{"id":145583,"date":"2023-03-31T13:18:31","date_gmt":"2023-03-31T13:18:31","guid":{"rendered":"https:\/\/www.similarweb.com\/blog\/?p=145583"},"modified":"2024-04-25T13:52:56","modified_gmt":"2024-04-25T13:52:56","slug":"emojis-benefits","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/sales\/b2b-sales\/emojis-benefits\/","title":{"rendered":"7 Benefits of Emojis in Sales and Marketing"},"content":{"rendered":"<p>Let&#8217;s face it, words can be boring (don\u2019t tell my boss). But that\u2019s exactly where emojis come in. <\/p>\n<p>These little icons are everywhere these days, and for good reason. They\u2019re quick, easy, fun, and super available over instant messaging and <a href=\"https:\/\/www.similarweb.com\/top-apps\/google\/social\/\">social media apps<\/a>.<\/p>\n<p>But, did you know that emojis are also a great tool for businesses?<\/p>\n<p>From sales and marketing to internal communications, using emojis in the working world have its proven benefits.<\/p>\n<p>Let\u2019s take a closer look at how emojis can help you better connect with your audience and boost your results. <\/p>\n<h2>7 benefits of using emojis in sales and marketing comms<\/h2>\n<p>Reasons why you should start using emojis more in your business communications? We\u2019ve got seven of them.<\/p>\n<h3>1) Spice things up<\/h3>\n<p>Work emails and posts can be a bit samey, a bit monotonous, and quite frankly, a bit dull. If you\u2019re looking for a little something-something to spice up your content when you\u2019re short on time, creativity, or you just can\u2019t be bothered, emojis are your answer.<\/p>\n<p>Have a bit of fun with it, but if you want to go for some sure winners, here are the top 6 most <a href=\"https:\/\/www.intotheminds.com\/blog\/en\/most-used-emojis-linkedin\/\">popular emojis<\/a> used on LinkedIn:<\/p>\n<ul>\n<li><\/li>\n<li>\u2611\ufe0f<\/li>\n<li><\/li>\n<li>\u27a1\ufe0f<\/li>\n<li>\u2714\ufe0f<\/li>\n<li><\/li>\n<\/ul>\n<p>We might be biased, but we think you can do better than that. Although\u2026<\/p>\n<p><strong>Top tip:<\/strong> Avoid any emojis that are NSFW &#8211; you\u2019ll look like a total <em>eggplant<\/em> otherwise. <\/p>\n<h3>2) Increase your engagement<\/h3>\n<p>That\u2019s right. There are stats to prove that emojis boost engagement for both marketing and <a href=\"https:\/\/www.similarweb.com\/blog\/sales\/b2b-sales\/sales-emails\/\">sales emails<\/a>, as well as in social selling. But you don\u2019t need to hear it from just us &#8211; let the numbers do the talking:<\/p>\n<ul>\n<li>The open rate of emails with emojis in the subject line is <a href=\"https:\/\/engage.so\/blog\/can-adding-emojis-to-your-email-subject-line-improve-your-open-rates\/#:~:text=Experian%2C%20on%20the%20other%20hand,to%20boosting%20email%20open%20rates.\">56%<\/a> higher compared to plain subject lines.<\/li>\n<li>Using emojis in the subject line can lead to an increase of unique click rate by a huge <a href=\"https:\/\/nethunt.com\/blog\/emojis-in-email-marketing\/\">28%<\/a>.<\/li>\n<li>Using an emoji in a tweet can help increase engagement by <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2015\/11\/19\/twitter-emoji\">25%<\/a>.<\/li>\n<li>Out of two paid ad variations, <a href=\"https:\/\/www.similarweb.com\/website\/sproutsocial.com\/\">Sprout<\/a> saw the one using emojis brought in <a href=\"https:\/\/www.linkedin.com\/pulse\/do-emojis-increase-engagement-gemma-snelling\/\">84%<\/a> of clicks (meaning a lower cost per lead too).<\/li>\n<li>Push notifications that use emojis can get up to <a href=\"https:\/\/blog.hubspot.com\/marketing\/emoji-push-notifications?__hstc=178210042.80f90523d5dfbdb49549b18a58d2e61d.1589357098647.1589357098647.1589357098647.1&amp;__hssc=178210042.1.1589357098648&amp;__hsfp=3594837097\">85%<\/a> more opens and 9% more conversions.<\/li>\n<li>On <a href=\"https:\/\/www.similarweb.com\/website\/facebook.com\/\">Facebook<\/a>, emojis result in 57% more likes, 33% more comments, and 33% more shares.<\/li>\n<\/ul>\n<h3>3) Enhance your brand personality<\/h3>\n<p>Emojis can help to humanize a brand, helping to showcase its personality and values. Plus, it can make your content more distinctive and memorable too.<\/p>\n<p>By choosing emojis that align with <a href=\"https:\/\/www.similarweb.com\/blog\/research\/audience-and-brand-building\/brand-tone-of-voice\/\">your brand\u2019s tone<\/a>, style, and maybe even brand colors, you can create a more cohesive and recognizable brand image.<\/p>\n<h3>4) Help with your tone of voice<\/h3>\n<p>In real life when we talk to each other, body language counts for a lot. Consider emojis like your digital body language, helping you to convey emotion and tone in your messaging.<\/p>\n<p>Written content can be open to interpretation &#8211; it\u2019s hard to know for sure when jokes are being made or if there\u2019s an element of sarcasm. Throw in eyeballs and you can set that sarcastic tone straight.<\/p>\n<h3>5) Speak the universal language<\/h3>\n<p>Particularly if you\u2019re dealing with clients around the globe, you can latch onto the fact emojis have universal meanings. They can be understood by people of all cultures and backgrounds.<\/p>\n<p>Admittedly, sometimes we get it wrong though. Here are a couple of fun emoji facts for you:<\/p>\n<ul>\n<li>The  emoji is not actually meant to represent praying (or similar) &#8211; it\u2019s actually a high five.<\/li>\n<li>Only <a href=\"https:\/\/blog.hootsuite.com\/emoji-meanings\/#:~:text=Each%20emoji%20has%20a%20literal,emoji%20to%20represent%20the%20fruit.\">7%<\/a> of users actually use the peach emoji to represent the actual fruit. How cheeky. <\/li>\n<\/ul>\n<h3>6) Go in for some easy reading<\/h3>\n<p>In a time when everyone is low on time or just plain impatient, creating skimmable content is the way forward. That\u2019s where readability comes in.<\/p>\n<p>Think about how you can use emojis to improve or jazz up the layout of your posts, emails or other comms.<\/p>\n<p>Our personal favorite way to use emojis? Bullet points.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-145587\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/03\/Screenshot-2023-03-31-at-14.09.47.png\" alt=\"similarweb twitter emojis\" width=\"597\" height=\"752\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/03\/Screenshot-2023-03-31-at-14.09.47.png 597w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/03\/Screenshot-2023-03-31-at-14.09.47-238x300.png 238w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/03\/Screenshot-2023-03-31-at-14.09.47-406x512.png 406w\" sizes=\"(max-width: 597px) 100vw, 597px\" \/><\/p>\n<h3>7) Save yourself on space<\/h3>\n<p>And as our patience decreases, so does the official character count across <a href=\"https:\/\/www.similarweb.com\/top-websites\/computers-electronics-and-technology\/social-networks-and-online-communities\/\">social media platforms<\/a>.<\/p>\n<p>That\u2019s another benefit of emojis in marketing and sales right there. Like the old saying goes, \u201c<em>A picture is worth a thousand words<\/em>\u201d &#8211; and apparently, so are mini cartoon burgers, fries\u2026 and fried shrimp. <\/p>\n<p>Keep things short, snappy, and under that recommended character count for optimal engagement.<\/p>\n<h2>Get your emoji on<\/h2>\n<p>Conclusion: you love emojis, we love emojis, everyone loves emojis.<\/p>\n<p>But let\u2019s lay down the ground rules here:<\/p>\n<p> <strong>Know your audience<\/strong>: Consider your <a href=\"https:\/\/www.similarweb.com\/blog\/research\/audience-and-brand-building\/target-audience-analysis\/\">target audience<\/a>, their preferences, and their expectations.<\/p>\n<p><strong>  Read the room<\/strong>: It\u2019s all about context. Is the crying loudly emoji really an appropriate response to a <a href=\"https:\/\/www.similarweb.com\/blog\/sales\/b2b-sales\/handling-sales-objections\/\">sales objection<\/a>? (No, it\u2019s not.)<\/p>\n<p><strong>  Use them in moderation<\/strong>: Like everything, if you overdo it, you\u2019ll kill the vibe. Be mindful, and don\u2019t let the novelty wear off.<\/p>\n<p><strong>  Test, track, adapt<\/strong>: If you\u2019re not sure emojis are right for you and your audience, why don\u2019t you get some <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/website-ab-testing\/\">A\/B testing<\/a> in place? Your post analytics will reveal all.<\/p>\n<h2>Level up your sales emails and social selling<\/h2>\n<p>While Similarweb can\u2019t help you choose which emoji to go for next, we do love finding ways to help you stand out from the crowd (<em>ed inbox of your prospects<\/em>).<\/p>\n<p>So much so, we have a solution to do just that.<\/p>\n<p><a href=\"https:\/\/www.similarweb.com\/corp\/sales\/\">Similarweb Sales Intelligence<\/a> is there to help you sell smarter. Too much time is wasted talking to leads that aren\u2019t right for your business and creating emails that just aren\u2019t relevant to the prospect.<\/p>\n<p>Here\u2019s a run-through of how you can level up your sales process, with features like:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.similarweb.com\/corp\/sales\/lead-gen\/\"><strong>Lead generator<\/strong><\/a>: With a database of over 100m companies, you can filter out anyone that doesn\u2019t fit your <a href=\"https:\/\/www.similarweb.com\/blog\/sales\/b2b-sales\/ideal-customer-profile\/\">ideal customer profile<\/a>.<\/li>\n<li><strong>Contacts<\/strong>: In just one click, you can find the key decision-makers at the companies you\u2019re interested in, and download their contact information.<\/li>\n<li><strong>Insights generator<\/strong>: Helping you to create effective outreach that\u2019s based on solving your prospect\u2019s pain points and areas of opportunity, our fresh data can really make you stand out.<\/li>\n<li><strong>Account review<\/strong>: Gives you full insight into each of your accounts, including their website performance and technologies.<\/li>\n<li><strong>Sales signals<\/strong>: Spot upsell and cross-sell opportunities with account alerts, helping to reduce churn (and hit your target).<\/li>\n<\/ul>\n<p>Find out more about how Similarweb Sales Intelligence can help you sell smarter and smash that sales quota:<\/p>\n    <div class=\"post-banner post-banner--base\">\n        <div class=\"post-banner__wrapper\">\n            <div class=\"post-banner__text\">\n                                    <p class=\"post-banner__title\">Your unfair sales advantage<\/p>\n                                    <p class=\"post-banner__subtitle\">Grab your prospects' attention with insights from Similarweb Sales Intelligence<\/p>\n                                <div class=\"post-banner__button-wrapper\">\n                                            <a class=\"swui-button swui-button--solid swui-button--primary post-banner__button js-post-banner\"\n                           href=\"https:\/\/www.similarweb.com\/corp\/contact-us\/?solution=sales\"\n                           data-disable-dynamic-tracking\n                        >Book a live demo<\/a>\n                                    <\/div>\n            <\/div>\n                    <\/div>\n    <\/div>\n\n<h2>FAQs<\/h2>\n<p><strong>Why should I use emojis in my sales and marketing communications?<\/strong><\/p>\n<p>There are several benefits to using emojis in your sales and marketing communications. Emojis can help you communicate more effectively, capture attention, convey tone and emotion, make your messages more memorable, and increase engagement with your audience.<\/p>\n<p><strong>Which types of emojis should I use in my sales and marketing communications?<\/strong><\/p>\n<p>The types of emojis you should use will depend on your brand, your message, and your audience. In general, you should choose emojis that are relevant to your message, convey the tone and emotion you want to express, and are widely recognized and understood.<\/p>\n<p><strong>Can using too many emojis in my sales and marketing communications be a bad thing?<\/strong><\/p>\n<p>Like any communication tool, it&#8217;s possible to overuse emojis and diminish their effectiveness. However, as long as you use emojis strategically and in moderation, they can be a powerful way to enhance your sales and marketing communications.<\/p>\n<p><strong>Are there any situations where using emojis in my sales and marketing communications might not be appropriate?<\/strong><\/p>\n<p>There may be some situations where using emojis in your sales and marketing communications might not be appropriate, such as in highly formal or serious contexts. It&#8217;s important to consider your brand voice, your audience, and the context of your message before using emojis.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Let&#8217;s face it, words can be boring (don\u2019t tell my boss). But that\u2019s exactly where emojis come in. These little icons are everywhere these days, and for good reason. They\u2019re quick, easy, fun, and super available over instant messaging and social media apps. But, did you know that emojis are also a great tool for [&hellip;]<\/p>\n","protected":false},"author":469,"featured_media":145590,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[6563,6373,2803,2805],"tags":[],"class_list":["post-145583","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-b2b-sales","category-content-marketing","category-marketing","category-sales"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7 Benefits of Emojis in Sales and Marketing | Similarweb<\/title>\n<meta name=\"description\" content=\"Have they made the move from personal to professional? Click here to find out about the benefits of using emojis in sales and marketing.\" \/>\n<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.similarweb.com\/blog\/sales\/b2b-sales\/emojis-benefits\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Leah Messenger\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/sales\/b2b-sales\/emojis-benefits\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/sales\/b2b-sales\/emojis-benefits\/\"},\"author\":{\"name\":\"Leah Messenger\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/d7d77edafc3c41b4a1d5405cea4bbabf\"},\"headline\":\"7 Benefits of Emojis in Sales and Marketing\",\"datePublished\":\"2023-03-31T13:18:31+00:00\",\"dateModified\":\"2024-04-25T13:52:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/sales\/b2b-sales\/emojis-benefits\/\"},\"wordCount\":1349,\"publisher\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/sales\/b2b-sales\/emojis-benefits\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/03\/Benefits-of-emojis-in-sales-and-marketing.png\",\"articleSection\":[\"B2B Sales\",\"Content Marketing\",\"Marketing\",\"Sales\"],\"inLanguage\":\"\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/sales\/b2b-sales\/emojis-benefits\/\",\"url\":\"https:\/\/www.similarweb.com\/blog\/sales\/b2b-sales\/emojis-benefits\/\",\"name\":\"7 Benefits of Emojis in Sales and Marketing | Similarweb\",\"isPartOf\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/sales\/b2b-sales\/emojis-benefits\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/sales\/b2b-sales\/emojis-benefits\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/03\/Benefits-of-emojis-in-sales-and-marketing.png\",\"datePublished\":\"2023-03-31T13:18:31+00:00\",\"dateModified\":\"2024-04-25T13:52:56+00:00\",\"description\":\"Have they made the move from personal to professional? 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