{"id":146353,"date":"2023-04-25T08:30:36","date_gmt":"2023-04-25T08:30:36","guid":{"rendered":"https:\/\/www.similarweb.com\/blog\/?p=146353"},"modified":"2023-05-29T17:41:50","modified_gmt":"2023-05-29T17:41:50","slug":"my-brand-analytics","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/zh\/updates\/product-updates\/my-brand-analytics\/","title":{"rendered":"Similarweb \u5ba2\u6237\u884c\u4e3a\u60c5\u62a5 My Brand Analytics \u6570\u636e\u9762\u677f\u7b80\u4ecb"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Similarweb \u5ba2\u6237\u884c\u4e3a\u60c5\u62a5\u56e2\u961f\u5f88\u9ad8\u5174\u5728\u6b64\u63a8\u51fa\u6700\u65b0\u514d\u8d39\u6570\u636e\u9762\u677f\u2014\u2014My Brand Analytics\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0My Brand Analytics \u662f\u540c\u7c7b\u4ea7\u54c1\u4e2d\u7684\u9996\u4e2a\u3001\u4e5f\u662f\u552f\u4e00\u7684\u6570\u636e\u9762\u677f\uff0c\u5373\u5c06\u6539\u53d8\u7535\u5b50\u5546\u52a1\u9886\u57df\u7684\u6e38\u620f\u89c4\u5219\u3002\u5728\u89e3\u91ca<\/span><i><span style=\"font-weight: 400;\">\u5982\u4f55<\/span><\/i><span style=\"font-weight: 400;\">\u505a\u5230\u8fd9\u4e00\u70b9\u524d\uff0c\u8ba9\u6211\u4eec\u5148\u89e3\u91ca<\/span><i><span style=\"font-weight: 400;\">\u4e3a\u4ec0\u4e48<\/span><\/i><span style=\"font-weight: 400;\">\u8981\u8fd9\u6837\u505a\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6211\u4eec\u76f8\u4fe1\uff0c\u6570\u636e\u5bf9\u4e8e\u4f01\u4e1a\u800c\u8a00\u6b63\u5982\u6c7d\u6cb9\u5bf9\u4e8e\u6c7d\u8f66\u3002\u5b83\u4e0d\u662f\u51b3\u5b9a\u60a8\u65c5\u7a0b\u7684\u552f\u4e00\u56e0\u7d20\uff0c\u4f46\u8981\u4ece\u8d77\u70b9\u9a76\u5411\u7ec8\u70b9\uff0c\u5b83<\/span><i><span style=\"font-weight: 400;\">\u975e\u5e38<\/span><\/i><span style=\"font-weight: 400;\">\u91cd\u8981\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5b9e\u9645\u4e0a\uff0c\u5982\u679c\u60a8\u60f3\u8981\u628a\u7535\u5b50\u5546\u52a1\u4e1a\u52a1\u4ece0\u63d0\u901f\u523060\uff0c\u7528\u4e8e\u63a8\u52a8\u6218\u7565\u7684\u6570\u636e\u4e3e\u8db3\u8f7b\u91cd\u3002<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\u4e9a\u9a6c\u900a\u6570\u636e\u553e\u624b\u53ef\u5f97<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">2021 \u5e74\uff0c\u7f8e\u56fd\u7ea6 <\/span><a href=\"https:\/\/www.digitalcommerce360.com\/article\/us-ecommerce-sales\/\"><span style=\"font-weight: 400;\">50% \u7684\u7535\u5b50\u5546\u52a1\u4ea4\u6613<\/span><\/a><span style=\"font-weight: 400;\">\u662f\u901a\u8fc7\u4e9a\u9a6c\u900a\u5e73\u53f0\u5b8c\u6210\u7684\uff0c\u521b\u9020\u4e86\u7ea6 <\/span><a href=\"https:\/\/www.similarweb.com\/blog\/ecommerce\/amazon-insights\/amazon-statistics\/\"><span style=\"font-weight: 400;\">4700 \u4ebf\u7f8e\u5143<\/span><\/a><span style=\"font-weight: 400;\">\u7684\u6536\u5165\u3002\u8fd9\u4e0d\u662f\u4e00\u4e2a\u5c0f\u6570\u76ee\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u7531\u4e8e\u4e9a\u9a6c\u900a\u5982\u6b64\u4e4b\u5927\uff0c\u5b83\u6210\u4e3a\u4e86\u6700\u5177\u7ade\u4e89\u529b\u7684\u7535\u5b50\u5546\u52a1\u5e73\u53f0\u3002\u5982\u4f55\u5728\u6fc0\u70c8\u7684\u7ade\u4e89\u4e2d\u83b7\u80dc\uff1f\u901a\u8fc7\u6570\u636e\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4e9a\u9a6c\u900a\u5e73\u53f0\u63d0\u4f9b\u7684\u6570\u636e\u7f3a\u4e4f\u6e05\u6670\u5ea6\u548c\u6d1e\u5bdf\u529b\uff1a\u5b83\u4eec\u96be\u4ee5\u4f7f\u7528\uff0c\u4e14\u9700\u8981\u6d88\u8017\u5927\u91cf\u65f6\u95f4\u6765\u5206\u6790\u3002\u56e0\u6b64\uff0c\u6211\u4eec\u5377\u8d77\u8896\u5b50\uff0c\u521b\u5efa\u4e86<\/span><b> My Brand Analytics\uff0c\u8fd9\u662f\u4e00\u4e2a\u514d\u8d39\u7684\u63a7\u5236\u9762\u677f\uff0c\u53ef\u6dfb\u52a0\u6765\u81ea <\/b><a href=\"https:\/\/www.similarweb.com\/corp\/shopper\/\"><b>Similarweb \u5ba2\u6237\u884c\u4e3a\u60c5\u62a5<\/b><\/a><b>\u7684\u4fe1\u606f\u3002<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u6211\u4eec\u7684\u76ee\u6807\u5f88\u7b80\u5355\uff1a\u4e3a\u60a8\u63d0\u4f9b\u6e05\u6670\u6613\u61c2\u7684\u6570\u636e\u5206\u6790\u6d1e\u89c1\uff0c\u5e2e\u52a9\u60a8\u66f4\u597d\u5730\u5229\u7528\u8fd9\u4e9b\u6d41\u91cf\uff0c\u83b7\u5f97\u66f4\u591a\u5229\u6da6\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4ee5\u4e0b\u8bf4\u660e\u4e86\u6211\u4eec\u5982\u4f55\u505a\u5230\u8fd9\u4e00\u70b9\u3002<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\u00a0My Brand Analytics \u6709\u4f55\u7528\u5904\uff1f<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">My Brand Analytics \u662f\u4e00\u4e2a\u514d\u8d39\u4e14\u6613\u4e8e\u4f7f\u7528\u7684\u6570\u636e\u9762\u677f\uff0c\u53ef\u5c06\u5356\u5bb6\u6570\u636e\u53ef\u89c6\u5316\uff0c\u4fbf\u4e8e\u7535\u5b50\u5546\u52a1\u56e2\u961f\u63d0\u9ad8\u5728\u4e9a\u9a6c\u900a\u5e73\u53f0\u4e0a\u7684\u9500\u552e\u989d\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u7ed3\u679c\u5982\u4f55\uff1f<\/span><b>\u4fc3\u8fdb<\/b><a href=\"https:\/\/www.similarweb.com\/blog\/insights\/brand-management-on-amazon-opportunities-and-pitfalls\/\"><b>\u54c1\u724c\u7ba1\u7406<\/b><\/a><b>\u548c\u589e\u957f\u3002<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u6211\u4eec\u91cd\u89c6\u4ea7\u54c1\u8d28\u91cf\u3001\u503c\u5f97\u4fe1\u8d56\u7684\u6570\u636e\u548c\u76f4\u89c2\u7684\u7528\u6237\u4f53\u9a8c\u3002\u56e0\u6b64\uff0c\u6211\u4eec\u521b\u5efa\u4e86\u4e00\u4e2a\u6613\u4e8e\u4f7f\u7528\u7684\u4eea\u8868\u677f\uff0c\u7528\u4e8e\u6574\u5408\u60a8\u7684\u4e9a\u9a6c\u900a\u5356\u5bb6\u6570\u636e\u3002<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-141014 size-full\" src=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2022\/11\/Feature-Product-Image-SHI.png\" alt=\"Nike brand on Amazon - Brand Analytics Dashboard example\" width=\"4302\" height=\"2937\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u60a8\u5c06\u83b7\u5f97\u4e09\u5927\u597d\u5904\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u6570\u636e\u6574\u5408<\/b><span style=\"font-weight: 400;\">\uff1a\u5c06\u6240\u6709\u4e9a\u9a6c\u900a\u5356\u5bb6\u6570\u636e\u7efc\u5408\u5230\u4e00\u4e2a\u6e05\u6670\u6613\u61c2\u7684\u6570\u636e\u9762\u677f\u4e2d\uff0c\u5e76\u8fdb\u884c\u53ef\u89c6\u5316\u5904\u7406<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u9500\u552e\u4e1a\u7ee9<\/b><span style=\"font-weight: 400;\">\uff1a\u76d1\u6d4b\u54c1\u724c\u548c\u4ea7\u54c1\u7684\u8868\u73b0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u6bd4\u8f83\u5206\u6790<\/b>\uff1a\u76f8\u4e92\u6bd4\u8f83\u60a8\u7684\u54c1\u724c\u548c\u4ea7\u54c1\uff0c\u4ee5\u786e\u5b9a\u54ea\u4e9b\u8868\u73b0\u8f83\u597d\uff0c\u54ea\u4e9b\u8868\u73b0\u8f83\u5dee<\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">\u901a\u8fc7\u6df1\u5316\u6d1e\u89c1\uff0c\u4e3a\u60a8\u7684\u4e9a\u9a6c\u900a\u4e1a\u52a1\u6ce8\u5165\u6d3b\u529b<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u201c\u5982\u679c\u7f3a\u4e4f\u53ef\u9760\u3001\u51c6\u786e\u3001\u53ef\u64cd\u4f5c\u7684\u6570\u636e\u4e1a\u52a1\uff0c\u5c31\u65e0\u6cd5\u6709\u6548\u5730\u9a7e\u9a6d\u7535\u5b50\u5546\u52a1\u9886\u57df\u3002\u6211\u4eec\u5f88\u9ad8\u5174\u80fd\u591f\u901a\u8fc7\u6570\u636e\u5206\u6790\u6765\u6446\u8131\u81c6\u6d4b\uff0c\u5e76\u4ee5\u76f4\u89c2\u7684\u5f62\u5f0f\u4e3a\u5ba2\u6237\u63d0\u4f9b\u6240\u9700\u4fe1\u606f\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6570\u5b57\u8d8b\u52bf\u53d8\u5316\u5982\u6b64\u4e4b\u5feb\uff0c\u7535\u5b50\u5546\u52a1\u54c1\u724c\u8bbf\u95ee<\/span><a href=\"https:\/\/www.similarweb.com\/corp\/ourdata\/\"><span style=\"font-weight: 400;\">\u6e05\u6670\u7684\u6570\u636e<\/span><\/a><span style=\"font-weight: 400;\">\uff0c\u5e76\u4ece\u4e2d\u83b7\u5f97\u6d1e\u89c1\u4ee5\u7acb\u5373\u6539\u8fdb\u5176\u7b56\u7565\u81f3\u5173\u91cd\u8981\u3002\u201d\u2014\u2014 <\/span><a href=\"https:\/\/il.linkedin.com\/in\/natalyachuchinsky\"><span style=\"font-weight: 400;\">\u5854\u5229\u00b7\u695a\u94a6\u65af\u57fa (Tali Chuchinsky)<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u6b64\u6570\u636e\u9762\u677f\u64cd\u4f5c\u7b80\u5355\uff0c\u4e14\u59cb\u7ec8\u514d\u8d39\u3002\u53ea\u9700\u70b9\u51fb\u51e0\u4e0b\uff0c\u5373\u53ef\u5173\u8054\u4e9a\u9a6c\u900a\u5356\u5bb6\u5e10\u6237\uff0c\u8ba9\u60a8\u7684\u751f\u6d3b\u66f4\u52a0\u8f7b\u677e\u3002<\/span><\/p>\n    <div class=\"post-banner post-banner--base\">\n        <div class=\"post-banner__wrapper\">\n            <div class=\"post-banner__text\">\n                                    <p class=\"post-banner__title\">\u83b7\u53d6\u66f4\u591a\u7535\u5b50\u5546\u52a1\u6d1e\u89c1<\/p>\n                                    <p class=\"post-banner__subtitle\">\u544a\u522b\u81c6\u6d4b\u3002\u5f00\u59cb\u5206\u6790\u3002\u4e86\u89e3\u5982\u4f55\u901a\u8fc7 Similarweb \u62d3\u5c55\u4e1a\u52a1<\/p>\n                                <div class=\"post-banner__button-wrapper\">\n                                            <a class=\"swui-button swui-button--solid swui-button--primary post-banner__button js-post-banner\"\n                           href=\"https:\/\/account.similarweb.com\"\n                           data-disable-dynamic-tracking\n                        >\u9884\u7ea6\u6f14\u793a<\/a>\n                                    <\/div>\n            <\/div>\n                    <\/div>\n    <\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Similarweb \u5ba2\u6237\u884c\u4e3a\u60c5\u62a5\u56e2\u961f\u5f88\u9ad8\u5174\u5728\u6b64\u63a8\u51fa\u6700\u65b0\u514d\u8d39\u6570\u636e\u9762\u677f\u2014\u2014My Brand Analytics\u3002 \u00a0My Brand Analytics \u662f\u540c\u7c7b\u4ea7\u54c1\u4e2d\u7684\u9996\u4e2a\u3001\u4e5f\u662f\u552f\u4e00\u7684\u6570\u636e\u9762\u677f\uff0c\u5373\u5c06\u6539\u53d8\u7535\u5b50\u5546\u52a1\u9886\u57df\u7684\u6e38\u620f\u89c4\u5219\u3002\u5728\u89e3\u91ca\u5982\u4f55\u505a\u5230\u8fd9\u4e00\u70b9\u524d\uff0c\u8ba9\u6211\u4eec\u5148\u89e3\u91ca\u4e3a\u4ec0\u4e48\u8981\u8fd9\u6837\u505a\u3002 \u6211\u4eec\u76f8\u4fe1\uff0c\u6570\u636e\u5bf9\u4e8e\u4f01\u4e1a\u800c\u8a00\u6b63\u5982\u6c7d\u6cb9\u5bf9\u4e8e\u6c7d\u8f66\u3002\u5b83\u4e0d\u662f\u51b3\u5b9a\u60a8\u65c5\u7a0b\u7684\u552f\u4e00\u56e0\u7d20\uff0c\u4f46\u8981\u4ece\u8d77\u70b9\u9a76\u5411\u7ec8\u70b9\uff0c\u5b83\u975e\u5e38\u91cd\u8981\u3002 \u5b9e\u9645\u4e0a\uff0c\u5982\u679c\u60a8\u60f3\u8981\u628a\u7535\u5b50\u5546\u52a1\u4e1a\u52a1\u4ece0\u63d0\u901f\u523060\uff0c\u7528\u4e8e\u63a8\u52a8\u6218\u7565\u7684\u6570\u636e\u4e3e\u8db3\u8f7b\u91cd\u3002 \u4e9a\u9a6c\u900a\u6570\u636e\u553e\u624b\u53ef\u5f97 2021 \u5e74\uff0c\u7f8e\u56fd\u7ea6 50% \u7684\u7535\u5b50\u5546\u52a1\u4ea4\u6613\u662f\u901a\u8fc7\u4e9a\u9a6c\u900a\u5e73\u53f0\u5b8c\u6210\u7684\uff0c\u521b\u9020\u4e86\u7ea6 4700 \u4ebf\u7f8e\u5143\u7684\u6536\u5165\u3002\u8fd9\u4e0d\u662f\u4e00\u4e2a\u5c0f\u6570\u76ee\u3002 \u7531\u4e8e\u4e9a\u9a6c\u900a\u5982\u6b64\u4e4b\u5927\uff0c\u5b83\u6210\u4e3a\u4e86\u6700\u5177\u7ade\u4e89\u529b\u7684\u7535\u5b50\u5546\u52a1\u5e73\u53f0\u3002\u5982\u4f55\u5728\u6fc0\u70c8\u7684\u7ade\u4e89\u4e2d\u83b7\u80dc\uff1f\u901a\u8fc7\u6570\u636e\u3002 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