{"id":146380,"date":"2023-05-23T03:00:39","date_gmt":"2023-05-23T03:00:39","guid":{"rendered":"https:\/\/www.similarweb.com\/blog\/?p=146380"},"modified":"2024-07-02T13:11:35","modified_gmt":"2024-07-02T13:11:35","slug":"jp-pet-supply","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/ja\/marketing\/jp-pet-supply\/","title":{"rendered":"\u3010\u5fb9\u5e95\u5206\u6790\u3011\u30da\u30c3\u30c8\u7528\u54c1\u8ca9\u58f2\u3092\u30ea\u30fc\u30c9\u3059\u308bEC\u30b5\u30a4\u30c8\u306e\u30a6\u30a7\u30d6\u6226\u7565\u3068\u306f\uff1f"},"content":{"rendered":"<p>\u7d4c\u6e08\u7523\u696d\u7701\u306e<a href=\"https:\/\/www.meti.go.jp\/statistics\/toppage\/report\/minikaisetsu\/hitokoto_kako\/20220311hitokoto.html\" target=\"_blank\" rel=\"noopener\">\u300e\u30da\u30c3\u30c8\u7523\u696d\u306e\u52d5\u5411\u3000\uff0d\u30b3\u30ed\u30ca\u798d\u3067\u3082\u5805\u8abf\u306a\u30da\u30c3\u30c8\u95a2\u9023\u7523\u696d\uff0d\u300f<\/a>\u306b\u3088\u308c\u3070\u3001\u30da\u30c3\u30c8\u3084\u30da\u30c3\u30c8\u7528\u54c1\u8ca9\u58f2\u984d\u306f2019\u5e74\u4ee5\u964d\u3067\u5927\u5e45\u306a\u5897\u52a0\u50be\u5411\u3092\u793a\u3057\u3066\u304a\u308a\u3001\u30b3\u30ed\u30ca\u798d\u306b\u304a\u3044\u3066\u30da\u30c3\u30c8\u9700\u8981\u306b\u62cd\u8eca\u304c\u304b\u304b\u3063\u305f\u3068\u306e\u5206\u6790\u7d50\u679c\u304c\u63d0\u793a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>2022\u5e74\u4ee5\u964d\u306f\u5916\u51fa\u306e\u898f\u5236\u7de9\u548c\u304c\u9032\u3080\u306a\u3069\u3001\u4eba\u3005\u306e\u751f\u6d3b\u5f62\u614b\u306f\u4ee5\u524d\u306b\u623b\u308a\u3064\u3064\u3042\u308a\u307e\u3059\u304c\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u306e\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u306f\u3069\u306e\u3088\u3046\u306b\u5909\u5316\u3057\u305f\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n<p>\u4eca\u56de\u306f\u30da\u30c3\u30c8\u7528\u54c1\u3092\u8ca9\u58f2\u3057\u3066\u3044\u308b\u4e3b\u8981\u306aEC\u30b5\u30a4\u30c8\u306e\u30012021\u5e74-2023\u5e74\u306e2\u5e74\u9593\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u63a8\u79fb\u3092\u63a2\u3063\u3066\u307f\u307e\u3057\u305f\u3002\u3055\u3089\u306b\u3001\u30b7\u30df\u30e9\u30fc\u30a6\u30a7\u30d6\u3092\u4f7f\u3063\u3066\u3001\u5927\u624b\u30da\u30c3\u30c8\u7528\u54c1EC\u30b5\u30a4\u30c8\u3067\u306f\u3069\u306e\u3088\u3046\u306a\u30a6\u30a7\u30d6\u65bd\u7b56\u3092\u5b9f\u65bd\u3057\u3066\u3044\u308b\u306e\u304b\u3092\u898b\u3066\u307f\u307e\u3059\u3002<\/p>\n<h2><b>\u5b50\u732b\u306e\u7e41\u6b96\u671f\u3067\u3042\u308b\u6625\u306f\u3001\u30da\u30c3\u30c8\u7528\u54c1\u30b5\u30a4\u30c8\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u304c\u5897\u52a0<\/b><\/h2>\n<p>\u307e\u305a\u521d\u3081\u306b\u3001\u30da\u30c3\u30c8\u7528\u54c1EC\u30b5\u30a4\u30c8\u306e\u30ab\u30b9\u30bf\u30e0\u30ab\u30c6\u30b4\u30ea\u3092\u4f5c\u6210\u3057\u3001\u696d\u754c\u5168\u4f53\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u30c8\u30ec\u30f3\u30c9\u3092\u78ba\u8a8d\u3057\u307e\u3059\u3002\u4e0b\u306e\u56f3\u306f\u3001\u696d\u754c\u4e0a\u4f4d10\u30b5\u30a4\u30c8\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u63a8\u79fb\u3092\u793a\u3057\u305f\u3082\u306e\u3067\u3059\u3002<\/p>\n<h4><strong>\u30da\u30c3\u30c8\u7528\u54c1EC\u30b5\u30a4\u30c8\u3078\u306e\u8a2a\u554f\u6570\uff0821\u5e741\u6708\u301c23\u5e741\u6708\uff09<\/strong><\/h4>\n<p><img decoding=\"async\" class=\"size-full wp-image-146393 aligncenter\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/04\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2023-04-26-18.46.54.png\" alt=\"\" width=\"997\" height=\"540\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/04\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2023-04-26-18.46.54.png 997w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/04\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2023-04-26-18.46.54-300x162.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/04\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2023-04-26-18.46.54-768x416.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/04\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2023-04-26-18.46.54-512x277.png 512w\" sizes=\"(max-width: 997px) 100vw, 997px\" 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decoding=\"async\" class=\"size-large wp-image-146392 aligncenter\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/04\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2023-04-26-18.45.26-1024x251.png\" alt=\"\" width=\"1024\" height=\"251\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/04\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2023-04-26-18.45.26-1024x251.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/04\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2023-04-26-18.45.26-300x73.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/04\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2023-04-26-18.45.26-768x188.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/04\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2023-04-26-18.45.26-512x125.png 512w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/04\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2023-04-26-18.45.26.png 1197w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/h4>\n<ul>\n<li>peppynet.com\u3084pets-kojima.com\u306f\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u691c\u7d22\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u304c\u591a\u304f\u3001 \u77e5\u540d\u5ea6\u306e\u9ad8\u3055\u306b\u3088\u308b\u30d6\u30e9\u30f3\u30c9\u540d\u691c\u7d22\u306b\u3088\u308b\u30b5\u30a4\u30c8\u6d41\u5165\u304c\u591a\u3044\u3053\u3068\u304c\u63a8\u6e2c\u3055\u308c\u307e\u3059\u3002<\/li>\n<li>\u305d\u308c\u306b\u5bfe\u3057\u3066\u3001petgo.jp\u306f\u6709\u6599\u691c\u7d22\u304b\u3089\u306e\u6d41\u5165\u304c\u591a\u304f\u3001\u304b\u3064\u5e74\u9593\u3092\u901a\u3057\u3066\u307f\u308b\u3068\u6bce\u5e74\u6625\u306e\u6d41\u5165\u6570\u304c\u6bd4\u8f03\u7684\u591a\u3044\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3059\u3002\u8abf\u3079\u3066\u307f\u308b\u3068\u3001\u5b50\u732b\u306e\u7e41\u6b96\u671f\u306b\u304a\u3051\u308b\u30e6\u30fc\u30b6\u30fc\u9700\u8981\u3092\u60f3\u5b9a\u3057\u305fPPC\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5b9f\u65bd\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3057\u305f\u3002<\/li>\n<\/ul>\n<h2><b>\u30da\u30c3\u30c8\u30b7\u30e7\u30c3\u30d7\u306e\u30b3\u30b8\u30de\u306f\u30d6\u30e9\u30f3\u30c9\u30ef\u30fc\u30c9\u6d41\u5165\u6570\u3067\u7af6\u5408\u3092\u5727\u5012<\/b><\/h2>\n<p>\u524d\u8a18\u306e\u901a\u308a\u3001\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u691c\u7d22\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3067\u306f\u3001peppynet.com\u3068pets-kojima.com\u304cpetgo.jp\u3092\u5927\u304d\u304f\u30ea\u30fc\u30c9\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3057\u305f\u3002\u305d\u3053\u3067\u691c\u7d22\u30ef\u30fc\u30c9\u30923\u30b5\u30a4\u30c8\u3067\u6bd4\u8f03\u3057\u3066\u307f\u308b\u3068\u3001\u4e0b\u8a18\u306e\u7d50\u679c\u3068\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n<h4><strong>\u5927\u624bEC\u30b5\u30a4\u30c8\u306e\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u691c\u7d22\u30ef\u30fc\u30c9\u30e9\u30f3\u30ad\u30f3\u30b0\uff0821\u5e741\u6708-23\u5e741\u6708\uff09<\/strong><\/h4>\n<p><img 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decoding=\"async\" class=\"size-large wp-image-146400 aligncenter\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/04\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2023-04-26-19.00.32-1024x415.png\" alt=\"\" width=\"1024\" height=\"415\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/04\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2023-04-26-19.00.32-1024x415.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/04\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2023-04-26-19.00.32-300x122.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/04\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2023-04-26-19.00.32-768x311.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/04\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2023-04-26-19.00.32-1536x622.png 1536w, 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\/><\/p>\n<ul>\n<li>peppynet.com\u306f\u552f\u4e00Criteo\u3092\u5229\u7528\u3057\u305f\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u7d4c\u7531\u3067\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u7372\u5f97\u3057\u3066\u3044\u307e\u3059\u3002<\/li>\n<li>petgo.jp\u3068peppynet.com\u306f\u30a2\u30d5\u30a7\u30ea\u30a8\u30a4\u30c8\u5e83\u544a\uff08A8.net\uff09\u3092\u5229\u7528\u3057\u3066\u304a\u308a\u3001\u4e2d\u3067\u3082\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u30b7\u30a7\u30a2\u306e\u9ad8\u3044petgo.jp\u306f\u3001\u591a\u304f\u306e\u30dd\u30a4\u30f3\u30c8\u30b5\u30a4\u30c8\uff08\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\uff09\u304b\u3089\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u7372\u5f97\u3057\u3066\u3044\u307e\u3059\u3002<\/li>\n<\/ul>\n<div class=\"stepped-form stepped-form--background\">\n  <div class=\"stepped-form__content\">\n      \n<div data-contact-us-hidden-sub-subject=\" \"\ndata-contact-us-should-get-chilipiper=\"false\"\ndata-contact-us-boolean-always-show-phone=\"false\"\ndata-contact-us-i18n-subtitle3_tell_us_more=\" \"\ndata-contact-us=\"split\"\ndata-contact-us-hidden-subject=\"no cu\"\ndata-contact-us-hidden-asset-type=\"Report\"\ndata-contact-us-hidden-campaign-name=\"FMARKS - JP - EC Industry blog vol2- 22 May 2023\"\ndata-contact-us-hidden-campaign-solution=\"Marketing\"\ndata-contact-us-hidden-campaign-region=\"Japan\"\ndata-contact-us-hidden-form-location-breadcrumbs=\"Form Corp\/Reports\/\u3010\u5fb9\u5e95\u5206\u6790\u3011\u30da\u30c3\u30c8\u7528\u54c1\u8ca9\u58f2\u3092\u30ea\u30fc\u30c9\u3059\u308bEC\u30b5\u30a4\u30c8\u306e\u30a6\u30a7\u30d6\u6226\u7565\u3068\u306f\uff1f\/Content\"\ndata-contact-us-hidden-message=\"I want to download the file\"\ndata-contact-us-hidden-button-caption=\"Download\"\ndata-contact-us-hidden-cta-description=\"null\"\ndata-contact-us-hidden-cta-url=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/05\/EC_Trend_Report_Pet_20230522.pdf\"\ndata-contact-us-i18n-title=\"EC\u30c8\u30ec\u30f3\u30c9\u30ec\u30dd\u30fc\u30c8\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3059\u308b\"\ndata-contact-us-i18n-submit_button=\"Download\"\ndata-contact-us-i18n-success_title=\"Thanks for downloading!\"\ndata-contact-us-i18n-success_subtitle=\"We hope you enjoy these insights.\"\ndata-contact-us-i18n-success_sub_subtitle=\"Ready to dive deeper?\"\ndata-corp-form-type=\"split-download\"\ndata-contact-us-file-url=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/05\/EC_Trend_Report_Pet_20230522.pdf\"\ndata-contact-us-hidden-file-url=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/05\/EC_Trend_Report_Pet_20230522.pdf\"\n>\n    <\/div>\n  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