{"id":147190,"date":"2023-06-19T01:28:28","date_gmt":"2023-06-19T01:28:28","guid":{"rendered":"https:\/\/www.similarweb.com\/blog\/?p=147190"},"modified":"2023-09-05T11:27:56","modified_gmt":"2023-09-05T11:27:56","slug":"travel-ticket-demand-analysis","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/ja\/marketing\/travel-ticket-demand-analysis\/","title":{"rendered":"\u3010\u5fb9\u5e95\u5206\u6790\u3011\u30b3\u30ed\u30ca\u798d\u306e\u7d42\u606f\u3067\u98db\u884c\u6a5f\u9700\u8981\u306f\u3069\u306e\u3088\u3046\u306b\u5909\u5316\u3057\u305f\u304b\uff1f"},"content":{"rendered":"<p>2022\u5e74\u4ee5\u964d\u3001\u30b3\u30ed\u30ca\u30ef\u30af\u30c1\u30f3\u3084\u691c\u67fb\u30d1\u30c3\u30b1\u30fc\u30b8\u5236\u5ea6\u306e\u666e\u53ca\u306b\u3088\u308a\u5916\u51fa\u898f\u5236\u304c\u7de9\u548c\u3055\u308c\u3001\u751f\u6d3b\u8005\u306e\u65c5\u884c\u9700\u8981\u306f\u5927\u304d\u304f\u5909\u5316\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>\u4e16\u754c\u5404\u56fd\u306e\u5165\u56fd\u898f\u5236\u7de9\u548c\u306e\u5f71\u97ff\u3067\u3001\u56fd\u969b\u7dda\u306e\u51fa\u822a\u6570\u3082\u56de\u5fa9\u50be\u5411\u306b\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u6628\u5e74\u3001\u653f\u5e9c\u304c\u5b9f\u65bd\u3092\u958b\u59cb\u3057\u305f\u5168\u56fd\u65c5\u884c\u652f\u63f4\u3082\u5f71\u97ff\u3057\u3066\u3001\u4eca\u590f\u3082\u9ad8\u3044\u65c5\u884c\u9700\u8981\u304c\u7d99\u7d9a\u3059\u308b\u3053\u3068\u304c\u4e88\u60f3\u3055\u308c\u307e\u3059\u3002<\/p>\n<p>\u4eca\u56de\u306f\u822a\u7a7a\u5238\u4e88\u7d04\/\u691c\u7d22\u30b5\u30a4\u30c8\u306e\u6700\u65b0\u30c8\u30ec\u30f3\u30c9\u3092\u5206\u6790\u3057\u3066\u307f\u307e\u3057\u305f\u3002<\/p>\n<p>Skyscanner\u3084\u30c8\u30ea\u30c3\u30d7\u30c9\u30c3\u30c8\u30b3\u30e0\u7b49\u3001\u5404\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3067\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u304c\u3069\u306e\u3088\u3046\u306b\u5909\u5316\u3057\u3066\u3044\u308b\u306e\u304b\u3092\u8abf\u67fb\u3057\u3001\u65c5\u884c\u8005\u306b\u3088\u308b\u30d5\u30e9\u30a4\u30c8\u691c\u7d22\u306e\u65b0\u305f\u306a\u52d5\u5411\u306b\u8feb\u308a\u305f\u3044\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n<h2>\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u30c8\u30c3\u30d7\u306fSkyscanner\u3002\u3053\u306e1\u5e74\u3067\u30ab\u30c6\u30b4\u30ea\u30b7\u30a7\u30a2\u306f+5%\u62e1\u5927<\/h2>\n<p>\u30b7\u30df\u30e9\u30fc\u30a6\u30a7\u30d6\u306b\u306f\u3001\u7279\u5b9a\u306e\u696d\u754c\u3084\u9818\u57df\u306b\u5c5e\u3059\u308b\u8907\u6570\u306e\u30b5\u30a4\u30c8\u306e\u52d5\u5411\u3092\u307e\u3068\u3081\u3066\u5206\u6790\u3067\u304d\u308b\u30ab\u30b9\u30bf\u30e0\u30ab\u30c6\u30b4\u30ea\u3068\u3044\u3046\u6a5f\u80fd\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u306e\u6a5f\u80fd\u3092\u6d3b\u7528\u3057\u3066\u4e3b\u8981\u306a\u822a\u7a7a\u5238\u4e88\u7d04\/\u691c\u7d22\u30b5\u30a4\u30c8\u306e\u30ab\u30b9\u30bf\u30e0\u30ab\u30c6\u30b4\u30ea\u3092\u4f5c\u6210\u3057\u3001\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u4e0a\u4f4d10\u30b5\u30a4\u30c8\u306e\u52d5\u5411\u3092\u307e\u3068\u3081\u305f\u306e\u304c\u4e0b\u306e\u30c1\u30e3\u30fc\u30c8\u3067\u3059\u3002<\/p>\n<p><a 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src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/06\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2023-06-19-14.22.59-1024x676.png\" alt=\"\u822a\u7a7a\u5238\u4e88\u7d04\u30b5\u30a4\u30c8\u3078\u306e\u8a2a\u554f\u6570\uff0822\u5e745\u6708\u301c23\u5e744\u6708\u3001\u30c7\u30b9\u30af\u30c8\u30c3\u30d7\uff09\" width=\"1024\" height=\"676\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/06\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2023-06-19-14.22.59-1024x676.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/06\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2023-06-19-14.22.59-300x198.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/06\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2023-06-19-14.22.59-768x507.png 768w, 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alt=\"\u5404\u30b5\u30a4\u30c8\u306e\u822a\u7a7a\u5238\u691c\u7d22\u30c8\u30c3\u30d7\u30da\u30fc\u30b8\u8a2a\u554f\u6570\uff0821\u5e744\u6708\u301c23\u5e744\u6708\u3001\u30c7\u30b9\u30af\u30c8\u30c3\u30d7\uff09\" width=\"1866\" height=\"590\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/05\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2023-05-26-16.45.53.png 1866w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/05\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2023-05-26-16.45.53-300x95.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/05\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2023-05-26-16.45.53-1024x324.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/05\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2023-05-26-16.45.53-768x243.png 768w, 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decoding=\"async\" class=\"aligncenter wp-image-147218 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/05\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2023-05-26-17.28.11.png\" alt=\"\u203b\u6307\u540d\u691c\u7d22\u30ef\u30fc\u30c9\u306f\u9664\u5916\" width=\"1852\" height=\"1198\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/05\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2023-05-26-17.28.11.png 1852w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/05\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2023-05-26-17.28.11-300x194.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/05\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2023-05-26-17.28.11-1024x662.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/05\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2023-05-26-17.28.11-768x497.png 768w, 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\/>\n<\/b><\/h4>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-147221 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/05\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2023-05-26-17.40.22.png\" alt=\"\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u304b\u3089\u30c9\u30e1\u30a4\u30f3\u5148\u306b\u9001\u5ba2\u3059\u308b\u30a2\u30c9\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u4e00\u89a7\uff0822\u5e745\u6708\u301c23\u5e744\u6708\u3001\u30c7\u30b9\u30af\u30c8\u30c3\u30d7\uff09\" width=\"2174\" height=\"732\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/05\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2023-05-26-17.40.22.png 2174w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/05\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2023-05-26-17.40.22-300x101.png 300w, 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\/><\/p>\n<h4>ValueCommerce\u306b\u304a\u3051\u308b\u4e0a\u4f4d\u9001\u5ba2\u5143\u30e1\u30c7\u30a3\u30a2\uff0822\u5e745\u6708\u301c23\u5e744\u6708\u3001\u30c7\u30b9\u30af\u30c8\u30c3\u30d7\uff09<b><br \/>\n<\/b><\/h4>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-147223 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/05\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2023-05-26-17.59.01.png\" alt=\"ValueCommerce\u306e\u5e83\u544a\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3092\u4ecb\u3057\u305f\u30c9\u30e1\u30a4\u30f3\u5148\u3078\u306e\u9001\u5ba2\u5143\u30e1\u30c7\u30a3\u30a2\uff0822\u5e745\u6708\u301c23\u5e744\u6708\u3001\u30c7\u30b9\u30af\u30c8\u30c3\u30d7\uff09\" width=\"2202\" height=\"772\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/05\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2023-05-26-17.59.01.png 2202w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/05\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2023-05-26-17.59.01-300x105.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/05\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2023-05-26-17.59.01-1024x359.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/05\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2023-05-26-17.59.01-768x269.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/05\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2023-05-26-17.59.01-1536x539.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/05\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2023-05-26-17.59.01-2048x718.png 2048w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/05\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2023-05-26-17.59.01-512x180.png 512w\" sizes=\"(max-width: 2202px) 100vw, 2202px\" \/><\/p>\n<ul>\n<li>Skyscanner\u306f\u3001Criteo\u7d4c\u7531\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3067\u3001\u6bd4\u8f03\u3057\u305f\u4ed64\u30b5\u30a4\u30c8\u306b\u5bfe\u3057\u3066\u30b7\u30a7\u30a2\u3092\u72ec\u5360\u3057\u3066\u3044\u307e\u3059\u3002<\/li>\n<li>\u30c8\u30ea\u30c3\u30d7\u30c9\u30c3\u30c8\u30b3\u30e0\u306f\u3001ValueCommerce\uff08\u30a2\u30d5\u30a3\u30ea\u30a8\u30a4\u30c8\u5e83\u544a\uff09\u3092\u5229\u7528\u3057\u3066\u3001Travelers Navi(<a href=\"https:\/\/www.similarweb.com\/ja\/website\/travelersnavi.com\/\">travelersnavi.com<\/a>)\u7b49\u306e\u65c5\u884c\u30ac\u30a4\u30c9\u30b5\u30a4\u30c8\u304b\u3089\u81ea\u793e\u30b5\u30a4\u30c8\u306b\u9077\u79fb\u3059\u308b\u5c0e\u7dda\u3092\u8a2d\u7f6e\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3059\u3002<\/li>\n<\/ul>\n<div class=\"stepped-form stepped-form--background\">\n  <div class=\"stepped-form__content\">\n      \n<div data-contact-us-hidden-sub-subject=\" \"\ndata-contact-us-should-get-chilipiper=\"false\"\ndata-contact-us-boolean-always-show-phone=\"false\"\ndata-contact-us-i18n-subtitle3_tell_us_more=\" \"\ndata-contact-us=\"split\"\ndata-contact-us-hidden-subject=\"no cu\"\ndata-contact-us-hidden-asset-type=\"Report\"\ndata-contact-us-hidden-campaign-name=\"FMARKS - JP - EC Industry blog vol3 - 14 June 2023\"\ndata-contact-us-hidden-campaign-solution=\"Marketing\"\ndata-contact-us-hidden-campaign-region=\"Japan\"\ndata-contact-us-hidden-form-location-breadcrumbs=\"Form Corp\/Reports\/\u3010\u5fb9\u5e95\u5206\u6790\u3011\u30b3\u30ed\u30ca\u798d\u306e\u7d42\u606f\u3067\u98db\u884c\u6a5f\u9700\u8981\u306f\u3069\u306e\u3088\u3046\u306b\u5909\u5316\u3057\u305f\u304b\uff1f\/Content\"\ndata-contact-us-hidden-message=\"I want to download the file\"\ndata-contact-us-hidden-button-caption=\"Download\"\ndata-contact-us-hidden-cta-description=\"null\"\ndata-contact-us-hidden-cta-url=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/06\/EC_Trend_Report_Flight-Ticket_20230614.pdf\"\ndata-contact-us-i18n-title=\"EC\u30c8\u30ec\u30f3\u30c9\u30ec\u30dd\u30fc\u30c8\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3059\u308b\"\ndata-contact-us-i18n-submit_button=\"Download\"\ndata-contact-us-i18n-success_title=\"Thanks for downloading!\"\ndata-contact-us-i18n-success_subtitle=\"We hope you enjoy these insights.\"\ndata-contact-us-i18n-success_sub_subtitle=\"Ready to dive deeper?\"\ndata-corp-form-type=\"split-download\"\ndata-contact-us-file-url=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/06\/EC_Trend_Report_Flight-Ticket_20230614.pdf\"\ndata-contact-us-hidden-file-url=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/06\/EC_Trend_Report_Flight-Ticket_20230614.pdf\"\n>\n    <\/div>\n  <\/div>\n<\/div>\n\n\n<h2>\u307e\u3068\u3081<\/h2>\n<p>\u4eca\u56de\u306f\u4e3b\u8981\u306a\u822a\u7a7a\u5238\u4e88\u7d04\/\u691c\u7d22\u30b5\u30a4\u30c8\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u63a8\u79fb\u3084\u96c6\u5ba2\u306e\u305f\u3081\u306e\u30a6\u30a7\u30d6\u65bd\u7b56\u306e\u4e00\u7aef\u3092\u660e\u3089\u304b\u306b\u3057\u3001\u3069\u306e\u3088\u3046\u306a\u30a4\u30f3\u30b5\u30a4\u30c8\u304c\u5f97\u3089\u308c\u308b\u306e\u304b\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3057\u305f\u3002\u3053\u306e\u5206\u6790\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u3001\u4ed6\u696d\u754c\u306eEC\u30b5\u30a4\u30c8\u3084CPG\u30e1\u30fc\u30ab\u30fc\u3067\u3082\u3001\u81ea\u793e\u306e\u7af6\u4e89\u529b\u3092\u5f15\u304d\u4e0a\u3052\u308b\u305f\u3081\u306b\u6d3b\u7528\u3067\u304d\u308b\u3082\u306e\u3067\u3059\u3002<\/p>\n<p>\u4eca\u56de\u30c7\u30fc\u30bf\u3092\u53d6\u5f97\u3059\u308b\u305f\u3081\u306b\u4f7f\u7528\u3057\u305f\u3001\u30ab\u30b9\u30bf\u30e0\u30ab\u30c6\u30b4\u30ea\u3001\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u5206\u6790\u3001\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u691c\u7d22\u30ad\u30fc\u30ef\u30fc\u30c9\u5206\u6790\u3001\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u5206\u6790\u306e\u5404\u6a5f\u80fd\u306b\u3064\u3044\u3066\u3001\u3055\u3089\u306b\u8a73\u3057\u3044\u60c5\u5831\u3092\u77e5\u308a\u305f\u3044\u3068\u3044\u3046\u65b9\u306f\u3001\u5f0a\u793e\u307e\u3067<a 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