{"id":147311,"date":"2023-05-30T18:36:19","date_gmt":"2023-05-30T18:36:19","guid":{"rendered":"https:\/\/www.similarweb.com\/blog\/?p=147311"},"modified":"2024-05-07T14:16:04","modified_gmt":"2024-05-07T14:16:04","slug":"adobe-firefly","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/insights\/ai-news\/adobe-firefly\/","title":{"rendered":"Adobe Generates Excitement with Firefly AI Image Generator and Editor"},"content":{"rendered":"<h2>Designers are even more excited to get image generation and modification as part of tools like Photoshop, with AI video editing to follow<\/h2>\n<p>As both a stand-alone product and a component of other applications like Photoshop, the Adobe Firefly AI image generator is generating tons of interest.<\/p>\n<h2>Key takeaways<\/h2>\n<ul>\n<li>\u201cAdobe Firefly\u201d was the #3 <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/top-keywords\/\">most popular search term<\/a> bringing traffic to adobe.com over the last 28 days, through May 27, according to Similarweb estimates.<\/li>\n<li>Although Adobe has incorporated AI capabilities into its product line previously with a product known as Adobe Sensei, the 1 million searches recorded on \u201cadobe firefly\u201d in April reflect a much higher level of interest than Sensei was attracting.<\/li>\n<li>The firefly.adobe.com website recorded more than 419,000 visits in a day when the beta version was announced at the end of March and has been attracting in the range of 150,000 to 200,000 daily visits since then. Those aren\u2019t quite ChatGPT numbers (50 to 60 million daily visits), but they represent a solid beta launch. For comparison, the better-established Adobe Express has been drawing about 500,000 daily <a href=\"https:\/\/www.similarweb.com\/website\/express.adobe.com\/\">visits to express.adobe.com<\/a>.<\/li>\n<\/ul>\n<p>In addition to being paired with the Adobe Express suite of web-based creative tools, Firefly is contributing technologies to the latest beta release of Photoshop, with the tech also being added to its broader Creative Cloud suite and coming soon to video editing. In addition, Adobe and Google recently announced a partnership to integrate Firefly into the Google Bard, a competitor to OpenAI\u2019s ChatGPT and the version of that technology baked into Microsoft Bing.<\/p>\n<p>Like other AI image generators, Firefly can create a new image from a simple text prompt like &#8220;Robotic firefly flying down Wall Street,&#8221; but Adobe has particularly poured effort into techniques for prompt-driven edits to existing images from its Adobe Stock image library or incorporating Adobe fonts into generated or edited images.<\/p>\n<p>Although we don\u2019t yet see the effect in the search and <a href=\"https:\/\/www.similarweb.com\/website\/\">web traffic numbers<\/a>, last week\u2019s unveiling of Firefly integration with Adobe\u2019s core suite of tools is bound to boost interest in the tech as a productive component of a designer\u2019s daily workflow. Designers may also appreciate that Adobe has taken a more respectful approach toward AI, training the software on its own image library rather than images scraped from the web.<\/p>\n<p>A recent <a href=\"https:\/\/www.youtube.com\/watch?v=GvCUecQjEmQ\" target=\"_blank\" rel=\"noopener\">video walkthrough<\/a> of the \u201cgenerative fill\u201d capabilities in the latest photo Photoshop beta release included examples of taking a photo of a person and altering his or her clothing or the images in the background. You can remove unwanted people or objects from an image and smoothly blend the background to guess at what the scene would be like if those people or objects hadn\u2019t been in the picture in the first place. Just highlight any region within the image and use a text prompt to describe the new imagery you would like to see in place of what\u2019s already there.<\/p>\n<h2>The #3 search traffic generator for adobe.com<\/h2>\n<p>Since its introduction, Firefly has steadily generated more interest as reflected in <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/keyword-search-volume\/\">search volume<\/a> to the point where it is now the #3 keyword bringing <a href=\"https:\/\/www.similarweb.com\/website\/adobe.com\/\">traffic to adobe.com<\/a>.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-147312\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/05\/adobe-firefly28days.png\" alt=\"Incoming search traffic driven by &quot;Adobe Firefly&quot;\" width=\"1303\" height=\"799\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/05\/adobe-firefly28days.png 1303w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/05\/adobe-firefly28days-300x184.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/05\/adobe-firefly28days-1024x628.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/05\/adobe-firefly28days-768x471.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/05\/adobe-firefly28days-512x314.png 512w\" sizes=\"(max-width: 1303px) 100vw, 1303px\" \/><\/p>\n<p>Looking at how search traffic from across the internet has risen for \u201cadobe firefly\u201d and related keywords, we see that it crossed 1 million searches in May \u2013 including searches driving traffic to the many written and video tutorials and reviews appearing across the web, not just Adobe\u2019s content.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-147314\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/05\/adobe-firefly-keyword-comparison-callout.png\" alt=\"Search interest driven by Firefly versus Adobe's previous AI product\" width=\"1449\" height=\"525\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/05\/adobe-firefly-keyword-comparison-callout.png 1449w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/05\/adobe-firefly-keyword-comparison-callout-300x109.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/05\/adobe-firefly-keyword-comparison-callout-1024x371.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/05\/adobe-firefly-keyword-comparison-callout-768x278.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/05\/adobe-firefly-keyword-comparison-callout-512x186.png 512w\" sizes=\"(max-width: 1449px) 100vw, 1449px\" \/><\/p>\n<h2>A traffic peak on launch day, followed by steady interest<\/h2>\n<p>Below is the traffic trend through May 27 for <a href=\"https:\/\/firefly.adobe.com\/\" target=\"_blank\" rel=\"noopener\">firefly.adobe.com<\/a>. That\u2019s the website for a free, open beta of the software, which gives everyone a chance to try the technology.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-147315\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/05\/Adobe-Firefly.png\" alt=\"daily traffic to firefly.adobe.com\" width=\"600\" height=\"371\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/05\/Adobe-Firefly.png 600w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/05\/Adobe-Firefly-300x186.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/05\/Adobe-Firefly-512x317.png 512w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>This traffic alone doesn\u2019t reflect all the interest in Adobe\u2019s AI image generation, since users of the Photoshop beta release will be able to use the same prompt-driven image generation \u2013 and better ones, for professional purposes \u2013 through their tool of choice rather than creating and downloading them from the Firefly website.<\/p>\n<p>This is a developing story, and we will update our reports as more data comes in.<\/p>\n<p><em>The Similarweb Insights &amp; Communications team is available to pull additional or updated data on request for the news media (journalists are invited to write to <a href=\"mailto:press@similarweb.com\" target=\"_blank\" rel=\"noopener\">press@similarweb.com<\/a>). When citing our data, please reference Similarweb as the source and link back to the most relevant blog post or <a href=\"https:\/\/www.similarweb.com\/blog\/insights\/\">similarweb.com\/blog\/insights\/<\/a>.<\/em><\/p>\n<p><strong>Contact: <\/strong>For more information, please write to <a href=\"mailto:press@similarweb.com\" target=\"_blank\" rel=\"noopener\">press@similarweb.com<\/a>.<\/p>\n<p><strong>Report By: <\/strong>David F. Carr, Senior Insights Manager<\/p>\n<p><a href=\"https:\/\/support.similarweb.com\/hc\/en-us\/articles\/360001631538-Similarweb-Data-Methodology\"><strong>Methodology<\/strong><\/a><\/p>\n<p><strong>Disclaimer: All names, brands, trademarks, and registered trademarks are the property of their respective owners.<\/strong> The data, reports, and other materials provided or made available by Similarweb consist of or include estimated metrics and digital insights generated by Similarweb using its proprietary algorithms, based on information collected by Similarweb from multiple sources using its advanced data methodologies. Similarweb shall not be responsible for the accuracy of such data, reports, and materials and shall have no liability for any decision by any third party based in whole or in part on such data, reports, and materials.<\/p>\n<p><em>Image: \u201cRobotic firefly flying down Wall Street\u201d by Adobe Firefly<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Designers are even more excited to get image generation and modification as part of tools like Photoshop, with AI video editing to follow As both a stand-alone product and a component of other applications like Photoshop, the Adobe Firefly AI image generator is generating tons of interest. Key takeaways \u201cAdobe Firefly\u201d was the #3 most [&hellip;]<\/p>\n","protected":false},"author":441,"featured_media":147316,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[8270,7892],"tags":[],"class_list":["post-147311","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai-news","category-insights"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Adobe Generates Excitement with Firefly AI Image Generator and Editor | Similarweb<\/title>\n<meta name=\"description\" content=\"Website for beta version shows mass-market appeal, while design professionals are even more excited by integration with tools like Photoshop\" \/>\n<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.similarweb.com\/blog\/insights\/ai-news\/adobe-firefly\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"David F. Carr\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/insights\/ai-news\/adobe-firefly\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/insights\/ai-news\/adobe-firefly\/\"},\"author\":{\"name\":\"David F. Carr\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/88a1c371bedf9ca0167e026f38ed11d8\"},\"headline\":\"Adobe Generates Excitement with Firefly AI Image Generator and Editor\",\"datePublished\":\"2023-05-30T18:36:19+00:00\",\"dateModified\":\"2024-05-07T14:16:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/insights\/ai-news\/adobe-firefly\/\"},\"wordCount\":868,\"publisher\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/insights\/ai-news\/adobe-firefly\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/05\/Firefly-Robotic-firefly-flying-down-Wall-Street-78852.jpg\",\"articleSection\":[\"AI News\",\"Insights\"],\"inLanguage\":\"\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/insights\/ai-news\/adobe-firefly\/\",\"url\":\"https:\/\/www.similarweb.com\/blog\/insights\/ai-news\/adobe-firefly\/\",\"name\":\"Adobe Generates Excitement with Firefly AI Image Generator and Editor | Similarweb\",\"isPartOf\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/insights\/ai-news\/adobe-firefly\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/insights\/ai-news\/adobe-firefly\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/05\/Firefly-Robotic-firefly-flying-down-Wall-Street-78852.jpg\",\"datePublished\":\"2023-05-30T18:36:19+00:00\",\"dateModified\":\"2024-05-07T14:16:04+00:00\",\"description\":\"Website for beta version shows mass-market appeal, while design professionals are even more excited by integration with tools like Photoshop\",\"breadcrumb\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/insights\/ai-news\/adobe-firefly\/#breadcrumb\"},\"inLanguage\":\"\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.similarweb.com\/blog\/insights\/ai-news\/adobe-firefly\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/insights\/ai-news\/adobe-firefly\/#primaryimage\",\"url\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/05\/Firefly-Robotic-firefly-flying-down-Wall-Street-78852.jpg\",\"contentUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/05\/Firefly-Robotic-firefly-flying-down-Wall-Street-78852.jpg\",\"width\":1408,\"height\":1024,\"caption\":\"Adobe Generates Excitement with Firefly AI Image Generator and Editor\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/insights\/ai-news\/adobe-firefly\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.similarweb.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Adobe Generates Excitement with Firefly AI Image Generator and Editor\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#website\",\"url\":\"https:\/\/www.similarweb.com\/blog\/\",\"name\":\"Similarweb\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.similarweb.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#organization\",\"name\":\"Similarweb\",\"url\":\"https:\/\/www.similarweb.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/03\/1587374135933.png\",\"contentUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/03\/1587374135933.png\",\"width\":200,\"height\":200,\"caption\":\"Similarweb\"},\"image\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Similarweb\",\"https:\/\/x.com\/Similarweb\",\"https:\/\/www.youtube.com\/channel\/UCVCI01HR6iB4AA4ChW08cvQ\",\"https:\/\/www.instagram.com\/similarwebinsights\/\",\"https:\/\/www.linkedin.com\/company\/similarweb\",\"https:\/\/en.wikipedia.org\/wiki\/Similarweb\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/88a1c371bedf9ca0167e026f38ed11d8\",\"name\":\"David F. Carr\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/03\/david-sky.jpg\",\"contentUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/03\/david-sky.jpg\",\"caption\":\"David F. Carr\"},\"description\":\"David F. Carr is Editor, Insights News &amp; Research, at Similarweb. He regularly covers topics including social media, digital advertising, and the explosion of interest in generative AI tech like ChatGPT. David has been writing about web trends and technologies since he was an editor at Internet World magazine in the mid-1990s. His areas of expertise include social media, collaboration and community technologies, healthcare IT and edtech, and he is the author of Social Collaboration for Dummies. You can connect with him on LinkedIn and follow him on Twitter.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/davidfcarr\/\",\"https:\/\/x.com\/https:\/\/x.com\/davidfcarr\/\"],\"url\":\"https:\/\/www.similarweb.com\/blog\/author\/david-carr\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Adobe Generates Excitement with Firefly AI Image Generator and Editor | Similarweb","description":"Website for beta version shows mass-market appeal, while design professionals are even more excited by integration with tools like Photoshop","robots":{"max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.similarweb.com\/blog\/insights\/ai-news\/adobe-firefly\/","twitter_misc":{"Written by":"David F. Carr","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.similarweb.com\/blog\/insights\/ai-news\/adobe-firefly\/#article","isPartOf":{"@id":"https:\/\/www.similarweb.com\/blog\/insights\/ai-news\/adobe-firefly\/"},"author":{"name":"David F. Carr","@id":"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/88a1c371bedf9ca0167e026f38ed11d8"},"headline":"Adobe Generates Excitement with Firefly AI Image Generator and Editor","datePublished":"2023-05-30T18:36:19+00:00","dateModified":"2024-05-07T14:16:04+00:00","mainEntityOfPage":{"@id":"https:\/\/www.similarweb.com\/blog\/insights\/ai-news\/adobe-firefly\/"},"wordCount":868,"publisher":{"@id":"https:\/\/www.similarweb.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.similarweb.com\/blog\/insights\/ai-news\/adobe-firefly\/#primaryimage"},"thumbnailUrl":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/05\/Firefly-Robotic-firefly-flying-down-Wall-Street-78852.jpg","articleSection":["AI News","Insights"],"inLanguage":""},{"@type":"WebPage","@id":"https:\/\/www.similarweb.com\/blog\/insights\/ai-news\/adobe-firefly\/","url":"https:\/\/www.similarweb.com\/blog\/insights\/ai-news\/adobe-firefly\/","name":"Adobe Generates Excitement with Firefly AI Image Generator and Editor | Similarweb","isPartOf":{"@id":"https:\/\/www.similarweb.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.similarweb.com\/blog\/insights\/ai-news\/adobe-firefly\/#primaryimage"},"image":{"@id":"https:\/\/www.similarweb.com\/blog\/insights\/ai-news\/adobe-firefly\/#primaryimage"},"thumbnailUrl":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/05\/Firefly-Robotic-firefly-flying-down-Wall-Street-78852.jpg","datePublished":"2023-05-30T18:36:19+00:00","dateModified":"2024-05-07T14:16:04+00:00","description":"Website for beta version shows mass-market appeal, while design professionals are even more excited by integration with tools like Photoshop","breadcrumb":{"@id":"https:\/\/www.similarweb.com\/blog\/insights\/ai-news\/adobe-firefly\/#breadcrumb"},"inLanguage":"","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.similarweb.com\/blog\/insights\/ai-news\/adobe-firefly\/"]}]},{"@type":"ImageObject","inLanguage":"","@id":"https:\/\/www.similarweb.com\/blog\/insights\/ai-news\/adobe-firefly\/#primaryimage","url":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/05\/Firefly-Robotic-firefly-flying-down-Wall-Street-78852.jpg","contentUrl":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/05\/Firefly-Robotic-firefly-flying-down-Wall-Street-78852.jpg","width":1408,"height":1024,"caption":"Adobe Generates Excitement with Firefly AI Image Generator and Editor"},{"@type":"BreadcrumbList","@id":"https:\/\/www.similarweb.com\/blog\/insights\/ai-news\/adobe-firefly\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.similarweb.com\/"},{"@type":"ListItem","position":2,"name":"Adobe Generates Excitement with Firefly AI Image Generator and Editor"}]},{"@type":"WebSite","@id":"https:\/\/www.similarweb.com\/blog\/#website","url":"https:\/\/www.similarweb.com\/blog\/","name":"Similarweb","description":"","publisher":{"@id":"https:\/\/www.similarweb.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.similarweb.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":""},{"@type":"Organization","@id":"https:\/\/www.similarweb.com\/blog\/#organization","name":"Similarweb","url":"https:\/\/www.similarweb.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"","@id":"https:\/\/www.similarweb.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/03\/1587374135933.png","contentUrl":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/03\/1587374135933.png","width":200,"height":200,"caption":"Similarweb"},"image":{"@id":"https:\/\/www.similarweb.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Similarweb","https:\/\/x.com\/Similarweb","https:\/\/www.youtube.com\/channel\/UCVCI01HR6iB4AA4ChW08cvQ","https:\/\/www.instagram.com\/similarwebinsights\/","https:\/\/www.linkedin.com\/company\/similarweb","https:\/\/en.wikipedia.org\/wiki\/Similarweb"]},{"@type":"Person","@id":"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/88a1c371bedf9ca0167e026f38ed11d8","name":"David F. Carr","image":{"@type":"ImageObject","inLanguage":"","@id":"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/03\/david-sky.jpg","contentUrl":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/03\/david-sky.jpg","caption":"David F. Carr"},"description":"David F. Carr is Editor, Insights News &amp; Research, at Similarweb. He regularly covers topics including social media, digital advertising, and the explosion of interest in generative AI tech like ChatGPT. David has been writing about web trends and technologies since he was an editor at Internet World magazine in the mid-1990s. His areas of expertise include social media, collaboration and community technologies, healthcare IT and edtech, and he is the author of Social Collaboration for Dummies. You can connect with him on LinkedIn and follow him on Twitter.","sameAs":["https:\/\/www.linkedin.com\/in\/davidfcarr\/","https:\/\/x.com\/https:\/\/x.com\/davidfcarr\/"],"url":"https:\/\/www.similarweb.com\/blog\/author\/david-carr\/"}]}},"lang":"en","translations":{"en":147311},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/posts\/147311","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/users\/441"}],"replies":[{"embeddable":true,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/comments?post=147311"}],"version-history":[{"count":3,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/posts\/147311\/revisions"}],"predecessor-version":[{"id":189970,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/posts\/147311\/revisions\/189970"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/media\/147316"}],"wp:attachment":[{"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/media?parent=147311"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/categories?post=147311"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/tags?post=147311"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}