{"id":147387,"date":"2023-06-05T18:37:06","date_gmt":"2023-06-05T18:37:06","guid":{"rendered":"https:\/\/www.similarweb.com\/blog\/?p=147387"},"modified":"2025-08-26T10:44:47","modified_gmt":"2025-08-26T10:44:47","slug":"chatgpt-bard","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/insights\/ai-news\/chatgpt-bard\/","title":{"rendered":"As ChatGPT Growth Flattened in May, Google Bard Rose 187%"},"content":{"rendered":"<h2>ChatGPT took off like a rocket in December and grew 132% in January before its growth started to slow. Google\u2019s Bard lags far behind but is growing quickly<\/h2>\n<p>The law of gravity finally caught up with OpenAI\u2019s ChatGPT in May, with traffic flattening at about 1.8 billion worldwide visits, according to Similarweb\u2019s preliminary estimates for May. <a href=\"https:\/\/www.similarweb.com\/blog\/insights\/ai-news\/chatgpt-bing-duckduckgo\/\">That\u2019s still more than Microsoft Bing<\/a>, which attracted about 1.25 billion visits from around the world. Bing launched 14 years ago, while ChatGPT was born at the end of November 2022.<\/p>\n<p>Those traffic totals include repeat visits by the same individuals. A <a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/unique-visitors\/\">unique visitors<\/a> count for May is not yet available, but in April, 206.7 million ChatGPT unique visitors generated 1.76 billion visits. The total number of individuals who have created accounts since ChatGPT launched in November is no doubt higher. Some analysts have used our metrics to estimate that number, but Similarweb has not released an official estimate of the total user count.<\/p>\n<p>Meanwhile, Google\u2019s Bard chatbot attracted 142.6 million visitors in May, up from 49.7 million in April, according to preliminary data. Both Bard and the Bing chatbot (which incorporates OpenAI\u2019s latest GPT-4 model, which only included with paid accounts for ChatGPT) are free alternatives that have the advantage of access to more up-to-date information than ChatGPT because they are built on top of search engines.<\/p>\n<h2>Key takeaways<\/h2>\n<ul>\n<li>ChatGPT (chat.openai.com) attracted 1.8 billion worldwide visits in May, up 2.8% from April. If we break that down to a per-day number (with May having 31 days versus 30 for April), that small monthly increase disappears.<\/li>\n<li><a href=\"https:\/\/www.similarweb.com\/website\/openai.com\/\">Traffic to openai.com<\/a> (the vast majority of which is to the ChatGPT subdomain) was up 2.2% month-over-month in May \u2013 but represents a year-over-year increase of nearly 3,700%. A year ago, OpenAI was a research lab little known by anyone other than AI researchers.<\/li>\n<li>The second largest AI chat website, character.ai, had 281.4 million visits in May, a 62.5% month-over-month increase. Character.AI was founded by former Google engineers who <a href=\"https:\/\/www.wsj.com\/articles\/google-ai-chatbot-bard-chatgpt-rival-bing-a4c2d2ad\" target=\"_blank\" rel=\"noopener\">reportedly grew impatient<\/a> with the company\u2019s hesitance to introduce an AI chat product.<\/li>\n<li>Google Bard, which just launched in beta in February at bard.google.com, hit 142.6 million visits in May, up 187.2% from April. That helps build Google\u2019s credibility in the generative AI space as it works to incorporate those capabilities into its core search engine and other products. It wasn&#8217;t until early May, at the Google I\/O conference, that <a href=\"https:\/\/www.zdnet.com\/article\/what-is-googles-gemini-ai-tool-formerly-bard-everything-you-need-to-know\/\">Google announced that Bard was generally available<\/a> (without a waitlist).<\/li>\n<\/ul>\n<p>Whether stalling growth for ChatGPT is bad news for OpenAI is debatable. OpenAI may be more likely to profit from API deals like the ones it has with Microsoft rather than from seeing <a href=\"https:\/\/www.similarweb.com\/website\/chat.openai.com\/\">traffic to the ChatGPT website<\/a> continue to rise. OpenAI hasn\u2019t said how much it costs to run the service, but outside estimates are that it\u2019s <a href=\"https:\/\/www.businessinsider.com\/how-much-chatgpt-costs-openai-to-run-estimate-report-2023-4\" target=\"_blank\" rel=\"noopener\">north of $700,000 per day<\/a>. The number of users paying $20 per month for the ChatGPT Plus version likely doesn\u2019t make much of a dent in that number, but OpenAI is using the service to generate awareness and attract commercial deals for access to its APIs.<\/p>\n<h2>ChatGPT\u2019s growth flattens<\/h2>\n<p>For now, the hockey stick growth curve for ChatGPT seems to be over \u2013 even though its growth to date leaves it way ahead of its rivals.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-147388\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/06\/chatgpt_growth_flattens_1-600x371-1.png\" alt=\"chart: traffic to ChatGPT and other AI chatbots\" width=\"600\" height=\"371\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/06\/chatgpt_growth_flattens_1-600x371-1.png 600w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/06\/chatgpt_growth_flattens_1-600x371-1-300x186.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/06\/chatgpt_growth_flattens_1-600x371-1-512x317.png 512w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>The number of unique visitors attracted is smaller for all of these sites but with an even bigger lead for ChatGPT versus other AI chat sites.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-147389\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/06\/chatgpt_growth_flattens_2-600x371-1.png\" alt=\"chart: growth in unique visitors\" width=\"600\" height=\"371\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/06\/chatgpt_growth_flattens_2-600x371-1.png 600w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/06\/chatgpt_growth_flattens_2-600x371-1-300x186.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/06\/chatgpt_growth_flattens_2-600x371-1-512x317.png 512w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>ChatGPT had 206.7 million unique visitors in April, the most recent month for which that statistic is available, compared with 19.5 million for Bard and 13.5 million for Character.AI. Note that Bard comes out ahead of Character.AI by unique visitors, although not by total traffic.<\/p>\n<h2>Measured against Bing, ChatGPT is still ahead, worldwide \u2014 even as Bing incorporates the same technology<\/h2>\n<p>Since jumping ahead in March, ChatGPT has widened its lead over Bing by total traffic, worldwide.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-147390\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/06\/chatgpt_growth_flattens_3-600x371-1.png\" alt=\"chart: ChatGPT vs Bing, worldwide traffic\" width=\"600\" height=\"371\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/06\/chatgpt_growth_flattens_3-600x371-1.png 600w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/06\/chatgpt_growth_flattens_3-600x371-1-300x186.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/06\/chatgpt_growth_flattens_3-600x371-1-512x317.png 512w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>If we narrow the focus to traffic from within the US, Bing is still ahead \u2013 and ChatGPT is actually down slightly. Even without accounting for the number of days in the month, US traffic to chat.openai.com was down 10.3% in May, according to preliminary estimates.<\/p>\n<p>US <a href=\"https:\/\/www.similarweb.com\/website\/bing.com\/\">traffic to Bing.com<\/a> was up 7.9%, month-over-month, and 5.9%, year-over-year.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-147391\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/06\/chatgpt_growth_flattens_4-600x371-1.png\" alt=\"chart: ChatGPT vs Bing, US traffic\" width=\"600\" height=\"371\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/06\/chatgpt_growth_flattens_4-600x371-1.png 600w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/06\/chatgpt_growth_flattens_4-600x371-1-300x186.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/06\/chatgpt_growth_flattens_4-600x371-1-512x317.png 512w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<h2>What will ChatGPT be when it grows up?<\/h2>\n<p>OpenAI launched ChatGPT as a technology demo at the end of November, expecting it to make a splash but not anticipating how fast it would grow or how big it would get. The company has an opportunity to build it into a major consumer platform, but based on its existing partnership with Microsoft and other deals it has been cutting, it may be more inclined and equipped to be a technology provider to others.<\/p>\n<p>Intentionally or not, OpenAI has created one of <a href=\"https:\/\/www.similarweb.com\/top-websites\/\">the world\u2019s most trafficked websites<\/a>. We\u2019ll be interested to see where those traffic numbers go from here.<\/p>\n<p><em>The Similarweb Insights &amp; Communications team is available to pull additional or updated data on request for the news media (journalists are invited to write to <a href=\"mailto:press@similarweb.com\" target=\"_blank\" rel=\"noopener\">press@similarweb.com<\/a>). When citing our data, please reference Similarweb as the source and link back to the most relevant blog post or <a href=\"https:\/\/www.similarweb.com\/blog\/insights\/\">similarweb.com\/blog\/insights\/<\/a>.<\/em><\/p>\n<p><strong>Contact: <\/strong>For more information, please write to <a href=\"mailto:press@similarweb.com\" target=\"_blank\" rel=\"noopener\">press@similarweb.com<\/a>.<\/p>\n<p><strong>Report By: <\/strong>David F. Carr, Senior Insights Manager<\/p>\n<p><a href=\"https:\/\/support.similarweb.com\/hc\/en-us\/articles\/360001631538-Similarweb-Data-Methodology\"><strong>Methodology<\/strong><\/a><\/p>\n<p><strong>Disclaimer: All names, brands, trademarks, and registered trademarks are the property of their respective owners.<\/strong> The data, reports, and other materials provided or made available by Similarweb consist of or include estimated metrics and digital insights generated by Similarweb using its proprietary algorithms, based on information collected by Similarweb from multiple sources using its advanced data methodologies. Similarweb shall not be responsible for the accuracy of such data, reports, and materials and shall have no liability for any decision by any third party based in whole or in part on such data, reports, and materials.<\/p>\n<p><em>Image: \u201crobot in a foot race pauses to catch its breath, cartoon\u201d by the Bing Image Generator<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>ChatGPT took off like a rocket in December and grew 132% in January before its growth started to slow. Google\u2019s Bard lags far behind but is growing quickly The law of gravity finally caught up with OpenAI\u2019s ChatGPT in May, with traffic flattening at about 1.8 billion worldwide visits, according to Similarweb\u2019s preliminary estimates for [&hellip;]<\/p>\n","protected":false},"author":441,"featured_media":147386,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[8270,7892],"tags":[],"class_list":["post-147387","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai-news","category-insights"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>As ChatGPT Growth Flattened in May, Google Bard Rose 187% | Similarweb<\/title>\n<meta name=\"description\" content=\"ChatGPT took off like a rocket in December but its growth is slowing -- to almost nothing in May. Google\u2019s Bard is starting to grow quickly.\" \/>\n<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.similarweb.com\/blog\/insights\/ai-news\/chatgpt-bard\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"David F. Carr\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/insights\/ai-news\/chatgpt-bard\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/insights\/ai-news\/chatgpt-bard\/\"},\"author\":{\"name\":\"David F. 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