![\"Similarweb](\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/04\/market-leaders-report.png\")
<\/p>\n
This means Bing can potentially bring substantial targeted traffic to your site.<\/p>\n
Not convinced yet?<\/p>\n
According to ComScore, traffic converts better at Bing’s Network and their audience spends 6.8% more money online than Google searchers.<\/p>\n
No matter where your loyalty lies, through this blog post we\u2019ll get deeper into the advantages of Bing SEO.<\/p>\n
Before we get into the SEO aspect, let\u2019s get properly acquainted with Bing and what it can do for your online business.<\/p>\n
What You Should Know About Bing<\/h2>\n
Since its launch in 1998, Bing successfully controls around 1.97% search market. Although the search engine mainly markets across the US and other English-speaking countries, it has a sizable audience in China.<\/p>\n
![\"Similarweb](\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/04\/traffic-share-by-country.png\")
<\/p>\n
This brings us to the question – who uses Bing?<\/p>\n
Let\u2019s start with demographics.<\/p>\n
![\"Similarweb](\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/04\/bing-demographics.png\")
<\/p>\n
As you can see the Bing audience is 64.51% male. What\u2019s more, the audience tends to be primarily from 25 – 34.<\/p>\n
What\u2019s more\u2026<\/p>\n
Additionally, Yahoo is powered by Bing, so if you take up the challenge to optimize for Bing, you\u2019ll be killing two birds with one stone.<\/p>\n
This brings us to the platform SEO, and if you know anything about Google optimization, doing the same on Bing will be a breeze.<\/p>\n
In fact, all you have to do is keep in mind the slight differences between the two and you\u2019re ready to go.<\/p>\n
Let\u2019s go through the key SEO aspects Bing provides.<\/p>\n
The Ins and Outs of Bing SEO<\/h2>\n
The best part of optimizing on Bing is, unlike Google, Bing is an open book when it comes to sharing its SEO requirements. So, instead of playing a guessing game, SEOs are fully aware where they need to put in more effort.<\/p>\n
For those who don\u2019t want to lose any time away from Google optimization, the good news is that you won\u2019t.<\/p>\n
While optimizing for Bing, you\u2019ll be, in some way, optimizing for Google as well. All you need to do to achieve that is set your priorities before you turn over a new leaf.<\/p>\n
Bing Webmaster Tools<\/h3>\n
The first step towards increasing your site traffic is using Bing Webmaster Tools<\/a>.<\/p>\n This webmaster area allows you to analyze your search performance through several key entities:<\/p>\n By properly using Bing Webmaster Tools, you\u2019ll be able to see the exact amount of clicks your page gets from its search engine. These aside, you can also get insights on the top keywords<\/a> from organic searches your site ranks for.<\/p>\n Similarly, you\u2019ll get insights on domains, referring pages, and anchor texts.<\/p>\n And, the site-scan feature crawls your site, analyzing it for common technical SEO<\/a> issues.<\/p>\n Bing Webmaster Tool is truly incredible and can help you with many of your SEO efforts.<\/p>\n Once you have an overview of your SEO position, let\u2019s move forward and go local.<\/p>\n Local optimization is important for the overall SEO outcome.<\/p>\n Bing Places delivers local search results to its users, so listing your business on the platform should be a priority, especially if you want to be ahead of the game.<\/p>\n For Bing Places, reviews play a big role in terms of your business getting noticed. It\u2019s worth mentioning that the platform displays reviews from third-party sites as well.<\/p>\n Using Bing Places is an effective start to amping up your SEO.<\/p>\n When I say content matters, I mean unique, authoritative, and meaningful content.<\/p>\n Duplicating your content won\u2019t do you any favors with SEO, and if you\u2019re throwing in too many ads that are consistently redirecting people – successful indexing on Bing will be a farfetched concept.<\/p>\n Make sure that the content you\u2019re putting out is of great value and engages the readers. When citing, ensure to mention the source and author, thus bringing more authority and trust into the content.<\/p>\n Structure and format are other things you should pay attention to. The ideal blog post length is around 2000 words – enough for you to introduce much-needed flair fit for a superb SEO piece.<\/p>\n The efforts don\u2019t stop here, so let\u2019s move on to further optimization and using backlinks<\/a>.<\/p>\n When it comes to linking, it is quite similar to content creation – quality is crucial.<\/p>\n You might be in trouble if your site has links coming from irrelevant or spam websites, and the same applies to paid links.<\/p>\n Instead of these two, emphasize anchor text enriched with densely set keywords.<\/p>\n Bing also appreciates having an extensive amount of links – as long as they come from trustworthy websites.<\/p>\n That brings up the question – which websites are authoritative for Bing?<\/p>\n Links from sites labeled as organic, such as .edu, .org, and .gov domains will help your site index better. Additionally, getting your links on older websites is an effective strategy because Bings reads the domain\u2019s age both as trustworthy and authoritative.<\/p>\n Finally, driving traffic from social media promotion is significant for Bing SEO, but before we dive deeper into it, let\u2019s pay attention to another major factor – on-page SEO<\/a>.<\/p>\n The most important thing you should know about Bing SEO is that it reads and prioritizes content<\/a> with exact keyword matching in:<\/p>\n Another aspect that can help your on-page SEO is using keywords in headings<\/a>, subheadings, URL slugs<\/a>, and in the first paragraph of the content.<\/p>\n Furthermore, you should be aware that Bing also prioritizes domains with the exact keyword match. This doesn\u2019t mean that you should change or adapt your domain based on this fact, but keep it in mind for more thorough SEO projects.<\/p>\n Bing has been open on the importance of social media linking when it comes to its SEO.<\/p>\n The search engine will index websites with social media links that drive valuable traffic. The same rules apply to social media, whose links Bing finds authoritative and trustworthy.<\/p>\n Another point in your SEO to-do list should be earning likes, shares, and tweets, especially if you want your site to move up a page.<\/p>\n No worries, this strategy isn\u2019t as time-consuming as you think.<\/p>\n Today, there is an endless spectrum of tools that listen and help you find relevant conversations connected to your business. Always remember that your social presence should align with your target audience<\/a>. For this reason, ensure your social media profiles reach the right audience.<\/p>\n Finally, it is wise you produce meaningful content for your social media as well – otherwise, irrelevant content won\u2019t provide you with the desired results.<\/p>\n According to WebFX<\/a>, people spend 70% of their time on their smartphones, whilst 52.2% of all website traffic<\/a> is generated from mobile phones.<\/p>\n Therefore, adapting your site and making it mobile-friendly plays a vital role in Bing SEO.<\/p>\n The search engine can read whether your site is open for mobile users, but it\u2019s of utmost importance to avoid mobile-specific URLs. Instead, you can use the same URL for both desktop and mobile apps.<\/p>\n Today, visual search is booming, especially in the SEO game.<\/p>\n No doubt, Bing is the leader in visual search with its entity understanding.<\/p>\n The search engine can understand what your search is about and shows you images based on that. To top it all off, Bing uses high-quality images as part of its algorithm.<\/p>\n Aside from images, the search engine can accurately crawl audio, videos, and Flash websites. It isn\u2019t advisable to go with just Flash websites though but focus on the quality of your remaining multimedia content instead.<\/p>\n With that being said, adding quality content can help immensely in boosting your site’s rating and relevance.<\/p>\n Most websites optimize with Google in mind and completely neglect other search engines. This means with little to no real effort you can have a steady flow of traffic from Bing as it\u2019s simply not competitive.<\/p>\n\n
Local Optimization<\/h3>\n
Content is King<\/h3>\n
Backlinks<\/h3>\n
On-Page SEO<\/h3>\n
\n
The Influence of Social Media<\/h2>\n
![\"woman](\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/04\/social-media.jpg\")
<\/p>\nMobile Optimization<\/h3>\n
The Power of Understanding Entity SEO<\/h2>\n
![\"Faces](\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/rank-ranger\/blog_6\/bing-entities.jpg\"){kind=icon}
<\/p>\nWhy Bing?<\/h2>\n