Although Pinterest isn\u2019t as big as Instagram or Facebook, it has an active user base of over 322 million – which makes it a powerful marketing tool if used correctly. Now, all you need to drive more value to your brand is the right SEO strategy<\/a>.<\/p>\n What makes Pinterest different from all the other popular outlets, such as Facebook, Google, or Twitter is that it opens up a space for creativity and allows users to discover entirely new ideas. Although there are numerous honored Google or Bing SEO<\/a> tactics that hold true for Pinterest SEO as well, there are some new tactics that only apply to this visual discovery tool.<\/p>\n The main difference between Google SEO and Pinterest SEO is targeting the \u2018keywords\u2019 and utilizing them to optimize your profile and increase your sales. Naturally, Pinterest SEO involves optimizing your or your company\u2019s Pinterest profile in a way that will generate more organic traffic from a selected audience.<\/p>\n The ranking factors on Pinterest resemble those of social media sites, such as Facebook and Instagram, more so than Google\u2019s. Notably, they\u2019re related to engagement metrics and social shares rather than backlinks and technical SEO<\/a> (although it\u2019s not excluded altogether).<\/p>\n As with every aspect of digital marketing, all the elements of SEO are often the natural byproduct of great content – and that\u2019s the first tip towards creating the perfect Pinterest SEO!<\/p>\n The first thing you need to know before you start planning your Pinterest SEO is that Pinterest provides a much better opportunity for your product to be sold when compared to other social media platforms, such as Facebook. The reason behind this is simple: people go on Pinterest when they need the inspiration to buy something!<\/p>\n In fact,\u00a089% of Pinterest users are looking for inspiration on what to buy<\/a>. In comparison, only 17% of Facebook users are looking to purchase a product while scrolling through their news feed.<\/p>\n So, it\u2019s essential to get your product on your audience\u2019s home page and get your products known, shared, and eventually bought.<\/p>\n Considering that Pinterest doesn\u2019t have as many features as other social media outlets, the search box is the most used feature – which means that users search for the products and ideas they want to see. You should use this to your advantage by optimizing your account, Pinboards, and Pins for top keywords<\/a>. Search engines are also optimized to show Pinterest boards, which means that you can capitalize with your Pinterest SEO on many fronts.<\/p>\n You\u2019re hyped up to create your perfect Pinterest SEO strategy and get your digital marketing to the next level – and I totally get it! However, there are a few steps you need to do first before you can even start pinning.<\/p>\n The first step you need to do is create a Pinterest Business account. Alternatively, you can turn your personal account into a business account, which will provide you access to Pinterest Analytics and Pinterest Ads manager.<\/p>\n The next step is to choose an SEO-Friendly Username. But what\u2019s an SEO-Friendly username, I hear you ask?<\/p>\n Your username is the first thing your potential customers notice, and it\u2019s included in your profile\u2019s URL. Thus, you should consider choosing a username that would target what your audience might be searching for.<\/p>\n For example, if you want to sell baked cookies, you should make sure to include the phrase or at least the word \u2018cookies\u2019 in your username.<\/p>\n You need to optimize the \u2018About you\u2019 section in your profile in a way that highlights all the relevant details about you and your product. Additionally, you should include your company\u2019s logo and all the proprietary information regarding your company (location, means of service, owner, contact).<\/p>\n After you\u2019ve done this, you should create at least one \u2018Board\u2019. The board should include the type of content you plan to post on your business profile.<\/p>\n After you\u2019ve covered the basics and set up your Pinterest business account, it\u2019s time to work on your Pinterest SEO strategy. I\u2019ll provide you with a few tips on how to create the perfect Pinterest SEO strategy and take your Pinterest digital marketing to the next level!<\/p>\n The quickest and easiest way to improve your Pinterest SEO and get your product noticed is by adding the right keywords to your display name. When choosing the keywords, always use words that reflect your brand in an accurate manner. The biggest mistake you can make is to lie about your product or exaggerate – simply tell the truth!<\/p>\n Additionally, add keywords that will help your product get noticed in search queries.<\/p>\n I recommend using the same username across all social media accounts and your website to make your product cross-platform discoverable. By doing this, you\u2019ll make your Pinterest account more SEO-friendly and it will make it easier for your followers on other social media platforms to recognize your Pinterest account.<\/p>\n Pinterest allows business accounts to take data from their website to feed more targeted campaigns. So, it\u2019s essential to prepare your website and link it to your Pinterest account.<\/p>\n Your website Pinterest preparation begins by adding the Pinterest tag – which is an important part of setting up an organic (or paid) campaign. The next part is to add a Save button on your website, which will allow you to increase the engagement to your campaigns beyond Pinterest. By adding the Save feature, users will be able to save images to their boards.<\/p>\n The final step of the preparation of your website is to verify your website. Pinterest implements a feature that allows business accounts to verify their accounts, which certifies that you\u2019re the owner of your website. To verify your website, you should follow a few simple steps. Once your website is verified, your website will appear with a checkmark in the domain search results, which will help your SEO ranking and potentially get you more website traffic<\/a> – both on your Pinterest account and your website!<\/p>\n Although Pinterest is primarily a discovery platform, it\u2019s important to boost your visibility by following other Pinterest accounts. Why? Because your following list helps determine whether you will appear in the suggested boards of users and \u2018Profiles to follow\u2019. Picking which accounts to follow might be tricky, but I suggest following popular brands that are similar to yours. By doing this, your Pins are more likely to appear in their followers\u2019 Pin recommendations.<\/p>\n Video is all the trend in 2021! Organic Video Pins have gone up in views dramatically in the last few years, and it can work in your favor. If a picture is worth a thousand words, imagine what you can do in a short video? The Video Pins allow you to share more information about your brand and the product you sell, and they\u2019ll dramatically improve your Pinterest SEO.<\/p>\nWhat\u2019s a Pinterest SEO Strategy?<\/h2>\n
How to Create the Perfect Pinterest SEO<\/h2>\n
![\"Pinterest](\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/rank-ranger\/blog_6\/pinterest-seo-google-search.jpg\"){kind=icon}
<\/p>\nStart with the Basics<\/h2>\n
Create a Business Account<\/h3>\n
Choose an SEO-Friendly Username<\/h3>\n
Optimize Your Profile & Create Your First Board<\/h3>\n
Pinterest SEO Tips<\/h2>\n
#1 Add the Proper Keywords<\/h3>\n
#2 Prepare Your Website & Your Shop<\/h3>\n
#3 Boost Your Visibility<\/h3>\n
#4 Don\u2019t Stop Exclusively on Images<\/h3>\n
#5 Do Your Research!<\/h3>\n
![\"Finish](\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/rank-ranger\/blog_6\/pinterest-seo-follow-through.jpg\"){kind=icon}
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