{"id":147805,"date":"2021-01-27T12:13:37","date_gmt":"2021-01-27T12:13:37","guid":{"rendered":"https:\/\/www.similarweb.com\/blog\/?p=147805"},"modified":"2025-03-26T12:17:22","modified_gmt":"2025-03-26T12:17:22","slug":"serp-feature-rank-tracking","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/serp-feature-rank-tracking\/","title":{"rendered":"How Do Rank Trackers Track SERP Features?"},"content":{"rendered":"<p>There is no question, SEO has changed dramatically over the last few years.<\/p>\n<p>Traditionally, for any given search Google would simply show ten blue links. This meant that where your link was positioned would influence how much traffic your page would get.<\/p>\n<p>In that world, getting to the top of Google meant everything.<\/p>\n<p>Fast forward a few years and Google Search is now filled with visually distracting <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/serp-features\/\">SERP features<\/a> that dilute the power of your blue links. Instead of moaning and lamenting about how things were once better, a good SEO needs to build out a strategy that now includes SERP features.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/rank-ranger\/blog_6\/serp-feature-tracking_busy_serp.jpg\" alt=\"Google SERP filled with SERP features\" \/><\/p>\n<p>In this post, I\u2019ll show you how to use your rank tracker to find insights that will help improve your site\u2019s traffic potential.<\/p>\n<p>Now before you ask me\u00a0what&#8217;s a rank tracker. A <a href=\"https:\/\/www.similarweb.com\/corp\/search\/rank-tracker\/\">rank tracker<\/a> is an SEO tool that tracks how your webpages are performing in the search engine results pages. Some rank trackers give you SERP feature data.<\/p>\n<p>So for this post, we\u2019ll look at some SERP feature insights using Similarweb\u2019s rank tracking software.<\/p>\n<p>Now, since the point of rank tracking is to give you feedback on how your <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/seo-strategy\/\">SEO strategy<\/a> is playing out, I first need to discuss how SERP features fit into your overall strategy\u2026<\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/iSj0P4LT8Ac\" width=\"100%\" height=\"400\" frameborder=\"0\"><\/iframe><\/p>\n<h2>SERP Features, Your Fast Track to Boosted Visibility<\/h2>\n<p>It\u2019s important to understand that there are two different key metrics to focus on to improve your site\u2019s traffic. The one we all know about is rankings. Simply speaking, higher rankings mean more clicks.<\/p>\n<p>However, the second metric can really move the needle on your traffic.<\/p>\n<p>That metric is visibility.<\/p>\n<p>Simply put, visibility is a measure of how noticeable your URLs are to Google users. Things that influence your site\u2019s visibility are:<\/p>\n<ul>\n<li>If your URLs are above or below the fold<\/li>\n<li>If there are visible SERP Features that attract the user\u2019s attention<\/li>\n<\/ul>\n<p>Where this becomes relevant is, even if your URL ranks in the top spots in Google it could still be below-the-fold. In such a case, you won\u2019t be getting the most out of your rankings.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/rank-ranger\/blog_6\/serp-feature-tracking_google_serp.jpg\" alt=\"Google SERP where position two is below-the-fold\" \/><\/p>\n<p>In the above screenshot, the URL in position two is below-the-fold.<\/p>\n<p>The gigantic <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/featured-snippets\/\">Featured Snippet<\/a> and the video carousel are stealing its visibility away in spite of the URL\u2019s high ranking.<\/p>\n<p>This means understanding a site\u2019s visibility is just as important and in some cases more important than its organic rankings.<\/p>\n<p>To understand this, take a look at the\u00a0Absolute Visibility report\u2026<\/p>\n<h3>Absolute Visibility Report<\/h3>\n<p>This report is designed to give you a complete understanding of your site\u2019s visibility by giving you a <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/how-to-compare-keyword-rank-to-website-visibility\/\">website visibility<\/a> score that is based on whether your URLs are above or below the fold and in relation to any SERP features that are present on the SERPs.<br \/>\n<img decoding=\"async\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/rank-ranger\/blog_6\/serp-feature-tracking_visibility_graph.png\" alt=\"Absolute Visibility Graph\" \/><\/p>\n<p>Use it to get a quick strategic view of how you can increase your site traffic. For instance, in the screenshot above, you can see which SERP features are present that are influencing the site\u2019s visibility. However, what jumps out to me when viewing the report is the site\u2019s visibility (red line) seems to follow the site\u2019s above-the-fold status (green line). This means in order to improve your site\u2019s visibility, you must make sure it\u2019s above-the-fold.<\/p>\n<p>There are two ways you can do that.<\/p>\n<p>Either increase your page\u2019s rankings or win SERP feature spots that are already above-the-fold.<\/p>\n<p>Once you have a big picture snapshot of your site\u2019s visibility, you now need to look at each page individually.<\/p>\n<h3>Absolute Visibility Landing Page Report<\/h3>\n<p>On the Absolute Visibility report, you can look at your separate landing pages to see:<\/p>\n<ul>\n<li>How they rank<\/li>\n<li>Whether they are above-the-fold or not<\/li>\n<li>What their Absolute Visibility score is<\/li>\n<li>Whether there are any SERP features on the SERP<\/li>\n<\/ul>\n<p><img decoding=\"async\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/rank-ranger\/blog_6\/serp-feature-tracking_aboslute_visibility.png\" alt=\"Absolute Visibility Landing Page report\" \/><\/p>\n<p>This granular report will help you improve your individual pages by showing how you can improve your separate landing pages.<\/p>\n<p><a title=\"Absolute Visibility report showing results that are below the fold\" href=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/rank-ranger\/blog_6\/serp-feature-tracking_below_the_fold.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/rank-ranger\/blog_6\/serp-feature-tracking_below_the_fold.png\" alt=\"Absolute Visibility report showing results that are below the fold\" \/><\/a><\/p>\n<p>For instance, in the screenshot above, you\u2019ll notice that in spite of being ranked in position one, the top two URLs are below-the-fold (see the ATF column.) This means there are SERP features that are pushing the top-ranking URL below-the-fold, resulting in an Absolute Visibility score of 5.97 (out of ten).<\/p>\n<p>The way forward in a case like this is to try to win a SERP feature. To help you out, the report shows you a list of features.<br \/>\n<img decoding=\"async\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/rank-ranger\/blog_6\/serp-feature-tracking_individual_features.png\" alt=\"Absolute Visibility report showing SERP features\" \/><br \/>\nAs you can see in the screenshot above, some of the SERP feature icons are black and some are gray.<\/p>\n<p>The black ones represent situations where your site has captured a feature. Gray icons represent situations where your competitors have the feature while your site does not.<\/p>\n<p>In the case above, the site has several\u00a0SERP feature opportunities\u00a0such as a Product Carousel, Top Stories, and Related Questions, all of which could help improve the site\u2019s visibility.<\/p>\n<p>But, before optimizing anything, the site owner should first check to see how competitive the feature is. Going after a SERP feature that\u2019s too competitive can be a frustrating waste of time.<\/p>\n<p>To see how competitive a feature is, go to the SERP Feature Monitor.<\/p>\n<h3>Introducing SERP Feature Monitor<\/h3>\n<p>The\u00a0SERP Feature Monitor\u00a0will tell you how competitive a SERP feature is on any keyword you are tracking.<\/p>\n<p>For instance, in the screenshot below you can see a Video Carousel on the SERP for the term \u2018how to play poker\u2019.<br \/>\n<img decoding=\"async\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/rank-ranger\/blog_6\/serp-feature-tracking_video_carousel.png\" alt=\"Video carousel in Google\" \/><br \/>\nYou\u2019ll notice that the Video Box features only three videos.<\/p>\n<p>If we take a look at the Video Box in the SERP Feature Monitor you\u2019ll see that within the three video spots six videos have been shown over a 30-day period resulting in a chaotic-looking SERP feature graph. See below.<br \/>\n<img decoding=\"async\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/rank-ranger\/blog_6\/serp-feature-tracking_serp_feature_graph.png\" alt=\"SERP Feature Monitor\" \/><\/p>\n<p>When the graph looks unstable you know the SERP feature is unstable. An unstable SERP feature generally means an opportunity for you the site owner. The reason is, when Google begins swapping videos, you know that Google is most likely unhappy with some or all of the videos that are currently ranking.<\/p>\n<p>The SERP Feature Monitor also shows you more granular data. If you look at the screenshot below, you\u2019ll see all the videos that were ranking in the Video Box over the last 30 days.<br \/>\n<img decoding=\"async\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/rank-ranger\/blog_6\/serp-feature-tracking_period_visibility.png\" alt=\"SERP Feature monitor showing period visibility\" \/><\/p>\n<p>The top video has a Period Visibility of 94.22%. The second video has a Period Visibility of 81.56%. This means that even if these two videos were volatile during the past 30 days, they were both visible almost the entire time.<\/p>\n<p>This means, in all likelihood, that Google is happy with these videos, but Google is testing other options for the third spot. This is an opportunity to get your video into that third spot.<\/p>\n<p>To win this spot, try creating a video that is targeting the search query. (I\u2019ll get into the specifics of this in a further post.)<\/p>\n<p>Now that you\u2019ve seen how to find opportunities and how to evaluate them, let\u2019s look at the SERP feature big picture&#8230;<\/p>\n<h2>SERP Feature Tracking in a Nutshell<\/h2>\n<p>Hopefully, in this post, you\u2019ve learned how visibility is an essential part of your overall SEO strategy. What\u2019s more, you\u2019ve most likely seen how SERP features influence visibility in a fundamental way.<\/p>\n<p>This means by building SERP features into your overall SEO strategy and by focusing on them you could potentially see a substantial gain in your site traffic. In fact, winning SERP features, in many cases, presents an easy gain that can be achieved in a fraction of the time that it takes to improve your organic rankings.<\/p>\n<p>However, in order to succeed you must have <a href=\"https:\/\/www.similarweb.com\/corp\/search\/seo\/\">SEO tools<\/a> that give you insights into:<\/p>\n<ul>\n<li>What SERP Features are available<\/li>\n<li>How competitive those features are<\/li>\n<\/ul>\n<p>Having data like this can save you hours of frustration, helping you win on the SERPs.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There is no question, SEO has changed dramatically over the last few years. Traditionally, for any given search Google would simply show ten blue links. This meant that where your link was positioned would influence how much traffic your page would get. In that world, getting to the top of Google meant everything. Fast forward [&hellip;]<\/p>\n","protected":false},"author":499,"featured_media":152012,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[2803,6345],"tags":[],"class_list":["post-147805","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Do Rank Trackers Track SERP Features? | Similarweb<\/title>\n<meta name=\"description\" content=\"Since Google is increasing the number of SERP features, top rankings often end below the fold. Find out how to include SERP features in your SEO strategy.\" \/>\n<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/serp-feature-rank-tracking\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Darrell Mordecai\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/serp-feature-rank-tracking\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/serp-feature-rank-tracking\/\"},\"author\":{\"name\":\"Darrell Mordecai\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/645f1730e736ea84615ff69fc556fbbc\"},\"headline\":\"How Do Rank Trackers Track SERP Features?\",\"datePublished\":\"2021-01-27T12:13:37+00:00\",\"dateModified\":\"2025-03-26T12:17:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/serp-feature-rank-tracking\/\"},\"wordCount\":1313,\"publisher\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/serp-feature-rank-tracking\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/01\/Screenshot-2023-08-15-at-15.40.36.png\",\"articleSection\":[\"Marketing\",\"SEO\"],\"inLanguage\":\"\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/serp-feature-rank-tracking\/\",\"url\":\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/serp-feature-rank-tracking\/\",\"name\":\"How Do Rank Trackers Track SERP Features? | Similarweb\",\"isPartOf\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/serp-feature-rank-tracking\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/serp-feature-rank-tracking\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/01\/Screenshot-2023-08-15-at-15.40.36.png\",\"datePublished\":\"2021-01-27T12:13:37+00:00\",\"dateModified\":\"2025-03-26T12:17:22+00:00\",\"description\":\"Since Google is increasing the number of SERP features, top rankings often end below the fold. 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