{"id":148515,"date":"2019-05-21T07:41:23","date_gmt":"2019-05-21T07:41:23","guid":{"rendered":"https:\/\/www.similarweb.com\/blog\/?p=148515"},"modified":"2025-04-03T13:25:19","modified_gmt":"2025-04-03T13:25:19","slug":"going-with-a-full-stack-writer-for-seo-content","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/marketing\/search-podcast\/going-with-a-full-stack-writer-for-seo-content\/","title":{"rendered":"In Search Podcast: The Power of the Full Stack Writer for Your SEO &amp; Marketing"},"content":{"rendered":"<p><iframe src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/624051177&amp;color=%23325782&amp;auto_play=true&amp;hide_related=true&amp;show_comments=false&amp;show_user=true&amp;show_reposts=false&amp;show_teaser=false\" width=\"100%\" height=\"166\" frameborder=\"no\" scrolling=\"no\"><\/iframe><\/p>\n<p>Don&#8217;t forget, you can keep up with the In Search SEO Podcast by subscribing on <a href=\"https:\/\/itunes.apple.com\/us\/podcast\/the-in-search-seo-podcast\/id1441454613?mt=2\" target=\"_blank\" rel=\"noopener\">iTunes<\/a>\u00a0or by following the podcast on\u00a0<a href=\"https:\/\/soundcloud.com\/podcast-seo\" target=\"_blank\" rel=\"noopener\">SoundCloud<\/a>!<\/p>\n<h2>Summary of Episode 27: The in Search SEO Podcast<\/h2>\n<p>We have an amazing show for you! Content all-star\u00a0<a href=\"https:\/\/twitter.com\/Kammie_Jenkins\" target=\"_blank\" rel=\"noopener\">Kameron Jenkins<\/a> comes on to talk about the ever-versatile full-stack content writer.<\/p>\n<ul>\n<li>The advantages of having a content generalist over a content specialist<\/li>\n<li>How to find balance when writing any and all forms of content<\/li>\n<li>How content marketers can compensate for a lack of topical knowledge<\/li>\n<\/ul>\n<p>Plus, we analyze the implications of the announcements made at Google I\/O 2019 and Google Marketing Live!<\/p>\n<h3>Google I\/O and Google Marketing Live Highlights [2:13 &#8211; 14:49]<\/h3>\n<p>Out of all the major announcements that came out of these two events we\u2019re going to focus on the evergreen Google Bot, podcasts on the SERP, image updates, new shopping cart features, Discovery ads, and a Top Stories change that went totally under the radar.<\/p>\n<p>First up is the evergreen Google Bot. Google announced that Googlebot now uses the latest version of Chrome and will continue to do so automatically. This is huge news. It means that Google is crawling content using all of the modern inventions of the latest version of Chrome, not some outdated incarnation from 2015. This means you can use the latest &#8220;technology\u201d and not worry (as much) about Google unable to crawl page elements because of it.<\/p>\n<p>Next up&#8230; podcasts. Google is now showing links to specific podcast episodes on the SERP such as\u00a0this podcast! Two interesting things. One, we\u2019ve only seen select cases where the podcast episodes appear within the site\u2019s organic result. Meaning, If siteA.com is putting out a podcast on how to cook the best crawfish, siteA.com does not get their podcast episodes shown within their organic result on the SERP.<\/p>\n<p>Then whose site is used? Either iTunes or Podcast One from what we\u2019ve seen.<\/p>\n<p>So if you do a search for the Rich Eisen show, a sports podcast Mordy likes, there will be episodes on the SERP within the Podcast One organic result and when you click on it you go to a Google page. This is interesting item #2! When interacting with the new podcast feature on the SERP you are directed to a Google page, not the page represented by the organic result. So instead of going to iTunes or Podcast One, the play button brings you to a Google-owned page where you can play the episode.<\/p>\n<p>Now, we did ask John Mueller if that was meant to be or if this is just how things are due to the infancy of this feature. He didn\u2019t give a definitive answer, it could be he was not sure himself!<\/p>\n<p>All of this means that Google, as we\u2019ve talked about here a few times, could get really creative with this and add in audio <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/featured-snippets\/\">Featured Snippets<\/a>, audio Rich Snippets, or audio Content to <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/google-knowledge-panel\/\">Knowledge Panels<\/a>, etc., etc., etc.<\/p>\n<p>Mordy says he prefers audio on the SERP versus video because you could, in theory, listen to audio while moving on to other tabs that you have open, or keep skimming the SERP while listening to the audio. In a way, audio is more appropriate for the SERP and offers more possibilities than video.<\/p>\n<p>Let\u2019s move on to images. You might assume we\u2019ll talk about the new 3D images that you can integrate with AR. While it is &#8220;cool\u201d&#8230; that\u2019s all it is, cool. We don\u2019t see any major SEO impact to it.<\/p>\n<p>However, a smaller and less noticeable change is the coming of higher image resolution opt-in. Soon you will be able to utilize higher resolution images for appearance within Google Image Search.<\/p>\n<p>Now, this is not a coincidence. First, Google Discovery uses a large image style but it also comes as Google announced that Gallery Ads will be coming to the SERP in earnest. This ad format uses a carousel of large images for your viewing and purchasing pleasure!<\/p>\n<p>Which brings us to Google Shopping. Google\u2019s shopping abilities have gone universal. You will soon be able to buy items right off the SERP within the organic results, from YouTube, and from Image Search directly! Goodness, the SERP is going to be one giant shopping cart. Literally, you will see the shopping cart icon all over the place so that you can add items to it and buy all sorts of things (from Google partners) so long as you don\u2019t commit the cardinal sin of going to them who Google shall not name but we will&#8230; AMAZON.<\/p>\n<p>Mordy believes this all-around new shopping experience won\u2019t make a difference. The numbers show that about 50% of folks start with going right to Amazon. Not only that but the user associations are all wrong. People usually shop in an offline or online store. The SERP and YouTube are not stores. It\u2019s not how we\u2019re wired to shop. We want some structure because when we make a purchase we want security and structure and security go hand in hand.<\/p>\n<p>Plus, this brings Google into a bit of an identity crisis. Follow us here for a minute. One of the least discussed changes from I\/O was to the News Box, to Top Stories on the SERP. Soon you will have a timeline of stories. In other words, often a news story develops over the course of days or even weeks.<\/p>\n<p>Let\u2019s take OJ, for example, because everyone knows OJ. You can\u2019t boil the OJ story down to one article. It was a series of events that took place over the course of months. If you saw just one article you would need to do multiple searches to get the gist of things. No more!<\/p>\n<p>Now, or soon, you will be able to see the entire progression of events via a series of articles shown on a timeline.<\/p>\n<p>So if this were the mid-90s you would see an article on the Bronco chase, then the gloves that don\u2019t fit, then the civil judgment, etc. And all of this on one timeline so that you know the full story.<\/p>\n<p>Really great feature, but it does put Google into a bit of an identity crisis. Meaning to say, is Google a resource center offering pathways to multiple forms and levels of content or is it a shopping center? Which is it? This is our point with the new shopping proliferation. Too many things, too much over the top, too many facets. Are we seeing Google jump the shark in order to keep its juggernaut status? That would be interesting considering that usually happens when one company is threatened by another. In this case, it\u2019s more about maintaining domination.<br \/>\n    <div class=\"post-banner post-banner--base\">\n        <div class=\"post-banner__wrapper\">\n            <div class=\"post-banner__text\">\n                                    <p class=\"post-banner__title\">Outperform Your Competition - in Every Marketing Channel<\/p>\n                                    <p class=\"post-banner__subtitle\">The all-in-one solution for data-driven marketing planning and competitor analysis<\/p>\n                                <div class=\"post-banner__button-wrapper\">\n                                            <a class=\"swui-button swui-button--solid swui-button--primary post-banner__button js-post-banner\"\n                           href=\"https:\/\/account.similarweb.com\"\n                           data-disable-dynamic-tracking\n                        >Start your free trial<\/a>\n                                    <\/div>\n            <\/div>\n                    <\/div>\n    <\/div>\n<\/p>\n<h3>Why You Should Consider a Content Generalist: A Conversation with Kameron Jenkins [14:49 &#8211; 46:31]<\/h3>\n<p>[This is a general summary of the interview and not a word for word transcript. You can listen to the podcast for the full interview.]<\/p>\n<p>Mordy:\u00a0Joining us today is the founder of\u00a0SoapBoxly. You may know her from Moz, or a slew of other places. You should definitely come to know her from the\u00a0Mark and Method marketing podcast. She is Kameron Jenkins. Welcome!<\/p>\n<p>Kameron:\u00a0Thank you so much! I\u2019m so excited to be here!<\/p>\n<p>M:\u00a0Can you tell us a little about Soapboxly and what it is you do?<\/p>\n<p>K:\u00a0Soapboxly is what I call an organic growth agency. There\u2019s a lot of up and down in the agency whether it\u2019s SEO, content marketing, or both so I started saying &#8220;I do organic.\u201d It\u2019s very new and so far what we\u2019ve been doing is helping clients with a wide range of tasks. Some want more traditional content marketing with content calendars on a consistent basis while others want help with a project like a new website and they need a landing page. We run the full gamut of helping our clients rank organically.<\/p>\n<p>M:\u00a0That\u2019s awesome. So today we\u2019re going to start talking today about the\u00a0<a href=\"https:\/\/www.searchenginejournal.com\/full-stack-digital-writer\/297285\/#close\" target=\"_blank\" rel=\"noopener\">full stack content writer<\/a>.<\/p>\n<p>In an age where everyone talks about specialization, you are an advocate for the idea of a full stack content writer. What made you think to go against the grain? What sparked this nonconformist view?!<\/p>\n<p>K:\u00a0So this came about by necessity. For me, Soapboxly was born out of trying to decide what I am and what I want to be. I think with digital marketing (or any industry for that matter) we have a tendency to live in echo chambers. We\u2019re all sort of repeating the same one or two viewpoints and there\u2019s a lot of confirmation bias. I felt that I needed to force myself out of that when I wanted to articulate what I want my company to be. So I was talking to my husband about this, he\u2019s a software engineer, and he said, &#8220;Oh, in my industry that\u2019s what we call full stack. They\u2019re developers who can work on the front end, the back end and just do it all.\u201d And I loved that idea and I wanted to be that, that my company will be that.<\/p>\n<p>M:\u00a0And how does it feel to be out of the echo chamber?<\/p>\n<p>K:\u00a0I can\u2019t say I\u2019m fully out and that\u2019s for any industry that has pillars that we look to for advice and latch on to and if we\u2019re not careful we might believe it and adopt it for ourselves without checking. It\u2019s not always bad stuff but you sometimes need to sit back and ask, &#8220;What do I think of this?\u201d instead of what Twitter thinks.<\/p>\n<p>M:\u00a0I should have asked this question first. Why is it worth it for a company to have a full stack content writer?<\/p>\n<p>K:\u00a0It came from me doing every type of content project you can imagine. Everything like <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/sem-ppc\/landing-page-tips\/\">PPC landing pages<\/a>, whitepapers, organics landing pages, blogs, etc. Out of doing all those types of things I saw how much value there was to see the full picture. So by doing CRO, I see how conversions are everything and if you don\u2019t have conversions then you don\u2019t have business. And when doing SEO, I believe rankings are everything because if you don\u2019t rank then you don\u2019t get visibility. So from my experiences, I was able to see how critical every step of the process was.<\/p>\n<p>Doing so allowed me to see the big picture &#8211; how each piece I produced served as a necessary cog in the wheel of getting our clients more business from search. My work and the content I produced was better once I zoomed out and had that mentality, so it\u2019s something I started instilling in my content teams.<\/p>\n<p>What I was seeing was a lot of SEOs so focused on getting their pages to rank that they would forget to add a CTA &#8211; they would just lose that traffic. On the other side of things, I would see content specialists writing pieces that were generally interesting and engaging, but weren\u2019t built on a solid SEO framework so their traffic would fizzle after a few days. Both are wasteful, and I think we need to be better stewards of our clients&#8217; budgets by focusing on the whole picture.<\/p>\n<p>So it\u2019s not only about caring about the full picture, it\u2019s also about being adaptable. Certain goals require different types of writing, and it\u2019s ideal if you\u2019re able to have a single writer or group of writers you can rely on to be able to handle a variety of needs.<\/p>\n<p>M:\u00a0To what extent do you believe the full stack content writer is possible? I ask because some people are hard set that there are different kinds of writers for different types of content and cannot fathom the idea that one writer can write all sorts of content?<\/p>\n<p>K:\u00a0It\u2019s definitely not common but that\u2019s what makes it so valuable. I\u2019m not saying that you should be a Jack-of-all-trades master of none but I think it\u2019s possible to be good or at least have an understanding of multiple disciplines within digital content writing.<\/p>\n<p>I\u2019m a big advocate of cross-departmental, cross-skills training. At my last job when I was at an agency I started doing this out of necessity. I was sick of the tech support team making changes that tanked our organic traffic or hearing the sales team tell clients we could get them ranking for their chosen keywords in three months. Everyone should be cognizant of the other pieces of the puzzle and the client gets a better product from it.<\/p>\n<p>That\u2019s not to say you have to be an expert or a specialist in everything. I don\u2019t think that\u2019s entirely possible but it\u2019s more so about at least informing yourself of other specialties enough to not harm another team\u2019s goals. So if you have a conversion copywriter team and a team that focuses on content that ranks, that\u2019s fine! But I think they should definitely train each other so they make each other\u2019s jobs easier and maybe even contribute to each other\u2019s goals.<\/p>\n<p>I would say too that writers who are freelancing or looking for jobs could use this to their advantage. If a business knows they can hire just you instead of having to hire a different writer for all their different channels (especially a concern for smaller organizations with smaller budgets), that\u2019s going to be key.<\/p>\n<p>M:\u00a0I totally agree. From an efficiency point of view, it makes it easier for the SEO manager who\u2019s reviewing our article if the content person already half-optimized it. It makes it more streamlined, creates more cohesiveness, and allows for less time wasted overall. From a topic and content type perspective, do you see any limitations on how versatile a writer can reasonably be or is the sky the limit? I know it all depends on the person, but in general.<\/p>\n<p>K:\u00a0I do believe that people are capable of doing almost anything if they set their minds to it, but that doesn\u2019t necessarily mean they\u2019ll enjoy everything equally. I would say that writers should only extend as far as they a) need to, and b) enjoy.<\/p>\n<p>So you might need to become versatile out of necessity. If you\u2019re maybe the only person doing content and SEO for a smaller company, you\u2019ll benefit from expanding your knowledge and skill sets when it comes to different types of writing and digital goals.<\/p>\n<p>But when it comes to enjoyment, definitely listen to yourself. If you find yourself dreading the\u00a0thought of <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/keyword-research\/\">keyword research<\/a>, I would look for a job where you don\u2019t necessarily have to do that all the time because there\u2019s a separate team for that. It\u2019s still good to be aware of that and know why it\u2019s important, but you shouldn\u2019t ever feel obligated to.<\/p>\n<p>M:\u00a0Right and there\u2019s no shame in that. Like for me, technical SEO, I know it but I don\u2019t particularly like it and I tend to stay away from it when I can. There are better people who know it and that\u2019s fine with me.<\/p>\n<p>K:\u00a0Right, like on our website I didn\u2019t want to minimize the images so my husband was happy to step in and help.<\/p>\n<p>M:\u00a0I personally find that writing is like acting. I hate to go nerd on you, but Leonard Nimoy, when playing Spock, would come home and act in a more stoic than normal manner because it was so hard to go in and out of character which must have made for a really great and healthy family life. That aside, I find that there are times when I have more &#8220;SEO-oriented streaks\u201d and times where my writing, while balanced, leans towards the creative. How do you keep your zen, how do you keep that balance?<\/p>\n<p>K:\u00a0That\u2019s a great question. I totally see what you\u2019re saying. You sound like you might be similar to me. I\u2019m very split between and right and left brain so it\u2019s easy when you\u2019re like that to get into analytical grooves and then creative grooves but not always at the same time.<\/p>\n<p>I\u2019ve found it helpful to compartmentalize. Usually, I\u2019ll first put on my analytical hat and research the topic (keyword research, look at the SERP,\u00a0<a href=\"https:\/\/www.similarweb.com\/corp\/web\/competitive-analysis\/\" target=\"_blank\" rel=\"noopener\">analyze competitors<\/a>, etc.), kind of putting together the &#8220;bones\u201d of a page as I go. Once I have that framework down, I\u2019ll put on my &#8220;wordsmithing\u201d hat. This step can also involve a bit of research, but it\u2019s more looking for inspiration. What are people engaging with? What interesting formats are people using? How could I put a unique spin on this?<\/p>\n<p>When it comes to doing these two things I first try to put on my analytical hat to see what\u2019s needed to &#8220;move the needle\u201d and that this shows up in search engines. And then I try putting on my creative hat and think about what would be interesting to me. To me, it\u2019s like building a canvas and then putting paint on it.<\/p>\n<p>It is always going to be hard but I think it helps when I take them as separate tasks.<\/p>\n<p>M:\u00a0Again, just speaking from my own experience as someone who got into the whole SEO thing due to my writing skills, there are things I\u2019m naturally better at and things I need to specifically work on\u2026 How can a full stack writer compensate for those things\/areas where they may not be as proficient as they would like?<\/p>\n<p>K:\u00a0I think that boils down to two things: First is to think like a reader instead of like a marketer. If you put yourself in your potential customer\u2019s shoes it becomes a lot easier. You can think about it more like a human. What would I like? What would be helpful? Obviously, you have to think with a technical bent as Google\u2019s algorithm isn\u2019t technically human.<\/p>\n<p>The second is to lean on people who are better than you and asking them for advice because that is how you get better. If you want to learn something and compensate for your lack skill in a certain way there\u2019s really nothing wrong in approaching someone who is a pro in that area and asking them for help.<\/p>\n<p>M:\u00a0I would bet that most full stack writers are in many ways self-taught. I would speculate that there may be one or two foundational areas the content generalist may have formal training in and the rest of it is either self-taught or picked up along the way.<\/p>\n<p>To me, the full stack writer has certain meta-qualities that makes them able to handle so many areas. At the same time, they may not have formal training in certain areas. For example, I do a lot with graphics and I have no formal training in doing anything with images. If you would have told me 10 years ago that I would be working on creating the graphic feel of content I would have looked at you like you\u2019re nuts. Because of that, it took me some time to feel confident enough to have an opinion on graphics when in truth I should have been assured of my abilities from the get-go.<\/p>\n<p>Obviously, we could say things like &#8220;believe in yourself,\u201d but what are some concrete actions content generalists can take when working on an area that they may not consider themselves proficient in?<\/p>\n<p>K:\u00a0If you find the answer please tell me! I struggle with this myself, and I think a lot of digital marketers are in the same boat. Because this industry is still fairly new, constantly changing, and isn\u2019t taught in many formal settings, I think a lot of us struggle with imposter syndrome and get discouraged with certain tasks because we think we\u2019re not good enough.<\/p>\n<p>I\u2019m saying this to everyone listening as much as I\u2019m saying it to myself, but you are capable, and when you feel like you\u2019re lacking in an area to be transparent about it.<\/p>\n<p>Insecurity like that will persist if there\u2019s nothing to squash it, and the only way to squash it is to look at the results. The only way to get that insecurity out of your head once and for all is to prove to yourself whether you\u2019re good at it or bad at it. Just do it and look at the results. If it\u2019s a positive result then great! You can have confidence in knowing you are good at this.<\/p>\n<p>For example, if you think you\u2019re not good enough at copywriting, look at the conversion rate of the landing page you wrote. If it didn\u2019t get the results you or your client was hoping for, ask a copywriter who\u2019s better than you if they\u2019ll check out your page and give you tips. It\u2019s the only way to get better and become more confident in any area.<\/p>\n<p>M:\u00a0Right, and the truth is everyone has this issue because the industry is so diverse. You can be doing SEO, PPC, content marketing, etc. and all of them intertwine in some way. In a way, everyone is faking it and not in a bad way. There\u2019s a lot of self-taught out there and in any industry you\u2019re going to have to teach yourself.<\/p>\n<p>K:\u00a0Yeah, you do have to teach yourself. There\u2019s no rulebook or library of digital marketing books to look through. There are no universal truths. There are best practices though. That aside, it\u2019s really important to do it yourself and see.<\/p>\n<p>M:\u00a0Right, you\u2019re always your own worst critic. There\u2019s this term called missing tile syndrome. You redo the kitchen, put in all the tiles, and in the back corner there\u2019s just one tile off and you\u2019re the only one who notices. When you write about something unfamiliar you might think you don\u2019t know what you\u2019re doing, but more often than not you do know what you\u2019re saying, it does come off well, it\u2019s just that you\u2019re the only one who realizes it\u2019s not exactly where you want it to be.<\/p>\n<p>K:\u00a0Yeah, I know. I\u2019ve been working remotely for almost a year and I\u2019m still getting used to it. What helps is leaning on your coworkers because you really need that person to unstick you. You need that external opinion to get you out of that headspace or it\u2019ll just spiral into you thinking, &#8220;It\u2019s not right!\u201d and you need somewhere to just say, &#8220;You\u2019re fine. Calm down.\u201d<\/p>\n<p>M:\u00a0What are other challenges that you see as being unique to the full stack writer and what advice would you give them?<\/p>\n<p>K:\u00a0At least for me, my risk is caring less about the finer points of a certain writing specialty in favor of tackling the spirit of the issue. Like, I\u2019m neglecting the letter of the law for the spirit of the law. For me, that might mean I won\u2019t always remember my Oxford comma. Sometimes it\u2019s good not to sweat the details, but I know I\u2019ve annoyed a few &#8220;specialists\u201d in my day.<\/p>\n<p>When it comes to judging a writer\u2019s quality I use my own baseline of liking the sound of their content because that is the hardest thing to teach. When I hire writers, I start there &#8211; does their content sound good. But beyond that, some of the best writers I\u2019ve ever worked with were those that had the ability to see beyond what they were doing and understand why they were doing it. People that get the business side of what they\u2019re doing and understand what it helps accomplish are some of the best full-stack writers.<\/p>\n<p>Optimize It or Disavow It!<\/p>\n<p>M:\u00a0If you could only be one kind of writer which would you consider being more vital, a writer with sound SEO practice or a creative soul?<\/p>\n<p>K:\u00a0Such a good question! It\u2019s tough, but I believe if I had to choose it would be creative because SEO best practices can be taught while creativity is more something you possess or don\u2019t.<\/p>\n<p>M:\u00a0Kameron, thank you so much for coming on. I really appreciate it.<\/p>\n<p>K:\u00a0Thanks for having me!<\/p>\n<h3>SEO News: [50:26 &#8211; 55:08]<\/h3>\n<p>Google Marketing Live Announcements:\u00a0<a href=\"https:\/\/searchengineland.com\/google-announces-new-discovery-ad-formats-for-mobile-search-and-native-placements-google-marketing-live-316926\" target=\"_blank\" rel=\"noopener\">Google Marketing Live<\/a>\u00a0brought us a number of new changes (which we discussed a bit earlier). These announcements include:<\/p>\n<ul>\n<li>Discover Feed ads<\/li>\n<li>Gallery Ads &#8211; A large carousel of images reflecting products<\/li>\n<li>Showcase Shopping Ads (which are a cluster of images that you can expand) will hit YouTube and the Discover feed<\/li>\n<li>Lastly, Google will let you purchase directly from the SERP, image search, and YouTube<\/li>\n<\/ul>\n<p>Google Trip Center Coming to Desktop:\u00a0Google is bringing its\u00a0<a href=\"https:\/\/blog.google\/products\/travel\/planning-trip-google-can-help\/\" target=\"_blank\" rel=\"noopener\">trip center on mobile to desktop<\/a>. By heading over to google.com\/travel users can now plan out their flights and hotels on desktop. Google is also adding new features such as showing you hotels you already viewed, offering you new attraction suggestions once you\u2019re on your trip, etc.<\/p>\n<p>Quality Rater Guidelines Updated:\u00a0Google has again updated its\u00a0<a href=\"http:\/\/www.thesempost.com\/google-updates-quality-rater-guidelines\/\" target=\"_blank\" rel=\"noopener\">Quality Rater Guidelines<\/a>. This is the first change since the summer of 2018. Most notably, Google has changed a lot of its language around E-A-T to &#8220;page quality.\u201d<\/p>\n<p>No Plans for Specific Image Search Referrer URL:\u00a0<a href=\"https:\/\/searchengineland.com\/google-says-image-search-referrals-will-not-get-new-source-url-but-forgets-to-tell-us-317135\" target=\"_blank\" rel=\"noopener\">Google no longer plans on offering a specific image search referrer URL<\/a>. The idea was to make it easier to separate out traffic that came from image search from other Google referral traffic.<\/p>\n<h3>Fun SEO Send Off Question [55:08 &#8211; 56:39]<\/h3>\n<p>How does Google handle rejection?<br \/>\nMordy answered by saying that while most folks dive into a long and hardy binge into all sorts of foods and chemically altering beverages, Google just deindexes its rejector never to have to render them on the SERP again and rehash all of those painful memories. Sapir believes Google will act up like one of those creepy guys that just can\u2019t get a &#8220;no\u201d for an answer.<\/p>\n<p>Thank you for joining us! Tune in next Tuesday for a new episode of The In Search SEO Podcast.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Don&#8217;t forget, you can keep up with the In Search SEO Podcast by subscribing on iTunes\u00a0or by following the podcast on\u00a0SoundCloud! Summary of Episode 27: The in Search SEO Podcast We have an amazing show for you! Content all-star\u00a0Kameron Jenkins comes on to talk about the ever-versatile full-stack content writer. The advantages of having a [&hellip;]<\/p>\n","protected":false},"author":499,"featured_media":149433,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[8475,2803],"tags":[],"class_list":["post-148515","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-search-podcast","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>In Search Podcast: Full Stack Writer for SEO Content | Similarweb<\/title>\n<meta name=\"description\" content=\"Kameron Jenkins joins the podcast to discuss the pros of using a content generalist for your SEO &amp; content marketing campaigns. 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