The problem is the barrier to entry is high. In other words, to do semantic SEO you must have a basic understanding of how semantic search works.<\/p>\n
Unfortunately, as things stand at the moment, if you do a Google search for simple easy-to-understand resources for the layman you\u2019ll find yourself scratching your head.<\/p>\n
To deal with that, I\u2019ve attempted to create some semantic SEO resources that anyone can understand.<\/p>\n
This blog post and all the others in this series represent my own quest to understand\u00a0semantic SEO<\/a>. I have to acknowledge that this post comes mostly from information gleaned from Krisztian Balog\u2019s ebook\u00a0Entity Oriented Search<\/a>.<\/p>\n In this post I\u2019ll be dealing with the question:<\/p>\n At a 30,000 ft level, Google\u2019s Knowledge Graph is a Knowledge Base of entities that are structured into a graph called a Knowledge Graph.<\/p>\n In case you have no idea what that statement means, have no fear, I\u2019ll attempt to pick it apart and explain each segment one by one. I\u2019ll then attempt to piece it all back together into a coherent sentence that\u2019ll be understandable to the layman.<\/p>\n I certainly consider myself a layman and that means I hope to use language that\u2019s simple to understand.<\/p>\n It’s interesting to note that Google’s Knowledge Graph directly interacts with the SERPs. The most obvious place to see this is\u00a0Google’s Knowledge Panels<\/a>. Knowledge Panels are a way for the end user to interact with the entity information in the Knowledge Graph.<\/p>\n To get started in understanding Google’s Knowledge Graphs, we first need to understand why search engines are evolving toward semantic search.What Is Google\u2019s Knowledge Graph?<\/h2>\n
![\"Knowledge](\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/rank-ranger\/blog_7\/sibelius-serp.jpg\"){kind=icon}
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