{"id":149933,"date":"2023-07-07T19:05:42","date_gmt":"2023-07-07T19:05:42","guid":{"rendered":"https:\/\/www.similarweb.com\/blog\/?p=149933"},"modified":"2024-05-08T13:13:40","modified_gmt":"2024-05-08T13:13:40","slug":"prime-twenty-three","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/insights\/ecommerce-news\/prime-twenty-three\/","title":{"rendered":"Hot Sellers in Amazon Prime Pre-Sale Phase: Crocs Rule"},"content":{"rendered":"<h2>Crocs, PlayStation 5, and the Super Mario Bros. Movie among the top sellers<\/h2>\n<p>If you\u2019re wearing Crocs while playing a Playstation 5 game and planning to watch the Super Marios Bros. Movie, you might be an ideal Amazon Prime Day shopper \u2013 as those are the top-selling products on Amazon in the days leading up to its annual Prime Day festival of deals.<\/p>\n<p>Prime Day will take place over two days, July 11 and July 12, but pre-event sales are already rolling out. We looked at <a href=\"https:\/\/www.similarweb.com\/corp\/shopper\/\" target=\"_blank\" rel=\"noopener\">Similarweb Shopper Intelligence<\/a> data on Amazon Prime&#8217;s top products for the week of June 26 to July 2 to get an early look at top-selling products.<\/p>\n<h2>Key takeaways<\/h2>\n<ul>\n<li>Crocs Unisex-Adult Classic Clogs were the top-selling product on six of seven days in this analysis, according to Similarweb estimates. Amazon labels the clogs its #1 Best Seller in Clothing, Shoes &amp; Jewelry. The two other products that appeared most frequently in the top 10 across all product categories were the PlayStation 5 Console and the Super Mario Bros. Movie.<\/li>\n<li>Amazon uses Prime Day as an occasion to promote its own electronics, and the Kindle Paperwhite e-reader (16 GB, 6.8\u201d screen) was the most popular product every day of the week.<\/li>\n<li>In the general Electronics category, the Amazon\u2019s Choice model for Apple AirPods was the most popular product every day of the week.<\/li>\n<li>In Appliances, the EUHOMY Countertop Ice Maker, also an Amazon\u2019s Choice, was the top product every day of the week.<\/li>\n<\/ul>\n<p>This is just a small sample of the product and category data available through Similarweb Shopper Intelligence, and we\u2019ll be watching for further indications of what\u2019s selling in the days leading up to Prime Day. Meanwhile, here\u2019s more on our sampling of key categories.<\/p>\n<h2>Across all categories, John Wick and Apple AirPods were top sellers<\/h2>\n<p>Crocs were number one except for one day, when Finding Cinderella: A Novella (Hopeless) briefly claimed that spot. The PlayStation 5 Console and the Super Mario Bros. Movie were top sellers, as was John Wick, Chapter 4, a movie now on DVD and Prime Video, and Apple AirPods.<\/p>\n<p>The movie Titanic had a resurgence in popularity, likely less because of any sale than because of the lost submarine drama in the news recently.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-149929 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/07\/prime_twenty_three_1-1024x343.png\" alt=\"Top products during Amazon Prime presales\" width=\"1600\" height=\"536\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/07\/prime_twenty_three_1-1024x343.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/07\/prime_twenty_three_1-300x101.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/07\/prime_twenty_three_1-768x257.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/07\/prime_twenty_three_1-1536x515.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/07\/prime_twenty_three_1-512x172.png 512w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/07\/prime_twenty_three_1.png 1600w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<h2>Amazon\u2019s own gadgets: lots of wins for the home team<\/h2>\n<p>A long list of Amazon-made devices, including the Kindle Paperwhite, Fire streaming devices, Ring and Blink security devices, and the Insignia Smart TV were in the top 10 every day of the week in the category reserved for Amazon Appliances and Accessories.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-149930 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/07\/prime_twenty_three_2.png\" alt=\"Top products during Amazon Prime presales - Amazon devices\" width=\"1600\" height=\"536\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/07\/prime_twenty_three_2.png 1600w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/07\/prime_twenty_three_2-300x101.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/07\/prime_twenty_three_2-1024x343.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/07\/prime_twenty_three_2-768x257.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/07\/prime_twenty_three_2-1536x515.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/07\/prime_twenty_three_2-512x172.png 512w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<h2>Electronics: Apple dominates<\/h2>\n<p>More than half of the top-selling products, defined as those appearing in the top 10 on multiple days that we sampled, in the Electronics category, were Apple products, including different models of AirPods and AirTags, plus the 9th Generation iPad, and the Apple Watch Series 8. Also popular were multiple models of the KAMRUI Mini PC, a compact desktop Windows computer.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-149931 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/07\/prime_twenty_three_3.png\" alt=\"Top products during Amazon Prime presales - Electronics\" width=\"1600\" height=\"536\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/07\/prime_twenty_three_3.png 1600w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/07\/prime_twenty_three_3-300x101.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/07\/prime_twenty_three_3-1024x343.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/07\/prime_twenty_three_3-768x257.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/07\/prime_twenty_three_3-1536x515.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/07\/prime_twenty_three_3-512x172.png 512w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<h2>Appliances: Bring on the ice<\/h2>\n<p>The EUHOMY Countertop Ice Maker was the number one Appliances category product on all seven days in our sample, and seven other ice makers spent multiple days in the top 10. There must be something about the weather getting warm that makes consumers lust after ice and more ice. An Upstream Mini-Fridge also spent 6 days in the top 10.<\/p>\n<p>The non-chilling products that achieved that status were several brands of compact washing machines.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-149932 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/07\/prime_twenty_three_4.png\" alt=\"Top products during Amazon Prime presales - Appliances\" width=\"1600\" height=\"536\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/07\/prime_twenty_three_4.png 1600w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/07\/prime_twenty_three_4-300x101.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/07\/prime_twenty_three_4-1024x343.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/07\/prime_twenty_three_4-768x257.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/07\/prime_twenty_three_4-1536x515.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/07\/prime_twenty_three_4-512x172.png 512w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<h2>Hot deals and cool demand<\/h2>\n<p>Prime Day arrives in earnest on Tuesday, and we\u2019ll be watching to see how the trends over those two days match up with what we saw in this preview of the hot products.<\/p>\n<p><em>The Similarweb Insights &amp; Communications team is available to pull additional or updated data on request for the news media (journalists are invited to write to <a href=\"mailto:press@similarweb.com\" target=\"_blank\" rel=\"noopener\">press@similarweb.com<\/a>). When citing our data, please reference Similarweb as the source and link back to the most relevant blog post or <a href=\"https:\/\/www.similarweb.com\/blog\/insights\/\">similarweb.com\/blog\/insights\/<\/a>.<\/em><\/p>\n<p><strong>Contact: <\/strong>For more information, please write to <a href=\"mailto:press@similarweb.com\" target=\"_blank\" rel=\"noopener\">press@similarweb.com<\/a>.<\/p>\n<p><a href=\"https:\/\/support.similarweb.com\/hc\/en-us\/articles\/360001631538-Similarweb-Data-Methodology\"><strong>Methodology<\/strong><\/a><\/p>\n<p><strong>Disclaimer: All names, brands, trademarks, and registered trademarks are the property of their respective owners.<\/strong> The data, reports, and other materials provided or made available by Similarweb consist of or include estimated metrics and digital insights generated by Similarweb using its proprietary algorithms, based on information collected by Similarweb from multiple sources using its advanced data methodologies. Similarweb shall not be responsible for the accuracy of such data, reports, and materials and shall have no liability for any decision by any third party based in whole or in part on such data, reports, and materials.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Crocs, PlayStation 5, and the Super Mario Bros. Movie among the top sellers If you\u2019re wearing Crocs while playing a Playstation 5 game and planning to watch the Super Marios Bros. Movie, you might be an ideal Amazon Prime Day shopper \u2013 as those are the top-selling products on Amazon in the days leading up [&hellip;]<\/p>\n","protected":false},"author":441,"featured_media":149934,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[8272,7892],"tags":[],"class_list":["post-149933","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-news","category-insights"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hot Sellers in Amazon Prime Pre-Sale Phase: Crocs Rule | Similarweb<\/title>\n<meta name=\"description\" content=\"Crocs were the top-selling product on six of seven days in our analysis. Two other top products are the PlayStation 5 Console and the Super Mario Bros. 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