{"id":151246,"date":"2023-08-02T14:43:09","date_gmt":"2023-08-02T14:43:09","guid":{"rendered":"https:\/\/www.similarweb.com\/blog\/?p=151246"},"modified":"2024-05-08T14:16:58","modified_gmt":"2024-05-08T14:16:58","slug":"hackathon-similarask","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/insights\/ai-news\/hackathon-similarask\/","title":{"rendered":"What We Learned by Leveraging ChatGPT for Digital Innovation"},"content":{"rendered":"<p>No technology or business leader could fail to be astonished by the <a href=\"https:\/\/www.similarweb.com\/website\/chat.openai.com\/\">growth ChatGPT experienced<\/a> in the first few months after its release in November 2022. The ChatGPT website topped 1 billion visits <a href=\"https:\/\/www.similarweb.com\/blog\/insights\/ai-news\/chatgpt-1-billion\/\">by February<\/a> and was up to 1.8 billion as of May, surpassing well-known sites like Bing in global traffic.<\/p>\n<p>Not bad for a website OpenAI originally released as a technology demo, not necessarily anticipating that it was about to become one of the <a href=\"https:\/\/www.similarweb.com\/top-websites\/\">most-trafficked websites<\/a> in the world.<\/p>\n<p>As the leader of a team of technologists who model <a href=\"https:\/\/www.similarweb.com\/website\/\">digital traffic and engagement metrics<\/a>, I was impressed by the numbers \u2013 but also the potential for reinventing our own products and services with similar technologies. It didn\u2019t take much for me to encourage our engineers to begin experimenting \u2013 I don\u2019t think I could have held them back if I tried \u2013 and it wasn\u2019t long before they had a demo that wowed our company leaders.<\/p>\n<p>Yesterday, we <a href=\"https:\/\/www.similarweb.com\/blog\/updates\/announcements\/similarask-beta\/\">announced the beta of SimilarAsk<\/a>, which grew out of an R&amp;D hackathon where the engineers showed off the possibilities.<\/p>\n<p>Here\u2019s the original hackathon demo video (a more polished marketing department-approved version of what we\u2019re actually announcing is <a href=\"https:\/\/www.youtube.com\/watch?v=XFDDHLpG5lE\" target=\"_blank\" rel=\"noopener\">here<\/a>).<\/p>\n<p><iframe title=\"SimilarAsk Short Demo\" src=\"https:\/\/player.vimeo.com\/video\/827252536?h=1766c1226e&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\"><\/iframe><\/p>\n<h2>The hackathon proof of concept<\/h2>\n<p>The hackathon demo showed how we can deliver more value to our customers by speeding time to insight, providing access to what are effectively new platform features, and using AI analytics to put query results in context. Powered by OpenAI APIs, the hackathon demo chatbot took user prompts and transformed them into the functions and database queries our platform understands. The productized version we\u2019re launching now can work with multiple AI models, not just OpenAI\u2019s.<\/p>\n<p>The advantage of the chatbot is that it delivers answers that, in some cases, otherwise would have required visiting multiple screens, mashing up the results in a spreadsheet, and asking an analyst or consultant to help with the interpretation of the results.<\/p>\n<div id=\"attachment_151247\" style=\"width: 1241px\" class=\"wp-caption alignnone\"><img decoding=\"async\" aria-describedby=\"caption-attachment-151247\" class=\"size-full wp-image-151247\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/08\/similarask-example.png\" alt=\"SimilarAsk BETA 1\" width=\"1231\" height=\"713\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/08\/similarask-example.png 1231w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/08\/similarask-example-300x174.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/08\/similarask-example-1024x593.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/08\/similarask-example-768x445.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/08\/similarask-example-512x297.png 512w\" sizes=\"(max-width: 1231px) 100vw, 1231px\" \/><p id=\"caption-attachment-151247\" class=\"wp-caption-text\">An example of using SimilarAsk BETA 1<\/p><\/div>\n<p>While SimilarAsk is still a \u201cconcept car,\u201d not a fully baked product, customers who have taken it for a drive are as excited as we are. Particularly for new users of our platform, this can make the difference between getting an answer instantly and not being able to find it at all.<\/p>\n<p>The opportunity we see is not dissimilar to the reason many search technology experts believe generative AI technologies like ChatGPT and Google Bard could completely rewrite the rules of their industry.<\/p>\n<p>A big part of what captured the public\u2019s imagination was the experience of being able to chat with an AI bot and get back concise answers distilled from web content \u2013 as opposed to the usual search experience of clicking through multiple websites and articles to find the one that best answers your intended question. People came away with the impression that the bot \u201cunderstood\u201d what they wanted in a way that a traditional search engine does not.<\/p>\n<p>If you\u2019ve been paying attention to the debate over the value of generative AI, you know that these chatbots do not necessarily \u201cunderstand\u201d anything. They play an elaborate probabilistic guessing game of determining what word ought to come next in the answer they\u2019re spitting out, stringing together one word at a time to come up with answers that, most of the time, make sense.<\/p>\n<p>Those answers come from huge volumes of web content they\u2019ve digested. If you ask how to solve a particular programming problem, what you get back is a synthesis of answers to many similar questions drawn from developer blogs and Stack Overflow forums.<\/p>\n<h2>The value of focus for an AI assistant<\/h2>\n<p>Unlike mass-market AI chatbots like ChatGPT which are sometimes known to \u201cmake things up\u201d when they don\u2019t have sufficient information, SimilarAsk has the advantage of pulling data from a known universe of existing dashboards and databases.<\/p>\n<p>A chatbot is a great addition to our current user interface, but not necessarily a replacement for it. Similarweb power users will likely continue to use our platform\u2019s menu-driven user interface for queries they run on a regular basis. Where a chatbot would provide the most value to them is when they want to ask a novel question that our product designers may not have anticipated. In other words, the chatbot can write a database query and obtain results that wouldn\u2019t be accessible from any screen previously discoverable within the platform. We think it should be possible to create a custom visualization of those results, too. That\u2019s what we mean by speeding \u201ctime to feature\u201d \u2013 rather than asking our developers to create a product feature for them, they can have the chatbot program it for them in an instant. Effectively, our platform would gain the ability to add new features on the fly.<\/p>\n<p>So far, I\u2019ve covered \u201ctime to insight\u201d and \u201ctime to feature\u201d as advantages of this approach. The third, which is perhaps even more novel, is using AI analytics to help explain the data. In other words, instead of asking \u201cHow much did this website\u2019s traffic grow?\u201d we could ask, \u201cHow much did this website\u2019s traffic grow <em>and why<\/em>?\u201d Or we could ask, \u201cWhat were the biggest US news events of January 2021?\u201d and have the bot not only derive that ranking from the web data but put it in context.<\/p>\n<p>Here, we start reaching beyond training the chatbot on the data in our own platform to letting it incorporate knowledge drawn from throughout the web, whether in the realm of digital marketing or news analysis and politics. Taking full advantage of the technology will require careful design and consideration of the risks to ensure the information we provide is useful and factual. The reason to tackle it anyway is that it opens up the possibility of providing small businesses with a depth of analysis previously only available to big companies with the budget to hire teams of analysts or consultants.<\/p>\n<h2>An opportunity too big to ignore<\/h2>\n<p>Getting the details right will be hard, but my message to any business or technology leader is that the opportunity is too big to ignore. Any sizeable enterprise ought to be able to find dozens of potential uses of generative AI, and the real challenge will be narrowing them down to those that are practical and provide the richest value to customers. Don\u2019t waste the chance to find out what\u2019s possible.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>No technology or business leader could fail to be astonished by the growth ChatGPT experienced in the first few months after its release in November 2022. The ChatGPT website topped 1 billion visits by February and was up to 1.8 billion as of May, surpassing well-known sites like Bing in global traffic. Not bad for [&hellip;]<\/p>\n","protected":false},"author":505,"featured_media":151247,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[8270,7892],"tags":[],"class_list":["post-151246","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai-news","category-insights"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What We Learned by Leveraging ChatGPT for Digital Innovation | Similarweb<\/title>\n<meta name=\"description\" content=\"CTO Ron Asher shares the inside story of how a hackathon experiment with OpenAI&#039;s ChatGPT APIs developed into the SimilarAsk data exploration AI assistant\" \/>\n<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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