{"id":151354,"date":"2023-08-03T16:30:38","date_gmt":"2023-08-03T16:30:38","guid":{"rendered":"https:\/\/www.similarweb.com\/blog\/?p=151354"},"modified":"2024-05-08T14:24:44","modified_gmt":"2024-05-08T14:24:44","slug":"aussie-returns","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/insights\/ecommerce-news\/aussie-returns\/","title":{"rendered":"Aussie Consumers Increasingly Comfortable with Online Returns"},"content":{"rendered":"<p>As the rising cost of living starts to bite, and Australians turn to eCommerce in record numbers, local shoppers are also starting to return items more than ever before.<\/p>\n<h2>Key points:<\/h2>\n<ul>\n<li>Since the start of 2020, visits to the refund and return pages of <a href=\"https:\/\/www.similarweb.com\/top-websites\/australia\/e-commerce-and-shopping\/\">Australian e-commerce brands<\/a> have more than doubled.<\/li>\n<li>Searches for the returns pages of Australia\u2019s top e-commerce brands far outpace searches to refund pages.<\/li>\n<li>Leading retailers promote their returns policies with Paid Search advertising to stand out from the competition.<\/li>\n<li>Over the last few years, people have shopped online more than ever before. This started when pandemic lockdowns removed the option of shopping in stores, but continued when people discovered the simplicity and convenience of buying items online.<\/li>\n<\/ul>\n<p>With increased activity comes increased comfort with completing the entire shopping journey online \u2013 and an increasingly important part of that journey is the returns and refunds process.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-151353 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/08\/aussie_returns_1.png\" alt=\"chart: increase in ecommerce returns\" width=\"940\" height=\"486\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/08\/aussie_returns_1.png 940w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/08\/aussie_returns_1-300x155.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/08\/aussie_returns_1-768x397.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/08\/aussie_returns_1-512x265.png 512w\" sizes=\"(max-width: 940px) 100vw, 940px\" \/><\/p>\n<p>Between January 2020 and January 2021, there was a 15% jump in visits to the return and refund pages of local e-commerce sites. This was followed by a staggering 97% surge in traffic to these pages over the following year.<\/p>\n<p>Combined with the two percent increase to January this year, there has been a 131% increase in visits to the refund and return pages of Australian e-commerce brands over the past three years.<\/p>\n<p>Rather than seek a refund, the majority of Australian consumers who find themselves with items that don\u2019t fit, aren\u2019t as described, or otherwise don\u2019t live up to their expectations prefer to return the item for a replacement.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full\" src=\"https:\/\/lh3.googleusercontent.com\/XQpWgYnFQBTHPAKIWZTN-Lny7iY2dw4swU5lr8tF7OVZn-EsB74MQ9BB2OuJjHMOeLyY8lGYz6kZS770vE4HEa5nsBCdS2GtJjitw7-vLkqYwViJJy21gE7lmw9u2jIf2T9rs75ByV1YfMOpmXMxB9E\" alt=\"chart: refund and return keywords\" \/><\/p>\n<p>Between April last year and March this year, there were 290,000 searches for refund policies, which pales in comparison to the more than 1.3 million searches for returns.<\/p>\n<p>Further, some of Australia\u2019s most popular retailers \u2013 ASOS, The Iconic, Cotton On, and David Jones \u2013 invest in promoting their returns policies and pages as a way to differentiate themselves from the competition.<\/p>\n<p><em>The Similarweb Insights &amp; Communications team is available to pull additional or updated data on request for the news media (journalists are invited to write to <a href=\"mailto:press@similarweb.com\" target=\"_blank\" rel=\"noopener\">press@similarweb.com<\/a>). When citing our data, please reference Similarweb as the source and link back to the most relevant blog post or <a href=\"https:\/\/www.similarweb.com\/blog\/insights\/\">similarweb.com\/blog\/insights\/<\/a>.<\/em><\/p>\n<p><strong>Contact: <\/strong>For more information, please write to <a href=\"mailto:press@similarweb.com\" target=\"_blank\" rel=\"noopener\">press@similarweb.com<\/a>.<\/p>\n<p><a href=\"https:\/\/support.similarweb.com\/hc\/en-us\/articles\/360001631538-Similarweb-Data-Methodology\"><strong>Methodology<\/strong><\/a><\/p>\n<p><strong>Disclaimer: All names, brands, trademarks, and registered trademarks are the property of their respective owners.<\/strong> The data, reports, and other materials provided or made available by Similarweb consist of or include estimated metrics and digital insights generated by Similarweb using its proprietary algorithms, based on information collected by Similarweb from multiple sources using its advanced data methodologies. Similarweb shall not be responsible for the accuracy of such data, reports, and materials and shall have no liability for any decision by any third party based in whole or in part on such data, reports, and materials.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As the rising cost of living starts to bite, and Australians turn to eCommerce in record numbers, local shoppers are also starting to return items more than ever before. Key points: Since the start of 2020, visits to the refund and return pages of Australian e-commerce brands have more than doubled. Searches for the returns [&hellip;]<\/p>\n","protected":false},"author":214,"featured_media":151356,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[8272,7892],"tags":[],"class_list":["post-151354","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-news","category-insights"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Aussie Consumers Increasingly Comfortable with Online Returns | Similarweb<\/title>\n<meta name=\"description\" content=\"As the rising cost of living starts to bite, and Australians turn to eCommerce in record numbers, local shoppers are also starting to return items more.\" \/>\n<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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