{"id":151694,"date":"2023-08-09T20:15:12","date_gmt":"2023-08-09T20:15:12","guid":{"rendered":"https:\/\/www.similarweb.com\/blog\/?p=151694"},"modified":"2025-01-23T11:50:51","modified_gmt":"2025-01-23T11:50:51","slug":"perplexity","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/insights\/ai-news\/perplexity\/","title":{"rendered":"Perplexity.AI Gained Traffic as ChatGPT Dipped in June and July"},"content":{"rendered":"<h2>As OpenAI\u2019s ChatGPT saw traffic drop in June and July, Perplexity.ai was up 9.6% and 11.2% each month. Google\u2019s Bard stalled in June but was up 34.5% in July.<\/h2>\n<p>After months of looking unstoppable, the steady rise of <a href=\"https:\/\/www.similarweb.com\/website\/chat.openai.com\/\">traffic to the ChatGPT website<\/a> turned into falling traffic in June and July. In June, another fast-growing AI chat product, Character.AI, dipped along with ChatGPT, while <a href=\"https:\/\/www.similarweb.com\/website\/bard.google.com\/\">traffic to Google\u2019s Bard<\/a> also dropped slightly. However, Perplexity.AI\u2019s AI chat-powered search website continued a pattern of steady gains.<\/p>\n<p>Perplexity.AI is actually powered by the same technology as ChatGPT, leveraging <a href=\"https:\/\/www.microsoft.com\/en-us\/startups\/blog\/perplexity-ai-powers-its-answer-engine-with-azure-openai-service\/\" target=\"_blank\" rel=\"noopener\">OpenAI application programming interfaces via the Microsoft Azure cloud service<\/a>. It competes with OpenAI\u2019s ChatGPT and Microsoft Bing Chat, which also implements OpenAI\u2019s GPT algorithms, offering its own take on a search user experience delivered on top of that foundation. Perplexity.AI has worked on mitigating some of the problems with generative AI, for example by providing footnotes that link back to verifiable sources of the data it is presenting and a system for filtering out \u201challucination\u201d effects where AI engines have been known to bluff their way through answers with made up facts.<\/p>\n<p>Perplexity.AI\u2019s approach appears to be winning fans, defying the <a href=\"https:\/\/www.similarweb.com\/blog\/insights\/ai-news\/chatgpt-schools-out\/\" target=\"_blank\" rel=\"noopener\">\u201cschool\u2019s out\u201d explanation of why AI chat\u2019s popularity might fall<\/a> with the start of summer. Perhaps it\u2019s insulated from that trend by appealing to professional researchers willing to pay for its Pro version.<\/p>\n<h2>Key takeaways<\/h2>\n<ul>\n<li><a href=\"https:\/\/www.similarweb.com\/website\/perplexity.ai\/\">Traffic to Perplexity.AI<\/a> was up 9.6% in June, when ChatGPT (chat.openai.com) was down 9.7%, according to Similarweb estimates. In July, Perplexity.AI was up another 11.2% and ChatGPT was down 9.6%.<\/li>\n<li>Google\u2019s Bard (bard.google.com) fell slightly in June, down 1.4%, but came roaring back in July with a 34.5% month-over-month increase.<\/li>\n<li>Character.ai, which takes a <a href=\"https:\/\/www.similarweb.com\/blog\/insights\/ai-news\/character-ai-engagement\/\">playful approach<\/a>, saw traffic drop 32.4% in June but bounced back in July with an 8.3% increase.<\/li>\n<li>Perplexity.AI and Character.AI have both seen a traffic boom following the interest generated by the launch of ChatGPT in November 2022. From January to July <a href=\"https:\/\/www.similarweb.com\/website\/character.ai\/\">traffic to Character.AI<\/a> increased by more than 200%, and traffic to Perplexity.AI increased by more than 300%.<\/li>\n<\/ul>\n<h2>Up when ChatGPT was down<\/h2>\n<p><img decoding=\"async\" class=\"alignnone wp-image-151689 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/08\/perplexity_1.png\" alt=\"chart: AI Chat month over month traffic change\" width=\"1600\" height=\"742\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/08\/perplexity_1.png 1600w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/08\/perplexity_1-300x139.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/08\/perplexity_1-1024x475.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/08\/perplexity_1-768x356.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/08\/perplexity_1-1536x712.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/08\/perplexity_1-512x237.png 512w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p>For most of 2023, Perplexity.AI was seeing its traffic grow more or less in sync with the growth of ChatGPT, but over the past few months, it\u2019s been growing faster.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-151690 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/08\/perplexity_2.png\" alt=\"chart: Perplexity.AI and ChatGPT month over month traffic change\" width=\"1200\" height=\"742\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/08\/perplexity_2.png 1200w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/08\/perplexity_2-300x186.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/08\/perplexity_2-1024x633.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/08\/perplexity_2-768x475.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/08\/perplexity_2-512x317.png 512w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<h2>Though fast-growing, Perplexity.AI is a relatively small player in AI chat<\/h2>\n<p>Meanwhile, ChatGPT is still by far the largest stand-alone AI chat project.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-151691 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/08\/perplexity_3.png\" alt=\"chart: ranking of AI chat websites\" width=\"1600\" height=\"742\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/08\/perplexity_3.png 1600w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/08\/perplexity_3-300x139.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/08\/perplexity_3-1024x475.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/08\/perplexity_3-768x356.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/08\/perplexity_3-1536x712.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/08\/perplexity_3-512x237.png 512w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<h2>Bing is on the upswing<\/h2>\n<p>Incorporating AI chat into Bing may also be part of the story of the growth of Microsoft\u2019s search engine, although it\u2019s hard to separate out just how big that effect has been. <a href=\"https:\/\/www.similarweb.com\/website\/bing.com\/\">Traffic to Bing.com<\/a> was up a fraction of a percentage point in July and has had its ups and downs over the past few months. The year-over-year statistics are more impressive, up 12.8% in June and 5.6% in July on a much larger base than most of the websites we\u2019re talking about.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-151692 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/08\/perplexity_4.png\" alt=\"chart: traffic growth for Bing\" width=\"1200\" height=\"742\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/08\/perplexity_4.png 1200w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/08\/perplexity_4-300x186.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/08\/perplexity_4-1024x633.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/08\/perplexity_4-768x475.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/08\/perplexity_4-512x317.png 512w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>However, Bing continues to lag far behind Google and even a little behind ChatGPT, which attracted about 1.5 billion worldwide visitors to its website in July compared with 946.6 million for Bing. Google drew 72.7 billion visitors to the main <a href=\"https:\/\/www.similarweb.com\/website\/google.com\/\">google.com<\/a> domain (for purposes of this comparison, we\u2019ve filtered out subdomains like Gmail\u2019s <a href=\"https:\/\/www.similarweb.com\/website\/mail.google.com\/\">mail.google.com<\/a>).<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-151693 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/08\/perplexity_5.png\" alt=\"chart: bing and chatgpt on the scale of google\" width=\"1600\" height=\"742\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/08\/perplexity_5.png 1600w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/08\/perplexity_5-300x139.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/08\/perplexity_5-1024x475.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/08\/perplexity_5-768x356.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/08\/perplexity_5-1536x712.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/08\/perplexity_5-512x237.png 512w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<h2>Reinventing search<\/h2>\n<p>Fast Company called Perplexity.ai one of the companies with the potential to show us the <a href=\"https:\/\/www.fastcompany.com\/90883562\/is-perplexity-ai-showing-us-the-future-of-search\" target=\"_blank\" rel=\"noopener\">future of search<\/a>. Microsoft and Google have their own theories about how using an AI chat assistant might simplify the exploration and synthesis of all the knowledge on the web \u2013 and how their business models will have to adapt if they prove to be the ones to make it happen. Meanwhile, OpenAI is selling access to its platform to buyers including Microsoft and Perplexity, even while enhancing its own ChatGPT product. Character.AI has its own playful take on the potential of the technology.<\/p>\n<p>How it will all shake out is a question no chatbot can answer. Or rather, it might come up with an answer, but would you trust it? Or would you be perplexed?<\/p>\n<p><em>The Similarweb Insights &amp; Communications team is available to pull additional or updated data on request for the news media (journalists are invited to write to <\/em><a href=\"mailto:press@similarweb.com\" target=\"_blank\" rel=\"noopener\"><em>press@similarweb.com<\/em><\/a><em>). When citing our data, please reference Similarweb as the source and link back to the most relevant blog post or <\/em><a href=\"https:\/\/www.similarweb.com\/blog\/insights\/\" target=\"_blank\" rel=\"noopener\"><em>similarweb.com\/blog\/insights\/<\/em><\/a><em>.<\/em><\/p>\n<p><strong>Contact: <\/strong>For more information, please write to <a href=\"mailto:press@similarweb.com\" target=\"_blank\" rel=\"noopener\">press@similarweb.com<\/a>.<\/p>\n<p><strong>Report By: <\/strong>David F. Carr, Senior Insights Manager<\/p>\n<p><a href=\"https:\/\/support.similarweb.com\/hc\/en-us\/articles\/360001631538-Similarweb-Data-Methodology\" target=\"_blank\" rel=\"noopener\"><strong>Methodology<\/strong><\/a><\/p>\n<p><strong>Disclaimer: All names, brands, trademarks, and registered trademarks are the property of their respective owners.<\/strong> The data, reports, and other materials provided or made available by Similarweb consist of or include estimated metrics and digital insights generated by Similarweb using its proprietary algorithms, based on information collected by Similarweb from multiple sources using its advanced data methodologies. Similarweb shall not be responsible for the accuracy of such data, reports, and materials and shall have no liability for any decision by any third party based in whole or in part on such data, reports, and materials.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As OpenAI\u2019s ChatGPT saw traffic drop in June and July, Perplexity.ai was up 9.6% and 11.2% each month. Google\u2019s Bard stalled in June but was up 34.5% in July. After months of looking unstoppable, the steady rise of traffic to the ChatGPT website turned into falling traffic in June and July. In June, another fast-growing [&hellip;]<\/p>\n","protected":false},"author":441,"featured_media":151695,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[8270,7892],"tags":[],"class_list":["post-151694","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai-news","category-insights"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Perplexity.AI Gained Traffic as ChatGPT Dipped in June and July | Similarweb<\/title>\n<meta name=\"description\" content=\"As OpenAI\u2019s ChatGPT saw traffic drop in June and July, Perplexity.ai was up 9.6% and 11.2% each month. Google\u2019s Bard stalled in June but rose 34.5% in July\" \/>\n<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.similarweb.com\/blog\/insights\/ai-news\/perplexity\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"David F. Carr\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/insights\/ai-news\/perplexity\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/insights\/ai-news\/perplexity\/\"},\"author\":{\"name\":\"David F. 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