{"id":152094,"date":"2023-08-16T18:24:58","date_gmt":"2023-08-16T18:24:58","guid":{"rendered":"https:\/\/www.similarweb.com\/blog\/?p=152094"},"modified":"2025-08-04T09:38:38","modified_gmt":"2025-08-04T09:38:38","slug":"character-ai-mobile","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/insights\/ai-news\/character-ai-mobile\/","title":{"rendered":"Character AI Turns Chatbot Web Users Into App Users"},"content":{"rendered":"<h2>With 4.2 million app users in the US alone, Character AI more than made up for a dip in web traffic<\/h2>\n<p>While Character AI saw usage explode after ChatGPT drew attention to the potential of AI chatbots, it was always playing a different and more cheeky game \u2013 one that seems to be allowing it to continue to grow even as ChatGPT\u2019s growth stutters.<\/p>\n<p>After we reported recently that Character AI\u2019s web traffic had <a href=\"https:\/\/www.similarweb.com\/blog\/insights\/ai-news\/chatgpt-traffic-drops\/\">dropped<\/a> in June, at the same time that ChatGPT\u2019s chat.openai.com experienced its first hiccup, a Character AI spokesperson reached out to ask us to look at the extent to which mobile web visitors had become users of the company\u2019s newly launched apps for iOS and Android. \u201cCharacter.AI launched <a href=\"https:\/\/www.similarweb.com\/app\/google-play\/ai.character.app\/statistics\/\">Android<\/a> and <a href=\"https:\/\/www.similarweb.com\/app\/app-store\/1671705818\/statistics\/\">IOS<\/a> apps in late May, which have been downloaded more than 8 million times as of the beginning of August. Previously, most Character.AI usage was on mobile web, and a large fraction of those users have now migrated to using the app,\u201d he said.<\/p>\n<p>Similarweb <a href=\"https:\/\/www.similarweb.com\/app\/\">app engagement estimates<\/a> support his case that users haven\u2019t abandoned Character AI but have instead turned from web users to users of its apps, which now have more than 4.2 million monthly active users in the US alone.<\/p>\n<p>Something similar may be going on with ChatGPT, which introduced an <a href=\"https:\/\/www.similarweb.com\/app\/app-store\/6448311069\/statistics\/\">iOS app<\/a> in May and followed up with an <a href=\"https:\/\/www.similarweb.com\/app\/google-play\/com.openai.chatgpt\/statistics\/\">Android app<\/a> at the end of July, attracting nearly 6 million monthly active users in the US as of July. However, the case for ChatGPT web users becoming app users is not as clear.<\/p>\n<h2>Key takeaways<\/h2>\n<ul>\n<li>In May, when the Character AI apps were just being launched, nearly 80% of the <a href=\"https:\/\/www.similarweb.com\/website\/character.ai\/\">traffic to character.ai<\/a> was mobile web traffic (people using the browser on their phone to access the website). In June, that dropped to 71%, and by July it was down to 68%, according to Similarweb estimates.<\/li>\n<li>In the US, where we can make a better comparison to app engagement, the percentage of mobile web visitors to character.ai dropped from 75% in May to 65% in July. <a href=\"https:\/\/support.similarweb.com\/hc\/en-us\/articles\/214074389-Monthly-Unique-Visitors\">Monthly unique visitors<\/a> to the website dropped by about 141,000 \u2013 but 4.2 million monthly active users would seem to more than make up for it. The two metrics aren\u2019t exactly comparable, however, and we don\u2019t know the <a href=\"https:\/\/support.similarweb.com\/hc\/en-us\/articles\/360018928698-Analyze-Audience-Overlap\">overlap<\/a> between <a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/unique-visitors\/\">unique visitors<\/a> to the website and monthly active users of the apps.<\/li>\n<li>As of July, ChatGPT had nearly 6 million app users in the US, mostly on iOS, compared with a 3.4 million drop in monthly unique visitors to its website (20.7 million to 17.3 million between May and July). However, the evidence of a shift from mobile web users to app users isn\u2019t as convincing. The percentage of <a href=\"https:\/\/www.similarweb.com\/website\/chat.openai.com\/\">ChatGPT website traffic<\/a> coming from mobile browsers actually rose from 28.5% to 30% between May and July.<\/li>\n<li>The gap between ChatGPT\u2019s early app audience in the US, at about 6 million, and Character AI\u2019s at 4.2 million, is far less than what separates them on the web, where ChatGPT is attracting more than 17 million unique visitors to 3 million for Character AI.<\/li>\n<\/ul>\n<p>While both ChatGPT and Character AI use large language models to deliver an AI chat service, Character AI has a much different personality than ChatGPT or any of the bots trying to deliver a next-generation search experience or streamlined access to information. Character AI, which allows users to define a historical fictional character to join them in online conversations, tells users not to take the experience \u201ctoo seriously\u201d or expect the bots to deliver authoritative information \u2013 insulating the app from some of the complaints about chatbot \u201c<a href=\"https:\/\/www.nytimes.com\/2023\/05\/01\/business\/ai-chatbots-hallucination.html\" target=\"_blank\" rel=\"noopener\">hallucinations<\/a>.\u201d<\/p>\n<p>Character AI\u2019s founders originally explored the potential of large language models at Google but <a href=\"https:\/\/www.wsj.com\/articles\/google-ai-chatbot-bard-chatgpt-rival-bing-a4c2d2ad\" target=\"_blank\" rel=\"noopener\">left when they felt the company was too slow to release their product<\/a>.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-152104 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/08\/character-ai-disclaimer-Screenshot-2023-08-15-175822.png\" alt=\"character ai disclaimer\" width=\"1230\" height=\"859\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/08\/character-ai-disclaimer-Screenshot-2023-08-15-175822.png 1230w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/08\/character-ai-disclaimer-Screenshot-2023-08-15-175822-300x210.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/08\/character-ai-disclaimer-Screenshot-2023-08-15-175822-1024x715.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/08\/character-ai-disclaimer-Screenshot-2023-08-15-175822-768x536.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/08\/character-ai-disclaimer-Screenshot-2023-08-15-175822-512x358.png 512w\" sizes=\"(max-width: 1230px) 100vw, 1230px\" \/><\/p>\n<p>Since it\u2019s positioned as entertainment, users may be more likely to think of it as a game they would like to have on their phones.<\/p>\n<h2>How web traffic and unique visitors dipped for ChatGPT and Character AI<\/h2>\n<p>In a previous report, we cited a <a href=\"https:\/\/www.similarweb.com\/website\/\">web traffic<\/a> drop, as measured by the number of visits worldwide, of <a href=\"https:\/\/www.similarweb.com\/blog\/insights\/ai-news\/chatgpt-schools-out\/\">9.7% in July and 9.6% in June for ChatGPT<\/a>, and said that Character AI\u2019s traffic had also dropped by 32.4% in June but bounced back with an 8.4% month-over-month increase in July. Rather than total traffic by visits, which can include multiple visits by the same person, this report focuses on estimates of unique visitors \u2013 which are more comparable to the <a href=\"https:\/\/support.similarweb.com\/hc\/en-us\/articles\/6450621690769-Monthly-Active-Users\">monthly active users metric<\/a> for mobile apps.<\/p>\n<p>The number of unique visitors to the ChatGPT and Character AI websites also dropped over those months. Unique visitors to the ChatGPT website dropped by 5.7% in June and by 9.5% in July, while unique visitors to the Character AI website dropped by 14.4% in June and 9.5% in July.<\/p>\n<p>For our comparison of web visitors to app users, we focused on US traffic: unique visitors dropped 11.8% in June and 5.2% in July for ChatGPT. Character AI unique visitors dropped 7.5% in June, but rebounded with a 3.4% uptick in July. That still left Character AI with a slightly lower unique visitors count on the web, but not compared with its growth in app users.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-152087 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/08\/character_ai_mobile_2.png\" alt=\"chart: trending in monthly unique visitors on the web\" width=\"1200\" height=\"742\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/08\/character_ai_mobile_2.png 1200w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/08\/character_ai_mobile_2-300x186.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/08\/character_ai_mobile_2-1024x633.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/08\/character_ai_mobile_2-768x475.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/08\/character_ai_mobile_2-512x317.png 512w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<h2>Character AI had a large mobile web audience before the launch of its apps<\/h2>\n<p>Here\u2019s how the mobile app portion of Character AI\u2019s web traffic dropped after the launch of its app.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-152088 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/08\/character_ai_mobile_3.png\" alt=\"chart: website device distribution, May 2023\" width=\"405\" height=\"193\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/08\/character_ai_mobile_3.png 405w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/08\/character_ai_mobile_3-300x143.png 300w\" sizes=\"(max-width: 405px) 100vw, 405px\" \/> <img decoding=\"async\" class=\"alignnone wp-image-152089 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/08\/character_ai_mobile_4.png\" alt=\"chart: website device distribution, July 2023\" width=\"406\" height=\"192\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/08\/character_ai_mobile_4.png 406w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/08\/character_ai_mobile_4-300x142.png 300w\" sizes=\"(max-width: 406px) 100vw, 406px\" \/><\/p>\n<p>From nearly 80% in May, the percentage of web traffic from mobile browsers dropped to about 68% in July. In the US, 75% of character.ai\u2019s web traffic came from mobile browsers in May, but by July that was down to 65%.<\/p>\n<h2>How the apps stack up<\/h2>\n<p>In the US, where we have the best visibility into combined app engagement for iOS and Android, Character AI has about two-thirds as many monthly active users as ChatGPT. We might expect ChatGPT\u2019s user count to rise significantly over the coming month, given that its Android app was only released at the end of July.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-152090 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/08\/character_ai_mobile_5.png\" alt=\"chart: ChatGPT and Character AI compared by mobile app users in the US\" width=\"1600\" height=\"742\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/08\/character_ai_mobile_5.png 1600w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/08\/character_ai_mobile_5-300x139.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/08\/character_ai_mobile_5-1024x475.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/08\/character_ai_mobile_5-768x356.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/08\/character_ai_mobile_5-1536x712.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/08\/character_ai_mobile_5-512x237.png 512w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p>If we look at <a href=\"https:\/\/www.similarweb.com\/blog\/research\/apps\/daily-active-users\/\">daily active users<\/a> for Android, where we have better worldwide visibility, we can see that ChatGPT has outperformed Character AI by user count \u2026<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-152091 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/08\/character_ai_mobile_6.png\" alt=\"chart: daily active users, worldwide\" width=\"1200\" height=\"742\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/08\/character_ai_mobile_6.png 1200w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/08\/character_ai_mobile_6-300x186.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/08\/character_ai_mobile_6-1024x633.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/08\/character_ai_mobile_6-768x475.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/08\/character_ai_mobile_6-512x317.png 512w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>\u2026 but Character AI users spend more time using (or playing with?) the app.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-152092 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/08\/character_ai_mobile_7.png\" alt=\"chart: daily usage in minutes, worldwide\" width=\"1200\" height=\"742\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/08\/character_ai_mobile_7.png 1200w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/08\/character_ai_mobile_7-300x186.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/08\/character_ai_mobile_7-1024x633.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/08\/character_ai_mobile_7-768x475.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/08\/character_ai_mobile_7-512x317.png 512w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>In the US, the gap in minutes of use is similar, but Character AI actually had a slight lead over ChatGPT in daily active users for most of the past month.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-152093 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/08\/character_ai_mobile_8.png\" alt=\"chart: daily active users, US\" width=\"1200\" height=\"742\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/08\/character_ai_mobile_8.png 1200w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/08\/character_ai_mobile_8-300x186.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/08\/character_ai_mobile_8-1024x633.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/08\/character_ai_mobile_8-768x475.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/08\/character_ai_mobile_8-512x317.png 512w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<h2>A strong character makes a difference<\/h2>\n<p>Character AI has taken a significantly different, and potentially more sustainable, approach to finding out what makes an AI chatbot fun to interact with \u2013 and to carry in your pocket.<\/p>\n<p><em>The Similarweb Insights &amp; Communications team is available to pull additional or updated data on request for the news media (journalists are invited to write to <a href=\"mailto:press@similarweb.com\" target=\"_blank\" rel=\"noopener\">press@similarweb.com<\/a>). When citing our data, please reference Similarweb as the source and link back to the most relevant blog post or <a href=\"https:\/\/www.similarweb.com\/blog\/insights\/\">similarweb.com\/blog\/insights\/<\/a>.<\/em><\/p>\n<p><strong>Contact: <\/strong>For more information, please write to <a href=\"mailto:press@similarweb.com\" target=\"_blank\" rel=\"noopener\">press@similarweb.com<\/a>.<\/p>\n<p><a href=\"https:\/\/support.similarweb.com\/hc\/en-us\/articles\/360001631538-Similarweb-Data-Methodology\"><strong>Methodology<\/strong><\/a><\/p>\n<p><strong>Disclaimer: All names, brands, trademarks, and registered trademarks are the property of their respective owners.<\/strong> The data, reports, and other materials provided or made available by Similarweb consist of or include estimated metrics and digital insights generated by Similarweb using its proprietary algorithms, based on information collected by Similarweb from multiple sources using its advanced data methodologies. Similarweb shall not be responsible for the accuracy of such data, reports, and materials and shall have no liability for any decision by any third party based in whole or in part on such data, reports, and materials.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With 4.2 million app users in the US alone, Character AI more than made up for a dip in web traffic While Character AI saw usage explode after ChatGPT drew attention to the potential of AI chatbots, it was always playing a different and more cheeky game \u2013 one that seems to be allowing it [&hellip;]<\/p>\n","protected":false},"author":441,"featured_media":152085,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[8270,7892],"tags":[],"class_list":["post-152094","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai-news","category-insights"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Character AI Turns Chatbot Web Users Into App Users | Similarweb<\/title>\n<meta name=\"description\" content=\"Character AI\u2019s web traffic dipped, but app usage more than made up for it. Web users turning into app users may also explain some of ChatGPT&#039;s traffic drop.\" \/>\n<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.similarweb.com\/blog\/insights\/ai-news\/character-ai-mobile\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"David F. Carr\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/insights\/ai-news\/character-ai-mobile\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/insights\/ai-news\/character-ai-mobile\/\"},\"author\":{\"name\":\"David F. 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