{"id":152719,"date":"2023-08-22T19:23:20","date_gmt":"2023-08-22T19:23:20","guid":{"rendered":"https:\/\/www.similarweb.com\/blog\/?p=152719"},"modified":"2024-05-09T07:45:14","modified_gmt":"2024-05-09T07:45:14","slug":"vivek","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/insights\/vivek\/","title":{"rendered":"Vivek Ramaswamy Captures Digital Momentum in Lead Up to Republican Debate"},"content":{"rendered":"<h2>Millennial businessman edges ahead of Ron DeSantis in campaign website visits<\/h2>\n<p>In the days before Wednesday\u2019s Republican Presidential candidate debate on Fox News, Vivek Ramaswamy is the candidate Republican voters most want to learn more about \u2013 and potentially support \u2013 based on traffic to the campaign websites. In the first 20 days of July, his campaign website vivek2024.com attracted more visits than did rondesantis.com \u2013 and 44% as many as donaldjtrump.com.<\/p>\n<p>Traffic to Ramaswamy\u2019s website is also trending upward, day by day, pulling farther into the lead among the rivals to former President Donald J. Trump who will meet onstage for the debate, which Trump has opted to skip.<\/p>\n<h2>Key takeaways<\/h2>\n<ul>\n<li>Daily <a href=\"https:\/\/www.similarweb.com\/website\/vivek2024.com\/\">traffic to vivek2024.com<\/a> peaked on August 18, with about 39,000 visits compared with about 9,000 <a href=\"https:\/\/www.similarweb.com\/website\/rondesantis.com\/\">visits for rondesantis.com<\/a> and about 45,000 <a href=\"https:\/\/www.similarweb.com\/website\/donaldjtrump.com\/\">visits for donaldjtrump.com<\/a>, according to Similarweb estimates. That was the day after news broke about a <a href=\"https:\/\/www.nytimes.com\/2023\/08\/17\/us\/politics\/desantis-debate-strategy.html\" target=\"_blank\" rel=\"noopener\">leak of the DeSantis campaign strategy<\/a> to defend Trump and attack Ramaswamy \u2013 and about the time of several other favorable campaign profiles.<\/li>\n<li>In the first 20 days of August, vivek2024.com attracted nearly 358,000 visits, compared with about 353,700 for rondesantis.com and about 811,700 for donaldjtrump.com.<\/li>\n<li>That\u2019s a big swing from the July totals, when rondesantis.com got over 518,000 visits to about 357,800 for vivek2024.com \u2013 and 1.1 million for donaldjtrump.com.<\/li>\n<\/ul>\n<p>This may not mean anything more than that voters are hearing about Ramaswamy for the first time and are curious to learn more about him. They may also have been curious about why DeSantis campaign advisers saw Ramaswamy as a threat. In terms of putting a dent in Trump\u2019s digital dominance, rising traffic for competitors doesn\u2019t tell the whole story. Trump has an entire social media platform, Truth Social, made in his image.<\/p>\n<h2>Pulling ahead in August<\/h2>\n<p>The DeSantis campaign website was ahead in traffic at the beginning of the month, but since Aug. 12 Ramaswamy has been attracting more digital attention.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-152716 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/08\/vivek_1.png\" alt=\"chart: daily traffic to campaign websites\" width=\"1200\" height=\"742\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/08\/vivek_1.png 1200w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/08\/vivek_1-300x186.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/08\/vivek_1-1024x633.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/08\/vivek_1-768x475.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/08\/vivek_1-512x317.png 512w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>Other candidates such as Tim Scott haven\u2019t advanced significantly by this measure.<\/p>\n<h2>How the rankings flipped<\/h2>\n<p>In July, the DeSantis campaign had a significant lead in <a href=\"https:\/\/www.similarweb.com\/website\/\">web traffic<\/a>.<\/p>\n<p><img decoding=\"async\" class=\"wp-image-152717 size-full alignnone\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/08\/vivek_2.png\" alt=\"chart: campaign websites ranked by traffic, July 2023\" width=\"1600\" height=\"742\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/08\/vivek_2.png 1600w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/08\/vivek_2-300x139.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/08\/vivek_2-1024x475.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/08\/vivek_2-768x356.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/08\/vivek_2-1536x712.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/08\/vivek_2-512x237.png 512w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p>Based on the first 20 days of traffic, it looks like Ramaswamy will be slightly ahead of DeSantis in online traffic &#8211; and be the candidate with the most digital momentum.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-152718 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/08\/vivek_3.png\" alt=\"chart: campaign websites ranked by traffic, Aug 1 - 20\" width=\"1600\" height=\"742\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/08\/vivek_3.png 1600w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/08\/vivek_3-300x139.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/08\/vivek_3-1024x475.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/08\/vivek_3-768x356.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/08\/vivek_3-1536x712.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/08\/vivek_3-512x237.png 512w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p>Of course, things could change for Ramaswamy &#8211; for better or for worse &#8211; depending on his debate performance on Wednesday night.<\/p>\n<p><em>The Similarweb Insights &amp; Communications team is available to pull additional or updated data on request for the news media (journalists are invited to write to <a href=\"mailto:press@similarweb.com\" target=\"_blank\" rel=\"noopener\">press@similarweb.com<\/a>). When citing our data, please reference Similarweb as the source and link back to the most relevant blog post or <a href=\"https:\/\/www.similarweb.com\/blog\/insights\/\">similarweb.com\/blog\/insights\/<\/a>.<\/em><\/p>\n<p><a href=\"https:\/\/support.similarweb.com\/hc\/en-us\/articles\/360001631538-Similarweb-Data-Methodology\"><strong>Methodology<\/strong><\/a><\/p>\n<p><strong>Disclaimer: All names, brands, trademarks, and registered trademarks are the property of their respective owners.<\/strong> The data, reports, and other materials provided or made available by Similarweb consist of or include estimated metrics and digital insights generated by Similarweb using its proprietary algorithms, based on information collected by Similarweb from multiple sources using its advanced data methodologies. Similarweb shall not be responsible for the accuracy of such data, reports, and materials and shall have no liability for any decision by any third party based in whole or in part on such data, reports, and materials.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Millennial businessman edges ahead of Ron DeSantis in campaign website visits In the days before Wednesday\u2019s Republican Presidential candidate debate on Fox News, Vivek Ramaswamy is the candidate Republican voters most want to learn more about \u2013 and potentially support \u2013 based on traffic to the campaign websites. In the first 20 days of July, [&hellip;]<\/p>\n","protected":false},"author":441,"featured_media":152720,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[7892],"tags":[],"class_list":["post-152719","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Vivek Ramaswamy Captures Digital Momentum in Lead Up to Republican Debate | Similarweb<\/title>\n<meta name=\"description\" content=\"Millennial businessman edges ahead of Ron DeSantis in campaign website visits. Click here to get the latest data on website traffic to the candidates websites\" \/>\n<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.similarweb.com\/blog\/insights\/vivek\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"David F. Carr\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/insights\/vivek\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/insights\/vivek\/\"},\"author\":{\"name\":\"David F. 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