{"id":15474,"date":"2018-01-04T14:12:55","date_gmt":"2018-01-04T11:12:55","guid":{"rendered":"https:\/\/www.similarweb.com\/corp\/blog\/?p=15474"},"modified":"2025-08-05T11:00:42","modified_gmt":"2025-08-05T11:00:42","slug":"ad-launch","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/ad-launch\/","title":{"rendered":"Similarweb Launches Advertising Intelligence!"},"content":{"rendered":"<h2>Similarweb Launches All-In-One Advertising Intelligence<\/h2>\n<p>New Module Provides Advanced Data On Advertising Sources, Creative and Performance For Advertisers, Media Agencies, Publishers and more<\/p>\n<p>In December, we launched our new <a href=\"https:\/\/www.similarweb.com\/corp\/web\/advertising\/\">advertising intelligence<\/a> within the Similarweb solution. The new module offers agencies, advertisers, media buyers, and publishers the ability to identify the most effective campaigns, ad creatives, publishers, partners, and more across platforms and channels. The launch makes Similarweb the only company to serve both direct response and brand advertising, giving our customers a uniquely powerful all-in-one solution.<\/p>\n<p>Our customers can now monitor and grow their advertising ROI, <a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/market-share-increase\/\">increase market share<\/a>, identify partnerships, and analyze results against competitors and <a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/industry-leaders\/\">industry leaders<\/a> with a more comprehensive understanding of advertising performance, channels, and strategies of the <a href=\"https:\/\/www.similarweb.com\/top-websites\/\">top websites<\/a> in each industry.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-15477 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2019\/04\/discover.png\" alt=\"Similarweb Launches Advertising Intelligence!\" width=\"1761\" height=\"1207\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2019\/04\/discover.png 1761w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2019\/04\/discover-300x206.png 300w\" sizes=\"(max-width: 1761px) 100vw, 1761px\" \/><\/p>\n<p>\u201cBy supplementing our current offering for advertisers with the most advanced data on display we are giving media buyers, advertisers, and publishers the insights they need to optimize their digital decision-making,\u201d said Similarweb CEO Or Offer. \u201cWe are focused on giving our customers the most comprehensive understanding of digital behavior so they can develop the most advanced and impactful strategies. This type of visibility, all centered in one platform, gives an unprecedented ability to access the insights necessary to develop and execute winning digital strategies.\u201d<\/p>\n<h2>What can you do with the new Advertising Intelligence?<\/h2>\n<ul>\n<li>Research any website\u2019s desktop and mobile advertising strategies to develop a comprehensive understanding of the advertising context in a given market. The result is a unique ability to create more strategic advertising choices driving improved impact.<\/li>\n<li>Track <a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/market-share-guide\/\">market share<\/a> by traffic and impressions across formats (video and display), platforms, countries and partners.<\/li>\n<li>Grow by identifying the right partners, and creating targeted, inspired campaigns. Similarweb customers can now access millions of ad creative and <a href=\"https:\/\/www.similarweb.com\/corp\/search\/features\/landing-page-analyzer\/\">analyze landing pages<\/a>, but also frame this knowledge with a deep understanding of which competitor display strategies work, and which don\u2019t. As a result, businesses are empowered to optimize their own strategies to create more efficient and effective campaigns.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Similarweb Launches All-In-One Advertising Intelligence New Module Provides Advanced Data On Advertising Sources, Creative and Performance For Advertisers, Media Agencies, Publishers and more In December, we launched our new advertising intelligence within the Similarweb solution. The new module offers agencies, advertisers, media buyers, and publishers the ability to identify the most effective campaigns, ad creatives, [&hellip;]<\/p>\n","protected":false},"author":214,"featured_media":29648,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[6712,6698],"tags":[],"class_list":["post-15474","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-updates","category-updates"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Similarweb Launches All-In-One Advertising Intelligence | Similarweb<\/title>\n<meta name=\"description\" content=\"New Advertising Intelligence Module Provides Advanced Data On Advertising Sources, Creative and Performance For Advertisers, Media Agencies, Publishers\" 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