{"id":165572,"date":"2023-08-31T17:43:25","date_gmt":"2023-08-31T17:43:25","guid":{"rendered":"https:\/\/www.similarweb.com\/blog\/?p=165572"},"modified":"2025-08-04T12:28:15","modified_gmt":"2025-08-04T12:28:15","slug":"threads-web","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/insights\/social-media-news\/threads-web\/","title":{"rendered":"Threads Web Version Has Minor Impact on Usage"},"content":{"rendered":"<h2>The ability to post from the web did drive visits up 20% in the US in one week, but with little or no net gain overall<\/h2>\n<p>Threads launched as an app first, as we might expect from a social product of the Instagram team, which was one factor that discouraged active X (Twitter) content creators from switching to it as their main site for sharing. But the belated launch of a web version users can post messages to has done little to grow overall usage of the new social messaging tool from Instagram and Facebook parent company Meta Platforms Inc.<\/p>\n<h2>Key takeaways<\/h2>\n<ul>\n<li>Previously functional only as a read-only place to access member profiles, Threads became a read-write social network over the past week. Although it\u2019s still early to see the impact, <a href=\"https:\/\/www.similarweb.com\/website\/threads.net\/\">traffic to the threads.net website<\/a> for the seven days through Monday was up just 3% worldwide, compared with the prior week. In the US, it jumped 20% \u2013 but still came nowhere close to matching the initial rush of interest when Threads launched at the beginning of July.<\/li>\n<li>In the US, <a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/unique-visitors\/\">unique visitors<\/a> to the website rose by more than 133,000, or 13%, over that same week-to-week timeframe. But <a href=\"https:\/\/www.similarweb.com\/app\/google-play\/com.instagram.barcelona\/statistics\/\">daily active users of the Threads Android app<\/a> dropped by nearly the same amount, so it\u2019s not clear that there was any overall usage gained. (We don\u2019t yet have comparable numbers for iOS, but we suspect active users dropped for that platform, too).<\/li>\n<\/ul>\n<h2>Threads on the web in the US and UK<\/h2>\n<p>Internet users rushed to threads.net after the early July unveiling of the app, although there wasn\u2019t much to do there \u2013 other than scan the QR code to download the app version. Threads user profiles were possible to view on the web, although there was no real navigation to them from the home page. As a result, <a href=\"https:\/\/www.similarweb.com\/website\/\">web traffic<\/a> to the site steadily declined, only recovering from its lowest level once it became possible to post to and browse the social network there.<\/p>\n<p>You can see the uptick over the last week in the chart below.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-165567 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/08\/threads_web_1.png\" alt=\"chart: Threads on the web, US\" width=\"1200\" height=\"741\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/08\/threads_web_1.png 1200w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/08\/threads_web_1-300x185.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/08\/threads_web_1-1024x632.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/08\/threads_web_1-768x474.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/08\/threads_web_1-512x316.png 512w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>The week-over-week change for the UK was even a little bit higher at 23%.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-165568 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/08\/threads_web_2.png\" alt=\"chart, threads on the web, UK\" width=\"1200\" height=\"741\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/08\/threads_web_2.png 1200w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/08\/threads_web_2-300x185.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/08\/threads_web_2-1024x632.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/08\/threads_web_2-768x474.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/08\/threads_web_2-512x316.png 512w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<h2>Threads on the web, worldwide<\/h2>\n<p>Worldwide, however, the impact was minimal, just a 3% increase in web traffic.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-165569 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/08\/threads_web_3.png\" alt=\"chart: threads on the web, worldwide\" width=\"1200\" height=\"741\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/08\/threads_web_3.png 1200w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/08\/threads_web_3-300x185.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/08\/threads_web_3-1024x632.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/08\/threads_web_3-768x474.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/08\/threads_web_3-512x316.png 512w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<h2>Meanwhile, app usage has yet to recover<\/h2>\n<p>On Android, <a href=\"https:\/\/www.similarweb.com\/blog\/research\/apps\/daily-active-users\/\">daily active users<\/a> briefly looked like a threat to X (Twitter) after the initial launch of Threads, before steeply dropping off.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-165570 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/08\/threads_web_4.png\" alt=\"chart: Threads daily active users, worldwide\" width=\"1200\" height=\"741\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/08\/threads_web_4.png 1200w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/08\/threads_web_4-300x185.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/08\/threads_web_4-1024x632.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/08\/threads_web_4-768x474.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/08\/threads_web_4-512x316.png 512w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>In the US, the amount of time people were spending on Threads spiked to close to the level of Twitter \u2013 but it, too, has fallen steeply and not recovered.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-165571 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/08\/threads_web_5.png\" alt=\"chart: daily app usage, US\" width=\"1200\" height=\"741\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/08\/threads_web_5.png 1200w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/08\/threads_web_5-300x185.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/08\/threads_web_5-1024x632.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/08\/threads_web_5-768x474.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/08\/threads_web_5-512x316.png 512w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<h2>Maybe it could still happen?<\/h2>\n<p>Web access is one of the missing features journalists and marketing managers cared about that has now been added. Threads is also on the verge of introducing a more capable search function. At some point, these added features could bring those searching for an alternative to X back to Threads in greater numbers. At some point, maybe, but not yet.<\/p>\n<p><em>The Similarweb Insights &amp; Communications team is available to pull additional or updated data on request for the news media (journalists are invited to write to <a href=\"mailto:press@similarweb.com\" target=\"_blank\" rel=\"noopener\">press@similarweb.com<\/a>). When citing our data, please reference Similarweb as the source and link back to the most relevant blog post or <a href=\"https:\/\/www.similarweb.com\/blog\/insights\/\">similarweb.com\/blog\/insights\/<\/a>.<\/em><\/p>\n<p><a href=\"https:\/\/support.similarweb.com\/hc\/en-us\/articles\/360001631538-Similarweb-Data-Methodology\"><strong>Methodology<\/strong><\/a><\/p>\n<p><strong>Disclaimer: All names, brands, trademarks, and registered trademarks are the property of their respective owners.<\/strong> The data, reports, and other materials provided or made available by Similarweb consist of or include estimated metrics and digital insights generated by Similarweb using its proprietary algorithms, based on information collected by Similarweb from multiple sources using its advanced data methodologies. Similarweb shall not be responsible for the accuracy of such data, reports, and materials and shall have no liability for any decision by any third party based in whole or in part on such data, reports, and materials.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The ability to post from the web did drive visits up 20% in the US in one week, but with little or no net gain overall Threads launched as an app first, as we might expect from a social product of the Instagram team, which was one factor that discouraged active X (Twitter) content creators [&hellip;]<\/p>\n","protected":false},"author":441,"featured_media":165566,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[7892,8274],"tags":[],"class_list":["post-165572","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights","category-social-media-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Threads Web Version Has Minor Impact on Usage | Similarweb<\/title>\n<meta name=\"description\" content=\"The ability to post from the web did drive visits up 20% in the US in one week, but with little or no net gain overall. 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