{"id":17327,"date":"2018-10-29T17:30:29","date_gmt":"2018-10-29T17:30:29","guid":{"rendered":"https:\/\/www.similarweb.com\/corp\/blog\/?p=17327"},"modified":"2023-08-20T13:04:27","modified_gmt":"2023-08-20T13:04:27","slug":"nespresso-d2c","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/ecommerce\/retail-insights\/nespresso-d2c\/","title":{"rendered":"Infographic: Nespresso&#8217;s Path to Direct-to-Consumer Success"},"content":{"rendered":"<h2>Partner &amp; Compete: Finding the Balance with Coffee Capsules<\/h2>\n<p>We have already covered how brands are continuously having to strike a balance between selling their products directly to consumers online through a branded sales experience and partnering with the biggest names in online retail to maximize the visibility of their products to the widest possible consumer base.<\/p>\n<p>Understanding how to manage both these sales modes without cannibalizing sales from either requires the clearest possible vision of how your product is performing on each platform and a keen understanding of the investment necessary to increase sales across both.<\/p>\n<p>Similarweb&#8217;s latest infographic, which you can see below or access <a href=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/blog\/2018\/10\/Research_Solution_Nespresso_Infographic.png\" target=\"_blank\" rel=\"noopener noreferrer\">here<\/a>, looks at five steps that brands should consider on the path to direct-to-consumer success. Using Nespresso as an example and tracing interest in Nespresso products both at <a href=\"https:\/\/www.similarweb.com\/website\/nespresso.com\/\">nespresso.com<\/a> and on <a href=\"https:\/\/www.similarweb.com\/website\/amazon.com\/\">amazon.com<\/a>, we uncover valuable insights that can be applied across a wide range of product categories.<\/p>\n<p><img decoding=\"async\" class=\"wp-image-17330 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/blog\/2018\/10\/Research_Solution_Nespresso_Infographic.png\" alt=\"Nespresso's path to direct to consumer success\" width=\"1980\" height=\"1110\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Partner &amp; Compete: Finding the Balance with Coffee Capsules We have already covered how brands are continuously having to strike a balance between selling their products directly to consumers online through a branded sales experience and partnering with the biggest names in online retail to maximize the visibility of their products to the widest possible [&hellip;]<\/p>\n","protected":false},"author":214,"featured_media":29836,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[6189,6588],"tags":[1876],"class_list":["post-17327","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","category-retail-insights","tag-agency"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Infographic: Nespresso&#039;s Path to D2C Success | Similarweb<\/title>\n<meta name=\"description\" content=\"The steps a retailer like Nespresso takes to ensure they are optimizing sales through their owned website as well as through online marketplaces.\" \/>\n<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, 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