{"id":180265,"date":"2023-09-13T11:31:17","date_gmt":"2023-09-13T11:31:17","guid":{"rendered":"https:\/\/www.similarweb.com\/blog\/similarweb-acquires-embee-mobile-a-data-match-made-in-heaven\/"},"modified":"2025-03-26T11:33:55","modified_gmt":"2025-03-26T11:33:55","slug":"snowflake-2023","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/updates\/announcements\/snowflake-2023\/","title":{"rendered":"Similarweb Named Leader in Snowflake\u2019s 2023 Modern Marketing Data Stack Report"},"content":{"rendered":"<p>We\u2019re <em>absolutely<\/em> honored to share that Similarweb has today been recognized as a <strong>Leader in Snowflake\u2019s 2023 Modern Marketing Data Stack Awards<\/strong>, specifically in the <a href=\"https:\/\/www.similarweb.com\/blog\/daas\/data-basics\/data-enrichment\/\"><strong>Data Enrichment<\/strong><\/a> category.<\/p>\n<p>Denise Persson, CMO at Snowflake had this to say about our recent appointment: &#8220;<em>Similarweb emerged as a leader in the Enrichment category, with joint customers leveraging its rich web, app, search, and ecommerce data to round out the picture of the digital markets they compete in<\/em>&#8220;.<\/p>\n<p>This award represents our long-standing dedication as providers of powerful insights and analytics for modern marketers, and we\u2019re proud to be part of Snowflake&#8217;s cutting-edge data platform.<\/p>\n<h2>About Snowflake\u2019s Modern Marketing Data Stack Report<\/h2>\n<p><a href=\"https:\/\/www.snowflake.com\/en\/the-modern-marketing-data-stack-report\/\">Snowflake\u2019s data-backed report<\/a> identifies the best solutions used by Snowflake customers to show how marketers can leverage the Snowflake Data Cloud by using partner solutions, to convert valuable prospects into loyal customers. By analyzing usage patterns from a pool of approximately 8,100 customers, Snowflake identified ten technology categories that organizations consider when building their marketing data stacks.<\/p>\n<p>The research reflects how customers are adopting solutions from a rapidly changing ecosystem, and highlights:<\/p>\n<ul>\n<li>The convergence of adtech and martech<\/li>\n<li>The increased importance of privacy-enhancing technologies<\/li>\n<li>And the heightened focus marketers have on measurement to maximize campaign ROI<\/li>\n<\/ul>\n<h2>The power of digital data in modern marketing<\/h2>\n<p>In today&#8217;s fast-paced digital landscape, marketing professionals need access to accurate, real-time data to make informed business decisions and stay ahead of the competition.<\/p>\n<p>Snowflake&#8217;s data platform has emerged as a game-changer in this space, providing a scalable and secure foundation for <a href=\"https:\/\/www.similarweb.com\/blog\/daas\/data-basics\/what-is-data-management\/\">data management<\/a>. It empowers organizations to harness the full potential of their data while ensuring data integrity and compliance.<\/p>\n<p>However, the real magic happens when you combine Snowflake&#8217;s robust infrastructure with <a href=\"https:\/\/app.snowflake.com\/marketplace\/listings\/Similarweb%20Ltd%20\">Similarweb\u2019s extensive datasets<\/a>, capturing billions of digital signals every day spanning millions of websites and apps. This synergy enables marketers to &#x2728; optimize &#x2728; their data-driven strategies, to gain deeper insights into their audiences, competitors, and market trends.<\/p>\n<span class='bctt-click-to-tweet'><span class='bctt-ctt-text'><a href='https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.similarweb.com%2Fblog%2Fupdates%2Fannouncements%2Fsnowflake-2023%2F&#038;text=Similarweb%20data%20is%20powerful%20on%20its%20own%20but%20even%20more%20so%20when%20customers%20integrate%20it%20with%20their%20enterprise%20data%2C%20models%2C%20and%20workflows%20using%20Snowflake%E2%80%99s%20Data%20Cloud%20-%20Or%20Offer%2C%20CEO&#038;via=oroffer&#038;related=oroffer' target='_blank'rel=\"noopener noreferrer\">Similarweb data is powerful on its own but even more so when customers integrate it with their enterprise data, models, and workflows using Snowflake\u2019s Data Cloud - Or Offer, CEO <\/a><\/span><a href='https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.similarweb.com%2Fblog%2Fupdates%2Fannouncements%2Fsnowflake-2023%2F&#038;text=Similarweb%20data%20is%20powerful%20on%20its%20own%20but%20even%20more%20so%20when%20customers%20integrate%20it%20with%20their%20enterprise%20data%2C%20models%2C%20and%20workflows%20using%20Snowflake%E2%80%99s%20Data%20Cloud%20-%20Or%20Offer%2C%20CEO&#038;via=oroffer&#038;related=oroffer' target='_blank' class='bctt-ctt-btn'rel=\"noopener noreferrer\">Tweet this<\/a><\/span>\n<h2>Unlocking marketing success with Similarweb and Snowflake<\/h2>\n<p>The partnership between Similarweb and Snowflake empowers modern marketers to unlock new levels of success. Whether you are looking to optimize your digital advertising, enhance your <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/content-marketing\/content-marketing-strategy\/\">content strategy<\/a>, or refine your <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/seo-strategy\/\">SEO strategy<\/a>, Similarweb&#8217;s industry leading data combined with Snowflake&#8217;s robust infrastructure is a winning combination to drive growth for your business.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-180443 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/Similarweb-Snowflake-data-flow.png\" alt=\"Similarweb + Snowflake data flow.\" width=\"2400\" height=\"1260\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/Similarweb-Snowflake-data-flow.png 2400w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/Similarweb-Snowflake-data-flow-300x158.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/Similarweb-Snowflake-data-flow-1024x538.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/Similarweb-Snowflake-data-flow-768x403.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/Similarweb-Snowflake-data-flow-1536x806.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/Similarweb-Snowflake-data-flow-2048x1075.png 2048w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/Similarweb-Snowflake-data-flow-512x269.png 512w\" sizes=\"(max-width: 2400px) 100vw, 2400px\" \/><\/p>\n<h2>3 (more) reasons to leverage our integration with Snowflake<\/h2>\n<p>If you\u2019re still not convinced, here are three more reasons why you should start leveraging our integration with Snowflake today:<\/p>\n<h3>1) Seamless data integration<\/h3>\n<p>Snowflake&#8217;s integration with Similarweb&#8217;s datasets enables organizations to seamlessly blend <a href=\"https:\/\/www.similarweb.com\/website\/\">web traffic<\/a>, <a href=\"https:\/\/www.similarweb.com\/blog\/research\/audience-and-brand-building\/demographics-audience-analysis\/\">audience demographics<\/a>, and market trend data for comprehensive analysis and <a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/dddm\/\">data-driven decisions<\/a>.<\/p>\n<h3>2) Scalable insights<\/h3>\n<p>Snowflake&#8217;s cloud-native architecture and on-demand scaling allow customers to handle large volumes of <a href=\"https:\/\/www.similarweb.com\/corp\/ourdata\/\">Similarweb data<\/a> efficiently, ensuring scalable access to granular insights in real-time, ultimately driving better business outcomes.<\/p>\n<h3>3) Streamlined decision making<\/h3>\n<p>By combining Snowflake with Similarweb data, organizations can streamline decision-making processes, optimize <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/marketing-tactics\/\">marketing tactics<\/a> and strategies, and gain a competitive edge in the digital landscape, enhancing their <a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/market-dynamics\/\">understanding of market dynamics<\/a>.<\/p>\n<p>If you want to learn more about how our data can help your business grow, <a href=\"https:\/\/www.similarweb.com\/corp\/contact-us\/\">book a demo today<\/a>.<\/p>\n    <div class=\"post-banner post-banner--base\">\n        <div class=\"post-banner__wrapper\">\n            <div class=\"post-banner__text\">\n                                    <p class=\"post-banner__title\">Explore our data on Snowflake<\/p>\n                                    <p class=\"post-banner__subtitle\">Level up your marketing strategies with billions of daily digital signals and uncover deeper insights into your audiences, competitors, and market trends.<\/p>\n                                <div class=\"post-banner__button-wrapper\">\n                                            <a class=\"swui-button swui-button--solid swui-button--primary post-banner__button js-post-banner\"\n                           href=\"https:\/\/app.snowflake.com\/marketplace\/listings\/Similarweb%20Ltd%20\"\n                           data-disable-dynamic-tracking\n                        >Find out more<\/a>\n                                    <\/div>\n            <\/div>\n                    <\/div>\n    <\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>We\u2019re absolutely honored to share that Similarweb has today been recognized as a Leader in Snowflake\u2019s 2023 Modern Marketing Data Stack Awards, specifically in the Data Enrichment category. Denise Persson, CMO at Snowflake had this to say about our recent appointment: &#8220;Similarweb emerged as a leader in the Enrichment category, with joint customers leveraging its [&hellip;]<\/p>\n","protected":false},"author":507,"featured_media":180429,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[6726,6698],"tags":[],"class_list":["post-180265","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-announcements","category-updates"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Similarweb Named Data Enrichment Leader | Similarweb<\/title>\n<meta name=\"description\" content=\"Snowflake names Similarweb a Leader in the Data Enrichment Category in their annual Modern Marketing Data Stack Report. 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