{"id":180687,"date":"2023-09-19T15:45:23","date_gmt":"2023-09-19T15:45:23","guid":{"rendered":"https:\/\/www.similarweb.com\/blog\/?p=180687"},"modified":"2024-05-09T14:09:41","modified_gmt":"2024-05-09T14:09:41","slug":"australia-cost-of-living-fashion","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/insights\/ecommerce-news\/australia-cost-of-living-fashion\/","title":{"rendered":"Cost of Living Down Under: How is Australia&rsquo;s Fashion Sector Fairing?"},"content":{"rendered":"<p>Over the past 12 months, Australian consumers have endured 12 interest rate rises. Due to the lag in how these increases filter through to homeowners, it\u2019s only in the past two or three months we\u2019ve started to really feel their impact \u2013 both for homeowners and for renters having their rents increased to cover higher mortgage repayments.<\/p>\n<p>That in itself is enough to put a dampener on consumer spending, but with inflation at record-high levels (which is the catalyst for the rate hikes), we wanted to explore what the impact has been on Australian ecommerce traffic.<\/p>\n<p>Over the coming days, we\u2019ll unpack the impact on three Australian ecommerce sectors: Fashion and Apparel, Consumer Electronics, and Beauty and Cosmetics.<\/p>\n<p>Today, we\u2019ll pull at the seams of Australia\u2019s online Fashion and Apparel sector.<\/p>\n<h2>Key takeaways<\/h2>\n<ul>\n<li><a href=\"https:\/\/www.similarweb.com\/website\/\">Web traffic<\/a> to <a href=\"https:\/\/www.similarweb.com\/top-websites\/australia\/lifestyle\/fashion-and-apparel\/\">Australia\u2019s top Fashion and Apparel websites<\/a> fell 1.9% YoY in the first six months of this year.<\/li>\n<li>The sector\u2019s two juggernauts, The Iconic and Shein, are neck-and-neck in the race for category leader.<\/li>\n<li>Challenger brands are doubling down on paid traffic acquisition channels to carve out their own slice of the pie.<\/li>\n<li>Nike.com is failing to capitalize on surging interest in its products, with demand being met by retail partners.<\/li>\n<\/ul>\n<h2>The battle for the top spot gets tighter<\/h2>\n<p>The biggest story in Australia\u2019s Fashion and Apparel sector is the ongoing battle between The Iconic and Shein.<\/p>\n<p>For years, The Iconic had a seemingly unassailable lead as the biggest player in the category. However, as we can see here, Shein has almost caught up off the back of an incredible 37% YoY growth rate.<\/p>\n<p>As economic pressures increase, this would seemingly benefit Shein, as they\u2019re known for affordable prices.<\/p>\n<h3>With 37% year-over-year growth, Shein is catching up to The Iconic<\/h3>\n<div>\n<table>\n<tbody>\n<tr>\n<td style=\"vertical-align: middle; background-color: #4f8df9; color: #ffffff; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\"><strong>Category Leaders<\/strong><\/td>\n<td style=\"vertical-align: middle; background-color: #4f8df9; color: #ffffff; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\"><strong>H1 23 Traffic Share %<\/strong><\/td>\n<td style=\"vertical-align: middle; background-color: #4f8df9; color: #ffffff; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\"><strong>H1 23 Avg. Monthly Visits<\/strong><\/td>\n<td style=\"vertical-align: middle; background-color: #4f8df9; color: #ffffff; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\"><strong>Visits Change YoY<\/strong><\/td>\n<\/tr>\n<tr>\n<td style=\"vertical-align: bottom; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\"><a href=\"https:\/\/www.similarweb.com\/website\/theiconic.com.au\/\"><strong>theiconic.com.au<\/strong><\/a><\/td>\n<td style=\"vertical-align: bottom; background-color: #57bb8a; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\">7.63%<\/td>\n<td style=\"vertical-align: bottom; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\">8.65M<\/td>\n<td style=\"vertical-align: bottom; background-color: #f9e3e1; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\">-6%<\/td>\n<\/tr>\n<tr>\n<td style=\"vertical-align: bottom; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\"><a href=\"https:\/\/www.similarweb.com\/website\/shein.com\/\"><strong>shein.com<\/strong><\/a><\/td>\n<td style=\"vertical-align: bottom; background-color: #61bf91; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\">7.30%<\/td>\n<td style=\"vertical-align: bottom; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\">8.21M<\/td>\n<td style=\"vertical-align: bottom; background-color: #57bb8a; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\">37%<\/td>\n<\/tr>\n<tr>\n<td style=\"vertical-align: bottom; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\"><a href=\"https:\/\/www.similarweb.com\/website\/rebelsport.com.au\/\"><strong>rebelsport.com.au<\/strong><\/a><\/td>\n<td style=\"vertical-align: bottom; background-color: #b4e1cb; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\">4.43%<\/td>\n<td style=\"vertical-align: bottom; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\">5.00M<\/td>\n<td style=\"vertical-align: bottom; background-color: #8cd1af; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\">25%<\/td>\n<\/tr>\n<tr>\n<td style=\"vertical-align: bottom; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\"><a href=\"https:\/\/www.similarweb.com\/website\/cottonon.com\/\"><strong>cottonon.com<\/strong><\/a><\/td>\n<td style=\"vertical-align: bottom; background-color: #d5eee2; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\">3.31%<\/td>\n<td style=\"vertical-align: bottom; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\">3.74M<\/td>\n<td style=\"vertical-align: bottom; background-color: #e67c73; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\">-23%<\/td>\n<\/tr>\n<tr>\n<td style=\"vertical-align: bottom; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\"><a href=\"https:\/\/www.similarweb.com\/website\/asos.com\/\"><strong>asos.com<\/strong><\/a><\/td>\n<td style=\"vertical-align: bottom; background-color: #d5eee2; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\">3.30%<\/td>\n<td style=\"vertical-align: bottom; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\">3.74M<\/td>\n<td style=\"vertical-align: bottom; background-color: #e98e86; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\">-20%<\/td>\n<\/tr>\n<tr>\n<td style=\"vertical-align: bottom; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\"><a href=\"https:\/\/www.similarweb.com\/website\/nike.com\/\"><strong>nike.com<\/strong><\/a><\/td>\n<td style=\"vertical-align: bottom; background-color: #f3faf7; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\">2.27%<\/td>\n<td style=\"vertical-align: bottom; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\">2.56M<\/td>\n<td style=\"vertical-align: bottom; background-color: #f3c5c1; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\">-11%<\/td>\n<\/tr>\n<tr>\n<td style=\"vertical-align: bottom; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\"><a href=\"https:\/\/www.similarweb.com\/website\/uniqlo.com\/\"><strong>uniqlo.com<\/strong><\/a><\/td>\n<td style=\"vertical-align: bottom; background-color: #f9fdfb; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\">2.07%<\/td>\n<td style=\"vertical-align: bottom; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\">2.35M<\/td>\n<td style=\"vertical-align: bottom; background-color: #ecf8f2; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\">3%<\/td>\n<\/tr>\n<tr>\n<td style=\"vertical-align: bottom; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\"><a href=\"https:\/\/www.similarweb.com\/website\/jd-sports.com.au\/\"><strong>jd-sports.com.au<\/strong><\/a><\/td>\n<td style=\"vertical-align: bottom; background-color: #f9fdfb; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\">2.06%<\/td>\n<td style=\"vertical-align: bottom; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\">2.34M<\/td>\n<td style=\"vertical-align: bottom; background-color: #8cd1af; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\">25%<\/td>\n<\/tr>\n<tr>\n<td style=\"vertical-align: bottom; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\"><a href=\"https:\/\/www.similarweb.com\/website\/footlocker.com.au\/\"><strong>footlocker.com.au<\/strong><\/a><\/td>\n<td style=\"vertical-align: bottom; background-color: #ffffff; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\">1.87%<\/td>\n<td style=\"vertical-align: bottom; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\">2.12M<\/td>\n<td style=\"vertical-align: bottom; background-color: #e8f6ef; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\">4%<\/td>\n<\/tr>\n<tr>\n<td style=\"vertical-align: bottom; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\"><a href=\"https:\/\/www.similarweb.com\/website\/culturekings.com.au\/\"><strong>culturekings.com.au<\/strong><\/a><\/td>\n<td style=\"vertical-align: bottom; background-color: #ffffff; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\">1.84%<\/td>\n<td style=\"vertical-align: bottom; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\">2.09M<\/td>\n<td style=\"vertical-align: bottom; background-color: #f8dddb; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\">-7%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p><em>Category Leaders are defined as the <a href=\"https:\/\/www.similarweb.com\/top-websites\/\">top websites<\/a> in the respective category based on their <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/traffic-share\/\">Traffic Share<\/a>.<\/em><\/p>\n<p><em>Category Challengers refer to websites with over 500,000 Average <a href=\"https:\/\/support.similarweb.com\/hc\/en-us\/articles\/115000501465-Monthly-Visits\">Monthly Visits<\/a>, experiencing the highest rate of growth within the category.<\/em><\/p>\n<h3>Dissh, St. Frock, and Sussan emerge as strong challengers, showing impressive YoY growth<\/h3>\n<div>\n<table style=\"border: none; border-collapse: collapse;\">\n<colgroup>\n<col width=\"112\" \/>\n<col width=\"89\" \/>\n<col width=\"113\" \/>\n<col width=\"89\" \/><\/colgroup>\n<tbody>\n<tr>\n<td style=\"vertical-align: bottom; background-color: #4f8df9; color: #ffffff; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\"><strong>Category\u00a0 Challengers<\/strong><\/td>\n<td style=\"vertical-align: bottom; background-color: #4f8df9; color: #ffffff; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\"><strong>H1 23 Traffic Share %<\/strong><\/td>\n<td style=\"vertical-align: bottom; background-color: #4f8df9; color: #ffffff; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\"><strong>H1 23 Avg. Monthly Visits<\/strong><\/td>\n<td style=\"vertical-align: bottom; background-color: #4f8df9; color: #ffffff; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\"><strong>Visits Change YoY<\/strong><\/td>\n<\/tr>\n<tr>\n<td style=\"vertical-align: bottom; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\"><a href=\"https:\/\/www.similarweb.com\/website\/dissh.com.au\/\"><strong>dissh.com.au<\/strong><\/a><\/td>\n<td style=\"vertical-align: bottom; background-color: #f6fcf9; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\">0.85%<\/td>\n<td style=\"vertical-align: bottom; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\">.95M<\/td>\n<td style=\"vertical-align: bottom; background-color: #57bb8a; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\">55%<\/td>\n<\/tr>\n<tr>\n<td style=\"vertical-align: bottom; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\"><a href=\"https:\/\/www.similarweb.com\/website\/stfrock.com.au\/\"><strong>stfrock.com.au<\/strong><\/a><\/td>\n<td style=\"vertical-align: bottom; background-color: #fbfefc; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\">0.65%<\/td>\n<td style=\"vertical-align: bottom; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\">.73M<\/td>\n<td style=\"vertical-align: bottom; background-color: #a1d9be; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\">33%<\/td>\n<\/tr>\n<tr>\n<td style=\"vertical-align: bottom; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\"><a href=\"https:\/\/www.similarweb.com\/website\/sussan.com.au\/\"><strong>sussan.com.au<\/strong><\/a><\/td>\n<td style=\"vertical-align: bottom; background-color: #f8fdfa; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\">0.76%<\/td>\n<td style=\"vertical-align: bottom; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\">.86M<\/td>\n<td style=\"vertical-align: bottom; background-color: #abddc5; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\">30%<\/td>\n<\/tr>\n<tr>\n<td style=\"vertical-align: bottom; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\"><a href=\"https:\/\/www.similarweb.com\/website\/ssense.com\/\"><strong>ssense.com<\/strong><\/a><\/td>\n<td style=\"vertical-align: bottom; background-color: #fdfefe; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\">0.57%<\/td>\n<td style=\"vertical-align: bottom; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\">.64M<\/td>\n<td style=\"vertical-align: bottom; background-color: #abddc5; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\">30%<\/td>\n<\/tr>\n<tr>\n<td style=\"vertical-align: bottom; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\"><a href=\"https:\/\/www.similarweb.com\/website\/sportsgirl.com.au\/\"><strong>sportsgirl.com.au<\/strong><\/a><\/td>\n<td style=\"vertical-align: bottom; background-color: #fbfefc; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\">0.66%<\/td>\n<td style=\"vertical-align: bottom; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\">.74M<\/td>\n<td style=\"vertical-align: bottom; background-color: #d0ecdf; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\">19%<\/td>\n<\/tr>\n<tr>\n<td style=\"vertical-align: bottom; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\"><a href=\"https:\/\/www.similarweb.com\/website\/ghanda.com\/\"><strong>ghanda.com<\/strong><\/a><\/td>\n<td style=\"vertical-align: bottom; background-color: #ffffff; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\">0.46%<\/td>\n<td style=\"vertical-align: bottom; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\">.52M<\/td>\n<td style=\"vertical-align: bottom; background-color: #d4eee1; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\">18%<\/td>\n<\/tr>\n<tr>\n<td style=\"vertical-align: bottom; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\"><a href=\"https:\/\/www.similarweb.com\/website\/glassons.com\/\"><strong>glassons.com<\/strong><\/a><\/td>\n<td style=\"vertical-align: bottom; background-color: #f7fcf9; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\">0.82%<\/td>\n<td style=\"vertical-align: bottom; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\">.93M<\/td>\n<td style=\"vertical-align: bottom; background-color: #f2faf6; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\">9%<\/td>\n<\/tr>\n<tr>\n<td style=\"vertical-align: bottom; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\"><a href=\"https:\/\/www.similarweb.com\/website\/supre.com.au\/\"><strong>supre.com.au<\/strong><\/a><\/td>\n<td style=\"vertical-align: bottom; background-color: #ffffff; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\">0.48%<\/td>\n<td style=\"vertical-align: bottom; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\">.55M<\/td>\n<td style=\"vertical-align: bottom; background-color: #ffffff; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\">5%<\/td>\n<\/tr>\n<tr>\n<td style=\"vertical-align: bottom; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\"><a href=\"https:\/\/www.similarweb.com\/website\/forevernew.com.au\/\"><strong>forevernew.com.au<\/strong><\/a><\/td>\n<td style=\"vertical-align: bottom; background-color: #e5f5ed; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\">1.54%<\/td>\n<td style=\"vertical-align: bottom; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\">1.75M<\/td>\n<td style=\"vertical-align: bottom; background-color: #ffffff; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\">5%<\/td>\n<\/tr>\n<tr>\n<td style=\"vertical-align: bottom; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\"><a href=\"https:\/\/www.similarweb.com\/website\/generalpants.com\/\"><strong>generalpants.com<\/strong><\/a><\/td>\n<td style=\"vertical-align: bottom; background-color: #e5f5ed; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\">0.63%<\/td>\n<td style=\"vertical-align: bottom; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\">.71M<\/td>\n<td style=\"vertical-align: bottom; background-color: #ffffff; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\">4%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>We can also see what appears to be a reemerging fitness\/home workout trend with increases for Rebel Sport, JD Sport, and Footlocker. Despite this, <a href=\"https:\/\/www.similarweb.com\/website\/nike.com\/\">nike.com saw an 11% decline in traffic<\/a> \u2013 remember this, because it will be important\u2026<\/p>\n<p>On the \u2018Challengers\u2019 table, it\u2019s clear Women\u2019s Fashion is driving the three fastest-growing Fashion brands with Dissh, St. Frock, and Sussan all posting impressive growth figures.<\/p>\n<p>So in a sector where the overall trend was one of decline, how did these Challenger brands post such impressive growth rates?<\/p>\n<p>To find out, and see the intrigue behind Nike.com\u2019s declining Australian traffic, <a href=\"https:\/\/www.similarweb.com\/corp\/reports\/ecommerce-analysis-surviving-the-economic-crisis\/\" target=\"_blank\" rel=\"noopener\">download the full report<\/a><\/p>\n<p><em>The Similarweb Insights &amp; Communications team is available to pull additional or updated data on request for the news media (journalists are invited to write to <\/em><a href=\"mailto:press@similarweb.com\/\" target=\"_blank\" rel=\"noopener\"><em>press@similarweb.com<\/em><\/a><em>). When citing our data, please reference Similarweb as the source and link back to the most relevant blog post or <\/em><a href=\"https:\/\/www.similarweb.com\/blog\/insights\/\"><em>similarweb.com\/blog\/insights\/<\/em><\/a><em>.<\/em><\/p>\n<p><a href=\"https:\/\/support.similarweb.com\/hc\/en-us\/articles\/360001631538-Similarweb-Data-Methodology\"><strong>Methodology<\/strong><\/a><\/p>\n<p><strong>Disclaimer: All names, brands, trademarks, and registered trademarks are the property of their respective owners.<\/strong> The data, reports, and other materials provided or made available by Similarweb consist of or include estimated metrics and digital insights generated by Similarweb using its proprietary algorithms, based on information collected by Similarweb from multiple sources using its advanced data methodologies. Similarweb shall not be responsible for the accuracy of such data, reports, and materials and shall have no liability for any decision by any third party based in whole or in part on such data, reports, and materials.<\/p>\n<p><em>Image by <\/em><a href=\"https:\/\/pixabay.com\/users\/haidi2002-1573467\/?utm_source=link-attribution&amp;utm_medium=referral&amp;utm_campaign=image&amp;utm_content=1028398\" rel=\"nofollow\"><em>haidi2002<\/em><\/a><em> from <\/em><a href=\"https:\/\/pixabay.com\/\/?utm_source=link-attribution&amp;utm_medium=referral&amp;utm_campaign=image&amp;utm_content=1028398\" rel=\"nofollow\"><em>Pixabay<\/em><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Over the past 12 months, Australian consumers have endured 12 interest rate rises. Due to the lag in how these increases filter through to homeowners, it\u2019s only in the past two or three months we\u2019ve started to really feel their impact \u2013 both for homeowners and for renters having their rents increased to cover higher [&hellip;]<\/p>\n","protected":false},"author":214,"featured_media":180689,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[8272,7892],"tags":[],"class_list":["post-180687","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-news","category-insights"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cost of Living Down Under: How is Australia&rsquo;s Fashion Sector Fairing? | Similarweb<\/title>\n<meta name=\"description\" content=\"In this first of three posts 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