{"id":180695,"date":"2023-09-19T17:25:18","date_gmt":"2023-09-19T17:25:18","guid":{"rendered":"https:\/\/www.similarweb.com\/blog\/?p=180695"},"modified":"2024-05-09T14:13:24","modified_gmt":"2024-05-09T14:13:24","slug":"consumer-electronics-au","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/insights\/ecommerce-news\/consumer-electronics-au\/","title":{"rendered":"What&#8217;s The Buzz in Australian Consumer Electronics?"},"content":{"rendered":"<p>Over the past 12 months, Australian consumers have endured 12 interest rate rises. Due to the lag in how these increases filter through to homeowners, it\u2019s only in the past two or three months we\u2019ve started to really feel their impact \u2013 both for homeowners and for renters having their rents increased to cover higher mortgage repayments.\u00a0<strong>\u00a0<\/strong><\/p>\n<p>That in itself is enough to put a dampener on consumer spending, but with inflation at record-high levels (which is the catalyst for the rate hikes), we wanted to explore what the impact has been on Australian eCommerce traffic.<\/p>\n<p>Over the coming days, we\u2019ll unpack the impact on several Australian eCommerce sectors. Last week, we <a href=\"https:\/\/www.similarweb.com\/blog\/insights\/ecommerce-news\/australia-cost-of-living-fashion\/\">unstitched<\/a> Fashion and Apparel, and in today\u2019s installment, we&#8217;ll decode Australia\u2019s online Consumer Electronics sector.<\/p>\n<h2>Key takeaways<\/h2>\n<ul>\n<li>Traffic to <a href=\"https:\/\/www.similarweb.com\/top-websites\/australia\/computers-electronics-and-technology\/consumer-electronics\/\">Australia\u2019s top Consumer Electronics websites<\/a> declined more than 10% YoY in the first six months of this year.<\/li>\n<li>JB Hi-Fi dominates the sector, but all major players saw significant traffic declines.<\/li>\n<li>As economic pressures build, Australians are increasingly interested in refurbished electronics.<\/li>\n<li>Home office-related searches are MIA as people reclaim their homes for leisure.<\/li>\n<\/ul>\n<h2>JB Hi-Fi is in a league of its own<\/h2>\n<p>Australia\u2019s Consumer Electronics market is absolutely dominated by JB-Hi-FI, with more than 21% of the entire category\u2019s <a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/market-share-guide\/\">market share<\/a>. Its closest competitor, Apple, has a 13.33% market share.<\/p>\n<p>The sector\u2019s overall decline is evident in the performance of the category leaders who, with the exception of Bing Lee, experienced YoY traffic declines of between 3 and 38% (but Bing Lee only narrowly avoided joining the rest of the cohort with an increase of just 1%).<\/p>\n<h3>JB HiFi dominates the category, while Reebelo, specializing in refurbished electronics, posts a remarkable 67% growth<\/h3>\n<table>\n<tbody>\n<tr style=\"height: 24pt;\">\n<td style=\"vertical-align: center; background-color: #4f8df9; color: #ffffff; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\"><strong>Category Leaders<\/strong><\/td>\n<td style=\"vertical-align: center; background-color: #4f8df9; color: #ffffff; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\"><strong>H1 23 Traffic Share %<\/strong><\/td>\n<td style=\"vertical-align: center; background-color: #4f8df9; color: #ffffff; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\"><strong>H1 23 Avg. Monthly Visits<\/strong><\/td>\n<td style=\"vertical-align: center; background-color: #4f8df9; color: #ffffff; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\"><strong>Visits Change YoY<\/strong><\/td>\n<\/tr>\n<tr>\n<td style=\"vertical-align: center; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\"><a href=\"https:\/\/www.similarweb.com\/website\/jbhifi.com.au\/\" target=\"_blank\" rel=\"noopener\"><strong>jbhifi.com.au<\/strong><\/a><\/td>\n<td style=\"vertical-align: center; background-color: #57bb8a; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\">21.56%<\/td>\n<td style=\"vertical-align: center; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\">15.26M<\/td>\n<td style=\"vertical-align: center; background-color: #fcf2f1; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\">-5%<\/td>\n<\/tr>\n<tr>\n<td style=\"vertical-align: center; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\"><a href=\"https:\/\/www.similarweb.com\/website\/apple.com\/\" target=\"_blank\" rel=\"noopener\"><strong>apple.com<\/strong><\/a><\/td>\n<td style=\"vertical-align: center; background-color: #9dd8bb; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\">13.33%<\/td>\n<td style=\"vertical-align: center; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\">9.42M<\/td>\n<td style=\"vertical-align: center; background-color: #fcf2f1; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\">-3%<\/td>\n<\/tr>\n<tr>\n<td style=\"vertical-align: center; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\"><a href=\"https:\/\/www.similarweb.com\/website\/officeworks.com.au\/\" target=\"_blank\" rel=\"noopener\"><strong>officeworks.com.au<\/strong><\/a><\/td>\n<td style=\"vertical-align: center; background-color: #abddc5; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\">11.62%<\/td>\n<td style=\"vertical-align: center; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\">8.25M<\/td>\n<td style=\"vertical-align: center; background-color: #fcf2f1; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\">-6%<\/td>\n<\/tr>\n<tr>\n<td style=\"vertical-align: center; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\"><a href=\"https:\/\/www.similarweb.com\/website\/harveynorman.com.au\/\" target=\"_blank\" rel=\"noopener\"><strong>harveynorman.com.au<\/strong><\/a><\/td>\n<td style=\"vertical-align: center; background-color: #caeada; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\">8.02%<\/td>\n<td style=\"vertical-align: center; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\">5.69M<\/td>\n<td style=\"vertical-align: center; background-color: #f8dcd9; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\">-16%<\/td>\n<\/tr>\n<tr>\n<td style=\"vertical-align: center; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\"><a href=\"https:\/\/www.similarweb.com\/website\/thegoodguys.com.au\/\" target=\"_blank\" rel=\"noopener\"><strong>thegoodguys.com.au<\/strong><\/a><\/td>\n<td style=\"vertical-align: center; background-color: #d1eddf; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\">7.16%<\/td>\n<td style=\"vertical-align: center; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\">5.08M<\/td>\n<td style=\"vertical-align: center; background-color: #f9e3e1; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\">-10%<\/td>\n<\/tr>\n<tr>\n<td style=\"vertical-align: center; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\"><a href=\"https:\/\/www.similarweb.com\/website\/samsung.com\/\" target=\"_blank\" rel=\"noopener\"><strong>samsung.com<\/strong><\/a><\/td>\n<td style=\"vertical-align: center; background-color: #d2ede0; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\">7.10%<\/td>\n<td style=\"vertical-align: center; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\">5.01M<\/td>\n<td style=\"vertical-align: center; background-color: #eb9a93; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\">-31%<\/td>\n<\/tr>\n<tr>\n<td style=\"vertical-align: center; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\"><a href=\"https:\/\/www.similarweb.com\/website\/ebgames.com.au\/\" target=\"_blank\" rel=\"noopener\"><strong>ebgames.com.au<\/strong><\/a><\/td>\n<td style=\"vertical-align: center; background-color: #f6fcf9; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\">2.79%<\/td>\n<td style=\"vertical-align: center; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\">1.98M<\/td>\n<td style=\"vertical-align: center; background-color: #fcf2f1; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\">-4%<\/td>\n<\/tr>\n<tr style=\"height: 13pt;\">\n<td style=\"vertical-align: center; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\"><a href=\"https:\/\/www.similarweb.com\/website\/appliancesonline.com.au\/\" target=\"_blank\" rel=\"noopener\"><strong>appliancesonline.com.au<\/strong><\/a><\/td>\n<td style=\"vertical-align: center; background-color: #f8fcfa; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\">2.61%<\/td>\n<td style=\"vertical-align: center; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\">1.85M<\/td>\n<td style=\"vertical-align: center; background-color: #f8dddb; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\">-12%<\/td>\n<\/tr>\n<tr>\n<td style=\"vertical-align: center; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\"><a href=\"https:\/\/www.similarweb.com\/website\/dicksmith.com.au\/\" target=\"_blank\" rel=\"noopener\"><strong>dicksmith.com.au<\/strong><\/a><\/td>\n<td style=\"vertical-align: center; background-color: #ffffff; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\">1.72%<\/td>\n<td style=\"vertical-align: center; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\">1.23M<\/td>\n<td style=\"vertical-align: center; background-color: #e67c73; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\">-38%<\/td>\n<\/tr>\n<tr>\n<td style=\"vertical-align: center; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\"><a href=\"https:\/\/www.similarweb.com\/website\/binglee.com.au\/\" target=\"_blank\" rel=\"noopener\"><strong>binglee.com.au<\/strong><\/a><\/td>\n<td style=\"vertical-align: center; background-color: #ffffff; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\">1.68%<\/td>\n<td style=\"vertical-align: center; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\">1.19M<\/td>\n<td style=\"vertical-align: center; background-color: #daf0e5; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\">1%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><em>Category Leaders are defined as the <a href=\"https:\/\/www.similarweb.com\/top-websites\/\">top websites<\/a> in the respective category based on their <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/traffic-share\/\">Traffic Share<\/a>.<\/em><\/p>\n<p><em>Category Challengers refer to websites with over 500,000 Average Monthly Visits, experiencing the highest rate of growth within the category.<\/em><\/p>\n<table>\n<tbody>\n<tr>\n<td style=\"vertical-align: center; background-color: #4f8df9; color: #ffffff; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\"><strong>Category<\/strong><\/p>\n<p><strong>Challengers<\/strong><\/td>\n<td style=\"vertical-align: center; background-color: #4f8df9; color: #ffffff; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\"><strong>H1 23 Traffic<\/strong><\/p>\n<p><strong>Share %<\/strong><\/td>\n<td style=\"vertical-align: center; background-color: #4f8df9; color: #ffffff; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\"><strong>H1 23 Avg. Monthly Visits<\/strong><\/td>\n<td style=\"vertical-align: center; background-color: #4f8df9; color: #ffffff; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\"><strong>Visits Change YoY<\/strong><\/td>\n<\/tr>\n<tr>\n<td style=\"vertical-align: center; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\"><a href=\"https:\/\/www.similarweb.com\/website\/reebelo.com.au\/\" target=\"_blank\" rel=\"noopener\"><strong>reebelo.com.au<\/strong><\/a><\/td>\n<td style=\"vertical-align: center; background-color: #a2dabe; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\">0.73%<\/td>\n<td style=\"vertical-align: center; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\">.52M<\/td>\n<td style=\"vertical-align: center; background-color: #57bb8a; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\">67%<\/td>\n<\/tr>\n<tr>\n<td style=\"vertical-align: center; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\"><a href=\"https:\/\/www.similarweb.com\/website\/ring.com\/\" target=\"_blank\" rel=\"noopener\"><strong>ring.com<\/strong><\/a><\/td>\n<td style=\"vertical-align: center; background-color: #f5fbf8; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\">0.35%<\/td>\n<td style=\"vertical-align: center; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\">.25M<\/td>\n<td style=\"vertical-align: center; background-color: #afdfc7; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\">33%<\/td>\n<\/tr>\n<tr>\n<td style=\"vertical-align: center; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\"><a href=\"https:\/\/www.similarweb.com\/website\/msy.com.au\/\" target=\"_blank\" rel=\"noopener\"><strong>msy.com.au<\/strong><\/a><\/td>\n<td style=\"vertical-align: center; background-color: #f2faf6; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\">0.36%<\/td>\n<td style=\"vertical-align: center; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\">.25M<\/td>\n<td style=\"vertical-align: center; background-color: #bbe4d0; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\">28%<\/td>\n<\/tr>\n<tr>\n<td style=\"vertical-align: center; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\"><a href=\"https:\/\/www.similarweb.com\/website\/teds.com.au\/\" target=\"_blank\" rel=\"noopener\"><strong>teds.com.au<\/strong><\/a><\/td>\n<td style=\"vertical-align: center; background-color: #e7f6ef; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\">0.41%<\/td>\n<td style=\"vertical-align: center; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\">.29M<\/td>\n<td style=\"vertical-align: center; background-color: #bde5d1; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\">27%<\/td>\n<\/tr>\n<tr>\n<td style=\"vertical-align: center; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\"><a href=\"https:\/\/www.similarweb.com\/website\/digidirect.com.au\/\" target=\"_blank\" rel=\"noopener\"><strong>digidirect.com.au<\/strong><\/a><\/td>\n<td style=\"vertical-align: center; background-color: #cbeadb; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\">0.54%<\/td>\n<td style=\"vertical-align: center; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\">.39M<\/td>\n<td style=\"vertical-align: center; background-color: #c0e6d4; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\">26%<\/td>\n<\/tr>\n<tr>\n<td style=\"vertical-align: center; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\"><a href=\"https:\/\/www.similarweb.com\/website\/jw.com.au\/\" target=\"_blank\" rel=\"noopener\"><strong>jw.com.au<\/strong><\/a><\/td>\n<td style=\"vertical-align: center; background-color: #ffffff; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\">0.30%<\/td>\n<td style=\"vertical-align: center; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\">.22M<\/td>\n<td style=\"vertical-align: center; background-color: #e6f5ee; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\">11%<\/td>\n<\/tr>\n<tr>\n<td style=\"vertical-align: center; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\"><a href=\"https:\/\/www.similarweb.com\/website\/dyson.com.au\/\" target=\"_blank\" rel=\"noopener\"><strong>dyson.com.au<\/strong><\/a><\/td>\n<td style=\"vertical-align: center; background-color: #57bb8a; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\">1.07%<\/td>\n<td style=\"vertical-align: center; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\">.77M<\/td>\n<td style=\"vertical-align: center; background-color: #f1faf5; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\">7%<\/td>\n<\/tr>\n<tr>\n<td style=\"vertical-align: center; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\"><a href=\"https:\/\/www.similarweb.com\/website\/dji.com\/\" target=\"_blank\" rel=\"noopener\"><strong>dji.com<\/strong><\/a><\/td>\n<td style=\"vertical-align: center; background-color: #fbfefc; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\">0.32%<\/td>\n<td style=\"vertical-align: center; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\">.23M<\/td>\n<td style=\"vertical-align: center; background-color: #f6fcf9; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\">5%<\/td>\n<\/tr>\n<tr>\n<td style=\"vertical-align: center; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\"><a href=\"https:\/\/www.similarweb.com\/website\/lg.com\/\" target=\"_blank\" rel=\"noopener\"><strong>lg.com<\/strong><\/a><\/td>\n<td style=\"vertical-align: center; background-color: #b3e1ca; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\">0.65%<\/td>\n<td style=\"vertical-align: center; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\">.47M<\/td>\n<td style=\"vertical-align: center; background-color: #ffffff; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\">1%<\/td>\n<\/tr>\n<tr>\n<td style=\"vertical-align: center; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\"><a href=\"https:\/\/www.similarweb.com\/website\/store.google.com\/\" target=\"_blank\" rel=\"noopener\"><strong>store.google.com<\/strong><\/a><\/td>\n<td style=\"vertical-align: center; background-color: #8ed2b0; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\">0.82%<\/td>\n<td style=\"vertical-align: center; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\">.58M<\/td>\n<td style=\"vertical-align: center; background-color: #ffffff; padding: 2pt 2pt 2pt 2pt; overflow: hidden; border: solid #FFFFFF 1pt;\">1%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>But perhaps the most interesting insight on this table is evident when looking at the fastest-growing Consumer Electronics players.<\/p>\n<p>To find out more about what\u2019s driving Australia\u2019s fastest growing Consumer Electronics brand, <a href=\"https:\/\/www.similarweb.com\/corp\/reports\/ecommerce-analysis-surviving-the-economic-crisis\/\">download the full report<\/a>.<\/p>\n<p><em>The Similarweb Insights &amp; Communications team is available to pull additional or updated data on request for the news media (journalists are invited to write to <\/em><a href=\"mailto:press@similarweb.com\/\" target=\"_blank\" rel=\"noopener\"><em>press@similarweb.com<\/em><\/a><em>). When citing our data, please reference Similarweb as the source and link back to the most relevant blog post or <\/em><a href=\"https:\/\/www.similarweb.com\/blog\/insights\/\"><em>similarweb.com\/blog\/insights\/<\/em><\/a><em>.<\/em><\/p>\n<p><a href=\"https:\/\/support.similarweb.com\/hc\/en-us\/articles\/360001631538-Similarweb-Data-Methodology\"><strong>Methodology<\/strong><\/a><\/p>\n<p><strong>Disclaimer: All names, brands, trademarks, and registered trademarks are the property of their respective owners.<\/strong> The data, reports, and other materials provided or made available by Similarweb consist of or include estimated metrics and digital insights generated by Similarweb using its proprietary algorithms, based on information collected by Similarweb from multiple sources using its advanced data methodologies. Similarweb shall not be responsible for the accuracy of such data, reports, and materials and shall have no liability for any decision by any third party based in whole or in part on such data, reports, and materials.<\/p>\n<p><em>Photo by <a href=\"https:\/\/unsplash.com\/@justaguyintech?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">Akhil Yerabati<\/a> on <a href=\"https:\/\/unsplash.com\/photos\/Q2uV5TkjNz8?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">Unsplash<\/a> <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Over the past 12 months, Australian consumers have endured 12 interest rate rises. Due to the lag in how these increases filter through to homeowners, it\u2019s only in the past two or three months we\u2019ve started to really feel their impact \u2013 both for homeowners and for renters having their rents increased to cover higher [&hellip;]<\/p>\n","protected":false},"author":214,"featured_media":180704,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[8272,7892],"tags":[],"class_list":["post-180695","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-news","category-insights"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What&#039;s The Buzz in Australian Consumer Electronics? | Similarweb<\/title>\n<meta name=\"description\" content=\"With interest rates and living expenses on the 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