{"id":181089,"date":"2023-09-28T09:00:25","date_gmt":"2023-09-28T09:00:25","guid":{"rendered":"https:\/\/www.similarweb.com\/blog\/?p=181089"},"modified":"2025-11-18T11:51:30","modified_gmt":"2025-11-18T11:51:30","slug":"search-tracker","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/search-tracker\/","title":{"rendered":"What to Expect From Our New Search Monitoring Tools"},"content":{"rendered":"<p>Today, we\u2019re excited to announce that we\u2019ve launched a new module on Similarweb: <strong>Search Tracker<\/strong>. This is made up of two features: <strong>Rank Tracker<\/strong> and <strong>Brand Protection<\/strong>, and they\u2019re here to deliver a holistic approach to search tracking and monitoring.<\/p>\n<p><a href=\"https:\/\/www.similarweb.com\/corp\/search\/rank-tracker\/\">Rank Tracker<\/a> allows SEO and <a href=\"https:\/\/www.similarweb.com\/corp\/teams\/marketing\/\">marketing teams<\/a> to keep on top of <a href=\"https:\/\/support.similarweb.com\/hc\/en-us\/articles\/9278022408733-Organic-Search\">organic search<\/a>, giving daily updates into your own \u2013 and your competitors\u2019 \u2013 rankings on search. <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/brand-protection\/\">Brand Protection<\/a> is for the PPC marketers out there, sending alerts when any competitive moves are made on your chosen, business-critical paid keywords, whether they\u2019re branded or not.<\/p>\n<h2>Game-changing tracking for search marketers<\/h2>\n<p>Completing our search toolkit, these new monitoring and tracking tools equip marketers with everything they need to create, maintain and adapt a winning <a href=\"https:\/\/www.similarweb.com\/blog\/research\/digital-analysis\/digital-strategy\/\">digital strategy<\/a>.<\/p>\n<p>Because the search landscape is more complicated, competitive and changeable than ever before. And marketers need to react fast to get and stay ahead.<\/p>\n<p>\u201c<em>Speed is important in search marketing, making daily data updates essential for any digital marketing team<\/em>,\u201d said Or Offer, CEO of Similarweb.<\/p>\n<p>\u201c<em>Our customers tell us that they can counter competitive threats more effectively and take advantage of opportunities before they slip away when they respond quickly, and providing more current data is one of the ways we\u2019re responding to that requirement. In addition, SEO and PPC teams and the tools they use are too often siloed, leading to disjointed strategies. Search Tracker helps bring those teams together around a single source of truth.<\/em>\u201d<\/p>\n<h2>Rank Tracker: Track organic searches every day, for any location<\/h2>\n<p>Rank Tracker does what it says on the tin: it monitors search rankings on a daily basis, providing you with an up-to-date view of SERPs. With this tool, you can:<\/p>\n<ul>\n<li>Get an accurate daily view of what\u2019s happening on search<\/li>\n<li>See how your content weighs up against your competitors<\/li>\n<li>Find out which domains are competing against yours (and you might be surprised)<\/li>\n<li>Understand which of your own pages might be <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/keyword-cannibalization\/\">cannibalizing<\/a> your <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/content-marketing\/pillar-page\/\">pillar content<\/a><\/li>\n<li>Track rankings from anywhere in the world &#8211; from country to city, and city to ZIP code<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone wp-image-181090 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/search-tracker-rank-tracker.png\" alt=\"search tracker - rank tracker\" width=\"1600\" height=\"718\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/search-tracker-rank-tracker.png 1600w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/search-tracker-rank-tracker-300x135.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/search-tracker-rank-tracker-1024x460.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/search-tracker-rank-tracker-768x345.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/search-tracker-rank-tracker-1536x689.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/search-tracker-rank-tracker-512x230.png 512w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><em>Compare Weighted Average Position, Visibility and Clicks &#8211; three advanced metrics that show your keyword performance on a daily basis, with unrivaled accuracy.<\/em><\/p>\n<p>Okay, okay &#8211; we know, you\u2019ve seen some rank trackers in your time, but you haven\u2019t experienced granularity and reliability like this. Our advanced metrics, real-user data, and unique reports are industry-leading:<\/p>\n<ul>\n<li><strong>Competitor Report:<\/strong> See every single competitor for a keyword, along with how many clicks each receive<\/li>\n<li><strong>SERP feature report:<\/strong> A full breakdown of page 1 of the SERP for any given keyword &#8211; we monitor Google for you, as well as your keywords<\/li>\n<\/ul>\n<p>With this information, you\u2019ll know exactly what to do and <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/content-optimization\/\">how to optimize your content<\/a> to get to \u2013 and stay on \u2013 page 1.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-181057 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/search-tracker-competitor-report.gif\" alt=\"search tracker - competitor report\" width=\"600\" height=\"323\" \/><\/p>\n<p><em>Our Competitor Report tool, showcasing all the competitors that are going after the same keywords you\u2019re tracking and how their positions change over time.<\/em><\/p>\n<h2>Brand Protection: Get alerted to competitors\u2019 bids against you<\/h2>\n<p>Did we mention it\u2019s a competitive world out there? Oh yes, <em>we did.\u00a0<\/em><\/p>\n<p>And in the competitive world of search, businesses fight dirty &#8211; some, dirtier than others. Consider our new <a href=\"https:\/\/www.similarweb.com\/corp\/search\/features\/brand-protection\/\">Brand Protection tool<\/a> a shield for any keyword battles you may face.<\/p>\n<p>With our Brand Protection tool, you can <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/sem-ppc\/brand-bidding-competitors\/\">monitor your competitors\u2019 paid keywords<\/a> and be alerted when a competitor makes any moves on your business-critical and <a href=\"https:\/\/support.similarweb.com\/hc\/en-us\/articles\/4407713346065-Branded-Keywords\">branded keywords<\/a>.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-181091 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/search-tracker-brand-protection-ads.png\" alt=\"search tracker - brand protection - ads\" width=\"537\" height=\"793\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/search-tracker-brand-protection-ads.png 537w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/search-tracker-brand-protection-ads-203x300.png 203w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/search-tracker-brand-protection-ads-347x512.png 347w\" sizes=\"(max-width: 537px) 100vw, 537px\" \/><\/p>\n<p><em>An example of the Brand Protection alert that would come directly to your inbox.<\/em><\/p>\n<p>With our superior data on hand, you can spot threats and opportunities early to quickly pivot your strategy and ultimately, win or win back the traffic that you deserve. Be reactive &#8211; don\u2019t miss your chance by skipping those daily updates to, and on, the SERPs.<\/p>\n<h2>Why you want to align your SEO and PPC efforts<\/h2>\n<p>In SEO and PPC, you have a single goal: <strong>Enhancing your brand\u2019s online presence<\/strong>. So, while the functions are separate, the channel you\u2019re operating on is exactly the same.<\/p>\n<p>With a holistic view of the SERPs, and tracking it as a marketing team, you gain a far deeper understanding of how search works, its changes, and how to adapt to those changes.<\/p>\n<p>Use this holistic view \u2013 or single source of truth \u2013 to align your two strategies, strengthening your journey towards that one goal of digital acquisition. Aligning your data, your content, your <a href=\"https:\/\/www.similarweb.com\/blog\/research\/audience-and-brand-building\/target-audience-analysis\/\">target audience<\/a>, and your keywords make for a better, more consistent customer experience, increasing your credibility and trust as a brand.<\/p>\n<p>And you know what that means? More engagement, whether they\u2019re new users, returning users, or referred users.<\/p>\n<h2>Try Similarweb Search Tracker<\/h2>\n<p>Rank Tracker and Brand Protection are officially live and available in-platform to Similarweb account-managed customers. We\u2019ve had some great feedback already, and can\u2019t wait to hear what you think when you <a href=\"https:\/\/pro.similarweb.com\/#\/digitalsuite\/rank-tracker\/wizard\">try it yourself<\/a>.<\/p>\n<p>Not a Similarweb customer? Speak to one of our marketing experts today to hear how Search Tracker will work for your business.<\/p>\n    <div class=\"post-banner post-banner--base\">\n        <div class=\"post-banner__wrapper\">\n            <div class=\"post-banner__text\">\n                                    <p class=\"post-banner__title\">Maximize the potential of your PPC and SEO efforts<\/p>\n                                    <p class=\"post-banner__subtitle\">Unlock the world's most accurate and actionable digital data<\/p>\n                                <div class=\"post-banner__button-wrapper\">\n                                            <a class=\"swui-button swui-button--solid swui-button--primary post-banner__button js-post-banner\"\n                           href=\"https:\/\/account.similarweb.com\"\n                           data-disable-dynamic-tracking\n                        >Try Similarweb free<\/a>\n                                    <\/div>\n            <\/div>\n                    <\/div>\n    <\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Today, we\u2019re excited to announce that we\u2019ve launched a new module on Similarweb: Search Tracker. This is made up of two features: Rank Tracker and Brand Protection, and they\u2019re here to deliver a holistic approach to search tracking and monitoring. Rank Tracker allows SEO and marketing teams to keep on top of organic search, giving [&hellip;]<\/p>\n","protected":false},"author":388,"featured_media":181093,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[6726,6712,6698],"tags":[],"class_list":["post-181089","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-announcements","category-product-updates","category-updates"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Search Tracker: Start Tracking Your Competitors With Similarweb | Similarweb<\/title>\n<meta name=\"description\" content=\"We\u2019re excited to announce the launch of a new module on Similarweb: Search Tracker. 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