Here we walk through how to cherry-pick the most impactful keywords for rank tracking, with a little help from Similarweb\u2019s Rank Tracker<\/a>, so you jump to the top of those search results in no time.<\/p>\n To create a keyword list on Similarweb, head to \u2018My Keyword Lists\u2019 under the SEO module. You can either:<\/p>\n Name your keyword list and then start by typing keywords in manually or pasting a list of keywords in.<\/p>\n If you\u2019re looking for inspiration, you can use our keyword tool<\/a> to enter in a seed word and get a list of related keywords. You can then go through and select which keywords to add to a new keyword list.<\/p>\n Simply check the keywords you like from the generated list and add them to a new keyword list.<\/em><\/p>\n Once you\u2019ve got your list set up, it couldn\u2019t be easier to add it into Similarweb\u2019s Rank Tracker:<\/p>\n Within Rank Tracker, import your Keyword List by searching for it by name. This is also your opportunity to add in any keyword tags (which we\u2019ll talk about later).<\/em><\/p>\n Google Search Console shows the search queries you rank for. While the number of clicks isn\u2019t accurate here, the terms themselves are. So this is a great place to start from scratch.<\/p>\n On your Google Search Console navigation, go to \u2018Search Results\u2019 under the Performance section.<\/p>\n Here you\u2019ll see a dashboard with your top queries, which you can then filter by date range:<\/p>\n Then, simply \u2018Export\u2019 your filtered list in your preferred format:<\/p>\n You won\u2019t want to track every term in the list. So we advise taking a bit of time to filter out queries that aren\u2019t targets for your business.<\/p>\n Once your list is ready you can upload directly to the Rank Tracker in our pre-made CSV template.<\/p>\n If you are starting new, then keyword research can work for rank tracking. And we have a few places where you can gather inspo from either a seed word or your competitors\u2019 keyword lists.<\/p>\n 1) Keyword Generator<\/p>\n Whenever you\u2019re looking for keyword inspiration, Similarweb\u2019s Keyword Generator<\/a> is the natural first stop.<\/p>\n Type in a seed keyword and instantly get a treasure trove of relevant keywords to sift through.<\/p>\n However, to find the best ones for tracking, that\u2019s where our metrics really make a difference. Once you\u2019ve singled out the most relevant keywords, analyze the data on search volume, yearly trend and search intent<\/a> to understand which keywords have the most potential for your business.<\/p>\n Dig even deeper and explore the \u2018Related Keywords\u2019 tab to find semantically related keywords<\/a> that you may have otherwise missed. Look for long-tail keyword variations with high search volume<\/a> but low keyword difficulty that are easier to rank for but will still drive targeted traffic to your website<\/strong>.<\/p>\n To ensure you\u2019re targeting keywords that your customers are searching for right now, check out the \u2018Trending Keywords<\/a>\u2019 section. Here you\u2019ll see which keywords have gained significant traction in the last month.<\/p>\n 2) Competitor Keywords<\/p>\n Get some more keyword inspiration by analyzing your organic competitors<\/a>. Begin by heading to Similarweb\u2019s \u2018Keywords\u2019 feature under the Search tab to uncover the keywords your competitors are organically ranking for.<\/p>\n Type in a competitor and select the \u2018Organic Traffic\u2019 filter. To remove their branded keywords from view, choose \u2018non-branded keywords\u2019.<\/p>\n Then, look through your competitor\u2019s top organic keywords to see search volume data and pinpoint which keywords are driving the most traffic to their website<\/strong>.<\/p>\n As your main goal is to climb up the SERPs, filter the list by keyword intent, keyword difficulty<\/a> to extract more information on how to rank for each specific keyword you add to your list.<\/p>\n 3) Organic Pages<\/p>\n Or, you can gather keywords at a page level. Next, head to our \u2018Organic Pages\u2019 feature under Organic Website Analysis. Start by typing in a competitor to see an overview of their best-performing URLs and the keywords that generated traffic to each page.<\/p>\n From here, you can pick out the most relevant primary and secondary keywords to add to your list.<\/p>\n With a quick glance at Anthropologie\u2019s best organic pages, we see that their \u2018Dresses\u2019 category page was one of their top 5 highest traffic pages over the summer. The \u2018All Keywords\u2019 drop down shows the extensive list of high-volume keywords that brought traffic to that page.<\/em><\/p>\n 4) Keyword Gap<\/p>\n Use Similarweb’s Keyword Gap tool<\/a> to compare your keyword profile against your biggest competitors\u2019, and identify keywords that are driving traffic to their website, but not yours.<\/p>\n Find the Keyword Gap tool under \u2018Keyword Opportunities\u2019 on our platform. From there, type in up to 5 websites, including yours, to compare. You\u2019ll see a Venn diagram displaying the keyword gap<\/a> across the websites.<\/p>\n What you really want, though, is the table of search terms underneath. It shows the keywords channeling traffic to your competitor, along with relevant metrics such as traffic volume, search intent and SERP features<\/a>.<\/p>\n Study this breakdown to identify keywords you are not yet targeting, as well as gaps in your competitors\u2019<\/em> keyword strategy. Then, use the metrics on display to measure the traffic potential of each keyword before deciding whether to track.<\/p>\n So you\u2019ve now got the best possible keyword list for rank tracking. How can you set yourself up for success in the SERPs?<\/p>\n With Similarweb\u2019s Rank Tracker<\/p>\n With our keyword ranking tool, you can track your organic ranking position daily to keep a keen eye on the changing SERP landscape, and get a deeper understanding of the keywords you\u2019re tracking with all the juicy metrics on offer.<\/p>\n On top of seeing where you\u2019re positioned, you\u2019ll get a stream of actionable insights based on changing rank, search volume, SERP features and cost-per-click (CPC), as well as which website is winning the most traffic from each keyword.<\/p>\n For the most targeted rank tracking<\/a> possible, utilize the \u2018Keyword Tagging\u2019 feature to segment your targeted keyword list further. Here you tag each individual keyword to create various groups to monitor.<\/p>\n Here\u2019s an great example from Lululemon:<\/p>\n Monitoring the ranking and visibility of various keyword subsets<\/a> gives you a super nuanced analysis of how each one is performing in the SERPs, with insights on the weighted average position and SERPs features specific to these subgroups.<\/p>\n Each keyword subgroup may require different strategies to improve ranking<\/a>, thanks to differing keyword difficulty, search intent and the type of SERP features.<\/p>\n Head to our Knowledge Center for more information on how to tag keywords for ranking tracking<\/a>.<\/p>\n 1) Know where you stand<\/p>\n Tracking the right keywords helps you understand your place in the SERPs and in the wider market or industry landscape. It also gives you an accurate picture of who you\u2019re competing against for the top spots. Where you rank on search results is a true marker of how visible your brand is to your target audience.<\/strong><\/p>\n 2) Know where to focus your efforts<\/p>\n When you monitor the right set of keywords, you\u2019ll quickly identify where you rank well, and which pages need improvement.<\/p>\n 3) Identify traffic-generating keywords<\/p>\n Keywords are not created equal, and search volume doesn\u2019t necessarily equate to website traffic<\/a>. With Similarweb\u2019s Rank Tracker, we show you accurate click estimates for each and every keyword.<\/p>\n So, if you experience traffic gains or dips or Google rolls out an algorithm update, by tracking the right keywords you can quickly identify your most impactful keywords and work to protect them.<\/p>\n Do:<\/em><\/p>\n ✅ Focus on relevance: <\/strong>Choose keywords that are highly relevant to your content, products, or services. These should be terms that your target audience is most likely<\/em> to use when searching for what you offer.<\/p>\n ✅ Understand intent: <\/strong>Select keywords that align with the intentions of your users, whether they just want information, to make a purchase, or are seeking a particular service. This will lead to better conversion rates.<\/p>\n ✅ Include competitor keywords: <\/strong>Include keywords that your competitors are ranking particularly highly for, especially if they\u2019re potentially relevant to your business.<\/p>\n ✅ Select well-performing keywords: <\/strong>Some low-hanging fruit for you to rank even higher for existing content and landing pages that are already driving traffic to your site.<\/p>\n ✅ Include long-tail keywords: <\/strong>Long-tail keywords<\/a> are more specific, often easier to rank for and can drive highly targeted traffic to your website and improve conversion rates.<\/p>\n ✅ Set reminders: <\/strong>Set up weekly or monthly reminders to review your list of keywords to keep track of trends and changes and catch competitor moves.<\/p>\n Don’t:<\/em><\/p>\n ❌ Rely on high volume: <\/strong>By choosing to track only<\/em> high volume, high-difficulty keywords, you\u2019ll miss the impactful long-tail specific for your niche.<\/p>\n ❌ Overlook branded keywords: <\/strong>Tracking how you rank for your brand related keywords can give you insight into brand visibility and reputation and alert you when competitors step into your established territory.<\/p>\n ❌ Ignore local keywords: <\/strong>Only 30% of businesses optimize for local SEO. If you\u2019re a local business, or targeting a specific region, tracking location-based keywords is crucial to see if you\u2019re reaching your audience where they are.<\/p>\n The key is to track a manageable<\/em> set of super relevant and targeted keywords depending on the size of your company and how competitive your industry is. Here\u2019s a rough guide on how big your keyword rank tracking list should be:<\/p>\n Small businesses:<\/strong> Start by tracking 100+ keywords, focusing on a mix of branded, product\/service-related and local SEO keywords. If, as a small business, you have a content-rich offering with multiple blogs, articles etc, you should look at tracking a minimum of 1,000.<\/p>\n Medium businesses:<\/strong> Those with a bigger market share should track between 1,000 – 10,000 keywords, depending on their range of products\/services and competition level.<\/p>\n Large businesses: <\/strong>Bigger brands in highly competitive industries will need to track thousands, if not hundreds of thousands of keywords, encompassing a variety of keyword types<\/a>, to fully understand their market presence<\/a> and search visibility.<\/p>\n Navigating the SERPs these days is not for the faint of heart. Getting those coveted top spots demands precisive, strategic and consistent keyword tracking. So choosing the right set of keywords is the key to successfully climbing up the SERP ladder.<\/p>\nHow to pick the right keywords for rank tracking<\/h2>\n
1. Create a keyword list in Similarweb<\/h3>\n
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![\"How](\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/10\/Add-Keyword-List-Headphones.png\")
<\/p>\n\n
![\"How](\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/10\/Keyword-Generator-Headphones.png\")
<\/p>\n![\"Adding](\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/10\/Add-Keyword-List-to-Rank-Tracker.png\"){kind=tracking}
<\/p>\n2. Export your existing terms from Google Search Console<\/h3>\n
![\"Google](\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/10\/GSC-Navigation.png\")
<\/p>\n![\"Google](\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/10\/GSC-Date-Range-selection.png\")
<\/p>\n![\"Export](\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/10\/Export-List-from-GSC.png\")
<\/p>\n3. Find keywords from scratch using Similarweb<\/h3>\n
![\"Keyword](\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/10\/Keyword-Generator.png\")
<\/p>\n![\"Find](\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/10\/Related-Keyworks-headphones.png\")
<\/p>\n![\"Find](\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/10\/Trending-Keywords-headphones.png\")
<\/p>\n![\"Competitive](\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/10\/Competitive-keyword-research.png\")
<\/p>\n![\"Organic](\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/10\/Organic-Pages-Keywords-Anthropologie.png\")
<\/p>\n![\"Keyword](\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/10\/Keyword-Overlap-Anthropologie.png\")
<\/p>\nHow to tag your keywords for rank tracking<\/h2>\n
![\"How](\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/10\/Lululemon-Rank-Tracker-Tagging.png\"){kind=tracking}
<\/p>\nWhy choosing the right keywords to track is important<\/h2>\n
The do\u2019s and don\u2019t for keyword tracking<\/h2>\n
How many keywords should you track?<\/h3>\n
To wrap things up\u2026<\/h2>\n