{"id":181365,"date":"2023-10-05T14:38:51","date_gmt":"2023-10-05T14:38:51","guid":{"rendered":"https:\/\/www.similarweb.com\/blog\/?p=181365"},"modified":"2025-07-15T07:21:21","modified_gmt":"2025-07-15T07:21:21","slug":"similarweb-trends-vs-google-trends","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/similarweb-trends-vs-google-trends\/","title":{"rendered":"Similarweb Trends vs Google Trends: Who Does It Best?"},"content":{"rendered":"

Staying on top of the trends isn\u2019t just about being or sounding cool in front of your pals (but it helps) – it helps you to market your product in the most relatable and efficient way for your target audience<\/a>.<\/p>\n

It\u2019s often easy to spot the newest trends once they\u2019ve gotten big, but how do you catch them as they are growing and before the trend has passed?<\/p>\n

We\u2019re here to talk you through the difference between Similarweb Trends and Google Trends, and how each of them can help you ride the marketing wave of trending topics.<\/p>\n

What\u2019s the difference between Google Trends and Similarweb?<\/h2>\n

Google Trends is a free tool that reveals the most popular search terms seen on Google search, including Google image search, news search and shopping, but also YouTube search.<\/p>\n

Similarweb is a comprehensive data platform that provides marketing teams with all the insights and numbers \u2013 including for trending keywords and topics \u2013 that they need to win in the ever-competitive world of search, whatever their industry or business-size.<\/p>\n

The difference? Raw data. Similarweb uses its real-time, real-user data to provide fresh and up-to-date information that can inform any marketing strategy with the cold, hard numbers. Whereas Google\u2019s metrics are far more relative to a search term\u2019s popularity out of 100, or what it\u2019s being directly compared to.<\/p>\n

Google Trends vs Similarweb Trends<\/h2>\n

\"Google<\/p>\n

Google Trends<\/h3>\n

Let\u2019s look into the pros and cons of using Google Trends as a marketing tool:<\/p>\n

✅ It\u2019s free<\/strong><\/p>\n

Who doesn\u2019t love a freebie? This makes Google Trends widely accessible to anyone that uses the internet, meaning you can see the most talked-about topics around the world or in your country at the click of a button.<\/p>\n

✅ Quick comparisons<\/strong><\/p>\n

Google Trends is an easy-to-use platform that allows you to compare between search terms easily, giving you a good idea how popular some terms are versus others. Its Trending Now gives you the hottest keywords in daily search and real-time search (which is especially great if you love to keep up with news and sport).<\/p>\n

\"google<\/p>\n

❌ It\u2019s based on popular search terms<\/strong><\/p>\n

But there\u2019s a downside to popular search terms. If you love football, you can guarantee Google Trends\u2019 trending page is filled to the brim with top articles about the recent NFL games on a Sunday night or Monday morning. This is a page that becomes quite exclusive, and (most likely) irrelevant to your business – the same goes for the suggested Search topics and Search queries on the Explore page. Which leads us on to our next point\u2026<\/p>\n

❌ Manual keyword research process for your business\u2019 keywords\u00a0<\/strong><\/p>\n

With a focus on international or national popular search terms, Google Trends makes it difficult for you to find business-related trending keywords. While you can add and compare your own search terms in the blank box, the process is manual and based on guesswork or external sources of keyword research<\/a>, as it provides no insight into growing keywords in your specific industry.<\/p>\n

❌ Unclear and unmeasurable metrics in a business capacity<\/strong><\/p>\n

If you know the keywords you\u2019re looking into, you are given a graph of the keyword\u2019s traffic trend over time. However, this is based on a scale of 0 (when there was no traffic) to 100 (when it hit its peak in traffic). Working in marketing, you\u2019ll know that peaks can increase – and you\u2019ll want them to increase. Not only that, but this makes keywords incomparable to other keywords as it doesn\u2019t provide the absolute numbers.<\/p>\n

\"google<\/p>\n

\"google<\/p>\n

Here we have an example of two trending search terms that individually had reached their \u2018peak\u2019 of 100, but in comparison (below image), their Google Trends metrics are very different.<\/em><\/p>\n

❌ Not for marketing teams\u00a0<\/strong><\/p>\n

Marketing teams need a data-driven strategy to succeed on search. WIthout the data, it becomes guesswork, and that results in poor planning and poor results. Trending topics and trending keywords<\/a> are both things that need to be considered in a marketing strategy to resonate and stay relevant, and without the facts and stats, you\u2019ll fall behind quickly. Google Trends is great to use in conjunction with other reliable data-providers or for more personal use.<\/p>\n

Similarweb Trends<\/h3>\n

And here are the pros and cons of using Similarweb and it\u2019s trend-finding tool for your marketing strategy:<\/p>\n

❌ Okay, so it\u2019s not free<\/strong><\/p>\n

They say money can\u2019t buy you happiness, but it can buy you the freshest data on the market, along with a complete toolkit to help you crush it on search, and say a final farewell to all those competitors of yours.<\/p>\n

✅ Freshest (and most all-inclusive) data on the market<\/strong><\/p>\n

With real-time, real-user data, you gain access to trending keywords and topics as they happen. And Similarweb doesn\u2019t stop at popular terms – if you want to dive deeper into the top trending keywords around football you can, but if you want to dive deeper into more business-critical (or business-curious) terms, it\u2019s got you covered.<\/p>\n

\"keyword<\/p>\n

Track the performance of entire Keyword Groups, like this view of a custom “halloween” related keyword list.<\/em><\/p>\n

✅ No guesswork, just data\u00a0<\/strong><\/p>\n

Similarweb provides all the performance and engagement metrics you need to make accurate and data-driven decisions, win keywords, win traffic, and outperform your competitors. See the raw data for traffic numbers, engagement rates, keyword search volume<\/a>, search volume for customizable keyword groups, keyword difficulty<\/a>, and more.<\/p>\n

✅ Keywords by Industry<\/strong><\/p>\n

See new or returning trending keywords that are related to your business in Similarweb\u2019s Keyword by Industry module. Here, you can spot trending topics<\/a> and \u2018newly discovered\u2019 searches within a certain date range, or make the most of the Last 28 Day view for ultra fresh keyword data. On top of that, you can customize your industry (because we all know it\u2019s not always a one-size-fits-all) and look into keyword seasonality.<\/p>\n

\"keywords<\/p>\n

Here we have the Home and Garden industry trending keywords right now, based on US traffic.<\/em><\/p>\n

✅ A holistic approach to search<\/strong><\/p>\n

The Trending Now page on Google Trends is all well and good, but with Similarweb you get a beginning to end view of the top keywords<\/a> used to get to the leading website, the other top leading websites, and other marketing channels<\/a> that got them there. Search is more complicated than ever, but Similarweb provides a full view of what\u2019s happening by understanding different traffic sources, including paid versus organic links.<\/p>\n

The results are in<\/h2>\n

While Google Trends is free, it is limited for anything beyond personal use.<\/p>\n

Trending topics and keywords are based on popular terms, compared to Similarweb\u2019s more inclusive metric of increase in search volume. This is why news events and sports can be a little<\/em> all-consuming in terms of topics when you land on Google Trends, meaning you won\u2019t necessarily find any link to your business.<\/p>\n

Similarweb allows you to search for trending keywords and trending topics that are specifically (or more distantly) relevant to your industry, business, and target audience. It provides you with search terms that have different keyword difficulty, to give you a realistic and achievable way to win more traffic.<\/p>\n

But not only that. Similarweb provides the numbers you need to make real data-driven decisions, from traffic and search volume, to rankings and PPC spends.<\/p>\n

The better the data and the more informed your decision-making, the better your strategy and the better the outcome. Similarweb gives you the data and insights you need, but there\u2019s nothing wrong with adding that Google Trends freebie on top.<\/p>\n

Try out Similarweb for free today or speak to one of our experts.<\/p>\n

\n
\n
\n

Be the first to detect trending topics<\/p>\n

Get the freshest, most accurate keyword data now.<\/p>\n

\n Try Similarweb free<\/a>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n

FAQs<\/h2>\n

What is Google Trends?\u00a0<\/strong><\/p>\n

Google Trends is a free online tool provided by Google that allows users to see how often specific keywords, subjects, and phrases have been queried over a specific period of time in Google Search. It offers insights into regional and temporal patterns in search interest and can be used for market research, content ideas, and understanding public interest in various topics.<\/p>\n

How can you use Similarweb to monitor trends?\u00a0<\/strong><\/p>\n

Thanks to its fresh data, you can easily track keywords and trending topics that are seeing a huge influx in search volume. Using tools like our Keyword Generator, Trending Keywords filter, and Industry Trends, you\u2019ll never miss a beat (and hopefully beat your competitors to it).<\/p>\n

Why is tracking trends important for marketing?\u00a0<\/strong><\/p>\n

Tracking trends in marketing is essential for understanding consumer interests and behaviors, allowing businesses to create timely and relevant content. By anticipating market shifts<\/a>, companies can gain a competitive advantage<\/a>, allocate resources effectively, and strengthen their brand image.<\/p>\n","protected":false},"excerpt":{"rendered":"

Staying on top of the trends isn\u2019t just about being or sounding cool in front of your pals (but it helps) – it helps you to market your product in the most relatable and efficient way for your target audience. It\u2019s often easy to spot the newest trends once they\u2019ve gotten big, but how do […]<\/p>\n","protected":false},"author":469,"featured_media":181381,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[2803,6345],"tags":[],"class_list":["post-181365","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-seo"],"acf":[],"yoast_head":"\nSimilarweb Trends vs Google Trends | Similarweb<\/title>\n<meta name=\"description\" content=\"In today\u2019s digital marketing world, it\u2019s important to spot the hottest trends as they happen. Who does it better: Similarweb Trends vs Google Trends?\" \/>\n<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/similarweb-trends-vs-google-trends\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Leah Messenger\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/similarweb-trends-vs-google-trends\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/similarweb-trends-vs-google-trends\/\"},\"author\":{\"name\":\"Leah Messenger\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/d7d77edafc3c41b4a1d5405cea4bbabf\"},\"headline\":\"Similarweb Trends vs Google Trends: Who Does It Best?\",\"datePublished\":\"2023-10-05T14:38:51+00:00\",\"dateModified\":\"2025-07-15T07:21:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/similarweb-trends-vs-google-trends\/\"},\"wordCount\":1498,\"publisher\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/similarweb-trends-vs-google-trends\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/10\/Similarweb-Vs-Google-Trends.png\",\"articleSection\":[\"Marketing\",\"SEO\"],\"inLanguage\":\"\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/similarweb-trends-vs-google-trends\/\",\"url\":\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/similarweb-trends-vs-google-trends\/\",\"name\":\"Similarweb Trends vs Google Trends | Similarweb\",\"isPartOf\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/similarweb-trends-vs-google-trends\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/similarweb-trends-vs-google-trends\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/10\/Similarweb-Vs-Google-Trends.png\",\"datePublished\":\"2023-10-05T14:38:51+00:00\",\"dateModified\":\"2025-07-15T07:21:21+00:00\",\"description\":\"In today\u2019s digital marketing world, it\u2019s important to spot the hottest trends as they happen. Who does it better: Similarweb Trends vs Google Trends?\",\"breadcrumb\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/similarweb-trends-vs-google-trends\/#breadcrumb\"},\"inLanguage\":\"\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/similarweb-trends-vs-google-trends\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/similarweb-trends-vs-google-trends\/#primaryimage\",\"url\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/10\/Similarweb-Vs-Google-Trends.png\",\"contentUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/10\/Similarweb-Vs-Google-Trends.png\",\"width\":2124,\"height\":1260,\"caption\":\"Similarweb Vs Google Trends\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/similarweb-trends-vs-google-trends\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.similarweb.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Similarweb Trends vs Google Trends: Who Does It Best?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#website\",\"url\":\"https:\/\/www.similarweb.com\/blog\/\",\"name\":\"Similarweb\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.similarweb.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#organization\",\"name\":\"Similarweb\",\"url\":\"https:\/\/www.similarweb.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/03\/1587374135933.png\",\"contentUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/03\/1587374135933.png\",\"width\":200,\"height\":200,\"caption\":\"Similarweb\"},\"image\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Similarweb\",\"https:\/\/x.com\/Similarweb\",\"https:\/\/www.youtube.com\/channel\/UCVCI01HR6iB4AA4ChW08cvQ\",\"https:\/\/www.instagram.com\/similarwebinsights\/\",\"https:\/\/www.linkedin.com\/company\/similarweb\",\"https:\/\/en.wikipedia.org\/wiki\/Similarweb\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/d7d77edafc3c41b4a1d5405cea4bbabf\",\"name\":\"Leah Messenger\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/leah-messenger.png\",\"contentUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/leah-messenger.png\",\"caption\":\"Leah Messenger\"},\"description\":\"Leah is the Senior Content Marketing Manager for the Digital Marketing Intelligence platform at Similarweb. With a strong focus in content writing throughout her marketing career, she has a passion for turning complex (and sometimes even \u2018boring\u2019) topics into educational, engaging, and entertaining content. If you\u2019re looking for Leah outside of work, you\u2019ll probably find her exploring the pubs or local hikes in and around London, or in the greenery of her family home in Somerset with her parents\u2019 dog, Peggy.\",\"url\":\"https:\/\/www.similarweb.com\/blog\/author\/leah-messenger\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Similarweb Trends vs Google Trends | Similarweb","description":"In today\u2019s digital marketing world, it\u2019s important to spot the hottest trends as they happen. Who does it better: Similarweb Trends vs Google Trends?","robots":{"max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/similarweb-trends-vs-google-trends\/","twitter_misc":{"Written by":"Leah Messenger","Est. reading time":"10 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/similarweb-trends-vs-google-trends\/#article","isPartOf":{"@id":"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/similarweb-trends-vs-google-trends\/"},"author":{"name":"Leah Messenger","@id":"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/d7d77edafc3c41b4a1d5405cea4bbabf"},"headline":"Similarweb Trends vs Google Trends: Who Does It Best?","datePublished":"2023-10-05T14:38:51+00:00","dateModified":"2025-07-15T07:21:21+00:00","mainEntityOfPage":{"@id":"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/similarweb-trends-vs-google-trends\/"},"wordCount":1498,"publisher":{"@id":"https:\/\/www.similarweb.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/similarweb-trends-vs-google-trends\/#primaryimage"},"thumbnailUrl":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/10\/Similarweb-Vs-Google-Trends.png","articleSection":["Marketing","SEO"],"inLanguage":""},{"@type":"WebPage","@id":"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/similarweb-trends-vs-google-trends\/","url":"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/similarweb-trends-vs-google-trends\/","name":"Similarweb Trends vs Google Trends | Similarweb","isPartOf":{"@id":"https:\/\/www.similarweb.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/similarweb-trends-vs-google-trends\/#primaryimage"},"image":{"@id":"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/similarweb-trends-vs-google-trends\/#primaryimage"},"thumbnailUrl":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/10\/Similarweb-Vs-Google-Trends.png","datePublished":"2023-10-05T14:38:51+00:00","dateModified":"2025-07-15T07:21:21+00:00","description":"In today\u2019s digital marketing world, it\u2019s important to spot the hottest trends as they happen. Who does it better: Similarweb Trends vs Google Trends?","breadcrumb":{"@id":"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/similarweb-trends-vs-google-trends\/#breadcrumb"},"inLanguage":"","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.similarweb.com\/blog\/marketing\/seo\/similarweb-trends-vs-google-trends\/"]}]},{"@type":"ImageObject","inLanguage":"","@id":"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/similarweb-trends-vs-google-trends\/#primaryimage","url":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/10\/Similarweb-Vs-Google-Trends.png","contentUrl":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/10\/Similarweb-Vs-Google-Trends.png","width":2124,"height":1260,"caption":"Similarweb Vs Google Trends"},{"@type":"BreadcrumbList","@id":"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/similarweb-trends-vs-google-trends\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.similarweb.com\/"},{"@type":"ListItem","position":2,"name":"Similarweb Trends vs Google Trends: Who Does It Best?"}]},{"@type":"WebSite","@id":"https:\/\/www.similarweb.com\/blog\/#website","url":"https:\/\/www.similarweb.com\/blog\/","name":"Similarweb","description":"","publisher":{"@id":"https:\/\/www.similarweb.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.similarweb.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":""},{"@type":"Organization","@id":"https:\/\/www.similarweb.com\/blog\/#organization","name":"Similarweb","url":"https:\/\/www.similarweb.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"","@id":"https:\/\/www.similarweb.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/03\/1587374135933.png","contentUrl":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/03\/1587374135933.png","width":200,"height":200,"caption":"Similarweb"},"image":{"@id":"https:\/\/www.similarweb.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Similarweb","https:\/\/x.com\/Similarweb","https:\/\/www.youtube.com\/channel\/UCVCI01HR6iB4AA4ChW08cvQ","https:\/\/www.instagram.com\/similarwebinsights\/","https:\/\/www.linkedin.com\/company\/similarweb","https:\/\/en.wikipedia.org\/wiki\/Similarweb"]},{"@type":"Person","@id":"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/d7d77edafc3c41b4a1d5405cea4bbabf","name":"Leah Messenger","image":{"@type":"ImageObject","inLanguage":"","@id":"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/leah-messenger.png","contentUrl":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/leah-messenger.png","caption":"Leah Messenger"},"description":"Leah is the Senior Content Marketing Manager for the Digital Marketing Intelligence platform at Similarweb. With a strong focus in content writing throughout her marketing career, she has a passion for turning complex (and sometimes even \u2018boring\u2019) topics into educational, engaging, and entertaining content. If you\u2019re looking for Leah outside of work, you\u2019ll probably find her exploring the pubs or local hikes in and around London, or in the greenery of her family home in Somerset with her parents\u2019 dog, Peggy.","url":"https:\/\/www.similarweb.com\/blog\/author\/leah-messenger\/"}]}},"lang":"en","translations":{"en":181365,"pt":182279},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/posts\/181365","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/users\/469"}],"replies":[{"embeddable":true,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/comments?post=181365"}],"version-history":[{"count":4,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/posts\/181365\/revisions"}],"predecessor-version":[{"id":204516,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/posts\/181365\/revisions\/204516"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/media\/181381"}],"wp:attachment":[{"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/media?parent=181365"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/categories?post=181365"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/tags?post=181365"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}