{"id":181565,"date":"2023-10-17T14:15:09","date_gmt":"2023-10-17T14:15:09","guid":{"rendered":"https:\/\/www.similarweb.com\/blog\/?p=181565"},"modified":"2024-07-11T12:33:12","modified_gmt":"2024-07-11T12:33:12","slug":"x-twitter-musk","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/insights\/social-media-news\/x-twitter-musk\/","title":{"rendered":"One Year Into Musk&#8217;s Ownership, X (Twitter) Down By Every Measure"},"content":{"rendered":"<h2>Similarweb estimates of web and app engagement trending down for everything (except Elon Musk\u2019s profile)<\/h2>\n<p>If Elon Musk wanted to build traffic to his social media profile, surely there must have been a cheaper and easier way. Coming up on a year after his $44 billion purchase of Twitter, recently rebranded as X, traffic to twitter.com\/elonmusk\/ is just about the only positive metric of success we can find.<\/p>\n<h2>Key takeaways<\/h2>\n<ul>\n<li>In September, global <a href=\"https:\/\/www.similarweb.com\/website\/twitter.com\/\">web traffic to twitter.com<\/a> was down -14%, year-over-year, and <a href=\"https:\/\/www.similarweb.com\/website\/ads.twitter.com\/\">traffic to the ads.twitter.com portal<\/a> for advertisers was down -16.5%, according to Similarweb estimates.<\/li>\n<li>In the US, where about a quarter of twitter.com\u2019s web traffic originates, September traffic was down -19%. The trend was similar, if not quite as pronounced in other countries: -11.6% in the UK, -13.4% in France,\u00a0 -17.9% in Germany, and -17.5% in Australia.<\/li>\n<li><a href=\"https:\/\/www.similarweb.com\/app\/\">Performance on mobile<\/a> was no better, down -17.8% year-over-year based on combined <a href=\"https:\/\/support.similarweb.com\/hc\/en-us\/articles\/6450621690769-Monthly-Active-Users\">monthly active users<\/a> for iOS and Android in the US. Worldwide, Android usage was down -14.8%.<\/li>\n<li>The numbers for September are consistent with longer-term trends. If we compare the first 9 months of 2023 with the same period in 2022, twitter.com traffic is down 11.6% year-over-year in the US and 7% worldwide. Mobile app usage in the US is down 12.8% in that period.<\/li>\n<li>On the plus side, traffic to Elon Musk\u2019s profile and posts was up 96% year-over-year in September.<\/li>\n<li>The downdraft is not unique to X, with other leading social networks also seeing negative comparisons. In aggregate, traffic to the <a href=\"https:\/\/www.similarweb.com\/top-websites\/computers-electronics-and-technology\/social-networks-and-online-communities\/\">top 100 social networks<\/a> and communities that Similarweb tracks was down -3.7% year-over-year in September. But nothing Musk has done seems to have translated into lasting improvements to compete better against the social networks that are continuing to grow strongly, such as TikTok, for which global web traffic was up 22.8% in September.<\/li>\n<li>Musk\u2019s ongoing feud with the media could cause further deterioration in the utility of X as a news source. Certainly, it has reduced the significance of Twitter as a traffic source for publishers. For example, three years ago the New York Times website <a href=\"https:\/\/www.similarweb.com\/website\/nytimes.com\/\">nytimes.com<\/a> was getting 3% to 4% or more of its total traffic from twitter.com referrals, but that\u2019s dropped to less than 1% in recent months. Recently, Musk has championed removing the headlines from the preview of news articles users post to the service as a way of keeping users from clicking away.<\/li>\n<\/ul>\n<p>Musk\u2019s decision to acquire Twitter, as it was then known, appears to have been one of history\u2019s biggest impulse purchases. He announced his intention to buy the service in April 2022, but between then and the day he walked in the door of Twitter\u2019s headquarters as its new owner, a year ago this month, the hostile takeover turned into a shotgun marriage. Once Twitter\u2019s board decided to accept his offer, Musk began equivocating about whether he would follow through.<\/p>\n<p>The board sued to compel him to close the deal, while Musk claimed Twitter wasn\u2019t worth what he had offered because it was so overrun by bots. <a href=\"https:\/\/www.similarweb.com\/blog\/insights\/social-media-news\/twitter-bot-research\/\" target=\"_blank\" rel=\"noopener\">Similarweb\u2019s Twitter bot research project<\/a> found no evidence that the presence of bots was much greater than Twitter\u2019s leaders had publicly acknowledged, and the first few court hearings convinced Musk he might not prevail at trial \u2013 causing him to change his mind again and complete the purchase.<\/p>\n<p>While Musk\u2019s stewardship of Twitter, now X, has been controversial, none of the potential competitors seems to have lured away more than a fraction of its users.<\/p>\n<h2>Twitter.com versus the competition on the web<\/h2>\n<p>Although some of the other leading social networks also appear to be losing traffic, Twitter\u2019s performance has been worse in recent months, as it was in September, when it was down -14%, although Facebook was not that far behind with web traffic down -10.4%.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-181557 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/10\/x_twitter_musk_1.png\" alt=\"chart: Twitter year over year traffic, compared with other leading social websites\" width=\"1600\" height=\"742\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/10\/x_twitter_musk_1.png 1600w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/10\/x_twitter_musk_1-300x139.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/10\/x_twitter_musk_1-1024x475.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/10\/x_twitter_musk_1-768x356.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/10\/x_twitter_musk_1-1536x712.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/10\/x_twitter_musk_1-512x237.png 512w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p>The decline has not been a plunge \u2013 there have been month-to-month increases along the way \u2013 but the overall trend is downward.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-181558 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/10\/x_twitter_musk_2.png\" alt=\"chart: trend in twitter.com web traffic over the year.\" width=\"958\" height=\"594\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/10\/x_twitter_musk_2.png 958w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/10\/x_twitter_musk_2-300x186.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/10\/x_twitter_musk_2-768x476.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/10\/x_twitter_musk_2-512x317.png 512w\" sizes=\"(max-width: 958px) 100vw, 958px\" \/><\/p>\n<h2>X versus the competition on mobile<\/h2>\n<p>Several of the leading social networks also saw declining engagement on mobile apps in September, but X was down more, with combined monthly active users for iOS and Android down -17.8%, based on estimates for the US. Similarweb estimates for worldwide usage on Android show a similar decline.<\/p>\n<p>You can\u2019t <a href=\"https:\/\/www.similarweb.com\/app\/google-play\/com.zhiliaoapp.musically\/statistics\/\">see TikTok\u2019s app performance<\/a> on this chart because its usage was essentially unchanged, but the user count for Facebook was down -8%, and even Instagram was down -3.7%.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-181559 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/10\/x_twitter_musk_3.png\" alt=\"chart: twitter app engagement comparison shows a bigger drop than other social networks, although most others also lost monthly users\" width=\"1600\" height=\"742\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/10\/x_twitter_musk_3.png 1600w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/10\/x_twitter_musk_3-300x139.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/10\/x_twitter_musk_3-1024x475.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/10\/x_twitter_musk_3-768x356.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/10\/x_twitter_musk_3-1536x712.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/10\/x_twitter_musk_3-512x237.png 512w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p>As on the web, app usage has had its ups and downs \u2013 but mostly downs.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-181560 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/10\/x_twitter_musk_4.png\" alt=\"chart: monthly trend in Twitter's mobile app active users in the US\" width=\"933\" height=\"578\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/10\/x_twitter_musk_4.png 933w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/10\/x_twitter_musk_4-300x186.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/10\/x_twitter_musk_4-768x476.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/10\/x_twitter_musk_4-512x317.png 512w\" sizes=\"(max-width: 933px) 100vw, 933px\" \/><\/p>\n<h2>X remains one of the largest social networks<\/h2>\n<p>The twitter.com website trails facebook.com but remains one of the most trafficked social network and online community domains.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-181561 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/10\/x_twitter_musk_5.png\" alt=\"chart: how twitter.com compares with other social websites\" width=\"1600\" height=\"742\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/10\/x_twitter_musk_5.png 1600w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/10\/x_twitter_musk_5-300x139.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/10\/x_twitter_musk_5-1024x475.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/10\/x_twitter_musk_5-768x356.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/10\/x_twitter_musk_5-1536x712.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/10\/x_twitter_musk_5-512x237.png 512w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p>However, the <a href=\"https:\/\/www.similarweb.com\/app\/google-play\/com.twitter.android\/statistics\/\">X app<\/a> is farther back in the pack of <a href=\"https:\/\/www.similarweb.com\/top-apps\/google\/social\/\">social apps Americans carry with them<\/a> on their mobile devices.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-181562 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/10\/x_twitter_musk_6.png\" alt=\"chart: how the X app compares with competitors in the us\" width=\"1600\" height=\"742\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/10\/x_twitter_musk_6.png 1600w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/10\/x_twitter_musk_6-300x139.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/10\/x_twitter_musk_6-1024x475.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/10\/x_twitter_musk_6-768x356.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/10\/x_twitter_musk_6-1536x712.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/10\/x_twitter_musk_6-512x237.png 512w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p>Worldwide, the standings on Android are similar.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-181563 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/10\/x_twitter_musk_7.png\" alt=\"chart: how the X app compares on Android, worldwide\" width=\"1600\" height=\"742\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/10\/x_twitter_musk_7.png 1600w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/10\/x_twitter_musk_7-300x139.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/10\/x_twitter_musk_7-1024x475.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/10\/x_twitter_musk_7-768x356.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/10\/x_twitter_musk_7-1536x712.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/10\/x_twitter_musk_7-512x237.png 512w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<h2>On the plus side: Elon Musk\u2019s own X \/ Twitter brand<\/h2>\n<p>Musk was already one of Twitter\u2019s most prolific and popular users pre-acquisition, and the attention paid to his profile and posts soared once he was in charge and promising big changes. While not quite the frenzy reached in October \/ November of last year, when visits to his pages topped 90 million visits based on desktop web alone, traffic continues to increase at a slow boil. Even his harshest critics still on the platform have to stay tuned in to keep track of what he will change next as he reshapes the platform in his own image.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-181564 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/10\/x_twitter_musk_8.png\" alt=\"chart: traffic to Musk's profile and posts on twitter.com\" width=\"1200\" height=\"742\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/10\/x_twitter_musk_8.png 1200w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/10\/x_twitter_musk_8-300x186.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/10\/x_twitter_musk_8-1024x633.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/10\/x_twitter_musk_8-768x475.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/10\/x_twitter_musk_8-512x317.png 512w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>The only individual who might be able to challenge Musk is Donald J. Trump, the former president Musk has not yet been able to lure back. While his account was reinstated, reversing a policy Musk disagreed with, Trump has posted just once \u2013 sharing the mug shot from his arraignment in Georgia \u2013 while otherwise sticking to Truth Social, another egocentric social platform.<\/p>\n<h2>Failing? Or just not succeeding yet?<\/h2>\n<p>Despite having hired a CEO, media executive Linda Yaccarino, Musk continues to lead via a series of decrees delivered as tweets (or whatever we\u2019re supposed to call them now). He continues to defend the \u201cfree speech absolutist\u201d policies critics to encourage the spread of white supremacist rhetoric and conspiracy theories. Many of his pronouncements, such as the recent suggestion that X will begin charging all users for access, have spurred pundits to say \u201cnow, he\u2019s finally done it \u2013 this is the end!\u201d<\/p>\n<p>And yet, somehow the X \/ Twitter audience has eroded but not evaporated.<\/p>\n<p>Musk has said that X will evolve into an \u201ceverything app\u201d for ecommerce and financial transactions, not just social media interaction. Maybe that will be a wild success if it ever materializes. For now, though, the service continues on a slow spiral downward.<\/p>\n<p><em>The Similarweb Insights &amp; Communications team is available to pull additional or updated data on request for the news media (journalists are invited to write to <a href=\"mailto:press@similarweb.com\" target=\"_blank\" rel=\"noopener\">press@similarweb.com<\/a>). When citing our data, please reference Similarweb as the source and link back to the most relevant blog post or <a href=\"https:\/\/www.similarweb.com\/blog\/insights\/\">similarweb.com\/blog\/insights\/<\/a>.<\/em><\/p>\n<p><a href=\"https:\/\/support.similarweb.com\/hc\/en-us\/articles\/360001631538-Similarweb-Data-Methodology\"><strong>Methodology<\/strong><\/a><\/p>\n<p><strong>Disclaimer: All names, brands, trademarks, and registered trademarks are the property of their respective owners.<\/strong> The data, reports, and other materials provided or made available by Similarweb consist of or include estimated metrics and digital insights generated by Similarweb using its proprietary algorithms, based on information collected by Similarweb from multiple sources using its advanced data methodologies. Similarweb shall not be responsible for the accuracy of such data, reports, and materials and shall have no liability for any decision by any third party based in whole or in part on such data, reports, and materials.<\/p>\n<p>Image by <a href=\"https:\/\/pixabay.com\/users\/publicdomainpictures-14\/?utm_source=link-attribution&amp;utm_medium=referral&amp;utm_campaign=image&amp;utm_content=163462\">PublicDomainPictures<\/a> from <a href=\"https:\/\/pixabay.com\/\/?utm_source=link-attribution&amp;utm_medium=referral&amp;utm_campaign=image&amp;utm_content=163462\">Pixabay<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Similarweb estimates of web and app engagement trending down for everything (except Elon Musk\u2019s profile) If Elon Musk wanted to build traffic to his social media profile, surely there must have been a cheaper and easier way. Coming up on a year after his $44 billion purchase of Twitter, recently rebranded as X, traffic to [&hellip;]<\/p>\n","protected":false},"author":441,"featured_media":181567,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[7892,8274],"tags":[],"class_list":["post-181565","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights","category-social-media-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>One Year Under Musk: X (Twitter) Down By Every Measure | Similarweb<\/title>\n<meta name=\"description\" content=\"Similarweb estimates of web and app engagement trending down for everything (except Elon Musk\u2019s profile) over the year since he took over\" \/>\n<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.similarweb.com\/blog\/insights\/social-media-news\/x-twitter-musk\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"David F. Carr\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/insights\/social-media-news\/x-twitter-musk\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/insights\/social-media-news\/x-twitter-musk\/\"},\"author\":{\"name\":\"David F. Carr\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/88a1c371bedf9ca0167e026f38ed11d8\"},\"headline\":\"One Year Into Musk&#8217;s Ownership, X (Twitter) Down By Every Measure\",\"datePublished\":\"2023-10-17T14:15:09+00:00\",\"dateModified\":\"2024-07-11T12:33:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/insights\/social-media-news\/x-twitter-musk\/\"},\"wordCount\":1299,\"publisher\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/insights\/social-media-news\/x-twitter-musk\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/10\/business-163462_1280.jpg\",\"articleSection\":[\"Insights\",\"Social Media News\"],\"inLanguage\":\"\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/insights\/social-media-news\/x-twitter-musk\/\",\"url\":\"https:\/\/www.similarweb.com\/blog\/insights\/social-media-news\/x-twitter-musk\/\",\"name\":\"One Year Under Musk: X (Twitter) Down By Every Measure | Similarweb\",\"isPartOf\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/insights\/social-media-news\/x-twitter-musk\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/insights\/social-media-news\/x-twitter-musk\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/10\/business-163462_1280.jpg\",\"datePublished\":\"2023-10-17T14:15:09+00:00\",\"dateModified\":\"2024-07-11T12:33:12+00:00\",\"description\":\"Similarweb estimates of web and app engagement trending down for everything (except Elon Musk\u2019s profile) over the year since he took over\",\"breadcrumb\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/insights\/social-media-news\/x-twitter-musk\/#breadcrumb\"},\"inLanguage\":\"\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.similarweb.com\/blog\/insights\/social-media-news\/x-twitter-musk\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/insights\/social-media-news\/x-twitter-musk\/#primaryimage\",\"url\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/10\/business-163462_1280.jpg\",\"contentUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/10\/business-163462_1280.jpg\",\"width\":1280,\"height\":848,\"caption\":\"graph trending down\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/insights\/social-media-news\/x-twitter-musk\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.similarweb.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"One Year Into Musk&#8217;s Ownership, X (Twitter) Down By Every Measure\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#website\",\"url\":\"https:\/\/www.similarweb.com\/blog\/\",\"name\":\"Similarweb\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.similarweb.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#organization\",\"name\":\"Similarweb\",\"url\":\"https:\/\/www.similarweb.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/03\/1587374135933.png\",\"contentUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/03\/1587374135933.png\",\"width\":200,\"height\":200,\"caption\":\"Similarweb\"},\"image\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Similarweb\",\"https:\/\/x.com\/Similarweb\",\"https:\/\/www.youtube.com\/channel\/UCVCI01HR6iB4AA4ChW08cvQ\",\"https:\/\/www.instagram.com\/similarwebinsights\/\",\"https:\/\/www.linkedin.com\/company\/similarweb\",\"https:\/\/en.wikipedia.org\/wiki\/Similarweb\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/88a1c371bedf9ca0167e026f38ed11d8\",\"name\":\"David F. Carr\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/03\/david-sky.jpg\",\"contentUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/03\/david-sky.jpg\",\"caption\":\"David F. Carr\"},\"description\":\"David F. Carr is Editor, Insights News &amp; Research, at Similarweb. He regularly covers topics including social media, digital advertising, and the explosion of interest in generative AI tech like ChatGPT. David has been writing about web trends and technologies since he was an editor at Internet World magazine in the mid-1990s. His areas of expertise include social media, collaboration and community technologies, healthcare IT and edtech, and he is the author of Social Collaboration for Dummies. You can connect with him on LinkedIn and follow him on Twitter.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/davidfcarr\/\",\"https:\/\/x.com\/https:\/\/x.com\/davidfcarr\/\"],\"url\":\"https:\/\/www.similarweb.com\/blog\/author\/david-carr\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"One Year Under Musk: X (Twitter) Down By Every Measure | Similarweb","description":"Similarweb estimates of web and app engagement trending down for everything (except Elon Musk\u2019s profile) over the year since he took over","robots":{"max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.similarweb.com\/blog\/insights\/social-media-news\/x-twitter-musk\/","twitter_misc":{"Written by":"David F. Carr","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.similarweb.com\/blog\/insights\/social-media-news\/x-twitter-musk\/#article","isPartOf":{"@id":"https:\/\/www.similarweb.com\/blog\/insights\/social-media-news\/x-twitter-musk\/"},"author":{"name":"David F. Carr","@id":"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/88a1c371bedf9ca0167e026f38ed11d8"},"headline":"One Year Into Musk&#8217;s Ownership, X (Twitter) Down By Every Measure","datePublished":"2023-10-17T14:15:09+00:00","dateModified":"2024-07-11T12:33:12+00:00","mainEntityOfPage":{"@id":"https:\/\/www.similarweb.com\/blog\/insights\/social-media-news\/x-twitter-musk\/"},"wordCount":1299,"publisher":{"@id":"https:\/\/www.similarweb.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.similarweb.com\/blog\/insights\/social-media-news\/x-twitter-musk\/#primaryimage"},"thumbnailUrl":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/10\/business-163462_1280.jpg","articleSection":["Insights","Social Media News"],"inLanguage":""},{"@type":"WebPage","@id":"https:\/\/www.similarweb.com\/blog\/insights\/social-media-news\/x-twitter-musk\/","url":"https:\/\/www.similarweb.com\/blog\/insights\/social-media-news\/x-twitter-musk\/","name":"One Year Under Musk: X (Twitter) Down By Every Measure | Similarweb","isPartOf":{"@id":"https:\/\/www.similarweb.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.similarweb.com\/blog\/insights\/social-media-news\/x-twitter-musk\/#primaryimage"},"image":{"@id":"https:\/\/www.similarweb.com\/blog\/insights\/social-media-news\/x-twitter-musk\/#primaryimage"},"thumbnailUrl":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/10\/business-163462_1280.jpg","datePublished":"2023-10-17T14:15:09+00:00","dateModified":"2024-07-11T12:33:12+00:00","description":"Similarweb estimates of web and app engagement trending down for everything (except Elon Musk\u2019s profile) over the year since he took over","breadcrumb":{"@id":"https:\/\/www.similarweb.com\/blog\/insights\/social-media-news\/x-twitter-musk\/#breadcrumb"},"inLanguage":"","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.similarweb.com\/blog\/insights\/social-media-news\/x-twitter-musk\/"]}]},{"@type":"ImageObject","inLanguage":"","@id":"https:\/\/www.similarweb.com\/blog\/insights\/social-media-news\/x-twitter-musk\/#primaryimage","url":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/10\/business-163462_1280.jpg","contentUrl":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/10\/business-163462_1280.jpg","width":1280,"height":848,"caption":"graph trending down"},{"@type":"BreadcrumbList","@id":"https:\/\/www.similarweb.com\/blog\/insights\/social-media-news\/x-twitter-musk\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.similarweb.com\/"},{"@type":"ListItem","position":2,"name":"One Year Into Musk&#8217;s Ownership, X (Twitter) Down By Every Measure"}]},{"@type":"WebSite","@id":"https:\/\/www.similarweb.com\/blog\/#website","url":"https:\/\/www.similarweb.com\/blog\/","name":"Similarweb","description":"","publisher":{"@id":"https:\/\/www.similarweb.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.similarweb.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":""},{"@type":"Organization","@id":"https:\/\/www.similarweb.com\/blog\/#organization","name":"Similarweb","url":"https:\/\/www.similarweb.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"","@id":"https:\/\/www.similarweb.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/03\/1587374135933.png","contentUrl":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/03\/1587374135933.png","width":200,"height":200,"caption":"Similarweb"},"image":{"@id":"https:\/\/www.similarweb.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Similarweb","https:\/\/x.com\/Similarweb","https:\/\/www.youtube.com\/channel\/UCVCI01HR6iB4AA4ChW08cvQ","https:\/\/www.instagram.com\/similarwebinsights\/","https:\/\/www.linkedin.com\/company\/similarweb","https:\/\/en.wikipedia.org\/wiki\/Similarweb"]},{"@type":"Person","@id":"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/88a1c371bedf9ca0167e026f38ed11d8","name":"David F. Carr","image":{"@type":"ImageObject","inLanguage":"","@id":"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/03\/david-sky.jpg","contentUrl":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/03\/david-sky.jpg","caption":"David F. Carr"},"description":"David F. Carr is Editor, Insights News &amp; Research, at Similarweb. He regularly covers topics including social media, digital advertising, and the explosion of interest in generative AI tech like ChatGPT. David has been writing about web trends and technologies since he was an editor at Internet World magazine in the mid-1990s. His areas of expertise include social media, collaboration and community technologies, healthcare IT and edtech, and he is the author of Social Collaboration for Dummies. You can connect with him on LinkedIn and follow him on Twitter.","sameAs":["https:\/\/www.linkedin.com\/in\/davidfcarr\/","https:\/\/x.com\/https:\/\/x.com\/davidfcarr\/"],"url":"https:\/\/www.similarweb.com\/blog\/author\/david-carr\/"}]}},"lang":"en","translations":{"en":181565},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/posts\/181565","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/users\/441"}],"replies":[{"embeddable":true,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/comments?post=181565"}],"version-history":[{"count":3,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/posts\/181565\/revisions"}],"predecessor-version":[{"id":192240,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/posts\/181565\/revisions\/192240"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/media\/181567"}],"wp:attachment":[{"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/media?parent=181565"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/categories?post=181565"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/tags?post=181565"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}