{"id":181748,"date":"2023-10-23T12:24:05","date_gmt":"2023-10-23T12:24:05","guid":{"rendered":"https:\/\/www.similarweb.com\/blog\/?p=181748"},"modified":"2025-03-23T09:51:56","modified_gmt":"2025-03-23T09:51:56","slug":"trending-topics","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/trending-topics\/","title":{"rendered":"How to Find Trending Topics: 6 Quick Steps"},"content":{"rendered":"

Keeping up with the Kardashians has become a whole lot easier than keeping up with trends in digital marketing and<\/em> trends that will boost your digital marketing.<\/p>\n

And unfortunately, the trends in marketing and on search are (almost always) more important to your business growth than what Kris Jenner has up her sleeve for her family antics this month.<\/p>\n

Your business needs to grow along with your target audience<\/a>, and that means being up to date with what they\u2019re talking about, what they\u2019re searching for, and what keywords they\u2019re using on search – keeping it relevant to your brand, product or industry, of course.<\/p>\n

Whether you\u2019re looking for trends to talk about or consider for your social media, blog, email, or overall marketing campaigns, here is how to find out what\u2019s trending on Google (and beyond):<\/p>\n

How to find trending topics for your digital marketing strategy<\/h2>\n

There are a number of ways to find trending topics for your SEO, PPC or general digital marketing plans, including:<\/p>\n

Step 1: Use keyword research tools<\/h3>\n

Keywords and search terms are a great indication of what\u2019s going on in the ever-changing, ever-evolving world of trends.<\/p>\n

When people search for something \u2013 literally anything \u2013 on Google, it will usually fall under one of four types of search intent<\/a>:<\/p>\n