{"id":182155,"date":"2023-10-26T19:27:28","date_gmt":"2023-10-26T19:27:28","guid":{"rendered":"https:\/\/www.similarweb.com\/blog\/?p=182155"},"modified":"2024-05-09T17:54:52","modified_gmt":"2024-05-09T17:54:52","slug":"google-generative-search","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/insights\/ai-news\/google-generative-search\/","title":{"rendered":"Interest in Google Generative Search Soars with AI Boom"},"content":{"rendered":"

Google Labs traffic topped 17 million visits in May after access to the search experiment began, compared with less than 13,000 in previous months. In September, it drew 10.6 million visits<\/h2>\n

Search engine optimization professionals and others with a keen interest in the future of search are flocking to labs.google.com<\/a> to turn on the Search Generative Experience (SGE). SGE is Google\u2019s prototype of how the same kind of generative AI tech that powers ChatGPT and Google\u2019s own Bard (bard.google.com<\/a>) might be incorporated directly into search results.<\/p>\n

Microsoft has already incorporated OpenAI\u2019s GPT-4, the latest generation of the technology behind ChatGPT, into its Bing search engine, and other generative AI startups like Perplexity (perplexity.ai<\/a>) also position the technology as a new kind of search and knowledge discovery experience.<\/p>\n

SGE is Google\u2019s competitive response. It\u2019s not a separate product at a different subdomain, like Bard, which makes it harder to track how much traffic and usage it\u2019s getting. However, we can see how the arrival of SGE as the main attraction at the Google Labs website has lit its traffic on fire.
\n\"Peak
\nAlthough Google offers other beta products, including AI tools for developers and graphic artists, through the same portal, SGE is the one with the potential to upend the established order of search engine optimization and search engine marketing.<\/p>\n

Here\u2019s what a sample search for \u201cwhat is the best email marketing tool\u201d brings up in today\u2019s standard Google search experience \u2026<\/p>\n

\"Google<\/p>\n

\u2026 with two ads displayed, followed by a little bit of AI-generated summarization (which Google has been experimenting with for years), followed by a listing of the top-ranked website<\/a> for that search.<\/p>\n

With SGE, you still get ads at the top of the page, but even the top-ranked web page doesn\u2019t appear until after a block of content created by Google\u2019s generative AI tech that writes you a short essay on the answer to your question and provides the opportunity to ask follow up questions.<\/p>\n

\"Google<\/p>\n

So it\u2019s no wonder that anyone with a business or professional business in attracting search traffic to websites would be interested in getting a preview of how their world is about to change.<\/p>\n

Previously, the name of the game in organic search was getting ranked #1 in Google search. Now, it may mutate into persuading the AI engine to mention your content in its summary. If the SGE design makes it into production, even the #1 organic search result will be way down at the bottom of the page \u2013 down where users don\u2019t often bother to scroll.<\/p>\n

Good to know you will still be able to buy your way to the top of the search results page, however.<\/p>\n

Note: Google appears to be transitioning to using labs.google<\/a>, rather than labs.google.com, as the primary address for Google Labs. However, the majority of the traffic is still recorded in our platform as associated with labs.google.com.<\/em><\/p>\n

The Similarweb Insights & Communications team is available to pull additional or updated data on request for the news media (journalists are invited to write to press@similarweb.com<\/a>). When citing our data, please reference Similarweb as the source and link back to the most relevant blog post or similarweb.com\/blog\/insights\/<\/a>.<\/em><\/p>\n

Methodology<\/strong><\/a><\/p>\n

Disclaimer: All names, brands, trademarks, and registered trademarks are the property of their respective owners.<\/strong> The data, reports, and other materials provided or made available by Similarweb consist of or include estimated metrics and digital insights generated by Similarweb using its proprietary algorithms, based on information collected by Similarweb from multiple sources using its advanced data methodologies. Similarweb shall not be responsible for the accuracy of such data, reports, and materials and shall have no liability for any decision by any third party based in whole or in part on such data, reports, and materials.<\/p>\n","protected":false},"excerpt":{"rendered":"

Google Labs traffic topped 17 million visits in May after access to the search experiment began, compared with less than 13,000 in previous months. In September, it drew 10.6 million visits Search engine optimization professionals and others with a keen interest in the future of search are flocking to labs.google.com to turn on the Search […]<\/p>\n","protected":false},"author":441,"featured_media":182162,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[8270,7892],"tags":[],"class_list":["post-182155","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai-news","category-insights"],"acf":[],"yoast_head":"\nInterest in Google Generative Search Soars with AI Boom | Similarweb<\/title>\n<meta name=\"description\" content=\"Google Labs topped 17 million visits in May after access to the search experiment began, compared with less than 13K previously. 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