{"id":182499,"date":"2023-11-02T12:57:23","date_gmt":"2023-11-02T12:57:23","guid":{"rendered":"https:\/\/www.similarweb.com\/blog\/?p=182499"},"modified":"2024-07-03T09:02:42","modified_gmt":"2024-07-03T09:02:42","slug":"qualitative-research-question-examples","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/zh\/research\/market-research\/qualitative-research-question-examples\/","title":{"rendered":"83 \u4e2a\u5b9a\u6027\u7814\u7a76\u95ee\u9898\u548c\u793a\u4f8b"},"content":{"rendered":"<p>< style=\"font-weight: 400;\">\u5b9a\u6027\u7814\u7a76\u95ee\u9898\u6709\u52a9\u4e8e\u7406\u89e3\u6d88\u8d39\u8005\u60c5\u7eea\u3002\u8fd9\u4e9b\u95ee\u9898\u7ecf\u8fc7\u7cbe\u5fc3\u8bbe\u8ba1\uff0c\u65e8\u5728\u5411\u4f01\u4e1a\u5c55\u793a\u6d88\u8d39\u8005\u5bf9\u7279\u5b9a\u54c1\u724c\u3001\u4ea7\u54c1\u6216\u670d\u52a1\u7684<b>\u611f\u53d7\u53ca\u5176\u539f\u56e0<\/b>< style=\"font-weight: 400;\">\u3002\u8be5\u7814\u7a76\u8d85\u8d8a\u4e86\u6570\u5b57\u7684\u8303\u7574\uff0c\u662f\u516c\u53f8\u80fd\u591f\u8fdb\u884c\u7684\u6781\u5177\u8bf4\u670d\u529b\u7684<a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/types-of-market-research\/\">< style=\"font-weight: 400;\">\u5e02\u573a\u8c03\u67e5\u7c7b\u578b<\/a>< style=\"font-weight: 400;\">\u4e4b\u4e00\u3002<\/p>\n<p>< style=\"font-weight: 400;\">\u82f1\u56fd\u6570\u636e\u670d\u52a1 (<a href=\"https:\/\/ukdataservice.ac.uk\/learning-hub\/qualitative-data\/\">< style=\"font-weight: 400;\">UK Data Service<\/a>< style=\"font-weight: 400;\">) \u5bf9\u8be5\u7814\u7a76\u7684\u8bc4\u4ef7\u6700\u4e3a\u8d34\u5207\uff1a\u201c\u5b9a\u6027\u7814\u7a76\u7684\u4ef7\u503c\u5728\u4e8e<b>\u8ba9\u4eba\u4eec\u80fd\u591f\u8bb2\u8ff0\u81ea\u5df1\u7684\u7ecf\u5386\uff0c\u8868\u8fbe\u81ea\u5df1\u7684\u611f\u53d7<\/b>< style=\"font-weight: 400;\">\u3002\u201d<\/p>\n<p>< style=\"font-weight: 400;\">\u8bf7\u7ee7\u7eed\u9605\u8bfb\uff0c\u67e5\u770b 7 \u4e2a\u5e94\u7528\u6848\u4f8b\u548c 83 \u4e2a\u5b9a\u6027\u7814\u7a76\u95ee\u9898\u4ee5\u53ca<b>\u66f4\u591a\u793a\u4f8b\uff0c\u4e86\u89e3\u5982\u4f55\u901a\u8fc7 Similarweb \u6570\u5b57\u7814\u7a76\u60c5\u62a5\uff0c\u66f4\u5feb\u83b7\u5f97\u7c7b\u4f3c\u6d1e\u89c1<\/b>< style=\"font-weight: 400;\">\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-136198 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/09\/Blog-image-1.png\" alt=\"Inspirational quote about customer insights\" width=\"3600\" height=\"1890\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/09\/Blog-image-1.png 3600w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/09\/Blog-image-1-300x158.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/09\/Blog-image-1-1024x538.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/09\/Blog-image-1-768x403.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/09\/Blog-image-1-1536x806.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/09\/Blog-image-1-2048x1075.png 2048w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/09\/Blog-image-1-512x269.png 512w\" sizes=\"(max-width: 3600px) 100vw, 3600px\" \/><\/p>\n<h2>\u4ec0\u4e48\u662f\u5b9a\u6027\u7814\u7a76\u95ee\u9898\uff1f<\/h2>\n<p>< style=\"font-weight: 400;\">\u5b9a\u6027\u7814\u7a76\u95ee\u9898\u6df1\u5165\u63a2\u8ba8\u4e00\u4e2a\u4e3b\u9898\uff0c\u76ee\u7684\u662f\u901a\u8fc7\u8bbf\u8c08\u3001\u89c2\u5bdf\u548c\u5176\u4ed6\u975e\u6570\u5b57\u6570\u636e\u66f4\u597d\u5730\u7406\u89e3\u8be5\u4e3b\u9898\u3002\u5b9a\u6027\u7814\u7a76\u95ee\u9898\u662f\u5f00\u653e\u5f0f\u95ee\u9898\uff0c\u8fd9\u6709\u52a9\u4e8e\u63ed\u793a\u76ee\u6807\u53d7\u4f17\u7684\u89c2\u70b9\u3001\u4fe1\u4ef0\u548c\u52a8\u673a\u3002<\/p>\n<h2>\u5982\u4f55\u9009\u62e9\u5b9a\u6027\u7814\u7a76\u95ee\u9898\uff1f<\/h2>\n<p>< style=\"font-weight: 400;\">\u5bf9\u4e8e\u7814\u7a76\u7684\u6210\u529f\u548c\u53d1\u73b0\u7684\u7814\u7a76\u7ed3\u679c\uff0c\u9009\u62e9\u6b63\u786e\u7684\u5b9a\u6027\u7814\u7a76\u95ee\u9898\u6781\u4e3a\u91cd\u8981\u3002\u6211\u4f1a\u501f\u52a9\u4ee5\u4e0b\u516d\u4e2a\u6b65\u9aa4\u6765\u9009\u62e9\u6700\u6070\u5f53\u7684\u5b9a\u6027\u7814\u7a76\u95ee\u9898\uff1a<\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u9996\u5148\u4e86\u89e3\u7814\u7a76\u76ee\u7684\u3002<\/b>< style=\"font-weight: 400;\">\u60a8\u60f3\u8981\u4e86\u89e3\u4ec0\u4e48\uff1f\u60a8\u5e0c\u671b\u8fbe\u5230\u4ec0\u4e48\u6837\u7684\u7ed3\u679c\uff1f<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u60f3\u4e00\u60f3\u60a8\u7684\u7814\u7a76\u5bf9\u8c61\u3002<\/b>< style=\"font-weight: 400;\">\u8be5\u7fa4\u4f53\u6709\u54ea\u4e9b\u7ecf\u5386\uff1f\u6301\u6709\u54ea\u4e9b\u6001\u5ea6\uff1f\u6000\u6709\u54ea\u4e9b\u4fe1\u4ef0\uff1f\u5982\u4f55\u624d\u80fd\u5728<a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/market-research-questions\/\">< style=\"font-weight: 400;\">\u7814\u7a76\u95ee\u9898<\/a>< style=\"font-weight: 400;\">\u4e2d\u51c6\u786e\u5730\u6355\u6349\u5230\u8fd9\u4e9b\u4fe1\u606f\uff1f<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u6ce8\u610f\u63d0\u5f00\u653e\u5f0f\u95ee\u9898<\/b>< style=\"font-weight: 400;\">\u3002\u5b9a\u6027\u7814\u7a76\u95ee\u9898\u4e0d\u5b9c\u8fc7\u4e8e\u72ed\u9698\u6216\u8fc7\u4e8e\u5bbd\u6cdb\u3002\u63d0\u51fa\u7684\u95ee\u9898\u65e2\u8981\u5177\u4f53\uff0c\u4ee5\u4fbf\u63d0\u4f9b\u6709\u6df1\u610f\u7684\u56de\u7b54\uff0c\u53c8\u8981\u8db3\u591f\u5bbd\u6cdb\uff0c\u4ee5\u4fbf\u8fdb\u884c\u63a2\u7d22\u3002<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u4f7f\u7814\u7a76\u95ee\u9898\u4fdd\u6301\u534f\u8c03\u3002<\/b>< style=\"font-weight: 400;\">\u4e0d\u8981\u53ea\u95ee\u540c\u4e00\u7c7b\u95ee\u9898\u3002\u5c3d\u91cf\u63d0\u6df7\u5408\u5f0f\u95ee\u9898\uff0c\u5f97\u5230\u591a\u79cd\u7b54\u6848\u3002<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u786e\u4fdd\u7814\u7a76\u95ee\u9898\u5408\u4e4e\u9053\u5fb7\u89c4\u8303\u4e14\u65e0\u504f\u89c1\u3002<\/b>< style=\"font-weight: 400;\">\u52a1\u5fc5\u8ba9\u7b2c\u4e8c\u4e2a\u4eba\uff08\u548c\u7b2c\u4e09\u4e2a\u4eba\uff09\u68c0\u67e5\u662f\u5426\u5b58\u5728\u672a\u610f\u8bc6\u5230\u7684\u504f\u89c1\u3002<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u601d\u8003\u6240\u4f7f\u7528\u7684\u8bed\u8a00\u3002<\/b>< style=\"font-weight: 400;\">\u95ee\u9898\u5e94\u8be5\u5199\u5f97\u6e05\u6670\u6613\u61c2\u3002\u907f\u514d\u4f7f\u7528<a href=\"https:\/\/www.similarweb.com\/blog\/sales\/b2b-sales\/corporate-jargon\/\">< style=\"font-weight: 400;\">\u884c\u8bdd<\/a>< style=\"font-weight: 400;\">\u3001\u7f29\u7565\u8bed\u6216\u8fc7\u4e8e\u4e13\u4e1a\u7684\u8bed\u8a00\u3002<\/li>\n<\/ol>\n<p><img decoding=\"async\" class=\"alignnone wp-image-142250 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/12\/Choosing-qualitative-questions-.png\" alt=\"Choosing qualitative questions\" width=\"1200\" height=\"628\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/12\/Choosing-qualitative-questions-.png 1200w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/12\/Choosing-qualitative-questions--300x157.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/12\/Choosing-qualitative-questions--1024x536.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/12\/Choosing-qualitative-questions--768x402.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/12\/Choosing-qualitative-questions--512x268.png 512w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<h2><b>\u5b9a\u6027\u7814\u7a76\u95ee\u9898\u7684\u7c7b\u578b<\/b><\/h2>\n<p>< style=\"font-weight: 400;\">\u5728\u5b9a\u6027\u7814\u7a76\u4e2d\uff0c\u95ee\u9898\u901a\u5e38\u9700\u8981\u662f\u5f00\u653e\u5f0f\u7684\u3002\u4f46\u6b63\u5982\u4e0b\u6587\u6240\u89e3\u91ca\u7684\u4e00\u6837\uff0c\u5b9a\u91cf\u7814\u7a76\u548c\u5b9a\u6027\u7814\u7a76\u95ee\u9898\u6709\u65f6\u53ef\u80fd\u7565\u6709\u91cd\u53e0\u3002<\/p>\n<h3><b>\u5f00\u653e\u5f0f\u95ee\u9898<\/b><\/h3>\n<p>< style=\"font-weight: 400;\">\u8fd9\u7c7b\u95ee\u9898\u6536\u96c6\u5230\u7684\u7b54\u6848\u6db5\u76d6\u8303\u56f4\u975e\u5e38\u5e7f\u6cdb\uff0c\u65e2\u53ef\u4ee5\u91c7\u7528\u63d0\u4f9b\u591a\u4e2a\u9009\u9879\u7684\u9009\u62e9\u9898\u5f62\u5f0f\uff0c\u4e5f\u53ef\u4ee5\u63d0\u4f9b\u53ef\u81ea\u7531\u7f16\u8f91\u7684\u6587\u672c\u6846\u6765\u6536\u96c6\u66f4\u591a\u8be6\u7ec6\u4fe1\u606f\u3002\u63a5\u4e0b\u6765\u7684\u4e24\u79cd\u5b9a\u6027\u7814\u7a76\u95ee\u9898\u90fd\u5c5e\u4e8e\u5f00\u653e\u5f0f\u95ee\u9898\uff0c\u4f46\u5404\u6709\u98ce\u683c\u548c\u7528\u9014\u3002<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>\u63a2\u7d22\u578b\u95ee\u9898<\/strong>< style=\"font-weight: 400;\">\u7528\u4e8e\u6df1\u5165\u7814\u7a76\u53d7\u8bbf\u8005\u7684\u60f3\u6cd5\uff0c\u4f8b\u5982\u201c\u60a8\u80fd\u8be6\u7ec6\u8bf4\u8bf4\u4e3a\u4ec0\u4e48\u4f1a\u6709\u8fd9\u79cd\u611f\u89c9\u5417\uff1f\u201d<\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u6bd4\u8f83\u578b\u95ee\u9898<\/b>< style=\"font-weight: 400;\">\u8981\u6c42\u4eba\u4eec\u5bf9\u4e24\u4e2a\u6216\u66f4\u591a\u9879\u8fdb\u884c\u6bd4\u8f83\uff0c\u4f8b\u5982\u201c\u60a8\u66f4\u559c\u6b22\u54ea\u79cd\u4ea7\u54c1\uff1f\u4e3a\u4ec0\u4e48\uff1f\u201d\u8fd9\u6837\u7684\u5b9a\u6027\u7814\u7a76\u95ee\u9898\u5bf9\u4e8e\u4e86\u89e3<a href=\"https:\/\/www.similarweb.com\/blog\/research\/audience-and-brand-building\/brand-awareness\/\">< style=\"font-weight: 400;\">\u54c1\u724c\u8ba4\u77e5\u5ea6<\/a>< style=\"font-weight: 400;\">\u3001<a href=\"https:\/\/www.similarweb.com\/corp\/zh\/marketing\/competitive-analysis\/\">< style=\"font-weight: 400;\">\u7ade\u4e89\u6027\u5206\u6790<\/a>< style=\"font-weight: 400;\">\u7b49\u975e\u5e38\u5b9e\u7528\u3002<\/li>\n<\/ul>\n<h2><b>\u5c01\u95ed\u5f0f\u95ee\u9898<\/b><\/h2>\n<p>< style=\"font-weight: 400;\">\u8fd9\u7c7b\u95ee\u9898\u8981\u6c42\u53d7\u8bbf\u8005\u4ece\u4e00\u7ec4\u9884\u5148\u786e\u5b9a\u7684\u7b54\u6848\u4e2d\u505a\u51fa\u9009\u62e9\uff0c\u4f8b\u5982\u201c\u5982\u679c\u4ee51\u20145\u5206\u6765\u8bc4\u4ef7\u60a8\u5bf9\u65b0\u4ea7\u54c1\u7684\u6ee1\u610f\u5ea6\uff0c\u60a8\u4f1a\u6253\u591a\u5c11\u5206\uff1f\u201d\u867d\u7136\u8fd9\u4e9b\u95ee\u9898\u901a\u5e38\u662f\u5b9a\u91cf\u7684\uff0c\u4f46\u5982\u679c\u6dfb\u52a0\u4e00\u4e2a\u53ef\u81ea\u7531\u7f16\u8f91\u7684\u6587\u672c\u6846\uff0c\u8981\u6c42\u53d7\u8bbf\u8005\u8be6\u7ec6\u8bf4\u660e\u4e3a\u4f55\u9009\u62e9\u7279\u5b9a\u8bc4\u5206\uff0c\u90a3\u4e48\u5c31\u53ef\u4ee5\u5728\u56de\u7b54\u5b9a\u91cf\u7814\u7a76\u95ee\u9898\u7684\u540c\u65f6\u63d0\u4f9b\u5b9a\u6027\u6d1e\u89c1\u3002<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u6392\u540d\u7c7b\u95ee\u9898<\/b>< style=\"font-weight: 400;\">\u8ba9\u4eba\u4eec\u6309\u7167\u559c\u597d\u5bf9\u9879\u76ee\u8fdb\u884c\u6392\u540d\uff0c\u4f8b\u5982\u201c\u8bf7\u6839\u636e\u8d28\u91cf\u5bf9\u8fd9\u4e9b\u4ea7\u54c1\u8fdb\u884c\u6392\u540d\u3002\u201d\u5728\u5f88\u591a\u60c5\u51b5\u4e0b\uff0c\u4f8b\u5982\u6d89\u53ca\u4ea7\u54c1\u5f00\u53d1\u3001\u7ade\u4e89\u6027\u5206\u6790\u548c\u54c1\u724c\u8ba4\u77e5\u5ea6\u7b49\uff0c\u8fd9\u7c7b\u95ee\u9898\u90fd\u5177\u6709\u4f18\u52bf\u3002<\/li>\n<li><b>\u674e\u514b\u7279\u91cf\u8868\u95ee\u9898<\/b>< style=\"font-weight: 400;\">\u8981\u6c42\u4eba\u4eec\u5bf9\u9879\u76ee\u8fdb\u884c\u8bc4\u5206\uff0c\u4f8b\u5982\u201c\u5982\u679c\u4ee51\u20145\u5206\u6765\u8bc4\u4ef7\u60a8\u5bf9\u65b0\u4ea7\u54c1\u7684\u6ee1\u610f\u5ea6\uff0c\u60a8\u4f1a\u6253\u591a\u5c11\u5206\uff1f\u201d\u8fd9\u7c7b\u95ee\u9898\u975e\u5e38\u9002\u5408\u5728\u7f51\u7ad9\u548c\u7535\u5b50\u90ae\u4ef6\u4e2d\u5c55\u793a\uff0c\u7528\u6765\u5feb\u901f\u6536\u96c6\u7b80\u77ed\u7684\u53cd\u9988\u3002<\/li>\n<\/ul>\n<h2><b>\u5b9a\u6027\u7814\u7a76\u95ee\u9898\u793a\u4f8b<\/b><\/h2>\n<p>< style=\"font-weight: 400;\">\u5b9a\u6027\u7814\u7a76\u6709\u5f88\u591a\u5e94\u7528\uff0c\u4e5f\u6709\u5f88\u591a\u65b9\u6cd5\u53ef\u4ee5\u4f7f\u53d1\u73b0\u4e3a\u4f01\u4e1a\u7684\u6210\u529f\u6240\u7528\u3002\u4ee5\u4e0b\u662f\u5b9a\u6027\u7814\u7a76\u95ee\u9898\u6700\u5e38\u89c1\u5e94\u7528\u6848\u4f8b\u7684\u603b\u7ed3\u548c\u793a\u4f8b\u3002<\/p>\n<h3><b>\u7528\u4e8e\u786e\u5b9a\u987e\u5ba2\u9700\u6c42\u548c\u52a8\u673a\u7684\u5b9a\u6027\u7814\u7a76\u95ee\u9898<\/b><\/h3>\n<p>< style=\"font-weight: 400;\">\u901a\u8fc7\u8fd9\u7c7b\u95ee\u9898\uff0c\u60a8\u80fd\u591f\u4e86\u89e3\u987e\u5ba2\u9009\u62e9\u4ea7\u54c1\u6216\u670d\u52a1\u7684\u539f\u56e0\uff0c\u4ee5\u53ca\u5728\u8d2d\u7269\u65f6\u6ce8\u91cd\u4ec0\u4e48\u3002<\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\">< style=\"font-weight: 400;\">\u5728\u51b3\u5b9a\u662f\u5426\u8d2d\u4e70\u67d0\u6b3e\u4ea7\u54c1\u65f6\uff0c\u60a8\u4f1a\u8003\u8651\u54ea\u4e9b\u56e0\u7d20\uff1f<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">< style=\"font-weight: 400;\">\u4ec0\u4e48\u4f1a\u8ba9\u60a8\u9009\u62e9\u4e00\u6b3e\u4ea7\u54c1\u6216\u670d\u52a1\u800c\u4e0d\u9009\u62e9\u53e6\u4e00\u6b3e\uff1f<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">< style=\"font-weight: 400;\">\u5728\u8d2d\u4e70\u4ea7\u54c1\u65f6\uff0c\u60a8\u6700\u770b\u91cd\u54ea\u4e9b\u56e0\u7d20\uff1f<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">< style=\"font-weight: 400;\">\u5728\u8d2d\u4e70\u4ea7\u54c1\u65f6\uff0c\u60a8\u4f1a\u6ce8\u91cd\u54ea\u4e9b\u529f\u80fd\uff1f<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">< style=\"font-weight: 400;\">\u60a8\u5e0c\u671b\u4e00\u5bb6\u516c\u53f8\u7684\u4ea7\u54c1\u5177\u5907\u54ea\u4e9b\u54c1\u8d28\uff1f<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">< style=\"font-weight: 400;\">\u60a8\u66f4\u559c\u6b22\u8d2d\u4e70\u672c\u5730\u54c1\u724c\u8fd8\u662f\u56fd\u9645\u54c1\u724c\uff1f<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">< style=\"font-weight: 400;\">\u60a8\u5982\u4f55\u5224\u65ad\u4ea7\u54c1\u7684\u4ef7\u503c\uff1f<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">< style=\"font-weight: 400;\">\u5728\u9009\u62e9\u4ea7\u54c1\u65f6\uff0c\u60a8\u8ba4\u4e3a\u6700\u91cd\u8981\u7684\u56e0\u7d20\u662f\u4ec0\u4e48\uff1f<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">< style=\"font-weight: 400;\">\u60a8\u5982\u4f55\u5224\u65ad\u4ea7\u54c1\u6216\u670d\u52a1\u662f\u5426\u7269\u6709\u6240\u503c\uff1f<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">< style=\"font-weight: 400;\">\u5728\u8d2d\u4e70\u4ea7\u54c1\u65f6\uff0c\u60a8\u662f\u5426\u4f1a\u6709\u7279\u522b\u7684\u671f\u671b\uff1f<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">< style=\"font-weight: 400;\">\u60a8\u66f4\u559c\u6b22\u5728\u7ebf\u4e0a\u8fd8\u662f\u5728\u7ebf\u4e0b\u8d2d\u4e70\u4ea7\u54c1\u6216\u670d\u52a1\uff1f<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">< style=\"font-weight: 400;\">\u5728\u8d2d\u4e70\u4ea7\u54c1\u65f6\uff0c\u60a8\u5e0c\u671b\u83b7\u5f97\u4ec0\u4e48\u6837\u7684\u5ba2\u6237\u670d\u52a1\uff1f<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">< style=\"font-weight: 400;\">\u60a8\u5982\u4f55\u51b3\u5b9a\u9700\u8981\u6362\u7528\u5176\u4ed6\u4ea7\u54c1\u4e86\uff1f<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">< style=\"font-weight: 400;\">\u5728\u51b3\u5b9a\u662f\u5426\u8d2d\u4e70\u4e4b\u524d\uff0c\u60a8\u4f1a\u5728\u54ea\u91cc\u505a\u4ea7\u54c1\u529f\u8bfe\uff1f<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">< style=\"font-weight: 400;\">\u60a8\u8ba4\u4e3a\u8d2d\u7269\u65f6\u6700\u91cd\u8981\u7684\u987e\u5ba2\u4ef7\u503c\u662f\u4ec0\u4e48\uff1f<\/li>\n<\/ol>\n<h3><b>\u7528\u4e8e\u63d0\u5347\u987e\u5ba2\u4f53\u9a8c\u7684\u5b9a\u6027\u7814\u7a76\u95ee\u9898<\/b><\/h3>\n<p>< style=\"font-weight: 400;\">\u501f\u52a9\u8fd9\u4e9b\u95ee\u9898\u6df1\u5165\u4e86\u89e3\u987e\u5ba2\u4e0e\u516c\u53f8\u4ea7\u54c1\u6216\u670d\u52a1\u7684\u4ea4\u4e92\u65b9\u5f0f\uff0c\u4ee5\u53ca\u5982\u4f55\u6539\u5584\u8fd9\u4e9b\u4f53\u9a8c\u3002<\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\">< style=\"font-weight: 400;\">\u987e\u5ba2\u8ba4\u4e3a\u6211\u4eec\u7684\u4ea7\u54c1\u6216\u670d\u52a1\u5728\u54ea\u4e9b\u65b9\u9762\u6700\u6709\u4ef7\u503c\uff1f<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">< style=\"font-weight: 400;\">\u987e\u5ba2\u5982\u4f55\u8bc4\u4ef7\u6211\u4eec\u7684\u5ba2\u6237\u670d\u52a1\uff1f<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">< style=\"font-weight: 400;\">\u5728\u8d2d\u4e70\u4ea7\u54c1\u65f6\uff0c\u54ea\u4e9b\u56e0\u7d20\u5bf9\u987e\u5ba2\u6700\u4e3a\u91cd\u8981\uff1f<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">< style=\"font-weight: 400;\">\u987e\u5ba2\u5982\u4f55\u770b\u5f85\u6211\u4eec\u7684\u54c1\u724c\uff1f<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">< style=\"font-weight: 400;\">\u987e\u5ba2\u5982\u4f55\u770b\u5f85\u6211\u4eec\u76ee\u524d\u7684\u8425\u9500\u5de5\u4f5c\uff1f<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">< style=\"font-weight: 400;\">\u987e\u5ba2\u5bf9\u6211\u4eec\u4ea7\u54c1\u7684\u529f\u80fd\u548c\u529f\u6548\u6709\u4f55\u770b\u6cd5\uff1f<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">< style=\"font-weight: 400;\">\u987e\u5ba2\u5bf9\u6211\u4eec\u4ea7\u54c1\u6216\u670d\u52a1\u7684\u4ef7\u683c\u6709\u4f55\u770b\u6cd5\uff1f<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">< style=\"font-weight: 400;\">\u5982\u4f55\u624d\u80fd\u63d0\u5347\u987e\u5ba2\u4f53\u9a8c\uff1f<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">< style=\"font-weight: 400;\">\u987e\u5ba2\u5982\u4f55\u770b\u5f85\u6211\u4eec\u7684\u7f51\u7ad9\u6216\u5e94\u7528\u7a0b\u5e8f\uff1f<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">< style=\"font-weight: 400;\">\u987e\u5ba2\u5982\u4f55\u770b\u5f85\u6211\u4eec\u7684\u5ba2\u670d\u652f\u6301\uff1f<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">< style=\"font-weight: 400;\">\u600e\u6837\u624d\u80fd\u4f7f\u6211\u4eec\u7684\u4ea7\u54c1\u6216\u670d\u52a1\u66f4\u6613\u4e8e\u4f7f\u7528\uff1f<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">< style=\"font-weight: 400;\">\u987e\u5ba2\u5982\u4f55\u770b\u5f85\u6211\u4eec\u7684\u7ade\u4e89\u5bf9\u624b\uff1f<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">< style=\"font-weight: 400;\">\u60a8\u66f4\u559c\u6b22\u901a\u8fc7\u4ec0\u4e48\u65b9\u5f0f\u8bbf\u95ee\u6211\u4eec\u7684\u7f51\u7ad9\uff1f<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">< style=\"font-weight: 400;\">\u987e\u5ba2\u5bf9\u6211\u4eec\u7684\u914d\u9001\/\u53d1\u8d27\u65f6\u95f4\u6709\u4f55\u770b\u6cd5\uff1f<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">< style=\"font-weight: 400;\">\u987e\u5ba2\u5982\u4f55\u770b\u5f85\u6211\u4eec\u7684\u5fe0\u8bda\u5ea6\u8ba1\u5212\uff1f<\/li>\n<\/ol>\n<h3><b>\u7528\u4e8e\u987e\u5ba2\u4f53\u9a8c\u7684\u5b9a\u6027\u7814\u7a76\u95ee\u9898\u793a\u4f8b<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>&#x200d;&#x2640;&#xfe0f; \u95ee\u9898\uff1a<\/b>< style=\"font-weight: 400;\">\u60a8\u66f4\u559c\u6b22\u901a\u8fc7\u4ec0\u4e48\u65b9\u5f0f\u8bbf\u95ee\u6211\u4eec\u7684\u7f51\u7ad9\uff1f<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b> \u5bfb\u6c42\u7684\u6d1e\u89c1\uff1a<\/b>< style=\"font-weight: 400;\">\u6d88\u8d39\u8005\u5bf9\u79fb\u52a8\u8bbe\u5907\u7684\u4f9d\u8d56\u7a0b\u5ea6\u5982\u4f55\uff1f\u60a8\u662f\u5426\u5e94\u8be5\u5728\u79fb\u52a8\u4f18\u5316\u6216\u79fb\u52a8\u8425\u9500\u65b9\u9762\u6295\u5165\u66f4\u591a\u8d44\u91d1\uff1f<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b> \u4f20\u7edf\u5b9a\u6027\u7814\u7a76\u65b9\u6cd5\u9762\u4e34\u7684\u6311\u6218\uff1a<\/b>< style=\"font-weight: 400;\">\u5982\u679c\u6709\u4e00\u4e2a\u5e9e\u5927\u7684\u6570\u636e\u5e93\u9700\u8981\u8fdb\u884c\u8c03\u67e5\uff0c\u90a3\u4e48\u4f7f\u7528\u8fd9\u79cd\u7c7b\u578b\u7684\u95ee\u9898\u662f\u7406\u60f3\u9009\u62e9\u3002\u4f46\u5982\u679c\u5c06\u5176\u653e\u7f6e\u5728\u7f51\u7ad9\u4e0a\uff0c\u6216\u4ec5\u53d1\u9001\u7ed9\u4eba\u6570\u6709\u9650\u7684\u5217\u8868\u4e2d\u7684\u987e\u5ba2\uff0c\u90a3\u4e48\u8fd9\u53ea\u80fd\u63d0\u4f9b\u4e00\u5c0f\u7fa4\u4eba\u5728\u7279\u5b9a\u65f6\u523b\u7684\u89c2\u70b9\u3002<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b> \u5168\u65b0\u65b9\u6cd5\uff1a<\/b>< style=\"font-weight: 400;\">\u901a\u8fc7 Similarweb \u6570\u5b57\u7814\u7a76\u60c5\u62a5\uff0c\u60a8\u53ef\u4ee5\u66f4\u5feb\u5730\u83b7\u5f97\u66f4\u597d\u3001\u66f4\u5e7f\u7684\u6d1e\u89c1\u3002\u4e3a\u4e86\u5411\u7814\u7a76\u63d0\u4f9b\u5145\u8db3\u7684\u4fe1\u606f\uff0c\u60a8\u9700\u8981\u4e86\u89e3\u884c\u4e1a\u6216\u5e02\u573a\u5c42\u9762\u7684\u504f\u597d\u3002<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>&#x23f0; \u6d1e\u89c1\u6240\u9700\u65f6\u95f4\uff1a<\/b>< style=\"font-weight: 400;\">30 \u79d2<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>&#x2705; \u83b7\u53d6\u65b9\u6cd5\uff1a<\/b>< style=\"font-weight: 400;\">Similarweb \u63d0\u4f9b\u4e86\u591a\u79cd\u65b9\u6cd5<b>\u6765\u56de\u7b54\u8fd9\u4e2a\u95ee\u9898\uff0c\u65e0\u9700\u7ecf\u8fc7\u6f2b\u957f\u7684\u5b9a\u6027\u7814\u7a76\u6d41\u7a0b\u3002<\/b><\/li>\n<\/ul>\n<p>< style=\"font-weight: 400;\">\u9996\u5148\uff0c\u6211\u8981\u5bf9\u91d1\u878d\u884c\u4e1a\u7684\u94f6\u884c\u4fe1\u8d37\u548c\u8d37\u6b3e\u5e02\u573a\u505a\u4e00\u4e2a\u7f51\u7ad9\u5e02\u573a\u5206\u6790\uff0c\u4ee5\u4fbf\u6e05\u6670\u4e86\u89e3\u884c\u4e1a\u57fa\u51c6\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-142253\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/12\/Qual-customer-experience-question.gif\" alt=\"Qualitative customer experience question\" width=\"600\" height=\"343\" \/><\/p>\n<p>< style=\"font-weight: 400;\">\u5728\u8fd9\u91cc\uff0c\u6211\u53ef\u4ee5\u5373\u65f6\u67e5\u770b\u4efb\u610f\u884c\u4e1a\u6216\u5e02\u573a\u7684\u8bbe\u5907\u504f\u597d\u3002\u5b83\u663e\u793a\u4e86\u4efb\u4f55\u56fd\u5bb6\/\u5730\u533a\u3001\u4efb\u4f55\u65f6\u6bb5\u7684\u8bbe\u5907\u5206\u5e03\u60c5\u51b5\u3002<b>\u8fd9\u6e05\u695a\u5730\u56de\u7b54\u4e86\u76ee\u6807\u53d7\u4f17\u5bf9\u79fb\u52a8\u8bbe\u5907\u7684\u4f9d\u8d56\u7a0b\u5ea6\u8fd9\u4e2a\u95ee\u9898<\/b>< style=\"font-weight: 400;\">\uff1a59.79% \u7684\u4eba\u9009\u62e9\u901a\u8fc7 PC \u7aef\u8bbf\u95ee\u7f51\u7ad9\uff0c\u800c 40.21% \u7684\u4eba\u9009\u62e9\u4e86\u79fb\u52a8\u7aef<\/p>\n<p>< style=\"font-weight: 400;\">\u7136\u540e\uff0c\u6211\u4f1a\u4f7f\u7528\u201c\u8d8b\u52bf\u201d\u90e8\u5206\u6765\u663e\u793a\u6240\u5728\u9886\u57df\u4e2d\u6bcf\u4e2a\u4e3b\u8981\u53c2\u4e0e\u8005\u7684\u79fb\u52a8\u7aef\u6d41\u91cf\u548c\u7f51\u7edc\u6d41\u91cf\u7684\u786e\u5207\u6bd4\u4f8b\u3002\u5047\u8bbe\u6211\u8981\u9488\u5bf9<a href=\"https:\/\/www.similarweb.com\/zh\/website\/chase.com\/\">< style=\"font-weight: 400;\">\u7f8e\u56fd\u5927\u901a\u94f6\u884c<\/a>< style=\"font-weight: 400;\">\u548c<a href=\"https:\/\/www.similarweb.com\/zh\/website\/bankofamerica.com\/\">< style=\"font-weight: 400;\">\u7f8e\u56fd\u94f6\u884c<\/a>< style=\"font-weight: 400;\">\u7684\u5ba2\u6237\u5f00\u5c55\u4e00\u573a\u7ade\u4e89\u6d3b\u52a8\uff1b\u6211\u53ef\u4ee5\u770b\u5230\uff0c<b>\u4e0e\u5404\u81ea\u9886\u57df\u7684\u5176\u4ed6\u5ba2\u6237\u76f8\u6bd4\uff0c\u8fd9\u4e24\u5bb6\u94f6\u884c\u7684\u53d7\u4f17\u5bf9 PC \u7aef\u7684\u4f9d\u8d56\u7a0b\u5ea6\u76f8\u5f53\u9ad8<\/b>< style=\"font-weight: 400;\">\u3002<\/p>\n<h3><b>\u7528\u4e8e\u5f00\u53d1\u65b0\u4ea7\u54c1\u6216\u670d\u52a1\u7684\u5b9a\u6027\u95ee\u9898\u793a\u4f8b<\/b><\/h3>\n<p>< style=\"font-weight: 400;\">\u8fd9\u6837\u7684\u7814\u7a76\u95ee\u9898\u53ef\u4ee5\u5e2e\u52a9\u60a8\u4e86\u89e3\u987e\u5ba2\u7684\u75db\u70b9\uff0c\u4e3a\u5f00\u53d1\u6ee1\u8db3\u8fd9\u4e9b\u9700\u6c42\u7684\u4ea7\u54c1\u63d0\u4f9b\u6d1e\u89c1\u3002<\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\">< style=\"font-weight: 400;\">\u60a8\u9009\u62e9\u8d2d\u4e70\u6211\u4eec\u516c\u53f8\u4ea7\u54c1\u7684\u4e3b\u8981\u539f\u56e0\u662f\u4ec0\u4e48\uff1f<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">< style=\"font-weight: 400;\">\u60a8\u76ee\u524d\u5982\u4f55\u4f7f\u7528\u4e0e\u6211\u4eec\u516c\u53f8\u76f8\u4f3c\u7684\u4ea7\u54c1\u6216\u670d\u52a1\uff1f<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">< style=\"font-weight: 400;\">\u76ee\u524d\u5e02\u573a\u4e0a\u7684\u4ea7\u54c1\u6709\u4ec0\u4e48\u53ef\u4ee5\u6539\u8fdb\u7684\u5730\u65b9\u5417\uff1f<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">< style=\"font-weight: 400;\">\u60a8\u5e0c\u671b\u6211\u4eec\u7684\u4ea7\u54c1\u589e\u52a0\u54ea\u4e9b\u529f\u80fd\uff1f<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">< style=\"font-weight: 400;\">\u60a8\u66f4\u5e0c\u671b\u901a\u8fc7\u4ec0\u4e48\u65b9\u5f0f\u8054\u7cfb\u5ba2\u670d\u56e2\u961f\uff1f<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">< style=\"font-weight: 400;\">\u60a8\u8ba4\u4e3a\u6211\u4eec\u516c\u53f8\u4e0e\u7ade\u4e89\u5bf9\u624b\u7684\u4e0d\u540c\u4e4b\u5904\u662f\u4ec0\u4e48\uff1f<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">< style=\"font-weight: 400;\">\u60a8\u5e0c\u671b\u6211\u4eec\u63d0\u4f9b\u54ea\u4e9b\u5176\u4ed6\u4ea7\u54c1\u6216\u670d\u52a1\uff1f<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">< style=\"font-weight: 400;\">\u54ea\u7c7b\u4fe1\u606f\u6709\u52a9\u4e8e\u60a8\u51b3\u5b9a\u662f\u5426\u8d2d\u4e70\u4ea7\u54c1\uff1f<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">< style=\"font-weight: 400;\">\u54ea\u79cd\u5e7f\u544a\u65b9\u5f0f\u80fd\u6700\u6709\u6548\u5730\u5438\u5f15\u60a8\uff1f<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">< style=\"font-weight: 400;\">\u963b\u6b62\u60a8\u8d2d\u4e70\u6211\u4eec\u516c\u53f8\u4ea7\u54c1\u7684\u6700\u91cd\u8981\u56e0\u7d20\u662f\u4ec0\u4e48\uff1f<\/li>\n<\/ol>\n<h3><b>\u7528\u4e8e\u670d\u52a1\u5f00\u53d1\u7684\u5b9a\u6027\u7814\u7a76\u95ee\u9898\u793a\u4f8b<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>&#x200d;&#x2640;&#xfe0f; \u95ee\u9898\uff1a<\/b>< style=\"font-weight: 400;\">\u54ea\u79cd\u5e7f\u544a\u65b9\u5f0f\u80fd\u6700\u6709\u6548\u5730\u5438\u5f15\u60a8\uff1f<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b> \u5bfb\u6c42\u7684\u6d1e\u89c1\uff1a<\/b>< style=\"font-weight: 400;\">\u5bf9<a href=\"https:\/\/www.similarweb.com\/blog\/research\/audience-and-brand-building\/target-audience-analysis\/\">< style=\"font-weight: 400;\">\u76ee\u6807\u53d7\u4f17<\/a>< style=\"font-weight: 400;\">\u6700\u6709\u6548\u7684<a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/marketing-channels\/\">< style=\"font-weight: 400;\">\u8425\u9500\u6e20\u9053<\/a>< style=\"font-weight: 400;\">\u548c\/\u6216\u5185\u5bb9\u3002<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b> \u4f20\u7edf\u5b9a\u6027\u7814\u7a76\u65b9\u6cd5\u9762\u4e34\u7684\u6311\u6218\uff1a<\/b>< style=\"font-weight: 400;\">\u5728\u4f7f\u7528\u5b9a\u6027\u7814\u7a76\u8c03\u67e5\u56de\u7b54\u6b64\u7c7b\u95ee\u9898\u65f6\uff0c\u6837\u672c\u91cf\u6709\u9650\uff0c\u53ef\u80fd\u4f1a\u5b58\u5728\u504f\u5dee\u3002<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b> \u66f4\u597d\u7684\u65b9\u6cd5\uff1a<\/b>< style=\"font-weight: 400;\">\u6700\u771f\u5b9e\u7684\u6d1e\u89c1\u6765\u81ea\u89c2\u5bdf\u6570\u5b57\u4e16\u754c\u4e2d\u53d1\u751f\u7684\u771f\u5b9e\u884c\u4e3a\u548c\u7ed3\u679c\u3002\u65e0\u9700\u95ee\u9898\u6216\u56de\u7b54\u5373\u53ef\u83b7\u5f97\u8fd9\u4e00\u60c5\u62a5\uff0c\u800c\u4e14\u4e00\u5206\u949f\u5185\u5c31\u80fd\u83b7\u5f97\u6240\u9700\u4fe1\u606f\u3002<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>&#x23f0; \u6d1e\u89c1\u6240\u9700\u65f6\u95f4\uff1a<\/b>< style=\"font-weight: 400;\">5 \u5206\u949f<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>&#x2705; \u83b7\u53d6\u65b9\u6cd5\uff1a<\/b>< style=\"font-weight: 400;\">\u6709\u51e0\u79cd\u65b9\u6cd5\u53ef\u4ee5\u505a\u5230\u8fd9\u4e00\u70b9\u3002\u60a8\u53ef\u4ee5\u83b7\u53d6\u6574\u4e2a\u884c\u4e1a\u7684\u4fe1\u606f\uff0c\u4e5f\u53ef\u4ee5\u4e13\u6ce8\u4e8e\u67d0\u4e9b\u7ade\u4e89\u5bf9\u624b\uff0c\u6316\u6398\u4ed6\u4eec\u5404\u81ea\u7684\u6210\u529f\u4e4b\u5904\u3002\u5728\u8fd9\u91cc\uff0c\u6211\u4f1a\u5feb\u901f\u5c55\u793a\u6574\u4e2a\u5e02\u573a\u7684\u4fe1\u606f\u3002<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone wp-image-142255 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/12\/qual-marketing-channels.png\" alt=\"qualitative example question - marketing channels\" width=\"1051\" height=\"727\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/12\/qual-marketing-channels.png 1051w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/12\/qual-marketing-channels-300x208.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/12\/qual-marketing-channels-1024x708.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/12\/qual-marketing-channels-768x531.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/12\/qual-marketing-channels-512x354.png 512w\" sizes=\"(max-width: 1051px) 100vw, 1051px\" \/><\/p>\n<p>< style=\"font-weight: 400;\">\u6211\u7528 Similarweb \u6570\u5b57\u7814\u7a76\u60c5\u62a5\u7684<a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/what-is-market-analysis\/\">< style=\"font-weight: 400;\">\u5e02\u573a\u5206\u6790<\/a>< style=\"font-weight: 400;\">\u5143\u7d20\uff0c\u9009\u62e9\u4e86\u81ea\u5df1\u7684\u884c\u4e1a\u6216\u5e02\u573a\uff08\u94f6\u884c\u548c\u4fe1\u8d37\uff09\u3002\u5feb\u901f\u70b9\u51fb\u201c\u8425\u9500\u6e20\u9053\u201d\uff0c\u6211\u5c31\u4f1a\u770b\u5230\u54ea\u4e9b\u6e20\u9053\u5728\u6211\u7684\u5e02\u573a\u4e2d\u5e26\u6765\u4e86\u6700\u9ad8\u6d41\u91cf\u3002\u9664\u53bb<a href=\"https:\/\/support.similarweb.com\/hc\/en-us\/articles\/4770707469201-Direct-Traffic\">< style=\"font-weight: 400;\">\u76f4\u63a5\u6d41\u91cf<\/a>< style=\"font-weight: 400;\">\uff0c\u76ee\u524d\uff0c\u6211\u53ef\u4ee5\u770b\u5230\u5916\u94fe\u548c\u81ea\u7136\u6d41\u91cf\u662f\u8fd9\u4e2a\u5e02\u573a\u4e2d\u8868\u73b0\u6700\u51fa\u8272\u7684\u4e24\u4e2a\u6e20\u9053\u3002<\/p>\n<p><b>\u501f\u52a9 Similarweb\uff0c\u6211\u53ef\u4ee5\u67e5\u770b\u8fd9\u4e9b\u6e20\u9053\u4e2d\u5177\u4f53\u7684\u5916\u94fe\u5408\u4f5c\u4f19\u4f34\u548c\u9875\u9762\u3002<\/b><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-142256\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/12\/qual-chase-referal-channels.png\" alt=\"qualitative question example - Similarweb referral channels\" width=\"926\" height=\"385\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/12\/qual-chase-referal-channels.png 926w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/12\/qual-chase-referal-channels-300x125.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/12\/qual-chase-referal-channels-768x319.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/12\/qual-chase-referal-channels-512x213.png 512w\" sizes=\"(max-width: 926px) 100vw, 926px\" \/><\/p>\n<p>< style=\"font-weight: 400;\">\u4ed4\u7ec6\u67e5\u770b\u8fd9\u4e2a\u5e02\u573a\u4e2d\u7684\u5916\u94fe\u540e\uff0c\u6211\u9009\u62e9\u4e86 chase.com<a href=\"https:\/\/www.similarweb.com\/zh\/website\/chase.com\/competitors\/\"> < style=\"font-weight: 400;\">\u53ca\u5176\u4e94\u4e2a\u6700\u63a5\u8fd1\u7684\u7ade\u4e89\u5bf9\u624b<\/a>< style=\"font-weight: 400;\">\u3002\u6211\u5728\u8425\u9500\u6e20\u9053\u7684\u201c\u6e20\u9053\u6d41\u91cf\u201d\u5143\u7d20\u4e2d\u9009\u62e9\u4e86\u5916\u94fe\u3002\u6211\u770b\u5230 Capital One \u662f\u5f53\u4e4b\u65e0\u6127\u7684\u8d62\u5bb6\uff0c\u5b83\u901a\u8fc7\u5916\u94fe\u5408\u4f5c\u4f19\u4f34\u83b7\u5f97\u4e86\u8fd1 2500 \u4e07\u6b21\u8bbf\u95ee\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-142257\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/12\/Qualitative-research-question-example.png\" alt=\"Qualitative research question example\" width=\"926\" height=\"598\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/12\/Qualitative-research-question-example.png 926w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/12\/Qualitative-research-question-example-300x194.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/12\/Qualitative-research-question-example-768x496.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/12\/Qualitative-research-question-example-512x331.png 512w\" sizes=\"(max-width: 926px) 100vw, 926px\" \/><\/p>\n<p>< style=\"font-weight: 400;\">\u63a5\u4e0b\u6765\uff0c\u6211\u53ef\u4ee5\u51c6\u786e\u5730\u770b\u5230<a href=\"https:\/\/www.similarweb.com\/zh\/website\/capitalone.com\/\">< style=\"font-weight: 400;\">\u4e3a Capital One \u5f15\u5165\u6d41\u91cf<\/a>< style=\"font-weight: 400;\">\u7684\u5bf9\u8c61\uff0c\u4ee5\u53ca\u6bcf\u4e2a\u5f15\u5165\u6765\u6e90\u7684\u603b<a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/traffic-share\/\">< style=\"font-weight: 400;\">\u6d41\u91cf\u4efd\u989d<\/a>< style=\"font-weight: 400;\">\u3002\u6211\u53ef\u4ee5\u770b\u5230\u589e\u957f\u7684\u767e\u5206\u6bd4\u548c\u53d8\u5316\u60c5\u51b5\uff0c\u8fd8\u53ef\u4ee5\u770b\u5230\u53c2\u4e0e\u5ea6\u8bc4\u5206\uff0c\u6b64\u8bc4\u5206\u53ef\u4ee5\u8bc4\u5b9a\u53d7\u4f17\u7fa4\u4f53\u7684\u5e73\u5747\u53c2\u4e0e\u5ea6\u3002 <b>\u5728\u51b3\u5b9a\u5efa\u7acb\u54ea\u4e9b\u65b0\u7684\u5916\u94fe\u5408\u4f5c\u4f19\u4f34\u5173\u7cfb\u65f6\uff0c\u8fd9\u4e00\u70b9\u5c24\u5176\u6709\u7528\u3002<\/b><\/p>\n<p>< style=\"font-weight: 400;\">\u4e00\u65e6\u6211\u786e\u5b9a\u4e86\u80fd\u4ea7\u751f\u6700\u4f73\u6548\u679c\u7684\u6e20\u9053\u548c\u5e7f\u544a\u6d3b\u52a8\uff0c\u5c31\u53ef\u4ee5\u4f7f\u7528 Similarweb \u6df1\u5165\u7814\u7a76\u5404\u79cd\u5e7f\u544a\u521b\u610f\u548c\u6700\u5177\u5f71\u54cd\u529b\u7684\u5185\u5bb9\u4e86\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-142258 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/12\/Qualitative-research-example-for-ad-creatives.png\" alt=\"Qualitative research example for ad creatives\" width=\"1677\" height=\"896\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/12\/Qualitative-research-example-for-ad-creatives.png 1677w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/12\/Qualitative-research-example-for-ad-creatives-300x160.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/12\/Qualitative-research-example-for-ad-creatives-1024x547.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/12\/Qualitative-research-example-for-ad-creatives-768x410.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/12\/Qualitative-research-example-for-ad-creatives-1536x821.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/12\/Qualitative-research-example-for-ad-creatives-512x274.png 512w\" sizes=\"(max-width: 1677px) 100vw, 1677px\" \/><\/p>\n<p>< style=\"font-weight: 400;\">\u5728\u201c\u521b\u610f\u201d\u90e8\u5206\u4e2d\uff0c\u8fd9\u4e9b\u5e7f\u544a\u53ea\u662f\u6211\u5bf9 Capital One \u7684<a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/competitive-analysis\/\">< style=\"font-weight: 400;\">\u7ade\u4e89\u5bf9\u624b\u7f51\u7ad9\u5206\u6790<\/a>< style=\"font-weight: 400;\">\u5217\u51fa\u7684\u5176\u4e2d\u51e0\u4e2a\u3002\u60a8\u53ef\u4ee5\u6309\u7279\u5b9a\u5e7f\u544a\u6d3b\u52a8\u3001\u53d1\u5e03\u65b9\u548c\u5e7f\u544a\u8054\u76df\u8fc7\u6ee4\u6b64\u5217\u8868\uff0c\u67e5\u770b\u5bf9\u60a8\u6700\u91cd\u8981\u7684\u5185\u5bb9\u3002\u60a8\u4e5f\u53ef\u4ee5\u5728\u540c\u4e00\u4e2a\u5730\u65b9<a href=\"https:\/\/support.similarweb.com\/hc\/en-us\/articles\/360007025877-Discover-Video-Ad-Campaign-Insights\">< style=\"font-weight: 400;\">\u627e\u5230\u89c6\u9891\u5e7f\u544a\u521b\u610f<\/a>< style=\"font-weight: 400;\">\u3002<\/p>\n<h3><b>\u53ea\u9700\u4e94\u5206\u949f &#x23f0;<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">< style=\"font-weight: 400;\">\u6211\u6536\u96c6\u4e86\u6574\u4e2a\u5e02\u573a\u53d7\u4f17\u5fe0\u8bda\u5ea6\u7684\u7edf\u8ba1\u6570\u636e<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">< style=\"font-weight: 400;\">\u53d1\u73b0\u4e86\u6700\u6709\u7ade\u4e89\u529b\u7684\u53c2\u4e0e\u8005<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">< style=\"font-weight: 400;\">\u786e\u5b9a\u4e86\u6211\u7684\u53d7\u4f17\u6700\u611f\u5174\u8da3\u7684\u8425\u9500\u6e20\u9053<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">< style=\"font-weight: 400;\">\u6211\u77e5\u9053\u54ea\u4e9b\u5185\u5bb9\u548c\u5e7f\u544a\u6d3b\u52a8\u80fd\u591f\u5e26\u6765\u6700\u5927\u6d41\u91cf<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">< style=\"font-weight: 400;\">\u6211\u4e3a\u65b0\u7684\u5916\u94fe\u5408\u4f5c\u4f19\u4f34\u521b\u5efa\u4e86\u4e00\u4efd\u76ee\u6807\u5217\u8868\uff0c\u5e76\u80fd\u591f\u6839\u636e\u7ed3\u679c\u548c\u7ade\u4e89\u5bf9\u624b\u7684\u53c2\u4e0e\u5ea6\u6570\u636e\u786e\u5b9a\u4f18\u5148\u7ea7<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">< style=\"font-weight: 400;\">\u6211\u53ef\u4ee5\u770b\u5230\u76ee\u6807\u53d7\u4f17\u5bf9\u54ea\u4e9b\u7c7b\u578b\u7684\u5e7f\u544a\u521b\u610f\u505a\u51fa\u4e86\u56de\u5e94\uff0c\u8fd9\u4e3a\u6211\u63d0\u4f9b\u4e86\u4e3a\u672a\u6765\u7684\u5e7f\u544a\u6d3b\u52a8\u521b\u4f5c\u6709\u6548\u6587\u6848\u7684\u601d\u8def<\/li>\n<\/ul>\n<h3><b>\u7528\u4e8e\u786e\u5b9a\u5b9a\u4ef7\u7b56\u7565\u7684\u5b9a\u6027\u95ee\u9898<\/b><\/h3>\n<p>< style=\"font-weight: 400;\">\u516c\u53f8\u9700\u8981\u786e\u4fdd\u5b9a\u4ef7\u4fdd\u6301\u76f8\u5173\u6027\u548c\u7ade\u4e89\u529b\u3002\u4f7f\u7528\u8fd9\u4e9b\u95ee\u9898\u6765\u786e\u5b9a\u987e\u5ba2\u5bf9\u5b9a\u4ef7\u7684\u770b\u6cd5\uff0c\u5e76\u5236\u5b9a\u5b9a\u4ef7\u7b56\u7565\uff0c\u6700\u5927\u9650\u5ea6\u5730\u63d0\u9ad8\u5229\u6da6\u5e76\u51cf\u5c11\u987e\u5ba2\u6d41\u5931\u3002<\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\">< style=\"font-weight: 400;\">\u60a8\u5bf9\u6211\u4eec\u7684\u5b9a\u4ef7\u7ed3\u6784\u6709\u4f55\u770b\u6cd5\uff1f<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">< style=\"font-weight: 400;\">\u4e0e\u5176\u4ed6\u7c7b\u4f3c\u4ea7\u54c1\u76f8\u6bd4\uff0c\u6211\u4eec\u7684\u5b9a\u4ef7\u5982\u4f55\uff1f<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">< style=\"font-weight: 400;\">\u60a8\u8ba4\u4e3a\u6211\u4eec\u7684\u5b9a\u4ef7\u7ed9\u60a8\u5e26\u6765\u4e86\u54ea\u4e9b\u4ef7\u503c\uff1f<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">< style=\"font-weight: 400;\">\u5982\u4f55\u624d\u80fd\u8ba9\u6211\u4eec\u7684\u5b9a\u4ef7\u66f4\u5177\u5438\u5f15\u529b\uff1f<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">< style=\"font-weight: 400;\">\u5bf9\u4e8e\u6211\u4eec\u7684\u4ea7\u54c1\u6765\u8bf4\uff0c\u7406\u60f3\u7684\u4ef7\u683c\u662f\u591a\u5c11\uff1f<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">< style=\"font-weight: 400;\">\u60a8\u5e0c\u671b\u6211\u4eec\u4ea7\u54c1\u7684\u54ea\u4e9b\u529f\u80fd\u5728\u5b9a\u4ef7\u4e0a\u6709\u6240\u4e0d\u540c\uff1f<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">< style=\"font-weight: 400;\">\u60a8\u5e0c\u671b\u6211\u4eec\u63d0\u4f9b\u54ea\u4e9b\u6298\u6263\u6216\u4f18\u60e0\uff1f<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">< style=\"font-weight: 400;\">\u60a8\u5bf9\u9700\u8981\u4e3a\u6211\u4eec\u7684\u4ea7\u54c1\u652f\u4ed8\u7684\u91d1\u989d\u6709\u4f55\u770b\u6cd5\uff1f<\/li>\n<\/ol>\n<h3><b>\u7528\u4e8e\u786e\u5b9a\u5b9a\u4ef7\u7b56\u7565\u7684\u5b9a\u6027\u7814\u7a76\u95ee\u9898\u793a\u4f8b<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>&#x200d;&#x2640;&#xfe0f; \u95ee\u9898\uff1a<\/b>< style=\"font-weight: 400;\">\u60a8\u5e0c\u671b\u6211\u4eec\u63d0\u4f9b\u54ea\u4e9b\u6298\u6263\u6216\u4f18\u60e0\uff1f<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b> \u5bfb\u6c42\u7684\u6d1e\u89c1\uff1a<\/b>< style=\"font-weight: 400;\">\u80fd\u4e0e\u76ee\u6807\u53d7\u4f17\u4ea7\u751f\u5171\u9e23\u7684\u4fc3\u9500\u6216\u5e7f\u544a\u6d3b\u52a8\u3002<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b> \u4f20\u7edf\u5b9a\u6027\u7814\u7a76\u65b9\u6cd5\u9762\u4e34\u7684\u6311\u6218\uff1a<\/b>< style=\"font-weight: 400;\">\u6d88\u8d39\u8005\u5e76\u4e0d\u603b\u80fd\u60f3\u8d77\u5bf9\u54ea\u4e9b\u7c7b\u578b\u7684\u5e7f\u544a\u6216\u5e7f\u544a\u6d3b\u52a8\u505a\u51fa\u4e86\u56de\u5e94\u3002\u4ed6\u4eec\u7684\u9700\u6c42\u548c\u4e60\u60ef\u4e5f\u4f1a\u9010\u6e10\u53d1\u751f\u53d8\u5316\u3002\u6837\u672c\u91cf\u4ec5\u9650\u4e8e\u60a8\u6240\u8be2\u95ee\u7684\u5bf9\u8c61\uff0c\u8fd9\u5bfc\u81f4\u5b58\u5728\u5927\u91cf\u7684\u672a\u77e5\u56e0\u7d20\u3002<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b> \u66f4\u597d\u7684\u65b9\u6cd5\uff1a<\/b>< style=\"font-weight: 400;\">\u867d\u7136\u5b9a\u6027\u7814\u7a76\u7684\u6d1e\u89c1\u5927\u6709\u88e8\u76ca\uff0c\u4f46\u901a\u8fc7\u76f4\u63a5\u4ece\u7f51\u7edc\u4e0a\u6536\u96c6\u7684\u6570\u636e\uff0c\u60a8\u53ef\u4ee5\u51c6\u786e\u4e86\u89e3\u54ea\u4e9b\u4fc3\u9500\u548c\u5e7f\u544a\u6d3b\u52a8\u8868\u73b0\u6700\u51fa\u8272\u3002\u8fd9\u4e9b\u5206\u6790\u6765\u81ea\u771f\u5b9e\u4e16\u754c\u7684\u5b9e\u65f6\u6570\u636e\uff0c\u57fa\u4e8e\u8bb8\u591a\u4eba\u7684\u5171\u540c\u884c\u4e3a\uff0c\u800c\u4e0d\u662f\u6765\u81ea\u4eba\u6570\u6709\u9650\u7684\u8c03\u67e5\u7ec4\u3002\u901a\u8fc7\u5168\u9762\u4e86\u89e3\u6574\u4e2a\u5e02\u573a\uff0c\u60a8\u7684\u51b3\u7b56\u4f1a\u66f4\u52a0\u660e\u667a\uff0c\u66f4\u52a0\u7b26\u5408\u5f53\u524d\u7684\u5e02\u573a\u8d8b\u52bf\u548c\u884c\u4e3a\u3002<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>&#x23f0; \u6d1e\u89c1\u6240\u9700\u65f6\u95f4\uff1a<\/b>< style=\"font-weight: 400;\">5 \u5206\u949f<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>&#x2705; \u83b7\u53d6\u65b9\u6cd5\uff1a<\/b>< style=\"font-weight: 400;\">Similarweb \u7684<a href=\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/introducing-popular-pages\/\">< style=\"font-weight: 400;\">\u70ed\u95e8\u9875\u9762<\/a>< style=\"font-weight: 400;\">\u529f\u80fd\u53ef\u663e\u793a\u4efb\u610f\u7f51\u7ad9\u4e2d\u6d41\u91cf\u589e\u957f\u6700\u5feb\u7684\u5185\u5bb9\u3001\u4ea7\u54c1\u3001\u5e7f\u544a\u6d3b\u52a8\u548c\u9875\u9762\u3002\u56e0\u6b64\uff0c\u5982\u679c\u60a8\u60f3\u4e86\u89e3\u6240\u5728\u9886\u57df\u5176\u4ed6\u516c\u53f8\u7684\u6210\u529f\u7ecf\u9a8c\uff0c\u5e76\u627e\u51fa\u54ea\u4e9b\u5185\u5bb9\u80fd\u4e0e\u76ee\u6807\u53d7\u4f17\u4ea7\u751f\u5171\u9e23\uff0c\u901a\u8fc7 Similarweb\uff0c\u53ef\u4ee5\u66f4\u5feb\u627e\u5230\u8fd9\u4e9b\u95ee\u9898\u7684\u7b54\u6848\u3002<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone wp-image-142259 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/12\/Qualitative-research-example.png\" alt=\"Qualitative research example\" width=\"1677\" height=\"881\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/12\/Qualitative-research-example.png 1677w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/12\/Qualitative-research-example-300x158.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/12\/Qualitative-research-example-1024x538.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/12\/Qualitative-research-example-768x403.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/12\/Qualitative-research-example-1536x807.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/12\/Qualitative-research-example-512x269.png 512w\" sizes=\"(max-width: 1677px) 100vw, 1677px\" \/><\/p>\n<p>< style=\"font-weight: 400;\">\u5728\u8fd9\u91cc\uff0c\u6211\u7528 Capital One \u4f5c\u4e3a\u793a\u4f8b\u7f51\u7ad9\u3002\u6211\u53ef\u4ee5\u770b\u5230\u4ed6\u4eec\u7f51\u7ad9\u4e0a\u9875\u9762\u6d4f\u89c8\u91cf\u589e\u5e45\u6700\u5927\u7684\u70ed\u95e8\u9875\u9762\u3002\u5176\u4ed6\u8fc7\u6ee4\u5668\u5305\u62ec\u5e7f\u544a\u6d3b\u52a8\u3001\u8868\u73b0\u6700\u4f73\u548c\u65b0\u9875\u9762\uff0c\u6bcf\u4e2a\u8fc7\u6ee4\u5668\u90fd\u80fd\u663e\u793a\u9875\u9762\u7f51\u5740\u3001<a href=\"https:\/\/support.similarweb.com\/hc\/en-us\/articles\/115000070045-Traffic-Share\">< style=\"font-weight: 400;\">\u6d41\u91cf\u4efd\u989d<\/a>< style=\"font-weight: 400;\">\u548c\u589e\u957f\u767e\u5206\u6bd4\u3002\u6b64\u9875\u9762\u5bf9\u4e8e\u638c\u63e1\u4e3b\u8981\u7ade\u4e89\u5bf9\u624b\u5728\u5e02\u573a\u4e2d\u63a8\u51fa\u7684\u70ed\u95e8\u8bdd\u9898\u3001\u5e7f\u544a\u6d3b\u52a8\u548c\u65b0\u5185\u5bb9\u7279\u522b\u6709\u7528\u3002<\/p>\n<h3><b>\u9488\u5bf9\u4ea7\u54c1\u5f00\u53d1\u56e2\u961f\u7684\u5b9a\u6027\u7814\u7a76\u95ee\u9898<\/b><\/h3>\n<p>< style=\"font-weight: 400;\">\u8ddf\u4e0a\u6d88\u8d39\u8005\u4e0d\u65ad\u53d8\u5316\u7684\u9700\u6c42\u81f3\u5173\u91cd\u8981\u3002\u8fd9\u4e9b\u95ee\u9898\u4e5f\u53ef\u7528\u4e8e\u65b0\u4ea7\u54c1\u6216\u670d\u52a1\u7684\u5f00\u53d1\uff0c\u4f46\u8fd9\u6b21\u662f<b>\u4ece\u4ea7\u54c1\u7ecf\u7406\u6216\u5f00\u53d1\u56e2\u961f\u7684\u89d2\u5ea6\u51fa\u53d1<\/b>< style=\"font-weight: 400;\">\u3002<\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\">< style=\"font-weight: 400;\">\u987e\u5ba2\u5bf9\u8be5\u4ea7\u54c1\u7684\u4e3b\u8981\u9700\u6c42\u548c\u8bc9\u6c42\u662f\u4ec0\u4e48\uff1f<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">< style=\"font-weight: 400;\">\u987e\u5ba2\u5982\u4f55\u770b\u5f85\u6211\u4eec\u76ee\u524d\u7684\u4ea7\u54c1\uff1f<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">< style=\"font-weight: 400;\">\u6211\u4eec\u4ea7\u54c1\u6700\u91cd\u8981\u7684\u529f\u80fd\u6216\u529f\u6548\u662f\u4ec0\u4e48\uff1f<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">< style=\"font-weight: 400;\">\u5982\u4f55\u6539\u8fdb\u6211\u4eec\u7684\u4ea7\u54c1\u624d\u80fd\u66f4\u597d\u5730\u6ee1\u8db3\u987e\u5ba2\u7684\u9700\u6c42\uff1f<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">< style=\"font-weight: 400;\">\u5bf9\u4e8e\u7ade\u4e89\u5bf9\u624b\u7684\u4ea7\u54c1\uff0c\u987e\u5ba2\u559c\u6b22\u6216\u4e0d\u559c\u6b22\u54ea\u4e9b\u65b9\u9762\uff1f<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">< style=\"font-weight: 400;\">\u987e\u5ba2\u5728\u6211\u4eec\u7684\u4ea7\u54c1\u548c\u7ade\u4e89\u5bf9\u624b\u7684\u4ea7\u54c1\u4e4b\u95f4\u8fdb\u884c\u9009\u62e9\u65f6\uff0c\u4f1a\u6ce8\u91cd\u4ec0\u4e48\uff1f<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">< style=\"font-weight: 400;\">\u987e\u5ba2\u5bf9\u8be5\u4ea7\u54c1\u7684\u9700\u6c42\u548c\u8bc9\u6c42\u9010\u6e10\u53d1\u751f\u4e86\u54ea\u4e9b\u53d8\u5316\uff1f<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">< style=\"font-weight: 400;\">\u987e\u5ba2\u8d2d\u4e70\u8be5\u4ea7\u54c1\u7684\u52a8\u673a\u662f\u4ec0\u4e48\uff1f<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">< style=\"font-weight: 400;\">\u987e\u5ba2\u5e0c\u671b\u4ece\u8be5\u4ea7\u54c1\u4e2d\u83b7\u5f97\u7684\u6700\u91cd\u8981\u7684\u4e1c\u897f\u662f\u4ec0\u4e48\uff1f<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">< style=\"font-weight: 400;\">\u5728\u9009\u62e9\u4ea7\u54c1\u65f6\uff0c\u54ea\u4e9b\u529f\u80fd\u6216\u529f\u6548\u6700\u91cd\u8981\uff1f<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">< style=\"font-weight: 400;\">\u987e\u5ba2\u8ba4\u4e3a\u6211\u4eec\u7684\u4ea7\u54c1\u6709\u54ea\u4e9b\u5229\u5f0a\uff1f<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">< style=\"font-weight: 400;\">\u4ec0\u4e48\u4f1a\u8ba9\u987e\u5ba2\u6362\u6389\u7ade\u4e89\u5bf9\u624b\u7684\u4ea7\u54c1\uff0c\u6539\u7528\u6211\u4eec\u7684\u4ea7\u54c1\uff1f<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">< style=\"font-weight: 400;\">\u4e0e\u540c\u7c7b\u4ea7\u54c1\u76f8\u6bd4\uff0c\u987e\u5ba2\u5982\u4f55\u770b\u5f85\u6211\u4eec\u7684\u4ea7\u54c1\uff1f<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">< style=\"font-weight: 400;\">\u987e\u5ba2\u5982\u4f55\u770b\u5f85\u6211\u4eec\u7684\u5b9a\u4ef7\u548c\u4ef7\u503c\u4e3b\u5f20\uff1f<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">< style=\"font-weight: 400;\">\u987e\u5ba2\u5982\u4f55\u770b\u5f85\u6211\u4eec\u7684\u4ea7\u54c1\u8bbe\u8ba1\u3001\u53ef\u7528\u6027\u548c\u7f8e\u89c2\u5ea6\uff1f<\/li>\n<\/ol>\n<h3><b>\u7528\u4e8e\u4e86\u89e3\u987e\u5ba2\u7ec6\u5206\u7684\u5b9a\u6027\u7814\u7a76\u95ee\u9898\u793a\u4f8b<\/b><\/h3>\n<p><a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/market-segmentation\/\">< style=\"font-weight: 400;\">\u5e02\u573a\u7ec6\u5206<\/a>< style=\"font-weight: 400;\">\u65e8\u5728\u521b\u9020\u5177\u6709\u5171\u540c\u7279\u5f81\u7684\u6d88\u8d39\u8005\u7fa4\u4f53\u3002\u4f7f\u7528\u8fd9\u4e9b\u95ee\u9898\u6765\u8be6\u7ec6\u4e86\u89e3\u4e0d\u540c\u7684\u987e\u5ba2\u7ec6\u5206\uff0c\u4ee5\u53ca\u5982\u4f55\u5411\u4ed6\u4eec\u53d1\u9001\u6709\u9488\u5bf9\u6027\u7684\u4fe1\u606f\u3002<\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\">< style=\"font-weight: 400;\">\u987e\u5ba2\u8d2d\u7269\u7684\u52a8\u673a\u662f\u4ec0\u4e48\uff1f<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">< style=\"font-weight: 400;\">\u4e0e\u7ade\u4e89\u5bf9\u624b\u7684\u54c1\u724c\u76f8\u6bd4\uff0c\u987e\u5ba2\u5982\u4f55\u770b\u5f85\u6211\u4eec\u7684\u54c1\u724c\uff1f<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">< style=\"font-weight: 400;\">\u987e\u5ba2\u5bf9\u6211\u4eec\u7684\u4ea7\u54c1\u8d28\u91cf\u6709\u4f55\u770b\u6cd5\uff1f<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">< style=\"font-weight: 400;\">\u987e\u5ba2\u5982\u4f55\u8bc4\u4ef7\u6211\u4eec\u4ea7\u54c1\u7684\u8d28\u91cf\uff1f<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">< style=\"font-weight: 400;\">\u54ea\u4e9b\u56e0\u7d20\u4f1a\u5f71\u54cd\u5230<a href=\"https:\/\/www.similarweb.com\/blog\/ecommerce\/retail-insights\/buyer-decision-process\/\">< style=\"font-weight: 400;\">\u987e\u5ba2\u7684\u8d2d\u4e70\u51b3\u7b56<\/a>< style=\"font-weight: 400;\">\uff1f<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">< style=\"font-weight: 400;\">\u5ba2\u6237\u670d\u52a1\u6700\u91cd\u8981\u7684\u65b9\u9762\u6709\u54ea\u4e9b\uff1f<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">< style=\"font-weight: 400;\">\u987e\u5ba2\u5982\u4f55\u770b\u5f85\u6211\u4eec\u7684\u5ba2\u6237\u670d\u52a1\uff1f<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">< style=\"font-weight: 400;\">\u987e\u5ba2\u5982\u4f55\u770b\u5f85\u6211\u4eec\u7684\u5b9a\u4ef7\uff1f<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">< style=\"font-weight: 400;\">\u987e\u5ba2\u5982\u4f55\u8bc4\u4ef7\u6211\u4eec\u7684\u4ea7\u54c1\uff1f<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">< style=\"font-weight: 400;\">\u987e\u5ba2\u66f4\u559c\u6b22\u4ee5\u54ea\u4e00\u79cd\u65b9\u5f0f\u8d2d\u7269\uff08\u5728\u7ebf\u3001\u5e97\u5185\u7b49\uff09\uff1f<\/li>\n<\/ol>\n<h3><b>\u7528\u4e8e\u4e86\u89e3\u987e\u5ba2\u7ec6\u5206\u7684\u5b9a\u6027\u7814\u7a76\u95ee\u9898\u793a\u4f8b<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>&#x200d;&#x2640;&#xfe0f; \u95ee\u9898\uff1a<\/b>< style=\"font-weight: 400;\">\u60a8\u5728\u54ea\u4e9b\u793e\u4ea4\u5a92\u4f53\u6e20\u9053\u4e0a\u6700\u6d3b\u8dc3\uff1f<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b> \u5bfb\u6c42\u7684\u6d1e\u89c1\uff1a<\/b>< style=\"font-weight: 400;\">\u5236\u5b9a<a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/social-media-advise\/\">< style=\"font-weight: 400;\">\u793e\u4ea4\u5a92\u4f53\u7b56\u7565<\/a>< style=\"font-weight: 400;\">\uff0c\u7279\u522b\u662f\u6700\u6709\u53ef\u80fd\u5728\u76ee\u6807\u53d7\u4f17\u4e2d\u5927\u83b7\u6210\u529f\u7684\u793e\u4ea4\u5a92\u4f53\u6e20\u9053\u3002<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b> \u4f20\u7edf\u5b9a\u6027\u7814\u7a76\u65b9\u6cd5\u9762\u4e34\u7684\u6311\u6218\uff1a<\/b>< style=\"font-weight: 400;\">\u5b9a\u6027\u7814\u7a76\u95ee\u9898\u5f97\u5230\u7684\u56de\u7b54\u4ec5\u9650\u4e8e\u60a8\u6240\u8be2\u95ee\u7684\u5bf9\u8c61\uff0c\u56e0\u6b64\u6837\u672c\u91cf\u6709\u9650\u3002\u8fd9\u6837\u7684\u95ee\u9898\u901a\u5e38\u53ef\u80fd\u5b58\u5728\u4e00\u4e9b\u504f\u5dee\uff0c\u8fd9\u53ef\u80fd\u65e0\u6cd5\u53cd\u6620\u771f\u5b9e\u4e16\u754c\u4e2d\u7684\u884c\u4e3a\u3002<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b> \u66f4\u597d\u7684\u65b9\u6cd5\uff1a<\/b>< style=\"font-weight: 400;\">\u5168\u9762\u4e86\u89e3\u6574\u4e2a\u5e02\u573a\u6216\u7ade\u4e89\u5bf9\u624b\u516c\u53f8\u7279\u5b9a\u53d7\u4f17\u7684\u793e\u4ea4\u5a92\u4f53\u504f\u597d\u3002\u6d1e\u89c1\u53ef\u5b9e\u65f6\u83b7\u5f97\uff0c\u4e14\u57fa\u4e8e\u4f17\u591a\u53c2\u4e0e\u8005\u7684\u884c\u4e3a\uff0c\u800c\u4e0d\u662f\u4e00\u7ec4\u9009\u5b9a\u7684\u53c2\u4e0e\u8005\u3002\u6570\u636e\u53ef\u968f\u65f6\u83b7\u5f97\uff0c\u6613\u4e8e\u7406\u89e3\uff0c\u5e76\u4e14\u53ef\u968f\u65f6\u8fdb\u884c\u6269\u5c55\u3002<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>&#x23f0; \u6d1e\u89c1\u6240\u9700\u65f6\u95f4\uff1a<\/b>< style=\"font-weight: 400;\">30 \u79d2<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>&#x2705; \u83b7\u53d6\u65b9\u6cd5\uff1a<\/b>< style=\"font-weight: 400;\">\u4f7f\u7528<a href=\"https:\/\/www.similarweb.com\/\"> < style=\"font-weight: 400;\">Similarweb \u7684\u7f51\u7ad9\u5206\u6790<\/a>< style=\"font-weight: 400;\">\u529f\u80fd\uff0c\u60a8\u53ef\u4ee5\u501f\u52a9\u201c\u8425\u9500\u6e20\u9053\u201d\u5143\u7d20\uff0c\u83b7\u5f97\u53d7\u4f17\u793e\u4ea4\u5a92\u4f53\u7edf\u8ba1\u6570\u636e\u7684\u6e05\u6670\u660e\u7ec6\u3002\u5b83\u663e\u793a\u4e86\u6bcf\u4e2a\u6e20\u9053\u5bf9\u7f51\u7ad9\u7684\u8bbf\u95ee\u91cf\u767e\u5206\u6bd4\u3001\u5404\u81ea\u7684\u589e\u957f\u60c5\u51b5\u4ee5\u53ca\u6bcf\u4e2a\u5e73\u53f0\u7684\u5177\u4f53\u5916\u94fe\u9875\u9762\u3002\u6240\u6709\u6570\u636e\u90fd\u53ef\u6269\u5c55\uff0c\u8fd9\u610f\u5473\u7740\u60a8\u53ef\u4ee5\u9009\u62e9\u4efb\u610f\u5e73\u53f0\u3001\u65f6\u6bb5\u548c\u533a\u57df\u8fdb\u884c\u6df1\u5165\u5206\u6790\uff0c\u5373\u65f6\u83b7\u5f97\u66f4\u51c6\u786e\u7684\u4fe1\u606f\u3002<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone wp-image-142260 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/12\/Qualitative-question-example-social-media.png\" alt=\"Qualitative question example social media\" width=\"1117\" height=\"591\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/12\/Qualitative-question-example-social-media.png 1117w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/12\/Qualitative-question-example-social-media-300x159.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/12\/Qualitative-question-example-social-media-1024x542.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/12\/Qualitative-question-example-social-media-768x406.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/12\/Qualitative-question-example-social-media-512x271.png 512w\" sizes=\"(max-width: 1117px) 100vw, 1117px\" \/><\/p>\n<p>< style=\"font-weight: 400;\">\u8fd9\u4e2a\u4f8b\u5b50\u5411\u6211\u5c55\u793a\u4e86\u7f8e\u56fd\u94f6\u884c\u7684\u793e\u4ea4\u5a92\u4f53\u5206\u5e03\u60c5\u51b5\uff0c<a href=\"https:\/\/www.similarweb.com\/zh\/website\/youtube.com\/\">< style=\"font-weight: 400;\">YouTube<\/a>< style=\"font-weight: 400;\">\u3001<a href=\"https:\/\/www.similarweb.com\/zh\/website\/linkedin.com\/\">< style=\"font-weight: 400;\">Linkedin<\/a>< style=\"font-weight: 400;\">\u548c<a href=\"https:\/\/www.similarweb.com\/zh\/website\/facebook.com\/\"> < style=\"font-weight: 400;\">Facebook<\/a>< style=\"font-weight: 400;\"> \u5360\u636e\u4e86\u524d\u4e09\u4f4d\uff0c\u5360\u793e\u4ea4\u5a92\u4f53\u6d41\u91cf\u7684\u8fd1 80%\u3002<\/p>\n<p>< style=\"font-weight: 400;\">\u5728\u505a\u4efb\u4f55\u7c7b\u578b\u7684\u5e02\u573a\u7814\u7a76\u65f6\uff0c\u52a1\u5fc5\u8981\u5c06\u8868\u73b0\u4e0e\u884c\u4e1a\u5e73\u5747\u6c34\u5e73\u8fdb\u884c\u5bf9\u6807\uff0c\u5e76\u8fdb\u884c<a href=\"https:\/\/www.similarweb.com\/blog\/research\/company-research\/social-media-competitive-analysis\/\">< style=\"font-weight: 400;\">\u793e\u4ea4\u5a92\u4f53\u7ade\u4e89\u6027\u5206\u6790<\/a>< style=\"font-weight: 400;\">\uff0c\u4e86\u89e3\u7ade\u4e89\u5bf9\u624b\u5728\u76f8\u540c\u6e20\u9053\u4e2d\u7684\u8868\u73b0\u3002<\/p>\n<h3><b>\u7528\u4e8e\u4e3a\u7ade\u4e89\u6027\u5206\u6790\u63d0\u4f9b\u4fe1\u606f\u7684\u5b9a\u6027\u7814\u7a76\u95ee\u9898<\/b><\/h3>\n<p>< style=\"font-weight: 400;\">\u4f01\u4e1a\u5fc5\u987b\u8bc4\u4f30\u5176\u4ed6\u53c2\u4e0e\u8005\u7684\u5e02\u573a\u60c5\u7eea\uff0c\u624d\u80fd\u53c2\u52a0\u7ade\u4e89\u5e76\u51fb\u8d25\u5bf9\u624b\u3002\u65e0\u8bba\u662f\u60f3\u8981<a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/market-share-increase\/\">< style=\"font-weight: 400;\">\u589e\u52a0\u5e02\u573a\u4efd\u989d<\/a>< style=\"font-weight: 400;\">\u3001\u6311\u6218<a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/industry-leaders\/\">< style=\"font-weight: 400;\">\u884c\u4e1a\u9886\u519b\u8005<\/a>< style=\"font-weight: 400;\">\uff0c\u8fd8\u662f\u60f3\u8981\u51cf\u5c11\u987e\u5ba2\u6d41\u5931\uff0c\u4e86\u89e3\u4eba\u4eec\u5bf9\u60a8\u548c\u7ade\u4e89\u5bf9\u624b\u7684\u770b\u6cd5\u90fd\u662f\u5173\u952e\u6240\u5728\u3002<\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\">< style=\"font-weight: 400;\">\u5e02\u573a\u5bf9\u7ade\u4e89\u5bf9\u624b\u4ea7\u54c1\u7684\u603b\u4f53\u770b\u6cd5\u5982\u4f55\uff1f<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">< style=\"font-weight: 400;\">\u7ade\u4e89\u5bf9\u624b\u5728\u987e\u5ba2\u4f53\u9a8c\u4e2d\u4f18\u5148\u8003\u8651\u54ea\u4e9b\u7279\u6027\uff1f<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">< style=\"font-weight: 400;\">\u7ade\u4e89\u5bf9\u624b\u91c7\u7528\u4e86\u54ea\u4e9b\u7b56\u7565\u5c06\u5176\u4ea7\u54c1\u4e0e\u6211\u4eec\u7684\u4ea7\u54c1\u533a\u5206\u5f00\u6765\uff1f<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">< style=\"font-weight: 400;\">\u4e0e\u6211\u4eec\u7684\u4ea7\u54c1\u76f8\u6bd4\uff0c\u7ade\u4e89\u5bf9\u624b\u5982\u4f55\u5b9a\u4f4d\u81ea\u5df1\u7684\u4ea7\u54c1\uff1f<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">< style=\"font-weight: 400;\">\u4e0e\u6211\u4eec\u7684\u5b9a\u4ef7\u6a21\u5f0f\u76f8\u6bd4\uff0c\u7ade\u4e89\u5bf9\u624b\u7684\u5b9a\u4ef7\u6a21\u5f0f\u5982\u4f55\uff1f<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">< style=\"font-weight: 400;\">\u987e\u5ba2\u5982\u4f55\u770b\u5f85\u7ade\u4e89\u5bf9\u624b\u7684\u4ea7\u54c1\u8d28\u91cf\uff1f<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">< style=\"font-weight: 400;\">\u987e\u5ba2\u5982\u4f55\u770b\u5f85\u7ade\u4e89\u5bf9\u624b\u7684\u5ba2\u6237\u670d\u52a1\u8d28\u91cf\uff1f<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">< style=\"font-weight: 400;\">\u5728\u6211\u4eec\u7684\u5e02\u573a\u4e2d\uff0c\u8d2d\u4e70\u51b3\u7b56\u7684\u5173\u952e\u9a71\u52a8\u56e0\u7d20\u662f\u4ec0\u4e48\uff1f<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">< style=\"font-weight: 400;\">\u7ade\u4e89\u5bf9\u624b\u7684\u8425\u9500\u6d3b\u52a8\u5bf9\u6211\u4eec\u7684<a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/market-share-guide\/\">< style=\"font-weight: 400;\">\u5e02\u573a\u4efd\u989d<\/a>< style=\"font-weight: 400;\">\u6709\u4ec0\u4e48\u5f71\u54cd\uff1f<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">< style=\"font-weight: 400;\">10.\u7ade\u4e89\u5bf9\u624b\u5982\u4f55\u5229\u7528\u793e\u4ea4\u5a92\u4f53\u6765\u63a8\u5e7f\u81ea\u5df1\u7684\u4ea7\u54c1\uff1f<\/li>\n<\/ol>\n<h3><b>\u7528\u4e8e\u7ade\u4e89\u6027\u5206\u6790\u7684\u5b9a\u6027\u7814\u7a76\u95ee\u9898\u793a\u4f8b<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>&#x200d;&#x2640;&#xfe0f; \u95ee\u9898\uff1a\u60a8\u8fd8\u901a\u8fc7\u54ea\u4e9b\u516c\u53f8\u8d2d\u4e70 X\uff1f<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b> \u5bfb\u6c42\u7684\u6d1e\u89c1\uff1a\u60a8\u7684\u7ade\u4e89\u5bf9\u624b\u662f\u8c01\uff1f\u60a8\u7684\u987e\u5ba2\u4f1a\u8bbf\u95ee\u7ade\u4e89\u5bf9\u624b\u7684\u54ea\u4e9b\u7f51\u7ad9\uff1f\u60a8\u6240\u5728\u5e02\u573a\u7684\u6d88\u8d39\u8005\u5fe0\u8bda\u5ea6\u6709\u591a\u9ad8\uff1f<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b> \u4f20\u7edf\u5b9a\u6027\u7814\u7a76\u65b9\u6cd5\u9762\u4e34\u7684\u6311\u6218\uff1a<\/b>< style=\"font-weight: 400;\">\u6837\u672c\u91cf\u6709\u9650\uff0c\u987e\u5ba2\u53ef\u80fd\u4e0d\u613f\u610f\u900f\u9732\u901a\u8fc7\u54ea\u4e9b\u7ade\u4e89\u5bf9\u624b\u8d2d\u7269\uff0c\u6216\u8005\u8d2d\u7269\u7684\u9891\u7387\u3002\u5728\u6d89\u53ca\u8d22\u52a1\u7684\u60c5\u51b5\u4e0b\uff0c\u4eba\u4eec\u4f1a\u8868\u73b0\u5f97\u4e0d\u60c5\u613f\u6216\u5e26\u6709\u504f\u89c1\uff0c\u4e0d\u613f\u900f\u9732\u4e0e\u54ea\u4e9b\u4f9b\u5e94\u5546\u6709\u4e1a\u52a1\u5f80\u6765\u3002<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b> \u66f4\u597d\u7684\u65b9\u6cd5\uff1a<\/b>< style=\"font-weight: 400;\">\u5168\u9762\u4e86\u89e3\u53d7\u4f17\u7684\u5fe0\u8bda\u5ea6\uff0c\u4e86\u89e3\u4ed6\u4eec\u8fd8\u901a\u8fc7\u54ea\u4e9b\u5546\u5bb6\u8d2d\u7269\uff0c\u4ee5\u53ca\u5728\u60a8\u6240\u5728\u7684\u7ade\u4e89\u7fa4\u4f53\u4e2d\u8bbf\u95ee\u4e86\u591a\u5c11\u5176\u4ed6\u7f51\u7ad9\u3002\u4e86\u89e3\u672a\u88ab\u5f00\u53d1\u5229\u7528\u7684\u673a\u4f1a\u7684\u89c4\u6a21\uff0c\u4ee5\u53ca\u54ea\u4e9b\u53c2\u4e0e\u8005\u5728\u5438\u5f15\u72ec\u7acb\u8bbf\u5ba2\u65b9\u9762\u8868\u73b0\u5f97\u66f4\u51fa\u8272\uff0c\u800c\u4e0d\u5fc5\u8ba9\u4eba\u4eec\u900f\u9732\u81ea\u5df1\u7684\u504f\u597d\u3002<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>&#x2705; \u83b7\u53d6\u65b9\u6cd5\uff1a<\/b>< style=\"font-weight: 400;\">Similarweb \u7f51\u7ad9\u5206\u6790\u53ef\u663e\u793a\u53d7\u4f17\u8bbf\u95ee\u7684\u7ade\u4e89\u5bf9\u624b\u7f51\u7ad9\uff0c\u8ba9\u60a8\u5728\u77ed\u77ed\u51e0\u5206\u949f\u5185\u83b7\u5f97\u6570\u636e\uff0c\u5411\u60a8\u5c55\u793a\u8de8\u5e73\u53f0\u8bbf\u95ee\u4e60\u60ef\u3001\u53d7\u4f17\u5fe0\u8bda\u5ea6\u548c\u672a\u5f00\u53d1\u7684\u6f5c\u529b\u3002<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone wp-image-142261 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/12\/Qual-audience-interest.png\" alt=\"Qualitative research example for audience analysis\" width=\"2430\" height=\"750\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/12\/Qual-audience-interest.png 2430w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/12\/Qual-audience-interest-300x93.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/12\/Qual-audience-interest-1024x316.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/12\/Qual-audience-interest-768x237.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/12\/Qual-audience-interest-1536x474.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/12\/Qual-audience-interest-2048x632.png 2048w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/12\/Qual-audience-interest-512x158.png 512w\" sizes=\"(max-width: 2430px) 100vw, 2430px\" \/><\/p>\n<p>< style=\"font-weight: 400;\">\u4f7f\u7528 Similarweb \u7f51\u7ad9\u5206\u6790\u4e2d\u7684\u201c\u53d7\u4f17\u5174\u8da3\u201d\u5143\u7d20\uff0c\u60a8\u53ef\u4ee5\u5373\u65f6\u67e5\u770b\u7f51\u7ad9\u53d7\u4f17\u7684\u8de8\u5e73\u53f0\u6d4f\u89c8\u884c\u4e3a\u3002\u60a8\u53ef\u4ee5\u770b\u5230\u4e00\u4e2a\u77e9\u9635\uff0c\u8be5\u77e9\u9635\u663e\u793a\u4e86\u8bbf\u95ee\u76ee\u6807\u7f51\u7ad9\u7684\u8bbf\u5ba2\u4ee5\u53ca\u4ed6\u4eec\u53ef\u80fd\u8fd8\u8bbf\u95ee\u8fc7\u7684\u4efb\u4f55\u7ade\u4e89\u5bf9\u624b\u7f51\u7ad9\u7684\u767e\u5206\u6bd4\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-142262 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/12\/Qual-aud-int-2.png\" alt=\"Qualitative research question example for competitive analysis\" width=\"2430\" height=\"1244\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/12\/Qual-aud-int-2.png 2430w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/12\/Qual-aud-int-2-300x154.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/12\/Qual-aud-int-2-1024x524.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/12\/Qual-aud-int-2-768x393.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/12\/Qual-aud-int-2-1536x786.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/12\/Qual-aud-int-2-2048x1048.png 2048w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/12\/Qual-aud-int-2-512x262.png 512w\" sizes=\"(max-width: 2430px) 100vw, 2430px\" \/><\/p>\n<p>< style=\"font-weight: 400;\">\u501f\u52a9<a href=\"https:\/\/support.similarweb.com\/hc\/en-us\/articles\/360018928698-Analyze-Audience-Overlap\"> < style=\"font-weight: 400;\">Similarweb \u53d7\u4f17\u91cd\u53e0<\/a>< style=\"font-weight: 400;\">\u529f\u80fd\uff0c\u60a8\u53ef\u4ee5\u67e5\u770b\u7279\u5b9a\u7f51\u7ad9\u4e0a<a href=\"https:\/\/support.similarweb.com\/hc\/en-us\/articles\/360000350198-Audience-Interests-Cross-Visitation-and-Relevance-Score\">< style=\"font-weight: 400;\">\u53d7\u4f17\u7684\u8de8\u5e73\u53f0\u8bbf\u95ee\u4e60\u60ef<\/a>< style=\"font-weight: 400;\">\u3002\u672c\u4f8b\u4e2d\uff0c\u6211\u9009\u62e9\u4e86\u67e5\u770b chase.com \u53ca\u5176\u56db\u4e2a\u6700\u63a5\u8fd1\u7684\u7ade\u4e89\u5bf9\u624b\u3002\u5bf9\u4e8e\u6bcf\u4e2a\u4ea4\u53c9\u70b9\uff0c\u60a8\u53ef\u4ee5\u770b\u5230\u72ec\u7acb\u8bbf\u5ba2\u6570\u91cf\u4ee5\u53ca\u5b83\u6240\u4ee3\u8868\u7684\u6bcf\u4e2a\u7f51\u7ad9\u7684\u53d7\u4f17\u7684\u603b\u4f53\u6bd4\u4f8b\u3002\u5b83\u8fd8\u663e\u793a\u4e86\u672a\u89e6\u8fbe\u7684\u6f5c\u5728\u8bbf\u5ba2\u4f53\u91cf\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-142263 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/12\/qual-adu-loyalty-3.png\" alt=\"qualitative question example for audience loyalty\" width=\"1832\" height=\"630\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/12\/qual-adu-loyalty-3.png 1832w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/12\/qual-adu-loyalty-3-300x103.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/12\/qual-adu-loyalty-3-1024x352.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/12\/qual-adu-loyalty-3-768x264.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/12\/qual-adu-loyalty-3-1536x528.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/12\/qual-adu-loyalty-3-512x176.png 512w\" sizes=\"(max-width: 1832px) 100vw, 1832px\" \/><\/p>\n<p>< style=\"font-weight: 400;\">\u5728\u8fd9\u91cc\uff0c\u60a8\u53ef\u4ee5\u770b\u5230\u53d7\u4f17\u5fe0\u8bda\u5ea6\u7684\u76f4\u63a5\u5bf9\u6bd4\uff08\u7528\u67f1\u72b6\u56fe\u8868\u793a\uff09\u3002\u5b83\u6839\u636e\u53d7\u4f17\u8bbf\u95ee\u8fc7\u7684\u5176\u4ed6\u7f51\u7ad9\u6570\u91cf\uff0c\u5bf9\u6bcf\u4e2a\u7f51\u7ad9\u7684\u53d7\u4f17\u8fdb\u884c\u4e86\u7ec6\u5206\u3002\u5bf9\u4e8e\u5fe0\u8bda\u5ea6\u6700\u9ad8\u7684\u7f51\u7ad9\uff0c\u53d7\u4f17\u6240\u8bbf\u95ee\u7684\u5176\u4ed6\u7f51\u7ad9\u66f4\u5c11\u3002<\/p>\n<p><b>\u4ece chase.com \u7684\u89d2\u5ea6\u6765\u770b\uff0c\u6211\u53ef\u4ee5\u770b\u5230 47% \u7684\u8bbf\u95ee\u8005\u6ca1\u6709\u8bbf\u95ee\u7ade\u4e89\u5bf9\u624b\u7684\u7f51\u7ad9\u3002\u5728\u8fd9\u6b21\u5bf9\u6bd4\u4e2d\uff0c33% \u7684\u53d7\u4f17\u8bbf\u95ee\u4e86\u8be5\u7ec4\u4e2d\u7684 1 \u4e2a\u6216\u66f4\u591a\u7f51\u7ad9\uff0c14% \u7684\u53d7\u4f17\u8bbf\u95ee\u4e86 2 \u4e2a\u6216\u66f4\u591a\u7f51\u7ad9\uff0c4% \u7684\u53d7\u4f17\u8bbf\u95ee\u4e86 3 \u4e2a\u6216\u66f4\u591a\u7f51\u7ad9\uff0c\u53ea\u6709 0.8% \u7684\u53d7\u4f17\u8bbf\u95ee\u4e86\u6240\u6709\u7f51\u7ad9\u3002<\/b><\/p>\n<h2>\u5982\u4f55\u4f7f\u7528 Similarweb \u56de\u7b54\u5b9a\u6027\u7814\u7a76\u95ee\u9898<\/h2>\n<p>< style=\"font-weight: 400;\">Similarweb<a href=\"https:\/\/www.similarweb.com\/corp\/zh\/research\/\"> < style=\"font-weight: 400;\">\u6570\u5b57\u7814\u7a76\u60c5\u62a5<\/a>< style=\"font-weight: 400;\">\u5927\u5927\u63d0\u9ad8\u4e86<a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/what-is-market-research\/\">< style=\"font-weight: 400;\">\u5e02\u573a\u8c03\u67e5<\/a>< style=\"font-weight: 400;\">\u7684\u6548\u7387\uff0c\u7f29\u77ed\u4e86\u83b7\u53d6\u6d1e\u89c1\u6240\u9700\u7684\u65f6\u95f4\u3002\u5f53\u5e02\u573a\u53d1\u751f\u53d8\u5316\u3001\u7ade\u4e89\u5bf9\u624b\u6539\u53d8\u7b56\u7565\u65f6\uff0c\u8fd9\u4e24\u70b9\u90fd\u4f1a\u5f71\u54cd\u4f01\u4e1a\u7684\u76c8\u4e8f\u5e95\u7ebf\u4ee5\u53ca\u9002\u5e94\u548c\u7075\u6d3b\u5e94\u53d8\u7684\u901f\u5ea6\u3002<\/p>\n<p><b>\u8fc7\u65f6\u7684\u505a\u6cd5\u867d\u7136\u4ecd\u7136\u6709\u7528\uff0c\u4f46\u4f1a\u8017\u8d39\u65f6\u95f4<\/b>< style=\"font-weight: 400;\">\u3002\u901a\u8fc7\u66f4\u5feb\u3001\u66f4\u9ad8\u6548\u7684\u65b9\u5f0f\u83b7\u5f97\u7c7b\u4f3c\u6d1e\u89c1\uff0c\u9009\u62e9\u5feb\u8f66\u9053\u4f1a\u8ba9\u60a8\u83b7\u5f97\u7ade\u4e89\u4f18\u52bf\u3002<\/p>\n<h2><iframe src=\"\/\/www.youtube.com\/embed\/US6E9AQifa4\" width=\"100%\" height=\"400\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/h2>\n<p>< style=\"font-weight: 400;\">\u901a\u8fc7<b>\u5bf9\u5e02\u573a\u4e2d\u516c\u53f8\u548c\u6d88\u8d39\u8005\u7684\u884c\u4e3a\u8fdb\u884c\u9e1f\u77b0\u5f0f\u89c2\u5bdf<\/b>< style=\"font-weight: 400;\">\uff0c\u60a8\u65e0\u9700\u8ba1\u5212\u3001\u5b9e\u65bd\u3001\u56de\u987e\u5927\u91cf<a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/qualitative-market-research\/\">< style=\"font-weight: 400;\">\u5b9a\u6027\u5e02\u573a\u7814\u7a76<\/a>< style=\"font-weight: 400;\">\uff0c\u5373\u53ef\u56de\u7b54\u67d0\u4e9b\u5b9a\u6027\u7814\u7a76\u95ee\u9898\u3002<\/p>\n<p><strong>\u7ed3\u8bed<\/strong><\/p>\n<p>< style=\"font-weight: 400;\">\u5b9a\u6027\u7814\u7a76\u65b9\u6cd5\u5df2\u7ecf\u5b58\u5728\u4e86\u51e0\u4e2a\u4e16\u7eaa\u3002\u4ece\u8bbe\u8ba1\u95ee\u9898\u5230\u5bfb\u627e\u6700\u4f73\u5206\u53d1\u6e20\u9053\uff0c\u6536\u96c6\u548c\u5206\u6790\u8c03\u67e5\u7ed3\u679c\u90fd\u9700\u8981\u65f6\u95f4\u624d\u80fd\u83b7\u5f97\u6240\u9700\u7684\u6d1e\u89c1\u3002<b>Similarweb 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