{"id":182650,"date":"2025-11-06T11:10:33","date_gmt":"2025-11-06T11:10:33","guid":{"rendered":"https:\/\/www.similarweb.com\/blog\/?p=182650"},"modified":"2026-02-18T12:12:14","modified_gmt":"2026-02-18T12:12:14","slug":"buyer-intent","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/sales\/b2b-sales\/buyer-intent\/","title":{"rendered":"Buyer Intent Data for Sales: Everything You Want to Know"},"content":{"rendered":"<p>You don\u2019t need that crystal ball or a psychic on speed dial. What you do need, however, is the power of <strong>buyer intent data<\/strong>.<\/p>\n<p>These intent signals are the closest thing us salespeople have to reading our prospects\u2019 minds, and do you know what? We\u2019re happy with that. They tell us everything we need to make sure our <a href=\"https:\/\/www.similarweb.com\/blog\/sales\/b2b-sales\/sales-process\/\">sales process<\/a> runs smoothly and efficiently, helping get all your prospects down that funnel. &#x2b07;&#xfe0f;<\/p>\n<p>Here\u2019s everything you want to know about buyer intent and buyer intent data:<\/p>\n<h2>What is buyer intent (and why is it important)?<\/h2>\n<p>Buyer intent is the level of interest that someone has when it comes to buying a product or service from a company. This is formed by combining thousands of <a href=\"https:\/\/www.similarweb.com\/blog\/sales\/b2b-sales\/buying-signals\/\">buying signals<\/a>.<\/p>\n<p>Buyer or purchase intent can be split up into four different categories:<\/p>\n<ul>\n<li>Informational<\/li>\n<li>Investigational<\/li>\n<li>Navigational<\/li>\n<li>Transactional<\/li>\n<\/ul>\n<p>Sales and marketing professionals use <strong>buyer intent data<\/strong> to track intent and optimize their <a href=\"https:\/\/www.similarweb.com\/blog\/sales\/b2b-sales\/sales-funnel-guide\/\">sales funnel<\/a>, ensuring a streamlined prospecting pipeline and an efficient lead nurture process.<\/p>\n<p>With this data, you get a good idea of where customers are in the sales funnel or in the user journey. You can make sure time and resources are not wasted on those that are unlikely to convert or spend money, and also encourage a <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/content-marketing\/content-marketing-strategy\/\">content strategy<\/a> to encourage those higher up the funnel to move down to conversion.<\/p>\n<p>The more data you have, the less time your sales team wastes on low quality leads. That means more time spent on nurturing leads that are ready to spend. Hello, high conversion rate.<\/p>\n<h2>3 types of buyer intent data<\/h2>\n<p>There are three types of buyer intent data, which are differentiated by where you get the data from, as well as what you\u2019re able to do with the data itself.<\/p>\n<h3>1) First-party intent<\/h3>\n<p>In other words: Your own data<\/p>\n<p>First-party intent data is the information that you gain through interactions between your website and its visitors. These visitors might be customers, prospects, or just people that have stumbled across your brand via search engines, email or social media.<\/p>\n<p><strong>Examples of first-party intent data sources<\/strong>:<\/p>\n<ul>\n<li>Email tracking and engagement<\/li>\n<li>Website cookies<\/li>\n<li>Webinar registrations<\/li>\n<li>Downloaded assets<\/li>\n<li>Support calls or communications<\/li>\n<li>Purchase history<\/li>\n<li>Social listening<\/li>\n<\/ul>\n<h3>2) Second-party intent<\/h3>\n<p>In other words: Data from another company<\/p>\n<p>Second-party intent data is information or insights collected by another company, a trusted partner, or a \u2018second party\u2019. Ideally, you\u2019ll know the provider and trust the <a href=\"https:\/\/www.similarweb.com\/blog\/daas\/data-analysis\/data-quality\/\">data quality<\/a> and accuracy, but either way you want to make sure they\u2019re being entirely compliant with permission to share or sell user contact details and other <a href=\"https:\/\/www.similarweb.com\/corp\/web\/audience-analysis\/\">behavioral data<\/a>.<\/p>\n<p><strong>Examples of second-party intent data sources:<\/strong><\/p>\n<ul>\n<li>Customer feedback and surveys<\/li>\n<li>Publishing networks<\/li>\n<li>Social media profiles<\/li>\n<li>Review sites (eg. G2 and TechTarget)<\/li>\n<\/ul>\n<h3>3) Third-party intent<\/h3>\n<p>In other words: Aggregated data from all over the shop<\/p>\n<p>Third-party intent data goes beyond what\u2019s happening on your own site or your partnered sites, and into the realms of \u2018the internet\u2019. Third party data is collected by data providers that use various sources (eg. platforms, apps and websites), and package it all up into data sets.<\/p>\n<p><strong>Examples of third-party intent data sources:<\/strong><\/p>\n<ul>\n<li>Behavioral data platforms<\/li>\n<li>Demographic data platforms<\/li>\n<li>Data exchange platforms<\/li>\n<li>IP address lookup tools<\/li>\n<\/ul>\n<h2>How do you use buyer intent data?<\/h2>\n<p>We\u2019ve listed examples of different sources you can get first-party, second-party, and third-party intent data, but how do you leverage the buyer intent data to drive more business.<\/p>\n<p><em>Quick answer<\/em>: Making the most of a little bit \u2013 or a \u2018lottle\u2019 bit \u2013 of each of them.<\/p>\n<p>But you want that data to be relevant to your business, your <a href=\"https:\/\/www.similarweb.com\/blog\/research\/audience-and-brand-building\/target-audience-analysis\/\">target audience<\/a>, and your goals. Here\u2019s how:<\/p>\n<h3>1) Build targeted lists<\/h3>\n<p>Use your buyer intent data to build targeted lists to categorize each type of buyer or visitor to your website in terms of their readiness to buy, whether they\u2019re on your website for information, investigation, navigation or transaction.<\/p>\n<h3>2) Personalize your outreach<\/h3>\n<p>Take the information you have on the customer, buyer behavior, general demographic and whatever else you\u2019ve conjured up to personalize the customer experience for each category or for wherever they are in the funnel. This is where that sales and marketing alignment (otherwise known as \u2018smarketing\u2019) comes into play\u2026<\/p>\n<h3>3) Lead scoring and prioritization<\/h3>\n<p>Lead scoring with intent signals and buyer intent data (as opposed to traditional lead scoring) will help you prioritize leads to know where your sales team should focus their time, and \u2013 ideally \u2013 bring those prospects over the line. It may also highlight focus areas for your <a href=\"https:\/\/www.similarweb.com\/corp\/teams\/marketing\/\">marketing team<\/a> to inform and retain these prospects in the sales funnel, giving them the right content they need to move down the funnel.<\/p>\n<h2>How to use buyer intent data with Similarweb and Bombora\u2019s Company Surge\u00ae?<\/h2>\n<p>Similarweb has partnered with Bombora, who describe themselves as the de facto standard in B2B marketing for third-party behavioral data to indicate intent. Bombora\u2019s data comes from the only fully consent-based data cooperative of B2B publishers in existence.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-182654\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/introducing-intent-signals.png\" alt=\"introducing intent signals\" width=\"512\" height=\"320\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/introducing-intent-signals.png 512w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/introducing-intent-signals-300x188.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p>\n<p>Combining what you know as a \u2018traditional sales intelligence platform\u2019 with the best traffic and engagement data in the market, Similarweb <a href=\"https:\/\/www.similarweb.com\/corp\/sales\/\">Sales Intelligence<\/a> is a non-negotiable for those selling to online businesses and for those who want to sell more efficiently.<\/p>\n<p>With Similarweb, you can:<\/p>\n<h3>1) Focus on accounts that convert<\/h3>\n<p><em>Picture this<\/em>: It\u2019s the end of the quarter, you need a quick conversion to take you over-the-line on your target. You\u2019re working hard, you\u2019re saying all the right things\u2026 but the prospect just isn\u2019t ready to purchase. They\u2019ve got to speak to their boss, who needs to speak to <em>their<\/em> boss before coming close to making a decision.<\/p>\n<p>&#x261d;&#xfe0f; This right here, this is not what you want.<\/p>\n<p>But it doesn\u2019t need to be this way. Making the most of third-party intent data platforms, you can make informed decisions about who to target next.<\/p>\n<p>With Company Surge\u00ae and Similarweb, you can focus on buyers that are giving off signals that the timing is right, for example. Similarweb Sales Signals alerts you to traffic changes, news, and technology changes, so you have full insight into what moves to make and when to do it.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-182655 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/buyer-intent-qualified-prospects.png\" alt=\"buyer intent- qualified prospects\" width=\"1280\" height=\"801\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/buyer-intent-qualified-prospects.png 1280w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/buyer-intent-qualified-prospects-300x188.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/buyer-intent-qualified-prospects-1024x641.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/buyer-intent-qualified-prospects-768x481.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/buyer-intent-qualified-prospects-512x320.png 512w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<h3>2) Spot opportunities before your competitors do<\/h3>\n<p>It\u2019s not only the ready-to-convert prospects you want to keep an eye on. There\u2019s the up-and-coming prospects that can be moving quickly down the funnel, and you want to catch them before your competitors do.<\/p>\n<p>Yet again, buyer intent data is your guy to make sure you have full visibility of customer journeys going on around you, so you can keep your pipeline thriving. Company Surge\u00ae allows you to monitor users for spikes in intent, meaning you can act fast because \u2013 like we said \u2013 timing is everything.<\/p>\n<h3>3) Improve your outbound response rates<\/h3>\n<p>When you know what your prospects are looking for, or where their heads are at, you can cater your outbound emails to match.<\/p>\n<p>Whether you\u2019re taking the time to individually personalize each email (account-based marketers, we\u2019re looking at you) or segmenting your emails between different purchase intents, personalization in your emails can see a <a href=\"https:\/\/outplay.ai\/blog\/cold-email-statistics\">32.7%<\/a> better response rate than those that aren\u2019t.<\/p>\n<p>Similarweb makes outreach personalization easy for you, as you can <a href=\"https:\/\/www.similarweb.com\/website\/\">look into website performance<\/a> and data for every single website, including a company\u2019s weaknesses and pain points\u2026 to which you can provide a solution.<\/p>\n<h3>4) Develop a flawless \u2018smarketing\u2019 plan<\/h3>\n<p>Focusing too hard on the prospects that are ready to convert can (\/will) shoot you in the foot further down the line, but it doesn\u2019t need to be this way.<\/p>\n<p><strong>Enter<\/strong>: Smarketing, the sales and marketing alignment.<\/p>\n<p>Align with your marketing team to make sure you\u2019ve got a flawless lead nurture process; one that provides value to users wherever they are in the funnel. Everyone should feel like a priority if you want to win their trust and their $$$.<\/p>\n<h2>There\u2019s no party like multi-party intent data<\/h2>\n<p>Enhance your data with third-party intent data sources like Similarweb Sales Intelligence to entice and convert prospects, <em>and <\/em>make the most of its other amazing tools too.<\/p>\n<p>There to streamline your sales process, Similarweb has everything you need to perform effective (and competitive) lead generation, lead nurture, and closed deals. Your competitors won\u2019t know what hit \u2018em.<\/p>\n<p>Try Similarweb for free or speak with one of our experts to find out how Similarweb Sales Intelligence will send your revenue soaring.<\/p>\n    <div class=\"post-banner post-banner--base\">\n        <div class=\"post-banner__wrapper\">\n            <div class=\"post-banner__text\">\n                                    <p class=\"post-banner__title\">Your unfair sales advantage<\/p>\n                                    <p class=\"post-banner__subtitle\">Grab your prospects' attention with insights from Similarweb Sales Intelligence<\/p>\n                                <div class=\"post-banner__button-wrapper\">\n                                            <a class=\"swui-button swui-button--solid swui-button--primary post-banner__button js-post-banner\"\n                           href=\"https:\/\/www.similarweb.com\/corp\/contact-us\/?solution=sales\"\n                           data-disable-dynamic-tracking\n                        >Book a live demo<\/a>\n                                    <\/div>\n            <\/div>\n                    <\/div>\n    <\/div>\n\n<h2>FAQs<\/h2>\n<p><strong>What is buyer intent data?<\/strong><\/p>\n<p>Buyer intent data refers to the information that gives insights into the intention of potential buyers. This could include actions they take online like downloading a white paper, visiting specific product pages, or even searching for particular keywords relevant to a product or services.<\/p>\n<p><strong>How can buyer intent data help my sales process?<\/strong><\/p>\n<p>By understanding buyer intent, sales teams can prioritize leads that are more likely to convert, personalize outreach strategies, and engage potential customers at the right time in their buying journey.<\/p>\n<p><strong>What&#8217;s the difference between traditional lead scoring and using buyer intent data?<\/strong><\/p>\n<p>Traditional lead scoring often relies on demographic information and basic behavioral cues. Buyer intent data, on the other hand, focuses on specific actions that indicate a lead&#8217;s readiness to purchase, making it a more direct and often more accurate measure of sales potential.<\/p>\n<p><strong>How can I ensure my team effectively uses the buyer intent data?<\/strong><\/p>\n<p>Regular training and integration of the data into your sales processes are essential. It&#8217;s also beneficial to frequently review the insights and adjust strategies based on the findings.<\/p>\n<p><strong>What about data privacy? How does Similarweb ensure the data is ethically sourced and used?<\/strong><\/p>\n<p>Similarweb prioritizes data privacy and operates in compliance with global data protection regulations. The platform aggregates data and makes it anonymous, ensuring individual user privacy is maintained.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You don\u2019t need that crystal ball or a psychic on speed dial. What you do need, however, is the power of buyer intent data. These intent signals are the closest thing us salespeople have to reading our prospects\u2019 minds, and do you know what? We\u2019re happy with that. They tell us everything we need to [&hellip;]<\/p>\n","protected":false},"author":469,"featured_media":182652,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[6563,2805],"tags":[],"class_list":["post-182650","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-b2b-sales","category-sales"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Buyer Intent for Sales: Everything You Want to Know | Similarweb<\/title>\n<meta name=\"description\" content=\"There\u2019s no need for that crystal ball to know where your prospects\u2019 heads are at. Here\u2019s how buyer intent data can help you sell (a lot) more efficiently.\" \/>\n<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.similarweb.com\/blog\/sales\/b2b-sales\/buyer-intent\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Leah Messenger\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/sales\/b2b-sales\/buyer-intent\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/sales\/b2b-sales\/buyer-intent\/\"},\"author\":{\"name\":\"Leah Messenger\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/d7d77edafc3c41b4a1d5405cea4bbabf\"},\"headline\":\"Buyer Intent Data for Sales: Everything You Want to Know\",\"datePublished\":\"2025-11-06T11:10:33+00:00\",\"dateModified\":\"2026-02-18T12:12:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/sales\/b2b-sales\/buyer-intent\/\"},\"wordCount\":1700,\"publisher\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/sales\/b2b-sales\/buyer-intent\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/Guide-to-Buyer-Intent-Data-what-it-is-why-its-important-different-types-how-to-use-it-with-SW.png\",\"articleSection\":[\"B2B Sales\",\"Sales\"],\"inLanguage\":\"\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/sales\/b2b-sales\/buyer-intent\/\",\"url\":\"https:\/\/www.similarweb.com\/blog\/sales\/b2b-sales\/buyer-intent\/\",\"name\":\"Buyer Intent for Sales: Everything You Want to Know | Similarweb\",\"isPartOf\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/sales\/b2b-sales\/buyer-intent\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/sales\/b2b-sales\/buyer-intent\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/Guide-to-Buyer-Intent-Data-what-it-is-why-its-important-different-types-how-to-use-it-with-SW.png\",\"datePublished\":\"2025-11-06T11:10:33+00:00\",\"dateModified\":\"2026-02-18T12:12:14+00:00\",\"description\":\"There\u2019s no need for that crystal ball to know where your prospects\u2019 heads are at. Here\u2019s how buyer intent data can help you sell (a lot) more efficiently.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/sales\/b2b-sales\/buyer-intent\/#breadcrumb\"},\"inLanguage\":\"\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.similarweb.com\/blog\/sales\/b2b-sales\/buyer-intent\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/sales\/b2b-sales\/buyer-intent\/#primaryimage\",\"url\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/Guide-to-Buyer-Intent-Data-what-it-is-why-its-important-different-types-how-to-use-it-with-SW.png\",\"contentUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/Guide-to-Buyer-Intent-Data-what-it-is-why-its-important-different-types-how-to-use-it-with-SW.png\",\"width\":1416,\"height\":840,\"caption\":\"buyer intent for sales featured\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/sales\/b2b-sales\/buyer-intent\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.similarweb.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Buyer Intent Data for Sales: Everything You Want to Know\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#website\",\"url\":\"https:\/\/www.similarweb.com\/blog\/\",\"name\":\"Similarweb\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.similarweb.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#organization\",\"name\":\"Similarweb\",\"url\":\"https:\/\/www.similarweb.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/03\/1587374135933.png\",\"contentUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/03\/1587374135933.png\",\"width\":200,\"height\":200,\"caption\":\"Similarweb\"},\"image\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Similarweb\",\"https:\/\/x.com\/Similarweb\",\"https:\/\/www.youtube.com\/channel\/UCVCI01HR6iB4AA4ChW08cvQ\",\"https:\/\/www.instagram.com\/similarwebinsights\/\",\"https:\/\/www.linkedin.com\/company\/similarweb\",\"https:\/\/en.wikipedia.org\/wiki\/Similarweb\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/d7d77edafc3c41b4a1d5405cea4bbabf\",\"name\":\"Leah Messenger\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/leah-messenger.png\",\"contentUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/leah-messenger.png\",\"caption\":\"Leah Messenger\"},\"description\":\"Leah is the Senior Content Marketing Manager for the Digital Marketing Intelligence platform at Similarweb. With a strong focus in content writing throughout her marketing career, she has a passion for turning complex (and sometimes even \u2018boring\u2019) topics into educational, engaging, and entertaining content. If you\u2019re looking for Leah outside of work, you\u2019ll probably find her exploring the pubs or local hikes in and around London, or in the greenery of her family home in Somerset with her parents\u2019 dog, Peggy.\",\"url\":\"https:\/\/www.similarweb.com\/blog\/author\/leah-messenger\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Buyer Intent for Sales: Everything You Want to Know | Similarweb","description":"There\u2019s no need for that crystal ball to know where your prospects\u2019 heads are at. Here\u2019s how buyer intent data can help you sell (a lot) more efficiently.","robots":{"max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.similarweb.com\/blog\/sales\/b2b-sales\/buyer-intent\/","twitter_misc":{"Written by":"Leah Messenger","Est. reading time":"10 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.similarweb.com\/blog\/sales\/b2b-sales\/buyer-intent\/#article","isPartOf":{"@id":"https:\/\/www.similarweb.com\/blog\/sales\/b2b-sales\/buyer-intent\/"},"author":{"name":"Leah Messenger","@id":"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/d7d77edafc3c41b4a1d5405cea4bbabf"},"headline":"Buyer Intent Data for Sales: Everything You Want to Know","datePublished":"2025-11-06T11:10:33+00:00","dateModified":"2026-02-18T12:12:14+00:00","mainEntityOfPage":{"@id":"https:\/\/www.similarweb.com\/blog\/sales\/b2b-sales\/buyer-intent\/"},"wordCount":1700,"publisher":{"@id":"https:\/\/www.similarweb.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.similarweb.com\/blog\/sales\/b2b-sales\/buyer-intent\/#primaryimage"},"thumbnailUrl":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/Guide-to-Buyer-Intent-Data-what-it-is-why-its-important-different-types-how-to-use-it-with-SW.png","articleSection":["B2B Sales","Sales"],"inLanguage":""},{"@type":"WebPage","@id":"https:\/\/www.similarweb.com\/blog\/sales\/b2b-sales\/buyer-intent\/","url":"https:\/\/www.similarweb.com\/blog\/sales\/b2b-sales\/buyer-intent\/","name":"Buyer Intent for Sales: Everything You Want to Know | Similarweb","isPartOf":{"@id":"https:\/\/www.similarweb.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.similarweb.com\/blog\/sales\/b2b-sales\/buyer-intent\/#primaryimage"},"image":{"@id":"https:\/\/www.similarweb.com\/blog\/sales\/b2b-sales\/buyer-intent\/#primaryimage"},"thumbnailUrl":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/Guide-to-Buyer-Intent-Data-what-it-is-why-its-important-different-types-how-to-use-it-with-SW.png","datePublished":"2025-11-06T11:10:33+00:00","dateModified":"2026-02-18T12:12:14+00:00","description":"There\u2019s no need for that crystal ball to know where your prospects\u2019 heads are at. Here\u2019s how buyer intent data can help you sell (a lot) more efficiently.","breadcrumb":{"@id":"https:\/\/www.similarweb.com\/blog\/sales\/b2b-sales\/buyer-intent\/#breadcrumb"},"inLanguage":"","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.similarweb.com\/blog\/sales\/b2b-sales\/buyer-intent\/"]}]},{"@type":"ImageObject","inLanguage":"","@id":"https:\/\/www.similarweb.com\/blog\/sales\/b2b-sales\/buyer-intent\/#primaryimage","url":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/Guide-to-Buyer-Intent-Data-what-it-is-why-its-important-different-types-how-to-use-it-with-SW.png","contentUrl":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/Guide-to-Buyer-Intent-Data-what-it-is-why-its-important-different-types-how-to-use-it-with-SW.png","width":1416,"height":840,"caption":"buyer intent for sales featured"},{"@type":"BreadcrumbList","@id":"https:\/\/www.similarweb.com\/blog\/sales\/b2b-sales\/buyer-intent\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.similarweb.com\/"},{"@type":"ListItem","position":2,"name":"Buyer Intent Data for Sales: Everything You Want to Know"}]},{"@type":"WebSite","@id":"https:\/\/www.similarweb.com\/blog\/#website","url":"https:\/\/www.similarweb.com\/blog\/","name":"Similarweb","description":"","publisher":{"@id":"https:\/\/www.similarweb.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.similarweb.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":""},{"@type":"Organization","@id":"https:\/\/www.similarweb.com\/blog\/#organization","name":"Similarweb","url":"https:\/\/www.similarweb.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"","@id":"https:\/\/www.similarweb.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/03\/1587374135933.png","contentUrl":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/03\/1587374135933.png","width":200,"height":200,"caption":"Similarweb"},"image":{"@id":"https:\/\/www.similarweb.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Similarweb","https:\/\/x.com\/Similarweb","https:\/\/www.youtube.com\/channel\/UCVCI01HR6iB4AA4ChW08cvQ","https:\/\/www.instagram.com\/similarwebinsights\/","https:\/\/www.linkedin.com\/company\/similarweb","https:\/\/en.wikipedia.org\/wiki\/Similarweb"]},{"@type":"Person","@id":"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/d7d77edafc3c41b4a1d5405cea4bbabf","name":"Leah Messenger","image":{"@type":"ImageObject","inLanguage":"","@id":"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/leah-messenger.png","contentUrl":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/leah-messenger.png","caption":"Leah Messenger"},"description":"Leah is the Senior Content Marketing Manager for the Digital Marketing Intelligence platform at Similarweb. With a strong focus in content writing throughout her marketing career, she has a passion for turning complex (and sometimes even \u2018boring\u2019) topics into educational, engaging, and entertaining content. If you\u2019re looking for Leah outside of work, you\u2019ll probably find her exploring the pubs or local hikes in and around London, or in the greenery of her family home in Somerset with her parents\u2019 dog, Peggy.","url":"https:\/\/www.similarweb.com\/blog\/author\/leah-messenger\/"}]}},"lang":"en","translations":{"en":182650},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/posts\/182650","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/users\/469"}],"replies":[{"embeddable":true,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/comments?post=182650"}],"version-history":[{"count":3,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/posts\/182650\/revisions"}],"predecessor-version":[{"id":206968,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/posts\/182650\/revisions\/206968"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/media\/182652"}],"wp:attachment":[{"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/media?parent=182650"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/categories?post=182650"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/tags?post=182650"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}