{"id":183031,"date":"2023-11-17T10:17:15","date_gmt":"2023-11-17T10:17:15","guid":{"rendered":"https:\/\/www.similarweb.com\/blog\/?p=183031"},"modified":"2025-04-02T18:54:28","modified_gmt":"2025-04-02T18:54:28","slug":"steal-competitors-keywords","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/steal-competitors-keywords\/","title":{"rendered":"How to Steal Your Competitors’ Organic Traffic"},"content":{"rendered":"

We all want what we can\u2019t have. But what if, in this case, you can <\/em>have it.<\/p>\n

Stealing your competitors\u2019 organic traffic and making it your own is, in fact, possible. But to steal it, you need to find out the keywords your competitors are gaining the traffic from. What are people searching for to land on their websites?<\/p>\n

Spoiler alert:<\/strong> Similarweb reveals all that, and more.<\/p>\n

Here\u2019s how to steal your competitors\u2019 organic traffic in 5 easy steps, using Similarweb.<\/p>\n

How to steal your competitors\u2019 organic traffic<\/h2>\n

1) Find your top 5 competitors<\/h3>\n

The first step of the process to finding what keywords your competitors are targeting<\/a> is to ask yourself: Who ARE my competitors on organic search?<\/p>\n

Sure, you can type in a few search terms onto Google and see who comes up, but if you want a more universal view of your organic competitors \u2013 the ones that appear for multiple core search terms for your business, and across the different geographies \u2013 you want digital data.<\/p>\n

You never know, you might find you were focusing on the wrong competition all along.<\/p>\n

\"steal-competitors-keywords-target<\/p>\n

Using Similarweb\u2019s \u2018Organic Competitors\u2019 report, taking target.com as an example, we can see a few more online marketplaces<\/a> contending with Target.com\u2019s organic traffic<\/a>, as well as:<\/p>\n