{"id":183048,"date":"2023-11-19T07:35:10","date_gmt":"2023-11-19T07:35:10","guid":{"rendered":"https:\/\/www.similarweb.com\/blog\/?p=183048"},"modified":"2024-07-02T14:07:09","modified_gmt":"2024-07-02T14:07:09","slug":"brand-protection","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/ja\/marketing\/marketing-strategy\/brand-protection\/","title":{"rendered":"\u30d6\u30e9\u30f3\u30c9\u30d7\u30ed\u30c6\u30af\u30b7\u30e7\u30f3101\uff08\u5165\u9580\uff09\uff1a\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u30d6\u30e9\u30f3\u30c9\u3092\u4fdd\u8b77\u3059\u308b\u65b9\u6cd5"},"content":{"rendered":"<p>\u30d6\u30e9\u30f3\u30c9\u306b\u306f\u3001\u304a\u3057\u3083\u308c\u306a\u30ed\u30b4\u3084\u5de7\u5999\u306a\u30b9\u30ed\u30fc\u30ac\u30f3\u4ee5\u4e0a\u306e\u4fa1\u5024\u304c\u3042\u308a\u307e\u3059\u3002\u9577\u5e74\u306b\u308f\u305f\u3063\u3066<i>\u82e6\u5fc3\u3057\u3066<\/i>\u7bc9\u3044\u3066\u304d\u305f\u3001\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u3001\u8a55\u5224\u3001\u4fe1\u983c\u305d\u306e\u3082\u306e\u3067\u3059\u3002<\/p>\n<p>\u6700\u3082\u4fa1\u5024\u306e\u3042\u308b\u8cc7\u7523\u3068\u8a00\u3048\u308b\u3067\u3057\u3087\u3046\u3002\u30d6\u30e9\u30f3\u30c9\u306a\u3057\u3067\u306f\u3001\u9867\u5ba2\u3068\u306e\u6709\u610f\u7fa9\u3067\u6c38\u7d9a\u7684\u306a\u95a2\u4fc2\u3092\u69cb\u7bc9\u3059\u308b\u306e\u304c\u5bb9\u6613\u3067\u306f\u306a\u304f\u306a\u308a\u307e\u3059\u3002\u8a00\u3046\u307e\u3067\u3082\u306a\u304f\u3001\u660e\u78ba\u306a\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u3092\u6301\u305f\u306a\u3044\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u7af6\u5408\u4ed6\u793e\u3068\u5dee\u5225\u5316\u3059\u308b\u306e\u306b\u82e6\u52b4\u3059\u308b\u3082\u306e\u3067\u3059\u3002<\/p>\n<p>\u30c7\u30b8\u30bf\u30eb\u4e16\u754c\u3067\u306e\u7af6\u4e89\u304c\u3053\u308c\u307e\u3067\u4ee5\u4e0a\u306b\u6fc0\u3057\u304f\u306a\u3063\u3066\u3044\u308b\u4eca\u3001\u4ed6\u306e\u30d6\u30e9\u30f3\u30c9\u306f\u3042\u306a\u305f\u304c\u7bc9\u3044\u305f\u6210\u529f\u3092\u5229\u7528\u3057\u3088\u3046\u3068\u3057\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u306e\u30d6\u30e9\u30f3\u30c9\u4fdd\u8b77\u3092\u3001\u6700\u521d\u306b\u53d6\u308a\u7d44\u3080\u5bfe\u7b56\u306b\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u306e\u3067\u3059 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6\u7565\u306b\u306f\u3001\u30b5\u30a4\u30d0\u30fc\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3001\u6cd5\u7684\u5bfe\u7b56\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u8981\u7d20\u304c\u542b\u307e\u308c\u307e\u3059\u3002<\/p>\n<p>\u96e3\u3057\u3044\u30bf\u30b9\u30af\u306e\u3088\u3046\u306b\u805e\u3053\u3048\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u304c\u3001\u9069\u5207\u306a\u30c4\u30fc\u30eb\u3068\u6226\u7565\u304c\u3042\u308c\u3070\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u4fdd\u8b77\u306f\u6bd4\u8f03\u7684\u5bb9\u6613\u306b\u9054\u6210\u3067\u304d\u307e\u3059\u3002Similarweb\u3092\u4f7f\u7528\u3059\u308b\u3068\u3001\u305d\u308c\u304c\u3055\u3089\u306b\u7c21\u5358\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u5f53\u793e\u306e\u5c02\u9580\u77e5\u8b58\u306f\u3001\u6700\u5927\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u5206\u91ce\u3067\u3042\u308b\u30aa\u30f3\u30e9\u30a4\u30f3\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u306b\u7126\u70b9\u3092\u5f53\u3066\u3066\u3044\u307e\u3059\u3002\u3088\u308a\u5177\u4f53\u7684\u306b\u306f\u3001\u6709\u6599\u691c\u7d22\u30a2\u30ea\u30fc\u30ca\u3067\u3059\u3002<\/p>\n<p>\u5f53\u793e\u306e\u30d6\u30e9\u30f3\u30c9\u4fdd\u8b77\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u65b0\u3057\u3044\u7af6\u5408\u4ed6\u793e\u306e\u51fa\u73fe\u6642\u306b\u901a\u77e5\u3092\u884c\u3044\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u6761\u4ef6\u306b\u57fa\u3065\u3044\u3066\u5165\u672d\u3059\u308b\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3092\u8ffd\u8de1\u3057\u3001\u6a21\u5023\u30b5\u30a4\u30c8\u3084\u507d\u9020\u8005\u3092\u7279\u5b9a\u3057\u3066\u3001\u3059\u3050\u306b\u5831\u544a\u3057\u307e\u3059\u3002<\/p>\n<p>\u30aa\u30f3\u30e9\u30a4\u30f3\u4e0a\u3067\u30d6\u30e9\u30f3\u30c9\u306e\u30b9\u30c8\u30fc\u30ea\u30fc\u3092\u7ba1\u7406\u3057\u3001\u30a4\u30f3\u30c6\u30b0\u30ea\u30c6\u30a3\u3068\u8a55\u5224\u3092\u7dad\u6301\u3059\u308b\u305f\u3081\u306b\u3001\u3044\u3064\u3001\u3069\u3053\u3067\u5bfe\u5fdc\u3059\u3079\u304d\u304b\u3092\u77e5\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u7406\u60f3\u7684\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u304b\uff1f<\/p>\n<p>Similarweb\u306b\u304a\u3051\u308b\u30d6\u30e9\u30f3\u30c9\u4fdd\u8b77\u306e\u65b9\u6cd5\uff1a<\/p>\n<h3><b>\u30b9\u30c6\u30c3\u30d71\uff1a\u30d6\u30e9\u30f3\u30c9\u4fdd\u8b77\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u7b56\u5b9a<\/b><\/h3>\n<p>Nike\u4ee5\u4e0a\u306b\u30d6\u30e9\u30f3\u30c9\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u306b\u512a\u308c\u305f\u4f1a\u793e\u304c\u3042\u308b\u3067\u3057\u3087\u3046\u304b\uff1f\u305d\u306e\u899a\u3048\u3084\u3059\u3044\u30b9\u30ed\u30fc\u30ac\u30f3\u306f\u3001\u65e5\u5e38\u3067\u983b\u7e41\u306b\u4f7f\u308f\u308c\u308b\u3082\u306e\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002Nike\u3092\u4f8b\u3068\u3057\u3066\u3053\u3053\u3067\u306f\u53d6\u308a\u4e0a\u3052\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>Similarweb\u3067\u30d6\u30e9\u30f3\u30c9\u4fdd\u8b77\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u8a2d\u5b9a\u3059\u308b\u5834\u5408\u3001Nike\u306f\u3001\u3059\u3079\u3066\u306e\u30d6\u30e9\u30f3\u30c9\u7528\u8a9e\u3092\u7db2\u7f85\u3059\u308b1\u3064\u306e\u5305\u62ec\u7684\u306a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u4f5c\u6210\u3059\u308b\u304b\u3001\u7279\u5b9a\u306e\u88fd\u54c1\/\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u95a2\u9023\u3059\u308b\u7528\u8a9e\u306b\u7126\u70b9\u3092\u5f53\u3066\u305f\u500b\u5225\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u4f5c\u6210\u3067\u304d\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u30011\u3064\u306fAir Max\u7528\u3001\u3082\u30461\u3064\u306fDunk\u7528\u306a\u3069\u3067\u3059\u3002<\/p>\n<p>Similarweb\u3067\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u8a2d\u5b9a\u3059\u308b\u306b\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u4fdd\u8b77\u30e2\u30b8\u30e5\u30fc\u30eb\u306b\u30a2\u30af\u30bb\u30b9\u3057\u307e\u3059\u3002\u3053\u3053\u3067\u306f\u3001Nike\u304c\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u540d\u524d\u3092\u4ed8\u3051\u3001\u30e1\u30fc\u30eb\u3067\u30a2\u30e9\u30fc\u30c8\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-182944 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/Create-Brand-Protection-1.png\" alt=\"\u30b9\u30c6\u30c3\u30d71\uff1a\u30d6\u30e9\u30f3\u30c9\u4fdd\u8b77\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u7b56\u5b9a\" width=\"814\" height=\"780\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/Create-Brand-Protection-1.png 814w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/Create-Brand-Protection-1-300x287.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/Create-Brand-Protection-1-768x736.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/Create-Brand-Protection-1-512x491.png 512w\" sizes=\"(max-width: 814px) 100vw, 814px\" \/><\/p>\n<p>\u6b21\u306b\u3001\u3088\u308a\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u3063\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u306e\u305f\u3081\u306b\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3001\u5834\u6240\u3001\u30c7\u30d0\u30a4\u30b9\u3092\u6307\u5b9a\u3057\u307e\u3059\uff08\u6700\u59273\u3064\u307e\u3067\u8ffd\u52a0\u3067\u304d\u307e\u3059\uff09\u3002Nike\u306f\u3001\u591a\u69d8\u306a\u9867\u5ba2\u30d9\u30fc\u30b9\u3092\u6301\u3064\u30b0\u30ed\u30fc\u30d0\u30eb\u30d6\u30e9\u30f3\u30c9\u3067\u3042\u308b\u305f\u3081\u3001\u591a\u304f\u306e\u5730\u57df\u3067\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u76e3\u8996\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-182976 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/Brand-Protection-location-and-device.png\" alt=\"Similarweb\u3067\u30d6\u30e9\u30f3\u30c9\u3092\u4fdd\u8b77\u3059\u308b\u65b9\u6cd5\" width=\"762\" height=\"763\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/Brand-Protection-location-and-device.png 762w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/Brand-Protection-location-and-device-300x300.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/Brand-Protection-location-and-device-150x150.png 150w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/Brand-Protection-location-and-device-512x512.png 512w\" sizes=\"(max-width: 762px) 100vw, 762px\" \/><\/p>\n<p>\u6b21\u306b\u3001\u30d6\u30e9\u30f3\u30c9\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u8ffd\u52a0\u3057\u3066\u76e3\u8996\u3057\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-182977 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/Create-brand-protection-3.png\" alt=\"\u6b21\u306b\u3001\u30d6\u30e9\u30f3\u30c9\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u8ffd\u52a0\u3057\u3066\u76e3\u8996\u3057\u307e\u3059\u3002\" width=\"987\" height=\"776\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/Create-brand-protection-3.png 987w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/Create-brand-protection-3-300x236.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/Create-brand-protection-3-768x604.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/Create-brand-protection-3-512x403.png 512w\" sizes=\"(max-width: 987px) 100vw, 987px\" \/><\/p>\n<p><i>\u624b\u52d5\u3067\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u5165\u529b\u306e\u624b\u9593\u3092\u7701\u304f\u305f\u3081\u3001Nike\u306f\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u304b\u3089\u65e2\u5b58\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u30ea\u30b9\u30c8\u3092\u8ffd\u52a0\u3057\u305f\u308a\u3001Excel\u304b\u3089\u30a4\u30f3\u30dd\u30fc\u30c8\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u3067\u5b8c\u4e86\u3067\u3059\uff01<\/i><\/p>\n<p>\u4e3b\u306b\u30d6\u30e9\u30f3\u30c9\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u4fdd\u8b77\u306b\u91cd\u70b9\u3092\u7f6e\u3044\u3066\u304d\u307e\u3057\u305f\u304c\u3001<b>\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u4e2d\u5fc3\u3068\u306a\u308b\u975e\u30d6\u30e9\u30f3\u30c9\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u8ffd\u8de1<\/b>\u3059\u308b\u3053\u3068\u3082\u304a\u52e7\u3081\u3057\u307e\u3059\u3002<\/p>\n<p>\u691c\u7d22\u7d50\u679c\u3067\u76ee\u7acb\u3064\u3088\u3046\u306b\u8868\u793a\u3057\u305f\u3044\u3001\u3088\u308a\u4e00\u822c\u7684\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u6307\u3057\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001Nike\u306f\u300c\u30e9\u30f3\u30cb\u30f3\u30b0\u30b7\u30e5\u30fc\u30ba\u300d\u3084\u300c\u30d0\u30b9\u30b1\u30b7\u30e5\u30fc\u30ba\u300d\u306a\u3069\u306e\u7528\u8a9e\u306e\u691c\u7d22\u7d50\u679c\u306b\u304a\u3044\u3066\u512a\u4f4d\u306b\u7acb\u3061\u305f\u3044\u3068\u8003\u3048\u3066\u3044\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n<h3><b>\u30b9\u30c6\u30c3\u30d72\uff1a\u7af6\u5408\u4ed6\u793e\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u8ffd\u8de1\u3059\u308b<\/b><\/h3>\n<p>Similarweb\u306f\u3001\u304a\u5ba2\u69d8\u306e\u57fa\u6e96\u306b\u57fa\u3065\u3044\u3066\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3057\u3001\u7af6\u5408\u4ed6\u793e\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u30b9\u30ad\u30e3\u30f3\u3057\u3066\u3001\u3055\u307e\u3056\u307e\u306a\u7a2e\u985e\u306e\u30d6\u30e9\u30f3\u30c9\u60aa\u7528\u3092\u691c\u51fa\u3057\u307e\u3059\u3002\u5bfe\u7b56\uff1a<\/p>\n<ul>\n<li style=\"font-weight: 400\">\u7af6\u5408\u4ed6\u793e\u304c\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u76d7\u3082\u3046\u3068\u3057\u305f\u3068\u304d\u306b\u8b66\u544a\u3059\u308b<\/li>\n<li style=\"font-weight: 400\">\u5e83\u544a\u304c\u30cf\u30a4\u30b8\u30e3\u30c3\u30af\u3055\u308c\u305f\u3068\u304d\u306b\u304a\u77e5\u3089\u305b\u3057\u307e\u3059\u3002\u30d6\u30e9\u30f3\u30c9\u540d\u3068\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u3059\u308b\u5e83\u544a\u306e\u30b3\u30d4\u30fc\u3068<a href=\"https:\/\/support.similarweb.com\/hc\/en-us\/articles\/4407492172689-View-Top-Paid-Landing-Pages\">\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8<\/a>\u3092\u628a\u63e1\u3067\u304d\u307e\u3059<\/li>\n<li style=\"font-weight: 400\">\u30d1\u30fc\u30c8\u30ca\u30fc\u3084\u30a2\u30d5\u30a3\u30ea\u30a8\u30a4\u30c8\u3092\u76e3\u8996\u3057\u3066\u3001\u9069\u5207\u306a\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u4f7f\u7528\u3057\u3066\u3044\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3057\u3001\u3042\u306a\u305f\u304c\u671b\u3080\u65b9\u6cd5\u3067\u3042\u306a\u305f\u306e\u30d6\u30e9\u30f3\u30c9\u3092\u8868\u73fe\u3057\u3066\u3044\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3057\u307e\u3059<\/li>\n<\/ul>\n<p>Nike\u304c\u898b\u308b\u3053\u3068\u306e\u3067\u304d\u308b\u753b\u9762\u306e\u4f8b\uff1a<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-182978 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/Brand-Protection-Ads.png\" alt=\"Nike\u304c\u898b\u308b\u3053\u3068\u306e\u3067\u304d\u308b\u753b\u9762\u306e\u4f8b\uff1a\" width=\"1619\" height=\"932\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/Brand-Protection-Ads.png 1619w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/Brand-Protection-Ads-300x173.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/Brand-Protection-Ads-1024x589.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/Brand-Protection-Ads-768x442.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/Brand-Protection-Ads-1536x884.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/Brand-Protection-Ads-512x295.png 512w\" sizes=\"(max-width: 1619px) 100vw, 1619px\" \/><\/p>\n<p><i>\u3053\u306e\u30d3\u30e5\u30fc\u3067\u306f\u3001Nike\u306f\u691c\u7d22\u7d50\u679c\u306b\u8868\u793a\u3055\u308c\u308b\u5e83\u544a\u3092\u6b63\u78ba\u306b\u8868\u793a\u3057\u3001URL\u3001\u5e83\u544a\u3078\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u8a98\u5c0e\u3059\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u3001\u6709\u6599\u30dd\u30b8\u30b7\u30e7\u30f3\u3068\u30e9\u30f3\u30af\u3001\u5e83\u544a\u306e\u30a2\u30af\u30c6\u30a3\u30d6\u65e5\u6570\u3092\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002<\/i><\/p>\n<h3><b>\u30b9\u30c6\u30c3\u30d73\uff1a\u6226\u7565\u306e\u65b9\u5411\u8ee2\u63db<\/b><\/h3>\n<p>\u7af6\u5408\u4ed6\u793e\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u76e3\u8996\u3057\u3066\u30d6\u30e9\u30f3\u30c9\u306b\u5bfe\u3059\u308b\u52d5\u304d\u3092\u76e3\u8996\u3059\u308b\u3053\u3068\u306e\u4e00\u756a\u5927\u304d\u306a\u5229\u70b9\u306f\u3001<b>\u3044\u3064\u3001<\/b><b><i>\u3069\u306e\u3088\u3046\u306b<\/i><\/b><b>\u5bfe\u5fdc\u3092\u53d6\u308b\u304b\u3092\u6b63\u78ba\u306b\u628a\u63e1\u3067\u304d\u308b<\/b>\u3053\u3068\u3067\u3059\u3002\u30bf\u30a4\u30e0\u30ea\u30fc\u306a\u30a2\u30e9\u30fc\u30c8\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u691c\u7d22\u7d50\u679c\u3067\u4e0a\u4f4d\u306e\u5e83\u544a\u30b9\u30dd\u30c3\u30c8\u3092\u7dad\u6301\u3067\u304d\u308b\u3088\u3046\u306b\u3001\u8abf\u6574\u3057\u3066\u6226\u7565\u3092\u5909\u66f4\u3059\u308b\u91cd\u8981\u306a\u6a5f\u4f1a\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u305d\u306e\u65b9\u6cd5\u3068\u3057\u3066\u3001\u6b21\u306e\u3088\u3046\u306a\u6226\u7565\u304c\u8003\u3048\u3089\u308c\u307e\u3059\uff1a<\/p>\n<ul>\n<li style=\"font-weight: 400\">\u30ad\u30fc\u30ef\u30fc\u30c9\u306b\u5bfe\u3057\u3066\u3088\u308a\u7a4d\u6975\u7684\u306b\u5165\u672d\u3059\u308b<\/li>\n<li style=\"font-weight: 400\">\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u3059\u308b\u4ee3\u66ff\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u63a2\u308b\uff08<a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/long-tail-keywords\/\">\u30ed\u30f3\u30b0\u30c6\u30fc\u30eb<\/a>\u306e\u30d0\u30ea\u30a8\u30fc\u30b7\u30e7\u30f3\uff09<\/li>\n<li style=\"font-weight: 400\">\u5e83\u544a\u306e\u30b3\u30d4\u30fc\u3068\u5e83\u544a\u5236\u4f5c\u3092\u5f37\u5316\u3059\u308b<\/li>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/www.similarweb.com\/corp\/ja\/marketing\/features\/landing-page-analyzer\/\">\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306e\u6700\u9069\u5316\u3068\u5206\u6790<\/a><\/li>\n<li style=\"font-weight: 400\">\u5fc5\u8981\u306b\u5fdc\u3058\u3066\u6cd5\u7684\u63aa\u7f6e\u3092\u8b1b\u3058\u308b\uff08\u6a21\u5023\u30b5\u30a4\u30c8\/\u507d\u9020\u54c1\u306e\u901a\u5831\uff09<\/li>\n<li style=\"font-weight: 400\">\u30d6\u30e9\u30f3\u30c9\u304c\u6cd5\u7684\u306b\u4fdd\u8b77\u3055\u308c\u3066\u3044\u308b\u3053\u3068\u306e\u78ba\u8a8d\uff08\u5546\u6a19\u304a\u3088\u3073\u77e5\u7684\u8ca1\u7523\u6a29\uff09<\/li>\n<\/ul>\n<p>\u9069\u5207\u306a\u6226\u7565\u7684\u30d4\u30dc\u30c3\u30c8\u3092\u4f7f\u7528\u3059\u308b\u3068\u3001\u7af6\u4e89\u529b\u306e\u3042\u308b\u52d5\u304d\u306b\u8fc5\u901f\u304b\u3064\u52b9\u7387\u7684\u306b\u5bfe\u6297\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u540d\u3068\u4e3b\u8981\u7528\u8a9e\u306e\u5f37\u529b\u306a\u30d7\u30ec\u30bc\u30f3\u30b9\u3092\u7dad\u6301\u3057\u3001\u691c\u7d22\u7d50\u679c\u30da\u30fc\u30b8\u306b\u304a\u3051\u308b\u30d6\u30e9\u30f3\u30c9\u306e\u53ef\u8996\u6027\u3092\u4fdd\u8b77\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3><b>\u30b9\u30c6\u30c3\u30d74\uff1a\u8b66\u6212\u3092\u6020\u3089\u306a\u3044<\/b><\/h3>\n<p>\u52b9\u679c\u7684\u306a\u30d6\u30e9\u30f3\u30c9\u4fdd\u8b77\u6226\u7565\u306e\u9375\u306f\u3001\u9577\u671f\u7684\u306a\u8b66\u6212\u306b\u3042\u308a\u307e\u3059\u3002\u6642\u9593\u306e\u7d4c\u904e\u3068\u3068\u3082\u306b\u884c\u308f\u308c\u308b\u6700\u5c0f\u9650\u306e\u8abf\u6574\u3067\u3055\u3048\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u306e\u30d6\u30e9\u30f3\u30c9\u306e\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u3068\u8a55\u5224\u3092\u5f37\u5316\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u53d6\u308b\u3079\u304d\u5bfe\u7b56\uff1a<\/p>\n<ul>\n<li style=\"font-weight: 400\">\u7af6\u5408\u4ed6\u793e\u306e\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3092\u901a\u5e38\u696d\u52d9\u306b\u7d44\u307f\u8fbc\u3080<\/li>\n<li style=\"font-weight: 400\">Similarweb\u306e\u30d6\u30e9\u30f3\u30c9\u4fdd\u8b77\u6a5f\u80fd\u306a\u3069\u306e\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3057\u3066\u3001\u7af6\u5408\u4ed6\u793e\u306e\u8ffd\u8de1\u3092\u81ea\u52d5\u5316\u3059\u308b<\/li>\n<li style=\"font-weight: 400\">\u9032\u5316\u3059\u308b\u8ab2\u984c\u3068\u65b0\u3057\u3044\/\u51fa\u73fe\u3059\u308b\u8105\u5a01\u306b\u5bfe\u5fdc\u3059\u308b\u305f\u3081\u306b\u3001\u30d6\u30e9\u30f3\u30c9\u4fdd\u8b77\u5bfe\u7b56\u306e\u898b\u76f4\u3057\u3068\u8abf\u6574\u3092\u884c\u3046<\/li>\n<\/ul>\n<h2><b>\u307e\u3068\u3081<\/b><\/h2>\n<p>\u30d6\u30e9\u30f3\u30c9\u4fdd\u8b77\u306b\u3064\u3044\u3066\u304a\u4f1d\u3048\u3057\u307e\u3057\u305f\u3002\u30d6\u30e9\u30f3\u30c9\u3068\u306f\u4f55\u304b\u3001\u305d\u306e\u3055\u307e\u3056\u307e\u306a\u5f62\u614b\u3001\u30d6\u30e9\u30f3\u30c9\u4fdd\u8b77\u6226\u7565\u304c\u30d6\u30e9\u30f3\u30c9\u306e\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u3001\u8a55\u5224\u3001\u30a4\u30f3\u30c6\u30b0\u30ea\u30c6\u30a3\u306b\u3068\u3063\u3066\u975e\u5e38\u306b\u91cd\u8981\u3067\u3042\u308b\u7406\u7531\u3092\u304a\u5206\u304b\u308a\u3044\u305f\u3060\u3051\u305f\u3053\u3068\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n<p>\u9867\u5ba2\u306e\u4fe1\u983c\u3068\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u7dad\u6301\u3057\u3001\u7af6\u5408\u3059\u308b\u8105\u5a01\u3092\u56de\u907f\u3057\u3001\u6b63\u5f53\u306a\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u7dad\u6301\u3057\u3001\u691c\u7d22\u7d50\u679c\u3067\u3053\u308c\u307e\u3067\u4ee5\u4e0a\u306b\u5f37\u529b\u306a\u30d7\u30ec\u30bc\u30f3\u30b9\u3092\u7dad\u6301\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308b\u306e\u3067\u3059\u3002\u3055\u3042\u3001\u8ff7\u3046\u5fc5\u8981\u306f\u3042\u308a\u307e\u305b\u3093\u3002<i>Just do it. &#x2714;&#xfe0f;<\/i><\/p>\n<p>Similarweb\u4ee5\u4e0a\u306b\u512a\u308c\u305f\u652f\u63f4\u3092\u63d0\u4f9b\u3067\u304d\u308b\u4f1a\u793e\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u30d6\u30e9\u30f3\u30c9\u4fdd\u8b77\u6a5f\u80fd\u306e\u4f7f\u7528\u3067\u3001\u9032\u5316\u3057\u7d9a\u3051\u308b\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u306a\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c3\u30c8\u30d7\u30ec\u30a4\u30b9\u306b\u304a\u3044\u3066\u8b66\u6212\u3092\u7dad\u6301\u3057\u3001\u56de\u5fa9\u529b\u3092\u7dad\u6301\u3067\u304d\u307e\u3059\u3002<\/p>\n<h2><b>\u3088\u304f\u3042\u308b\u8cea\u554f<\/b><\/h2>\n<p><i>\u30d6\u30e9\u30f3\u30c9\u4fdd\u8b77\u3068\u306f<\/i><\/p>\n<p>\u30d6\u30e9\u30f3\u30c9\u4fdd\u8b77\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u3001\u8a55\u5224\u3001\u4fa1\u5024\u3001\u77e5\u7684\u8ca1\u7523\u3092\u4fdd\u8b77\u3059\u308b\u305f\u3081\u306b\u3001\u4f01\u696d\u304c\u4e8b\u524d\u306b\u884c\u3048\u308b\u6226\u7565\u3092\u6307\u3057\u307e\u3059\u3002\u4e0d\u6b63\u4f7f\u7528\u3001\u4fb5\u5bb3\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u640d\u5bb3\u306b\u5bfe\u3059\u308b\u5bfe\u7b56\u304c\u542b\u307e\u308c\u307e\u3059\u3002\u305d\u306e\u76ee\u7684\u306f\u3001\u7af6\u4e89\u4e0a\u306e\u8105\u5a01\u3092\u76e3\u8996\u3057\u3001\u5bfe\u51e6\u3057\u306a\u304c\u3089\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u5b8c\u5168\u6027\u3068\u4fa1\u5024\u3092\u7dad\u6301\u3059\u308b\u3053\u3068\u306b\u3042\u308a\u307e\u3059\u3002<\/p>\n<p><i>\u30d6\u30e9\u30f3\u30c9\u4fdd\u8b77\u304c\u91cd\u8981\u306a\u7406\u7531<\/i><\/p>\n<p>\u30d6\u30e9\u30f3\u30c9\u4fdd\u8b77\u306f\u3001\u3055\u307e\u3056\u307e\u306a\u30aa\u30f3\u30e9\u30a4\u30f3\u306e\u8105\u5a01\u304b\u3089\u30d6\u30e9\u30f3\u30c9\u3092\u4fdd\u8b77\u3057\u3001\u305d\u306e\u4fa1\u5024\u3068\u8a55\u5224\u3092\u7dad\u6301\u3059\u308b\u305f\u3081\u306b\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u52b9\u679c\u7684\u306a\u30d6\u30e9\u30f3\u30c9\u4fdd\u8b77\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u304c\u30c7\u30b8\u30bf\u30eb\u5e02\u5834\u306b\u304a\u3044\u3066\u56de\u5fa9\u529b\u3001\u95a2\u9023\u6027\u3001\u7af6\u4e89\u529b\u3092\u7dad\u6301\u3059\u308b\u3053\u3068\u3092\u4fdd\u8a3c\u3059\u308b\u3082\u306e\u3067\u3059\u3002\u30d6\u30e9\u30f3\u30c9\u306e\u8a55\u5224\u306e\u4fdd\u8b77\u3001\u91d1\u92ad\u7684\u640d\u5931\u306e\u56de\u907f\u3001\u9867\u5ba2\u306e\u4fe1\u983c\u3068\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u7dad\u6301\u3001\u4ed6\u8005\u306b\u3088\u308b\u30d6\u30e9\u30f3\u30c9\u306e\u6210\u529f\u306e\u5229\u7528\u9632\u6b62\u306b\u3088\u308a\u3001\u7af6\u4e89\u4e0a\u306e\u512a\u4f4d\u6027\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n<p><i>\u30d6\u30e9\u30f3\u30c9\u4fdd\u8b77\u6226\u7565\u306e\u4f8b<\/i><\/p>\n<p>\u52b9\u679c\u7684\u306a\u30d6\u30e9\u30f3\u30c9\u4fdd\u8b77\u6226\u7565\u306b\u306f\u3001\u691c\u7d22\u7d50\u679c\u306e\u53ef\u8996\u6027\u3092\u9ad8\u3081\u308b\u305f\u3081\u306e\u30d6\u30e9\u30f3\u30c9\u30ad\u30fc\u30ef\u30fc\u30c9\u3078\u306e\u3088\u308a\u7a4d\u6975\u7684\u306a\u5165\u672d\u3001\u3088\u308a\u5e83\u7bc4\u306a\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30ea\u30fc\u30c1\u306e\u305f\u3081\u306e\u7279\u5b9a\u306e\u30ed\u30f3\u30b0\u30c6\u30fc\u30eb\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u9b45\u529b\u3092\u9ad8\u3081\u308b\u305f\u3081\u306e\u5e83\u544a\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306e\u6539\u826f\u306a\u3069\u304c\u8003\u3048\u3089\u308c\u307e\u3059\u3002\u6a21\u5023\u30b5\u30a4\u30c8\u3084\u507d\u9020\u54c1\u306e\u5831\u544a\u3001\u5546\u6a19\u304a\u3088\u3073\u77e5\u7684\u8ca1\u7523\u6a29\u306e\u4fdd\u8b77\u3082\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p><i>Similarweb\u3092\u6d3b\u7528\u3057\u3066\u30d6\u30e9\u30f3\u30c9\u3092\u4fdd\u8b77\u3059\u308b\u65b9\u6cd5\u3068\u306f\uff1f<\/i><\/p>\n<p>Similarweb\u306e\u30d6\u30e9\u30f3\u30c9\u4fdd\u8b77\u6a5f\u80fd\u3092\u5229\u7528\u3059\u308b\u3068\u3001\u8105\u5a01\u3084\u7af6\u5408\u4ed6\u793e\u3092\u76e3\u8996\u3057\u305f\u308a\u3001<a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/sem-ppc\/ppc-bidding\/\">\u30ad\u30fc\u30ef\u30fc\u30c9\u5165\u672d<\/a>\u306b\u95a2\u3059\u308b\u30a2\u30e9\u30fc\u30c8\u3092\u53d7\u3051\u53d6\u3063\u305f\u308a\u3001\u6a21\u5023\u30b5\u30a4\u30c8\u306a\u3069\u306e\u4fb5\u5bb3\u884c\u70ba\u3092\u8ffd\u8de1\u3057\u305f\u308a\u3067\u304d\u307e\u3059\u3002Similarweb\u306f\u3001\u30d7\u30ed\u30a2\u30af\u30c6\u30a3\u30d6\u306a\u30d6\u30e9\u30f3\u30c9\u4fdd\u8b77\u3068\u6226\u7565\u7684\u610f\u601d\u6c7a\u5b9a\u306e\u305f\u3081\u306e\u30c7\u30fc\u30bf\u99c6\u52d5\u578b\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u63d0\u4f9b\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u30d7\u30ec\u30bc\u30f3\u30b9\u3068\u8a55\u5224\u3092\u7dad\u6301\u3092\u30b5\u30dd\u30fc\u30c8\u3057\u307e\u3059\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u30d6\u30e9\u30f3\u30c9\u306b\u306f\u3001\u304a\u3057\u3083\u308c\u306a\u30ed\u30b4\u3084\u5de7\u5999\u306a\u30b9\u30ed\u30fc\u30ac\u30f3\u4ee5\u4e0a\u306e\u4fa1\u5024\u304c\u3042\u308a\u307e\u3059\u3002\u9577\u5e74\u306b\u308f\u305f\u3063\u3066\u82e6\u5fc3\u3057\u3066\u7bc9\u3044\u3066\u304d\u305f\u3001\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u3001\u8a55\u5224\u3001\u4fe1\u983c\u305d\u306e\u3082\u306e\u3067\u3059\u3002 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