{"id":183104,"date":"2023-11-22T12:31:20","date_gmt":"2023-11-22T12:31:20","guid":{"rendered":"https:\/\/www.similarweb.com\/blog\/?p=183104"},"modified":"2024-07-03T08:38:44","modified_gmt":"2024-07-03T08:38:44","slug":"steal-competitors-keywords","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/zh\/marketing\/seo\/steal-competitors-keywords\/","title":{"rendered":"\u5982\u4f55\u593a\u53d6\u7ade\u4e89\u5bf9\u624b\u7684\u81ea\u7136\u6d41\u91cf"},"content":{"rendered":"<p>\u6211\u4eec\u90fd\u60f3\u8981\u81ea\u5df1\u65e0\u6cd5\u5f97\u5230\u7684\u4e1c\u897f\u3002\u4f46\u5982\u4f55\u662f\u6211\u4eec<i>\u80fd\u591f<\/i>\u5f97\u5230\u5462\uff1f<\/p>\n<p>\u4e8b\u5b9e\u4e0a\uff0c\u593a\u53d6\u7ade\u4e89\u5bf9\u624b\u7684\u81ea\u7136\u6d41\u91cf\u5e76\u4f7f\u5176\u6210\u4e3a\u81ea\u5df1\u7684\u6d41\u91cf\u662f\u53ef\u884c\u7684\u3002\u4f46\u8981\u593a\u8d70\u6d41\u91cf\uff0c\u60a8\u9700\u8981\u627e\u51fa\u8ba9\u7ade\u4e89\u5bf9\u624b\u83b7\u5f97\u6d41\u91cf\u7684\u5173\u952e\u8bcd\u3002\u4eba\u4eec\u90fd\u641c\u7d22\u4e86\u54ea\u4e9b\u8bcd\u8bed\uff0c\u4ece\u800c\u6765\u5230\u4e86\u4ed6\u4eec\u7684\u7f51\u7ad9\uff1f<\/p>\n<p><b>\u63d0\u524d\u5267\u900f\u4e00\u4e0b\uff1a<\/b>Similarweb \u53ef\u4ee5\u63ed\u793a\u4e0a\u8ff0\u6240\u6709\u4fe1\u606f\uff0c\u4ee5\u53ca\u66f4\u591a\u5185\u5bb9\u3002<\/p>\n<p>\u4ee5\u4e0b\u662f\u501f\u52a9 Similarweb \u593a\u53d6\u7ade\u4e89\u5bf9\u624b\u81ea\u7136\u6d41\u91cf\u7684 5 \u4e2a\u7b80\u5355\u6b65\u9aa4\u3002<\/p>\n<h2><b>\u5982\u4f55\u593a\u53d6\u7ade\u4e89\u5bf9\u624b\u7684\u81ea\u7136\u6d41\u91cf<\/b><\/h2>\n<h3><b>1) \u627e\u5230\u60a8\u7684 5 \u5927\u7ade\u4e89\u5bf9\u624b<\/b><\/h3>\n<p><a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/competitive-keyword-research\/\">\u8981\u627e\u5230\u7ade\u4e89\u5bf9\u624b\u7684\u76ee\u6807\u5173\u952e\u8bcd<\/a>\uff0c\u6d41\u7a0b\u7684\u7b2c\u4e00\u6b65\u662f\u95ee\u95ee\u81ea\u5df1\uff1a\u8c01\u662f\u6211\u7684\u81ea\u7136\u641c\u7d22\u7ade\u4e89\u5bf9\u624b\uff1f<\/p>\n<p>\u5f53\u7136\uff0c\u60a8\u53ef\u4ee5\u5728 Google \u4e2d\u8f93\u5165\u51e0\u4e2a\u641c\u7d22\u8bcd\uff0c\u770b\u770b\u8c01\u4f1a\u51fa\u73b0\u3002\u4f46\u5982\u679c\u60a8\u60f3\u66f4\u5168\u9762\u5730\u4e86\u89e3\u60a8\u7684\u81ea\u7136\u7ade\u4e89\u5bf9\u624b\uff08\u5373\u51fa\u73b0\u5728\u60a8\u7684\u591a\u4e2a\u6838\u5fc3\u4e1a\u52a1\u641c\u7d22\u8bcd\u4e0b\u7684\u7ade\u4e89\u5bf9\u624b\uff0c\u4ee5\u53ca\u4e0d\u540c\u5730\u533a\u7684\u7ade\u4e89\u5bf9\u624b\uff09\uff0c\u60a8\u5c31\u9700\u8981\u7ebf\u4e0a\u6570\u636e\u3002<\/p>\n<p>\u8bf4\u4e0d\u5b9a\uff0c\u60a8\u4f1a\u53d1\u73b0\u60a8\u4e00\u76f4\u4ee5\u6765\u90fd\u5728\u5173\u6ce8\u9519\u8bef\u7684\u7ade\u4e89\u5bf9\u624b\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-183037 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-target-organic-competitors.png\" alt=\"steal-competitors-keywords-target organic competitors\" width=\"1442\" height=\"557\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-target-organic-competitors.png 1442w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-target-organic-competitors-300x116.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-target-organic-competitors-1024x396.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-target-organic-competitors-768x297.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-target-organic-competitors-512x198.png 512w\" sizes=\"(max-width: 1442px) 100vw, 1442px\" \/><\/p>\n<p>\u4ee5 target.com \u4e3a\u4f8b\uff0c\u5728 Similarweb \u7684\u201c\u81ea\u7136\u7ade\u4e89\u5bf9\u624b\u201d\u62a5\u544a\u4e2d\uff0c\u6211\u4eec\u53ef\u4ee5\u770b\u5230\u5176\u4ed6\u51e0\u4e2a\u4e0e<a href=\"https:\/\/www.similarweb.com\/zh\/website\/target.com\/\"> Target.com \u7ade\u4e89\u81ea\u7136\u6d41\u91cf<\/a>\u7684\u5728\u7ebf\u5e73\u53f0\uff0c\u4ee5\u53ca\uff1a<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\u641c\u7d22\u91cd\u53e0\u5206\u6570<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\u5171\u4eab\u5173\u952e\u8bcd<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\u81ea\u7136\u6d41\u91cf<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\u603b\u6d41\u91cf<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\u884c\u4e1a<\/li>\n<\/ul>\n<p>\u53ef\u4ee5\u770b\u5230\u641c\u7d22\u91cd\u53e0\u5ea6\u5728\u4e0b\u964d\uff0c\u8fd9\u4e2a\u884c\u4e1a\u53d8\u5f97\u6bd4\u5355\u7eaf\u7684\u201c\u5e73\u53f0\u201d\u66f4\u52a0\u5177\u4f53\uff0c\u4ece\u665a\u9910\u5230\u60a8\u6253\u7b97\u5165\u624b\u7684\u5927\u578b\u79d1\u6280\u4ea7\u54c1\u5e94\u6709\u5c3d\u6709\u3002<\/p>\n<h3><b>2) \u53d1\u73b0\u7ade\u4e89\u5bf9\u624b\u8868\u73b0\u6700\u4f73\u7684\u9875\u9762<\/b><\/h3>\n<p>\u7ade\u4e89\u5bf9\u624b\u7684\u54ea\u4e9b\u9875\u9762\u901a\u8fc7\u81ea\u7136\u641c\u7d22\u83b7\u5f97\u4e86\u6700\u591a\u7684\u6d41\u91cf\uff1f\u901a\u8fc7 Similarweb \u5c31\u53ef\u4ee5\u5feb\u901f\u67e5\u770b\uff1a<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-183038\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-target-organic-pages.png\" alt=\"steal-competitors-keywords-target organic pages\" width=\"918\" height=\"645\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-target-organic-pages.png 918w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-target-organic-pages-300x211.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-target-organic-pages-768x540.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-target-organic-pages-512x360.png 512w\" sizes=\"(max-width: 918px) 100vw, 918px\" \/><\/p>\n<p>\u4ece\u8fc7\u53bb\u4e00\u5e74\u6765\u770b\uff0c\u8fd9\u4e9b Target \u9875\u9762\u5728\u7f8e\u56fd\u6d41\u91cf\u7206\u68da\u3002\u6392\u540d\u524d 15 \u7684\u5173\u952e\u8bcd\u4e2d\u5927\u90e8\u5206\u90fd\u662f\u54c1\u724c\u5173\u952e\u8bcd\uff08\u663e\u793a\u51fa\u6781\u9ad8\u7684\u54c1\u724c\u8ba4\u77e5\u5ea6\uff09\uff0c\u201c<i>ps5<\/i>\u201d\u9664\u5916\u3002Target \u76ee\u524d\u7684<a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/keyword-difficulty\/\">\u5173\u952e\u8bcd\u96be\u5ea6<\/a>\u4e3a 80\uff0c\u663e\u7136\u5df2\u7ecf\u6210\u4e3a\u4e86\u6743\u5a01\u7684\u6d41\u884c\u79d1\u6280\u5e73\u53f0\u3002<\/p>\n<p>\u5047\u8bbe Target \u662f\u60a8\u7684\u76f4\u63a5\u7ade\u4e89\u5bf9\u624b\uff0c\u60a8\u5982\u4f55\u5229\u7528\u8fd9\u4e9b\u4fe1\u606f\u6765\u593a\u53d6\u6216\u8d62\u56de\u81ea\u7136\u6d41\u91cf\u5462\uff1f \u4e0d\u59a8\u95ee\u95ee\u81ea\u5df1\u8fd9\u6837\u7684\u95ee\u9898\uff1a<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\u6211\u7684\u5b50\u57df\u540d\u548c\u7c7b\u522b\u9875\u9762\u662f\u5426\u5305\u542b\u6b63\u786e\u7684\u5173\u952e\u8bcd\uff1f<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\u6211\u7684\u7f51\u7ad9\u662f\u5426\u9488\u5bf9\u9ed1\u8272\u661f\u671f\u4e94\u8fd9\u6837\u7684\u6d3b\u52a8\u8fdb\u884c\u4e86\u5168\u9762\u4f18\u5316\uff1f<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\u6211\u7684\u7f51\u7ad9\u662f\u5426\u6709\u5e2e\u52a9\u677f\u5757\uff0c\u4e3a\u7528\u6237\u63d0\u4f9b\u89e3\u7b54\u548c\u5e2e\u52a9\uff1f<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\u843d\u5730\u9875\u662f\u5426\u4e0e\u5f15\u6765\u7528\u6237\u7684\u5173\u952e\u8bcd\u76f8\u5339\u914d\uff1f<\/li>\n<\/ul>\n<p>\u4f7f\u7528\u201c\u81ea\u7136\u9875\u9762\u201d\uff0c\u60a8\u8fd8\u53ef\u4ee5\u8fc7\u6ee4\u201c\u65b0\u53d1\u73b0\u201d\u548c\u201c\u8d8b\u52bf\u201d\u9875\u9762\uff0c\u67e5\u770b<a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/competitors-marketing-strategy\/\">\u7ade\u4e89\u5bf9\u624b\u7684\u8425\u9500\u7b56\u7565<\/a>\u7684\u52a8\u6001\u53d8\u5316\u60c5\u51b5\u3002<\/p>\n<h3><b>3) \u63ed\u793a\u7ade\u4e89\u5bf9\u624b\u7684\u70ed\u95e8\u4e3b\u9898<\/b><\/h3>\n<p>\u67e5\u770b\u83b7\u5f97\u6700\u591a\u6d41\u91cf\u7684\u81ea\u7136\u9875\u9762\u53ef\u4ee5\u5e2e\u52a9\u60a8\u4e86\u89e3\u7ade\u4e89\u5bf9\u624b\u53d1\u5e03\u7684\u5185\u5bb9\u548c\u8425\u9500\u65b9\u5411\uff0c\u4ee5\u53ca\u4ed6\u4eec\u5728\u54ea\u4e9b\u65b9\u9762\u8868\u73b0\u51fa\u8272\u3002\u4e0d\u8fc7\uff0c\u60a8\u5e94\u8be5\uff08\u4e5f\u80fd\u591f\uff09\u6df1\u5165\u7814\u7a76\uff0c\u627e\u5230\u8868\u73b0\u826f\u597d\u7684\u7279\u5b9a\u4e3b\u9898\uff08\u4ee5\u53ca\u65f6\u95f4\uff09\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-183036 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-target-careers.png\" alt=\"steal-competitors-keywords-target careers\" width=\"1380\" height=\"408\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-target-careers.png 1380w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-target-careers-300x89.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-target-careers-1024x303.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-target-careers-768x227.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-target-careers-512x151.png 512w\" sizes=\"(max-width: 1380px) 100vw, 1380px\" \/><\/p>\n<p>\u6211\u4eec\u4f7f\u7528\u7684\u5de5\u5177\u662f\u201c\u5173\u952e\u8bcd\u77ed\u8bed\u201d\uff0c\u6b64\u5904\u4ee5\u975e\u54c1\u724c\u672f\u8bed<i>\u201c\u804c\u4e1a\u201d<\/i>\u4e3a\u4f8b\u3002\u8fd9\u662f\u4e00\u4e2a\u5bbd\u6cdb\u7684\u641c\u7d22\u8bcd\uff0c\u4f46 Target \u7684<a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/traffic-share\/\">\u6d41\u91cf\u4efd\u989d<\/a>\u4e3a 1.03%\u2014\u2014\u8fd9\u662f\u5360\u6574\u4e2a\u7f8e\u56fd\u5e02\u573a\u7684\u767e\u5206\u6bd4\u3002<\/p>\n<p>\u4f7f\u7528\u6bd4\u8f83\u529f\u80fd\u67e5\u770b\u60a8\u6216\u591a\u4e2a\u7ade\u4e89\u5bf9\u624b\u7684\u8868\u73b0\u3002\u5728\u8fd9\u91cc\uff0c\u60a8\u53ef\u4ee5\u770b\u5230\u6c83\u5c14\u739b\u5360\u636e\u4e86\u8fd9\u4e2a\u5171\u4eab\u5173\u952e\u8bcd\u7684\u5927\u90e8\u5206\u7ade\u4e89\u6d41\u91cf\u4efd\u989d (65.3%)\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-183039 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-target-vs-walmart.png\" alt=\"steal-competitors-keywords-target vs walmart\" width=\"1566\" height=\"564\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-target-vs-walmart.png 1566w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-target-vs-walmart-300x108.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-target-vs-walmart-1024x369.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-target-vs-walmart-768x277.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-target-vs-walmart-1536x553.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-target-vs-walmart-512x184.png 512w\" sizes=\"(max-width: 1566px) 100vw, 1566px\" \/><\/p>\n<p>\u5728\u60a8\u7684\u7ade\u4e89\u5bf9\u624b\u4e2d\uff0c\u786e\u5b9a\u662f\u8c01\u8d62\u5f97\u4e86\u60a8\u4f5c\u4e3a\u4f01\u4e1a\u60f3\u8981\u548c\u9700\u8981\u7684\u5173\u952e\u8bcd\u6d41\u91cf\u4efd\u989d\uff0c\u8fd9\u610f\u5473\u7740\u60a8\u53ef\u4ee5\u4e86\u89e3\uff1a<\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\u5173\u952e\u8bcd\u5c06\u7528\u6237\u9001\u53bb\u4e86\u54ea\u91cc<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\u5438\u5f15\u7528\u6237\u7684\u5185\u5bb9\u662f\u4ec0\u4e48<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\u60a8\u7684\u7ade\u4e89\u5bf9\u624b\u5bf9\u6b64\u662f\u5982\u4f55\u63a8\u5e7f\u7684<\/li>\n<\/ol>\n<p>\u901a\u8fc7\u6bd4\u8f83\u591a\u4e2a\u7ade\u4e89\u5bf9\u624b\u5e76\u9009\u62e9\u975e\u54c1\u724c\u5173\u952e\u8bcd\uff0c\u60a8\u53ef\u4ee5\u5feb\u901f\u67e5\u770b<i>\u6240\u6709\u4eba<\/i>\u90fd\u5728\u8c08\u8bba\u7684\u4e3b\u9898\uff0c\u4ee5\u53ca\u7ade\u4e89\u5bf9\u624b\u7684\u6d41\u91cf\u4efd\u989d\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-183034 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-multiple-competitors.png\" alt=\"steal-competitors-keywords-multiple competitors\" width=\"1229\" height=\"967\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-multiple-competitors.png 1229w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-multiple-competitors-300x236.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-multiple-competitors-1024x806.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-multiple-competitors-768x604.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-multiple-competitors-512x403.png 512w\" sizes=\"(max-width: 1229px) 100vw, 1229px\" \/><\/p>\n<p>\u8bf7\u9009\u62e9\u6b64\u89c6\u56fe\u4e2d\u51fa\u73b0\u7684\u6838\u5fc3\u4e3b\u9898\uff0c\u5e76\u8003\u8651\u5982\u4f55\u5c06\u5176\u7eb3\u5165\u60a8\u7684<a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/digital-marketing-strategy\/\">\u8425\u9500\u7b56\u7565<\/a>\u6216\u4f18\u5316\u5f53\u524d\u5185\u5bb9\u3002 \u5728\u6b64\u793a\u4f8b\u4e2d\uff0c\u60a8\u53ef\u4ee5\u91cd\u65b0\u8003\u8651\u89c6\u9891\u3001\u6e38\u620f\u548c\u97f3\u4e50\u7b49\u7c7b\u522b\uff0c\u4ee5\u53ca\u5982\u4f55\u5c06\u4ea7\u54c1\u4f5c\u4e3a\u793c\u54c1\u8fdb\u884c\u63a8\u5e7f\u3002<\/p>\n<h3><b>4) \u627e\u5230\u6709\u5f71\u54cd\u529b\u7684\u5173\u952e\u8bcd<\/b><\/h3>\n<p>\u9996\u5148\u662f\u641c\u7d22\u4e2d\u6700\u53d7\u6b22\u8fce\u7684\u9875\u9762\uff0c\u7136\u540e\u662f\u5b83\u4eec\u7684\u6240\u5c5e\u4e3b\u9898\uff0c\u73b0\u5728\u6211\u6765\u8c08\u8c08\u80fd\u591f\u7ed9\u60a8\u7684<a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/content-marketing\/content-marketing-strategy\/\">\u5185\u5bb9\u7b56\u7565<\/a>\u5e26\u6765\u7075\u611f<i>\u5e76<\/i>\u5438\u5f15\u7528\u6237\u9605\u8bfb\u5185\u5bb9\u7684\u81ea\u7136\u641c\u7d22\u8bcd\u548c\u5173\u952e\u8bcd\u3002<\/p>\n<p>\u5982\u679c\u6211\u4eec\u8bf4\u53ea\u9700\u70b9\u51fb\u4e00\u4e0b\u5373\u53ef\u83b7\u53d6\uff0c\u60a8\u4f1a\u76f8\u4fe1\u6211\u4eec\u5417\uff1f\u60a8\u5e94\u8be5\u76f8\u4fe1\u7684\uff01<\/p>\n<p>\u6d4f\u89c8\u4e0a\u65b9\u7684\u4e3b\u9898\u9009\u9879\uff0c\u8ba9\u6211\u4eec\u9009\u62e9<i>\u201c\u6e38\u620f\u201d<\/i>\uff0c\u770b\u770b\u8fd9\u4e9b\u7ade\u4e89\u8005\u90fd\u5728\u8c08\u8bba\u4e9b\u4ec0\u4e48\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-183032 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-gaming-keywords.png\" alt=\"steal-competitors-keywords-gaming keywords\" width=\"1575\" height=\"770\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-gaming-keywords.png 1575w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-gaming-keywords-300x147.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-gaming-keywords-1024x501.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-gaming-keywords-768x375.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-gaming-keywords-1536x751.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-gaming-keywords-512x250.png 512w\" sizes=\"(max-width: 1575px) 100vw, 1575px\" \/><\/p>\n<p>Similarweb \u5173\u952e\u8bcd\u7684\u5999\u5904\u5c31\u5728\u4e8e\uff0c\u6211\u4eec\u4e0d\u4ec5\u4e3a\u60a8\u63d0\u4f9b\u6709\u5173\u67d0\u4e2a\u5173\u952e\u8bcd\u7684\u6240\u6709\u4fe1\u606f\uff08\u6bd4\u5982\uff0c\u5176\u80cc\u540e\u7684\u6d41\u91cf\u3001\u5173\u952e\u8bcd\u96be\u5ea6\u3001<a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/search-intent\/\">\u641c\u7d22\u610f\u56fe<\/a>\u3001\u4f53\u91cf\u3001<a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/sem-ppc\/what-is-cpc\/\">CPC<\/a> \u7b49\uff09\uff0c\u8fd8\u4f1a\u4e3a\u7279\u5b9a\u5173\u952e\u8bcd\u8bc6\u522b SERP \u7279\u6027\u3002<\/p>\n<p>\u8fd8\u6709\u53e6\u4e00\u79cd\u975e\u5e38\u5feb\u901f\u7b80\u4fbf\u7684\u65b9\u5f0f\u53ef\u4ee5<a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/keyword-gap-analysis\/\">\u67e5\u770b\u60a8\u9519\u8fc7\u7684\u5173\u952e\u8bcd<\/a>\uff0c\u90a3\u5c31\u662f\u201c\u5173\u952e\u8bcd\u5dee\u8ddd\u201d\u5de5\u5177\u3002\u65e0\u8bba\u60a8\u559c\u6b22\u53ef\u89c6\u5316\u8fd8\u662f\uff08\u53ef\u4e0b\u8f7d\u7684\uff09\u5217\u8868\uff0c\u90fd\u53ef\u4ee5\u4f7f\u7528\u8fc7\u6ee4\u5668\u6765\u7ec6\u5316\u641c\u7d22\uff0c\u770b\u770b\u54ea\u4e9b\u5173\u952e\u8bcd\u80fd\u8ba9\u60a8\u7684\u7b56\u7565\u6548\u679c\u66f4\u4f73\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-183033 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-keyword-gap.png\" alt=\"steal-competitors-keywords-keyword gap\" width=\"2428\" height=\"1598\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-keyword-gap.png 2428w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-keyword-gap-300x197.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-keyword-gap-1024x674.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-keyword-gap-768x505.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-keyword-gap-1536x1011.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-keyword-gap-2048x1348.png 2048w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-keyword-gap-512x337.png 512w\" sizes=\"(max-width: 2428px) 100vw, 2428px\" \/><\/p>\n<p>\u67e5\u770b\u5f53\u524d\u6709\u8c01\u5728\u4e0e\u60a8\u5171\u4eab\u5173\u952e\u8bcd\uff0c\u5360\u9886 <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/serp-features\/\">SERP \u7279\u6027<\/a>\uff0c\u5e76\u83b7\u5f97\u7075\u611f\uff0c\u7136\u540e\u2026\u2026<\/p>\n<h3><b>5) \u4f18\u5316\u548c\u8c03\u6574\u60a8\u7684\u81ea\u7136\u641c\u7d22\u7b56\u7565<\/b><\/h3>\n<p>\u2026\u2026\u5229\u7528\u8fd9\u4e9b\u7075\u611f\u6784\u5efa\u60a8\u81ea\u5df1\u7684<a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/seo-strategy\/\">\u81ea\u7136\u641c\u7d22\u7b56\u7565<\/a>\u3002<\/p>\n<p>\u5206\u6790\u7ade\u4e89\u5bf9\u624b\u5185\u5bb9\u7684\u8d28\u91cf\u3002\u4e5f\u8bb8\u60a8\u4f1a\u53d1\u73b0\u7ade\u4e89\u5bf9\u624b\u6709\u7279\u5b9a\u7684\u8bed\u6c14\u3001<a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/meta-tags\/\">\u5438\u5f15\u4eba\u7684\u5143\u6570\u636e<\/a>\u3001\u4ea4\u4e92\u5de5\u5177\u3001\u4e0e\u5927\u54c1\u724c\u6216\u7f51\u7ea2\u7684\u5408\u4f5c\u5173\u7cfb\u3002<\/p>\n<p>\u5229\u7528\u8fd9\u4e9b\u53d1\u73b0\u6765\u521b\u5efa\u6bd4\u7ade\u4e89\u5bf9\u624b\u597d 10 \u500d\u7684\u5185\u5bb9\u3002<\/p>\n<p>\u4ee5\u4e0b\u662f\u5b9e\u73b0\u6b64\u76ee\u6807\u7684\u51e0\u79cd\u65b9\u6cd5\uff1a<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\u6dfb\u52a0\u5bf9\u6d4f\u89c8\u8005\u6709\u4ef7\u503c\u7684\u7f3a\u5931\u677f\u5757<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\u52a1\u5fc5\u56de\u7b54<a href=\"https:\/\/www.similarweb.com\/blog\/research\/audience-and-brand-building\/target-audience-analysis\/\">\u76ee\u6807\u53d7\u4f17<\/a>\u7684\u54a8\u8be2<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\u6dfb\u52a0\u5916\u90e8\u548c\u5185\u90e8\u94fe\u63a5\uff0c\u4ee5\u652f\u6301\u60a8\u7684\u5185\u5bb9\u5e76\u5efa\u7acb\u6743\u5a01<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\u522b\u5fd8\u4e86<a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/featured-snippets\/\">\u7cbe\u9009\u6458\u8981<\/a>\u548c\u67b6\u6784\u53ef\u4ee5\u63d0\u9ad8\u60a8\u7684\u70b9\u51fb\u901a\u8fc7\u7387<\/li>\n<\/ul>\n<p>\u76d1\u6d4b\u5e76\u5b9a\u671f\u66f4\u65b0\u548c<a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/content-optimization\/\">\u4f18\u5316\u60a8\u7684\u7f51\u7ad9\u5185\u5bb9<\/a><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-183035 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-question-queries-gaming.png\" alt=\"steal-competitors-keywords-question queries - gaming\" width=\"1508\" height=\"647\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-question-queries-gaming.png 1508w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-question-queries-gaming-300x129.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-question-queries-gaming-1024x439.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-question-queries-gaming-768x330.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-question-queries-gaming-512x220.png 512w\" sizes=\"(max-width: 1508px) 100vw, 1508px\" \/><\/p>\n<p>This will all have a positive effect on the quality of content &#8211; and Google rewards quality content.<\/p>\n<p>The moral of the story? Get stalking, get stealing, get optimizing &#8211; and don\u2019t stop monitoring.<\/p>\n<p>\u8fd9\u90fd\u5c06\u5bf9\u5185\u5bb9\u8d28\u91cf\u4ea7\u751f\u79ef\u6781\u5f71\u54cd\uff0c\u800c\u4e14 Google \u4f1a\u5956\u52b1\u4f18\u8d28\u5185\u5bb9\u3002<\/p>\n<p>\u8fd9\u4e2a\u6848\u4f8b\u544a\u8bc9\u6211\u4eec\u4ec0\u4e48\u5462\uff1f\u8ddf\u8e2a\u3001\u593a\u53d6\u3001\u4f18\u5316\uff0c\u4ee5\u53ca\u4e0d\u505c\u5730\u76d1\u6d4b\u3002<\/p>\n<h2><b>\u501f\u52a9 Similarweb \u53d1\u73b0\u5173\u952e\u8bcd\u3001\u593a\u53d6\u6d41\u91cf<\/b><\/h2>\n<p>\u60a8\u559c\u6b22\u80fd\u591f\u53d6\u5f97\u4ee5\u4e0b\u6210\u679c\u7684\u5de5\u5177\u5417\uff1f1)<a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/seo-competitive-analysis\/\"> \u67e5\u770b\u60a8\u7684\u641c\u7d22\u7ade\u4e89\u5bf9\u624b\u5728\u505a\u4ec0\u4e48<\/a>\uff0c2) \u593a\u53d6\u4ed6\u4eec\u7684\u81ea\u7136\u6d41\u91cf\uff0c3) \u5360\u9886\u66f4\u591a\u5173\u952e\u8bcd\uff0c4) \u8d62\u5f97\u66f4\u591a\u6d41\u91cf\u5e76\u63d0\u9ad8\u8f6c\u5316\u7387\u3002\u5982\u679c\u559c\u6b22\uff0cSimilarweb \u8fd9\u6837\u7684<a href=\"https:\/\/www.similarweb.com\/corp\/zh\/marketing\/\">\u4e00\u4f53\u5316\u8425\u9500\u5de5\u5177<\/a>\u5c31\u5f88\u9002\u5408\u60a8\u3002<\/p>\n<p>\u60a8\u4e0d\u7528\u542c\u6211\u4eec\u7684\u4e00\u9762\u4e4b\u8bcd\u3002\u4e0d\u59a8\u7acb\u5373\u514d\u8d39\u8bd5\u7528 Similarweb\u3002<\/p>\n<p><em>    <div class=\"post-banner post-banner--base\">\n        <div class=\"post-banner__wrapper\">\n            <div class=\"post-banner__text\">\n                                    <p class=\"post-banner__title\">\u8ba9\u60a8\u7684\u6392\u540d\u548c\u8868\u73b0\u8d85\u8d8a\u7ade\u4e89\u5bf9\u624b<\/p>\n                                    <p class=\"post-banner__subtitle\">\u501f\u52a9\u6570\u636e\u7684\u529b\u91cf\u83b7\u5f97\u7ade\u4e89\u4f18\u52bf\u3002<\/p>\n                                <div class=\"post-banner__button-wrapper\">\n                                            <a class=\"swui-button swui-button--solid swui-button--primary post-banner__button js-post-banner\"\n                           href=\"https:\/\/account.similarweb.com\"\n                           data-disable-dynamic-tracking\n                        >\u514d\u8d39\u8bd5\u7528 Similarweb<\/a>\n                                    <\/div>\n            <\/div>\n                    <\/div>\n    <\/div>\n<\/em><\/p>\n<h2><b>\u5e38\u89c1\u95ee\u9898<\/b><\/h2>\n<p><b>\u5982\u4f55\u63d0\u9ad8\u6211\u7684\u7f51\u7ad9\u81ea\u7136\u6d41\u91cf\uff1f<\/b><\/p>\n<p>\u7814\u7a76\u7ade\u4e89\u5bf9\u624b\u5e76\u67e5\u770b\u4ed6\u4eec\u83b7\u5f97\u81ea\u7136\u6d41\u91cf\u7684\u7b56\u7565\u3002\u4eba\u4eec\u4f4e\u4f30\u4e86\u901a\u8fc7\u8fd9\u79cd\u65b9\u5f0f\u8d62\u5f97\u66f4\u591a\u641c\u7d22\u91cf\u7684\u6548\u679c\u3002<\/p>\n<p><b>\u6211\u53ef\u4ee5\u4ece\u7ade\u4e89\u5bf9\u624b\u90a3\u91cc\u5b66\u5230\u54ea\u4e9b\u7ecf\u9a8c\uff0c\u6765\u63d0\u9ad8\u6211\u7684\u81ea\u7136\u6d41\u91cf\uff1f<\/b><\/p>\n<p>\u5206\u6790\u7ade\u4e89\u5bf9\u624b\u53ef\u4ee5\u4e3a\u60a8\u63d0\u4f9b\u6709\u4ef7\u503c\u7684\u6d1e\u89c1\uff0c\u5305\u62ec\u4ed6\u4eec\u7684\u5185\u5bb9\u7b56\u7565\u3001\u76ee\u6807\u5173\u952e\u8bcd\u3002\u60a8\u53ef\u4ee5\u4ece\u4ed6\u4eec\u7684\u6210\u529f\u548c\u7f3a\u70b9\u4e2d\u83b7\u5f97\u7ecf\u9a8c\u6559\u8bad\uff0c\u4ee5\u4f18\u5316\u60a8\u81ea\u5df1\u7684\u7b56\u7565\u3002<\/p>\n<p><b>\u6211\u662f\u5426\u5e94\u8be5\u5173\u6ce8\u7279\u5b9a\u5173\u952e\u8bcd\uff0c\u4ee5\u63d0\u9ad8\u81ea\u7136\u6d41\u91cf\uff1f<\/b><\/p>\n<p>\u662f\u7684\uff0c\u5b9a\u4f4d\u5177\u6709\u76f8\u5173\u6027\u7684\u5173\u952e\u8bcd\u81f3\u5173\u91cd\u8981\u3002\u5f00\u5c55\u5168\u9762\u7684<a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/keyword-research\/\">\u5173\u952e\u8bcd\u7814\u7a76<\/a>\uff0c\u786e\u5b9a\u60a8\u7684\u53d7\u4f17\u7fa4\u4f53\u6b63\u5728\u641c\u7d22\u7684\u8bcd\u8bed\uff0c\u5e76\u76f8\u5e94\u5730\u4f18\u5316\u60a8\u7684\u5185\u5bb9\uff0c\u4ece\u800c\u63d0\u9ad8\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\u7684\u66dd\u5149\u5ea6\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-189175\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/WeChat-banner_CH-1024x307.png\" alt=\"\" width=\"1024\" height=\"307\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/WeChat-banner_CH-1024x307.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/WeChat-banner_CH-300x90.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/WeChat-banner_CH-768x230.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/WeChat-banner_CH-512x154.png 512w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/WeChat-banner_CH.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u6211\u4eec\u90fd\u60f3\u8981\u81ea\u5df1\u65e0\u6cd5\u5f97\u5230\u7684\u4e1c\u897f\u3002\u4f46\u5982\u4f55\u662f\u6211\u4eec\u80fd\u591f\u5f97\u5230\u5462\uff1f \u4e8b\u5b9e\u4e0a\uff0c\u593a\u53d6\u7ade\u4e89\u5bf9\u624b\u7684\u81ea\u7136\u6d41\u91cf\u5e76\u4f7f\u5176\u6210\u4e3a\u81ea\u5df1\u7684\u6d41\u91cf\u662f\u53ef\u884c\u7684\u3002\u4f46\u8981\u593a\u8d70\u6d41\u91cf\uff0c\u60a8\u9700\u8981\u627e\u51fa\u8ba9\u7ade\u4e89\u5bf9\u624b\u83b7\u5f97\u6d41\u91cf\u7684\u5173\u952e\u8bcd\u3002\u4eba\u4eec\u90fd\u641c\u7d22\u4e86\u54ea\u4e9b\u8bcd\u8bed\uff0c\u4ece\u800c\u6765\u5230\u4e86\u4ed6\u4eec\u7684\u7f51\u7ad9\uff1f \u63d0\u524d\u5267\u900f\u4e00\u4e0b\uff1aSimilarweb \u53ef\u4ee5\u63ed\u793a\u4e0a\u8ff0\u6240\u6709\u4fe1\u606f\uff0c\u4ee5\u53ca\u66f4\u591a\u5185\u5bb9\u3002 \u4ee5\u4e0b\u662f\u501f\u52a9 Similarweb \u593a\u53d6\u7ade\u4e89\u5bf9\u624b\u81ea\u7136\u6d41\u91cf\u7684 5 \u4e2a\u7b80\u5355\u6b65\u9aa4\u3002 \u5982\u4f55\u593a\u53d6\u7ade\u4e89\u5bf9\u624b\u7684\u81ea\u7136\u6d41\u91cf 1) \u627e\u5230\u60a8\u7684 5 \u5927\u7ade\u4e89\u5bf9\u624b \u8981\u627e\u5230\u7ade\u4e89\u5bf9\u624b\u7684\u76ee\u6807\u5173\u952e\u8bcd\uff0c\u6d41\u7a0b\u7684\u7b2c\u4e00\u6b65\u662f\u95ee\u95ee\u81ea\u5df1\uff1a\u8c01\u662f\u6211\u7684\u81ea\u7136\u641c\u7d22\u7ade\u4e89\u5bf9\u624b\uff1f \u5f53\u7136\uff0c\u60a8\u53ef\u4ee5\u5728 Google \u4e2d\u8f93\u5165\u51e0\u4e2a\u641c\u7d22\u8bcd\uff0c\u770b\u770b\u8c01\u4f1a\u51fa\u73b0\u3002\u4f46\u5982\u679c\u60a8\u60f3\u66f4\u5168\u9762\u5730\u4e86\u89e3\u60a8\u7684\u81ea\u7136\u7ade\u4e89\u5bf9\u624b\uff08\u5373\u51fa\u73b0\u5728\u60a8\u7684\u591a\u4e2a\u6838\u5fc3\u4e1a\u52a1\u641c\u7d22\u8bcd\u4e0b\u7684\u7ade\u4e89\u5bf9\u624b\uff0c\u4ee5\u53ca\u4e0d\u540c\u5730\u533a\u7684\u7ade\u4e89\u5bf9\u624b\uff09\uff0c\u60a8\u5c31\u9700\u8981\u7ebf\u4e0a\u6570\u636e\u3002 \u8bf4\u4e0d\u5b9a\uff0c\u60a8\u4f1a\u53d1\u73b0\u60a8\u4e00\u76f4\u4ee5\u6765\u90fd\u5728\u5173\u6ce8\u9519\u8bef\u7684\u7ade\u4e89\u5bf9\u624b\u3002 \u4ee5 target.com \u4e3a\u4f8b\uff0c\u5728 Similarweb \u7684\u201c\u81ea\u7136\u7ade\u4e89\u5bf9\u624b\u201d\u62a5\u544a\u4e2d\uff0c\u6211\u4eec\u53ef\u4ee5\u770b\u5230\u5176\u4ed6\u51e0\u4e2a\u4e0e Target.com \u7ade\u4e89\u81ea\u7136\u6d41\u91cf\u7684\u5728\u7ebf\u5e73\u53f0\uff0c\u4ee5\u53ca\uff1a \u641c\u7d22\u91cd\u53e0\u5206\u6570 \u5171\u4eab\u5173\u952e\u8bcd \u81ea\u7136\u6d41\u91cf \u603b\u6d41\u91cf \u884c\u4e1a \u53ef\u4ee5\u770b\u5230\u641c\u7d22\u91cd\u53e0\u5ea6\u5728\u4e0b\u964d\uff0c\u8fd9\u4e2a\u884c\u4e1a\u53d8\u5f97\u6bd4\u5355\u7eaf\u7684\u201c\u5e73\u53f0\u201d\u66f4\u52a0\u5177\u4f53\uff0c\u4ece\u665a\u9910\u5230\u60a8\u6253\u7b97\u5165\u624b\u7684\u5927\u578b\u79d1\u6280\u4ea7\u54c1\u5e94\u6709\u5c3d\u6709\u3002 2) \u53d1\u73b0\u7ade\u4e89\u5bf9\u624b\u8868\u73b0\u6700\u4f73\u7684\u9875\u9762 \u7ade\u4e89\u5bf9\u624b\u7684\u54ea\u4e9b\u9875\u9762\u901a\u8fc7\u81ea\u7136\u641c\u7d22\u83b7\u5f97\u4e86\u6700\u591a\u7684\u6d41\u91cf\uff1f\u901a\u8fc7 Similarweb \u5c31\u53ef\u4ee5\u5feb\u901f\u67e5\u770b\uff1a \u4ece\u8fc7\u53bb\u4e00\u5e74\u6765\u770b\uff0c\u8fd9\u4e9b Target \u9875\u9762\u5728\u7f8e\u56fd\u6d41\u91cf\u7206\u68da\u3002\u6392\u540d\u524d 15 \u7684\u5173\u952e\u8bcd\u4e2d\u5927\u90e8\u5206\u90fd\u662f\u54c1\u724c\u5173\u952e\u8bcd\uff08\u663e\u793a\u51fa\u6781\u9ad8\u7684\u54c1\u724c\u8ba4\u77e5\u5ea6\uff09\uff0c\u201cps5\u201d\u9664\u5916\u3002Target \u76ee\u524d\u7684\u5173\u952e\u8bcd\u96be\u5ea6\u4e3a 80\uff0c\u663e\u7136\u5df2\u7ecf\u6210\u4e3a\u4e86\u6743\u5a01\u7684\u6d41\u884c\u79d1\u6280\u5e73\u53f0\u3002 \u5047\u8bbe Target \u662f\u60a8\u7684\u76f4\u63a5\u7ade\u4e89\u5bf9\u624b\uff0c\u60a8\u5982\u4f55\u5229\u7528\u8fd9\u4e9b\u4fe1\u606f\u6765\u593a\u53d6\u6216\u8d62\u56de\u81ea\u7136\u6d41\u91cf\u5462\uff1f \u4e0d\u59a8\u95ee\u95ee\u81ea\u5df1\u8fd9\u6837\u7684\u95ee\u9898\uff1a \u6211\u7684\u5b50\u57df\u540d\u548c\u7c7b\u522b\u9875\u9762\u662f\u5426\u5305\u542b\u6b63\u786e\u7684\u5173\u952e\u8bcd\uff1f \u6211\u7684\u7f51\u7ad9\u662f\u5426\u9488\u5bf9\u9ed1\u8272\u661f\u671f\u4e94\u8fd9\u6837\u7684\u6d3b\u52a8\u8fdb\u884c\u4e86\u5168\u9762\u4f18\u5316\uff1f \u6211\u7684\u7f51\u7ad9\u662f\u5426\u6709\u5e2e\u52a9\u677f\u5757\uff0c\u4e3a\u7528\u6237\u63d0\u4f9b\u89e3\u7b54\u548c\u5e2e\u52a9\uff1f \u843d\u5730\u9875\u662f\u5426\u4e0e\u5f15\u6765\u7528\u6237\u7684\u5173\u952e\u8bcd\u76f8\u5339\u914d\uff1f \u4f7f\u7528\u201c\u81ea\u7136\u9875\u9762\u201d\uff0c\u60a8\u8fd8\u53ef\u4ee5\u8fc7\u6ee4\u201c\u65b0\u53d1\u73b0\u201d\u548c\u201c\u8d8b\u52bf\u201d\u9875\u9762\uff0c\u67e5\u770b\u7ade\u4e89\u5bf9\u624b\u7684\u8425\u9500\u7b56\u7565\u7684\u52a8\u6001\u53d8\u5316\u60c5\u51b5\u3002 3) \u63ed\u793a\u7ade\u4e89\u5bf9\u624b\u7684\u70ed\u95e8\u4e3b\u9898 [&hellip;]<\/p>\n","protected":false},"author":469,"featured_media":183041,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[6351,6337],"tags":[],"class_list":["post-183104","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u5982\u4f55\u593a\u53d6\u7ade\u4e89\u5bf9\u624b\u7684\u81ea\u7136\u6d41\u91cf | Similarweb<\/title>\n<meta name=\"description\" content=\"\u8981\u593a\u53d6\u7ade\u4e89\u5bf9\u624b\u7684\u81ea\u7136\u6d41\u91cf\uff0c\u60a8\u9700\u8981\u4e86\u89e3\u4ed6\u4eec\u7684\u76ee\u6807\u5173\u952e\u8bcd\u3002\u8bf7\u9075\u5faa\u4ee5\u4e0b 5 \u4e2a\u7b80\u5355\u6b65\u9aa4\u6765\u8fbe\u6210\u8fd9\u4e00\u76ee\u7684\u3002\" \/>\n<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.similarweb.com\/blog\/zh\/marketing\/seo\/steal-competitors-keywords\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Leah Messenger\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/zh\/marketing\/seo\/steal-competitors-keywords\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/zh\/marketing\/seo\/steal-competitors-keywords\/\"},\"author\":{\"name\":\"Leah Messenger\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/d7d77edafc3c41b4a1d5405cea4bbabf\"},\"headline\":\"\u5982\u4f55\u593a\u53d6\u7ade\u4e89\u5bf9\u624b\u7684\u81ea\u7136\u6d41\u91cf\",\"datePublished\":\"2023-11-22T12:31:20+00:00\",\"dateModified\":\"2024-07-03T08:38:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/zh\/marketing\/seo\/steal-competitors-keywords\/\"},\"wordCount\":76,\"publisher\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/zh\/marketing\/seo\/steal-competitors-keywords\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/How-to-steal-traffic-from-your-competitors-feat-1.png\",\"articleSection\":[\"\u641c\u7d22\u5f15\u64ce\u4f18\u5316\",\"\u6570\u4f4d\u884c\u9500\"],\"inLanguage\":\"\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/zh\/marketing\/seo\/steal-competitors-keywords\/\",\"url\":\"https:\/\/www.similarweb.com\/blog\/zh\/marketing\/seo\/steal-competitors-keywords\/\",\"name\":\"\u5982\u4f55\u593a\u53d6\u7ade\u4e89\u5bf9\u624b\u7684\u81ea\u7136\u6d41\u91cf | Similarweb\",\"isPartOf\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/zh\/marketing\/seo\/steal-competitors-keywords\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/zh\/marketing\/seo\/steal-competitors-keywords\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/How-to-steal-traffic-from-your-competitors-feat-1.png\",\"datePublished\":\"2023-11-22T12:31:20+00:00\",\"dateModified\":\"2024-07-03T08:38:44+00:00\",\"description\":\"\u8981\u593a\u53d6\u7ade\u4e89\u5bf9\u624b\u7684\u81ea\u7136\u6d41\u91cf\uff0c\u60a8\u9700\u8981\u4e86\u89e3\u4ed6\u4eec\u7684\u76ee\u6807\u5173\u952e\u8bcd\u3002\u8bf7\u9075\u5faa\u4ee5\u4e0b 5 \u4e2a\u7b80\u5355\u6b65\u9aa4\u6765\u8fbe\u6210\u8fd9\u4e00\u76ee\u7684\u3002\",\"breadcrumb\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/zh\/marketing\/seo\/steal-competitors-keywords\/#breadcrumb\"},\"inLanguage\":\"\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.similarweb.com\/blog\/zh\/marketing\/seo\/steal-competitors-keywords\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/zh\/marketing\/seo\/steal-competitors-keywords\/#primaryimage\",\"url\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/How-to-steal-traffic-from-your-competitors-feat-1.png\",\"contentUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/How-to-steal-traffic-from-your-competitors-feat-1.png\",\"width\":1416,\"height\":840,\"caption\":\"How to steal traffic from your competitors feat\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/zh\/marketing\/seo\/steal-competitors-keywords\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.similarweb.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u5982\u4f55\u593a\u53d6\u7ade\u4e89\u5bf9\u624b\u7684\u81ea\u7136\u6d41\u91cf\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#website\",\"url\":\"https:\/\/www.similarweb.com\/blog\/\",\"name\":\"Similarweb\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.similarweb.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#organization\",\"name\":\"Similarweb\",\"url\":\"https:\/\/www.similarweb.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/03\/1587374135933.png\",\"contentUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/03\/1587374135933.png\",\"width\":200,\"height\":200,\"caption\":\"Similarweb\"},\"image\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Similarweb\",\"https:\/\/x.com\/Similarweb\",\"https:\/\/www.youtube.com\/channel\/UCVCI01HR6iB4AA4ChW08cvQ\",\"https:\/\/www.instagram.com\/similarwebinsights\/\",\"https:\/\/www.linkedin.com\/company\/similarweb\",\"https:\/\/en.wikipedia.org\/wiki\/Similarweb\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/d7d77edafc3c41b4a1d5405cea4bbabf\",\"name\":\"Leah Messenger\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/leah-messenger.png\",\"contentUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/leah-messenger.png\",\"caption\":\"Leah Messenger\"},\"description\":\"Leah is the Senior Content Marketing Manager for the Digital Marketing Intelligence platform at Similarweb. With a strong focus in content writing throughout her marketing career, she has a passion for turning complex (and sometimes even \u2018boring\u2019) topics into educational, engaging, and entertaining content. If you\u2019re looking for Leah outside of work, you\u2019ll probably find her exploring the pubs or local hikes in and around London, or in the greenery of her family home in Somerset with her parents\u2019 dog, Peggy.\",\"url\":\"https:\/\/www.similarweb.com\/blog\/author\/leah-messenger\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u5982\u4f55\u593a\u53d6\u7ade\u4e89\u5bf9\u624b\u7684\u81ea\u7136\u6d41\u91cf | Similarweb","description":"\u8981\u593a\u53d6\u7ade\u4e89\u5bf9\u624b\u7684\u81ea\u7136\u6d41\u91cf\uff0c\u60a8\u9700\u8981\u4e86\u89e3\u4ed6\u4eec\u7684\u76ee\u6807\u5173\u952e\u8bcd\u3002\u8bf7\u9075\u5faa\u4ee5\u4e0b 5 \u4e2a\u7b80\u5355\u6b65\u9aa4\u6765\u8fbe\u6210\u8fd9\u4e00\u76ee\u7684\u3002","robots":{"max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.similarweb.com\/blog\/zh\/marketing\/seo\/steal-competitors-keywords\/","twitter_misc":{"Written by":"Leah Messenger","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.similarweb.com\/blog\/zh\/marketing\/seo\/steal-competitors-keywords\/#article","isPartOf":{"@id":"https:\/\/www.similarweb.com\/blog\/zh\/marketing\/seo\/steal-competitors-keywords\/"},"author":{"name":"Leah Messenger","@id":"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/d7d77edafc3c41b4a1d5405cea4bbabf"},"headline":"\u5982\u4f55\u593a\u53d6\u7ade\u4e89\u5bf9\u624b\u7684\u81ea\u7136\u6d41\u91cf","datePublished":"2023-11-22T12:31:20+00:00","dateModified":"2024-07-03T08:38:44+00:00","mainEntityOfPage":{"@id":"https:\/\/www.similarweb.com\/blog\/zh\/marketing\/seo\/steal-competitors-keywords\/"},"wordCount":76,"publisher":{"@id":"https:\/\/www.similarweb.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.similarweb.com\/blog\/zh\/marketing\/seo\/steal-competitors-keywords\/#primaryimage"},"thumbnailUrl":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/How-to-steal-traffic-from-your-competitors-feat-1.png","articleSection":["\u641c\u7d22\u5f15\u64ce\u4f18\u5316","\u6570\u4f4d\u884c\u9500"],"inLanguage":""},{"@type":"WebPage","@id":"https:\/\/www.similarweb.com\/blog\/zh\/marketing\/seo\/steal-competitors-keywords\/","url":"https:\/\/www.similarweb.com\/blog\/zh\/marketing\/seo\/steal-competitors-keywords\/","name":"\u5982\u4f55\u593a\u53d6\u7ade\u4e89\u5bf9\u624b\u7684\u81ea\u7136\u6d41\u91cf | Similarweb","isPartOf":{"@id":"https:\/\/www.similarweb.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.similarweb.com\/blog\/zh\/marketing\/seo\/steal-competitors-keywords\/#primaryimage"},"image":{"@id":"https:\/\/www.similarweb.com\/blog\/zh\/marketing\/seo\/steal-competitors-keywords\/#primaryimage"},"thumbnailUrl":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/How-to-steal-traffic-from-your-competitors-feat-1.png","datePublished":"2023-11-22T12:31:20+00:00","dateModified":"2024-07-03T08:38:44+00:00","description":"\u8981\u593a\u53d6\u7ade\u4e89\u5bf9\u624b\u7684\u81ea\u7136\u6d41\u91cf\uff0c\u60a8\u9700\u8981\u4e86\u89e3\u4ed6\u4eec\u7684\u76ee\u6807\u5173\u952e\u8bcd\u3002\u8bf7\u9075\u5faa\u4ee5\u4e0b 5 \u4e2a\u7b80\u5355\u6b65\u9aa4\u6765\u8fbe\u6210\u8fd9\u4e00\u76ee\u7684\u3002","breadcrumb":{"@id":"https:\/\/www.similarweb.com\/blog\/zh\/marketing\/seo\/steal-competitors-keywords\/#breadcrumb"},"inLanguage":"","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.similarweb.com\/blog\/zh\/marketing\/seo\/steal-competitors-keywords\/"]}]},{"@type":"ImageObject","inLanguage":"","@id":"https:\/\/www.similarweb.com\/blog\/zh\/marketing\/seo\/steal-competitors-keywords\/#primaryimage","url":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/How-to-steal-traffic-from-your-competitors-feat-1.png","contentUrl":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/How-to-steal-traffic-from-your-competitors-feat-1.png","width":1416,"height":840,"caption":"How to steal traffic from your competitors feat"},{"@type":"BreadcrumbList","@id":"https:\/\/www.similarweb.com\/blog\/zh\/marketing\/seo\/steal-competitors-keywords\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.similarweb.com\/"},{"@type":"ListItem","position":2,"name":"\u5982\u4f55\u593a\u53d6\u7ade\u4e89\u5bf9\u624b\u7684\u81ea\u7136\u6d41\u91cf"}]},{"@type":"WebSite","@id":"https:\/\/www.similarweb.com\/blog\/#website","url":"https:\/\/www.similarweb.com\/blog\/","name":"Similarweb","description":"","publisher":{"@id":"https:\/\/www.similarweb.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.similarweb.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":""},{"@type":"Organization","@id":"https:\/\/www.similarweb.com\/blog\/#organization","name":"Similarweb","url":"https:\/\/www.similarweb.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"","@id":"https:\/\/www.similarweb.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/03\/1587374135933.png","contentUrl":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/03\/1587374135933.png","width":200,"height":200,"caption":"Similarweb"},"image":{"@id":"https:\/\/www.similarweb.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Similarweb","https:\/\/x.com\/Similarweb","https:\/\/www.youtube.com\/channel\/UCVCI01HR6iB4AA4ChW08cvQ","https:\/\/www.instagram.com\/similarwebinsights\/","https:\/\/www.linkedin.com\/company\/similarweb","https:\/\/en.wikipedia.org\/wiki\/Similarweb"]},{"@type":"Person","@id":"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/d7d77edafc3c41b4a1d5405cea4bbabf","name":"Leah Messenger","image":{"@type":"ImageObject","inLanguage":"","@id":"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/leah-messenger.png","contentUrl":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/leah-messenger.png","caption":"Leah Messenger"},"description":"Leah is the Senior Content Marketing Manager for the Digital Marketing Intelligence platform at Similarweb. With a strong focus in content writing throughout her marketing career, she has a passion for turning complex (and sometimes even \u2018boring\u2019) topics into educational, engaging, and entertaining content. If you\u2019re looking for Leah outside of work, you\u2019ll probably find her exploring the pubs or local hikes in and around London, or in the greenery of her family home in Somerset with her parents\u2019 dog, Peggy.","url":"https:\/\/www.similarweb.com\/blog\/author\/leah-messenger\/"}]}},"lang":"zh","translations":{"zh":183104,"en":183031,"de":183107,"fr":183110,"ja":183333},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/posts\/183104","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/users\/469"}],"replies":[{"embeddable":true,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/comments?post=183104"}],"version-history":[{"count":3,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/posts\/183104\/revisions"}],"predecessor-version":[{"id":191729,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/posts\/183104\/revisions\/191729"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/media\/183041"}],"wp:attachment":[{"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/media?parent=183104"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/categories?post=183104"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/tags?post=183104"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}