{"id":183110,"date":"2023-11-22T12:45:35","date_gmt":"2023-11-22T12:45:35","guid":{"rendered":"https:\/\/www.similarweb.com\/blog\/?p=183110"},"modified":"2024-07-03T13:23:55","modified_gmt":"2024-07-03T13:23:55","slug":"steal-competitors-keywords","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/fr\/marketing\/seo\/steal-competitors-keywords\/","title":{"rendered":"Comment voler le trafic organique de vos concurrents"},"content":{"rendered":"<p>Nous voulons tous ce que nous ne pouvons pas avoir. Mais que se passerait-il si, dans ce cas, vous <i>pouviez <\/i>l&#8217;avoir.<\/p>\n<p>Voler le trafic organique de vos concurrents et vous l&#8217;approprier est en fait possible. Mais pour le voler, vous devez d\u00e9couvrir les mots-cl\u00e9s \u00e0 partir desquels vos concurrents obtiennent du trafic. Que recherchent les internautes pour arriver sur leurs sites Web\u00a0?<\/p>\n<p><b>Alerte spoiler\u00a0:<\/b> Similarweb r\u00e9v\u00e8le tout cela, et plus encore.<\/p>\n<p>Voici comment voler le trafic organique de vos concurrents en 5\u00a0\u00e9tapes faciles, en utilisant Similarweb.<\/p>\n<h2>Comment voler le trafic organique de vos concurrents<\/h2>\n<h3>1) Trouvez vos 5\u00a0principaux concurrents<\/h3>\n<p>La premi\u00e8re \u00e9tape du processus de <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/competitive-keyword-research\/\">recherche des mots-cl\u00e9s cibl\u00e9s<\/a> par vos concurrents consiste \u00e0 vous poser la question suivante\u00a0: qui sont mes concurrents en mati\u00e8re de recherche organique\u00a0?<\/p>\n<p>Bien s\u00fbr, vous pouvez saisir quelques termes de recherche sur Google et voir qui appara\u00eet, mais si vous voulez avoir une vision plus universelle de vos concurrents organiques (ceux qui apparaissent pour plusieurs termes de recherche essentiels pour votre entreprise, et dans diff\u00e9rentes zones g\u00e9ographiques), vous avez besoin de donn\u00e9es num\u00e9riques.<\/p>\n<p>On ne sait jamais, vous pourriez vous rendre compte que vous ne visiez pas la bonne concurrence depuis le d\u00e9but.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-183037 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-target-organic-competitors.png\" alt=\"Target les concurrents bio\" width=\"1442\" height=\"557\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-target-organic-competitors.png 1442w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-target-organic-competitors-300x116.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-target-organic-competitors-1024x396.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-target-organic-competitors-768x297.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-target-organic-competitors-512x198.png 512w\" sizes=\"(max-width: 1442px) 100vw, 1442px\" \/><\/p>\n<p>En utilisant le rapport \u00ab Concurrents organiques \u00bb de Similarweb, en prenant l&#8217;exemple de target.com, nous pouvons voir quelques autres march\u00e9s en ligne qui rivalisent avec le <a href=\"https:\/\/www.similarweb.com\/fr\/website\/target.com\/\">trafic organique de Target.com<\/a>\u00a0:<\/p>\n<ul>\n<li>Score de chevauchement de recherche<\/li>\n<li>Mots-cl\u00e9s partag\u00e9s<\/li>\n<li>Trafic organique<\/li>\n<li>Total du trafic<\/li>\n<li>Secteur<\/li>\n<\/ul>\n<p>Le chevauchement de recherche semble diminuer \u00e0 mesure que le secteur devient plus sp\u00e9cifique et ne se limite plus \u00e0 une simple \u00ab\u00a0marketplace\u00a0\u00bb o\u00f9 vous trouverez tout, de votre repas du soir \u00e0 votre prochain produit technologique de pointe.<\/p>\n<h3>2) D\u00e9couvrez les pages les plus performantes de vos concurrents<\/h3>\n<p>Quelles sont les pages de vos concurrents qui re\u00e7oivent le plus de trafic par le biais de la recherche organique\u00a0? Similarweb a une astuce pour vous aider\u00a0:<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-183038 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-target-organic-pages.png\" alt=\"Target les pages organiques\" width=\"918\" height=\"645\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-target-organic-pages.png 918w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-target-organic-pages-300x211.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-target-organic-pages-768x540.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-target-organic-pages-512x360.png 512w\" sizes=\"(max-width: 918px) 100vw, 918px\" \/><\/p>\n<p>Au cours de l&#8217;ann\u00e9e \u00e9coul\u00e9e, ces pages Target ont connu un grand succ\u00e8s aupr\u00e8s du public am\u00e9ricain. Parmi les 15\u00a0premi\u00e8res places, il s&#8217;agit principalement de mots-cl\u00e9s de marque (ce qui montre une grande notori\u00e9t\u00e9 de la marque), \u00e0 l&#8217;exception de \u00ab\u00a0<i>ps5<\/i> \u00bb. Avec une\u00a0<a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/keyword-difficulty\/\">difficult\u00e9 de mot-cl\u00e9<\/a> de 80, Target a manifestement acquis de l&#8217;autorit\u00e9 en tant que place de march\u00e9 pour les technologies populaires.<\/p>\n<p>Imaginons que Target soit votre concurrent direct : comment pourriez-vous utiliser ces informations pour voler ou regagner ce trafic organique\u00a0? Posez-vous des questions telles que\u00a0:<\/p>\n<ul>\n<li>Mes sous-domaines et mes pages de cat\u00e9gorie contiennent-ils les bons mots-cl\u00e9s\u00a0?<\/li>\n<li>Mon site Web est-il enti\u00e8rement optimis\u00e9 pour des \u00e9v\u00e9nements comme le Black Friday\u00a0?<\/li>\n<li>Mon site Web dispose-t-il d&#8217;une section d&#8217;aide pour fournir des r\u00e9ponses et de l&#8217;aide \u00e0 mes utilisateurs\u00a0?<\/li>\n<li>Les landing pages correspondent-elles aux mots-cl\u00e9s qui y am\u00e8nent les utilisateurs\u00a0?<\/li>\n<\/ul>\n<p>En utilisant les pages organiques, vous pouvez \u00e9galement filtrer les pages nouvellement d\u00e9couvertes et les pages en vogue pour voir comment les <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/competitors-marketing-strategy\/\">strat\u00e9gies marketing de vos concurrents<\/a> \u00e9voluent au fil du temps.<\/p>\n<h3>3) Identifiez les sujets d&#8217;actualit\u00e9 de vos concurrents<\/h3>\n<p>Les pages organiques qui re\u00e7oivent le plus de trafic vous donnent une id\u00e9e de ce que vos concurrents couvrent dans leur contenu et leur marketing, et de ce qu&#8217;ils font bien. Cependant, vous voulez (et pouvez) aller plus loin en d\u00e9couvrant les sujets sp\u00e9cifiques qui fonctionnent bien (et \u00e0 quel moment).<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-183036 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-target-careers.png\" alt=\"Target carri\u00e8res \" width=\"1380\" height=\"408\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-target-careers.png 1380w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-target-careers-300x89.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-target-careers-1024x303.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-target-careers-768x227.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-target-careers-512x151.png 512w\" sizes=\"(max-width: 1380px) 100vw, 1380px\" \/><\/p>\n<p>L&#8217;outil que nous utilisons pour ce faire est Keyword Phrase, et nous prendrons comme exemple un terme sans marque, <i>\u00ab\u00a0carri\u00e8res\u00a0\u00bb<\/i>. Il s&#8217;agit d&#8217;un terme de recherche large, mais Target a enregistr\u00e9 une <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/traffic-share\/\">part de trafic<\/a> de 1,03\u00a0%, sur l&#8217;ensemble du march\u00e9 am\u00e9ricain.<\/p>\n<p>Utilisez la fonction de comparaison pour voir comment vous ou plusieurs concurrents se comportent les uns par rapport aux autres. Ici, vous pouvez voir que Walmart prend la majorit\u00e9 (65,3\u00a0%) de la part du trafic concurrentiel pour ce mot-cl\u00e9 partag\u00e9.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-183039 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-target-vs-walmart.png\" alt=\"Target vs walmart traffic share\" width=\"1566\" height=\"564\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-target-vs-walmart.png 1566w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-target-vs-walmart-300x108.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-target-vs-walmart-1024x369.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-target-vs-walmart-768x277.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-target-vs-walmart-1536x553.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-target-vs-walmart-512x184.png 512w\" sizes=\"(max-width: 1566px) 100vw, 1566px\" \/><\/p>\n<p>D\u00e9terminer qui, parmi vos concurrents, gagne la part de trafic pour les mots-cl\u00e9s que vous voulez et dont vous avez besoin en tant qu&#8217;entreprise, signifie que vous pouvez comprendre\u00a0:<\/p>\n<ol>\n<li>O\u00f9 les mots-cl\u00e9s envoient les utilisateurs<\/li>\n<li>Quel contenu attire les utilisateurs<\/li>\n<li>Comment votre concurrent fait la promotion de cela<\/li>\n<\/ol>\n<p>En comparant plusieurs concurrents et en s\u00e9lectionnant des mots-cl\u00e9s non li\u00e9s \u00e0 une marque, vous pouvez rapidement voir les sujets dont <i>tout le monde <\/i>parle, ainsi que la part de trafic de la concurrence.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-183034 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-multiple-competitors.png\" alt=\"Target vs plusieurs concurrents\" width=\"1229\" height=\"967\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-multiple-competitors.png 1229w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-multiple-competitors-300x236.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-multiple-competitors-1024x806.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-multiple-competitors-768x604.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-multiple-competitors-512x403.png 512w\" sizes=\"(max-width: 1229px) 100vw, 1229px\" \/><\/p>\n<p>Faites votre choix parmi les principaux th\u00e8mes qui apparaissent dans cette vue et r\u00e9fl\u00e9chissez \u00e0 la mani\u00e8re de les int\u00e9grer dans votre <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/digital-marketing-strategy\/\">strat\u00e9gie de marketing<\/a> ou d&#8217;optimiser votre contenu actuel. Dans cet exemple, vous pourriez reconsid\u00e9rer vos cat\u00e9gories telles que Vid\u00e9o, Jeux et Musique, ainsi que la fa\u00e7on dont vous faites la promotion de votre produit en tant que cadeau.<\/p>\n<h3>4) Localisez les mots-cl\u00e9s percutants<\/h3>\n<p>Des pages les plus populaires aux th\u00e8mes qu&#8217;elles abordent, en passant par les termes de recherche organiques et les mots-cl\u00e9s qui inspirent votre <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/content-marketing\/content-marketing-strategy\/\">strat\u00e9gie de contenu<\/a> <i>et <\/i>incitent les utilisateurs \u00e0 lire votre contenu.<\/p>\n<p>Si nous vous disons qu&#8217;il suffit d&#8217;un clic, vous nous croirez\u00a0? Eh bien, vous devriez.<\/p>\n<p>En regardant la s\u00e9lection de sujets ci-dessus, s\u00e9lectionnons <i>\u00ab\u00a0jeu\u00a0\u00bb<\/i> pour voir de quoi parlent exactement ces candidats.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-183032 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-gaming-keywords.png\" alt=\"mots-cl\u00e9s de jeu\" width=\"1575\" height=\"770\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-gaming-keywords.png 1575w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-gaming-keywords-300x147.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-gaming-keywords-1024x501.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-gaming-keywords-768x375.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-gaming-keywords-1536x751.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-gaming-keywords-512x250.png 512w\" sizes=\"(max-width: 1575px) 100vw, 1575px\" \/><\/p>\n<p>Ce qui est int\u00e9ressant avec les mots-cl\u00e9s sur Similarweb, c&#8217;est qu&#8217;ils vous donnent non seulement tout ce que vous avez besoin de savoir sur un mot-cl\u00e9 (vous savez, le trafic derri\u00e8re lui, la difficult\u00e9 du mot-cl\u00e9, <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/search-intent\/\">l&#8217;intention de recherche<\/a>, le volume, <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/sem-ppc\/what-is-cpc\/\">le CPC<\/a>, et ainsi de suite), mais aussi les caract\u00e9ristiques SERP identifi\u00e9es pour le mot-cl\u00e9 sp\u00e9cifique.<\/p>\n<p>L&#8217;outil Keyword Gap est un autre moyen tr\u00e8s rapide et tr\u00e8s facile <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/keyword-gap-analysis\/\">de voir les mots-cl\u00e9s qui vous \u00e9chappent<\/a>. Que vous pr\u00e9f\u00e9riez un visuel ou une liste (t\u00e9l\u00e9chargeable), utilisez des filtres pour affiner votre recherche et voir ce qui vous permettra d&#8217;aller plus loin dans votre strat\u00e9gie.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-183033 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-keyword-gap.png\" alt=\"\u00e9cart de mots cl\u00e9s\" width=\"2428\" height=\"1598\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-keyword-gap.png 2428w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-keyword-gap-300x197.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-keyword-gap-1024x674.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-keyword-gap-768x505.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-keyword-gap-1536x1011.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-keyword-gap-2048x1348.png 2048w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-keyword-gap-512x337.png 512w\" sizes=\"(max-width: 2428px) 100vw, 2428px\" \/><\/p>\n<p>Voyez qui partage vos mots-cl\u00e9s, gagnez les <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/serp-features\/\">fonctions SERP<\/a> actuelles, et inspirez-vous, puis&#8230;<\/p>\n<h3>5) Optimisez et adaptez votre strat\u00e9gie organique<\/h3>\n<p>&#8230; utiliser cette inspiration pour d\u00e9velopper votre propre <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/seo-strategy\/\">strat\u00e9gie de recherche organique<\/a>.<\/p>\n<p>Analysez la qualit\u00e9 du contenu de vos concurrents : vous remarquerez peut-\u00eatre que votre concurrent a un ton particulier, des\u00a0<a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/meta-tags\/\">m\u00e9tadonn\u00e9es attrayantes<\/a>, un outil interactif, un partenariat avec une grande marque ou un influenceur.<\/p>\n<p>Utilisez ces r\u00e9sultats pour cr\u00e9er un contenu 10\u00a0fois meilleur que celui de vos concurrents.<\/p>\n<p>Voici plusieurs fa\u00e7ons de le faire\u00a0:<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Ajoutez des sections manquantes qui peuvent \u00eatre utiles aux lecteurs<\/li>\n<li>Assurez-vous de r\u00e9pondre aux questions de votre <a href=\"https:\/\/www.similarweb.com\/blog\/research\/audience-and-brand-building\/target-audience-analysis\/\">public cible<\/a><\/li>\n<li>Incluez des liens externes et internes pour \u00e9tayer votre contenu et asseoir votre autorit\u00e9<\/li>\n<li>N&#8217;oubliez pas les <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/featured-snippets\/\">featured snippets<\/a> et les sch\u00e9mas qui peuvent augmenter votre taux de clics<\/li>\n<li>Surveillez, mettez \u00e0 jour et <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/content-optimization\/\">optimisez r\u00e9guli\u00e8rement le contenu de votre site Web<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone wp-image-183035 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-question-queries-gaming.png\" alt=\"requ\u00eates de questions - jeux\" width=\"1508\" height=\"647\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-question-queries-gaming.png 1508w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-question-queries-gaming-300x129.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-question-queries-gaming-1024x439.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-question-queries-gaming-768x330.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-question-queries-gaming-512x220.png 512w\" sizes=\"(max-width: 1508px) 100vw, 1508px\" \/><\/p>\n<p>Tout cela aura un effet positif sur la qualit\u00e9 du contenu, et Google r\u00e9compense le contenu de qualit\u00e9.<\/p>\n<p>Morale de l&#8217;histoire\u00a0? Traquez, volez, optimisez, et ne cessez jamais de surveiller.<\/p>\n<h3>Identifiez les mots-cl\u00e9s, volez le trafic avec Similarweb<\/h3>\n<p>Si avoir les outils pour 1) <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/seo-competitive-analysis\/\">voir ce que font vos concurrents<\/a>, 2) voler leur trafic organique, 3) gagner plus de mots-cl\u00e9s, et 4) gagner plus de trafic et de conversions en cons\u00e9quence vous semble int\u00e9ressant, un <a href=\"https:\/\/www.similarweb.com\/corp\/fr\/marketing\/\">outil marketing tout-en-un<\/a> comme Similarweb est celui qu&#8217;il vous faut.<\/p>\n<p>Mais vous n&#8217;avez pas \u00e0 nous croire sur parole. Essayez Similarweb gratuitement d\u00e8s aujourd&#8217;hui.<\/p>\n<p><em>    <div class=\"post-banner post-banner--base\">\n        <div class=\"post-banner__wrapper\">\n            <div class=\"post-banner__text\">\n                                    <p class=\"post-banner__title\">D\u00e9passez vos concurrents et obtenez de meilleurs r\u00e9sultats<\/p>\n                                    <p class=\"post-banner__subtitle\">Obtenez un avantage concurrentiel gr\u00e2ce \u00e0 la puissance des donn\u00e9es.<\/p>\n                                <div class=\"post-banner__button-wrapper\">\n                                            <a class=\"swui-button swui-button--solid swui-button--primary post-banner__button js-post-banner\"\n                           href=\"https:\/\/account.similarweb.com\"\n                           data-disable-dynamic-tracking\n                        >Essayez Similarweb gratuitement<\/a>\n                                    <\/div>\n            <\/div>\n                    <\/div>\n    <\/div>\n<\/em><\/p>\n<h2>FAQ<\/h2>\n<p><b>Comment puis-je am\u00e9liorer le trafic organique de mon site Web\u00a0?<\/b><\/p>\n<p>La recherche de concurrents et l&#8217;\u00e9tude de leurs strat\u00e9gies pour gagner du trafic organique sont des moyens sous-estim\u00e9s de gagner du terrain dans le r\u00e9f\u00e9rencement.<\/p>\n<p><b>Que puis-je apprendre de mes concurrents pour am\u00e9liorer mon trafic organique\u00a0?<\/b><\/p>\n<p>L&#8217;analyse des concurrents peut vous fournir des insights pr\u00e9cieux, notamment sur leurs strat\u00e9gies de contenu, leurs mots cl\u00e9s cibles et les enseignements tir\u00e9s de leurs succ\u00e8s et de leurs lacunes afin d&#8217;optimiser votre propre approche.<\/p>\n<p><b>Dois-je me concentrer sur des mots-cl\u00e9s sp\u00e9cifiques pour am\u00e9liorer le trafic organique\u00a0?\u00a0<\/b><\/p>\n<p>Oui, il est essentiel de cibler des mots-cl\u00e9s pertinents. Effectuez des <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/keyword-research\/\">recherches approfondies sur les mots-cl\u00e9s<\/a> afin d&#8217;identifier les termes recherch\u00e9s par votre public et optimisez votre contenu en cons\u00e9quence afin d&#8217;accro\u00eetre votre visibilit\u00e9 dans les r\u00e9sultats de recherche.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nous voulons tous ce que nous ne pouvons pas avoir. Mais que se passerait-il si, dans ce cas, vous pouviez l&#8217;avoir. Voler le trafic organique de vos concurrents et vous l&#8217;approprier est en fait possible. Mais pour le voler, vous devez d\u00e9couvrir les mots-cl\u00e9s \u00e0 partir desquels vos concurrents obtiennent du trafic. Que recherchent les [&hellip;]<\/p>\n","protected":false},"author":469,"featured_media":183041,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[6335,6349],"tags":[],"class_list":["post-183110","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Comment voler le trafic organique de vos concurrents | Similarweb<\/title>\n<meta name=\"description\" content=\"Pour voler le trafic organique de vos concurrents, vous devez conna\u00eetre les mots-cl\u00e9s qu&#039;ils ciblent. 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