{"id":183118,"date":"2023-11-22T14:57:42","date_gmt":"2023-11-22T14:57:42","guid":{"rendered":"https:\/\/www.similarweb.com\/blog\/?p=183118"},"modified":"2024-07-03T08:26:12","modified_gmt":"2024-07-03T08:26:12","slug":"competitive-advantage","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/zh\/marketing\/marketing-strategy\/competitive-advantage\/","title":{"rendered":"\u5982\u4f55\u83b7\u5f97\u7ade\u4e89\u4f18\u52bf\uff0c\u5728\u7ebf\u4e0a\u53d6\u5f97\u6210\u529f"},"content":{"rendered":"<p>\u8857\u5934\u4f20\u8a00\uff0c\u60a8\u5e0c\u671b\u5728\u7ebf\u4e0a\u8d62\u5f97\u7ade\u4e89\u4f18\u52bf\uff0c\u5bf9\u8c61\u662f\u2026\u2026\u60a8\u7684\u7ade\u4e89\u5bf9\u624b\u3002\u8bf7\u6c42\u5df2\u63a5\u6536\uff01<\/p>\n<p><b> \u4efb\u52a1<\/b>\uff1a\u83b7\u5f97\u7ade\u4e89\u4f18\u52bf\u3002<\/p>\n<p><b> \u5730\u70b9<\/b>\uff1a\u4e00\u4e2a\u7ade\u4e89\u975e\u5e38\u975e\u5e38\u6fc0\u70c8\u7684\u6570\u5b57\u4e16\u754c\u3002<\/p>\n<p><b> 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aria-level=\"1\"><b>\u901f\u5ea6<\/b>\uff1a\u6700\u5feb\u884c\u52a8\uff08\u4f8b\u5982\uff0c\u4ea7\u54c1\u5f00\u53d1\u3001\u5ba2\u6237\u670d\u52a1\uff09<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u521b\u65b0<\/b>\uff1a\u4ee5\u65b0\u4ea7\u54c1\u548c\/\u6216\u5546\u4e1a\u6a21\u5f0f\u98a0\u8986\u5e02\u573a<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u5730\u7406\u4f4d\u7f6e<\/b>\uff1a\u9009\u62e9\u66f4\u5bb9\u6613\u83b7\u5f97\u8d44\u6e90\u548c\u4f9b\u5e94\u5546\u7684\u5730\u70b9<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u5ba2\u6237\u670d\u52a1<\/b>\uff1a\u63d0\u4f9b\u4f18\u4e8e\u5176\u4ed6\u5bf9\u624b\u7684\u5ba2\u670d\u652f\u6301\uff08\u4f8b\u5982\uff0c\u66f4\u5feb\u7684\u56de\u590d\u901f\u5ea6\uff09<\/li>\n<\/ol>\n<p>\u90a3\u4e48\uff0c\u6700\u7ec8\u662f\u4ec0\u4e48\u5c06\u8fd9\u4e9b\u8054\u7cfb\u5728\u4e00\u8d77\u5462\uff1f\u662f\u60a8\u7684\u8425\u9500\u3002 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href=\"https:\/\/www.similarweb.com\/blog\/research\/audience-and-brand-building\/target-audience-analysis\/\">\u76ee\u6807\u53d7\u4f17<\/a>\u662f\u8c01\uff0c\u4ee5\u53ca\u4ed6\u4eec\u7684\u8868\u73b0\u5982\u4f55\u3002<\/p>\n<p>\u6beb\u65e0\u7591\u95ee\uff0c\u60a8\u4f1a\u6709\u4e0d\u540c\u9886\u57df\u7684\u7ade\u4e89\u5bf9\u624b\uff1a\u4e00\u4e9b\u662f\u76f4\u63a5\u7ade\u4e89\uff0c\u4e00\u4e9b\u662f\u95f4\u63a5\u7ade\u4e89\uff0c\u8fd8\u6709\u4e00\u4e9b\u662f\u6f5c\u5728\u5bf9\u624b\u3002\u5728\u672c\u7ec3\u4e60\u4e2d\uff0c\u6211\u4eec\u5efa\u8bae\u60a8\u4ece\u76f4\u63a5\u7ade\u4e89\u5f00\u59cb\uff0c\u56e0\u4e3a\u8fd9\u9700\u8981\u66f4\u5bc6\u5207\u5173\u6ce8\u4ea7\u54c1 (Product)\u3001\u5b9a\u4ef7 (Price)\u3001\u6e20\u9053 (Placement)\u2014\u20144P \u8425\u9500\u7406\u8bba\u4e2d\u7684 3 \u9879\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-182425 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/10\/Blog-image-58.png\" alt=\"4 Ps of marketing: competitive content analysis\" width=\"3240\" height=\"3240\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/10\/Blog-image-58.png 3240w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/10\/Blog-image-58-300x300.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/10\/Blog-image-58-1024x1024.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/10\/Blog-image-58-150x150.png 150w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/10\/Blog-image-58-768x768.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/10\/Blog-image-58-1536x1536.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/10\/Blog-image-58-2048x2048.png 2048w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/10\/Blog-image-58-512x512.png 512w\" sizes=\"(max-width: 3240px) 100vw, 3240px\" \/><\/p>\n<p>\u60a8\u53ef\u4ee5\u901a\u8fc7\u7ade\u4e89\u5bf9\u624b\u5206\u6790\u66f4\u6df1\u5165\u5730\u4e86\u89e3\u63a8\u5e7f\u65b9\u9762\u7684\u60c5\u51b5\uff0c\u67e5\u770b\u7ade\u4e89\u5bf9\u624b\u7684\u5185\u5bb9\u3001SEO\u3001PPC \u4ee5\u53ca\u63a8\u5e7f\u7ebf\u4e0a\u7684\u5176\u4ed6\u4e8b\u9879\u3002<\/p>\n<p>\u8981\u5f00\u5c55\u5168\u9762\u7684<a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/competitive-analysis\/\">\u7ade\u4e89\u5bf9\u624b\u7814\u7a76<\/a>\u6d41\u7a0b\uff0c\u8bf7\u5148\u6d4f\u89c8\u6bcf\u4e2a\u4e3b\u8981\u7ade\u4e89\u5bf9\u624b\u7684\u7f51\u7ad9\u3002\u67e5\u770b\u201c\u5173\u4e8e\u201d\u9875\u9762\uff0c\u5206\u6790\u6d88\u606f\u5185\u5bb9\uff0c\u5e76\u8ddf\u8e2a\u4ed6\u4eec\u7684\u793e\u4ea4\u5a92\u4f53\u3002\u4e0d\u8fc7\uff0c\u8fd9\u6837\u60a8\u53ea\u80fd\u63ed\u5f00\u7ade\u4e89\u5bf9\u624b\u7684\u79d8\u5bc6\u4e0e\u6d1e\u89c1\u7684\u51b0\u5c71\u4e00\u89d2\u3002<\/p>\n<p>\u4f7f\u7528 Similarweb \u7b49<a href=\"https:\/\/www.similarweb.com\/corp\/zh\/marketing\/competitive-analysis\/\"><b>\u7ade\u4e89\u5bf9\u624b\u5206\u6790\u5de5\u5177<\/b><\/a>\uff0c\u60a8\u53ef\u4ee5\u6df1\u5165\u89e3\u6790\u6570\u636e\uff08\u5305\u62ec\u6570\u5b57\u5e02\u573a\u8868\u73b0\u548c\u53c2\u4e0e\u5ea6\u6307\u6807\uff09\uff0c\u4e86\u89e3\u60a8\u7684\u7f51\u7ad9\u76f8\u6bd4\u5176\u4ed6\u5bf9\u624b\u8868\u73b0\u5982\u4f55\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-183011 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/competitive-advantage-competitive-advantage-website-performance.png\" alt=\"digital performance and engagement metrics in Similarweb\" width=\"1367\" height=\"800\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/competitive-advantage-competitive-advantage-website-performance.png 1367w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/competitive-advantage-competitive-advantage-website-performance-300x176.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/competitive-advantage-competitive-advantage-website-performance-1024x599.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/competitive-advantage-competitive-advantage-website-performance-768x449.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/competitive-advantage-competitive-advantage-website-performance-512x300.png 512w\" sizes=\"(max-width: 1367px) 100vw, 1367px\" \/><\/p>\n<p>\u9664\u4e86\u7ade\u4e89\u5bf9\u624b\u5728\u4ed8\u8d39\u548c\u81ea\u7136\u641c\u7d22\u65b9\u9762\u7684\u8868\u73b0\u5916\uff0c<a href=\"https:\/\/www.similarweb.com\/corp\/zh\/research\/audience-analysis\/\">\u53d7\u4f17\u5206\u6790\u5de5\u5177<\/a>\u8fd8\u4f1a\u663e\u793a\u60a8\u7684\u76ee\u6807\u53d7\u4f17\u4e0e\u7ade\u4e89\u5bf9\u624b\u7684\u91cd\u53e0\u5ea6\u3001\u89c6\u89c9\u6548\u679c\u3001\u5176\u4ed6\u5e38\u89c1\u53d7\u4f17\u5174\u8da3\u70b9\u4ee5\u53ca\u6027\u522b\u548c\u5e74\u9f84\u7b49\u6570\u636e\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-183015 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/competitive-advantage-gender-and-age.png\" alt=\"Demographics overview in Similarweb\" width=\"1364\" height=\"718\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/competitive-advantage-gender-and-age.png 1364w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/competitive-advantage-gender-and-age-300x158.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/competitive-advantage-gender-and-age-1024x539.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/competitive-advantage-gender-and-age-768x404.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/competitive-advantage-gender-and-age-512x270.png 512w\" sizes=\"(max-width: 1364px) 100vw, 1364px\" \/><\/p>\n<p>\u60a8\u8fd8\u53ef\u4ee5\u4f7f\u7528\u201c\u70ed\u95e8\u9875\u9762\u201d\u548c\u201c\u81ea\u7136\u9875\u9762\u201d\u67e5\u627e\u7ade\u4e89\u5bf9\u624b\u8868\u73b0\u6700\u4f73\u7684\u9875\u9762\u3002\u8fd9\u53ef\u4ee5\u8ba9\u60a8\u5f88\u597d\u5730\u4e86\u89e3\u7ade\u4e89\u5bf9\u624b\u5173\u6ce8\u7684 USP \u6216\u5229\u57fa\u5e02\u573a\uff0c\u5438\u5f15\u53d7\u4f17\u7684\u56e0\u7d20\uff0c\u4ee5\u53ca\u7531\u6b64\u83b7\u5f97\u6700\u591a\u6d4f\u89c8\u91cf\u7684\u9875\u9762\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-183016 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/competitive-advantage-organic-pages.png\" alt=\"competitive-advantage-organic pages\" width=\"1049\" height=\"442\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/competitive-advantage-organic-pages.png 1049w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/competitive-advantage-organic-pages-300x126.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/competitive-advantage-organic-pages-1024x431.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/competitive-advantage-organic-pages-768x324.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/competitive-advantage-organic-pages-512x216.png 512w\" sizes=\"(max-width: 1049px) 100vw, 1049px\" \/><\/p>\n<p>\u5728\u8fd9\u91cc\uff0c\u60a8\u53ef\u4ee5<a href=\"https:\/\/www.similarweb.com\/zh\/website\/newegg.com\/\">\u67e5\u770b newegg.com \u7684\u81ea\u7136\u9875\u9762<\/a>\u3002\u8fd9\u4e9b\u9875\u9762\u662f\u6700\u6210\u529f\u3001\u6d41\u91cf\u6700\u591a\u7684 SEO \u9875\u9762\u3002<\/p>\n<p>\u5982\u60a8\u6240\u89c1\uff0c\u8be5\u54c1\u724c\u4e0d\u6ce8\u91cd\u9500\u552e\u4ea7\u54c1\uff0c\u800c\u662f\u901a\u8fc7\u4ea4\u4e92\u5f0f\u8ba1\u7b97\u5668\u63d0\u4f9b\u6743\u5a01\u77e5\u8bc6\u548c\u5e2e\u52a9\uff0c\u8fd9\u53ef\u4ee5\u4e3a\u4ed6\u4eec\u5e26\u6765\u7ade\u4e89\u4f18\u52bf\u3002<\/p>\n<h3><b>\u7b2c 2 \u6b65\uff1a\u68c0\u67e5\u60a8\u63d0\u4f9b\u7684\u4ea7\u54c1<\/b><\/h3>\n<p>\u6839\u636e\u60a8\u7684\u53d1\u73b0\uff0c\u5f00\u59cb\u68c0\u67e5\u60a8\u81ea\u5df1\u7684\u4ea7\u54c1\u3002\u5bf9\u6bd4\u60a8\u7684\u4ef7\u683c\u3001\u8d39\u7528\u3001\u5730\u70b9\u548c\u6536\u8d2d\u7b56\u7565\uff0c\u627e\u51fa\u5f25\u8865\u5dee\u8ddd\u7684\u65b9\u6cd5\uff0c<i>\u5e76<\/i>\u83b7\u5f97\u7ade\u4e89\u4f18\u52bf\u3002<\/p>\n<p>\u4e0d\u59a8\u95ee\u95ee\u81ea\u5df1\u8fd9\u6837\u7684\u95ee\u9898\uff1a<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">[insert company name here] \u6709\u4ec0\u4e48\u662f\u6211\u4eec\u6ca1\u6709\u7684\uff1f<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\u6211\u4eec\u7684\u7ade\u4e89\u4f18\u52bf\u662f\u4ec0\u4e48\uff1f<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\u54ea\u4e9b\u65b9\u9762\u7ade\u4e89\u5bf9\u624b\u505a\u5f97\u5f88\u597d\uff0c\u800c\u6211\u4eec\u5219\u4e0d\u591f\u597d\uff1f<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\u6211\u4eec\u7684\u4ea7\u54c1\u5b9a\u4ef7\u662f\u5426\u5408\u7406\uff1f<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\u6211\u4eec\u6709\u964d\u4ef7\u7684\u7a7a\u95f4\u5417\uff1f<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\u6211\u4eec\u662f\u5426\u4ee5\u6700\u5177\u6210\u672c\u6548\u76ca\u7684\u65b9\u5f0f\u5f00\u5c55\u5de5\u4f5c\uff1f<\/li>\n<\/ul>\n<p>\u5c06\u81ea\u5df1\u4e0e\u7ade\u4e89\u5bf9\u624b\u5bf9\u6807\u6709\u52a9\u4e8e\u4e86\u89e3\u884c\u4e1a\u6807\u51c6\uff0c\u5c24\u5176\u662f\u5b9a\u4ef7\u65b9\u9762\u7684\u6807\u51c6\u3002<\/p>\n<h3><b>\u7b2c 3 \u6b65\uff1a\u5411\u5ba2\u6237\u5b66\u4e60<\/b><\/h3>\n<p>\u60a8\u53ef\u4ee5\u4ece\u73b0\u6709\u548c\u6f5c\u5728\u5ba2\u6237\u8eab\u4e0a\u5b66\u5230\u5f88\u591a\u4e1c\u897f\u3002\u8bf7\u8ba9\u60a8\u7684\u9500\u552e\u3001\u5ba2\u6237\u7ba1\u7406\u548c\u5ba2\u6237\u6210\u529f\u56e2\u961f\u76f4\u63a5\u83b7\u53d6\u4e00\u624b\u4fe1\u606f\u3001\u6d1e\u89c1\u548c\u610f\u89c1\u3002<\/p>\n<p>\u5ba2\u6237\u5f88\u53ef\u80fd\u5df2\u7ecf<i>\u81ea\u884c<\/i>\u5f00\u5c55\u8fc7\u7814\u7a76\uff0c\u67e5\u770b\u8fc7\u5e02\u573a\u4e2d\u6709\u54ea\u4e9b\u4ed6\u4eec\u6240\u9700\u7684\u89e3\u51b3\u65b9\u6848\u3002\u5728\u8fd9\u9879\u7814\u7a76\u4e2d\uff0c\u4ed6\u4eec\u4f1a\u6743\u8861\u6bcf\u79cd\u89e3\u51b3\u65b9\u6848\u7684\u5229\u5f0a\uff0c\u627e\u51fa\u6700\u9002\u5408\u4ed6\u4eec\u7684\u65b9\u6848\u3002<\/p>\n<p>\u4f18\u70b9\u53ef\u80fd\u662f\uff1a<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\u66f4\u4f4e\u7684\u6210\u672c<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\u9000\u6b3e\u4fdd\u8bc1<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\u514d\u8d39\u9001\u8d27\u548c\u9000\u8d27<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\u66f4\u9ad8\u7684\u793e\u4ea4\u5a92\u4f53\u53c2\u4e0e\u5ea6<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\u66f4\u9ad8\u7684\u4fe1\u4efb\u5ea6\u548c\u6743\u5a01<\/li>\n<\/ul>\n<p>\u8bf7\u5229\u7528\u8fd9\u4e9b\u4fe1\u606f\u6765\u589e\u5f3a\u81ea\u8eab\u4f18\u52bf\uff0c\u5e76\u53d6\u5f97\u7ade\u4e89\u4f18\u52bf\u3002\u65e0\u8bba\u60a8\u7684\u56e2\u961f\u662f\u76f4\u63a5\u4e0e\u5ba2\u6237\u4ea4\u8c08\uff0c\u8be6\u7ec6\u4e86\u89e3\u90a3\u4e9b\u5df2\u8fbe\u6210\/\u5df2\u5931\u53bb\u7684\u4ea4\u6613\uff0c\u8fd8\u662f\u53d1\u9001\u8c03\u67e5\u95ee\u5377\uff0c\u8fd9\u4e9b\u4fe1\u606f\u90fd\u975e\u5e38\u6709\u52a9\u4e8e\u4e86\u89e3\u60a8\u7684\u7ade\u4e89\u4f18\u52bf\uff08\u4ee5\u53ca\u60a8\u5e94\u8be5\u5728\u54ea\u65b9\u9762\u505a\u51fa\u6539\u8fdb\uff09\u3002<\/p>\n<p>\u4f55\u4e0d\u4e00\u77f3\u4e8c\u9e1f\uff0c\u5229\u7528\u60a8\u4e0e\u73b0\u6709\u5ba2\u6237\u7684\u8054\u7cfb\uff0c\u8ba9\u5ba2\u6237\u4e3a\u60a8\u63d0\u4f9b\u63a8\u8350\u8bed\uff1f<\/p>\n<h2><b>\u7b2c 4 \u6b65\uff1a\u4e86\u89e3\u5982\u4f55\u5229\u7528\u7ade\u4e89\u4f18\u52bf<\/b><\/h2>\n<p>\u60a8\u5df2\u7ecf\u53d1\u73b0\u4e86\u81ea\u5df1\u7684\u7ade\u4e89\u4f18\u52bf\uff0c\u5e76\u4e0e\u4e00\u4e9b\u5ba2\u6237\u786e\u8ba4\u4e86\u8fd9\u4e00\u70b9\uff0c\u73b0\u5728\u662f\u65f6\u5019\u5f00\u59cb\u653b\u514b\u8425\u9500\u7684\u7b2c\u56db\u4e2a P \u4e86\u3002<i>\u61d2\u5f97\u6ed1\u4e0a\u53bb\u627e\u4e86\uff1f\u6084\u6084\u544a\u8bc9\u60a8\uff0c\u662f\u201c\u4fc3\u9500 (Promotion)\u201d\u3002<\/i><\/p>\n<p>\u62e5\u62b1\u7ade\u4e89\u4f18\u52bf\uff0c\u8ba9\u5b83\u5728\u60a8\u7684\u9500\u552e\u548c\u8425\u9500\u7b56\u7565\u4e2d\u53d1\u6325\u91cd\u8981\u4f5c\u7528\u3002\u501f\u52a9\u7ade\u4e89\u4f18\u52bf\uff0c\u4ece\uff08\u975e\u5e38\u6709\u7ade\u4e89\u529b\u7684\uff09\u4f17\u591a\u5bf9\u624b\u4e2d\u8131\u9896\u800c\u51fa\u3002<\/p>\n<p>\u8ba9\u6211\u4eec\u6765\u770b\u51e0\u4e2a\u793a\u4f8b\uff0c\u8fd9\u4e9b\u5177\u6709\u5f3a\u5927\u54c1\u724c\u5b9a\u4f4d\u7684\u516c\u53f8\u4ee5\u516c\u5f00\u65b9\u5f0f\u63d0\u5347\u4e86\u7ade\u4e89\u4f18\u52bf\uff0c\u4ece\u800c\u8d62\u5f97\u4e86\u66f4\u591a\u5ba2\u6237\uff1a<\/p>\n<h3><b>1) ASOS\uff1a\u514d\u8d39\u9001\u8d27\u548c\u514d\u8d39\u9000\u8d27<\/b><\/h3>\n<p>ASOS \u901a\u8fc7\u63d0\u4f9b\u514d\u8d39\u9001\u8d27\u548c\u9000\u8d27\u670d\u52a1\uff0c\u4ece\u5728\u7ebf\u65f6\u88c5\u7ade\u4e89\u5bf9\u624b\u4e2d\u8131\u9896\u800c\u51fa\u3002\u5c3d\u7ba1\u6ca1\u6709\u81ea\u5df1\u7684\u9ad8\u8857\u5546\u5e97\uff0c\u8fd9\u9879\u5ba2\u6237\u798f\u5229\u8ba9\u8be5\u7f51\u7ad9\u4ecd\u53ef\u4e0e\u7ebf\u4e0b\u8d2d\u7269\u76f8\u8f83\u91cf\uff0c\u56e0\u4e3a\u5b83\u4e3a\u4eba\u4eec\u7701\u53bb\u4e86\u901b\u5546\u5e97\u3001\u8bd5\u8863\u670d\u3001\u6392\u961f\u7b49\u9ebb\u70e6\u3002<\/p>\n<p>\u60a8\u53ef\u4ee5\u5c3d\u60c5\u5728\u5bb6\u8d2d\u7269\uff0c\u4e0d\u4f1a\u611f\u5230\u75b2\u7d2f\uff0c\u56e0\u4e3a\u4e1c\u897f\u5c06\u4f1a\u76f4\u63a5\u9001\u8fbe\u60a8\u5bb6\u95e8\u53e3\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-183019\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/competitive-advantage-Shipping-focus-ASOS-ads-via-Moat.-.jpeg\" alt=\"competitive-advantage-Shipping-focus ASOS ads via Moat.\" width=\"916\" height=\"250\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/competitive-advantage-Shipping-focus-ASOS-ads-via-Moat.-.jpeg 916w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/competitive-advantage-Shipping-focus-ASOS-ads-via-Moat.--300x82.jpeg 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/competitive-advantage-Shipping-focus-ASOS-ads-via-Moat.--768x210.jpeg 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/competitive-advantage-Shipping-focus-ASOS-ads-via-Moat.--512x140.jpeg 512w\" sizes=\"(max-width: 916px) 100vw, 916px\" \/><\/p>\n<h3><b>2) \u6570\u5b57\u5e02\u573a\u8868\u73b0\u548c\u53c2\u4e0e\u5ea6\u6307\u6807<\/b><\/h3>\n<p>\u591a\u4e70\u591a\u8fd4\u5229\uff1f\u6211\u89c9\u5f97\u53ef\u4ee5\u3002\u5728\u5f53\u4eca\u8fd9\u4e2a\u65f6\u4ee3\uff0c\u6ca1\u6709\u51e0\u4e2a\u4eba\u4f1a\u5bf9\u91d1\u94b1\u55e4\u4e4b\u4ee5\u9f3b\uff0c\u800c\u7f8e\u56fd\u8fd0\u901a\u5219\u5784\u65ad\u4e86\u8fd9\u4e2a\u5e02\u573a\u3002<\/p>\n<p>\u7f8e\u56fd\u8fd0\u901a\u4e0e\u4eba\u4eec\u65e5\u5e38\u6216\u5728\u7279\u6b8a\u573a\u5408\uff08\u5962\u534e\u5ea6\u5047\uff0c\u60a8\u4f1a\u53bb\u54ea\u91cc\uff1f\uff09\u4f7f\u7528\u7684\u54c1\u724c\u5efa\u7acb\u4e86\u5408\u4f5c\u4f19\u4f34\u5173\u7cfb\uff0c\u9009\u62e9\u7f8e\u56fd\u8fd0\u901a\u5361\u7684\u5ba2\u6237\u5f88\u5bb9\u6613\u5c31\u80fd\u5f97\u5230\u798f\u5229\u3002<\/p>\n<p><iframe title=\"YouTube video player\" src=\"\/\/www.youtube.com\/embed\/b-IzUpBVuMs?si=OersZ8vgbV7LE8mL\" width=\"100%\" height=\"400\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\">\ufeff<\/iframe><\/p>\n<h3><b>3) Patagonia\uff1a\u54c1\u724c\u80cc\u540e\u6240\u4f20\u8fbe\u7684\u4fe1\u606f<\/b><\/h3>\n<p>Patagonia \u901a\u8fc7\u4e00\u4e9b\u5907\u53d7\u4e89\u8bae\u7684\u8425\u9500\u6280\u5de7\uff0c\u5c06\u900f\u660e\u5ea6\u63d0\u5347\u5230\u4e86\u65b0\u7684\u6c34\u5e73\u3002\u4e0d\u8fc7\u8fd9\u5957\u64cd\u4f5c\u5f88\u6709\u6548\u3002<\/p>\n<p>\u4e00\u4e2a\u91cd\u8981\u7684\u4f8b\u5b50\u662f\u4ed6\u4eec\u5728\u9ed1\u8272\u661f\u671f\u4e94\u4e4b\u524d\u53d1\u5e03\u7684\u201c<a href=\"https:\/\/eu.patagonia.com\/gb\/en\/stories\/dont-buy-this-jacket-black-friday-and-the-new-york-times\/story-18615.html\">\u522b\u4e70\u8fd9\u4ef6\u5916\u5957<\/a>\u201d\u5e7f\u544a\u7cfb\u5217\u3002\u8be5\u5e7f\u544a\u7cfb\u5217\u8868\u660e\u4e86\u4ed6\u4eec\u5bf9\u8d28\u91cf\u3001\u8bda\u4fe1\u3001\u73af\u4fdd\u548c\u6b63\u4e49\u7684\u6838\u5fc3\u4ef7\u503c\u89c2\u7684\u575a\u6301\uff0c\u5e76\u4f20\u8fbe\u51fa\u201c<i>\u4e70\u5c11\u4e00\u70b9\uff0c\u8981\u6c42\u591a\u4e00\u70b9<\/i>\u201d\u7684\u6574\u4f53\u4fe1\u606f\u3002<\/p>\n<p>\u5728\u8fd9\u4e2a\u5e7f\u544a\u7cfb\u5217\u4e2d\uff0c\u4ed6\u4eec\u4e0d\u4ec5\u662f\u5728\u9500\u552e\u670d\u88c5\uff0c\u4e5f\u65e8\u5728\u7ed9\u4eba\u7c7b\u7559\u4e0b\u5f00\u8bda\u5e03\u516c\u7684\u54c1\u724c\u5370\u8c61\u3002\u8be5\u54c1\u724c\u60f3\u8981\u63d0\u5021\u7eff\u8272\u73af\u4fdd\uff0c\u4f20\u64ad\u9ed1\u8272\u661f\u671f\u4e94\uff08\u4ee5\u53ca\u5176\u4ed6\uff09\u8d2d\u7269\u6d3b\u52a8\u6240\u5e26\u6765\u7684\u5f71\u54cd\u3002<\/p>\n<p>\u8fd9\u662f\u4e00\u79cd\u4e0d\u540c\u5bfb\u5e38\u7684\u8425\u9500\u65b9\u5f0f\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-183013\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/competitive-advantage-Dont-Buy-This-Jacket-print-advertisement-Property-of-Patagonia-Inc-Used-with.png\" alt=\"competitive-advantage-Dont-Buy-This-Jacket-print-advertisement-Property-of-Patagonia-Inc-Used-with\" width=\"599\" height=\"338\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/competitive-advantage-Dont-Buy-This-Jacket-print-advertisement-Property-of-Patagonia-Inc-Used-with.png 599w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/competitive-advantage-Dont-Buy-This-Jacket-print-advertisement-Property-of-Patagonia-Inc-Used-with-300x169.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/competitive-advantage-Dont-Buy-This-Jacket-print-advertisement-Property-of-Patagonia-Inc-Used-with-512x289.png 512w\" sizes=\"(max-width: 599px) 100vw, 599px\" \/><\/p>\n<h2><b>\u5982\u4f55\u8d62\u5f97\u7ade\u4e89\u4f18\u52bf<\/b><\/h2>\n<h3><b>1)\u63d0\u4f9b\u4f18\u8d28\u7684\u4ea7\u54c1<\/b><\/h3>\n<p>\u60a8\u7684\u63a8\u5e7f\u6280\u5de7\u53ef\u80fd\u5f88\u68d2\uff0c\u4ea7\u54c1\u9009\u62e9\u4e5f\u5f88\u4e30\u5bcc\uff0c\u4f46\u5982\u679c\u4ea7\u54c1\u8d28\u91cf\u4e0d\u8fc7\u786c\uff0c\u60a8\u5f88\u5feb\u5c31\u4f1a\u8d54\u94b1\u3002<\/p>\n<p>\u52aa\u529b\u63d0\u4f9b\u5353\u8d8a\u7684\u4ea7\u54c1\u548c\u5353\u8d8a\u7684\u7528\u6237\u4f53\u9a8c\uff0c\u624d\u80fd\u9632\u6b62\u9000\u8d27\u3001\u9000\u6b3e\u548c\u5dee\u8bc4\u3002<\/p>\n<p>\u8fd9\u4e0d\u4ec5\u5305\u62ec\u60a8\u63d0\u4f9b\u7684\u4ea7\u54c1\u6216\u670d\u52a1\uff0c\u8fd8\u5305\u62ec\u60a8\u7684\u54c1\u724c\u6240\u9644\u5e26\u7684\u4e00\u5207\u3002\u8bf7\u8003\u8651\u60a8\u7684<a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/content-marketing\/content-marketing-strategy\/\">\u5185\u5bb9\u7b56\u7565<\/a>\u3001\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u3001\u793e\u4ea4\u5a92\u4f53\u6c9f\u901a\uff0c\u786e\u4fdd\u6240\u6709\u8fd9\u4e9b\u90fd\u80fd\u4e3a\u4e0e\u60a8\u4ea4\u6d41\u7684\u7528\u6237\u548c\u6f5c\u5728\u5ba2\u6237\u63d0\u4f9b\u6709\u4ef7\u503c\uff08\u5e76\u4e14\u4ee4\u4eba\u6109\u60a6\uff09\u7684\u4fe1\u606f\u3002<\/p>\n<h3><b>2) \u5408\u7406\u5b9a\u4ef7<\/b><\/h3>\n<p>\u60a8\u4e0d\u8be5\u5c06\u4ea7\u54c1\u4ef7\u683c\u8bbe\u7f6e\u5f97\u8fc7\u4f4e\uff0c\u4e0d\u8fc7\u7ade\u4e89\u5bf9\u624b\u7814\u7a76\u5e94\u80fd\u8ba9\u60a8\u4e86\u89e3\uff0c\u60a8\u53ef\u4ee5\u5728\u4f55\u5904\u964d\u4f4e\u4ef7\u683c\uff0c\u6216\u964d\u4ef7\u662f\u5426\u53ef\u884c\u3002<\/p>\n<p>\u5f53\u7136\uff0c\u8fd9\u4e0d\u4ec5\u4ec5\u5173\u7cfb\u5230\u5ba2\u6237\u8981\u652f\u4ed8\u7684\u4ef7\u683c\uff0c\u4e5f\u5173\u7cfb\u5230\u4f01\u4e1a\u81ea\u8eab\u2014\u2014\u6bd5\u7adf\uff0c\u4f01\u4e1a\u8fd0\u8425\u662f\u6709\u6210\u672c\u7684\u3002\u60a8\u9700\u8981\u8003\u8651\u6240\u6709\u8fd9\u4e9b\u9700\u6c42\uff0c\u5982\u679c\u662f\u9ad8\u7aef\u5e02\u573a\uff0c\u60a8\u9700\u8981\u5927\u8086\u5ba3\u4f20\u60a8\u7684\u7279\u8272\u4e4b\u5904\u3002<\/p>\n<h3><b>3) \u6295\u8d44\u4e8e\u5177\u6709\u76f8\u5173\u6027\u7684\u8425\u9500\u6e20\u9053<\/b><\/h3>\n<p>\u8981\u77e5\u9053\uff0cTikTok \u5e76\u4e0d\u9002\u5408\u6240\u6709\u4eba\u3002\u4e0d\u8981\u89c9\u5f97\u60a8\u9700\u8981\u4e86\u89e3\u6709\u5173 TikTok \u65b0\u8d8b\u52bf\u7684\u4e00\u5207\u2026\u2026\u9664\u975e\u60a8\u7684\u76ee\u6807\u53d7\u4f17\u5728\u90a3\u91cc\u3002<\/p>\n<h3>\u90a3\u4e48\u60a8\u7684\u76ee\u6807\u53d7\u4f17\u5728\u54ea\u91cc\u5462\uff1f\u60a8\u7684\u6d41\u91cf\u4e3b\u8981\u6765\u81ea\u54ea\u91cc\uff1f\u60a8\u7684\u7ade\u4e89\u5bf9\u624b\u4ece\u54ea\u91cc\u83b7\u5f97\u4e86\u6700\u591a\u7684\u6d41\u91cf\uff1f<a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/traffic-gap-analysis\/\">\u63a2\u7d22\u60a8\u4e0e\u7ade\u4e89\u5bf9\u624b\u7684\u6d41\u91cf\u5dee\u8ddd<\/a>\uff0c\u4ee5\u4e86\u89e3\u54ea\u4e9b\u6e20\u9053\u53ef\u4ee5\u4e3a\u60a8\u63d0\u4f9b\u4f18\u52bf\u3002<\/h3>\n<p><img decoding=\"async\" class=\"alignnone wp-image-183009 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/competitive-advantage-channels-overview.png\" alt=\"competitive-advantage-channels overview\" width=\"2098\" height=\"810\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/competitive-advantage-channels-overview.png 2098w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/competitive-advantage-channels-overview-300x116.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/competitive-advantage-channels-overview-1024x395.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/competitive-advantage-channels-overview-768x297.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/competitive-advantage-channels-overview-1536x593.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/competitive-advantage-channels-overview-2048x791.png 2048w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/competitive-advantage-channels-overview-512x198.png 512w\" sizes=\"(max-width: 2098px) 100vw, 2098px\" \/><\/p>\n<p>\u8fd9\u662f 2023 \u5e74\u8fc4\u4eca\u4e3a\u6b62\uff0c\u4e24\u5927\u7f8e\u56fd\u54c1\u724c\u5728\u4f7f\u7528<a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/marketing-channels\/\">\u8425\u9500\u6e20\u9053<\/a>\u65b9\u9762\u7684\u5bf9\u6bd4\u60c5\u51b5\u3002Target \u5728\u8fd9\u79cd\u60c5\u51b5\u4e0b\u5904\u4e8e\u52a3\u52bf\uff0c\u4f46\u8fd9\u4e24\u4e2a\u54c1\u724c\u9075\u5faa\u76f8\u4f3c\u7684\u6a21\u5f0f\uff0c\u5927\u90e8\u5206\u6d41\u91cf\u76f4\u63a5\u6d41\u5411\u7f51\u7ad9\uff0c\u800c\u81ea\u7136\u641c\u7d22\u5219\u7d27\u968f\u5176\u540e\u3002<\/p>\n<p>\u901a\u8fc7\u5c06\u60a8\u7684\u8425\u9500\u6e20\u9053\u4e0e\u76f8\u5173\u7ade\u4e89\u5bf9\u624b\u6bd4\u8f83\uff0c\u60a8\u53ef\u4ee5\u770b\u5230\u60a8\u5728\u54ea\u4e9b\u65b9\u9762\u5177\u6709\u7ade\u4e89\u4f18\u52bf\uff0c<i>\u5e76<\/i>\u6709\u673a\u4f1a\u83b7\u53d6\u7ade\u4e89\u4f18\u52bf\u3002<\/p>\n<p>\u7ade\u4e89\u5bf9\u624b\u7684\u7f3a\u70b9\u5c31\u662f\u60a8\u53d6\u80dc\u7684\u673a\u4f1a\u3002<\/p>\n<h3><b>4) \u62e5\u62b1\u60a8\u7684\u5229\u57fa\u5e02\u573a<\/b><\/h3>\n<p><b>\u95ee<\/b>\uff1a\u4ec0\u4e48\u6837\u7684\u4eba\u624d\u60f3\u548c\u5176\u4ed6\u4eba\u4e00\u6a21\u4e00\u6837\uff1f<b>\u7b54<\/b>\uff1a\u4e0d\u60f3\u51fb\u8d25\u7ade\u4e89\u5bf9\u624b\u7684\u4eba\u3002<\/p>\n<p>\u5f53\u7136\uff0c\u60a8\u53ef\u80fd\u5e0c\u671b\u548c\u5176\u4ed6\u54c1\u724c\u4e00\u6837\u6210\u529f\uff08<i>Apple\uff0c\u4f60\u662f\u600e\u4e48\u505a\u5230\u8ba9\u5927\u5bb6\u6301\u7eed\u8d2d\u4e70\u770b\u8d77\u6765\u6beb\u65e0\u533a\u522b\u5374\u8d8a\u6765\u8d8a\u8d35\u7684\u624b\u673a\u7684\uff1f<\/i>\uff09\uff0c\u4f46\u8981\u8fbe\u6210\u76ee\u6807\uff0c\u60a8\u5e94\u8be5\u8d70\u51fa\u4e00\u6761\u81ea\u5df1\u7684\u8def\u3002<\/p>\n<p>\u627e\u5230\u60a8\u7684\u5229\u57fa\u5e02\u573a\uff0c\u62e5\u62b1\u5229\u57fa\u5e02\u573a\uff0c\u8d62\u5f97\u7ade\u4e89\u4f18\u52bf\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-183025 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/competitive-advantage-apple-product-ads-1.png\" alt=\"competitive-advantage-apple product ads\" width=\"2186\" height=\"1326\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/competitive-advantage-apple-product-ads-1.png 2186w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/competitive-advantage-apple-product-ads-1-300x182.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/competitive-advantage-apple-product-ads-1-1024x621.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/competitive-advantage-apple-product-ads-1-768x466.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/competitive-advantage-apple-product-ads-1-1536x932.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/competitive-advantage-apple-product-ads-1-2048x1242.png 2048w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/competitive-advantage-apple-product-ads-1-512x311.png 512w\" sizes=\"(max-width: 2186px) 100vw, 2186px\" \/><\/p>\n<p>\u8bf4\u5230 Apple\uff0c\u8ba9\u6211\u4eec\u501f\u52a9 Similarweb \u4e86\u89e3\u4e00\u4e0b\u5176\u5728\u4ed8\u8d39\u641c\u7d22\u65b9\u9762\u6240\u505a\u7684\u5de5\u4f5c\u3002\u4ee5\u4ea7\u54c1\u5e7f\u544a\u4e3a\u4f8b\uff0c\u60a8\u4f1a\u770b\u5230 Apple \u793c\u54c1\u5361\u5728\u4ed8\u8d39\u63a8\u5e7f\u5e7f\u544a\u4e2d\u540d\u5217\u524d\u8305\uff08\u5171\u6709 499 \u4e2a\u5173\u952e\u8bcd\uff09\u3002<\/p>\n<p>\u800c\u4e09\u661f\u77e5\u9053\u81ea\u5df1\u57fa\u672c\u6ca1\u6709\u201c\u82f9\u679c\u6548\u5e94\u201d\u2014\u2014\u8fd9\u53e5\u9b54\u5492\u5f71\u54cd\u4e86\u8fd9\u4e2a\u65f6\u4ee3\u7684\u90a3\u4e48\u591a\u4eba\u3002\u76f8\u53cd\uff0c\u4e09\u661f\u4e13\u6ce8\u4e8e\u901a\u8fc7\u66f4\u4f4e\u7684\u4ef7\u683c\u548c\u66f4\u5e7f\u6cdb\u7684\u6280\u672f\u6765\u5438\u5f15\u53d7\u4f17\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-183024 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/competitive-advantage-samsung-product-ads-1.png\" alt=\"competitive-advantage-samsung product ads\" width=\"1820\" height=\"1098\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/competitive-advantage-samsung-product-ads-1.png 1820w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/competitive-advantage-samsung-product-ads-1-300x181.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/competitive-advantage-samsung-product-ads-1-1024x618.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/competitive-advantage-samsung-product-ads-1-768x463.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/competitive-advantage-samsung-product-ads-1-1536x927.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/competitive-advantage-samsung-product-ads-1-512x309.png 512w\" sizes=\"(max-width: 1820px) 100vw, 1820px\" \/><\/p>\n<h3><b>5) \u5206\u800c\u6cbb\u4e4b<\/b><\/h3>\n<p>\u8d62\u5f97\u7ade\u4e89\u4f18\u52bf\u5e76\u4e0d\u4ec5\u4ec5\u662f\u8d62\u5f97\u6bd4\u7ade\u4e89\u5bf9\u624b\u66f4\u591a\u7684\u6574\u4f53\u6536\u5165\u6216\u66f4\u591a\u7684\u5ba2\u6237\u3002\u4e8b\u5b9e\u4e0a\uff0c\u5c06\u5b8f\u4f1f\u7684\u76ee\u6807\u9010\u4e00\u62c6\u5206\u4e3a\u5177\u4f53\u7684\u5730\u7406\u4f4d\u7f6e\u3001\u5e02\u573a\u3001\u4e1a\u52a1\u89c4\u6a21\u548c\u4eba\u53e3\u7edf\u8ba1\u6570\u636e\uff0c\u901a\u5e38\u662f\u4e00\u79cd\u66f4\u5177\u53ef\u7ef4\u62a4\u6027\u7684\u957f\u671f\u7b56\u7565\u3002<\/p>\n<p>\u4f8b\u5982\uff0c\u60a8\u662f\u4e2d\u5c0f\u578b\u4f01\u4e1a (SMB) \u7684\u9996\u9009\u652f\u4ed8\u5e73\u53f0\uff0c\u8fd9\u662f\u60a8\u7684\u7ade\u4e89\u4f18\u52bf\u3002\u6216\u8005\uff0c\u60a8\u662f\u4ef7\u683c\u5b9e\u60e0\u7684\u65f6\u5c1a\u54c1\u724c\uff0c\u662f Z \u4e16\u4ee3\u7684\u65b0\u5ba0\u3002\u4e5f\u8bb8\u60a8\u60f3\u5728\u8fdb\u5165\u65b0\u5e02\u573a\u4e4b\u524d\u5728\u7f8e\u56fd\u5e02\u573a\u4e2d\u53d6\u5f97\u4e3b\u5bfc\u5730\u4f4d\u3002<\/p>\n<p>\u65e0\u8bba\u60a8\u60f3\u8fbe\u6210\u4ec0\u4e48\u76ee\u6807\uff0c\u5728\u8fd9\u4e2a\u7ebf\u4e0a\u4f01\u4e1a\u7ade\u4e89\u6fc0\u70c8\u7684\u65f6\u4ee3\uff0c\u6700\u597d\u90fd\u5148\u627e\u5230\u5b9e\u73b0\u84ec\u52c3\u53d1\u5c55\u7684\u5fae\u578b\u673a\u4f1a\uff0c\u7136\u540e\u518d\u53bb\u5f81\u670d\u5176\u4ed6\u7684\u5e02\u573a\u3002<\/p>\n<h3><b>6) \u9f13\u52b1\u63a8\u8350\u548c\u5fe0\u8bda\u5ea6\u8ba1\u5212<\/b><\/h3>\n<h3>\u5982\u679c\u6709\u670b\u53cb\u63a8\u8350\uff0c\u6d88\u8d39\u8005\u8d2d\u4e70\u4ea7\u54c1\u7684\u53ef\u80fd\u6027\u5c31\u4f1a\u9ad8\u51fa<a href=\"https:\/\/www.buyapowa.com\/blog\/88-of-consumers-trust-word-of-mouth\/#:~:text=The%20Effectiveness%20of%20Word%20of%20Mouth&amp;text=McKinsey%20%26%20Co%20reported%20that%20word,if%20their%20friends%20recommended%20it.\"> 77%<\/a>\u3002\u8fd9\u5c31\u662f<b>\u53e3\u7891<\/b>\u7684\u529b\u91cf\u3002\u6b63\u56e0\u5982\u6b64\uff0c\u6211\u4eec\u5c06\u8fd9\u4e00\u70b9\u5217\u4e3a\u8d62\u5f97\u7ade\u4e89\u4f18\u52bf\u7684\u6700\u540e\u4e00\u79cd\u65b9\u6cd5\u3002<\/h3>\n<p><b>\u7b2c 1 \u6b65<\/b>\uff1a\u53d1\u73b0\u7ade\u4e89\u4f18\u52bf<\/p>\n<p><b>\u7b2c 2 \u6b65\uff1a<\/b>\u53d1\u6325\u7ade\u4e89\u4f18\u52bf<\/p>\n<p><b>\u7b2c 3 \u6b65<\/b>\uff1a\u5de9\u56fa\u5730\u4f4d\uff0c\u7528\u79ef\u6781\u7684\u53e3\u7891\u5c06\u7231\u4f20\u64ad\u51fa\u53bb<\/p>\n<p>\u6700\u6709\u6548\u7684\u65b9\u5f0f\u662f\u4ec0\u4e48\uff1f\u63a8\u51fa\u63a8\u8350\u6216\u5fe0\u8bda\u5ea6\u8ba1\u5212\u3002<\/p>\n<p>\u6b63\u5982\u60a8\u5e0c\u671b\u81ea\u5df1\u7684\u4ea7\u54c1\u4e0e\u4f17\u4e0d\u540c\uff0c\u60a8\u7684\u5ba2\u6237\u4e5f\u5e0c\u671b\u611f\u89c9\u5230\u81ea\u5df1\u662f\u4e0e\u4f17\u4e0d\u540c\u7684\u3002\u60a8\u53ef\u4ee5\u4e3a\u5ba2\u6237\u63d0\u4f9b VIP \u4f18\u60e0\uff0c\u5982\u9884\u552e\u8bbf\u95ee\u6743\u9650\u6216\u72ec\u5bb6\u6298\u6263\uff1b\u63a8\u51fa\u63a8\u8350\u8ba1\u5212\uff0c\u901a\u8fc7\u6fc0\u52b1\u63aa\u65bd\u9f13\u52b1\u5ba2\u6237\u7559\u4e0b\u8bc4\u4ef7\uff0c\u6216\u9f13\u52b1\u5176\u4ed6\u4f01\u4e1a\u6ce8\u518c\u60a8\u7684\u670d\u52a1\uff0c\u751a\u81f3\u4e3a\u65b0\u6ce8\u518c\u7684\u7528\u6237\u63d0\u4f9b\u5956\u52b1\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-183010 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/competitive-advantage-chase-banking.png\" alt=\"competitive-advantage-chase banking\" width=\"2130\" height=\"530\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/competitive-advantage-chase-banking.png 2130w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/competitive-advantage-chase-banking-300x75.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/competitive-advantage-chase-banking-1024x255.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/competitive-advantage-chase-banking-768x191.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/competitive-advantage-chase-banking-1536x382.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/competitive-advantage-chase-banking-2048x510.png 2048w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/competitive-advantage-chase-banking-512x127.png 512w\" sizes=\"(max-width: 2130px) 100vw, 2130px\" 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src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/search-tracker-rank-tracker.png\" alt=\"search tracker - rank tracker\" width=\"1600\" height=\"718\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/search-tracker-rank-tracker.png 1600w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/search-tracker-rank-tracker-300x135.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/search-tracker-rank-tracker-1024x460.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/search-tracker-rank-tracker-768x345.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/search-tracker-rank-tracker-1536x689.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/search-tracker-rank-tracker-512x230.png 512w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p>\u4f7f\u7528 Similarweb \u641c\u7d22\u8ddf\u8e2a\u5668\uff0c\u76d1\u6d4b SERP 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