{"id":183140,"date":"2023-11-23T16:16:19","date_gmt":"2023-11-23T16:16:19","guid":{"rendered":"https:\/\/www.similarweb.com\/blog\/?p=183140"},"modified":"2025-05-13T08:31:36","modified_gmt":"2025-05-13T08:31:36","slug":"avoid-losing-business","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/avoid-losing-business\/","title":{"rendered":"How to Avoid Losing Business to Your Competitors"},"content":{"rendered":"

Is your traffic not rising like you wanted it to? Are your conversions plummeting? That unsubscribe button on your email marketing getting hit hard?<\/p>\n

Answer yes to any of these questions, and this points towards potential customers running out the door, away from your business.<\/p>\n

Now, for the next big question: Where is that target audience of yours going<\/em>?<\/p>\n

*Harsh truth alert* but they\u2019re probably going to your main competition. Here\u2019s how to stop losing customers to your competitors:<\/p>\n

5 ways to stop losing business to your competitors<\/h2>\n

1) Understand where your customers are going (and why)<\/h3>\n

Okay, so what\u2019s the deal? What have your competitors got that you don\u2019t?<\/p>\n

To figure this out, you need to look into your competitors as business – what they offer, how they promote it, their target audience<\/a>, and how it\u2019s actually going for them.<\/p>\n

Competitor analysis tools<\/a> like Similarweb offer you the website performance and engagement data of all your competitors, helping you to perform SWOT analysis<\/a>. That\u2019s the strengths and weaknesses, as well as your opportunities and threats as a business.<\/p>\n

\"website<\/p>\n

By comparing multiple competitors at once, you can assess the traffic share between you all, and prioritize your biggest competitors versus your lesser competitors. This will help you spend your time and efforts more efficiently.<\/p>\n

However, competitors can be competitors for a number of reasons – it\u2019s not all about general website traffic<\/a>. Consider their SEO and PPC campaigns, and run a content gap analysis<\/a> and keyword gap analysis<\/a> to see where you\u2019re missing out and spot opportunities for your own website.<\/p>\n

\"Keyword<\/p>\n

Among this research, you will probably find pages that are particularly high-performing for your competitors. Maybe they keep appearing when you type in a keyword (that you want for yourself) on search.<\/p>\n

\"Organic<\/p>\n

For the numbers \u2013 and all the other keywords \u2013 behind them, head to Organic Pages. Here you\u2019ll be able to gather a full understanding of the page\u2019s performance, with details including:<\/p>\n