{"id":183278,"date":"2023-11-26T08:04:40","date_gmt":"2023-11-26T08:04:40","guid":{"rendered":"https:\/\/www.similarweb.com\/blog\/?p=183278"},"modified":"2024-07-03T08:24:46","modified_gmt":"2024-07-03T08:24:46","slug":"tiktok-beauty-ecommerce","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/zh\/insights\/tiktok-beauty-ecommerce\/","title":{"rendered":"TikTok\uff1a\u7f8e\u599d\u96fb\u5b50\u5546\u52d9\u4e2d\u7684\u4e00\u80a1\u5f37\u5927\u529b\u91cf"},"content":{"rendered":"

\u6b64\u7bc7\u6458\u81ea\u8207 Statista \u5408\u4f5c\u64b0\u5beb\u7684\u5831\u544a\uff0c\u986f\u793a TikTok \u5728\u96fb\u5b50\u5546\u52d9\u4e2d\uff08\u5c24\u5176\u662f\u5728\u7f8e\u5bb9\u96f6\u552e\u696d\u4e2d\uff09\u65e5\u76ca\u6210\u70ba\u4e00\u80a1\u5f37\u5927\u529b\u91cf\u7684\u539f\u56e0\u3002<\/i><\/p>\n

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\u672c\u5831\u544a\u63a2\u8a0e TikTok \u5982\u4f55\u6210\u70ba\u96fb\u5b50\u5546\u52d9\u751f\u529b\u8ecd\u3001\u5176\u5728\u793e\u7fa4\u5546\u52d9\u9818\u57df\u4e2d\u626e\u6f14\u7684\u89d2\u8272\uff0c\u4ee5\u53ca\u54ea\u4e9b\u54c1\u724c\u5c07\u5f9e\u9019\u500b\u65b0\u7684\u8cfc\u7269\u7ba1\u9053\u4e2d\u7372\u5229\u3002Statista \u548c Similarweb \u5c07\u95dc\u9375\u8cc7\u6599\u8207\u539f\u59cb\u6d41\u91cf\u8cc7\u6599\u7d50\u5408\uff0c\u70ba\u4f60\u63d0\u4f9b\u958b\u59cb\u4f7f\u7528 TikTok for Business \u6240\u9700\u7684\u6240\u6709\u6d1e\u5bdf\u5206\u6790\u3002<\/p>\n

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TikTok \u4e0a\u7684\u6700\u5927\u5e74\u9f61\u5c64\u70ba 35-44 \u6b72 (32%)\u3002Android \u4e0a\u53ea\u6709 51% \u7684 TikTok \u4f7f\u7528\u8005\u5e74\u9f61\u5728 35 \u6b72\u4ee5\u4e0b\uff0c\u4e0d\u5230\u56db\u5206\u4e4b\u4e00\u7684\u4f7f\u7528\u8005\u5e74\u9f61\u5728 25 \u6b72\u4ee5\u4e0b\u3002\u9019\u4e9b\u6578\u5b57\u4f4e\u65bc 35 \u6b72\u4ee5\u4e0b\u5e74\u8f15\u4eba\u5728 Snapchat (68%) \u548c Instagram (57%) \u4e0a\u7684\u4f7f\u7528\u7387\u3002<\/p>\n

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\u6708\u9020\u8a2a\u91cf\u6700\u9ad8\u7684\u7f8e\u5bb9 DTC \u54c1\u724c\uff0c\u4f9d\u7167\u54c1\u724c\u641c\u5c0b\u91cf\u6392\u540d<\/b><\/h3>\n

\u7f8e\u570b\uff0c2023 \u5e74 4 \u6708\u81f3 9 \u6708\uff0cSimilarweb \u7814\u7a76\u60c5\u5831<\/i><\/p>\n

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\u7136\u800c\uff0c\u9019\u4e5f\u53ef\u80fd\u6210\u70ba\u77e5\u540d\u54c1\u724c\u7684\u9677\u9631\u3002\u6b63\u5982\u6211\u5011\u5728\u5b8c\u6574\u5831\u544a\u4e2d\u6240\u5f37\u8abf\u7684\u90a3\u6a23\uff0c\u50f9\u683c\u8f03\u9ad8\u7684\u54c1\u724c\u53ef\u80fd\u6703\u5728 TikTok \u4e0a\u5927\u653e\u7570\u5f69\uff0c\u4f46\u9019\u4e9b\u700f\u89bd\u91cf\u53ef\u80fd\u4e0d\u6703\u8f49\u5316\u70ba\u92b7\u552e\u984d\uff0c\u5f9e\u800c\u4f7f\u6d88\u8cbb\u8005\u80fd\u5920\u641c\u5c0b\u9019\u4e9b\u7522\u54c1\u7684\u300c\u5e73\u50f9\u66ff\u4ee3\u54c1\u300d\u6216\u4fbf\u5b9c\u7684\u4eff\u5192\u54c1\u3002\u96a8\u8457\u8fd1\u5169\u5e74\u901a\u8ca8\u81a8\u8139\u7387\u4e0d\u65b7\u6500\u5347\uff0c\u5168\u7403\u6d88\u8cbb\u8005\u90fd\u5c0d\u99ed\u5ba2\u6301\u958b\u653e\u614b\u5ea6\uff0c\u4e26\u5e0c\u671b\u5728\u50f9\u683c\uff08\u800c\u975e\u54c1\u8cea\uff09\u4e0a\u59a5\u5354\u3002<\/p>\n

Charlotte Tilbury \u6216 Drunk Elephant \u7b49\u54c1\u724c\u77e5\u540d\u5ea6\u6975\u9ad8\u7684\u9ad8\u7d1a\u54c1\u724c\u6df1\u53d7\u9019\u7a2e\u73fe\u8c61\u7684\u5f71\u97ff\uff0c\u5728\u5168\u7403\u7684\u5e73\u50f9\u66ff\u4ee3\u54c1\u641c\u5c0b\u4e2d\u540d\u5217\u524d\u8305\u3002<\/p>\n

\u95b1\u8b80\u5b8c\u6574\u7684 Similarweb + Statista \u5831\u544a\u300aTikTok\uff1a\u91cd\u5851\u7f8e\u5bb9\u7522\u696d\u7684\u9762\u8c8c<\/a>\u300b\uff0c\u4e86\u89e3\u66f4\u591a\u8a73\u7d30\u8cc7\u8a0a\u3002<\/p>\n

Similarweb \u6d1e\u5bdf\u5206\u6790\u8207\u6e9d\u901a (Insights & Communications ) \u5718\u968a\u53ef\u61c9\u8981\u6c42\u70ba\u65b0\u805e\u5a92\u9ad4\u63d0\u4f9b\u66f4\u591a\u6216\u66f4\u65b0\u7684\u8cc7\u6599\uff08\u6b61\u8fce\u5a92\u9ad4\u8a18\u8005\u767c\u9001\u90f5\u4ef6\u81f3\uff1apress@similarweb.com\uff09\u3002\u5728\u5f15\u7528\u6211\u5011\u7684\u8cc7\u6599\u6642\uff0c\u8acb\u5c07 Similarweb \u5217\u5165\u8cc7\u6599\u4f86\u6e90\uff0c\u4e26\u9023\u7d50\u56de\u6700\u76f8\u95dc\u7684\u90e8\u843d\u683c\u6587\u7ae0\u6216<\/i> similarweb.com\/blog\/insights\/<\/i><\/a>\u3002<\/i><\/p>\n

\u806f\u7d61\u65b9\u5f0f\uff1a<\/b>\u5982\u9700\u66f4\u591a\u8cc7\u8a0a\uff0c\u8acb\u5beb\u4fe1\u81f3 press@similarweb.com\u3002<\/p>\n

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\u7814\u7a76\u65b9\u6cd5<\/b><\/a><\/p>\n

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\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

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