{"id":183333,"date":"2023-11-27T09:54:30","date_gmt":"2023-11-27T09:54:30","guid":{"rendered":"https:\/\/www.similarweb.com\/blog\/?p=183333"},"modified":"2024-07-02T14:03:16","modified_gmt":"2024-07-02T14:03:16","slug":"steal-competitors-keywords","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/ja\/marketing\/seo\/steal-competitors-keywords\/","title":{"rendered":"\u7af6\u5408\u4ed6\u793e\u306e\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u624b\u306b\u5165\u308c\u308b\u65b9\u6cd5"},"content":{"rendered":"<p>\u79c1\u305f\u3061\u306f\u8ab0\u3067\u3082\u624b\u306b\u5165\u3089\u306a\u3044\u3068\u601d\u3046\u3068\u6b32\u3057\u304f\u306a\u308a\u307e\u3059\u3088\u306d\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001\u305d\u308c\u304c\u624b\u306b\u5165\u308b\u3068\u3057\u305f\u3089\u3069\u3046\u3055\u308c\u307e\u3059\u304b\uff1f\u3053\u3093\u306a\u5834\u5408\u3067\u3059\u3002\u5b9f\u969b\u306b\u7af6\u5408\u4ed6\u793e\u306e\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u77e5\u3063\u3066\u3001\u81ea\u5206\u306e\u3082\u306e\u306b\u3059\u308b\u3053\u3068\u306f\u53ef\u80fd\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u305d\u308c\u3092\u77e5\u308b\u306b\u306f\u3001\u7af6\u5408\u4ed6\u793e\u304c\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u5f97\u3066\u3044\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u898b\u3064\u3051\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u4eba\u3005\u306f\u3001\u4f55\u3068\u691c\u7d22\u3057\u3066\u7af6\u5408\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306b\u305f\u3069\u308a\u7740\u3044\u305f\u306e\u304b\uff1f<\/p>\n<p><strong>\u30cd\u30bf\u30d0\u30ec\u6ce8\u610f\uff1a:<\/strong> Similarweb\uff08\u30b7\u30df\u30e9\u30fc\u30a6\u30a7\u30d6\uff09\u3067\u306f\u3001\u305d\u306e\u3059\u3079\u3066\u3001\u3055\u3089\u306b\u305d\u308c\u4ee5\u4e0a\u3092\u660e\u3089\u304b\u306b\u3057\u307e\u3059\u3002<\/p>\n<p>\u3053\u3053\u3067\u306fSimilarweb\u3092\u4f7f\u3063\u30665\u3064\u306e\u7c21\u5358\u306a\u30b9\u30c6\u30c3\u30d7\u3067\u7af6\u5408\u4ed6\u793e\u306e\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u77e5\u308b\u65b9\u6cd5\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h2>\u7af6\u5408\u4ed6\u793e\u306e\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u624b\u306b\u5165\u308c\u308b\u65b9\u6cd5<\/h2>\n<h3>1) \u7af6\u5408\u4e0a\u4f4d5\u793e\u3092\u898b\u3064\u3051\u308b<\/h3>\n<p><a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/competitive-keyword-research\/\">\u7af6\u5408\u4ed6\u793e\u304c\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3057\u3066\u3044\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u898b\u3064\u3051\u308b\uff08\u82f1\u8a9e\uff09<\/a> 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decoding=\"async\" class=\"alignnone wp-image-183037 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-target-organic-competitors.png\" alt=\"\u7af6\u5408\u4ed6\u793e\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u624b\u306b\u3044\u308c\u308b\u30fc \u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u306a\u7af6\u5408\u4ed6\u793e\" width=\"1442\" height=\"557\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-target-organic-competitors.png 1442w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-target-organic-competitors-300x116.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-target-organic-competitors-1024x396.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-target-organic-competitors-768x297.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-target-organic-competitors-512x198.png 512w\" sizes=\"(max-width: 1442px) 100vw, 1442px\" \/><\/p>\n<p>Similarweb\u306e\u300c\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u306e\u7af6\u5408\u300d\u30ec\u30dd\u30fc\u30c8\u3092\u4f7f\u3063\u3066\u3001target.com\u3092\u4f8b\u306b\u898b\u3066\u307f\u308b\u3068\u3001<a href=\"https:\/\/www.similarweb.com\/ja\/website\/target.com\/\">Target.com\u306e\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u30c8\u30e9\u30d5\u30a3\u30c3\u30af<\/a>\u3068\u7af6\u5408\u3057\u3066\u3044\u308b\u3044\u304f\u3064\u304b\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u30de\u30fc\u30b1\u30c3\u30c8\u30d7\u30ec\u30a4\u30b9\u304c\u3001\u3055\u3089\u306b\u3044\u304f\u3064\u304b\u3042\u308b\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3059\uff1a<\/p>\n<ul>\n<li>\u691c\u7d22\u30aa\u30fc\u30d0\u30fc\u30e9\u30c3\u30d7\u30b9\u30b3\u30a2<\/li>\n<li>\u91cd\u8907\u30ad\u30fc\u30ef\u30fc\u30c9<\/li>\n<li>\u7dcf\u30c8\u30e9\u30d5\u30a3\u30c3\u30af<\/li>\n<li>\u696d\u754c<\/li>\n<\/ul>\n<p>\u5915\u98df\u304b\u3089\u6700\u65b0\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u88fd\u54c1\u307e\u3067\u3042\u3089\u3086\u308b\u3082\u306e\u304c\u898b\u3064\u304b\u308b\u300c\u30de\u30fc\u30b1\u30c3\u30c8\u30d7\u30ec\u30a4\u30b9\u300d\u304b\u3089\u3001\u3088\u308a\u7279\u5316\u3057\u305f\u3082\u306e\u306b\u306a\u308b\u306b\u3064\u308c\u3066\u3001\u691c\u7d22\u306e\u91cd\u8907\u306f\u6e1b\u5c11\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<h3>2) 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Similarweb\u3092\u4f7f\u3048\u3070\u305d\u308c\u304c\u308f\u304b\u308a\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-183038 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-target-organic-pages.png\" alt=\"\u7af6\u5408\u4ed6\u793e\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u624b\u306b\u3044\u308c\u308b\u30fc\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u30da\u30fc\u30b8\" width=\"918\" height=\"645\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-target-organic-pages.png 918w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-target-organic-pages-300x211.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-target-organic-pages-768x540.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-target-organic-pages-512x360.png 512w\" sizes=\"(max-width: 918px) 100vw, 918px\" \/><\/p>\n<p>\u904e\u53bb1\u5e74\u9593\u3092\u898b\u3066\u307f\u308b\u3068\u3001\u3053\u308c\u3089\u306eTarget\u306e\u30da\u30fc\u30b8\u306f\u7c73\u56fd\u3067\u5927\u304d\u306a\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u7372\u5f97\u3057\u3066\u3044\u307e\u3059\u3002 \u4e0a\u4f4d15\u4f4d\u306e\u3046\u3061\u300cps5\u300d\u3092\u9664\u304f\u307b\u3068\u3093\u3069\u304c\u30d6\u30e9\u30f3\u30c9\u95a2\u9023\u306e\u30ad\u30fc\u30ef\u30fc\u30c9 \u3067\u3059\uff08\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5ea6\u306e\u9ad8\u3055\u3092\u793a\u3057\u3066\u3044\u307e\u3059\uff09\u3002\u73fe\u5728\u306e<a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/keyword-difficulty\/\">\u30ad\u30fc\u30ef\u30fc\u30c9\u96e3\u6613\u5ea6<\/a>\uff08\u82f1\u8a9e\uff09\u306f80\u3067\u3001\u660e\u3089\u304b\u306bTarget\u304c\u4eba\u6c17\u306e\u3042\u308b\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306e\u30de\u30fc\u30b1\u30c3\u30c8\u30d7\u30ec\u30a4\u30b9\u3068\u3057\u3066\u306e\u6a29\u5a01\u3092\u7372\u5f97\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>Target\u304c\u3042\u306a\u305f\u306e\u76f4\u63a5\u306e\u7af6\u5408\u76f8\u624b\u3060\u3068\u4eee\u5b9a\u3057\u307e\u3057\u3087\u3046\u3002\u3053\u306e\u60c5\u5831\u3092\u3069\u306e\u3088\u3046\u306b\u5229\u7528\u3057\u3066\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u624b\u306b\u5165\u308c\u305f\u308a\u53d6\u308a\u623b\u3057\u305f\u308a\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u304b? \u6b21\u306e\u3088\u3046\u306a\u8cea\u554f\u3092\u3054\u81ea\u8eab\u306b\u3057\u3066\u307f\u307e\u3057\u3087\u3046\uff1a<\/p>\n<ul>\n<li>\u30b5\u30d6\u30c9\u30e1\u30a4\u30f3\u3068\u30ab\u30c6\u30b4\u30ea\u30da\u30fc\u30b8\u306b\u306f\u6b63\u3057\u3044\u30ad\u30fc\u30ef\u30fc\u30c9\u304c\u542b\u307e\u308c\u3066\u3044\u308b\u304b?<\/li>\n<li>\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306f\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u306a\u3069\u306e\u30a4\u30d9\u30f3\u30c8\u5411\u3051\u306b\u5b8c\u5168\u306b\u6700\u9069\u5316\u3055\u308c\u3066\u3044\u308b\u304b?<\/li>\n<li>\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306b\u306f\u30d8\u30eb\u30d7\u3084\u56de\u7b54\u306a\u3069\u30e6\u30fc\u30b6\u30fc\u30b5\u30dd\u30fc\u30c8\u3092\u63d0\u4f9b\u3059\u308b\u5834\u6240\u304c\u3042\u308b\u304b?<\/li>\n<li>\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306f\u3001\u305d\u3053\u306b\u30e6\u30fc\u30b6\u30fc\u3092\u8a98\u5c0e\u3059\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u3068\u4e00\u81f4\u3057\u3066\u3044\u308b\u304b?<\/li>\n<\/ul>\n<p>\u300c\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u30da\u30fc\u30b8\u300d\u3092\u4f7f\u7528\u3059\u308b\u3068\u3001\u65b0\u3057\u304f\u767a\u898b\u3055\u308c\u305f\u30da\u30fc\u30b8\u3084\u30c8\u30ec\u30f3\u30c9\u30da\u30fc\u30b8\u3092\u30d5\u30a3\u30eb\u30bf\u30ea\u30f3\u30b0\u3057\u3066\u3001\u7af6\u5408\u4ed6\u793e\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u304c\u6642\u9593\u306e\u7d4c\u904e\u3068\u3068\u3082\u306b\u3069\u306e\u3088\u3046\u306b\u5909\u5316\u3057\u3066\u3044\u308b\u304b\u3092\u78ba\u8a8d\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3>3) \u7af6\u5408\u4ed6\u793e\u304c\u6ce8\u76ee\u3057\u3066\u3044\u308b\u30c8\u30d4\u30c3\u30af\u3092\u660e\u3089\u304b\u306b\u3059\u308b<\/h3>\n<p>\u6700\u3082\u591a\u304f\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u7372\u5f97\u3059\u308b\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u30da\u30fc\u30b8\u304b\u3089\u306f\u3001\u7af6\u5408\u4ed6\u793e\u304c\u30b3\u30f3\u30c6\u30f3\u30c4\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u4f55\u3092\u30ab\u30d0\u30fc\u3057\u3066\u3044\u308b\u306e\u304b\u3001\u307e\u305f\u3001\u4f55\u3092\u5f97\u610f\u3068\u3057\u3066\u3044\u308b\u306e\u304b\u304c\u308f\u304b\u308a\u307e\u3059\u3002\u305d\u3057\u3066\u3001\u3046\u307e\u304f\u3044\u3063\u3066\u3044\u308b\u7279\u5b9a\u306e\u30c8\u30d4\u30c3\u30af\uff08\u3068\u305d\u306e\u6642\u671f\uff09\u3092\u898b\u3064\u3051\u3066\u3001\u3055\u3089\u306b\u6df1\u304f\u6398\u308a\u4e0b\u3052\u305f\u3044\u3068\u8003\u3048\u308b\u3067\u3057\u3087\u3046\u3002\u3057\u304b\u3082\u305d\u308c\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-183036 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-target-careers.png\" alt=\"\u7af6\u5408\u4ed6\u793e\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u624b\u306b\u3044\u308c\u308b\u30fc\u30ad\u30e3\u30ea\u30a2\" width=\"1380\" height=\"408\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-target-careers.png 1380w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-target-careers-300x89.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-target-careers-1024x303.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-target-careers-768x227.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-target-careers-512x151.png 512w\" sizes=\"(max-width: 1380px) 100vw, 1380px\" \/><\/p>\n<p>\u305d\u306e\u305f\u3081\u306b\u4f7f\u7528\u3059\u308b\u30c4\u30fc\u30eb\u306f\u3001\u300c\u30ad\u30fc\u30ef\u30fc\u30c9\u30d5\u30ec\u30fc\u30ba\u300d\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001\u975e\u30d6\u30e9\u30f3\u30c9\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u300ccareers\uff08\u30ad\u30e3\u30ea\u30a2\uff09\u300d \u3092\u53d6\u308a\u4e0a\u3052\u307e\u3059\u3002\u3053\u308c\u306f\u5e45\u5e83\u3044\u691c\u7d22\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u3059\u304c\u3001Target\u306e<a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/traffic-share\/\">\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u30b7\u30a7\u30a2<\/a>\uff08\u82f1\u8a9e\uff09\u306f\u7c73\u56fd\u5e02\u5834\u5168\u4f53\u306e1.03%\u3067\u3059\u3002<\/p>\n<p>\u6bd4\u8f03\u6a5f\u80fd\u3092\u4f7f\u3063\u3066\u3001\u81ea\u793e\u3084\u8907\u6570\u306e\u7af6\u5408\u4ed6\u793e\u304c\u76f8\u4e92\u306b\u3069\u306e\u3088\u3046\u306a\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u767a\u63ee\u3057\u3066\u3044\u308b\u304b\u3092\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002\u3053\u3053\u3067\u306fWalmart\u304c\u3053\u306e\u91cd\u8907\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u7af6\u5408\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u30b7\u30a7\u30a2\u306e\u5927\u90e8\u5206\uff0865.3%\uff09\u3092\u5360\u3081\u3066\u3044\u308b\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-183039 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-target-vs-walmart.png\" alt=\"\u7af6\u5408\u4ed6\u793e\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u624b\u306b\u3044\u308c\u308b\u30fcTaeget \u5bfe Walmart\" width=\"1566\" height=\"564\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-target-vs-walmart.png 1566w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-target-vs-walmart-300x108.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-target-vs-walmart-1024x369.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-target-vs-walmart-768x277.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-target-vs-walmart-1536x553.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-target-vs-walmart-512x184.png 512w\" sizes=\"(max-width: 1566px) 100vw, 1566px\" \/><\/p>\n<p>\u3069\u306e\u7af6\u5408\u4ed6\u793e\u304c\u30d3\u30b8\u30cd\u30b9\u306b\u5fc5\u8981\u3067\u6b20\u304b\u305b\u306a\u3044\u91cd\u8981\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u30b7\u30a7\u30a2\u3092\u7372\u5f97\u3057\u3066\u3044\u308b\u304b\u3092\u898b\u6975\u3081\u308b\u3053\u3068\u306f\u3001\u6b21\u306e\u3053\u3068\u304c\u7406\u89e3\u3067\u304d\u308b\u3053\u3068\u306b\u306a\u308a\u307e\u3059\uff1a<\/p>\n<ol>\n<li>\u30ad\u30fc\u30ef\u30fc\u30c9\u304c\u30e6\u30fc\u30b6\u30fc\u3092\u8a98\u5c0e\u3059\u308b\u5834\u6240<\/li>\n<li>\u3069\u306e\u3088\u3046\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u30e6\u30fc\u30b6\u30fc\u3092\u60f9\u304d\u3064\u3051\u3066\u3044\u308b\u306e\u304b<\/li>\n<li>\u7af6\u5408\u4ed6\u793e\u304c\u3053\u308c\u3092\u3069\u3046\u5ba3\u4f1d\u3057\u3066\u3044\u308b\u304b<\/li>\n<\/ol>\n<p>\u8907\u6570\u306e\u7af6\u5408\u4ed6\u793e\u3092\u6bd4\u8f03\u3057\u3001\u975e\u30d6\u30e9\u30f3\u30c9\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u9078\u629e\u3059\u308b\u3053\u3068\u3067\u3001\u8ab0\u3082\u304c\u8a71\u984c\u306b\u3057\u3066\u3044\u308b\u30c8\u30d4\u30c3\u30af\u3084\u7af6\u5408\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u30b7\u30a7\u30a2\u3092\u3059\u3050\u306b\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-183034 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-multiple-competitors.png\" alt=\"\u7af6\u5408\u4ed6\u793e\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u624b\u306b\u3044\u308c\u308b\u30fc\u8907\u6570\u306e\u7af6\u5408\u4ed6\u793e\" width=\"1229\" height=\"967\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-multiple-competitors.png 1229w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-multiple-competitors-300x236.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-multiple-competitors-1024x806.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-multiple-competitors-768x604.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-multiple-competitors-512x403.png 512w\" sizes=\"(max-width: 1229px) 100vw, 1229px\" \/><\/p>\n<p>\u3053\u306e\u753b\u9762\u304b\u3089\u4e3b\u306a\u30c8\u30d4\u30c3\u30af\u3092\u9078\u629e\u3057\u3001\u305d\u308c\u3089\u3092<a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/digital-marketing-strategy\/\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565<\/a>\uff08\u82f1\u8a9e\uff09\u306b\u7d44\u307f\u8fbc\u3080\u65b9\u6cd5\u3084\u73fe\u5728\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u6700\u9069\u5316\u3059\u308b\u65b9\u6cd5\u3092\u691c\u8a0e\u3057\u307e\u3059\u3002\u3053\u306e\u4f8b\u3067\u306f\u3001\u30d3\u30c7\u30aa\u3001\u30b2\u30fc\u30e0\u3001\u97f3\u697d\u306a\u3069\u306e\u30ab\u30c6\u30b4\u30ea\u3068\u3001\u5546\u54c1\u3092\u30d7\u30ec\u30bc\u30f3\u30c8\u3068\u3057\u3066\u5ba3\u4f1d\u3059\u308b\u65b9\u6cd5\u3092\u518d\u691c\u8a0e\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3>4) \u30a4\u30f3\u30d1\u30af\u30c8\u306e\u3042\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u898b\u3064\u3051\u308b<\/h3>\n<p>\u691c\u7d22\u3067\u6700\u3082\u4eba\u6c17\u306e\u3042\u308b\u30da\u30fc\u30b8\u304b\u3089\u3001\u305d\u306e\u30c8\u30d4\u30c3\u30af\u3001\u305d\u3057\u3066\u4eca\u3001\u3042\u306a\u305f\u306e<a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/content-marketing\/content-marketing-strategy\/\">\u30b3\u30f3\u30c6\u30f3\u30c4\u6226\u7565<\/a>\uff08\u82f1\u8a9e\uff09\u3092\u523a\u6fc0\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u8aad\u3093\u3067\u3082\u3089\u3046\u305f\u3081\u306e\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u691c\u7d22\u7528\u8a9e\u3084\u30ad\u30fc\u30ef\u30fc\u30c9\u307e\u3067\u3002<\/p>\n<p>\u30ef\u30f3\u30af\u30ea\u30c3\u30af\u3067\u7c21\u5358\u306b\u898b\u3064\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3068\u8a00\u3063\u305f\u3089\u4fe1\u3058\u3066\u3044\u305f\u3060\u3051\u307e\u3059\u304b\uff1f \u305d\u3046\u3001\u3067\u304d\u308b\u306e\u3067\u3059\u3002<\/p>\n<p>\u4e0a\u8a18\u306e\u30c8\u30d4\u30c3\u30af\u304b\u3089\u300cgaming\uff08\u30b2\u30fc\u30df\u30f3\u30b0\uff09\u300d \u3092\u9078\u629e\u3057\u3066\u3001\u3053\u308c\u3089\u306e\u7af6\u5408\u304c\u4f55\u306b\u3064\u3044\u3066\u8a71\u3057\u3066\u3044\u308b\u306e\u304b\u3092\u898b\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-183032 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-gaming-keywords.png\" alt=\"\u7af6\u5408\u4ed6\u793e\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u624b\u306b\u3044\u308c\u308b\u30fc\u30ad\u30fc\u30ef\u30fc\u30c9\u300c\u30b2\u30fc\u30e0\u300d\" width=\"1575\" height=\"770\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-gaming-keywords.png 1575w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-gaming-keywords-300x147.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-gaming-keywords-1024x501.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-gaming-keywords-768x375.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-gaming-keywords-1536x751.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-gaming-keywords-512x250.png 512w\" sizes=\"(max-width: 1575px) 100vw, 1575px\" \/><\/p>\n<p>Similarweb\u306e\u300c\u30ad\u30fc\u30ef\u30fc\u30c9\u300d\u6a5f\u80fd\u306f\u3001\u30ad\u30fc\u30ef\u30fc\u30c9\u306b\u3064\u3044\u3066\u77e5\u3063\u3066\u304a\u304f\u3079\u304d\u3059\u3079\u3066\u306e\u60c5\u5831 \uff08\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3001\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u96e3\u6613\u5ea6\u3001<a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/search-intent\/\">\u691c\u7d22\u610f\u56f3<\/a>\uff08\u82f1\u8a9e\uff09\u3001\u30dc\u30ea\u30e5\u30fc\u30e0\u3001<a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/sem-ppc\/what-is-cpc\/\">CPC<\/a>\uff08\u82f1\u8a9e\uff09\u306a\u3069\uff09\u3092\u63d0\u4f9b\u3059\u308b\u4fbf\u5229\u306a\u30c4\u30fc\u30eb\u306a\u3060\u3051\u3067\u306a\u304f\u3001\u7279\u5b9a\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u306b\u5bfe\u3059\u308bSERP\u306e\u7279\u5fb4\u3082\u8b58\u5225\u3057\u307e\u3059\u3002<\/p>\n<p><a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/keyword-gap-analysis\/\">\u898b\u9003\u3057\u3066\u3044\u308b\u30ad\u30fc\u30ef\u30fc\u30c9<\/a>\uff08\u82f1\u8a9e\uff09\u3092\u7d20\u65e9\u304f\u7c21\u5358\u306b\u898b\u3064\u3051\u3089\u308c\u308b\u3082\u30461\u3064\u306e\u65b9\u6cd5\u306f\u3001\u30ad\u30fc\u30ef\u30fc\u30c9\u30ae\u30e3\u30c3\u30d7\u30c4\u30fc\u30eb\u3067\u3059\u3002\u30d3\u30b8\u30e5\u30a2\u30eb\u307e\u305f\u306f\uff08\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u53ef\u80fd\u306a\uff09\u30ea\u30b9\u30c8\u306e\u3069\u3061\u3089\u3092\u9078\u3093\u3067\u3082\u3001\u30d5\u30a3\u30eb\u30bf\u30fc\u3092\u4f7f\u7528\u3057\u3066\u691c\u7d22\u3092\u7d5e\u308a\u8fbc\u307f\u3001\u6226\u7565\u3092\u6539\u5584\u3059\u308b\u65b9\u6cd5\u3092\u898b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-183033 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-keyword-gap.png\" alt=\"\u7af6\u5408\u4ed6\u793e\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u624b\u306b\u3044\u308c\u308b\u30fc\u30ad\u30fc\u30ef\u30fc\u30c9\u30ae\u30e3\u30c3\u30d7\" width=\"2428\" height=\"1598\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-keyword-gap.png 2428w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-keyword-gap-300x197.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-keyword-gap-1024x674.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-keyword-gap-768x505.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-keyword-gap-1536x1011.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-keyword-gap-2048x1348.png 2048w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-keyword-gap-512x337.png 512w\" sizes=\"(max-width: 2428px) 100vw, 2428px\" \/><\/p>\n<p>\u8ab0\u304c\u3042\u306a\u305f\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u5171\u6709\u3057\u3001\u73fe\u5728\u3001<a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/serp-features\/\">SERP\u30d5\u30a3\u30fc\u30c1\u30e3\u30fc<\/a>\uff08\u82f1\u8a9e\uff09\u3067\u512a\u4f4d\u306b\u7acb\u3063\u3066\u3044\u308b\u306e\u304b\u3092\u78ba\u8a8d\u3057\u3001\u30a4\u30f3\u30b9\u30d4\u30ec\u30fc\u30b7\u30e7\u30f3\u3092\u7372\u5f97\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3>5) \u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u6226\u7565\u3092\u6700\u9069\u5316\u3057\u3066\u9069\u5fdc\u3055\u305b\u308b<\/h3>\n<p>\u2026\u305d\u306e\u30a4\u30f3\u30b9\u30d4\u30ec\u30fc\u30b7\u30e7\u30f3\u3092\u5229\u7528\u3057\u3066\u3001<a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/seo-strategy\/\">\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u691c\u7d22\u306e\u6226\u7565\uff08\u82f1\u8a9e\uff09<\/a>\u3092\u69cb\u7bc9\u3057\u307e\u3059\u3002<\/p>\n<p>\u7af6\u5408\u4ed6\u793e\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u54c1\u8cea\u3092\u5206\u6790\u3057\u307e\u3059\u3002\u304a\u305d\u3089\u304f\u3001\u7af6\u5408\u4ed6\u793e\u304c\u7279\u5b9a\u306e\u8a9e\u8abf\u3001<a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/meta-tags\/\">\u8208\u5473\u3092\u5f15\u304f\u30e1\u30bf\u30c7\u30fc\u30bf\uff08\u82f1\u8a9e<\/a>\uff09\u3001\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u30c4\u30fc\u30eb\u3001\u307e\u305f\u306f\u5927\u624b\u30d6\u30e9\u30f3\u30c9\u3084\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3068\u306e\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u3092\u6301\u3063\u3066\u3044\u308b\u3053\u3068\u306b\u6c17\u4ed8\u304f\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u3053\u308c\u3089\u306e\u8abf\u67fb\u7d50\u679c\u3092\u6d3b\u7528\u3057\u3066\u3001\u7af6\u5408\u4ed6\u793e\u3088\u308a\u308210\u500d\u512a\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u3057\u307e\u3059\u3002<\/p>\n<p>\u305d\u308c\u306b\u306f\u6b21\u306e\u3088\u3046\u306a\u65b9\u6cd5\u304c\u3042\u308a\u307e\u3059\uff1a<\/p>\n<ul>\n<li>\u8aad\u8005\u306b\u3068\u3063\u3066\u4fa1\u5024\u306e\u3042\u308b\u6b20\u843d\u9805\u76ee\u306e\u8ffd\u52a0\u3059\u308b<\/li>\n<li>\u5bfe\u8c61\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\uff08\u82f1\u8a9e\uff09\u306e\u8cea\u554f\u30af\u30a8\u30ea\u306b\u5fc5\u305a\u56de\u7b54\u3059\u308b<\/li>\n<li>\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u5f37\u5316\u3057\u3001\u4fe1\u983c\u6027\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u5185\u90e8\u30ea\u30f3\u30af\u3084\u5916\u90e8\u30ea\u30f3\u30af\u3092\u542b\u3081\u308b<\/li>\n<li>\u30af\u30ea\u30c3\u30af\u30b9\u30eb\u30fc\u7387\u3092\u9ad8\u3081\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b<a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/featured-snippets\/\">\u3001\u5f37\u8abf\u30b9\u30cb\u30da\u30c3\u30c8\uff08\u82f1\u8a9e\uff09<\/a>\u3068\u30b9\u30ad\u30fc\u30de\u3092\u5fd8\u308c\u306a\u3044<\/li>\n<li>\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u76e3\u8996\u3057\u3001<a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/content-optimization\/\">\u5b9a\u671f\u7684\u306b\u66f4\u65b0\u3057\u3066<\/a>\u6700\u9069\u5316\u3059\u308b\uff08\u82f1\u8a9e\uff09<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone wp-image-183035 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-question-queries-gaming.png\" alt=\"\u7af6\u5408\u4ed6\u793e\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u624b\u306b\u3044\u308c\u308b\u30fc\u8cea\u554f\u30af\u30a8\u30ea\u300c\u30b2\u30fc\u30e0\u300d\" width=\"1508\" height=\"647\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-question-queries-gaming.png 1508w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-question-queries-gaming-300x129.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-question-queries-gaming-1024x439.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-question-queries-gaming-768x330.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/steal-competitors-keywords-question-queries-gaming-512x220.png 512w\" sizes=\"(max-width: 1508px) 100vw, 1508px\" \/><\/p>\n<p>\u3053\u308c\u3089\u306f\u3059\u3079\u3066\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u54c1\u8cea\u306b\u30d7\u30e9\u30b9\u306e\u5f71\u97ff\u3092\u53ca\u307c\u3057\u3001Google\u3067\u306e\u30e9\u30f3\u30ad\u30f3\u30b0\u306e\u5411\u4e0a\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n<p>\u3053\u308c\u3089\u304b\u3089\u5b66\u3079\u308b\u6559\u8a13\u306f\u306a\u3093\u3067\u3057\u3087\u3046\u304b\uff1f \u8ffd\u8de1\u3001\u5165\u624b\u3001\u6700\u9069\u5316\u3057\u307e\u3059\u3002\u305d\u3057\u3066\u76e3\u8996\u3092\u3084\u3081\u306a\u3044\u3067\u304f\u3060\u3055\u3044\u3002<\/p>\n<h2>\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u7279\u5b9a\u3057\u3001Similarweb\u3092\u4f7f\u3063\u3066\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u624b\u306b\u5165\u308c\u308b<\/h2>\n<p>1) <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/seo-competitive-analysis\/\">\u691c\u7d22\u7af6\u5408\u4ed6\u793e\u6226\u7565\u3092\u8ffd\u8de1\u3057\uff08\u82f1\u8a9e<\/a>\uff092) \u7af6\u5408\u4ed6\u793e\u306e\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u624b\u306b\u5165\u308c\u3066\u30013) \u30ad\u30fc\u30ef\u30fc\u30c9\u30e9\u30f3\u30ad\u30f3\u30b0\u3092\u5411\u4e0a\u3055\u305b\u30014) \u7d50\u679c\u3068\u3057\u3066\u3001\u3088\u308a\u591a\u304f\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3068\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u5411\u4e0a\u3055\u305b\u308b\u306e\u306b\u5f79\u7acb\u3064Similarweb\u306e\u3088\u3046\u306a<a href=\"https:\/\/www.similarweb.com\/corp\/ja\/marketing\/\">\u30aa\u30fc\u30eb\u30fb\u30a4\u30f3\u30fb\u30ef\u30f3\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c4\u30fc\u30eb\uff08\u82f1\u8a9e\uff09<\/a>\u304c\u3042\u308c\u3070\u3001\u5b8c\u74a7\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u79c1\u305f\u3061\u306e\u8a00\u8449\u3092\u9d5c\u5451\u307f\u306b\u3059\u308b\u5fc5\u8981\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u4eca\u3059\u3050Similarweb\u3092\u7121\u6599\u3067\u304a\u8a66\u3057\u304f\u3060\u3055\u3044\u3002<\/p>\n<p><em>    <div class=\"post-banner post-banner--base\">\n        <div class=\"post-banner__wrapper\">\n            <div class=\"post-banner__text\">\n                                    <p class=\"post-banner__title\">\u7af6\u5408\u4ed6\u793e\u306b\u5dee\u3092\u3064\u3051\u3001\u512a\u308c\u305f\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u767a\u63ee<\/p>\n                                    <p class=\"post-banner__subtitle\">\u30c7\u30fc\u30bf\u306e\u529b\u3067\u7af6\u4e89\u512a\u4f4d\u6027\u3092\u7372\u5f97\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n                                <div class=\"post-banner__button-wrapper\">\n                                            <a class=\"swui-button swui-button--solid swui-button--primary post-banner__button js-post-banner\"\n                           href=\"https:\/\/account.similarweb.com\"\n                           data-disable-dynamic-tracking\n                        >\u30b7\u30df\u30e9\u30fc\u30a6\u30a7\u30d6\u3092\u7121\u6599\u3067\u304a\u8a66\u3057\u304f\u3060\u3055\u3044<\/a>\n                                    <\/div>\n            <\/div>\n                    <\/div>\n    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