{"id":183438,"date":"2023-11-28T14:12:31","date_gmt":"2023-11-28T14:12:31","guid":{"rendered":"https:\/\/www.similarweb.com\/blog\/?p=183438"},"modified":"2024-07-03T08:18:26","modified_gmt":"2024-07-03T08:18:26","slug":"temu-us-strategy","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/zh\/insights\/temu-us-strategy\/","title":{"rendered":"Temu \u5728\u7f8e\u56fd\u7684\u7b56\u7565\uff1a\u6210\u4e3a\u7535\u5b50\u5546\u52a1\u660e\u661f"},"content":{"rendered":"<p>\u5728\u4e00\u5e74\u591a\u4e00\u70b9\u7684\u65f6\u95f4\u91cc\uff0cTemu \u5b9e\u73b0\u4e86\u6d41\u91cf\u548c\u9500\u552e\u989d\u7684\u98de\u901f\u589e\u957f\uff0c\u5176\u4e2d\u5f88\u5927\u4e00\u90e8\u5206\u662f\u5728\u7f8e\u56fd\u3002<\/p>\n<p>\u5728\u8fd9\u7bc7\u6587\u7ae0\u4e2d\uff0c\u6211\u4eec\u5c06\u6df1\u5165\u63a2\u8ba8 Similarweb \u7ebf\u4e0a\u6570\u636e\uff0c\u4ee5\u63ed\u793a Temu \u5728\u5982\u6b64\u77ed\u7684\u65f6\u95f4\u5185\u6210\u4e3a\u8425\u9500\u8d85\u7ea7\u660e\u661f\u7684\u7b56\u7565\u548c\u6218\u672f\u3002<\/p>\n<p>\u6211\u4eec\u5c06\u4ecb\u7ecd\uff1a<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\u8fde\u7eed\u51fa\u62f3\u7684\u8425\u9500\u65b9\u5f0f\u8ba9 Temu \u5728\u4e0d\u5230 12 \u4e2a\u6708\u7684\u65f6\u95f4\u5185\u5728\u7f8e\u56fd\u6536\u83b7\u4e86 4300 \u4e07\u4e2a\u7f51\u7ad9\u8bbf\u5ba2<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\u8be5\u7b56\u7565\u4f7f\u4ed6\u4eec\u7684\u7f51\u7edc\u6d41\u91cf\u5728 2023 \u5e74 2 \u6708\u589e\u52a0\u4e86 17%\uff0c\u5e94\u7528\u7a0b\u5e8f\u4e0b\u8f7d\u91cf\u589e\u52a0\u4e86 40%<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\u6d88\u8d39\u8005\u884c\u4e3a\u201c\u5b8c\u7f8e\u98ce\u66b4\u201d\u662f Temu \u81f4\u80dc\u8425\u9500\u7b56\u7565\u7684\u57fa\u7840\u2014\u2014\u60a8\u53ef\u4ee5\u5c06\u5176\u7eb3\u5165\u81ea\u5df1\u7684\u8425\u9500\u4e2d<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Temu \u4ece\u8c01\u90a3\u91cc\u593a\u53d6\u4e86\u6d41\u91cf\uff0c\u8fd9\u63ed\u793a\u4e86\u5176\u7b56\u7565\u7684\u54ea\u4e9b\u5185\u5bb9<\/li>\n<\/ul>\n<p>\u4f46\u9996\u5148\uff0c\u6211\u4eec\u5148\u6765\u770b\u770b\u4ed6\u4eec\u7684\u6d41\u91cf\u548c\u5e94\u7528\u7a0b\u5e8f\u4e0b\u8f7d\u91cf\u3002<\/p>\n<h2><b>Temu \u5728\u6d41\u91cf\u548c\u5e94\u7528\u7a0b\u5e8f\u4e0b\u8f7d\u91cf\u65b9\u9762\u98de\u901f\u589e\u957f<\/b><\/h2>\n<p>Temu \u662f\u4e00\u5bb6\u5728\u7ebf\u5e02\u573a\uff0c\u6210\u7acb\u4e8e 2022 \u5e74 7 \u6708\u3002\u8be5\u516c\u53f8\u603b\u90e8\u4f4d\u4e8e\u9a6c\u8428\u8bf8\u585e\u5dde\u6ce2\u58eb\u987f\uff0c\u4f46\u7531\u4e2d\u56fd\u7535\u5b50\u5546\u52a1\u516c\u53f8 PDD Holdings \u8fd0\u8425\u3002<\/p>\n<p>Temu \u5728\u63a8\u51fa\u77ed\u77ed\u51e0\u4e2a\u6708\u540e\uff0c<a href=\"https:\/\/www.similarweb.com\/zh\/app\/google-play\/com.einnovation.temu\/statistics\/\">\u5c31\u62e5\u6709\u4e86 1.72 \u4ebf\u5e94\u7528\u7a0b\u5e8f\u7528\u6237<\/a>\uff0c\u4e0e TikTok \u548c Facebook \u4e00\u6837\u53d7\u6b22\u8fce\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-183168 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/app-users.jpg\" alt=\"Temu's app users showing massive growth\" width=\"1316\" height=\"996\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/app-users.jpg 1316w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/app-users-300x227.jpg 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/app-users-1024x775.jpg 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/app-users-768x581.jpg 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/app-users-512x388.jpg 512w\" sizes=\"(max-width: 1316px) 100vw, 1316px\" \/><\/p>\n<p>\u5982\u679c\u60a8\u8ba4\u4e3a\u8fd9\u4e9b\u6570\u5b57\u4ee4\u4eba\u5370\u8c61\u6df1\u523b\uff0c<a href=\"https:\/\/www.similarweb.com\/zh\/website\/temu.com\/\">\u8bf7\u67e5\u770b Temu \u7684\u7f51\u7ad9\u6d41\u91cf<\/a>\u3002\u5982\u4e0b\u56fe\u6240\u793a\uff0cTemu \u5728\u7f8e\u56fd\u7684\u7f51\u9875\u6708\u8bbf\u95ee\u91cf\u5448\u73b0\u6307\u6570\u7ea7\u589e\u957f\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-183169 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/web-traffic.jpg\" alt=\"Temu's web visits showing massive growth\" width=\"1326\" height=\"996\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/web-traffic.jpg 1326w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/web-traffic-300x225.jpg 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/web-traffic-1024x769.jpg 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/web-traffic-768x577.jpg 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/web-traffic-512x385.jpg 512w\" sizes=\"(max-width: 1326px) 100vw, 1326px\" \/><\/p>\n<h2><b>Temu \u4e3a\u4f55\u7784\u51c6\u7f8e\u56fd\uff1f<\/b><\/h2>\n<p>\u6839\u636e Similarweb \u7684\u7ebf\u4e0a\u6570\u636e\uff0c<a href=\"https:\/\/www.similarweb.com\/zh\/top-websites\/e-commerce-and-shopping\/\">\u5168\u7403\u7535\u5b50\u5546\u52a1\u7f51\u7ad9\u5e02\u573a<\/a>\u5728\u8fc7\u53bb\u7684\u4e00\u5e74\u4e2d\u4fdd\u6301\u5f3a\u52b2\u7684\u5e02\u573a\u589e\u957f\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-183166 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/traffic-and-engagement.png\" alt=\"Ecommerce Traffic and Engagement\" width=\"1480\" height=\"556\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/traffic-and-engagement.png 1480w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/traffic-and-engagement-300x113.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/traffic-and-engagement-1024x385.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/traffic-and-engagement-768x289.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/traffic-and-engagement-512x192.png 512w\" sizes=\"(max-width: 1480px) 100vw, 1480px\" \/><\/p>\n<p>\u7f8e\u56fd\u5e02\u573a\u7684\u7535\u5b50\u5546\u52a1\u4ea7\u4e1a\u6d41\u91cf\u5360\u6bd4\u8d85\u8fc7 20%\uff0c\u4e14\u4ecd\u5728\u7ee7\u7eed\u589e\u957f\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-183165 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/ecommerce-us-market.png\" alt=\"Graph showing that the US ecommerce market accounting for 20% of the market\" width=\"903\" height=\"302\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/ecommerce-us-market.png 903w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/ecommerce-us-market-300x100.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/ecommerce-us-market-768x257.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/ecommerce-us-market-512x171.png 512w\" sizes=\"(max-width: 903px) 100vw, 903px\" \/><\/p>\n<p>\u81ea\u7136\uff0c\u8fd9\u4e00\u7a33\u5b9a\u589e\u957f\u7684\u5de8\u5927<a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/market-share-guide\/\">\u5e02\u573a\u4efd\u989d<\/a>\u8ba9\u7f8e\u56fd\u6210\u4e3a\u4e86\u5bf9\u65b0\u5174\u7535\u5b50\u5546\u52a1\u516c\u53f8\u6765\u8bf4\u5f88\u6709\u5438\u5f15\u529b\u7684\u5e02\u573a\u3002<\/p>\n<p>\u73b0\u5728\uff0c\u5728\u6df1\u5165\u7814\u7a76 Temu \u7684\u7b56\u7565\u4e4b\u524d\uff0c\u6211\u4eec\u5148<a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/competitive-analysis\/\">\u4e86\u89e3\u4e00\u4e0b\u4ed6\u4eec\u7684\u7ade\u4e89\u8005\u90fd\u662f\u8c01<\/a>\u3002<\/p>\n<h2><b>Temu \u4e0e\u8c01\u7684\u5e02\u573a\u91cd\u53e0\uff1f<\/b><\/h2>\n<p>\u6df1\u5165\u67e5\u770b Similarweb \u7684\u53d7\u4f17\u91cd\u53e0\u5ea6\u62a5\u544a\uff0c\u6211\u4eec\u53ef\u4ee5\u770b\u5230 Temu \u4e0e\u5176\u7ade\u4e89\u5bf9\u624b\u4e4b\u95f4\u7684\u72ec\u7acb\u8bbf\u5ba2\u91cd\u53e0\u60c5\u51b5\u3002<\/p>\n<p>\u6211\u4eec\u770b\u5230\u7684\u662f\uff1a<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Temu \u7684\u76ee\u6807\u53d7\u4f17\u4e0e<b>\u4e9a\u9a6c\u900a<\/b>\u548c<b>\u6c83\u5c14\u739b<\/b>\u76f8\u4f3c<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Temu \u7684\u5e94\u7528\u7a0b\u5e8f\u548c\u7f51\u7ad9\u4f7f\u7528\u60c5\u51b5<b>\u4e0e\u901f\u5356\u901a\u6ca1\u6709\u660e\u663e\u91cd\u53e0<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Temu<\/b> \u7684\u53d7\u4f17\u7fa4\u4f53\u4e0e\u5176\u4ed6\u793e\u4ea4\u5a92\u4f53\u5546\u52a1\u516c\u53f8 <b>SHEIN<\/b> \u4ee5\u53ca <b>eBay<\/b> \u548c<b>\u6c83\u5c14\u739b<\/b>\u91cd\u53e0<\/li>\n<\/ul>\n<p>\u4e0e\u7535\u5b50\u5546\u52a1\u5de8\u5934\u4e9a\u9a6c\u900a\u76f8\u6bd4\uff0cTemu \u4ecd\u7136\u662f\u4e00\u4e2a\u76f8\u5bf9\u8f83\u5c0f\u7684\u53c2\u4e0e\u8005\u3002Similarweb \u7684\u6570\u636e\u663e\u793a\uff0c47% \u7684 Temu \u7f51\u7ad9\u7528\u6237\u5728\u540c\u4e00\u5929\u4e5f\u8bbf\u95ee\u4e86\u4e9a\u9a6c\u900a\u3002\u4f46\u53ea\u6709 2% \u7684\u4e9a\u9a6c\u900a\u7528\u6237\u4f1a\u5728\u540c\u4e00\u5929\u8bbf\u95ee Temu\u3002<\/p>\n<p>\u8fd9\u610f\u5473\u7740 Temu \u8fd8\u4e0d\u662f\u4e9a\u9a6c\u900a\u7684\u4e3b\u8981\u7ade\u4e89\u5bf9\u624b\u3002<\/p>\n<p>\u4e0b\u9762\u6211\u4eec\u6765\u770b\u770b\u4e0e Temu \u7ade\u4e89\u7684\u5176\u4ed6\u7f51\u7ad9\u3002<\/p>\n<p>\u60a8\u5c06\u5728\u4e0b\u9762\u770b\u5230\uff0c\u5c3d\u7ba1 Temu \u7684\u5546\u4e1a\u6a21\u5f0f\u4e0e\u901f\u5356\u901a\u76f8\u4f3c\uff0c\u4f46\u5b83\u4eec\u7684\u53d7\u4f17\u5e76\u6ca1\u6709\u660e\u663e\u91cd\u53e0\u3002Temu \u7684\u53d7\u4f17\u7fa4\u4f53\u4e0e SHEIN \u7684\u53d7\u4f17\u7fa4\u4f53\u7565\u6709\u91cd\u53e0\uff0c\u5c3d\u7ba1\u8fd9\u4e24\u4e2a\u54c1\u724c\u90fd\u5728\u4e89\u593a\u793e\u4ea4\u5a92\u4f53\u5546\u52a1\u4e70\u5bb6\u3002<\/p>\n<p>\uff08\u793e\u4ea4\u5a92\u4f53\u5546\u52a1\u662f\u6307\u5728\u793e\u4ea4\u5a92\u4f53\u4e0a\u76f4\u63a5\u9500\u552e\u4ea7\u54c1\u6216\u670d\u52a1\u7684\u8fc7\u7a0b\uff0c\u6574\u4e2a\u8fc7\u7a0b\u90fd\u53d1\u751f\u5728\u793e\u4ea4\u5a92\u4f53\u4e0a\uff0c\u4ece\u53d1\u73b0\u4ea7\u54c1\u5230\u7ed3\u8d26\u3002\uff09<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-183164 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/temu-shein-aliexpress.jpg\" alt=\"Audience Overlap report showing Temu, SHEIN, and AliExpress\" width=\"1111\" height=\"990\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/temu-shein-aliexpress.jpg 1111w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/temu-shein-aliexpress-300x267.jpg 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/temu-shein-aliexpress-1024x912.jpg 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/temu-shein-aliexpress-768x684.jpg 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/temu-shein-aliexpress-512x456.jpg 512w\" sizes=\"(max-width: 1111px) 100vw, 1111px\" \/><\/p>\n<p>\u6709\u8da3\u7684\u662f\uff0c\u8fd9\u4f4d\u65b0\u7ade\u4e89\u8005\u4e0e\u6c83\u5c14\u739b\u548c eBay \u7684\u53d7\u4f17\u7fa4\u4f53\u91cd\u53e0\u5ea6\u66f4\u5927\uff1aTemu \u73b0\u5728\u4e0e\u6c83\u5c14\u739b\u6709 8.1% \u7684\u53d7\u4f17\u91cd\u53e0\uff0c\u4e0e eBay \u6709 8.2% \u7684\u53d7\u4f17\u91cd\u53e0\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-183163 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/temu-walmart-ebay.jpg\" alt=\"Audience Overlap report showing Temu, Walmart, and eBay\" width=\"1240\" height=\"1000\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/temu-walmart-ebay.jpg 1240w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/temu-walmart-ebay-300x242.jpg 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/temu-walmart-ebay-1024x826.jpg 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/temu-walmart-ebay-768x619.jpg 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/temu-walmart-ebay-512x413.jpg 512w\" sizes=\"(max-width: 1240px) 100vw, 1240px\" \/><\/p>\n<p>\u597d\u7684\uff0c\u6211\u4eec\u73b0\u5728\u4e86\u89e3\u4e86 Temu \u4e0e\u5176\u7ade\u4e89\u5bf9\u624b\u4e4b\u95f4\u7684\u53d7\u4f17\u91cd\u53e0\u60c5\u51b5\u3002\u73b0\u5728\uff0c\u8ba9\u6211\u4eec\u4e86\u89e3\u4e00\u4e0b\u4ed6\u4eec\u662f\u5982\u4f55\u5438\u5f15\u6d88\u8d39\u8005\u7684\u3002<\/p>\n<p>\u8fd9\u4e00\u5207\u90fd\u59cb\u4e8e\u4e00\u4e2a\u4f1f\u5927\u7684\u60f3\u6cd5\u3002<\/p>\n<h2><b>Temu \u7684\u8425\u9500\u5927\u521b\u610f<\/b><\/h2>\n<p>\u60a8\u662f\u5426\u68a6\u60f3\u8fc7\u6210\u4e3a\u4ebf\u4e07\u5bcc\u7fc1\uff1f\u6211\u76f8\u4fe1\u6bcf\u4e2a\u4eba\u5728\u751f\u547d\u4e2d\u7684\u67d0\u4e2a\u65f6\u523b\u90fd\u4f1a\u505a\u8fd9\u6837\u7684\u68a6\u3002<\/p>\n<p>\u8fd9\u5c31\u662f Temu \u5728<a href=\"https:\/\/www.youtube.com\/watch?v=RgNuwb9lpeg\"> 2023 \u5e74\u8d85\u7ea7\u7897\u671f\u95f4<\/a>\u6295\u8d44 1400 \u4e07\u7f8e\u5143\u6240\u8425\u9500\u7684\u7406\u5ff5<\/p>\n<p>\u4ed6\u4eec\u7684\u5e7f\u544a\u58f0\u79f0\uff0c\u6709\u4e86 Temu\uff0c\u60a8\u4e5f\u53ef\u4ee5\u50cf\u4ebf\u4e07\u5bcc\u7fc1\u4e00\u6837\u65e0\u9650\u5236\u5730\u8d2d\u7269\u3002\u4e3a\u4ec0\u4e48\u5462\uff1f\u56e0\u4e3a\u60a8\u53ef\u4ee5\u60a8\u671f\u671b\u652f\u4ed8\u4ef7\u683c\u7684\u96f6\u5934\u8d2d\u4e70\u5230\u4f18\u8d28\u7684\u4ea7\u54c1\u3002<\/p>\n<p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/7lOMFGa3NLs?si=lOQoJGzeZn2y6zE2\" width=\"100%\" height=\"400\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<p>\u867d\u7136\u8861\u91cf\u8d85\u7ea7\u7897\u5e7f\u544a\u7684\u76f4\u63a5\u5f71\u54cd\u662f\u4f17\u6240\u5468\u77e5\u7684\u56f0\u96be\uff0c\u4f46\u5728\u8fd9\u9879\u5927\u578b\u8d5b\u4e8b\u7ed3\u675f\u540e\u7684\u4e00\u5468\u5185\uff0cTemu \u7684\u7f51\u7edc\u6d41\u91cf\u589e\u52a0\u4e86 17%\uff0c\u5e94\u7528\u7a0b\u5e8f\u4e0b\u8f7d\u91cf\u5468\u73af\u6bd4\u589e\u52a0\u4e86 40%\u3002<\/p>\n<p>\u5728\u8d85\u7ea7\u7897\u4e4b\u540e\u7684\u5b63\u5ea6\u4e2d\uff0cTemu \u901a\u8fc7\u5927\u91cf\u6295\u8d44\u4e8e PPC \u5e7f\u544a\u6765\u63a8\u5e7f\u5176\u6240\u4f20\u9012\u7684\u4fe1\u606f\u3002\u4ed6\u4eec\u5728\u8be5\u5b63\u5ea6\u6295\u8d44\u8d85\u8fc7 2 \u4ebf\u7f8e\u5143\u3002\u4e8b\u5b9e\u4e0a\uff0c\u5728\u4e0b\u56fe\u4e2d\u7684\u7ade\u4e89\u5bf9\u624b\u4e2d\uff0c\u4ed6\u4eec\u7684 PPC \u652f\u51fa\u4ec5\u6b21\u4e8e\u4e9a\u9a6c\u900a\u3002Temu \u5728\u6210\u672c\u6548\u76ca\u65b9\u9762\u8868\u73b0\u5f3a\u52b2\uff0c\u652f\u51fa\u7565\u9ad8\u4e8e\u6c83\u5c14\u739b\uff0c\u4f46\u589e\u957f\u901f\u5ea6\u662f\u6c83\u5c14\u739b\u7684\u516d\u500d\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-183161 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/cost-efficiency.png\" alt=\"Cost efficiency quadrant showing ecommerce sites in the US\" width=\"1600\" height=\"832\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/cost-efficiency.png 1600w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/cost-efficiency-300x156.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/cost-efficiency-1024x532.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/cost-efficiency-768x399.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/cost-efficiency-1536x799.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/cost-efficiency-512x266.png 512w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p>\u8fd9\u79cd\u589e\u957f\u81f3\u5173\u91cd\u8981\uff0c\u56e0\u4e3a\u4ece\u6218\u7565\u4e0a\u8bb2\uff0cTemu \u9700\u8981\u751f\u6210\u5e9e\u5927\u7684\u7528\u6237\u7fa4\uff0c\u4ee5\u4f18\u5316\u5176\u7b97\u6cd5\uff0c\u4ee5\u4fbf\u5728\u751f\u4ea7\u5468\u671f\u4e2d\u4f7f\u7528\u8fd9\u4e9b\u6570\u636e\u3002\uff08\u7a0d\u540e\u4f1a\u8be6\u7ec6\u8bf4\u660e\u3002\uff09<\/p>\n<p>\u8fd9\u7b14\u5de8\u989d\u6295\u8d44\u7684\u7ed3\u679c\u662f\uff1aTemu \u5728\u8be5\u5b63\u5ea6\u7684\u72ec\u7acb\u8bbf\u5ba2\u589e\u957f\u7387\u9ad8\u4e8e\u5176\u7ade\u4e89\u7ec4\u5408\u4e2d\u7684\u6240\u6709\u5176\u4ed6\u516c\u53f8\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-183160 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/audience-growth.jpg\" alt=\"Audience growth quadrant showing US ecommerce sites\" width=\"1818\" height=\"1000\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/audience-growth.jpg 1818w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/audience-growth-300x165.jpg 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/audience-growth-1024x563.jpg 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/audience-growth-768x422.jpg 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/audience-growth-1536x845.jpg 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/audience-growth-512x282.jpg 512w\" sizes=\"(max-width: 1818px) 100vw, 1818px\" \/><\/p>\n<p>\u503c\u5f97\u6ce8\u610f\u7684\u662f\uff1a\u8fd9\u7c7b\u6570\u989d\u5e9e\u5927\u7684\u8425\u9500\u9884\u7b97\u4e0e SHEIN \u548c TikTok \u8fdb\u5165\u7f8e\u56fd\u5e02\u573a\u65f6\u91c7\u7528\u7684\u7b56\u7565\u76f8\u540c\u3002<\/p>\n<p>\u4f46\u8981\u8ba9\u4e1a\u52a1\u53d6\u5f97\u957f\u671f\u6210\u529f\uff0c\u7528\u6237\u589e\u957f\u5e76\u4e0d\u662f Temu \u552f\u4e00\u9700\u8981\u5173\u6ce8\u7684\u91cd\u8981\u6307\u6807\u3002<\/p>\n<h2><b>\u4ee5\u7528\u6237\u7559\u5b58\u4e3a\u4e2d\u5fc3<\/b><\/h2>\n<p>\u63d0\u9ad8\u7559\u5b58\u7387\u5bf9 Temu \u81f3\u5173\u91cd\u8981\uff0c\u8fd9\u4e0d\u4ec5\u662f\u56e0\u4e3a\u8fd9\u4f1a\u589e\u52a0\u7528\u6237\u7684\u7ec8\u8eab\u4ef7\u503c\uff0c\u8fd8\u56e0\u4e3a Temu \u7684\u5546\u4e1a\u6a21\u5f0f\u57fa\u4e8e\u63a2\u7d22\u5f0f\u8d2d\u7269\u3002<\/p>\n<p>\u4f20\u7edf\u8d2d\u7269\u4f9d\u8d56\u4e8e\u7528\u6237\u641c\u7d22\u67e5\u8be2\uff0c\u800c\u63a2\u7d22\u5f0f\u8d2d\u7269\u5219\u4f7f\u7528\u7b97\u6cd5\u6839\u636e\u7528\u6237\u7684\u884c\u4e3a\u63a8\u8350\u4ea7\u54c1\u3002<\/p>\n<p>\u8fd9\u4e0e\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\u6839\u636e\u4e4b\u524d\u7684\u7528\u6237\u4e92\u52a8\u5411\u7528\u6237\u5c55\u793a\u5185\u5bb9\u7684\u65b9\u5f0f\u7c7b\u4f3c\u3002<\/p>\n<p>\u6362\u8a00\u4e4b\uff0c\u4e00\u65e6\u7528\u6237\u8fdb\u884c\u4e86\u641c\u7d22\u6216\u8d2d\u4e70\uff0c\u5e73\u53f0\u5c06\u6839\u636e\u8fd9\u4e9b\u641c\u7d22\u7ed3\u679c\u63d0\u4f9b\u91cf\u8eab\u5b9a\u5236\u7684\u63a8\u8350\u3002\u800c\u4e14\uff0c\u7531\u4e8e Temu \u6536\u96c6\u4e86\u5927\u91cf\u7528\u6237\u6570\u636e\uff0c\u4ed6\u4eec\u7684\u673a\u5668\u5b66\u4e60\u7b97\u6cd5\u80fd\u591f\u9884\u6d4b\u7528\u6237\u7684\u9700\u6c42\u3002\u4e0b\u4e00\u6b65\u5c31\u662f\u901a\u8fc7\u63a8\u8350\u66f4\u591a\u7684\u4ea7\u54c1\u6765\u6ee1\u8db3\u8fd9\u4e00\u9700\u6c42\u3002<\/p>\n<p>Temu \u7684\u7559\u5b58\u7387\u4f4e\u4e8e\u7ade\u4e89\u5bf9\u624b\uff0c\u65e0\u8bba\u662f\u7f51\u7ad9\u2026\u2026<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-183159 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/web-retention.jpg\" alt=\"Loyalty and retention quadrant for US ecommerce sites\" width=\"1138\" height=\"1000\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/web-retention.jpg 1138w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/web-retention-300x264.jpg 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/web-retention-1024x900.jpg 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/web-retention-768x675.jpg 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/web-retention-512x450.jpg 512w\" sizes=\"(max-width: 1138px) 100vw, 1138px\" \/><\/p>\n<p>\u2026\u2026\u8fd8\u662f\u5e94\u7528\u7a0b\u5e8f\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-183158 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/app-retention.jpg\" alt=\"App retention for Temu and its competitors\" width=\"1156\" height=\"1000\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/app-retention.jpg 1156w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/app-retention-300x260.jpg 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/app-retention-1024x886.jpg 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/app-retention-768x664.jpg 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/app-retention-512x443.jpg 512w\" sizes=\"(max-width: 1156px) 100vw, 1156px\" \/><\/p>\n<p>\u4e3a\u4e86\u89e3\u51b3\u8fd9\u4e2a\u95ee\u9898\uff0cTemu \u5c1d\u8bd5\u91c7\u7528\u201c\u6d88\u8d39\u8005\u5021\u5bfc\u201d\u8fd9\u79cd\u65b9\u5f0f\uff0c\u5373\u6d88\u8d39\u8005\u901a\u8fc7\u5438\u5f15\u670b\u53cb\u4f7f\u7528\u8be5\u5e73\u53f0\u6765\u83b7\u5f97\u5956\u52b1\u3002\u6211\u4eec\u7684\u6570\u636e\u663e\u793a\uff0c\u8fd9\u4e9b\u5956\u52b1\u5728\u8fc7\u53bb\u51e0\u4e2a\u6708\u4e2d\u5e26\u6765\u4e86\u5927\u5e45\u6d41\u91cf\u589e\u957f\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-183274 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/customer-advocacy.png\" alt=\"Temu's customer advocacy ads\" width=\"1279\" height=\"497\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/customer-advocacy.png 1279w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/customer-advocacy-300x117.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/customer-advocacy-1024x398.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/customer-advocacy-768x298.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/customer-advocacy-512x199.png 512w\" sizes=\"(max-width: 1279px) 100vw, 1279px\" \/><\/p>\n<h2><b>Temu \u7684\u79d8\u5bc6\u6b66\u5668\uff1a\u4e0b\u4e00\u4ee3\u5236\u9020\u4e1a (NGM)<\/b><\/h2>\n<p>Temu \u4ee5\u7ade\u4e89\u5bf9\u624b\u4ef7\u683c\u7684\u96f6\u5934\u9500\u552e\u4f18\u8d28\u4ea7\u54c1\uff0c\u4ece\u800c\u5c06\u201c\u50cf\u4ebf\u4e07\u5bcc\u7fc1\u4e00\u6837\u8d2d\u7269\u201d\u7684\u7406\u5ff5\u63a8\u9500\u7ed9\u60a8\u3002<\/p>\n<p>\u73b0\u5728\uff0c\u5f53\u6d88\u8d39\u8005\u770b\u5230\u60ca\u4eba\u7684\u4f4e\u4ef7\u65f6\uff0c\u4ed6\u4eec\u5f00\u59cb\u601d\u8003\u8fd9\u4e9b\u4ef7\u683c\u4e3a\u4f55\u5982\u6b64\u4e4b\u4f4e\u3002\u662f\u4e0d\u662f\u8d28\u91cf\u5f88\u5dee\uff1f<\/p>\n<p>Temu \u662f\u600e\u4e48\u56de\u7b54\u7684\u5462\uff1f\u4e0b\u4e00\u4ee3\u5236\u9020\u4e1a\u3002<\/p>\n<p>\u5728\u4efb\u4f55\u7ed9\u5b9a\u7684\u5236\u9020\u6d41\u7a0b\u4e2d\uff0c\u90fd\u6709\u8bb8\u591a\u9690\u6027\u6210\u672c\u8fdb\u5165\u6700\u7ec8\u4ef7\u683c\u3002\u4f8b\u5982\uff0c\u65e0\u6cd5\u9884\u6d4b\u4ea7\u54c1\u7684\u786e\u5207\u9700\u6c42\u3002\u7ed3\u679c\u662f\u5236\u9020\u5546\u751f\u4ea7\u7684\u4ea7\u54c1\u8d85\u8fc7\u4e86\u5fc5\u8981\u6570\u91cf\uff0c\u5bfc\u81f4\u989d\u5916\u7684\u5236\u9020\u3001\u8fd0\u8f93\u548c\u5b58\u50a8\u6210\u672c\u3002<\/p>\n<p>\u8fd9\u79cd\u6a21\u5f0f\u4e5f\u5bfc\u81f4\u65e0\u6cd5\u76c8\u5229\u7684\u4ea7\u54c1\u5360\u7528\u5356\u5bb6\u5e93\u5b58\u3002<\/p>\n<p>Temu \u4f18\u96c5\u5730\u89e3\u51b3\u4e86\u8fd9\u4e2a\u95ee\u9898\u3002\u8fd9\u4e00\u5207\u90fd\u5f52\u7ed3\u4e3a\u4e00\u79cd\u5546\u54c1\u3002<\/p>\n<p>\u6570\u636e\u3002<\/p>\n<p>Temu \u4f7f\u7528\u5176\u5e73\u53f0\u6536\u96c6\u5927\u91cf\u6d88\u8d39\u8005\u6570\u636e\u3002 \u8fd9\u53ef\u4ee5\u5e2e\u52a9\u4ed6\u4eec\u6839\u636e\u6d88\u8d39\u8005\u7684\u75db\u70b9\u3001\u4e00\u822c\u6027\u9700\u6c42\u548c\u613f\u671b\u51c6\u786e\u7406\u89e3\u6d88\u8d39\u8005\u641c\u7d22\u7684\u5185\u5bb9\u3002<\/p>\n<p>\u4e4b\u540e\uff0c\u4ed6\u4eec\u4f1a\u4e0e\u5236\u9020\u5546\u514d\u8d39\u5171\u4eab\u8fd9\u4e9b\u6570\u636e\uff0c\u8ba9\u5236\u9020\u5546\u6e05\u695a\u4e86\u89e3\u9700\u6c42\u60c5\u51b5\u4ee5\u53ca\u6d88\u8d39\u8005\u6b63\u5728\u641c\u7d22\u7684\u5185\u5bb9\u3002<\/p>\n<p>\u8fd9\u6837\uff0c\u4ed6\u4eec\u5c31\u80fd\u901a\u8fc7\u5b8c\u6210\u8f83\u5c0f\u7684\u8ba2\u5355\u6765\u907f\u514d\u6d6a\u8d39\u3002\u8fd9\u6837\u505a\u8282\u7701\u4e86\u5b58\u50a8\u3001\u8fd0\u8f93\u548c\u8425\u9500\u6210\u672c\uff0c\u4e5f\u5c31\u610f\u5473\u7740\u9762\u5411\u6d88\u8d39\u8005\u7684\u4ef7\u683c\u964d\u4f4e\u4e86\u3002<\/p>\n<p>\u6362\u53e5\u8bdd\u8bf4\uff0c\u6d88\u8d39\u8005\u7684\u6ee1\u610f\u5ea6\u63d0\u9ad8\u4e86\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-183157 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/ngm-feedback-loop.jpg\" alt=\"Infographic showing how NGM creates a feedback loop\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/ngm-feedback-loop.jpg 1920w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/ngm-feedback-loop-300x169.jpg 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/ngm-feedback-loop-1024x576.jpg 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/ngm-feedback-loop-768x432.jpg 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/ngm-feedback-loop-1536x864.jpg 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/ngm-feedback-loop-512x288.jpg 512w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" 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