{"id":183552,"date":"2023-12-01T16:44:59","date_gmt":"2023-12-01T16:44:59","guid":{"rendered":"https:\/\/www.similarweb.com\/blog\/?p=183552"},"modified":"2024-05-15T12:13:51","modified_gmt":"2024-05-15T12:13:51","slug":"cyber-five-uk","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/insights\/ecommerce-news\/cyber-five-uk\/","title":{"rendered":"UK Cyber 5 Winners: Fastest Growing Ecommerce Sites, Thanksgiving through Cyber Monday"},"content":{"rendered":"<h2>Black Friday didn\u2019t end on Friday. Dusk, Cadbury\u2019s &amp; Abercrombie all doubled their visits vs last year, with Sol de Janeiro, Bose and Laura Geller managing the same in the US.<\/h2>\n<p>The Black Friday ecommerce event really stretches, from at least Thanksgiving Day through Cyber Monday \u2013 known as the Cyber 5. The latest in our series of reports on what happened this year focuses on ecommerce retail and direct-to-consumer brands that grew the most, compared to the 5-day period last year.<\/p>\n<h2>Key takeaways<\/h2>\n<ul>\n<li>In the UK, sites that more than doubled their Cyber 5 traffic spanned 3 different industries: retailer Dusk (<a href=\"https:\/\/www.similarweb.com\/website\/dusk.com\/\">dusk.com<\/a>) within Home Retail, Cadbury Gifts Direct (<a href=\"https:\/\/www.similarweb.com\/website\/cadburygiftsdirect.co.uk\/\">cadburygiftsdirect.co.uk<\/a>) within Groceries, and Abercrombie &amp; Fitch (<a href=\"https:\/\/www.similarweb.com\/website\/abercrombie.com\/\">abercrombie.com<\/a>) within Fashion. Within Beauty, Sephora (<a href=\"https:\/\/www.similarweb.com\/website\/sephora.co.uk\/\">sephora.co.uk<\/a>) did almost that well, with 95% year-over-year growth.<\/li>\n<li>In the US, beauty brands Sol de Janeiro (<a href=\"https:\/\/www.similarweb.com\/website\/soldejaneiro.com\/\">soldejaneiro.com<\/a>) and Laura Geller (<a href=\"https:\/\/www.similarweb.com\/website\/laurageller.com\/\">laurageller.com<\/a>) more than doubled their traffic along with Consumer Electronics retailer Bose (<a href=\"https:\/\/www.similarweb.com\/website\/bose.com\/\">bose.com<\/a>).<\/li>\n<li>The Travel industry experienced good levels of growth in the UK this Cyber 5, exemplified by Love Holidays\u2019 (<a href=\"https:\/\/www.similarweb.com\/website\/loveholidays.com\/\">loveholidays.com<\/a>) growth of 51% YoY.<\/li>\n<li>While the Fashion industry saw overall declines vs last year, there were some success stories. Along with Abercrombie &amp; Fitch (<a href=\"https:\/\/www.similarweb.com\/website\/abercrombie.com\/\">abercrombie.com<\/a>), 3 other brands saw traffic increases of over 50% &#8211; Represent (<a href=\"https:\/\/www.similarweb.com\/website\/representclo.com\/\">representclo.com<\/a>), EGO (<a href=\"https:\/\/www.similarweb.com\/website\/ego.co.uk\/\">ego.co.uk<\/a>) &amp; UGG (<a href=\"https:\/\/www.similarweb.com\/website\/ugg.com\/\">ugg.com<\/a>).<\/li>\n<\/ul>\n<h2>Growing fastest in the UK<\/h2>\n<p>Here are the fastest-growing Cyber 5 players in the UK, with percentage growth plotted against traffic for the period.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-183547 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/12\/cyber_five_uk_1.png\" alt=\"fastest-growing Cyber 5 players in the UK\" width=\"1506\" height=\"932\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/12\/cyber_five_uk_1.png 1506w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/12\/cyber_five_uk_1-300x186.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/12\/cyber_five_uk_1-1024x634.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/12\/cyber_five_uk_1-768x475.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/12\/cyber_five_uk_1-512x317.png 512w\" sizes=\"(max-width: 1506px) 100vw, 1506px\" \/><\/p>\n<p>You can click on the links below to see more Similarweb data about each of the companies.<\/p>\n<table>\n<tbody>\n<tr>\n<td><strong>Domains<\/strong><\/td>\n<td><strong>Cyber 5 2023 Total Visits<\/strong><\/td>\n<td><strong>Cyber 5 YoY<\/strong><\/td>\n<\/tr>\n<tr>\n<td>dusk.com<\/td>\n<td>429.9K<\/td>\n<td>124%<\/td>\n<\/tr>\n<tr>\n<td>cadburygiftsdirect.co.uk<\/td>\n<td>292.7K<\/td>\n<td>113%<\/td>\n<\/tr>\n<tr>\n<td>abercrombie.com<\/td>\n<td>466.6K<\/td>\n<td>109%<\/td>\n<\/tr>\n<tr>\n<td>sephora.co.uk<\/td>\n<td>808.7K<\/td>\n<td>95%<\/td>\n<\/tr>\n<tr>\n<td>representclo.com<\/td>\n<td>257.5K<\/td>\n<td>86%<\/td>\n<\/tr>\n<tr>\n<td>ego.co.uk<\/td>\n<td>473.1K<\/td>\n<td>60%<\/td>\n<\/tr>\n<tr>\n<td>ugg.com<\/td>\n<td>506.5K<\/td>\n<td>54%<\/td>\n<\/tr>\n<tr>\n<td>loveholidays.com<\/td>\n<td>1.5M<\/td>\n<td>51%<\/td>\n<\/tr>\n<tr>\n<td><a href=\"https:\/\/www.similarweb.com\/website\/calvinklein.co.uk\/\">calvinklein.co.uk<\/a><\/td>\n<td>365.6K<\/td>\n<td>47%<\/td>\n<\/tr>\n<tr>\n<td><a href=\"https:\/\/www.similarweb.com\/website\/brandalley.co.uk\/\">brandalley.co.uk<\/a><\/td>\n<td>1.0M<\/td>\n<td>42%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>We also looked at breakdowns for key industries<\/p>\n<h2>Cyber 5 UK: Fashion &amp; Apparel<\/h2>\n<p><img decoding=\"async\" class=\"alignnone wp-image-183548 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/12\/cyber_five_uk_2.png\" alt=\"Cyber 5 UK: Fashion &amp; Apparel\" width=\"1506\" height=\"932\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/12\/cyber_five_uk_2.png 1506w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/12\/cyber_five_uk_2-300x186.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/12\/cyber_five_uk_2-1024x634.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/12\/cyber_five_uk_2-768x475.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/12\/cyber_five_uk_2-512x317.png 512w\" sizes=\"(max-width: 1506px) 100vw, 1506px\" \/><\/p>\n<h2>Cyber 5 UK: Beauty &amp; Cosmetics<\/h2>\n<p><img decoding=\"async\" class=\"alignnone wp-image-183549 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/12\/cyber_five_uk_3.png\" alt=\"Cyber 5 UK: Beauty &amp; Cosmetics\" width=\"1506\" height=\"932\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/12\/cyber_five_uk_3.png 1506w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/12\/cyber_five_uk_3-300x186.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/12\/cyber_five_uk_3-1024x634.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/12\/cyber_five_uk_3-768x475.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/12\/cyber_five_uk_3-512x317.png 512w\" sizes=\"(max-width: 1506px) 100vw, 1506px\" \/><\/p>\n<h2>Cyber 5 UK: Home Goods Retail<\/h2>\n<p><img decoding=\"async\" class=\"alignnone wp-image-183550 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/12\/cyber_five_uk_4.png\" alt=\"Cyber 5 UK: Home Goods Retail\" width=\"1506\" height=\"932\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/12\/cyber_five_uk_4.png 1506w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/12\/cyber_five_uk_4-300x186.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/12\/cyber_five_uk_4-1024x634.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/12\/cyber_five_uk_4-768x475.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/12\/cyber_five_uk_4-512x317.png 512w\" sizes=\"(max-width: 1506px) 100vw, 1506px\" \/><\/p>\n<h2>Growing fastest in the US<\/h2>\n<p>Here is the comparable chart for the United States.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-183551 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/12\/cyber_five_uk_5.png\" alt=\"Growing fastest in the US\" width=\"1506\" height=\"932\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/12\/cyber_five_uk_5.png 1506w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/12\/cyber_five_uk_5-300x186.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/12\/cyber_five_uk_5-1024x634.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/12\/cyber_five_uk_5-768x475.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/12\/cyber_five_uk_5-512x317.png 512w\" sizes=\"(max-width: 1506px) 100vw, 1506px\" \/><\/p>\n<table>\n<tbody>\n<tr>\n<td>Domains<\/td>\n<td>Cyber 5 YoY<\/td>\n<td>Cyber 5 Total 2023 Visits<\/td>\n<\/tr>\n<tr>\n<td>soldejaneiro.com<\/td>\n<td>129%<\/td>\n<td>879.2K<\/td>\n<\/tr>\n<tr>\n<td>bose.com<\/td>\n<td>115%<\/td>\n<td>2.8M<\/td>\n<\/tr>\n<tr>\n<td>laurageller.com<\/td>\n<td>100%<\/td>\n<td>826.4K<\/td>\n<\/tr>\n<tr>\n<td><a href=\"https:\/\/www.similarweb.com\/website\/tesla.com\/\">tesla.com<\/a><\/td>\n<td>73%<\/td>\n<td>1.9M<\/td>\n<\/tr>\n<tr>\n<td><a href=\"https:\/\/www.similarweb.com\/website\/dbrand.com\/\">dbrand.com<\/a><\/td>\n<td>71%<\/td>\n<td>455.3K<\/td>\n<\/tr>\n<tr>\n<td><a href=\"https:\/\/www.similarweb.com\/website\/depop.com\/\">depop.com<\/a><\/td>\n<td>60%<\/td>\n<td>1.2M<\/td>\n<\/tr>\n<tr>\n<td><a href=\"https:\/\/www.similarweb.com\/website\/temu.com\/\">temu.com<\/a><\/td>\n<td>58%<\/td>\n<td>19.9M<\/td>\n<\/tr>\n<tr>\n<td><a href=\"https:\/\/www.similarweb.com\/website\/hudabeauty.com\/\">hudabeauty.com<\/a><\/td>\n<td>57%<\/td>\n<td>346.8K<\/td>\n<\/tr>\n<tr>\n<td><a href=\"https:\/\/www.similarweb.com\/website\/on-running.com\/\">on-running.com<\/a><\/td>\n<td>53%<\/td>\n<td>1.5M<\/td>\n<\/tr>\n<tr>\n<td><a href=\"https:\/\/www.similarweb.com\/website\/nativecos.com\/\">nativecos.com<\/a><\/td>\n<td>52%<\/td>\n<td>492.3K<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><em>The Similarweb Insights &amp; Communications team is available to pull additional or updated data on request for the news media (journalists are invited to write to <a href=\"mailto:press@similarweb.com\/\">press@similarweb.com<\/a>). When citing our data, please reference Similarweb as the source and link back to the most relevant blog post or <a href=\"https:\/\/www.similarweb.com\/blog\/insights\/\">similarweb.com\/blog\/insights\/<\/a>.<\/em><\/p>\n<p><strong>Contact: <\/strong>For more information, please write to <a href=\"mailto:press@similarweb.com\/\">press@similarweb.com<\/a>.<\/p>\n<p><strong>Report By: <\/strong>In\u00e8s Durand, Senior Insights Manager<\/p>\n<p><a href=\"https:\/\/support.similarweb.com\/hc\/en-us\/articles\/360001631538-Similarweb-Data-Methodology\"><strong>Methodology<\/strong><\/a><\/p>\n<p><strong>Disclaimer: All names, brands, trademarks, and registered trademarks are the property of their respective owners.<\/strong> The data, reports, and other materials provided or made available by Similarweb consist of or include estimated metrics and digital insights generated by Similarweb using its proprietary algorithms, based on information collected by Similarweb from multiple sources using its advanced data methodologies. Similarweb shall not be responsible for the accuracy of such data, reports, and materials and shall have no liability for any decision by any third party based in whole or in part on such data, reports, and materials.<\/p>\n<p><em>Image from the Cadbury Direct home page<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Black Friday didn\u2019t end on Friday. Dusk, Cadbury\u2019s &amp; Abercrombie all doubled their visits vs last year, with Sol de Janeiro, Bose and Laura Geller managing the same in the US. The Black Friday ecommerce event really stretches, from at least Thanksgiving Day through Cyber Monday \u2013 known as the Cyber 5. The latest in [&hellip;]<\/p>\n","protected":false},"author":441,"featured_media":183554,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[8272,7892],"tags":[],"class_list":["post-183552","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-news","category-insights"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>UK Cyber 5 Winners: Fastest Growing Ecommerce Sites, Thanksgiving through Cyber Monday | Similarweb<\/title>\n<meta name=\"description\" content=\"Cadbury\u2019s &amp; Abercrombie all doubled their UK traffic vs last year, making them the top ecommerce players in the country&#039;s Cyber 5.\" \/>\n<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.similarweb.com\/blog\/insights\/ecommerce-news\/cyber-five-uk\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"David F. 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