{"id":183559,"date":"2023-12-04T08:10:54","date_gmt":"2023-12-04T08:10:54","guid":{"rendered":"https:\/\/www.similarweb.com\/blog\/?p=183559"},"modified":"2024-07-02T14:02:20","modified_gmt":"2024-07-02T14:02:20","slug":"competitive-advantage","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/ja\/marketing\/marketing-strategy\/competitive-advantage\/","title":{"rendered":"\u7af6\u4e89\u512a\u4f4d\u6027\u3092\u7372\u5f97\u3057\u3066\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u6210\u529f\u3059\u308b\u65b9\u6cd5"},"content":{"rendered":"<p>\u5df7\u306e\u5642\u306b\u3088\u308b\u3068\u3001\u3042\u306a\u305f\u306f\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u7af6\u5408\u4ed6\u793e\u3088\u308a\u7af6\u4e89\u512a\u4f4d\u6027\u3092\u7372\u5f97\u3057\u305f\u3044\u3068\u601d\u3063\u3066\u308b\u305d\u3046\u3067\u3059\u306d\u3002\u30ea\u30af\u30a8\u30b9\u30c8\u306f\u627f\u8a8d\u3055\u308c\u305f\u3068\u8003\u3048\u307e\u3057\u3087\u3046\u3002<\/p>\n<p><strong>&#x1f60e; 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href=\"https:\/\/www.similarweb.com\/blog\/research\/audience-and-brand-building\/target-audience-analysis\/\">\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\uff08\u82f1\u8a9e\uff09<\/a>\u306f\u8ab0\u3067\u3001\u3069\u306e\u7a0b\u5ea6\u3046\u307e\u304f\u884c\u3063\u3066\u3044\u308b\u304b\u306a\u3069\u3001\u305d\u306e\u4f01\u696d\u306e\u30d3\u30b8\u30cd\u30b9\u3092\u8abf\u67fb\u3057\u307e\u3059\u3002<\/p>\n<p>\u9593\u9055\u3044\u306a\u304f\u3001\u76f4\u63a5\u7af6\u5408\u3001\u9593\u63a5\u7af6\u5408\u3001\u6f5c\u5728\u7af6\u5408\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u5206\u91ce\u306e\u7af6\u5408\u4ed6\u793e\u304c\u3044\u308b\u3067\u3057\u3087\u3046\u3002\u3053\u306e\u4f8b\u984c\u3067\u306f\u3001\u5546\u54c1\u3001\u4fa1\u683c\u3001\u6d41\u901a\uff08\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e4\u3064\u306eP\u306e\u3046\u30613\u3064\uff09\u3092\u3088\u308a\u8a73\u3057\u304f\u8abf\u3079\u308b\u305f\u3081\u306b\u3001\u76f4\u63a5\u7af6\u5408\u304b\u3089\u59cb\u3081\u308b\u3053\u3068\u3092\u304a\u52e7\u3081\u3057\u307e\u3059\u3002\u00a0<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-182425 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/10\/Blog-image-58.png\" alt=\"4 Ps of marketing: competitive content analysis\" width=\"3240\" height=\"3240\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/10\/Blog-image-58.png 3240w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/10\/Blog-image-58-300x300.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/10\/Blog-image-58-1024x1024.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/10\/Blog-image-58-150x150.png 150w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/10\/Blog-image-58-768x768.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/10\/Blog-image-58-1536x1536.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/10\/Blog-image-58-2048x2048.png 2048w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/10\/Blog-image-58-512x512.png 512w\" sizes=\"(max-width: 3240px) 100vw, 3240px\" \/><\/p>\n<p>\u7af6\u5408\u4ed6\u793e\u3092\u5206\u6790\u3057\u3001\u305d\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3001SEO\u3001PPC\u3001\u3055\u3089\u306b\u305d\u306e\u5148\u3082\u8abf\u3079\u308b\u3053\u3068\u3067\u3001\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u9762\u3092\u3055\u3089\u306b\u6df1\u304f\u6398\u308a\u4e0b\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p><a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/competitive-analysis\/\">\u7af6\u5408\u4ed6\u793e\u306e\u8abf\u67fb\uff08\u82f1\u8a9e\uff09<\/a>\u3092\u5fb9\u5e95\u7684\u306b\u884c\u3046\u306b\u306f\u3001\u307e\u305a\u3001\u4e3b\u8981\u7af6\u5408\u4ed6\u793e\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3092\u898b\u3066\u307f\u307e\u3057\u3087\u3046\u3002About\u30da\u30fc\u30b8\u3092\u8abf\u3079\u3066\u3001\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u5206\u6790\u3057\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u3092\u8ffd\u8de1\u3057\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u3053\u308c\u306f\u7af6\u5408\u306b\u3064\u3044\u3066\u898b\u3064\u3051\u3089\u308c\u308b\u79d8\u5bc6\u3084\u30a4\u30f3\u30b5\u30a4\u30c8\u306e\u8868\u9762\u3092\u5f15\u3063\u63bb\u3044\u3066\u3044\u308b\u3060\u3051\u3067\u3059\u3002<\/p>\n<p>Similarweb\u306e\u3088\u3046\u306a<a href=\"https:\/\/www.similarweb.com\/corp\/marketing\/competitive-analysis\/\"><b>\u7af6\u5408\u5206\u6790\u30c4\u30fc\u30eb<\/b><\/a>\u3092\u4f7f\u3063\u3066\u3001\u30c7\u30b8\u30bf\u30eb\u30fb\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3084\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u6307\u6a19\u306a\u3069\u306e\u30c7\u30fc\u30bf\u3092\u3055\u3089\u306b\u6df1\u304f\u6398\u308a\u4e0b\u3052\u3001\u3042\u306a\u305f\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3068\u3069\u306e\u3088\u3046\u306b\u6bd4\u8f03\u3067\u304d\u308b\u304b\u3092\u78ba\u8a8d\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-183011 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/competitive-advantage-competitive-advantage-website-performance.png\" alt=\"digital performance and engagement metrics in Similarweb\" width=\"1367\" height=\"800\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/competitive-advantage-competitive-advantage-website-performance.png 1367w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/competitive-advantage-competitive-advantage-website-performance-300x176.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/competitive-advantage-competitive-advantage-website-performance-1024x599.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/competitive-advantage-competitive-advantage-website-performance-768x449.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/competitive-advantage-competitive-advantage-website-performance-512x300.png 512w\" sizes=\"(max-width: 1367px) 100vw, 1367px\" 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width=\"1364\" height=\"718\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/competitive-advantage-gender-and-age.png 1364w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/competitive-advantage-gender-and-age-300x158.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/competitive-advantage-gender-and-age-1024x539.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/competitive-advantage-gender-and-age-768x404.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/competitive-advantage-gender-and-age-512x270.png 512w\" sizes=\"(max-width: 1364px) 100vw, 1364px\" \/><\/p>\n<p>\u4eba\u6c17\u30da\u30fc\u30b8\u3068\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u30da\u30fc\u30b8\u306e\u4e21\u65b9\u3092\u4f7f\u3063\u3066\u3001\u7af6\u5408\u4ed6\u793e\u306e\u4e0a\u4f4d\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u30da\u30fc\u30b8\u3092\u898b\u3064\u3051\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u7af6\u5408\u4ed6\u793e\u304c\u3069\u306e\u3088\u3046\u306aUSP\u3084\u30cb\u30c3\u30c1\u306b\u6ce8\u529b\u3057\u3066\u3044\u308b\u306e\u304b\u3001\u4f55\u304c\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u5f15\u304d\u3064\u3051\u3066\u3044\u308b\u306e\u304b\u3001\u307e\u305f\u305d\u306e\u7d50\u679c\u3069\u308c\u304c\u6700\u591a\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u3092\u7372\u5f97\u3057\u3066\u3044\u308b\u306e\u304b\u304c\u5206\u304b\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-183016 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/competitive-advantage-organic-pages.png\" alt=\"competitive-advantage-organic pages\" width=\"1049\" height=\"442\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/competitive-advantage-organic-pages.png 1049w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/competitive-advantage-organic-pages-300x126.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/competitive-advantage-organic-pages-1024x431.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/competitive-advantage-organic-pages-768x324.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/competitive-advantage-organic-pages-512x216.png 512w\" sizes=\"(max-width: 1049px) 100vw, 1049px\" \/><\/p>\n<p>\u3053\u3053\u3067\u306f\u3001<a href=\"https:\/\/www.similarweb.com\/website\/newegg.com\/\">newegg.com\u306e\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u30da\u30fc\u30b8<\/a>\u3092\u898b\u3066\u307f\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u30da\u30fc\u30b8\u306f\u3001\u6700\u3082\u6210\u529f\u3057\u3066\u3044\u308bSEO\u306e\u305f\u3081\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u8a98\u5c0e\u30da\u30fc\u30b8\u3067\u3059\u3002<\/p>\n<p>\u3054\u89a7\u306e\u3088\u3046\u306b\u3001\u3053\u306e\u30d6\u30e9\u30f3\u30c9\u306f\u5546\u54c1\u8ca9\u58f2\u306b\u6ce8\u529b\u3057\u3066\u3044\u308b\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u306a\u8a08\u7b97\u30da\u30fc\u30b8\u3092\u901a\u3058\u3066\u4fe1\u983c\u3055\u308c\u308b\u77e5\u8b58\u3084\u30d8\u30eb\u30d7\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u7af6\u5408\u4ed6\u793e\u3088\u308a\u7af6\u4e89\u4e0a\u4f4d\u306b\u7acb\u3066\u3066\u3044\u308b\u3088\u3046\u3067\u3059\u3002<\/p>\n<h3>\u30b9\u30c6\u30c3\u30d72\uff1a\u5546\u54c1\u306e\u63d0\u4f9b\u5185\u5bb9\u3092\u78ba\u8a8d\u3059\u308b<\/h3>\n<p>\u8abf\u67fb\u7d50\u679c\u3092\u53c2\u8003\u306b\u81ea\u793e\u5546\u54c1\u306e\u63d0\u4f9b\u5185\u5bb9\u3092\u78ba\u8a8d\u3057\u307e\u3057\u3087\u3046\u3002\u4fa1\u683c\u3001\u8cbb\u7528\u3001\u5834\u6240\u3001\u8cb7\u53ce\u6226\u7565\u3068\u306e\u6bd4\u8f03\u3092\u884c\u3044\u3001\u305d\u306e\u30ae\u30e3\u30c3\u30d7\u3092\u57cb\u3081\u3001\u7af6\u4e89\u512a\u4f4d\u6027\u3092\u7372\u5f97\u3059\u308b\u65b9\u6cd5\u3092\u691c\u8a0e\u3057\u307e\u3059\u3002<\/p>\n<p>\u6b21\u306e\u3088\u3046\u306a\u8cea\u554f\u3092\u3054\u81ea\u8eab\u306b\u3057\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n<ul>\n<li>\u3010\u3053\u3053\u306b\u4f1a\u793e\u540d\u3092\u5165\u308c\u308b\u3011\u306f\u3001\u79c1\u305f\u3061\u306b\u306f\u306a\u3044\u4f55\u304b\u3092\u6301\u3063\u3066\u3044\u308b\u306e\u304b\uff1f<\/li>\n<li>\u79c1\u305f\u3061\u306e\u7af6\u4e89\u512a\u4f4d\u6027\u306f\u4f55\u304b?<\/li>\n<li>\u7af6\u5408\u4ed6\u793e\u306b\u306f\u3046\u307e\u304f\u3044\u3063\u3066\u3044\u3066\u3001\u79c1\u305f\u3061\u306b\u306f\u3046\u307e\u304f\u3044\u3063\u3066\u3044\u306a\u3044\u3068\u3053\u308d\u306f\u3069\u3053\u304b\uff1f<\/li>\n<li>\u79c1\u305f\u3061\u306e\u5546\u54c1\u306f\u30ea\u30fc\u30ba\u30ca\u30d6\u30eb\u306a\u4fa1\u683c\u304b\uff1f<\/li>\n<li>\u5024\u4e0b\u3052\u3059\u308b\u4f59\u5730\u304c\u3042\u308b\u304b\uff1f<\/li>\n<li>\u79c1\u305f\u3061\u306f\u6700\u3082\u8cbb\u7528\u5bfe\u52b9\u679c\u306e\u9ad8\u3044\u65b9\u6cd5\u3067\u53d6\u308a\u7d44\u3093\u3067\u3044\u308b\u304b\uff1f<\/li>\n<\/ul>\n<p>\u7af6\u5408\u4ed6\u793e\u3068\u306e\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u306f\u3001\u7279\u306b\u4fa1\u683c\u306b\u304a\u3044\u3066\u696d\u754c\u306e\u57fa\u6e96\u3092\u7406\u89e3\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n<h3>\u30b9\u30c6\u30c3\u30d73\uff1a\u9867\u5ba2\u304b\u3089\u5b66\u3076<\/h3>\n<p>\u73fe\u5728\u304a\u3088\u3073\u5c06\u6765\u306e\u9867\u5ba2\u304b\u3089\u5b66\u3079\u308b\u3053\u3068\u306f\u3001\u305f\u304f\u3055\u3093\u3042\u308a\u307e\u3059\u3002\u55b6\u696d\u30c1\u30fc\u30e0\u3001\u30a2\u30ab\u30a6\u30f3\u30c8\u7ba1\u7406\u30c1\u30fc\u30e0\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u30c1\u30fc\u30e0\u3092\u4f7f\u3063\u3066\u3001\u9593\u9055\u3044\u306e\u306a\u3044\u78ba\u304b\u306a\u60c5\u5831\u3084\u30a4\u30f3\u30b5\u30a4\u30c8\u3001\u610f\u898b\u3092\u96c6\u3081\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u304a\u305d\u3089\u304f\u9867\u5ba2\u306f\u3001\u63a2\u3057\u3066\u3044\u308b\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306b\u3064\u3044\u3066\u3001\u5e02\u5834\u304c\u4f55\u3092\u63d0\u4f9b\u3057\u3066\u3044\u308b\u306e\u304b\u3092\u898b\u3064\u3051\u308b\u305f\u3081\u306b\u3054\u81ea\u8eab\u3067\u8abf\u3079\u3089\u308c\u305f\u306e\u3067\u3057\u3087\u3046\u3002\u3053\u306e\u8abf\u67fb\u306b\u3088\u3063\u3066\u3001\u5404\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306e\u9577\u6240\u3068\u77ed\u6240\u3092\u6bd4\u8f03\u691c\u8a0e\u3057\u3001\u9867\u5ba2\u306b\u3068\u3063\u3066\u4f55\u304c\u30d9\u30b9\u30c8\u304b\u3092\u8003\u3048\u305f\u3088\u3046\u3067\u3059\u3002<\/p>\n<p>\u9577\u6240\u306f\u6b21\u306e\u3088\u3046\u306a\u3082\u306e\u3067\u3059\u3002<\/p>\n<ul>\n<li>\u00a0\u4f4e\u30b3\u30b9\u30c8<\/li>\n<li>\u8fd4\u91d1\u4fdd\u8a3c<\/li>\n<li>\u7121\u6599\u914d\u9001\u30fb\u8fd4\u54c1<\/li>\n<li>\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3078\u306e\u53d6\u308a\u7d44\u307f\u5f37\u5316<\/li>\n<li>\u9ad8\u3044\u4fe1\u983c\u3068\u6a29\u5a01<\/li>\n<\/ul>\n<p>\u3053\u306e\u77e5\u8b58\u3092\u5229\u7528\u3057\u3066\u81ea\u793e\u306e\u512a\u4f4d\u6027\u306b\u5f79\u7acb\u3066\u307e\u3057\u3087\u3046\u3002\u305d\u3057\u3066\u7af6\u4e89\u512a\u4f4d\u6027\u306b\u5f79\u7acb\u3066\u307e\u3057\u3087\u3046\u3002\u3042\u306a\u305f\u306e\u30c1\u30fc\u30e0\u304c\u3001\u76f4\u63a5\u9867\u5ba2\u304b\u3089\u8a71\u3092\u3057\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u3001\u6210\u7d04\uff0f\u5931\u6ce8\u3057\u305f\u5185\u5bb9\u3092\u8a73\u3057\u304f\u8aac\u660e\u3057\u3066\u3044\u308b\u304b\u3001\u3042\u308b\u3044\u306f\u30a2\u30f3\u30b1\u30fc\u30c8\u3092\u9001\u3063\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u306b\u95a2\u308f\u3089\u305a\u3001\u3053\u308c\u3089\u306e\u60c5\u5831\u306f\u3001\u3042\u306a\u305f\u306e\u7af6\u4e89\u512a\u4f4d\u6027\u304c\u4f55\u3067\u3042\u308b\u304b\uff08\u307e\u305f\u4f55\u306b\u53d6\u308a\u7d44\u3080\u3079\u304d\u304b\uff09\u3092\u7406\u89e3\u3059\u308b\u305f\u3081\u306b\u6700\u9069\u3067\u3059\u3002<\/p>\n<p>\u4e00\u77f3\u4e8c\u9ce5\u306b\u3088\u3063\u3066\u3001\u65e2\u5b58\u9867\u5ba2\u3068\u306e\u30a2\u30a6\u30c8\u30ea\u30fc\u30c1\u3092\u6d3b\u7528\u3057\u3001\u304a\u5ba2\u69d8\u306e\u63a8\u5968\u3092\u7bc9\u304d\u307e\u305b\u3093\u304b\uff1f<\/p>\n<h3>\u30b9\u30c6\u30c3\u30d74\uff1a\u7af6\u4e89\u512a\u4f4d\u6027\u3092\u6d3b\u7528\u3059\u308b\u65b9\u6cd5\u3092\u5b66\u3076<\/h3>\n<p>\u3053\u3053\u307e\u3067\u3067\u3001\u7af6\u4e89\u512a\u4f4d\u6027\u3092\u898b\u6975\u3081\u3001\u305d\u3057\u3066\u4f55\u4eba\u304b\u306e\u9867\u5ba2\u306b\u78ba\u8a8d\u3067\u304d\u305f\u306e\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e4\u756a\u76ee\u306eP\u306b\u53d6\u308a\u7d44\u3080\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u306f\u3044\u3001\u305d\u308c\u306f\u300c\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u300d\u3067\u3059\u3002\uff08\u4e0a\u306b\u30b9\u30af\u30ed\u30fc\u30eb\u3057\u305f\u304f\u306a\u3044\u4eba\u306e\u305f\u3081\u306b\uff09<\/p>\n<p>\u3042\u306a\u305f\u306e\u30bb\u30fc\u30eb\u30b9\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306b\u5927\u304d\u306a\u5f79\u5272\u3092\u679c\u305f\u3059\u3088\u3046\u306b\u3001\u7af6\u4e89\u512a\u4f4d\u6027\u3092\u53d6\u308a\u5165\u308c\u307e\u3059\u3002\uff08\u975e\u5e38\u306b\u7af6\u4e89\u306e\u6fc0\u3057\u3044\uff09\u5927\u52e2\u304b\u3089\u76ee\u7acb\u3064\u3053\u3068\u3092\u5473\u65b9\u306b\u3057\u307e\u3059\u3002<\/p>\n<p>\u5f37\u529b\u306a\u30d6\u30e9\u30f3\u30c9\u30fb\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u304c\u3042\u308a\u3001\u7af6\u4e89\u512a\u4f4d\u6027\u3092\u30aa\u30fc\u30d7\u30f3\u306b\u30a2\u30d4\u30fc\u30eb\u3057\u3066\u3001\u3088\u308a\u591a\u304f\u306e\u9867\u5ba2\u3092\u7372\u5f97\u3057\u3066\u3044\u308b\u4f01\u696d\u306e\u4f8b\u3092\u3044\u304f\u3064\u304b\u898b\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n<h4>1) ASOS\uff1a\u914d\u9001\u7121\u6599\u3068\u8fd4\u54c1\u7121\u6599<\/h4>\n<p>ASOS\u306f\u3001\u9867\u5ba2\u306b\u7121\u6599\u3067\u914d\u9001\u3068\u8fd4\u54c1\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u306e\u7af6\u5408\u4ed6\u793e\u304b\u3089\u969b\u7acb\u3063\u3066\u3044\u307e\u3059\u3002\u72ec\u81ea\u3067\u30cf\u30a4\u30b9\u30c8\u30ea\u30fc\u30c8\u30fb\u30b9\u30c8\u30a2\u3092\u6301\u305f\u306a\u3044\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u3001\u3053\u306e\u9867\u5ba2\u306e\u30e1\u30ea\u30c3\u30c8\u306f\u3001\u5e97\u3092\u8a2a\u554f\u3057\u305f\u308a\u3001\u8a66\u7740\u5ba4\u306e\u5229\u7528\u3084\u884c\u5217\u5f85\u3061\u3092\u3059\u308b\u306a\u3069\u306e\u624b\u9593\u3092\u306a\u304f\u3059\u3053\u3068\u3067\u5b9f\u5e97\u8217\u3067\u306e\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u306b\u5bfe\u6297\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u81ea\u5b85\u3067\u8cb7\u3044\u7269\u4e09\u6627\u3067\u304d\u308b\u306e\u3067\u3001\u30af\u30bf\u30af\u30bf\u306b\u75b2\u308c\u308b\u3053\u3068\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u306a\u305c\u306a\u3089\u3001\u3042\u306a\u305f\u306e\u5bb6\u306b\u307e\u3063\u3059\u3050\u5c4a\u304f\u304b\u3089\u3067\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-183019\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/competitive-advantage-Shipping-focus-ASOS-ads-via-Moat.-.jpeg\" alt=\"competitive-advantage-Shipping-focus ASOS ads via Moat.\" width=\"916\" height=\"250\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/competitive-advantage-Shipping-focus-ASOS-ads-via-Moat.-.jpeg 916w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/competitive-advantage-Shipping-focus-ASOS-ads-via-Moat.--300x82.jpeg 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/competitive-advantage-Shipping-focus-ASOS-ads-via-Moat.--768x210.jpeg 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/competitive-advantage-Shipping-focus-ASOS-ads-via-Moat.--512x140.jpeg 512w\" sizes=\"(max-width: 916px) 100vw, 916px\" \/><\/p>\n<h4>2) \u30c7\u30b8\u30bf\u30eb\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3068\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u30e1\u30c8\u30ea\u30c3\u30af\u30b9<\/h4>\n<p>\u3082\u3063\u3068\u8cb7\u3063\u3066\u3001\u3067\u3082\u30ad\u30e3\u30c3\u30b7\u30e5\u30d0\u30c3\u30af\uff1f\u79c1\u306b\u90fd\u5408\u304c\u3088\u3044\u3067\u3059\u3002\u4eca\u306e\u6642\u4ee3\u3001\u304a\u91d1\u306e\u3053\u3068\u3092\u9f3b\u3067\u3042\u3057\u3089\u3046\u4eba\u306f\u5c11\u306a\u3044\u3067\u3057\u3087\u3046\u3002\u307e\u305f\u3001\u30a2\u30e1\u30ea\u30ab\u30f3\u30fb\u30a8\u30ad\u30b9\u30d7\u30ec\u30b9\u306f\u305d\u308c\u3092\u72ec\u5360\u3057\u3066\u304d\u307e\u3057\u305f\u3002<\/p>\n<p>\u65e5\u5e38\u7684\u3001\u307e\u305f\u306f\u7279\u5225\u306a\u6a5f\u4f1a\u306b\u5229\u7528\u3059\u308b\u30d6\u30e9\u30f3\u30c9\uff08\u8c6a\u83ef\u306a\u4f11\u6687\u306f\u3069\u3053?\uff09\u3068\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u3092\u7d50\u3076\u3053\u3068\u3067\u3001\u30a2\u30e1\u30c3\u30af\u30b9\u3092\u9078\u629e\u3057\u3066\u3044\u308b\u9867\u5ba2\u306f\u7c21\u5358\u306b\u5f97\u3089\u308c\u307e\u3059\u3002<\/p>\n<p><iframe title=\"YouTube video player\" src=\"\/\/www.youtube.com\/embed\/b-IzUpBVuMs?si=OersZ8vgbV7LE8mL\" width=\"100%\" height=\"400\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/iframe><\/span><\/p>\n<h4>3) \u30d1\u30bf\u30b4\u30cb\u30a2\uff1a\u30d6\u30e9\u30f3\u30c9\u306e\u30e1\u30c3\u30bb\u30fc\u30b8<\/h4>\n<p>\u30d1\u30bf\u30b4\u30cb\u30a2\u306f\u900f\u660e\u6027\u3092\u5225\u306e\u30ec\u30d9\u30eb\u306b\u5f15\u304d\u4e0a\u3052\u3001\u975e\u5e38\u306b\u7269\u8b70\u3092\u304b\u3082\u3059\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u3092\u3044\u304f\u3064\u304b\u7528\u3044\u3066\u3044\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u3053\u308c\u304c\u3046\u307e\u304f\u3044\u304d\u307e\u3059\u3002<\/p>\n<p>\u305d\u306e\u5927\u304d\u306a\u4f8b\u3068\u3057\u3066\u3001\u30d6\u30e9\u30c3\u30af\u30fb\u30d5\u30e9\u30a4\u30c7\u30fc\u306e\u76f4\u524d\u306b\u767a\u8868\u3055\u308c\u305f\u300c<a href=\"https:\/\/eu.patagonia.com\/gb\/en\/stories\/dont-buy-this-jacket-black-friday-and-the-new-york-times\/story-18615.html\">\u3053\u306e\u30b8\u30e3\u30b1\u30c3\u30c8\u3092\u8cb7\u308f\u306a\u3044\u3067<\/a>\u300d\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002\u3053\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u3001<i>\u300c\u8cb7\u3046\u3053\u3068\u306f\u6e1b\u3089\u3057\u3001\u6c42\u3081\u308b\u3053\u3068\u306f\u5897\u3084\u3059\u3002\u300d<\/i>\u3068\u3044\u3046\u5168\u4f53\u7684\u306a\u30e1\u30c3\u30bb\u30fc\u30b8\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u54c1\u8cea\u3001\u8aa0\u5b9f\u3001\u74b0\u5883\u4e3b\u7fa9\u3001\u6b63\u7fa9\u3068\u3044\u3046\u30b3\u30a2\u30fb\u30d0\u30ea\u30e5\u30fc\u3092\u88cf\u6253\u3061\u3059\u308b\u3082\u306e\u3067\u3057\u305f\u3002<\/p>\n<p>\u3053\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067\u306f\u3001\u8863\u6599\u54c1\u3092\u8ca9\u58f2\u3057\u3066\u3044\u308b\u306b\u3082\u95a2\u308f\u3089\u305a\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u88cf\u5074\u306b\u3042\u308b\u30aa\u30fc\u30d7\u30f3\u3067\u6b63\u76f4\u306a\u58f0\u3082\u5ba3\u4f1d\u3057\u3066\u3044\u307e\u3057\u305f\u3002\u3072\u3068\u3064\u306f\u3001\u3088\u308a\u30b0\u30ea\u30fc\u30f3\u3067\u74b0\u5883\u306b\u3084\u3055\u3057\u3044\u4e16\u754c\u3092\u4fc3\u9032\u3057\u305f\u3044\u3068\u8003\u3048\u3066\u3044\u308b\u3053\u3068\u3001\u307e\u305f\u3082\u3046\u3072\u3068\u3064\u306f\u3001\u30d6\u30e9\u30c3\u30af\u30fb\u30d5\u30e9\u30a4\u30c7\u30fc\uff08\u307e\u305f\u305d\u308c\u4ee5\u964d\uff09\u3067\u306e\u8cfc\u5165\u304c\u53ca\u307c\u3059\u5f71\u97ff\u306b\u3064\u3044\u3066\u306e\u30cb\u30e5\u30fc\u30b9\u3092\u5e83\u3081\u305f\u3044\u3053\u3068\u3067\u3057\u305f\u3002<\/p>\n<p>\u3053\u306e\u3088\u3046\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u6bce\u65e5\u307f\u308b\u3053\u3068\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-183013\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/competitive-advantage-Dont-Buy-This-Jacket-print-advertisement-Property-of-Patagonia-Inc-Used-with.png\" alt=\"competitive-advantage-Dont-Buy-This-Jacket-print-advertisement-Property-of-Patagonia-Inc-Used-with\" width=\"599\" height=\"338\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/competitive-advantage-Dont-Buy-This-Jacket-print-advertisement-Property-of-Patagonia-Inc-Used-with.png 599w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/competitive-advantage-Dont-Buy-This-Jacket-print-advertisement-Property-of-Patagonia-Inc-Used-with-300x169.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/competitive-advantage-Dont-Buy-This-Jacket-print-advertisement-Property-of-Patagonia-Inc-Used-with-512x289.png 512w\" sizes=\"(max-width: 599px) 100vw, 599px\" \/><\/p>\n<h2>\u7af6\u4e89\u512a\u4f4d\u6027\u3092\u7372\u5f97\u3059\u308b\u65b9\u6cd5<\/h2>\n<h3>1) \u826f\u8cea\u306a\u5546\u54c1\u3092\u63d0\u4f9b\u3059\u308b<\/h3>\n<p>\u3042\u306a\u305f\u306e\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u30b9\u30ad\u30eb\u3084\u9078\u629e\u306f\u7d20\u6674\u3089\u3057\u3044\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u304c\u3001\u305d\u308c\u3092\u88cf\u4ed8\u3051\u308b\u5546\u54c1\u304c\u306a\u3051\u308c\u3070\u3001\u3059\u3050\u306b\u640d\u91d1\u3057\u3066\u3057\u307e\u3046\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u8fd4\u54c1\u3084\u8fd4\u91d1\u3001\u60aa\u3044\u30ec\u30d3\u30e5\u30fc\u3092\u304f\u3044\u6b62\u3081\u3066\u3001\u512a\u308c\u305f\u5546\u54c1\u3068\u512a\u308c\u305f\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u306e\u4e21\u65b9\u3092\u63d0\u4f9b\u3067\u304d\u308b\u3088\u3046\u306b\u3059\u308b\u52aa\u529b\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n<p>\u305d\u308c\u306f\u3001\u3042\u306a\u305f\u304c\u63d0\u4f9b\u3059\u308b\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u305d\u306e\u30d6\u30e9\u30f3\u30c9\u306b\u4ed8\u968f\u3059\u308b\u3082\u306e\u3059\u3079\u3066\u304c\u542b\u307e\u308c\u307e\u3059\u3002\u3042\u306a\u305f\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u6226\u7565\uff08\u82f1\u8a9e\uff09\u3001\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3067\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306b\u3064\u3044\u3066\u8003\u3048\u3066\u307f\u307e\u3057\u3087\u3046\u3002\u307e\u305f\u3001\u305d\u308c\u3089\u3059\u3079\u3066\u304c\u30e6\u30fc\u30b6\u30fc\u3084\u898b\u8fbc\u307f\u5ba2\u306b\u3068\u3063\u3066\u4fa1\u5024\u304c\u3042\u308b\u3082\u306e\uff08\u3057\u304b\u3082\u5b9f\u969b\u306b\u697d\u3057\u3081\u308b\u3082\u306e\uff09\u3092\u63d0\u4f9b\u3057\u3066\u3044\u308b\u304b\u78ba\u304b\u3081\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<h3>2) \u9069\u6b63\u4fa1\u683c\u3092\u53d7\u3051\u53d6\u308b<\/h3>\n<p>\u5546\u54c1\u306e\u4f4e\u4fa1\u683c\u5316\u306f\u907f\u3051\u305f\u3044\u3067\u3059\u304c\u3001\u7af6\u5408\u4ed6\u793e\u306e\u8abf\u67fb\u306b\u3088\u3063\u3066\u3001\u3082\u3057\u304b\u3057\u305f\u3089\u3069\u3053\u304b\u3067\u4fa1\u683c\u3092\u4e0b\u3052\u308b\u4f59\u88d5\u304c\u3042\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u3053\u3068\u3092\u78ba\u8a8d\u3067\u304d\u308b\u306f\u305a\u3067\u3059\u3002<\/p>\n<p>\u3082\u3061\u308d\u3093\u3001\u9867\u5ba2\u306b\u3068\u3063\u3066\u306e\u30d7\u30e9\u30a4\u30b9\u30dd\u30a4\u30f3\u30c8\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u30d3\u30b8\u30cd\u30b9\u3068\u3057\u3066\u3082\u3067\u3059\u3002\u7d50\u5c40\u306e\u3068\u3053\u308d\u3001\u3042\u306a\u305f\u306b\u7d4c\u55b6\u3059\u308b\u30d3\u30b8\u30cd\u30b9\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u306f\u3059\u3079\u3066\u306b\u5bfe\u3057\u3066\u8003\u616e\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u3001\u3082\u3057\u305d\u308c\u304c\u30cf\u30a4\u30a8\u30f3\u30c9\u306b\u4f4d\u7f6e\u3059\u308b\u306e\u3067\u3042\u308c\u3070\u3001\u305d\u306e\u30cb\u30c3\u30c1\u3092\u5f37\u8abf\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<h3>3) \u95a2\u9023\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3078\u306e\u6295\u8cc7<\/h3>\n<p>\u898b\u3066\u306e\u901a\u308a\u3001TikTok\u306f\u4e07\u4eba\u5411\u3051\u3059\u308b\u3082\u306e\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u3042\u306a\u305f\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u304c\u305d\u3053\u306b\u3044\u306a\u3044\u9650\u308a\u3001\u6b21\u306e\u65b0\u3057\u3044TikTok\u30c8\u30ec\u30f3\u30c9\u306b\u3064\u3044\u3066\u3059\u3079\u3066\u5b66\u3076\u5fc5\u8981\u304c\u3042\u308b\u3068\u601d\u3063\u3066\u306f\u3044\u3051\u307e\u305b\u3093\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001\u3042\u306a\u305f\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306f\u3069\u3053\u306b\u3044\u307e\u3059\u304b? \u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306e\u5927\u534a\u3092\u3069\u3053\u304b\u3089\u5f97\u3066\u3044\u307e\u3059\u304b\uff1f\u7af6\u5408\u4ed6\u793e\u306f\u3001\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306e\u5927\u534a\u3092\u3069\u3053\u304b\u3089\u6d41\u5165\u3057\u3066\u3044\u307e\u3059\u304b\uff1f\u3069\u306e\u30c1\u30e3\u30cd\u30eb\u304c\u512a\u4f4d\u306b\u306a\u308c\u308b\u304b\u3092\u7406\u89e3\u3059\u308b\u305f\u3081\u306b\u3001\u7af6\u5408\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306e\u30ae\u30e3\u30c3\u30d7\u3092\u63a2\u7d22\uff08\u82f1\u8a9e\uff09\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-183009 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/competitive-advantage-channels-overview.png\" alt=\"competitive-advantage-channels overview\" width=\"2098\" height=\"810\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/competitive-advantage-channels-overview.png 2098w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/competitive-advantage-channels-overview-300x116.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/competitive-advantage-channels-overview-1024x395.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/competitive-advantage-channels-overview-768x297.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/competitive-advantage-channels-overview-1536x593.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/competitive-advantage-channels-overview-2048x791.png 2048w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/competitive-advantage-channels-overview-512x198.png 512w\" sizes=\"(max-width: 2098px) 100vw, 2098px\" \/><\/p>\n<p>\u3053\u3053\u3067\u306f2023\u5e74\u73fe\u5728\u30012\u3064\u306e\u5927\u624b\u30a2\u30e1\u30ea\u30ab\u30d6\u30e9\u30f3\u30c9\u304c\u3001\u3069\u306e\u3088\u3046\u306b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30c1\u30e3\u30cd\u30eb\uff08\u82f1\u8a9e\uff09\u3092\u5229\u7528\u3057\u3066\u304d\u305f\u304b\u3092\u6bd4\u8f03\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u72b6\u6cc1\u3067\u306fTarget\u304c\u52a3\u52e2\u3067\u3059\u304c\u30012\u3064\u306e\u30d6\u30e9\u30f3\u30c9\u306f\u540c\u69d8\u306e\u30d1\u30bf\u30fc\u30f3\u3092\u305f\u3069\u308a\u3001\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306e\u307b\u3068\u3093\u3069\u304c\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3078\u306e\u76f4\u63a5\u30a2\u30af\u30bb\u30b9\u3057\u3066\u304a\u308a\u3001\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u691c\u7d22\u304c\u305d\u306e\u6b21\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u81ea\u793e\u3068\u95a2\u9023\u3059\u308b\u7af6\u5408\u4ed6\u793e\u3068\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30c1\u30e3\u30cd\u30eb\u306e\u6982\u8981\u3092\u6bd4\u8f03\u3059\u308b\u3053\u3068\u3067\u3001\u3069\u3053\u306b\u7af6\u4e89\u512a\u4f4d\u6027\u304c\u3042\u308a\u3001\u7af6\u4e89\u512a\u4f4d\u6027\u3092\u7372\u5f97\u3059\u308b\u6a5f\u4f1a\u304c\u3042\u308b\u306e\u304b\u3092\u77e5\u308b\u3053\u3068\u304c\u3067\u304d\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u7af6\u5408\u4ed6\u793e\u306b\u6b20\u3051\u3066\u3044\u308b\u3068\u3053\u308d\u3067\u52dd\u3064\u3053\u3068\u304c\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<h3>4) \u9699\u9593\u3092\u57cb\u3081\u308b<\/h3>\n<p><strong>Q<\/strong>: \u8ab0\u304c\u4ed6\u306e\u4eba\u3068\u540c\u3058\u3067\u3042\u308a\u305f\u3044\u3068\u601d\u3063\u3066\u3044\u307e\u3059\u304b? <strong>A<\/strong>: \u7af6\u4e89\u76f8\u624b\u3092\u6253\u3061\u8ca0\u304b\u305d\u3046\u3068\u3059\u308b\u4eba\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u3082\u3061\u308d\u3093\u3001\u5225\u306e\u30d6\u30e9\u30f3\u30c9\u3068\u540c\u3058\u3088\u3046\u306a\u6210\u529f\u3092\u671b\u3080\u3053\u3068\u306f\u3067\u304d\u307e\u3059\u3002<i>\uff08Apple\u306f\u3001\u898b\u305f\u76ee\u306f\u4ee5\u524d\u3068\u5909\u308f\u3089\u306a\u3044\u306e\u306b\u3001\u306a\u305c\u3082\u3063\u3068\u9ad8\u4fa1\u306a\u643a\u5e2f\u96fb\u8a71\u3092\u8cb7\u308f\u305b\u7d9a\u3051\u3089\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f\uff09<\/i>\u3057\u304b\u3057\u3001\u3069\u3046\u3084\u3063\u3066\u305d\u3053\u306b\u305f\u3069\u308a\u7740\u304f\u306e\u304b\u3001\u305d\u308c\u306f\u81ea\u8eab\u306e\u65c5\u8def\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u30cb\u30c3\u30c1\u3092\u898b\u3064\u3051\u3001\u30cb\u30c3\u30c1\u3092\u53d7\u3051\u5165\u308c\u3001\u7af6\u4e89\u512a\u4f4d\u6027\u3092\u52dd\u3061\u53d6\u308b\u306e\u3067\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-183025 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/competitive-advantage-apple-product-ads-1.png\" alt=\"competitive-advantage-apple product ads\" width=\"2186\" height=\"1326\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/competitive-advantage-apple-product-ads-1.png 2186w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/competitive-advantage-apple-product-ads-1-300x182.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/competitive-advantage-apple-product-ads-1-1024x621.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/competitive-advantage-apple-product-ads-1-768x466.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/competitive-advantage-apple-product-ads-1-1536x932.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/competitive-advantage-apple-product-ads-1-2048x1242.png 2048w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/competitive-advantage-apple-product-ads-1-512x311.png 512w\" sizes=\"(max-width: 2186px) 100vw, 2186px\" \/><\/p>\n<p>Apple\u3068\u3044\u3048\u3070\u3001Similarweb\u3092\u4f7f\u3063\u3066\u6709\u6599\u691c\u7d22\u3078\u306e\u53d6\u308a\u7d44\u307f\u3092\u8abf\u3079\u3066\u307f\u307e\u3057\u3087\u3046\u3002\u4f8b\u3048\u3070\u5546\u54c1\u5e83\u544a\u3067\u306f\u3001\u6709\u6599\u5e83\u544a\u306e\u4e0a\u4f4d\u306bApple\u30ae\u30d5\u30c8\u30ab\u30fc\u30c9\u304c\u8868\u793a\u3055\u308c\u307e\u3059\u3002\uff08\u5408\u8a08499\u30ad\u30fc\u30ef\u30fc\u30c9\uff09<\/p>\n<p>\u3055\u3066\u3001Samsung\u306f\u300cApple\u52b9\u679c\u300d\u3068\u3044\u3046\u3001\u4eca\u306e\u6642\u4ee3\u306e\u591a\u304f\u306e\u4eba\u305f\u3061\u304c\u304b\u304b\u3063\u3066\u3044\u308b\u9b54\u529b\u306e\u3088\u3046\u306a\u3082\u306e\u304c\u3001\u5168\u304f\u6301\u3063\u3066\u306a\u3044\u3053\u3068\u3092\u77e5\u3063\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u4ee3\u308f\u308a\u3001Samsung\u306f\u3001\u4f4e\u4fa1\u683c\u3068\u3088\u308a\u5e45\u5e83\u3044\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3078\u306e\u8a98\u5c0e\u306b\u7126\u70b9\u3092\u5f53\u3066\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-183024 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/competitive-advantage-samsung-product-ads-1.png\" alt=\"competitive-advantage-samsung product ads\" width=\"1820\" height=\"1098\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/competitive-advantage-samsung-product-ads-1.png 1820w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/competitive-advantage-samsung-product-ads-1-300x181.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/competitive-advantage-samsung-product-ads-1-1024x618.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/competitive-advantage-samsung-product-ads-1-768x463.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/competitive-advantage-samsung-product-ads-1-1536x927.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/competitive-advantage-samsung-product-ads-1-512x309.png 512w\" sizes=\"(max-width: 1820px) 100vw, 1820px\" \/><\/p>\n<h3>5) \u5206\u5272\u7d71\u6cbb<\/h3>\n<p>\u7af6\u4e89\u512a\u4f4d\u6027\u3092\u7372\u5f97\u3059\u308b\u3060\u3051\u3067\u306f\u3001\u7af6\u5408\u4ed6\u793e\u3088\u308a\u3082\u591a\u304f\u306e\u53ce\u76ca\u3084\u9867\u5ba2\u3092\u7372\u5f97\u3067\u304d\u308b\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u5b9f\u969b\u3001\u305d\u306e\u5927\u304d\u306a\u91ce\u671b\u3092\u7279\u5b9a\u306e\u5730\u57df\u3001\u5e02\u5834\u3001\u4e8b\u696d\u898f\u6a21\u3001\u4eba\u53e3\u7d71\u8a08\u306a\u3069\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3057\u3066\u3072\u3068\u3064\u305a\u3064\u5206\u3051\u308b\u307b\u3046\u304c\u3001\u9577\u671f\u7684\u306b\u7dad\u6301\u3057\u3084\u3059\u3044\u6226\u7565\u306b\u306a\u308b\u3053\u3068\u304c\u3057\u3070\u3057\u3070\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u4e2d\u5c0f\u4f01\u696d\uff08SMB\uff09\u306e\u305f\u3081\u306e\u304a\u6c17\u306b\u5165\u308a\u652f\u6255\u3044\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3042\u308c\u3070\u3001\u7af6\u4e89\u512a\u4f4d\u6027\u306b\u306a\u308a\u307e\u3059\u3002\u3042\u308b\u3044\u306f\u3001Z\u4e16\u4ee3\u306e\u65b0\u3057\u3044\u304a\u6c17\u306b\u5165\u308a\u306e\u624b\u9803\u306a\u4fa1\u683c\u306e\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u30d6\u30e9\u30f3\u30c9\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u65b0\u3057\u3044\u5e02\u5834\u306b\u9032\u51fa\u3059\u308b\u524d\u306b\u30a2\u30e1\u30ea\u30ab\u3092\u5236\u8987\u3057\u305f\u3044\u3068\u601d\u3046\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n<p>\u4f55\u3092\u76ee\u6307\u3059\u306b\u3057\u3066\u3082\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30fb\u30d3\u30b8\u30cd\u30b9\u306b\u3068\u3063\u3066\u8d85\u7af6\u4e89\u7684\u306a\u6642\u4ee3\u306e\u4e2d\u3001\u6b8b\u308a\u3092\u5236\u8987\u3059\u308b\u524d\u306b\u6210\u9577\u3059\u308b\u5c0f\u3055\u306a\u30c1\u30e3\u30f3\u30b9\u3092\u898b\u3064\u3051\u308b\u4fa1\u5024\u306f\u5e38\u306b\u3042\u308a\u307e\u3059\u3002<\/p>\n<h3>6) \u7d39\u4ecb\u30fb\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u5236\u5ea6\u306e\u5968\u52b1<\/h3>\n<p>\u6d88\u8cbb\u8005\u306f\u3001\u53cb\u4eba\u304c\u52e7\u3081\u308b\u5546\u54c1\u3092\u8cfc\u5165\u3059\u308b\u78ba\u7387\u304c77%\uff08\u82f1\u8a9e\uff09\u3068\u9ad8\u304f\u306a\u308a\u307e\u3059\u3002\u305d\u308c\u304c\u7686\u3055\u307e\u306e<b>\u30af\u30c1\u30b3\u30df<\/b>\u306e\u529b\u3067\u3042\u308a\u3001\u305d\u3057\u3066\u3001\u305d\u308c\u304c\u307e\u3055\u306b\u7af6\u4e89\u512a\u4f4d\u6027\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306e\u6700\u5f8c\u306e\u30dd\u30a4\u30f3\u30c8\u306b\u3057\u305f\u7406\u7531\u306a\u306e\u3067\u3059\u3002<\/p>\n<p><b>\u30b9\u30c6\u30c3\u30d71\uff1a<\/b>\u7af6\u4e89\u512a\u4f4d\u6027\u3092\u767a\u898b\u3059\u308b<\/p>\n<p><b>\u30b9\u30c6\u30c3\u30d72\uff1a<\/b>\u3042\u306a\u305f\u306e\u7af6\u4e89\u512a\u4f4d\u6027\u306b\u57fa\u3065\u3044\u3066\u884c\u52d5\u3059\u308b<\/p>\n<p><b>\u30b9\u30c6\u30c3\u30d73\uff1a<\/b>\u53d6\u308a\u7d44\u307f\u3092\u5f37\u5316\u3057\u3001\u30af\u30c1\u30b3\u30df\u3067\u304a\u6c17\u306b\u5165\u308a\u3092\u62e1\u6563\u3055\u305b\u308b<\/p>\n<p>\u3053\u308c\u3092\u884c\u3046\u6700\u3082\u52b9\u679c\u7684\u306a\u65b9\u6cd5\u306f? \u7d39\u4ecb\u5236\u5ea6\u3084\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u5236\u5ea6\u306e\u5c0e\u5165\u3067\u3059\u3002<\/p>\n<p>\u9867\u5ba2\u306f\u3001\u7279\u5225\u3060\u3068\u611f\u3058\u308b\u306e\u304c\u597d\u304d\u3067\u3059\u3002\u3042\u306a\u305f\u304c\u5546\u54c1\u306b\u5bfe\u3057\u3066\u7279\u5225\u3067\u3042\u308b\u3088\u3046\u306b\u3002\u9867\u5ba2\u306b\u5148\u884c\u8ca9\u58f2\u3084\u9650\u5b9a\u5272\u5f15\u306a\u3069\u306eVIP\u7279\u5178\u3092\u63d0\u4f9b\u3057\u305f\u308a\u3001\u30ec\u30d3\u30e5\u30fc\u3092\u6b8b\u3057\u305f\u308a\u3001\u4ed6\u306e\u30d3\u30b8\u30cd\u30b9\u30b5\u30fc\u30d3\u30b9\u306b\u30b5\u30a4\u30f3\u30a2\u30c3\u30d7\u3059\u308b\u3068\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u304c\u3042\u308b\u7d39\u4ecb\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u5c0e\u5165\u3057\u305f\u308a\u3001\u3055\u3089\u306b\u65b0\u898f\u30e6\u30fc\u30b6\u30fc\u304c\u30b5\u30a4\u30f3\u30a2\u30c3\u30d7\u3059\u308b\u3068\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u3092\u63d0\u4f9b\u3057\u305f\u308a\u3057\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-183010 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/competitive-advantage-chase-banking.png\" alt=\"competitive-advantage-chase banking\" width=\"2130\" height=\"530\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/competitive-advantage-chase-banking.png 2130w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/competitive-advantage-chase-banking-300x75.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/competitive-advantage-chase-banking-1024x255.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/competitive-advantage-chase-banking-768x191.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/competitive-advantage-chase-banking-1536x382.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/competitive-advantage-chase-banking-2048x510.png 2048w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/competitive-advantage-chase-banking-512x127.png 512w\" sizes=\"(max-width: 2130px) 100vw, 2130px\" 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href=\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/marketing-competitive-analysis\/\">\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u7af6\u4e89\u529b\u5206\u6790\uff08\u82f1\u8a9e\uff09<\/a><\/li>\n<li><a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/competitive-keyword-research\/\">\u30ad\u30fc\u30ef\u30fc\u30c9\u7af6\u5408\u5206\u6790\uff08\u82f1\u8a9e\uff09<\/a><\/li>\n<li><a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/content-marketing\/competitive-content-analysis\/\">\u30b3\u30f3\u30c6\u30f3\u30c4\u7af6\u5408\u5206\u6790\uff08\u82f1\u8a9e\uff09<\/a><\/li>\n<\/ul>\n<p>\u307e\u305f\u3001SERP\u3092\u65e5\u5e38\u7684\u306b\u76e3\u8996\u3057\u3066\u304f\u3060\u3055\u3044\u3002Similarweb\u306a\u3069\u306e\u30c7\u30fc\u30bf\u5206\u6790\u30c4\u30fc\u30eb\u3092\u4f7f\u7528\u3059\u308b\u3068\u3001\u3053\u308c\u3089\u3059\u3079\u3066\u3092\u628a\u63e1\u3057\u3001\u3055\u3089\u306b\u591a\u304f\u306e\u3053\u3068\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u3092\u52a9\u3051\u3066\u304f\u308c\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-181090 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/search-tracker-rank-tracker.png\" alt=\"search tracker - rank tracker\" width=\"1600\" height=\"718\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/search-tracker-rank-tracker.png 1600w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/search-tracker-rank-tracker-300x135.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/search-tracker-rank-tracker-1024x460.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/search-tracker-rank-tracker-768x345.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/search-tracker-rank-tracker-1536x689.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/search-tracker-rank-tracker-512x230.png 512w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" 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decoding=\"async\" class=\"alignnone size-full wp-image-182690\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/Competitive-tracker-new-ads.png\" alt=\"Track your competitors new ads\" width=\"989\" height=\"725\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/Competitive-tracker-new-ads.png 989w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/Competitive-tracker-new-ads-300x220.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/Competitive-tracker-new-ads-768x563.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/Competitive-tracker-new-ads-512x375.png 512w\" sizes=\"(max-width: 989px) 100vw, 989px\" \/><\/p>\n<p><b>\u7af6\u5408\u30c8\u30e9\u30c3\u30ab\u30fc<\/b>\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u6700\u592725\u793e\u306e\u7af6\u5408\u3092\u76e3\u8996\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002\u305d\u3057\u3066\u300c\u6ce8\u76ee\u300d\u3068\u306f\u3001\u7af6\u5408\u4ed6\u793e\u306e\u6226\u7565\u3084\u30c7\u30b8\u30bf\u30eb\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u5909\u5316\u3092\u793a\u3059\u5b8c\u5168\u6700\u65b0\u7248\u306e\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u3001\u304a\u3088\u3073\u30cf\u30a4\u30e9\u30a4\u30c8\u4ed8\u304d\u3067\u306e\u6bce\u6708\u306eE\u30e1\u30fc\u30eb\u914d\u4fe1\u3092\u610f\u5473\u3057\u307e\u3059\u3002<\/p>\n<h2>\u30c7\u30fc\u30bf\u3067\u7af6\u5408\u4ed6\u793e\u3092\u6253\u7834\u3059\u308b<\/h2>\n<p>\u9069\u5207\u306a\u30c7\u30fc\u30bf\u304c\u3042\u308c\u3070\u3001\u30c8\u30e9\u30d6\u30eb\u306f\u6e1b\u308a\u307e\u3059\u3002<\/p>\n<p>Similarweb\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u53d6\u308a\u7d44\u307f\u306b\u304a\u3044\u3066\u7af6\u4e89\u529b\u3092\u5f97\u308b\u305f\u3081\u306b\u5fc5\u8981\u306a\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u3059\u3079\u3066\u63d0\u4f9b\u3057\u3066\u304f\u308c\u307e\u3059\u304c\u3001\u79c1\u305f\u3061\u306e\u8a00\u8449\u3092\u9d5c\u5451\u307f\u306b\u3057\u3066\u306f\u3044\u3051\u307e\u305b\u3093\u3002<\/p>\n<p>\u7121\u6599\u3067Similarweb\u3092\u8a66\u3057\u3066\u307f\u308b\u304b\u3001\u5f53\u793e\u306e\u30b9\u30da\u30b7\u30e3\u30ea\u30b9\u30c8\u306b\u304a\u96fb\u8a71\u306b\u3066\u3054\u4e88\u7d04\u3059\u308b\u3068\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u30cb\u30fc\u30ba\u306b\u5408\u308f\u305b\u305f\u30c7\u30e2\u3092\u7121\u6599\u3067\u81f4\u3057\u307e\u3059\u3002<\/p>\n 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