{"id":183966,"date":"2023-12-15T17:01:58","date_gmt":"2023-12-15T17:01:58","guid":{"rendered":"https:\/\/www.similarweb.com\/blog\/?p=183966"},"modified":"2024-05-15T12:48:29","modified_gmt":"2024-05-15T12:48:29","slug":"predictions-2024","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/insights\/ecommerce-news\/predictions-2024\/","title":{"rendered":"5 Predictions For The UK Ecommerce Market In 2024"},"content":{"rendered":"

The likely motto for the 2024 consumer: \u201cIf it\u2019s not cloned or pre-owned, it better be cheap<\/em>\u201d. As rising living costs continue to bite, consumer habits follow suit.<\/p>\n

As we bid farewell to a stop-start 2023, and look ahead to the Year of the<\/strong> \u2013 \u00a33, plastic Temu<\/em> \u2013 Dragon<\/strong>, here are my five big predictions for the UK market next year.<\/p>\n

Spoiler alert, there\u2019s a clear theme: Accessibility and affordability.<\/p>\n

1) Can we get a \u2018woop\u2019 for dupes?<\/h2>\n

Dupes (or \u2018cologned\u2019<\/em> fragrances..) are essentially clones of higher-end products, and by offering the same smell with a small price tag – what\u2019s not to love?<\/p>\n

In fact, it\u2019s loved so much that notedaromas.co.uk<\/em> \u2013 which markets dupes of luxury fragrances at a fraction of the price \u2013 have seen their monthly visits exceed 273K<\/strong>. This ranks them at 58th for visits<\/strong> within the Beauty industry, surpassing traditional retailers like Clarins, Elemis, and La Roche Posay.<\/p>\n

\"cologned<\/p>\n

2) Secondhand marketplaces continue to rise<\/h2>\n

This year alone, Vinted \u2013 a brand that appeals to the cost and eco-conscious shoppers around the world, as well as those looking to make a little extra money \u2013 has seen an extraordinary growth of 111%<\/strong> in the UK.<\/p>\n

3) Fast fashion VS environmentally-friendly<\/h2>\n

Consumers are searching more and more for ethically-sourced products, yet Shein\u2019s contrasting business model looks set to generate $60bn by 2025<\/strong>.<\/p>\n

12% of Brits<\/strong> have adopted the Shein app (#2 in the UK fashion category) and Shein.co.uk is the 4th most popular website in its category – growing faster than the category average.<\/p>\n

On the flip side, ASOS, who were once the fashion powerhouse of choice for many, saw traffic decline 43%<\/strong> this Black Friday weekend vs 2022.<\/p>\n

4) #TikTokMadeMeBuyIt<\/h2>\n

TikTok is set to surpass all to become the pound-for-pound, undisputed destination of choice for social commerce.<\/p>\n

Proving it\u2019s far more than just an entertainment channel, TikTok is in fact considered the main search engine for more than half of Gen Z, with 3 out of 4 Gen Z\u2019ers buying something after seeing it on the platform.<\/p>\n

Millennials are set to join the fun, with 40% now using the platform.<\/p>\n

5) We\u2019re falling back in love with experiences<\/h2>\n

Less of the material possessions and more just doing <\/em>stuff.<\/p>\n

There was a notable increase in visits to travel websites in 2023 (+7%), including LoveHolidays who grew an impressive 51%<\/strong> in comparison to the same period in 2022.<\/p>\n

This trend suggests that despite the cost-of-living crisis, UK shoppers are prioritizing affordable experiences over luxury purchases.<\/p>\n

Get ready for 2024 with Similarweb<\/h2>\n

With Similarweb, you can stay ahead of ecommerce trends using our unique data to understand your industry, markets, competitors and target audience.<\/p>\n

Try it for free today.<\/p>\n

\n
\n
\n

Be the first to detect trends in your industry<\/p>\n

Get the freshest, most accurate data now.<\/p>\n

\n Try Similarweb free<\/a>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

The likely motto for the 2024 consumer: \u201cIf it\u2019s not cloned or pre-owned, it better be cheap\u201d. As rising living costs continue to bite, consumer habits follow suit. As we bid farewell to a stop-start 2023, and look ahead to the Year of the \u2013 \u00a33, plastic Temu \u2013 Dragon, here are my five big […]<\/p>\n","protected":false},"author":509,"featured_media":183968,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[8272,7892],"tags":[],"class_list":["post-183966","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-news","category-insights"],"acf":[],"yoast_head":"\n5 Predictions For The UK Ecommerce Market In 2024 | Similarweb<\/title>\n<meta name=\"description\" content=\"As the year comes to a close, Richard Robinson takes out his crystal ball to tell you his predictions for UK ecommerce trends in 2024.\" \/>\n<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.similarweb.com\/blog\/insights\/ecommerce-news\/predictions-2024\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Richard Robinson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/insights\/ecommerce-news\/predictions-2024\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/insights\/ecommerce-news\/predictions-2024\/\"},\"author\":{\"name\":\"Richard Robinson\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/88245b4c460dbb6371dbc1f814a8d810\"},\"headline\":\"5 Predictions For The UK Ecommerce Market In 2024\",\"datePublished\":\"2023-12-15T17:01:58+00:00\",\"dateModified\":\"2024-05-15T12:48:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/insights\/ecommerce-news\/predictions-2024\/\"},\"wordCount\":482,\"publisher\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/insights\/ecommerce-news\/predictions-2024\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/12\/ecommerce-predictions-2024.png\",\"articleSection\":[\"Ecommerce News\",\"Insights\"],\"inLanguage\":\"\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/insights\/ecommerce-news\/predictions-2024\/\",\"url\":\"https:\/\/www.similarweb.com\/blog\/insights\/ecommerce-news\/predictions-2024\/\",\"name\":\"5 Predictions For The UK Ecommerce Market In 2024 | Similarweb\",\"isPartOf\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/insights\/ecommerce-news\/predictions-2024\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/insights\/ecommerce-news\/predictions-2024\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/12\/ecommerce-predictions-2024.png\",\"datePublished\":\"2023-12-15T17:01:58+00:00\",\"dateModified\":\"2024-05-15T12:48:29+00:00\",\"description\":\"As the year comes to a close, Richard Robinson takes out his crystal ball to tell you his predictions for UK ecommerce trends in 2024.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/insights\/ecommerce-news\/predictions-2024\/#breadcrumb\"},\"inLanguage\":\"\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.similarweb.com\/blog\/insights\/ecommerce-news\/predictions-2024\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/insights\/ecommerce-news\/predictions-2024\/#primaryimage\",\"url\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/12\/ecommerce-predictions-2024.png\",\"contentUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/12\/ecommerce-predictions-2024.png\",\"width\":1416,\"height\":840,\"caption\":\"ecommerce predictions 2024\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/insights\/ecommerce-news\/predictions-2024\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.similarweb.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"5 Predictions For The UK Ecommerce Market In 2024\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#website\",\"url\":\"https:\/\/www.similarweb.com\/blog\/\",\"name\":\"Similarweb\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.similarweb.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#organization\",\"name\":\"Similarweb\",\"url\":\"https:\/\/www.similarweb.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/03\/1587374135933.png\",\"contentUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/03\/1587374135933.png\",\"width\":200,\"height\":200,\"caption\":\"Similarweb\"},\"image\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Similarweb\",\"https:\/\/x.com\/Similarweb\",\"https:\/\/www.youtube.com\/channel\/UCVCI01HR6iB4AA4ChW08cvQ\",\"https:\/\/www.instagram.com\/similarwebinsights\/\",\"https:\/\/www.linkedin.com\/company\/similarweb\",\"https:\/\/en.wikipedia.org\/wiki\/Similarweb\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/88245b4c460dbb6371dbc1f814a8d810\",\"name\":\"Richard Robinson\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/1516239296515.jpeg\",\"contentUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/1516239296515.jpeg\",\"caption\":\"Richard Robinson\"},\"description\":\"Richard has spent over 20 years assisting companies in the building of brands, and the development and implementation of innovative go-to-market strategies. Currently Richard is AVP UK & Northern Europe at Similarweb, which provides game changing digital insights and competitive advantage to businesses globally. Richard has held leadership roles within the data, adtech, martech, digital, and media sectors, including at Google, Turn (acquired by Amobee), and Cambridge Analytica. He sits on the advisory boards and is a regular speaker at industry events and conferences.\",\"url\":\"https:\/\/www.similarweb.com\/blog\/author\/richard-robinson\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"5 Predictions For The UK Ecommerce Market In 2024 | Similarweb","description":"As the year comes to a close, Richard Robinson takes out his crystal ball to tell you his predictions for UK ecommerce trends in 2024.","robots":{"max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.similarweb.com\/blog\/insights\/ecommerce-news\/predictions-2024\/","twitter_misc":{"Written by":"Richard Robinson","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.similarweb.com\/blog\/insights\/ecommerce-news\/predictions-2024\/#article","isPartOf":{"@id":"https:\/\/www.similarweb.com\/blog\/insights\/ecommerce-news\/predictions-2024\/"},"author":{"name":"Richard Robinson","@id":"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/88245b4c460dbb6371dbc1f814a8d810"},"headline":"5 Predictions For The UK Ecommerce Market In 2024","datePublished":"2023-12-15T17:01:58+00:00","dateModified":"2024-05-15T12:48:29+00:00","mainEntityOfPage":{"@id":"https:\/\/www.similarweb.com\/blog\/insights\/ecommerce-news\/predictions-2024\/"},"wordCount":482,"publisher":{"@id":"https:\/\/www.similarweb.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.similarweb.com\/blog\/insights\/ecommerce-news\/predictions-2024\/#primaryimage"},"thumbnailUrl":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/12\/ecommerce-predictions-2024.png","articleSection":["Ecommerce News","Insights"],"inLanguage":""},{"@type":"WebPage","@id":"https:\/\/www.similarweb.com\/blog\/insights\/ecommerce-news\/predictions-2024\/","url":"https:\/\/www.similarweb.com\/blog\/insights\/ecommerce-news\/predictions-2024\/","name":"5 Predictions For The UK Ecommerce Market In 2024 | Similarweb","isPartOf":{"@id":"https:\/\/www.similarweb.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.similarweb.com\/blog\/insights\/ecommerce-news\/predictions-2024\/#primaryimage"},"image":{"@id":"https:\/\/www.similarweb.com\/blog\/insights\/ecommerce-news\/predictions-2024\/#primaryimage"},"thumbnailUrl":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/12\/ecommerce-predictions-2024.png","datePublished":"2023-12-15T17:01:58+00:00","dateModified":"2024-05-15T12:48:29+00:00","description":"As the year comes to a close, Richard Robinson takes out his crystal ball to tell you his predictions for UK ecommerce trends in 2024.","breadcrumb":{"@id":"https:\/\/www.similarweb.com\/blog\/insights\/ecommerce-news\/predictions-2024\/#breadcrumb"},"inLanguage":"","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.similarweb.com\/blog\/insights\/ecommerce-news\/predictions-2024\/"]}]},{"@type":"ImageObject","inLanguage":"","@id":"https:\/\/www.similarweb.com\/blog\/insights\/ecommerce-news\/predictions-2024\/#primaryimage","url":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/12\/ecommerce-predictions-2024.png","contentUrl":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/12\/ecommerce-predictions-2024.png","width":1416,"height":840,"caption":"ecommerce predictions 2024"},{"@type":"BreadcrumbList","@id":"https:\/\/www.similarweb.com\/blog\/insights\/ecommerce-news\/predictions-2024\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.similarweb.com\/"},{"@type":"ListItem","position":2,"name":"5 Predictions For The UK Ecommerce Market In 2024"}]},{"@type":"WebSite","@id":"https:\/\/www.similarweb.com\/blog\/#website","url":"https:\/\/www.similarweb.com\/blog\/","name":"Similarweb","description":"","publisher":{"@id":"https:\/\/www.similarweb.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.similarweb.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":""},{"@type":"Organization","@id":"https:\/\/www.similarweb.com\/blog\/#organization","name":"Similarweb","url":"https:\/\/www.similarweb.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"","@id":"https:\/\/www.similarweb.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/03\/1587374135933.png","contentUrl":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/03\/1587374135933.png","width":200,"height":200,"caption":"Similarweb"},"image":{"@id":"https:\/\/www.similarweb.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Similarweb","https:\/\/x.com\/Similarweb","https:\/\/www.youtube.com\/channel\/UCVCI01HR6iB4AA4ChW08cvQ","https:\/\/www.instagram.com\/similarwebinsights\/","https:\/\/www.linkedin.com\/company\/similarweb","https:\/\/en.wikipedia.org\/wiki\/Similarweb"]},{"@type":"Person","@id":"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/88245b4c460dbb6371dbc1f814a8d810","name":"Richard Robinson","image":{"@type":"ImageObject","inLanguage":"","@id":"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/1516239296515.jpeg","contentUrl":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/1516239296515.jpeg","caption":"Richard Robinson"},"description":"Richard has spent over 20 years assisting companies in the building of brands, and the development and implementation of innovative go-to-market strategies. Currently Richard is AVP UK & Northern Europe at Similarweb, which provides game changing digital insights and competitive advantage to businesses globally. Richard has held leadership roles within the data, adtech, martech, digital, and media sectors, including at Google, Turn (acquired by Amobee), and Cambridge Analytica. He sits on the advisory boards and is a regular speaker at industry events and conferences.","url":"https:\/\/www.similarweb.com\/blog\/author\/richard-robinson\/"}]}},"lang":"en","translations":{"en":183966},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/posts\/183966","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/users\/509"}],"replies":[{"embeddable":true,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/comments?post=183966"}],"version-history":[{"count":3,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/posts\/183966\/revisions"}],"predecessor-version":[{"id":190156,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/posts\/183966\/revisions\/190156"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/media\/183968"}],"wp:attachment":[{"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/media?parent=183966"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/categories?post=183966"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/tags?post=183966"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}