{"id":184194,"date":"2023-12-20T09:00:02","date_gmt":"2023-12-20T09:00:02","guid":{"rendered":"https:\/\/www.similarweb.com\/blog\/?p=184194"},"modified":"2025-11-18T14:42:01","modified_gmt":"2025-11-18T14:42:01","slug":"year-in-review-2023","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/updates\/announcements\/year-in-review-2023\/","title":{"rendered":"Year in Review 2023: Finding the Competitive Edge"},"content":{"rendered":"<p>This time <a href=\"https:\/\/www.similarweb.com\/blog\/updates\/announcements\/year-in-review-2022\/\">last year<\/a> I wrote the \u2018only constant is change\u2019, and 2023 has taught me to stand by that.<\/p>\n<p>In fact in 2022, we started building the next version of Similarweb, and my proudest moment in 2023 was when we launched Similarweb 3.0, <strong>taking digital intelligence to the next level.<\/strong><\/p>\n<p>While the market landscape changed, we worked hard and fast to bring you new features, improvements and tools to help <strong>your business gain the edge<\/strong> in a far more fiercely saturated competitive arena than ever before<strong>.\u00a0<\/strong><\/p>\n<p>We\u2019ve focused on giving businesses more granular, in depth and real time data to <em>know<\/em> the market, and <em>own<\/em> the market. From our marketing and research capabilities, through to our ecommerce and sales solutions, we\u2019ve added data points, data sources, country filters, new metrics and hundreds of other improvements too.<\/p>\n<p>So without further ado, here\u2019s a rundown of our most impactful releases of 2023:<\/p>\n<h2>Similarweb AI: SimilarAsk<\/h2>\n<p>2023 was dominated by AI, and here at Similarweb, we launched a very exciting AI tool of our own: SimilarAsk. What started as a hackathon project turned into an AI assistant within our platform designed to answer real user questions.<\/p>\n<p><iframe title=\"YouTube video player\" src=\"\/\/www.youtube.com\/embed\/XFDDHLpG5lE?si=Ypj9vOwbCQH9tvOj\" width=\"100%\" height=\"400\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<h2>Similarweb 3.0<\/h2>\n<p>New-look packages, data, tools and support, all in one place. Our customers now can add viewers to every account, access advanced sharing and security features, and experience our top-tier client services. See the market research and marketing features introduced along with Similarweb 3.0 below:<\/p>\n<h3>Market Research<\/h3>\n<h4>1) Market Analysis<\/h4>\n<p>The Market Analysis feature is the new go-to for discovering <em>smarter<\/em> growth opportunities. <strong>Size and <\/strong><a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/market-segmentation\/\"><strong>segment any market<\/strong><\/a><strong>, track your <a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/market-share-guide\/\">digital market share<\/a>, and <\/strong><a href=\"https:\/\/www.similarweb.com\/blog\/research\/business-benchmarking\/benchmarking-for-success\/\"><strong>benchmark business performance<\/strong><\/a> using digital signals correlated with success.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-184204 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/12\/YIR-Market-Analysis-image.png\" alt=\"YIR Market Analysis image\" width=\"2182\" height=\"1046\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/12\/YIR-Market-Analysis-image.png 2182w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/12\/YIR-Market-Analysis-image-300x144.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/12\/YIR-Market-Analysis-image-1024x491.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/12\/YIR-Market-Analysis-image-768x368.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/12\/YIR-Market-Analysis-image-1536x736.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/12\/YIR-Market-Analysis-image-2048x982.png 2048w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/12\/YIR-Market-Analysis-image-512x245.png 512w\" sizes=\"(max-width: 2182px) 100vw, 2182px\" \/><\/p>\n<p><strong><a href=\"https:\/\/pro.similarweb.com\/#\/digitalsuite\/webmarketResearch\/home?utm_medium=email&amp;utm_source=sfmc&amp;utm_campaign=pmm_dri_year-in-review_solution_market-analysis_paid_global_dec_23\"><em>Try in platform \u2192\u00a0<\/em><\/a><\/strong><\/p>\n<h4>2) Segment Analysis<\/h4>\n<p>With Segment Analysis, you can <strong>monitor changing consumer interests, performance events (like subscriptions, cancellations, or checkouts), and product performance across different websites<\/strong>. This year, we&#8217;ve enhanced your Segments experience by adding it to <a href=\"https:\/\/support.similarweb.com\/hc\/en-us\/articles\/360014087778-Create-a-Custom-Industry\">Custom Industries<\/a>, releasing All Traffic data, creating segments from the Folders page, and even adding your most valuable segment to your Dashboards.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-184203 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/12\/SEGMENTS-IN-DASHBOARDS.png\" alt=\"SEGMENTS IN DASHBOARDS\" width=\"2232\" height=\"1410\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/12\/SEGMENTS-IN-DASHBOARDS.png 2232w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/12\/SEGMENTS-IN-DASHBOARDS-300x190.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/12\/SEGMENTS-IN-DASHBOARDS-1024x647.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/12\/SEGMENTS-IN-DASHBOARDS-768x485.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/12\/SEGMENTS-IN-DASHBOARDS-1536x970.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/12\/SEGMENTS-IN-DASHBOARDS-2048x1294.png 2048w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/12\/SEGMENTS-IN-DASHBOARDS-512x323.png 512w\" sizes=\"(max-width: 2232px) 100vw, 2232px\" \/><\/p>\n<p><strong><a href=\"https:\/\/pro.similarweb.com\/#\/digitalsuite\/segments\/home?tab=0?utm_medium=email&amp;utm_source=sfmc&amp;utm_campaign=pmm_dri_year-in-review_solution_segment-analysis_paid_global_dec_23\"><em>Try in platform \u2192<\/em><\/a><\/strong><\/p>\n<h3>Marketing<\/h3>\n<h4>1) Competitive Tracker<\/h4>\n<p>Our new-look <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/competitive-monitoring\/\">Competitive Tracker<\/a> sets you at the head of the pack by letting you <strong>track up to 25 competitor websites and highlight critical changes across your competitive set<\/strong>. This way, you can quickly spot trends and pinpoint opportunities across <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/marketing-channels\/\">key marketing channels<\/a>.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-184206 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/12\/COMPETITIVE-TRACKER.png\" alt=\"COMPETITIVE TRACKER\" width=\"2226\" height=\"1692\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/12\/COMPETITIVE-TRACKER.png 2226w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/12\/COMPETITIVE-TRACKER-300x228.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/12\/COMPETITIVE-TRACKER-1024x778.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/12\/COMPETITIVE-TRACKER-768x584.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/12\/COMPETITIVE-TRACKER-1536x1168.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/12\/COMPETITIVE-TRACKER-2048x1557.png 2048w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/12\/COMPETITIVE-TRACKER-512x389.png 512w\" sizes=\"(max-width: 2226px) 100vw, 2226px\" \/><\/p>\n<p><strong><a href=\"https:\/\/pro.similarweb.com\/#\/research\/competitivetracking\/wizard?utm_medium=email&amp;utm_source=sfmc&amp;utm_campaign=pmm_dri_year-in-review_solution_competitive-tracker_paid_global_dec_23\"><em>Try in platform \u2192\u00a0<\/em><\/a><\/strong><\/p>\n<h4>2) Rank Tracker<\/h4>\n<p>With Similarweb\u2019s new <a href=\"https:\/\/www.similarweb.com\/corp\/search\/rank-tracker\/\">Rank Tracking tool<\/a>, <strong>you can track your keywords in any country, city, or zip code<\/strong>. Each report is backed with advanced metrics, daily data by default, and insight into your competitors&#8217; rankings and the entire SERP landscape.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-184197 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/12\/KEYWORD-TAG-REPORT.png\" alt=\"KEYWORD TAG REPORT\" width=\"2232\" height=\"1479\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/12\/KEYWORD-TAG-REPORT.png 2232w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/12\/KEYWORD-TAG-REPORT-300x199.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/12\/KEYWORD-TAG-REPORT-1024x679.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/12\/KEYWORD-TAG-REPORT-768x509.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/12\/KEYWORD-TAG-REPORT-1536x1018.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/12\/KEYWORD-TAG-REPORT-2048x1357.png 2048w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/12\/KEYWORD-TAG-REPORT-512x339.png 512w\" sizes=\"(max-width: 2232px) 100vw, 2232px\" \/><\/p>\n<p><strong><a href=\"https:\/\/pro.similarweb.com\/#\/digitalsuite\/rank-tracker\/wizard?utm_medium=email&amp;utm_source=sfmc&amp;utm_campaign=pmm_dmi_year-in-review_solution_rank-tracker_paid_global_dec_23\"><em>Try in platform \u2192<\/em><\/a><\/strong><\/p>\n<h4>3) Brand Protection<\/h4>\n<p>Never let competitors steal your earned traffic. <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/brand-protection\/\">Brand protection<\/a> automatically <strong>alerts you by email when another website bids on your business-critical keywords<\/strong>.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-184196 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/12\/BRAND-PROTECTION.png\" alt=\"BRAND PROTECTION\" width=\"2232\" height=\"1317\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/12\/BRAND-PROTECTION.png 2232w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/12\/BRAND-PROTECTION-300x177.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/12\/BRAND-PROTECTION-1024x604.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/12\/BRAND-PROTECTION-768x453.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/12\/BRAND-PROTECTION-1536x906.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/12\/BRAND-PROTECTION-2048x1208.png 2048w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/12\/BRAND-PROTECTION-512x302.png 512w\" sizes=\"(max-width: 2232px) 100vw, 2232px\" \/><\/p>\n<p><strong><a href=\"https:\/\/pro.similarweb.com\/#\/digitalsuite\/brand-protection\/wizard?utm_medium=email&amp;utm_source=sfmc&amp;utm_campaign=pmm_dmi_year-in-review_solution_brand-protection_paid_global_dec_23\"><em>Try in platform \u2192\u00a0<\/em><\/a><\/strong><\/p>\n<h4>4) Keyword Generator<\/h4>\n<p><a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/keyword-research\/\">Keyword research<\/a> just got fresher. With <strong>up-to-date keywords (last 28 Days view) and a 28-day volume metric<\/strong>, along with a tweak to our dataset, our <a href=\"https:\/\/www.similarweb.com\/corp\/search\/features\/keyword-generator\/\">Keyword Generator<\/a> shows\/provides\/gets more keyword results than ever before.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-184199 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/12\/KEYWORD-GENERATOR.png\" alt=\"KEYWORD GENERATOR\" width=\"2226\" height=\"1692\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/12\/KEYWORD-GENERATOR.png 2226w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/12\/KEYWORD-GENERATOR-300x228.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/12\/KEYWORD-GENERATOR-1024x778.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/12\/KEYWORD-GENERATOR-768x584.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/12\/KEYWORD-GENERATOR-1536x1168.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/12\/KEYWORD-GENERATOR-2048x1557.png 2048w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/12\/KEYWORD-GENERATOR-512x389.png 512w\" sizes=\"(max-width: 2226px) 100vw, 2226px\" \/><\/p>\n<p><strong><a href=\"https:\/\/pro.similarweb.com\/#\/digitalsuite\/acquisition\/findkeywords\/KeywordGenerator\/home?utm_medium=email&amp;utm_source=sfmc&amp;utm_campaign=pmm_dmi_year-in-review_solution_keyword-generator_paid_global_dec_23\"><em>Try in platform \u2192\u00a0<\/em><\/a><\/strong><\/p>\n<h3>Sales Intelligence<\/h3>\n<h4>1) Sales Signals<\/h4>\n<p>Now, you can prioritize your outreach using signals like <a href=\"https:\/\/www.similarweb.com\/website\/\">website traffic<\/a> and traffic changes, technologies added or removed from a website, press coverage, and more to <strong>determine who you should reach out to this week<\/strong>.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-184207\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/12\/unnamed-3.png\" alt=\"SALES SIGNAL\" width=\"1024\" height=\"761\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/12\/unnamed-3.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/12\/unnamed-3-300x223.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/12\/unnamed-3-768x571.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/12\/unnamed-3-512x381.png 512w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><a href=\"https:\/\/pro.similarweb.com\/#\/sales\/find-leads\/advanced-search?utm_medium=email&amp;utm_source=sfmc&amp;utm_campaign=pmm_si_year-in-review_solution_sales-signals_paid_global_dec_23\"><strong>See it in the platform \u2192<\/strong><\/a><\/p>\n<h4>2) Buyer Intent Data Signals<\/h4>\n<p><a href=\"https:\/\/www.similarweb.com\/blog\/ecommerce\/retail-insights\/buyer-decision-process\/\">Understand where a buyer is in the journey<\/a> \u2013 including whether they are more interested in your product, one of your competitors, or the use case that your product solves than they were last week \u2013 so you can <strong>identify and prioritize accounts that have started their buying journey.\u00a0<\/strong><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-184208\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/12\/unnamed-4.png\" alt=\"BUYER INTENT\" width=\"435\" height=\"262\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/12\/unnamed-4.png 435w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/12\/unnamed-4-300x181.png 300w\" sizes=\"(max-width: 435px) 100vw, 435px\" \/><\/p>\n<p><a href=\"https:\/\/pro.similarweb.com\/#\/sales\/management\/signals\/intent?utm_medium=email&amp;utm_source=sfmc&amp;utm_campaign=pmm_si_year-in-review_solution_intent-data_paid_global_dec_23\"><strong>See it in the platform \u2192<\/strong><\/a><\/p>\n<h4>3) Similarweb Sales Extension<\/h4>\n<p>Get everything you need for selling to online businesses with a <strong>Chrome extension that fits seamlessly into your existing workflows<\/strong>.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-184209 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/12\/SALES-EXTENSION.png\" alt=\"SALES EXTENSION\" width=\"1435\" height=\"929\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/12\/SALES-EXTENSION.png 1435w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/12\/SALES-EXTENSION-300x194.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/12\/SALES-EXTENSION-1024x663.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/12\/SALES-EXTENSION-768x497.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/12\/SALES-EXTENSION-512x331.png 512w\" sizes=\"(max-width: 1435px) 100vw, 1435px\" \/><\/p>\n<p><strong><a href=\"https:\/\/chromewebstore.google.com\/detail\/similarweb-sales-extensio\/ejcibmoopiblhpjkjfpdopfdnlaoolfc\">Download the extension \u2192\u00a0<\/a><\/strong><\/p>\n<h3>DaaS<\/h3>\n<h4>1) Data Exporter<\/h4>\n<p>This year, the <a href=\"http:\/\/datahub.similarweb.com\/?utm_medium=email&amp;utm_source=sfmc&amp;utm_campaign=pmm_cross_year-in-review_solution_data-exporter_paid_global_dec_23\">Data Exporter<\/a> quickly became an indispensable tool for digital research and <a href=\"https:\/\/www.similarweb.com\/corp\/teams\/marketing\/\">marketing teams<\/a>. It\u2019s not just about accessing data, it\u2019s about doing it <em>faster<\/em> and <em>easier<\/em>. Here\u2019s what makes the Data Exporter stand out:<\/p>\n<ul>\n<li><strong>Wide data coverage:<\/strong> Dive into an ocean of data, including web, app, and <a href=\"https:\/\/www.similarweb.com\/corp\/search\/features\/keyword-analysis\/\">keyword analysis<\/a>, all centralized for your convenience<\/li>\n<li><strong>Ease of use:<\/strong> We got rid of the technical barriers. Now, data is just a few clicks away for everyone, making insights more accessible than ever<\/li>\n<li><strong>Multiple report formats<\/strong>: Export and share your data in various formats, while integrating it into your existing BI systems<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone wp-image-184202 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/12\/DATA-EXPORTER.png\" alt=\"DATA EXPORTER\" width=\"2238\" height=\"1455\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/12\/DATA-EXPORTER.png 2238w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/12\/DATA-EXPORTER-300x195.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/12\/DATA-EXPORTER-1024x666.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/12\/DATA-EXPORTER-768x499.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/12\/DATA-EXPORTER-1536x999.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/12\/DATA-EXPORTER-2048x1331.png 2048w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/12\/DATA-EXPORTER-512x333.png 512w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/12\/DATA-EXPORTER-808x526.png 808w\" sizes=\"(max-width: 2238px) 100vw, 2238px\" \/><\/p>\n<h4>2) Integration with Snowflake<\/h4>\n<p>Our integration with Snowflake is bridging the gap between Similarweb\u2019s rich datasets and your cloud environment. With the integration enabled, you can blend our data with your own for holistic analysis and leverage Snowflake&#8217;s cloud-native architecture for efficient handling of large volumes of data.<\/p>\n<p>For a smooth integration process, follow our detailed guide: <a href=\"https:\/\/developers.similarweb.com\/docs\/snowflake\">Developers\u2019 Integration Manual<\/a>.<\/p>\n<h4>3) Expanded API coverage<\/h4>\n<p>We&#8217;ve not only enhanced our <a href=\"https:\/\/www.similarweb.com\/corp\/daas\/api\/\">API<\/a> but also enriched it with new datasets, including Technographics, Online Revenue, Website Descriptions, Top Geos, Demographics, and many more. Explore our latest updates and see how they can transform your data strategy by visiting our <a href=\"https:\/\/developers.similarweb.com\/docs\/similarweb-web-traffic-api\">Developers Hub<\/a>.<\/p>\n<h3>Shopper Intelligence<\/h3>\n<p><a href=\"https:\/\/www.similarweb.com\/corp\/shopper\/\"><strong>Shopper Intelligence<\/strong><\/a> is living up to its promise, providing you with more capabilities to <a href=\"https:\/\/www.similarweb.com\/corp\/shopper\/consumer-demand\/\">monitor consumer demand<\/a>, <a href=\"https:\/\/www.similarweb.com\/corp\/shopper\/shopper-behavior\/\">analyze shopper behavior<\/a>, and optimize search strategies on Amazon.<\/p>\n<p>The new<strong> Marketing Channels<\/strong> view provides a complete breakdown of internal and external traffic on Amazon, offering a granular view of your own and your competitors&#8217; traffic sources \u2013 which is unmatched by any other competitive intelligence platform.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-184210 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/12\/SHOPPER-INTELLIGENCE.png\" alt=\"SHOPPER INTELLIGENCE\" width=\"1600\" height=\"770\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/12\/SHOPPER-INTELLIGENCE.png 1600w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/12\/SHOPPER-INTELLIGENCE-300x144.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/12\/SHOPPER-INTELLIGENCE-1024x493.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/12\/SHOPPER-INTELLIGENCE-768x370.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/12\/SHOPPER-INTELLIGENCE-1536x739.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/12\/SHOPPER-INTELLIGENCE-512x246.png 512w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p>With <strong>Weekly Keywords<\/strong>, you can <a href=\"https:\/\/www.similarweb.com\/corp\/shopper\/on-site-search-optimization\/\">access Amazon on-site search data<\/a> for better keyword analysis. It lets you assess the performance of relevant keywords, analyze the competitive landscape, and refine your keyword bidding strategy for enhanced results. Data is refreshed weekly to ensure you have access to the latest information.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-184211 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/12\/WEEKLY-KEYWORDS.png\" alt=\"WEEKLY KEYWORDS\" width=\"1600\" height=\"767\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/12\/WEEKLY-KEYWORDS.png 1600w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/12\/WEEKLY-KEYWORDS-300x144.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/12\/WEEKLY-KEYWORDS-1024x491.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/12\/WEEKLY-KEYWORDS-768x368.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/12\/WEEKLY-KEYWORDS-1536x736.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/12\/WEEKLY-KEYWORDS-512x245.png 512w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><strong><a href=\"https:\/\/shopper.similarweb.com\/traffic-sources\/marketing-channels?from=2022-11&amp;to=2023-10&amp;domain=amazon.com&amp;brandCategory=-1&amp;brand=Umbra&amp;comparison=yoy&amp;utm_source=sfmc&amp;utm_campaign=pmm_shi_year-in-review_solution_marketing-channels_paid_global_dec_23\">Try these features now \u2192\u00a0<\/a><\/strong><\/p>\n<h2>Looking forward to 2024<\/h2>\n<p>We hope you\u2019ve found real value and driven business impact from our releases this year. If there\u2019s a particular feature or functionality you\u2019d like to see in 2024, get in touch with your account manager. In the meantime, we\u2019re expecting the landscape to be as fierce as ever, so we\u2019re committed to providing <a href=\"https:\/\/www.similarweb.com\/corp\/ourdata\/\">the best digital data<\/a> and tools to help you win your market.<\/p>\n<p>If you\u2019d like to find out more about any of the features shown in this blog, then get in touch with your account manager who can give you a walk-through.<\/p>\n<p>If you\u2019re not yet a Similarweb customer, you can <a href=\"https:\/\/account.similarweb.com\/journey\/registration\/\">trial our platform for free.<\/a><\/p>\n<p>Wishing you all a happy holiday season and a successful 2024.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This time last year I wrote the \u2018only constant is change\u2019, and 2023 has taught me to stand by that. In fact in 2022, we started building the next version of Similarweb, and my proudest moment in 2023 was when we launched Similarweb 3.0, taking digital intelligence to the next level. While the market landscape [&hellip;]<\/p>\n","protected":false},"author":190,"featured_media":184195,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[6726,6698],"tags":[],"class_list":["post-184194","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-announcements","category-updates"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Year in Review 2023: Finding the Competitive Edge | Similarweb<\/title>\n<meta name=\"description\" content=\"See all the tools, features and datasets released by Similarweb in 2023 across marketing, research, sales and ecommerce solutions.\" \/>\n<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.similarweb.com\/blog\/updates\/announcements\/year-in-review-2023\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Or Offer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/updates\/announcements\/year-in-review-2023\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/updates\/announcements\/year-in-review-2023\/\"},\"author\":{\"name\":\"Or Offer\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/71203ae4a0fb5c15eee45fbade670805\"},\"headline\":\"Year in Review 2023: Finding the Competitive Edge\",\"datePublished\":\"2023-12-20T09:00:02+00:00\",\"dateModified\":\"2025-11-18T14:42:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/updates\/announcements\/year-in-review-2023\/\"},\"wordCount\":1092,\"publisher\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/updates\/announcements\/year-in-review-2023\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/12\/BLOG-THUMBNAIL-1.png\",\"articleSection\":[\"Announcements\",\"Updates\"],\"inLanguage\":\"\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/updates\/announcements\/year-in-review-2023\/\",\"url\":\"https:\/\/www.similarweb.com\/blog\/updates\/announcements\/year-in-review-2023\/\",\"name\":\"Year in Review 2023: Finding the Competitive Edge | Similarweb\",\"isPartOf\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/updates\/announcements\/year-in-review-2023\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/updates\/announcements\/year-in-review-2023\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/12\/BLOG-THUMBNAIL-1.png\",\"datePublished\":\"2023-12-20T09:00:02+00:00\",\"dateModified\":\"2025-11-18T14:42:01+00:00\",\"description\":\"See all the tools, features and datasets released by Similarweb in 2023 across marketing, research, sales and ecommerce solutions.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/updates\/announcements\/year-in-review-2023\/#breadcrumb\"},\"inLanguage\":\"\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.similarweb.com\/blog\/updates\/announcements\/year-in-review-2023\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/updates\/announcements\/year-in-review-2023\/#primaryimage\",\"url\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/12\/BLOG-THUMBNAIL-1.png\",\"contentUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/12\/BLOG-THUMBNAIL-1.png\",\"width\":1416,\"height\":840,\"caption\":\"year in review 2023 - 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