{"id":184938,"date":"2024-01-03T06:19:15","date_gmt":"2024-01-03T06:19:15","guid":{"rendered":"https:\/\/www.similarweb.com\/blog\/?p=184938"},"modified":"2024-02-25T12:26:33","modified_gmt":"2024-02-25T12:26:33","slug":"keyword-gap-analysis","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/ja\/marketing\/seo\/keyword-gap-analysis\/","title":{"rendered":"\u30ad\u30fc\u30ef\u30fc\u30c9\u30ae\u30e3\u30c3\u30d7\u5206\u6790\u306e\u30af\u30a4\u30c3\u30af\u30b9\u30bf\u30fc\u30c8\u30ac\u30a4\u30c9"},"content":{"rendered":"<p>\u30a2\u30af\u30bb\u30b9\u6570\u304c\u4f38\u3073\u306a\u3044\u3068\u304a\u60a9\u307f\u3067\u3059\u304b\uff1f\u7af6\u5408\u304c\u3042\u306a\u305f\u3088\u308a\u3082\u591a\u304f\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u7372\u5f97\u3057\u3066\u3044\u308b\u306e\u3092\u3054\u5b58\u77e5\u3067\u3059\u304b\uff1f<\/p>\n<p>\u3082\u3057\u7af6\u5408\u306b\u8ca0\u3051\u305f\u304f\u306a\u3044\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u53ce\u76ca\u3092\u6700\u5927\u5316\u3057\u305f\u3044\u306e\u3067\u3042\u308c\u3070\uff08\u305d\u3046\u3057\u305f\u3044\u3067\u3059\u3088\u306d\uff09\u3001\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u30ae\u30e3\u30c3\u30d7\u3092\u57cb\u3081\u308b\u3053\u3068\u304c\u5fc5\u8981\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u8a00\u3044\u63db\u3048\u308c\u3070\uff1a<\/p>\n<p style=\"text-align: center;\"><strong>\u76ee\u6a19\u3068\u3059\u308b\u30ad\u30fc\u30ef\u30fc\u30c9<\/strong> &#x1faf1;\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0&#x1faf2; <strong>\u3042\u306a\u305f\u306e\u6f5c\u5728\u80fd\u529b<\/strong><\/p>\n<p>\u3057\u304b\u3057\u3001\u305d\u308c\u306f\u5909\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u30ad\u30fc\u30ef\u30fc\u30c9\u30ae\u30e3\u30c3\u30d7\u5206\u6790\u3092\u3059\u308b\u3053\u3068\u3067\u3001\u7af6\u5408\u304c\u691c\u7d22\u3067\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u7372\u5f97\u3057\u3066\u3044\u308b\u5834\u6240\u3092\u78ba\u8a8d\u3057\u3001\u305d\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u53d6\u308a\u623b\u3059\uff08\u305d\u3057\u3066\u3055\u3089\u306b\u591a\u304f\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u7372\u5f97\u3059\u308b\uff09\u305f\u3081\u306b\u6226\u7565\u3092\u6700\u9069\u5316\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u3053\u3053\u3067\u306f\u3001\u30ad\u30fc\u30ef\u30fc\u30c9\u30ae\u30e3\u30c3\u30d7\u306e\u898b\u3064\u3051\u65b9\u3068\u305d\u306e\u5bfe\u7b56\u306b\u3064\u3044\u3066\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h2>\u30ad\u30fc\u30ef\u30fc\u30c9\u30ae\u30e3\u30c3\u30d7\u5206\u6790\u3068\u306f\u4f55\u304b\uff1f<\/h2>\n<p>\u30ad\u30fc\u30ef\u30fc\u30c9\u30ae\u30e3\u30c3\u30d7\u5206\u6790\u3068\u306f\u3001\u30ad\u30fc\u30ef\u30fc\u30c9\u304b\u3089\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u7372\u5f97\u3059\u308b\u6a5f\u4f1a\u3092\u898b\u3064\u3051\u3001\u305d\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u304c\u30d3\u30b8\u30cd\u30b9\u306b\u3082\u305f\u3089\u3059\u53ef\u80fd\u6027\u3092\u8a55\u4fa1\u3059\u308b\u305f\u3081\u306e\u6bd4\u8f03\u30d7\u30ed\u30bb\u30b9\u3067\u3059\u3002\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u7d4c\u7531\u3067\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u6ce8\u76ee\u5ea6\u3001\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3001\u8a2a\u554f\u8005\u3092\u7372\u5f97\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n<p>\u30ad\u30fc\u30ef\u30fc\u30c9\u30ae\u30e3\u30c3\u30d7\u5206\u6790\u3092\u3059\u308b\u3053\u3068\u306f\u3001<a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/keyword-research\/\">\u30ad\u30fc\u30ef\u30fc\u30c9\u30ea\u30b5\u30fc\u30c1<\/a>\uff08\u82f1\u8a9e\uff09\u306e\u91cd\u8981\u306a\u90e8\u5206\u3067\u3042\u308a\u3001<a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/seo-strategy\/\">\u7af6\u4e89\u529b\u306e\u3042\u308bSEO\u6226\u7565<\/a>\u3068\u30b3\u30f3\u30c6\u30f3\u30c4\u30d7\u30e9\u30f3\u306e\u4e2d\u3067\u306f\u975e\u5e38\u306b\u91cd\u8981\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<h2>\u30ad\u30fc\u30ef\u30fc\u30c9\u30ae\u30e3\u30c3\u30d7\u5206\u6790\u306e\u30e1\u30ea\u30c3\u30c8<\/h2>\n<p>\u30ad\u30fc\u30ef\u30fc\u30c9\u30ae\u30e3\u30c3\u30d7\u5206\u6790\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308a\u307e\u3059\uff1a<\/p>\n<ol>\n<li>\u30e9\u30a4\u30d0\u30eb\u3068\u306e\u5dee\u3092\u7e2e\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u308b<\/li>\n<li>\u95a2\u9023\u6027\u306e\u9ad8\u3044\u691c\u7d22\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u691c\u7d22\u3055\u308c\u3084\u3059\u304f\u306a\u308b<\/li>\n<li>\u30b3\u30f3\u30c6\u30f3\u30c4\u5185\u3067\u3088\u308a\u591a\u304f\u306e\u691c\u7d22\u610f\u56f3\u3092\u30ab\u30d0\u30fc\u3067\u304d\u308b<\/li>\n<li>\u7279\u5b9a\u306e\u5206\u91ce\u3067\u306e\u4fe1\u983c\u3068\u6a29\u5a01\u3092\u9ad8\u3081\u3089\u308c\u308b<\/li>\n<li>\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u5897\u3084\u305b\u3066\u3001\u3046\u307e\u304f\u3044\u3051\u3070\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3082\u4e0a\u3052\u3089\u308c\u308b<\/li>\n<\/ol>\n<h2>\u30ad\u30fc\u30ef\u30fc\u30c9\u30ae\u30e3\u30c3\u30d7\u5206\u6790\u306e\u65b9\u6cd5<\/h2>\n<h3>1) 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decoding=\"async\" class=\"alignnone wp-image-183510 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/07\/keyword-gap-analysis-sephora-organic-competitors.png\" alt=\"keyword-gap-analysis-sephora organic competitors\" width=\"1490\" height=\"635\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/07\/keyword-gap-analysis-sephora-organic-competitors.png 1490w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/07\/keyword-gap-analysis-sephora-organic-competitors-300x128.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/07\/keyword-gap-analysis-sephora-organic-competitors-1024x436.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/07\/keyword-gap-analysis-sephora-organic-competitors-768x327.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/07\/keyword-gap-analysis-sephora-organic-competitors-512x218.png 512w\" sizes=\"(max-width: 1490px) 100vw, 1490px\" \/><\/p>\n<p>Similarweb\u306e\u300c\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u306e\u7af6\u5408\u300d\u6a5f\u80fd\u3092\u4f7f\u3063\u3066Sephora\u3092\u4f8b\u306b\u8abf\u3079\u3066\u307f\u308b\u3068\u3001\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u691c\u7d22\u306b\u7279\u5316\u3057\u305f\u30d6\u30e9\u30f3\u30c9\u306e\u30e9\u30a4\u30d0\u30eb\u4f01\u696d\u3092\u898b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u306e\u3088\u3046\u306b\u3001\u6570\u5b57\u3084\u30c7\u30fc\u30bf\u3092\u8003\u616e\u306b\u5165\u308c\u307e\u3057\u3087\u3046\uff1a<\/p>\n<ul>\n<li>\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u30c8\u30e9\u30d5\u30a3\u30c3\u30af<\/li>\n<li>\u691c\u7d22\u91cd\u8907\u30b9\u30b3\u30a2<\/li>\n<li>\u5171\u901a\u30ad\u30fc\u30ef\u30fc\u30c9<\/li>\n<li>\u7dcf\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u6570<\/li>\n<li>\u696d\u754c<\/li>\n<\/ul>\n<h3>2) \u7af6\u5408\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u30b7\u30a7\u30a2\u3092\u30c1\u30a7\u30c3\u30af\u3059\u308b<\/h3>\n<p>\u7af6\u5408\u306e<a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/traffic-share\/\">\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u30b7\u30a7\u30a2<\/a>\uff08\u82f1\u8a9e\uff09\u3092\u8a55\u4fa1\u3059\u308b\u3053\u3068\u3067\u3001\u7af6\u5408\u304c\u3069\u308c\u3050\u3089\u3044\u306e\u5b58\u5728\u306a\u306e\u304b\u3092\u628a\u63e1\u3057\u3001SEO\u6226\u7565\u306b\u304a\u3051\u308b\u6a5f\u4f1a\u3068\u640d\u5931\u3092\u660e\u78ba\u306b\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u3044\u304f\u3064\u304b\u4f8b\u3092\u6319\u3052\u307e\u3057\u3087\u3046\uff1a<\/p>\n<ul>\n<li>\u6a5f\u4f1a\uff1a\u7af6\u5408\u304c\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u7372\u5f97\u3057\u3066\u3044\u308b\u3068\u3053\u308d<\/li>\n<li>\u640d\u5931\uff1a\u3042\u306a\u305f\u306e\u30b5\u30a4\u30c8\u3067\u7af6\u5408\u3088\u308a\u3082\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u304c\u5c11\u306a\u3044\u3068\u3053\u308d<\/li>\n<\/ul>\n<p>\u7af6\u5408\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u30b7\u30a7\u30a2\u3092\u30c1\u30a7\u30c3\u30af\u3059\u308b\u6700\u5584\u306e\u65b9\u6cd5\u306f\u3001\u30ad\u30fc\u30ef\u30fc\u30c9\u5206\u6790\u30c4\u30fc\u30eb\u3092\u4f7f\u3046\u3053\u3068\u3067\u3059\u3002\u975e\u30d6\u30e9\u30f3\u30c9\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u9078\u3093\u3067\u30ea\u30b5\u30fc\u30c1\u3092\u7d5e\u308a\u8fbc\u307f\u3001\u3042\u306a\u305f\u306e\u30d3\u30b8\u30cd\u30b9\u306b\u95a2\u9023\u3057\u305d\u3046\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u3001\u30c8\u30d4\u30c3\u30af\u3001\u30ab\u30c6\u30b4\u30ea\u30fc\u3060\u3051\u3092\u6b8b\u3057\u307e\u3059\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001\u3053\u308c\u3092\u3055\u3089\u306b\u4e00\u6b69\u9032\u3081\u308b\u3053\u3068\u3067\u3001\u3042\u306a\u305f\u306e\u30d3\u30b8\u30cd\u30b9\u306b\u3042\u307e\u308a\u95a2\u4fc2\u306e\u306a\u3044\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u5ef6\u3005\u3068\u9078\u5225\u3059\u308b\u6642\u9593\u3092\u7bc0\u7d04\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u3053\u3053\u3067\u3001\u30ad\u30fc\u30ef\u30fc\u30c9\u30ae\u30e3\u30c3\u30d7\u30c4\u30fc\u30eb\u306e\u767b\u5834\u3067\u3059\u3002\u7af6\u5408\u3068\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u30ae\u30e3\u30c3\u30d7\u3092\u57cb\u3081\u308b\u305f\u3081\u306b\u3001\u7d20\u65e9\u304f\u7c21\u5358\u306a\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u5c4a\u3051\u3066\u304f\u308c\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-183509 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/07\/keyword-gap-analysis-sephora-keyword-gap.png\" alt=\"keyword-gap-analysis-sephora keyword gap\" width=\"1593\" height=\"735\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/07\/keyword-gap-analysis-sephora-keyword-gap.png 1593w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/07\/keyword-gap-analysis-sephora-keyword-gap-300x138.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/07\/keyword-gap-analysis-sephora-keyword-gap-1024x472.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/07\/keyword-gap-analysis-sephora-keyword-gap-768x354.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/07\/keyword-gap-analysis-sephora-keyword-gap-1536x709.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/07\/keyword-gap-analysis-sephora-keyword-gap-512x236.png 512w\" sizes=\"(max-width: 1593px) 100vw, 1593px\" \/><\/p>\n<p>\u81ea\u793e\u3068\u8907\u6570\u306e\u7af6\u5408\u30b5\u30a4\u30c8\u3092\u6307\u5b9a\u3059\u308b\u3068\u3001\u30ad\u30fc\u30ef\u30fc\u30c9\u30ae\u30e3\u30c3\u30d7\u30c4\u30fc\u30eb\u304c\u30ab\u30e9\u30d5\u30eb\u3067\u7d20\u6575\u306a\u56f3\u3092\u4f5c\u6210\u3057\u3066\u3001\u30ea\u30b9\u30c8\u304c\u63d0\u4f9b\u3055\u308c\u307e\u3059\u3002<\/p>\n<ul>\n<li><strong><b>\u3059\u3079\u3066\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\uff1a<\/b><\/strong>\u3044\u305a\u308c\u304b\u306e\u30b5\u30a4\u30c8\u306b\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u9001\u308b\u30ad\u30fc\u30ef\u30fc\u30c9<\/li>\n<li><strong><b>\u30b3\u30a2\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\uff1a<\/b><\/strong>\u3059\u3079\u3066\u306e\u7af6\u5408\u306b\u5171\u901a\u3059\u308b\u30ad\u30fc\u30ef\u30fc\u30c9<\/li>\n<li><strong><b>\u52dd\u3061\uff1a<\/b><\/strong>\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306e\u6700\u5927\u30b7\u30a7\u30a2\u3092\u7372\u5f97\u3057\u3066\u3044\u308b\u30ad\u30fc\u30ef\u30fc\u30c9<\/li>\n<li><strong><b>\u6a5f\u4f1a\uff1a<\/b><\/strong>\u7af6\u5408\u306f\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u7372\u5f97\u3057\u3066\u3044\u308b\u304c\u3001\u3042\u306a\u305f\u306f\u7372\u5f97\u3057\u3066\u3044\u306a\u3044\u3068\u3053\u308d<\/li>\n<li><strong><b>\u8ca0\u3051\uff1a<\/b><\/strong>\u7af6\u5408\u3088\u308a\u3082\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u304c\u5c11\u306a\u3044\u3068\u3053\u308d<\/li>\n<\/ul>\n<p>\u3053\u3053\u3067\u306f\u3001\u3042\u306a\u305f\u3068\u7af6\u5408\u306e\u691c\u7d22\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306e\u5408\u8a08\u6570\u3001\u30e6\u30fc\u30b6\u30fc\u3092\u5c0e\u304f\u30ad\u30fc\u30ef\u30fc\u30c9\u3001\u7af6\u5408\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u30b7\u30a7\u30a2\u3092\u898b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u3042\u306a\u305f\u306e\u6226\u7565\u3084\u6b21\u306e\u884c\u52d5\u306b\u5f79\u7acb\u3064\u30c7\u30fc\u30bf\u3092\u624b\u306b\u5165\u308c\u307e\u3057\u305f\u3002\u3053\u308c\u306b\u306f\u4ee5\u4e0b\u304c\u542b\u307e\u308c\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u30ad\u30fc\u30ef\u30fc\u30c9\u3054\u3068\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u6570<\/li>\n<li><a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/keyword-difficulty\/\">\u30ad\u30fc\u30ef\u30fc\u30c9\u96e3\u6613\u5ea6<\/a><\/li>\n<li>\u30ad\u30fc\u30ef\u30fc\u30c9\u3054\u3068\u306e\u691c\u7d22\u30dc\u30ea\u30e5\u30fc\u30e0<\/li>\n<li><a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/sem-ppc\/what-is-cpc\/\">\u30af\u30ea\u30c3\u30af\u5358\u4fa1 (CPC)\u00a0<\/a><\/li>\n<li>SERP\u3067\u306e\u9806\u4f4d\uff08\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u306e\u307f\uff09<\/li>\n<li>\u30ad\u30fc\u30ef\u30fc\u30c9\u3068\u9023\u52d5\u3057\u305f<a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/serp-features\/\">SERP\u30d5\u30a3\u30fc\u30c1\u30e3\u30fc<\/a><\/li>\n<li>\u30c8\u30c3\u30d7URL<\/li>\n<\/ul>\n<p>\u3053\u308c\u3089\u306e\u30a4\u30f3\u30b5\u30a4\u30c8\u306f\u3059\u3079\u3066\u3001\u7af6\u5408\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u30b7\u30a7\u30a2\u306b\u57fa\u3065\u3044\u3066\u3001\u30d3\u30b8\u30cd\u30b9\u3068\u3057\u3066\u3069\u306e\u3088\u3046\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u72d9\u3046\u3053\u3068\u304c\u3067\u304d\u308b\u304b\u3001\u3069\u306e\u3088\u3046\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u53d6\u308a\u5165\u308c\u308b\u3079\u304d\u304b\u3001\u305d\u3057\u3066\u3001PPC\u3067\u7d20\u65e9\u304f\u52dd\u5229\u3092\u53ce\u3081\u308b\u305f\u3081\u306b\u6709\u6599\u691c\u7d22\u5e83\u544a\u30c1\u30fc\u30e0\u3068\u3069\u306e\u3088\u3046\u306b\u5354\u529b\u3059\u3079\u304d\u304b\u306a\u3069\u3001\u6b63\u3057\u3044\u65b9\u5411\u6027\u3092\u793a\u3057\u3066\u304f\u308c\u307e\u3059\u3002<\/p>\n<h3>3) \u7126\u70b9\u3092\u5f53\u3066\u305f\u3044\u30c8\u30d4\u30c3\u30af\u3092\u30de\u30c3\u30d4\u30f3\u30b0\u3059\u308b<\/h3>\n<p>\u7af6\u5408\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u30b7\u30a7\u30a2\u306e\u8abf\u67fb\u304b\u3089\u3001\u7126\u70b9\u3092\u5f53\u3066\u305f\u3044\u30c8\u30d4\u30c3\u30af\u3092\u30de\u30c3\u30d4\u30f3\u30b0\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u5148\u307b\u3069\u8ff0\u3079\u305f\u3088\u3046\u306b\u3053\u308c\u306f\u3001\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u6570\u3001\u691c\u7d22\u30dc\u30ea\u30e5\u30fc\u30e0\u3001<a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/search-intent\/\">\u691c\u7d22\u610f\u56f3<\/a>\uff08\u82f1\u8a9e\uff09\u3001\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u96e3\u6613\u5ea6\u3001SERP\u306e\u7279\u5fb4\u3092\u8003\u616e\u3057\u305f\u3082\u306e\u3067\u3059\u304c\u3001\u3042\u306a\u305f\u306e\u30d3\u30b8\u30cd\u30b9\u3068<a href=\"https:\/\/www.similarweb.com\/blog\/research\/audience-and-brand-building\/target-audience-analysis\/\">\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9<\/a>\uff08\u82f1\u8a9e\uff09\u306e\u4e21\u65b9\u306b\u95a2\u9023\u6027\u304c\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u3082\u3057\u3042\u306a\u305f\u304cSephora\u306a\u3089\u3001\u8ca9\u58f2\u3057\u3066\u3044\u306a\u3044\u30e1\u30a4\u30af\u30a2\u30c3\u30d7\u30d6\u30e9\u30f3\u30c9\u306e\u30d6\u30ed\u30b0\u3084\u5546\u54c1\u8aac\u660e\u3092\u4f5c\u308b\u610f\u5473\u306f\u307b\u307c\u3042\u308a\u307e\u305b\u3093\u3002\u3082\u3057\u3042\u306a\u305f\u304c\u904b\u9001\u4f1a\u793e\u3084\u7269\u6d41\u4f1a\u793e\u3067\u3001\u30aa\u30e9\u30f3\u30c0\u306b\u51fa\u8377\u3057\u306a\u3044\u306e\u3067\u3042\u308c\u3070\u3001\u30aa\u30e9\u30f3\u30c0\u306e\u904b\u9001\u3084\u7269\u6d41\u306b\u3064\u3044\u3066\u66f8\u3044\u3066\u306f\u3044\u3051\u307e\u305b\u3093\u3002<\/p>\n<p>&#x261d;&#xfe0f;\u304a\u308f\u304b\u308a\u3067\u3059\u3088\u306d\u3002<\/p>\n<p>\u79d8\u8a23\u306f\u3001\u7af6\u4e89\u529b\u306e\u3042\u308b&#8230;\u3057\u304b\u3057\u7af6\u4e89\u529b\u304c\u3042\u308a\u3059\u304e\u306a\u3044\u30c8\u30d4\u30c3\u30af\u3084\u30ad\u30fc\u30ef\u30fc\u30c9\u306b\u7126\u70b9\u3092\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3059\u3002\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u96e3\u6613\u5ea6\u304c\u9ad8\u3059\u304e\u305a\u3001\u305d\u308c\u306a\u308a\u306e\u691c\u7d22\u30dc\u30ea\u30e5\u30fc\u30e0\u3067\u3042\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u6614\u304b\u3089\u3042\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u9811\u5f35\u308b\u306e\u306f\u3001\u30ea\u30bd\u30fc\u30b9\u306e\u67af\u6e07\u3092\u65e9\u3081\u3066\u3057\u307e\u3044\u307e\u3059\u3002<\/p>\n<p>\u30de\u30af\u30ed\u74b0\u5883\u306b\u304a\u3051\u308b\u30df\u30af\u30ed\u306a\u6a5f\u4f1a\u3053\u305d\u304c\u3001\u80fd\u529b\u3092\u4e0a\u3052\u3066\u5927\u6210\u529f\u3092\u53ce\u3081\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u304f\u306a\u308a\u307e\u3059\u3002<a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/long-tail-keywords\/\">\u30ed\u30f3\u30b0\u30c6\u30fc\u30eb\u30ad\u30fc\u30ef\u30fc\u30c9<\/a>\uff08\u82f1\u8a9e\uff09\u3001\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u5b63\u7bc0\u6027\u3001\u30c8\u30ec\u30f3\u30c9\u306e\u691c\u7d22\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u8003\u616e\u3059\u308b\u3053\u3068\u304c\u3001\u4eba\u3092\u60f9\u304d\u3064\u3051\u3001\u30a4\u30f3\u30d1\u30af\u30c8\u306e\u3042\u308b<a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/digital-marketing-strategy\/\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565<\/a>\u306b\u3068\u3063\u3066\u975e\u5e38\u306b\u91cd\u8981\u3067\u3042\u308b\u5927\u304d\u306a\u7406\u7531\u3067\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001SERP\u30d5\u30a3\u30fc\u30c1\u30e3\u30fc\u306e\u7372\u5f97\u304c\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3084\u30aa\u30f3\u30e9\u30a4\u30f3\u306e\u53ef\u8996\u5316\u306b\u4e0e\u3048\u308b\u5f71\u97ff\u3082\u5fd8\u308c\u3066\u3044\u3051\u307e\u305b\u3093\u3002\u30c6\u30fc\u30d7\u30eb\u5185\u306b\u3042\u308bSERP\u30d5\u30a3\u30fc\u30c1\u30e3\u30fc\u306e\u9805\u76ee\u304b\u3089\u6a5f\u4f1a\u3092\u898b\u3064\u3051\u3001\u30ea\u30b9\u30c8\u3001\u5b9a\u7fa9\u3001\u753b\u50cf\u306a\u3069\u3092\u542b\u3080\u30b3\u30f3\u30c6\u30f3\u30c4\u6226\u7565\u3092\u9069\u5fdc\u3055\u305b\u3001\u6a5f\u4f1a\u3092\u7372\u5f97\u3057\u3001\u52dd\u3061\u53d6\u308a\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-183505 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/07\/keyword-gap-analysis-keyword-gap-serp-features.png\" alt=\"keyword-gap-analysis-keyword gap serp features\" width=\"1522\" height=\"397\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/07\/keyword-gap-analysis-keyword-gap-serp-features.png 1522w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/07\/keyword-gap-analysis-keyword-gap-serp-features-300x78.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/07\/keyword-gap-analysis-keyword-gap-serp-features-1024x267.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/07\/keyword-gap-analysis-keyword-gap-serp-features-768x200.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/07\/keyword-gap-analysis-keyword-gap-serp-features-512x134.png 512w\" sizes=\"(max-width: 1522px) 100vw, 1522px\" \/><\/p>\n<h2><strong>\u30ae\u30e3\u30c3\u30d7\u3092\u898b\u3064\u3051\u3066\u3001\u3055\u3066\u3069\u3046\u3057\u307e\u3059\u304b\uff1f<\/strong><\/h2>\n<p>\u30ad\u30fc\u30ef\u30fc\u30c9\u30ae\u30e3\u30c3\u30d7\u3092\u628a\u63e1\u3057\u305f\u3089\u3001\u6b21\u306f\u3053\u306e\u5206\u6790\u306b\u57fa\u3065\u3044\u3066\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u8d77\u3053\u3057\u3001\u6226\u7565\u3092\u69cb\u7bc9\u3059\u308b\u305f\u3081\u306b\u6d3b\u7528\u3059\u308b\u6642\u3067\u3059\u3002\u3068\u3044\u3046\u4e8b\u306f\u3001\u3053\u3053\u3067\u3082Similarweb\u304c\u5927\u3044\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n<h3>1) \u30ad\u30fc\u30ef\u30fc\u30c9\u30ea\u30b9\u30c8\u3092\u4f5c\u6210\u3059\u308b<\/h3>\n<p>\u3042\u306a\u305f\u306f\u30c8\u30d4\u30c3\u30af\u3092\u898b\u3064\u3051\u3001\u4e0d\u8db3\u3057\u3066\u3044\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u306b\u5370\u3092\u4ed8\u3051\u307e\u3057\u305f\u3002\u30ad\u30fc\u30ef\u30fc\u30c9\u30ea\u30b9\u30c8\u3092\u4f5c\u6210\u3059\u308b\u6642\u304c\u6765\u307e\u3057\u305f\u3002<\/p>\n<p>\u7d19\u3068\u30da\u30f3\u3092\u4f7f\u3044\u307e\u3059\u304b\uff1f\u30a8\u30af\u30bb\u30eb\u3067\u624b\u52d5\u3067\u4f5c\u308a\u307e\u3059\u304b\uff1f\u3082\u3057\u304f\u306f\u3001Similarweb\u3092\u4f7f\u3044\u307e\u3059\u304b\uff1f\u79c1\u305f\u3061\u306e\u63d0\u6848\u3067\u3059\u304b\uff1f\u3082\u3061\u308d\u3093\u3001Similarweb\u306e<a href=\"https:\/\/www.similarweb.com\/corp\/ja\/marketing\/keyword-research\/\">\u30ad\u30fc\u30ef\u30fc\u30c9\u5206\u6790\u30c4\u30fc\u30eb<\/a>\u3067\u3059\u3002\u504f\u898b\u304c\u3042\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u304c\u3001\u6642\u9593\u304c\u7bc0\u7d04\u3067\u304d\u3001\u3059\u3050\u306b\u30a4\u30f3\u30b5\u30a4\u30c8\u304c\u5f97\u3089\u308c\u3001\u30dc\u30bf\u30f3\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b\u3060\u3051\u3067\u81ea\u52d5\u7684\u306bExcel\u306b\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3067\u304d\u308b\u306e\u3082\u597d\u307e\u3057\u3044\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002<\/p>\n<h4><strong>Similarweb\u3067\u30ad\u30fc\u30ef\u30fc\u30c9\u30ea\u30b9\u30c8\u3092\u4f5c\u6210\u3059\u308b\u65b9\u6cd5<\/strong><\/h4>\n<p>Similarweb\u3092\u4f7f\u3063\u3066\u30ad\u30fc\u30ef\u30fc\u30c9\u30ea\u30b9\u30c8\u3092\u4f5c\u6210\u3059\u308b\u306b\u306f\u3001\u65b0\u3057\u3044\u30ea\u30b9\u30c8\u3092\u4f5c\u6210\u3001\u307e\u305f\u306f\u30ea\u30b9\u30c8\u306b\u8ffd\u52a0\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b\u524d\u306b\u3001\u7af6\u5408\u3068\u306e\u9593\u3067\u5171\u6709\u3068\u306a\u3063\u3066\u3044\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u8abf\u3079\u3066\u9078\u629e\u3057\u307e\u3059\u3002&#x2705;<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-183504 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/07\/keyword-gap-analysis-create-new-list.png\" alt=\"keyword-gap-analysis-create new list\" width=\"1596\" height=\"832\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/07\/keyword-gap-analysis-create-new-list.png 1596w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/07\/keyword-gap-analysis-create-new-list-300x156.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/07\/keyword-gap-analysis-create-new-list-1024x534.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/07\/keyword-gap-analysis-create-new-list-768x400.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/07\/keyword-gap-analysis-create-new-list-1536x801.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/07\/keyword-gap-analysis-create-new-list-512x267.png 512w\" sizes=\"(max-width: 1596px) 100vw, 1596px\" 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decoding=\"async\" class=\"alignnone wp-image-183506 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/07\/keyword-gap-analysis-keyword-list.png\" alt=\"keyword-gap-analysis-keyword list\" width=\"1465\" height=\"963\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/07\/keyword-gap-analysis-keyword-list.png 1465w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/07\/keyword-gap-analysis-keyword-list-300x197.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/07\/keyword-gap-analysis-keyword-list-1024x673.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/07\/keyword-gap-analysis-keyword-list-768x505.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/07\/keyword-gap-analysis-keyword-list-512x337.png 512w\" sizes=\"(max-width: 1465px) 100vw, 1465px\" 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href=\"https:\/\/www.similarweb.com\/corp\/ja\/marketing\/features\/keyword-generator\/\">\u30ad\u30fc\u30ef\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30bf\u30fc<\/a>\u3092\u4f7f\u3048\u3070\u3001\u3088\u308a\u30cb\u30c3\u30c1\u3067\u30ed\u30f3\u30b0\u30c6\u30fc\u30eb\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u3084\u30c8\u30ec\u30f3\u30c9\u30ad\u30fc\u30ef\u30fc\u30c9\u3001\u8cea\u554f\u30af\u30a8\u30ea\u3082\u7d20\u65e9\u304f\u53d6\u308a\u5165\u308c\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u30ea\u30b9\u30c8\u304c\u4f5c\u6210\u3055\u308c\u3001\u91cd\u8981\u306a\u6307\u6a19\u3068\u4e00\u7dd2\u306b\u3042\u306a\u305f\u306e\u30b3\u30f3\u30d4\u30e5\u30fc\u30bf\u30fc\u306b\u76f4\u63a5\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u30ad\u30fc\u30ef\u30fc\u30c9\u30ea\u30b9\u30c8\u3092\u53ef\u80fd\u306a\u9650\u308a\u95a2\u9023\u6027\u3092\u3082\u305f\u305b\u308b\u305f\u3081\u306b\u3001\u30d5\u30a3\u30eb\u30bf\u3092\u6700\u5927\u9650\u306b\u3054\u6d3b\u7528\u304f\u3060\u3055\u3044\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-183507 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/07\/keyword-gap-analysis-olaplex.png\" alt=\"keyword-gap-analysis-olaplex\" width=\"1230\" height=\"593\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/07\/keyword-gap-analysis-olaplex.png 1230w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/07\/keyword-gap-analysis-olaplex-300x145.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/07\/keyword-gap-analysis-olaplex-1024x494.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/07\/keyword-gap-analysis-olaplex-768x370.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/07\/keyword-gap-analysis-olaplex-512x247.png 512w\" sizes=\"(max-width: 1230px) 100vw, 1230px\" \/><\/p>\n<h3>2)\u00a0SEO\u3068\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f7f\u3063\u3066\u30ae\u30e3\u30c3\u30d7\u3092\u57cb\u3081\u308b\u65b9\u6cd5\u3092\u8a08\u753b\u3059\u308b<\/h3>\n<p>\u3055\u3066\u3001\u305d\u3053\u3067\u8cea\u554f\u3067\u3059\u3002\u3053\u308c\u3089\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u306f\u3069\u3053\u306b\u884c\u304f\u3067\u3057\u3087\u3046\uff1f<\/p>\n<p><a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/seo-content\/\">SEO\u30b3\u30f3\u30c6\u30f3\u30c4<\/a>\uff08\u82f1\u8a9e\uff09\u306b\u306f\u3001\u30d6\u30ed\u30b0\u8a18\u4e8b\u3001\u5546\u54c1\u8aac\u660e\u3001\u52d5\u753b\u3001\u30a4\u30f3\u30d5\u30a9\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u3001\u753b\u50cf\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u3082\u306e\u304c\u3042\u308a\u3001\u65b0\u3057\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3084\u6700\u9069\u5316\u3055\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u4f7f\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3044\u305a\u308c\u306b\u305b\u3088\u3001\u3053\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u30ea\u30b9\u30c8\u3092\u4f7f\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u3057\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3067\u4e0a\u4f4d\u306b\u8868\u793a\u3055\u308c\u308b\u3088\u3046\u306b\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u6b21\u306e\u3088\u3046\u306a\u8cea\u554f\u3092\u3054\u81ea\u8eab\u306b\u3057\u3066\u307f\u307e\u3057\u3087\u3046\uff1a<\/p>\n<ul>\n<li>\u3053\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u306b\u5bfe\u5fdc\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u3059\u3067\u306b\u3042\u308b\u304b\uff1f<\/li>\n<li>\u3053\u308c\u306fSEO\u306e\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9\u3092\u4f7f\u3063\u3066\u6700\u9069\u5316\u3067\u304d\u308b\u3060\u308d\u3046\u304b\uff1f<\/li>\n<li>\u3053\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u306b\u3064\u3044\u3066\u3001\u30d6\u30ed\u30b0\u306b\u3059\u308b\u307b\u3069\u306e\u3053\u3068\u304c\u3042\u308b\u3060\u308d\u3046\u304b\uff1f<\/li>\n<li>FAQ\u306e\u9805\u76ee\u306b\u8ffd\u52a0\u3057\u3066\u3082\u3088\u3044\u304b\uff1f<\/li>\n<li>\u7af6\u5408\u306e\u4e0a\u4f4d\u8868\u793a\u30da\u30fc\u30b8\u306b\u306f\u3042\u3063\u3066\u3001\u79c1\u306e\u30da\u30fc\u30b8\u306b\u306f\u306a\u3044\u3082\u306e\u306f\u4f55\u304b\uff1f<\/li>\n<\/ul>\n<p>\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u691c\u7d22\u3067\u4e0a\u4f4d\u306b\u30e9\u30f3\u30af\u30a4\u30f3\u3057\u3066\u3044\u308b\u30da\u30fc\u30b8\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u7af6\u5408\u304c\u3053\u308c\u3089\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u3069\u306e\u3088\u3046\u306b\u6d3b\u7528\u3057\u3066\u3044\u308b\u304b\u3092\u78ba\u8a8d\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-183511 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/07\/keyword-gap-analysis-sephora-organic-pages.png\" alt=\"keyword-gap-analysis-sephora organic pages\" width=\"868\" height=\"586\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/07\/keyword-gap-analysis-sephora-organic-pages.png 868w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/07\/keyword-gap-analysis-sephora-organic-pages-300x203.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/07\/keyword-gap-analysis-sephora-organic-pages-768x518.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/07\/keyword-gap-analysis-sephora-organic-pages-512x346.png 512w\" sizes=\"(max-width: 868px) 100vw, 868px\" \/><\/p>\n<p>\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u30da\u30fc\u30b8\u306e\u30ec\u30dd\u30fc\u30c8\u3092\u4f7f\u3063\u3066\u3001Google\u3068\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u4e21\u65b9\u304c\u6c17\u306b\u5165\u3063\u3066\u3044\u308b\u30da\u30fc\u30b8\u3092\u7279\u5b9a\u3057\u3001\u305d\u306e\u30da\u30fc\u30b8\u3092\u5c11\u3057\u8ffd\u8de1\u3057\u3066\u307f\u307e\u3057\u3087\u3046\u3002\u4f8b\u3048\u3070\u3001\u30d3\u30c7\u30aa\u3084\u30a4\u30f3\u30d5\u30a9\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u3001\u7b87\u6761\u66f8\u304d\u30ea\u30b9\u30c8\u3001\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u306a\u30c4\u30fc\u30eb\u306a\u3069\u3092\u4f7f\u3048\u3070\u3001\u3059\u3050\u306b\u30a4\u30f3\u30b9\u30d4\u30ec\u30fc\u30b7\u30e7\u30f3\u304c\u6e67\u304f\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n<p>\u5168\u90e8\u3053\u3053\u306b\u3042\u308a\u307e\u3059\u3088\u306d\uff1f\u3053\u308c\u306b\u3088\u3063\u3066\u3001\u767a\u898b\u3057\u305f\u30ad\u30fc\u30ef\u30fc\u30c9\u30ae\u30e3\u30c3\u30d7\u3092\u57cb\u3081\u308b\u305f\u3081\u306e\u5b8c\u74a7\u306aSEO\u3068\u30b3\u30f3\u30c6\u30f3\u30c4\u6226\u7565\u3092\u5b9f\u884c\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u305d\u308c\u306f\u3001\u65b0\u3057\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u305f\u3081\u304b\u3082\u3057\u308c\u306a\u3044\u3001\u307e\u305f\u65e2\u5b58\u306e\u30da\u30fc\u30b8\u3092\u6700\u9069\u5316\u3059\u308b\u305f\u3081\u304b\u3082\u3057\u308c\u306a\u3044\u3001\u3082\u3057\u304f\u306f\u3001\u305d\u306e\u4e21\u65b9\u304c\u6df7\u5728\u3057\u3066\u3044\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n<p>\u65b0\u3057\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u3059\u308b\u306b\u3057\u3066\u3082\u3001\u65e2\u5b58\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u66f4\u65b0\u3059\u308b\u306b\u3057\u3066\u3082\u3001\u63d0\u4f9b\u3055\u308c\u305f\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u4f7f\u3063\u3066\u7406\u89e3\u3057\u307e\u3057\u3087\u3046\uff1a<\/p>\n<ul>\n<li>KD\uff08\u30ad\u30fc\u30ef\u30fc\u30c9\u96e3\u6613\u5ea6\uff09\u3092\u542b\u3080\u7af6\u5408\u8abf\u67fb\u3092\u7528\u3044\u3066\u3001\u30ad\u30fc\u30ef\u30fc\u30c9\u3068\u30c8\u30d4\u30c3\u30af\u306e\u512a\u5148\u9806\u4f4d\u3092\u3069\u3046\u6c7a\u5b9a\u3059\u308b\u304b<\/li>\n<li>\u5e74\u9593\u30c8\u30ec\u30f3\u30c9\u304b\u3089\u5224\u65ad\u3057\u3066\u3001\u5b63\u7bc0\u7684\u306a\u30c8\u30ec\u30f3\u30c9\u3067\u3042\u308c\u3070\u3001\u3044\u3064\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4e88\u5b9a\u3059\u308b\u304b<\/li>\n<li>\u30ea\u30bd\u30fc\u30b9\u3001\u6226\u7565\u3001KPI\u306b\u5fdc\u3058\u3066\u3001\u30ae\u30e3\u30c3\u30d7\u3092\u57cb\u3081\u308b\u306e\u306b\u304b\u304b\u308b\u6642\u9593\u306f\u3069\u308c\u3050\u3089\u3044\u304b\u304b\u308b\u304b<\/li>\n<\/ul>\n<h3>3) \u30ea\u30b9\u30c8\u5185\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u8ffd\u8de1\u3059\u308b<\/h3>\n<p>\u6628\u4eca\u3001\u9577\u3044\u9593\u305a\u3063\u3068\u540c\u3058\u307e\u307e\u3067\u3042\u308b\u3082\u306e\u306f\u306a\u304f\u3001SERP\u3082\u540c\u69d8\u3067\u3059\u3002\u5e38\u306b<a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/google-algorithm-updates\/\">\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306f\u66f4\u65b0<\/a>\uff08\u82f1\u8a9e\uff09\u3055\u308c\u3001\u30d0\u30a4\u30e4\u30fc\u306e\u884c\u52d5\u3084\u30c8\u30ec\u30f3\u30c9\u304c\u3055\u3089\u306b\u5909\u5316\u3059\u308b\u4e2d\u3001\u30ad\u30fc\u30ef\u30fc\u30c9\u3068\u305d\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u30e2\u30cb\u30bf\u30fc\u3059\u308b\u3053\u3068\u306f\u975e\u5e38\u306b\u91cd\u8981\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u3069\u3046\u3057\u3066\u3067\u3057\u3087\u3046\uff1f\u306a\u305c\u306a\u3089\u3001\u3053\u308c\u306f<a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/content-marketing\/content-marketing-strategy\/\">\u30b3\u30f3\u30c6\u30f3\u30c4\u6226\u7565<\/a>\uff08\u82f1\u8a9e\uff09\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u3001\u65b0\u3057\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4f5c\u6210\u3068\u53e4\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u6700\u9069\u5316\u3092\u4fc3\u3059\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3057\u3001\u307e\u305f\u305d\u3046\u3059\u3079\u304d\u3067\u3059\u3002<\/p>\n<p>\u30b0\u30fc\u30b0\u30eb\u691c\u7d22\u306e<a href=\"https:\/\/firstsiteguide.com\/google-search-stats\/#:~:text=Between%2016%25%20and%2020%25%20of,no%20one%20has%20used%20before.\">6\u56de\u306b1\u56de<\/a>\uff08\u82f1\u8a9e\uff09\u306f\u65b0\u3057\u3044\u691c\u7d22\u3067\u3059\u3002\u3042\u308b\u3082\u306e\u306f\u30c8\u30ec\u30f3\u30c9\u3067\u3001\u3042\u308b\u3082\u306e\u306f\u30b7\u30e3\u30ef\u30fc\u3092\u6d74\u3073\u3066\u3044\u308b\u3068\u304d\u306b\u601d\u3044\u3064\u3044\u305f\u3060\u3051\u3067\u3001\u691c\u7d22\u30dc\u30ea\u30e5\u30fc\u30e0\u304c\u5897\u3048\u308b\u3053\u3068\u306f\u307e\u3063\u305f\u304f\u306a\u3044\u3082\u306e\u3082\u3042\u308b\u3067\u3057\u3087\u3046\u3002\u30c8\u30ec\u30f3\u30c9\u30ad\u30fc\u30ef\u30fc\u30c9\uff08\u82f1\u8a9e\uff09\u3092\u5e38\u306b\u628a\u63e1\u3057\u3001\u305d\u306e\u691c\u7d22\u3092\u30b5\u30dd\u30fc\u30c8\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u3059\u308b\u3053\u3068\u3067\u3001\u3042\u306a\u305f\u306e\u77e5\u540d\u5ea6\u3068\u30d3\u30b8\u30cd\u30b9\u306e\u6a29\u5a01\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u305d\u308c\u306f\u3001\u3042\u306a\u305f\u304c\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3001\u304a\u3088\u3073\u62c5\u5f53\u5206\u91ce\u3092\u77e5\u3063\u3066\u3044\u308b\u3053\u3068\u3092\u793a\u3057\u307e\u3059\u3002<\/p>\n<p>\u81ea\u793e\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u52a0\u3048\u3001\u7af6\u5408\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3059\u308b\u3053\u3068\u3067\u3001\u6700\u9069\u5316\u304c\u53ef\u80fd\u306a\u7b87\u6240\u304c\u898b\u3048\u3066\u304d\u307e\u3059\u3002\u3082\u3057\u304b\u3057\u305f\u3089\u3001\u3042\u306a\u305f\u306e\u30d6\u30ed\u30b0\u306e\u30c8\u30c3\u30d7\u8a18\u4e8b\u304cGoogle\u306e1\u30da\u30fc\u30b8\u76ee\u304b\u30892\u30da\u30fc\u30b8\u76ee\u306b\u9001\u3089\u308c\u3066\u3057\u307e\u3044\u3001\u7af6\u5408\u304c\u9806\u4f4d\u3092\u4e0a\u3052\u3066\u3044\u308b\u306e\u3092\u76ee\u306b\u3059\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u3053\u308c\u306f\u3001\u30da\u30fc\u30b8\u4e0a\u3067\u4f55\u304b\u3092\u5909\u3048\u308b\u5fc5\u8981\u304c\u3042\u308b\u3053\u3068\u306e\u660e\u3089\u304b\u306a\u5146\u5019\u3067\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-180301 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/rank-tracker.png\" alt=\"rank tracker\" width=\"1600\" height=\"962\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/rank-tracker.png 1600w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/rank-tracker-300x180.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/rank-tracker-1024x616.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/rank-tracker-768x462.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/rank-tracker-1536x924.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/rank-tracker-512x308.png 512w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><a href=\"https:\/\/www.similarweb.com\/corp\/ja\/marketing\/features\/rank-tracker\/\">\u30e9\u30f3\u30af\u30c8\u30e9\u30c3\u30ab\u30fc<\/a>\u3092\u4f7f\u3048\u3070\u3001\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u306eSERP\u3092\u7c21\u5358\u306b\u30e2\u30cb\u30bf\u30fc\u3057\u3066\u3001\u898b\u843d\u3068\u3057\u304c\u306a\u3044\u304b\u3092\u78ba\u8a8d\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3082\u3057\u898b\u843d\u3068\u3057\u304c\u3042\u3063\u305f\u3068\u3057\u3066\u3082\u3001\u30e9\u30f3\u30ad\u30f3\u30b0\u3078\u306e\u60aa\u5f71\u97ff\u3092\u907f\u3051\u308b\u305f\u3081\u306b\u7d20\u65e9\u304f\u884c\u52d5\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<h2><strong>Similarweb\u3067\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u30ae\u30e3\u30c3\u30d7\u3092\u57cb\u3081\u308b<\/strong><\/h2>\n<p>\u6570\u591a\u304f\u306e\u4f7f\u3044\u3084\u3059\u3044\u30c4\u30fc\u30eb\u3068\u3001\u5e02\u5834\u3067\u6700\u3082\u6b63\u78ba\u3067\u6700\u65b0\u306e\u30c7\u30fc\u30bf\u3092\u3082\u3064Similarweb\u306f\u3001\u3042\u306a\u305f\u306e\u3088\u3046\u306aSEO\u30de\u30fc\u30b1\u30bf\u30fc\u306b\u3068\u3063\u3066\u898b\u9003\u305b\u306a\u3044\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3059\u3002<\/p>\n<p>Similarweb\u3092\u4f7f\u3048\u3070\u3001\u5e83\u7bc4\u56f2\u306b\u308f\u305f\u308b\u3059\u3079\u3066\u306e\u30dc\u30c3\u30af\u30b9\u306b\u30c1\u30a7\u30c3\u30af\u3092\u5165\u308c\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\uff1a<\/p>\n<ul>\n<li><a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/competitive-analysis\/\">\u7af6\u5408\u5206\u6790\uff08\u82f1\u8a9e\uff09<\/a><\/li>\n<li>\u30ad\u30fc\u30ef\u30fc\u30c9\u5206\u6790<\/li>\n<li><a href=\"https:\/\/www.similarweb.com\/blog\/research\/business-benchmarking\/ultimate-guide-benchmarking\/\">\u30d9\u30f3\u30c1\u30de\u30fc\u30ad\u30f3\u30b0\uff08\u82f1\u8a9e\uff09<\/a><\/li>\n<li>\u30ad\u30fc\u30ef\u30fc\u30c9\u3068<a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/rank-tracking\/\">\u30e9\u30f3\u30af\u306e\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\uff08\u82f1\u8a9e\uff09<\/a><\/li>\n<\/ul>\n<p>\u4eca\u3059\u3050\u7121\u6599\u3067\u304a\u8a66\u3057\u3044\u305f\u3060\u304d\u3001\u3042\u306a\u305f\u306e\u30d3\u30b8\u30cd\u30b9\u3067\u898b\u843d\u3068\u3057\u3066\u3044\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u898b\u3064\u3051\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n    <div class=\"post-banner post-banner--base\">\n        <div class=\"post-banner__wrapper\">\n            <div class=\"post-banner__text\">\n                                    <p class=\"post-banner__title\">\u7af6\u5408\u3092\u8d85\u3048\u3001\u9ad8\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u767a\u63ee\u3059\u308b<\/p>\n                                    <p class=\"post-banner__subtitle\">\u6700\u3082\u65b0\u9bae\u3067\u6b63\u78ba\u306a\u30ad\u30fc\u30ef\u30fc\u30c9 \u30c7\u30fc\u30bf\u3092\u4eca\u3059\u3050\u5165\u624b\u3057\u3066\u304f\u3060\u3055\u3044<\/p>\n                                <div class=\"post-banner__button-wrapper\">\n                                            <a class=\"swui-button swui-button--solid swui-button--primary post-banner__button js-post-banner\"\n                           href=\"https:\/\/account.similarweb.com\"\n                           data-disable-dynamic-tracking\n                        >Similarweb\u3092\u7121\u6599\u3067\u8a66\u3059<\/a>\n                                    <\/div>\n            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