{"id":185054,"date":"2024-01-04T11:59:28","date_gmt":"2024-01-04T11:59:28","guid":{"rendered":"https:\/\/www.similarweb.com\/blog\/?p=185054"},"modified":"2025-03-30T12:59:34","modified_gmt":"2025-03-30T12:59:34","slug":"competitive-email-marketing","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/competitive-email-marketing\/","title":{"rendered":"How to Do Competitive Analysis For Email Marketing"},"content":{"rendered":"<p>We all want to know what our competitors are up to, <em>especially<\/em> if we can find out what they\u2019re up to before they do it.<\/p>\n<p>Today, we\u2019re talking about how to spy on your competitors\u2019 email marketing strategy.<\/p>\n<p>Here\u2019s a question for you: What if we told you it\u2019s not all about making up a fake email address and waiting around for your competitor\u2019s monthly email to come through to your inbox anymore?<\/p>\n<p>We\u2019ve got four words for you: <strong>competitive email marketing analysis.\u00a0<\/strong><\/p>\n<h2>What is competitive email marketing analysis?<\/h2>\n<p>An email marketing competitor analysis is research into your direct competitors and their email marketing strategy and tactics.<\/p>\n<p>This will not only help you spot new opportunities and offer inspiration, but it should pinpoint the strengths and weaknesses within your own email marketing efforts.<\/p>\n<p>&#x1f4cd;Next stop? Optimizing your 2024 email marketing strategy to make it the best, highest-converting bunch of emails you ever did see.<\/p>\n<h2>How to do competitor analysis for email marketing<\/h2>\n<h3>1) Identify your email marketing competitors<\/h3>\n<p>Competition for your business can look like a lot of things &#8211; perhaps it\u2019s a business that\u2019s dominating the SERPs for your brand\u2019s core keywords, maybe it\u2019s someone stealing all your social media followers, or maybe, they\u2019re better than you at emails.<\/p>\n<p>Today, we\u2019re focusing on the people who are crushing email marketing in your space.<\/p>\n<p>Through <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/competitive-analysis\/\">competitor research<\/a>, you\u2019ll get a good idea of who your general competitors are &#8211; those selling the same products or services as you, as well as having the same <a href=\"https:\/\/www.similarweb.com\/blog\/research\/audience-and-brand-building\/target-audience-analysis\/\">target audience<\/a>. But with email marketing, you can go broader than that.<\/p>\n<p>Say you\u2019re a finance software company &#8211; sure you want to know what emails your direct competitors are sending, but it would also be useful to follow others in the SaaS space generally.<\/p>\n<p>To identify these specific competitors, you can use tools like:<\/p>\n<ul>\n<li>Google Alerts<\/li>\n<li>Send View<\/li>\n<li>BuzzSumo<\/li>\n<\/ul>\n<p>These tools will give you an idea of what topics they cover, and give you intel into what they include in their email marketing before it hits your inbox.<\/p>\n<h3>2) Find their target audience<\/h3>\n<p>We\u2019ve established that these guys are good with their emails, but who are they targeting?<\/p>\n<p>Let the social media stalking begin &#8211; but don\u2019t just stop at Followers and Following lists, look into who\u2019s engaging with posts and therefore (quite possibly) the brand as a whole.<\/p>\n<p>Even if they\u2019re complaining about a refund that hasn\u2019t come in yet, there\u2019s a strong likelihood they\u2019re signed up to the brand\u2019s emails.<\/p>\n<p>However, to get a more thorough idea of who these <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/competitor-target-audience\/\">competitors\u2019 target audiences<\/a> are, you want data. Real user data.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-185057 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/crocs.com-demographics.png\" alt=\"crocs.com demographics\" width=\"2328\" height=\"1020\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/crocs.com-demographics.png 2328w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/crocs.com-demographics-300x131.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/crocs.com-demographics-1024x449.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/crocs.com-demographics-768x336.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/crocs.com-demographics-1536x673.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/crocs.com-demographics-2048x897.png 2048w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/crocs.com-demographics-512x224.png 512w\" sizes=\"(max-width: 2328px) 100vw, 2328px\" \/><\/p>\n<p>Similarweb offers the tools that provide this kind of data, including demographics for any website around the world.<\/p>\n<p>You can even look into Audience Interests and Audience Overlap, comparing how you or other competitors (or both) stack up against each other.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-185059 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/crocs-audience-overlap.png\" alt=\"crocs audience overlap\" width=\"2194\" height=\"898\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/crocs-audience-overlap.png 2194w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/crocs-audience-overlap-300x123.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/crocs-audience-overlap-1024x419.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/crocs-audience-overlap-768x314.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/crocs-audience-overlap-1536x629.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/crocs-audience-overlap-2048x838.png 2048w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/crocs-audience-overlap-512x210.png 512w\" sizes=\"(max-width: 2194px) 100vw, 2194px\" \/><\/p>\n<p>Here you can see the overlap \u2013 or lack of \u2013 of the audience between <a href=\"https:\/\/www.similarweb.com\/website\/crocs.com\/\">Crocs<\/a>, <a href=\"https:\/\/www.similarweb.com\/website\/timberland.com\/\">Timberland<\/a>, <a href=\"https:\/\/www.similarweb.com\/website\/birkenstock.com\/\">Birkenstock<\/a>, and <a href=\"https:\/\/www.similarweb.com\/website\/vans.com\/\">Vans<\/a>. This just shows how big the audience is Birkenstock, as a brand that has become a daily essential for many, versus Crocs, a brand that is very much one of a kind.<\/p>\n<h3>3) Reveal their email marketing strategy<\/h3>\n<p>Now it\u2019s time to actually look at your competitors\u2019 strategy. This includes:<\/p>\n<ul>\n<li><strong>What content they\u2019re sending out<\/strong> (eg. drip campaigns, product updates, newsletters, partnership emails)<\/li>\n<li><strong>How frequently they push out emails <\/strong>(eg. weekly, monthly, bi-monthly)<\/li>\n<li><strong>Where recipients are being sent to<\/strong> (eg. through CTAs)<\/li>\n<li><strong>What their subject lines are<\/strong> (eg. straight to the point, fun, statistics)<\/li>\n<li><strong>Who they\u2019re coming from<\/strong> (eg. the company, a marketing person, a subject specialist)<\/li>\n<\/ul>\n<p>By opting in to their emails and analyzing each of these points, you\u2019ll get a good idea of their email marketing strategy. For example, you will probably find your competitor sends out multiple types of emails per month &#8211; one for content distribution, one for product updates or news, and several for lead nurture. The CTAs will encourage them to check out the blog, or try out the features that were mentioned.<\/p>\n<p>Ask yourself questions like:<\/p>\n<ul>\n<li>What\u2019s working for them in their email marketing?<\/li>\n<li>How are you engaging with the content?<\/li>\n<li>Is it visually appealing or enticing you to click on the CTAs?<\/li>\n<li>What factors or elements stand out the most?<\/li>\n<li>Where could they do better?<\/li>\n<\/ul>\n<p>Now what? Well, it\u2019s all well and good analyzing what\u2019s strong and what\u2019s not through your own opinion, but is it actually performing?<\/p>\n<p>Use tools like Similarweb\u2019s <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/marketing-channels\/\">Marketing Channels<\/a> to see just how much traffic your competitors\u2019 email marketing brings them. Let\u2019s take Hubspot as an example, which saw over 10% of its website traffic come from email marketing.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-185060 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/hubspot-marketing-channels.png\" alt=\"hubspot marketing channels\" width=\"1223\" height=\"310\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/hubspot-marketing-channels.png 1223w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/hubspot-marketing-channels-300x76.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/hubspot-marketing-channels-1024x260.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/hubspot-marketing-channels-768x195.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/hubspot-marketing-channels-512x130.png 512w\" sizes=\"(max-width: 1223px) 100vw, 1223px\" \/><\/p>\n<p>Not only that, but you can use our Website Category Analysis to see who in your industry are the top dogs in terms of email marketing, via Email Leaders.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-185062 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/fashion-and-apparel-email-leaders.png\" alt=\"fashion and apparel email leaders\" width=\"1427\" height=\"693\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/fashion-and-apparel-email-leaders.png 1427w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/fashion-and-apparel-email-leaders-300x146.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/fashion-and-apparel-email-leaders-1024x497.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/fashion-and-apparel-email-leaders-768x373.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/fashion-and-apparel-email-leaders-512x249.png 512w\" sizes=\"(max-width: 1427px) 100vw, 1427px\" \/><\/p>\n<h2>It\u2019s time to optimize your own email marketing strategy<\/h2>\n<p>You\u2019ve done your competitive analysis, you\u2019ve got all your findings, now what? Well, now it\u2019s time to create \u2013 or optimize \u2013 your own email marketing strategy.<\/p>\n<p>Using your competitor analysis, you will be able to:<\/p>\n<ul>\n<li>Steal from your competitors\u2019 strengths<\/li>\n<li>Be wary of their weaknesses<\/li>\n<li>Observe and act on opportunities<\/li>\n<li>Prepare for competitive threats<\/li>\n<\/ul>\n<p>In following the content your competitors push out, here are a few questions you need to be asking yourself now:<\/p>\n<h3>1) What content should I include in our emails?<\/h3>\n<p>The research into your target audience and research into your market (including your competitors) is crucial to choosing the right content for your email marketing. With this research, you can understand the type of content that is most engaged with, so you can see results from your email marketing efforts.<\/p>\n<p>Value is key.<\/p>\n<p>Consider what kind of value the content you\u2019re sending out can offer your customers, and what goals you want to achieve. Is it educational for those being onboarded, is it touching on prospects\u2019 pain points to push them down the funnel, will it help prospects or customers drive business success to encourage conversion or retention?<\/p>\n<p>Your email marketing can cover all bases with long-form content, testimonials, social proofing, video, GIFs, and so on. You can be creative with your emails, but keep in line with what your audience would find valuable or gripping.<\/p>\n<p>And don\u2019t forget: make sure the content in your emails is optimized for mobile &#8211; that\u2019s where most people are reading them these days. In fact, over <a href=\"https:\/\/truelist.co\/blog\/mobile-email-statistics\/\">60%<\/a> of emails are read on mobile.<\/p>\n<h3>2) What makes a good email subject line?<\/h3>\n<p>In terms of subject lines and general tone of voice, this \u2013 again \u2013 will very much depend on the target audience; who they are, but also what roles they have within companies. Ideally, your brand\u2019s tone of voice should stay consistent with content across your website, blog, social media and any other platforms.<\/p>\n<p>It\u2019s important to note that your subject line needs to align with the goal and contents of the email too &#8211; not to mention fitting in with that dreaded character limit.<\/p>\n<p>Sure, you can use click-bait and gimmicks to encourage opens but if people don\u2019t take the next step, it\u2019s worthless to you as a business.<\/p>\n<h3>3) What makes for a good CTA or call-to-action?<\/h3>\n<p>A good call-to-action should flow nicely with the rest of your content; as they read on and reach the end of your email, your audience should feel encouraged or persuaded to take the next action. That might be to read a blog post, try out a product themselves, book a meeting with sales, or hear what other customers are saying about your service.<\/p>\n<p>Whatever the CTA may be, it\u2019s crucial that your readers understand what action will occur once they click, so make it as clear as possible.<\/p>\n<p>To foster this curiosity and want for more, there are a number of CTA tips:<\/p>\n<ol>\n<li>Use strong and actionable verbs to begin your CTA<\/li>\n<li>Provide value or incentive for your audience to act now<\/li>\n<li>Create a sense of urgency<\/li>\n<li>Keep it simple and concise, yet persuasive<\/li>\n<li>Inject some energy and enthusiasm with creative wording<\/li>\n<\/ol>\n<h3>4) How often should I perform competitive email marketing analysis?<\/h3>\n<p>Now, we\u2019re living in an ever-changing, and ultra-competitive landscape. That means strategies change; yours changes, so do your competitors\u2019. To stay informed about what your competitors are up to, regular monitoring is <em>essential.\u00a0<\/em><\/p>\n<p>Ensure your email marketing strategy remains adaptive and aligned to current trends and consumer preferences, keep your eyes peeled and make time for frequent competitive analysis for email marketing. Don\u2019t get left behind.<\/p>\n<h2>Complete your competitor research with Similarweb<\/h2>\n<p>So, another box ticked in your competitor analysis to-do list (until next time). &#x2705;<\/p>\n<p>In fact, you may be interested in a few of our other guides to competitive research:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/marketing-competitive-analysis\/\">How to Do Competitive Analysis in Digital Marketing<\/a><\/li>\n<li><a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/seo-competitive-analysis\/\">How to Do an SEO Competitive Analysis in 8 Steps<\/a><\/li>\n<li><a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/sem-ppc\/ppc-competitive-analysis\/\">PPC Competitive Analysis: A Step-By-Step Guide<\/a><\/li>\n<li><a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/content-gap-analysis\/\">Content Gap Analysis: The Complete Guide to SEO Marketers<\/a><\/li>\n<li><a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/competitive-keyword-research\/\">How to Do Competitive Keyword Research in Under 5 Minutes<\/a><\/li>\n<\/ul>\n<p>It\u2019s <em>almost <\/em>like we really want to help you to outperform and outrank your competitors &#8211; how about that?<\/p>\n<p>But here\u2019s the thing, you can\u2019t be competitive without knowledge of your competitive landscape, and that includes knowing all about what your competitors are up to. The good, the bad, and the ugly.<\/p>\n<p>There are a number of ways Similarweb can aid your digital marketing efforts and give you more visibility into your market, as it offers one of the <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/best-competitor-analysis-tools\/\">best competitor research tools<\/a> and <a href=\"https:\/\/www.similarweb.com\/corp\/search\/keyword-research\/\">keyword research solutions<\/a> on the market, all in one place.<\/p>\n<p>But don\u2019t take our word for it, try Similarweb for free today.<\/p>\n<p><em>    <div class=\"post-banner post-banner--base\">\n        <div class=\"post-banner__wrapper\">\n            <div class=\"post-banner__text\">\n                                    <p class=\"post-banner__title\">Outrank and outperform your competitors<\/p>\n                                    <p class=\"post-banner__subtitle\">Gain the competitive advantage with the power of data.<\/p>\n                                <div class=\"post-banner__button-wrapper\">\n                                            <a class=\"swui-button swui-button--solid swui-button--primary post-banner__button js-post-banner\"\n                           href=\"https:\/\/account.similarweb.com\"\n                           data-disable-dynamic-tracking\n                        >Try Similarweb free<\/a>\n                                    <\/div>\n            <\/div>\n                    <\/div>\n    <\/div>\n<\/em><\/p>\n<h2>FAQs<\/h2>\n<p><strong>Why is competitive email marketing analysis important?<\/strong><br \/>\nCompetitive analysis is crucial for email marketing because it provides valuable insights into your competitors&#8217; strategies. Understanding what works for them can help you identify opportunities, refine your own approach, and stay ahead in the constantly evolving landscape of email marketing.<\/p>\n<p><strong>What should I focus on when analyzing my competitors\u2019 email campaigns?<\/strong><br \/>\nAnalyze the content, design, level of personalization, and frequency of their emails to gain a comprehensive understanding of their strategy.<\/p>\n<p><strong>How do I identify my main competitors in the email marketing space?<\/strong><br \/>\nStart by researching businesses within your industry that share a similar target audience. Subscribe to their newsletters, monitor their email campaigns, and analyze their online presence. Tools like competitive analysis software and industry reports can also help identify key players in the email marketing arena.<\/p>\n<p><strong>What tools can assist me in conducting a thorough competitive analysis for email marketing?<\/strong><br \/>\nThere are several tools available to streamline your competitive analysis. Consider using tools like Similarweb to gather insights into competitors\u2019 overall digital strategies, including traffic acquisition data.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We all want to know what our competitors are up to, especially if we can find out what they\u2019re up to before they do it. Today, we\u2019re talking about how to spy on your competitors\u2019 email marketing strategy. Here\u2019s a question for you: What if we told you it\u2019s not all about making up a [&hellip;]<\/p>\n","protected":false},"author":352,"featured_media":185063,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[2803,7009],"tags":[],"class_list":["post-185054","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-marketing-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Do Competitive Analysis For Email Marketing | Similarweb<\/title>\n<meta name=\"description\" content=\"We all want to know what our competitors are up to, including the emails they send. 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