{"id":186265,"date":"2024-03-16T14:19:40","date_gmt":"2024-03-16T14:19:40","guid":{"rendered":"https:\/\/www.similarweb.com\/blog\/?p=186265"},"modified":"2024-07-02T13:46:48","modified_gmt":"2024-07-02T13:46:48","slug":"content-gap-analysis","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/ja\/marketing\/seo\/content-gap-analysis\/","title":{"rendered":"\u30b3\u30f3\u30c6\u30f3\u30c4\u30ae\u30e3\u30c3\u30d7\u5206\u6790\uff1aSEO\u30de\u30fc\u30b1\u30bf\u30fc\u5411\u3051\u5b8c\u5168\u30ac\u30a4\u30c9"},"content":{"rendered":"<p>FOMO\uff08fear of missing out\uff09\u3092\u597d\u3080\u4eba\u306a\u3069\u3044\u307e\u305b\u3093\u3002\u7279\u306bSEO\u306b\u95a2\u3057\u3066\u8a00\u3048\u3070\u30011)\u4e0a\u4f4d\u30e9\u30f3\u30af\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u30012)\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u95a2\u5fc3\u30013)\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3001\u3092\u5931\u3046\u3053\u3068\u3092\u610f\u5473\u3059\u308b\u304b\u3089\u3067\u3059\u3002<\/p>\n<p>\u3053\u3046\u3044\u3063\u305f\u6050\u6016\uff08FOMO\uff09\u3092\u548c\u3089\u3052\u308b\u305f\u3081\u306b\u3001\u307e\u305f\u3001\u3053\u308c\u30893\u3064\u306e\u30cf\u30d7\u30cb\u30f3\u30b0\u304c\u8d77\u304d\u306a\u3044\u3088\u3046\u306b\u3057\u3066\u304a\u304d\u305f\u3044\u3068\u601d\u308f\u308c\u308b\u3067\u3057\u3087\u3046\u3002\u3057\u304b\u3057\u3001\u3069\u3053\u304b\u3089\u59cb\u3081\u308c\u3070\u3044\u3044\u306e\u3067\u3057\u3087\u3046\uff1f\u30b3\u30f3\u30c6\u30f3\u30c4\u30ae\u30e3\u30c3\u30d7\u5206\u6790\u3092\u5b9f\u884c\u3057\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u95a2\u3059\u308b\u30c1\u30a7\u30c3\u30af\u30dc\u30c3\u30af\u30b9\u306e\u3059\u3079\u3066\u306b\u30c1\u30a7\u30c3\u30af\u30de\u30fc\u30af\u304c\u4ed8\u304f\u3053\u3068\u3092\u78ba\u8a8d\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u5b9a\u671f\u7684\u306b\u30b3\u30f3\u30c6\u30f3\u30c4\u30ae\u30e3\u30c3\u30d7\u5206\u6790\u3092\u5b9f\u884c\u3059\u308b\u65b9\u6cd5\uff08\u304a\u3088\u3073\u305d\u306e\u7406\u7531\uff09 \u306b\u3064\u3044\u3066\u3001\u5fc5\u8981\u306a\u3053\u3068\u3059\u3079\u3066\u3092\u3053\u3053\u306b\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h2>\u30b3\u30f3\u30c6\u30f3\u30c4\u30ae\u30e3\u30c3\u30d7\u5206\u6790\u3068\u306f\uff1f<\/h2>\n<p>\u30b3\u30f3\u30c6\u30f3\u30c4\u30ae\u30e3\u30c3\u30d7\u5206\u6790\u3068\u306f\u3001\u3088\u308a\u591a\u304f\u306e\u30ea\u30fc\u30c9\u3068\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u3082\u305f\u3089\u3059\u53ef\u80fd\u6027\u306e\u3042\u308b\u3001\u73fe\u5728\u306e<a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/content-marketing\/content-marketing-strategy\/\">\u30b3\u30f3\u30c6\u30f3\u30c4\u6226\u7565<\/a>\uff08\u82f1\u8a9e\uff09\u306b\u6b20\u843d\u3057\u3066\u3044\u308b\u3082\u306e\u3092\u898b\u3064\u3051\u308b\u30d7\u30ed\u30bb\u30b9\u3067\u3059\u3002\u3053\u308c\u306f\u3001\u81ea\u793e\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u8a55\u4fa1\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u7af6\u5408\u4ed6\u793e\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u6bd4\u8f03\u3059\u308b\u3053\u3068\u3082\u542b\u307e\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<h2>\u30b3\u30f3\u30c6\u30f3\u30c4\u30ae\u30e3\u30c3\u30d7\u3092\u7279\u5b9a\u3059\u308b\u3053\u3068\u304c\u306a\u305c\u91cd\u8981\u306a\u306e\u304b\uff1f<\/h2>\n<p>\u30b3\u30f3\u30c6\u30f3\u30c4\u30ae\u30e3\u30c3\u30d7\u5206\u6790\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u3068\u3057\u3066\u306e<strong>\u4fe1\u983c\u3068\u6a29\u5a01\u3092\u69cb\u7bc9\u3059\u308b<\/strong>\u305f\u3081\u306b\u91cd\u8981\u3067\u3042\u308a\u3001\u81ea\u793e\u306e\u88fd\u54c1\u3001\u696d\u754c\u3001\u5e02\u5834\u5e02\u5834\u306b\u95a2\u3057\u3066\u3001\u3042\u306a\u305f\u304c\u77e5\u3063\u3066\u3044\u308b\u3053\u3068\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u304a\u3088\u3073Google\u306b\u793a\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3042\u306a\u305f\u306e\u5c02\u9580\u77e5\u8b58\uff08expertise\uff09\u3001\u7d4c\u9a13\uff08experience\uff09\u3001\u6a29\u5a01\u6027\uff08authoritativeness\uff09\u3001\u4fe1\u983c\u6027\uff08trustworthiness\uff09\u3092\u8a3c\u660e\u3059\u308bE-E-A-T\u306e\u6a5f\u4f1a\u306a\u306e\u3067\u3059\u3002<\/p>\n<p>\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u30ae\u30e3\u30c3\u30d7\u3092\u7279\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u6b21\u306e\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059:<\/p>\n<ul>\n<li>SERP \u3067\u3088\u308a\u4e0a\u4f4d\u8868\u793a\u3055\u308c\u3066\u3001\u6ce8\u76ee\u3092\u5f97\u308b<\/li>\n<li>\u81ea\u793e\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u6b20\u3051\u3066\u3044\u308b\u3082\u306e\uff08\u7af6\u5408\u4ed6\u793e\u304c\u52dd\u3063\u3066\u3044\u308b\u3082\u306e\uff09\u3092\u898b\u629c\u304f<\/li>\n<li>\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u30a2\u30d4\u30fc\u30eb\u3059\u308b\u5305\u62ec\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u30d7\u30e9\u30f3\u3092\u4f5c\u6210\u3059\u308b<\/li>\n<li><a href=\"https:\/\/www.similarweb.com\/blog\/research\/audience-and-brand-building\/target-audience-analysis\/\">\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9<\/a>\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u9ad8\u3081\u308b<\/li>\n<li>\u30e6\u30fc\u30b6\u3068\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u305f\u3081\u306e\u983c\u308a\u306b\u306a\u308b\u30ca\u30ec\u30c3\u30b8\u30bb\u30f3\u30bf\u30fc\u306b\u306a\u308b<\/li>\n<\/ul>\n<p>\u3064\u307e\u308a\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u30ae\u30e3\u30c3\u30d7\u5206\u6790\u3092\u901a\u3058\u3066\u81ea\u793e\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u5f37\u307f\u3068\u5f31\u307f\u3092\u8a55\u4fa1\u3057\u3001\u7af6\u4e89\u306e\u6fc0\u3057\u3044\u691c\u7d22\u9818\u57df\u3067\u6a5f\u4f1a\u3068\u8105\u5a01\u3068\u306a\u308b\u9818\u57df\u3092\u898b\u3064\u3051\u308b\u3053\u3068\u3067\u3001<a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/unbeatable-content-strategy\/\">SEO\u30b3\u30f3\u30c6\u30f3\u30c4\u30d7\u30e9\u30f3<\/a>\u3092\u6700\u9069\u5316\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<h2>\u30b3\u30f3\u30c6\u30f3\u30c4\u30ae\u30e3\u30c3\u30d7\u5206\u6790\u306e\u65b9\u6cd5<\/h2>\n<p>\u30b3\u30f3\u30c6\u30f3\u30c4\u30ae\u30e3\u30c3\u30d7\u5206\u6790\u306e\u3055\u307e\u3056\u307e\u306a\u5229\u70b9\u3092\u7406\u89e3\u3057\u3066\u3044\u305f\u3060\u3051\u305f\u304b\u3068\u601d\u3044\u307e\u3059\u3002\u304d\u3063\u3068\u59cb\u3081\u3066\u307f\u305f\u304f\u306a\u3063\u3066\u3044\u308b\u3067\u3057\u3087\u3046\u3002\u3053\u3053\u3067\u306f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u7a74\u3092\u5206\u6790\u3059\u308b\u65b9\u6cd5\u306b\u3064\u3044\u3066\u8aac\u660e\u3057\u307e\u3059:<\/p>\n<h3>1) \u81ea\u793e\u306e\u30b5\u30a4\u30c8\u3092\u8abf\u67fb\u3059\u308b<\/h3>\n<p>SEO\u30b3\u30f3\u30c6\u30f3\u30c4\u30ae\u30e3\u30c3\u30d7\u5206\u6790\u306e\u6700\u521d\u306e\u30b9\u30c6\u30c3\u30d7\u306f\u3001\u81ea\u793e\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3092\u8abf\u67fb\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u305d\u306e\u305f\u3081\u306e\u6700\u5584\u306e\u65b9\u6cd5\u306f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u30c8\u30d4\u30c3\u30af\u30af\u30e9\u30b9\u30bf\u30fc\u3068\u30ad\u30fc\u30ef\u30fc\u30c9\u306b\u5206\u3051\u308b\u3053\u3068\u3067\u3059\u3002\u3064\u307e\u308a\u3001\u3059\u3079\u3066\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u76ee\u3092\u901a\u3057\u3001\u4f55\u304c\u5fc5\u8981\u304b\u3092\u5224\u65ad\u3059\u308b\u306e\u3067\u3059:<\/p>\n<ul>\n<li><strong>\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8<\/strong>: \u53e4\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u306fGoogle\u306e\u304a\u53cb\u9054\u3067\u306f\u306a\u3044\u3053\u3068\u3092\u899a\u3048\u3066\u304a\u3044\u3066\u304f\u3060\u3055\u3044<\/li>\n<li><strong>\u6700\u9069\u5316<\/strong>: \u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u3042\u306a\u305f\u306e\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u3068\u3063\u3066\u4fa1\u5024\u304c\u3042\u308a\u3001\u95a2\u9023\u6027\u304c\u3042\u308b\u3082\u306e\u306b\u4fdd\u3061\u307e\u3057\u3087\u3046<\/li>\n<li><strong>\u30ea\u30e9\u30a4\u30c8<\/strong>: \u9ad8\u54c1\u8cea\u3067\u3001\u4e8b\u4f8b\u304c\u8c4a\u5bcc\u3067\u8a73\u7d30\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3057\u3066\u3044\u308b\u304b\u78ba\u8a8d\u3057\u307e\u3057\u3087\u3046<\/li>\n<li><strong>\u5358\u7d14\u5316<\/strong>: \u8907\u96d1\u306a\u30c8\u30d4\u30c3\u30af\u3092\u8907\u96d1\u306a\u65b9\u6cd5\u3067\u8a18\u8ff0\u3059\u308b\u7406\u7531\u306f\u3042\u308a\u307e\u305b\u3093<\/li>\n<li><strong>\u524a\u9664<\/strong>: \u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u304c\u3042\u307e\u308a\u898b\u3089\u308c\u306a\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u524a\u9664\u3057\u3066\u3001\u9069\u5207\u306a\u30ea\u30c0\u30a4\u30ec\u30af\u30c8\u3092\u4f5c\u6210\u3057\u307e\u3059<\/li>\n<li><strong>\u4f5c\u6210<\/strong>: \u73fe\u5728\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3057\u3066\u3044\u306a\u3044\u30c8\u30d4\u30c3\u30af\u3084\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u898b\u3064\u3051\u307e\u3059<\/li>\n<\/ul>\n<div>\n<div>\u3053\u306e\u4f5c\u696d\u306f\u3059\u3079\u3066\u3001\u7406\u60f3\u7684\u306a\u9867\u5ba2\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u3084\u30d0\u30a4\u30e4\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306b\u95a2\u3059\u308b\u8abf\u67fb\u7d50\u679c\u306b\u6cbf\u3063\u305f\u3082\u306e\u3067\u3042\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u307e\u305f\u3001\u30d6\u30ed\u30b0\u6295\u7a3f\u3001\u5546\u54c1\u30da\u30fc\u30b8\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\uff08SNS\uff09\u3001E\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306a\u3069\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u3059\u3079\u3066\u3001\u691c\u7d22\u610f\u56f3\u306e\u3044\u305a\u308c\u304b\u306b\u5408\u81f4\u3059\u308b\u3088\u3046\u306b\u3057\u305f\u3044\u3082\u306e\u3067\u3059:<\/div>\n<\/div>\n<p>&#x2705; \u60c5\u5831\u53ce\u96c6\u578b<\/p>\n<p>&#x2705; \u8abf\u67fb\u578b<\/p>\n<p>&#x2705; \u6848\u5185\u578b<\/p>\n<p>&#x2705; \u53d6\u5f15\u578b<\/p>\n<p>\u305d\u308c\u305e\u308c\u306e\u30e6\u30fc\u30b6\u30fc\u3068\u305d\u306e\u691c\u7d22\u610f\u56f3\u306b\u5bfe\u5fdc\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u7528\u610f\u3059\u308b\u3053\u3068\u3067\u3001\u30d3\u30b8\u30cd\u30b9\u3068\u3057\u3066\u306e\u4fe1\u983c\u3001\u6a29\u9650\u3001\u95a2\u5fc3\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u69cb\u7bc9\u3057\u3001\u30d5\u30a1\u30cd\u30eb\u306e\u6bb5\u968e\u3092\u9032\u3081\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3078\u3068\u5c0e\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3>2) \u7af6\u5408\u4e0a\u4f4d5\u3064\u3092\u9078\u3076<\/h3>\n<div>\n<div><a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/site-audit-guide\/\">\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u8abf\u67fb<\/a>\u304c\u5b8c\u4e86\u3057\u307e\u3057\u305f\u3002\u6b21\u306b\u3001\u7af6\u5408\u3068\u6bd4\u8f03\u3057\u305d\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u8abf\u3079\u307e\u3057\u3087\u3046\u3002<\/div>\n<\/div>\n<p>\u81ea\u554f\u81ea\u7b54\u3057\u3066\u304f\u3060\u3055\u3044:<\/p>\n<ul>\n<li>\u81ea\u793e\u306e\u4e3b\u8981\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u3001\u691c\u7d22\u4e0a\u4f4d\u306b\u30e9\u30f3\u30af\u30a4\u30f3\u3057\u3066\u3044\u308b\u306e\u306f\u3069\u3053\u3067\u3059\u304b?<\/li>\n<li>\u4e3b\u8981\u30ad\u30fc\u30ef\u30fc\u30c9\u3067<a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/serp-features\/\">SERP\u30d5\u30a3\u30fc\u30c1\u30e3\u30fc<\/a>\uff08\u82f1\u8a9e\uff09\u3092\u652f\u914d\u3057\u3066\u3044\u308b\u306e\u306f\u3069\u3053\u3067\u3059\u304b?<\/li>\n<li>\u81ea\u793e\u306e\u5206\u91ce\u3067\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3067\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u304c\u9ad8\u3044\u306e\u306f\u3069\u3053\u3067\u3059\u304b?<\/li>\n<\/ul>\n<p>\u307e\u305f\u306f\u3001<strong>competitor analysis tools\uff08<a href=\"https:\/\/www.similarweb.com\/corp\/ja\/marketing\/competitive-analysis\/\">\u7af6\u5408\u5206\u6790\u30c4\u30fc\u30eb<\/a>\uff09<\/strong>\uff08\u82f1\u8a9e\uff09\u3092\u4f7f\u3063\u3066\u3001\u3082\u3046\u5c11\u3057\u6df1\u304f\u6398\u308a\u4e0b\u3052\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002Similarweb\u306e\u3088\u3046\u306a\u30c4\u30fc\u30eb\u3092\u4f7f\u3048\u3070\u3001\u672c\u5f53\u306e\u7af6\u5408\u304c\u3069\u3053\u304b\u3092\u6b63\u3057\u304f\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u516c\u77e5\u306e\u57df\u3092\u8d85\u3048\u305f\u30c7\u30fc\u30bf\u3092\u4f7f\u3046\u3053\u3068\u3067\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u30a4\u30f3\u30b5\u30a4\u30c8\u304c\u5f97\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u7af6\u5408\u306e<strong>\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u30c8\u30e9\u30d5\u30a3\u30c3\u30af<\/strong>\u3068\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8<\/p>\n<p><strong>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30e3\u30cd\u30eb<\/strong>\u306e\u4f7f\u7528\u65b9\u6cd5<\/p>\n<p>\u540c\u3058<strong>\u30c7\u30e2\u30b0\u30e9\u30d5\u30a3\u30c3\u30af<\/strong>\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u3057\u3066\u3044\u308b\u304b\u3069\u3046\u304b<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-182557 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/content-gap-analysis-website-analysis.png\" alt=\"content gap analysis - website analysis\" width=\"1601\" height=\"786\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/content-gap-analysis-website-analysis.png 1601w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/content-gap-analysis-website-analysis-300x147.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/content-gap-analysis-website-analysis-1024x503.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/content-gap-analysis-website-analysis-768x377.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/content-gap-analysis-website-analysis-1536x754.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/content-gap-analysis-website-analysis-512x251.png 512w\" sizes=\"(max-width: 1601px) 100vw, 1601px\" \/><\/p>\n<p>\u305d\u3057\u3066\u3001SERP \u3084\u30bd\u30fc\u30b7\u30e3\u30eb \u30e1\u30c7\u30a3\u30a2\u3092\u30b9\u30c8\u30fc\u30ad\u30f3\u30b0\u3057\u305f\u3060\u3051\u3067\u5f97\u305f\u7af6\u5408\u30c8\u30c3\u30d7 5 \u306e\u30ea\u30b9\u30c8\u304c\u3001\u5c11\u3057\u3060\u3051\u5909\u308f\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-182556 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/content-gap-analysis-marketing-channels.png\" alt=\"content gap analysis - marketing channels\" width=\"1365\" height=\"400\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/content-gap-analysis-marketing-channels.png 1365w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/content-gap-analysis-marketing-channels-300x88.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/content-gap-analysis-marketing-channels-1024x300.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/content-gap-analysis-marketing-channels-768x225.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/content-gap-analysis-marketing-channels-512x150.png 512w\" sizes=\"(max-width: 1365px) 100vw, 1365px\" \/><\/p>\n<h3>3) \u6a5f\u4f1a\u3092\u898b\u3064\u3051\u308b<\/h3>\n<p>\u3067\u306f\u5b9f\u969b\u306b\u3001\u7af6\u5408\u4ed6\u793e\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u6226\u7565\u3092\u8abf\u67fb\u3057\u3001\u81ea\u793e\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u6226\u7565\u3068\u6bd4\u8f03\u3057\u3066\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u3092\u884c\u3044\u307e\u3059\u3002<\/p>\n<p>\u3053\u308c\u306f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u7bc4\u56f2\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u30c8\u30d4\u30c3\u30af\u306b\u3064\u3044\u3066\u3001\u3069\u3053\u304c\u4e0d\u8db3\u3057\u3066\u3044\u308b\u304b\u3001\u3069\u3053\u3092\u6539\u5584\u3059\u308c\u3070\u3088\u3044\u304b\u3001\u3069\u3053\u304c\u4e0a\u624b\u304f\u3044\u3063\u3066\u3044\u308b\u304b\u3092\u5224\u65ad\u3059\u308b\u305f\u3081\u306b\u3001\u5f37\u307f\u3001\u5f31\u307f\u3001\u6a5f\u4f1a\u3001\u8105\u5a01\uff08\u5225\u540d <a href=\"https:\/\/www.similarweb.com\/blog\/research\/company-research\/swot-analysis\/\">SWOT\u5206\u6790<\/a>\uff08\u82f1\u8a9e\uff09 \uff09\u3092\u898b\u304d\u308f\u3081\u308b\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002<\/p>\n<p>\u305d\u3057\u3066\u3001\u3053\u308c\u3089\u306e\u898b\u6975\u3081\u305f\u5185\u5bb9\u3092\u3042\u306a\u305f\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3068<a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/seo-strategy\/\">SEO\u6226\u7565<\/a>\uff08\u82f1\u8a9e\uff09\u306b\u6d3b\u304b\u3057\u3001\u3053\u308c\u307e\u3067\u4ee5\u4e0a\u306b\u3088\u308a\u5927\u304d\u304f\u3001\u3088\u308a\u826f\u304f\u3001\u3088\u308a\u52b9\u7387\u7684\u306b\u3057\u305f\u3044\u3082\u306e\u3067\u3059\u3002<\/p>\n<p>\u3067\u306f\u3001\u3069\u3053\u304b\u3089\u59cb\u3081\u308c\u3070\u3044\u3044\u3067\u3057\u3087\u3046\u304b\uff1f\u3053\u3053\u3067\u3001\u7af6\u5408\u30a4\u30f3\u30c6\u30ea\u30b8\u30a7\u30f3\u30b9\u30c4\u30fc\u30eb\u304c\u518d\u3073\u5f79\u306b\u7acb\u3061\u307e\u3059\u3002<\/p>\n<h4>\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u6a5f\u4f1a<\/h4>\n<p>\u7af6\u5408\u30b5\u30a4\u30c8\u306e\u5185\u5bb9\u3092\u5206\u6790\u3059\u308b\u306b\u306f\u3001\u4ee5\u4e0b\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u304b\u3089\u59cb\u3081\u308b\u306e\u304c\u3088\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>Google \u304c\u6c17\u306b\u5165\u3063\u3066\u3044\u3066<strong>\u4e0a\u4f4d\u306b\u30e9\u30f3\u30af\u3055\u308c\u3066\u3044\u308b<\/strong>\u30da\u30fc\u30b8\u306f\u3069\u308c\u304b<\/p>\n<p>&#x2764;&#xfe0f; \u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b<strong>\u4eba\u6c17\u306e\u30da\u30fc\u30b8<\/strong>\u306f\u3069\u308c\u304b<\/p>\n<p>\u6700\u3082\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u304c\u9ad8\u3044<a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/marketing-channels\/\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30e3\u30cd\u30eb\uff08\u82f1\u8a9e\uff09<\/a>\u306f\u4f55\u304b<\/p>\n<p>\u7af6\u5408\u5206\u6790\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e01\u3064\u3067\u3001\u3053\u308c\u3089\u3059\u3079\u3066\u306e\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u304b?\u3000\u306f\u3044\u3001\u3067\u304d\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-182551\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/content-gap-analysis-asos-organic-page.png\" alt=\"content gap analysis - asos organic page\" width=\"911\" height=\"542\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/content-gap-analysis-asos-organic-page.png 911w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/content-gap-analysis-asos-organic-page-300x178.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/content-gap-analysis-asos-organic-page-768x457.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/content-gap-analysis-asos-organic-page-512x305.png 512w\" sizes=\"(max-width: 911px) 100vw, 911px\" \/><\/p>\n<p><em>\u4f8b\uff1aasos.com \u306e\u7c73\u56fd\u306b\u304a\u3051\u308b\u30c8\u30c3\u30d7\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u30da\u30fc\u30b8\u3002\u305d\u306e<a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/traffic-share\/\">\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u30b7\u30a7\u30a2<\/a>\u3001\u305d\u306e\u7279\u5b9a\u306e\u30da\u30fc\u30b8\u306b\u30ea\u30f3\u30af\u3059\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u6570\u3001\u304a\u3088\u3073\u305d\u306e\u30c8\u30c3\u30d7\u30ad\u30fc\u30ef\u30fc\u30c9\u306a\u3069\u3092\u542b\u3080<\/em><\/p>\n<p>\u4e0a\u306e\u753b\u9762\u306fSimilarweb\u306e\u300c\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u30da\u30fc\u30b8\u300d\u3067\u3001\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u691c\u7d22\u3067\u4e0a\u4f4d\u306b\u8868\u793a\u3055\u308c\u308b\u30da\u30fc\u30b8\u3092\u8868\u793a\u3057\u307e\u3059\u3002\u7af6\u5408\u4ed6\u793e\u304c\u73fe\u5728\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u6226\u7565\u3067\u4f55\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3057\u3066\u3044\u308b\u306e\u304b\u3001\u4f55\u306b\u6ce8\u529b\u3057\u3066\u3044\u308b\u306e\u304b\u304c\u4e00\u76ee\u77ad\u7136\u3067\u3059\u3002\u300c\u65b0\u51fa\u30da\u30fc\u30b8\u300d\u3084\u300c\u30c8\u30ec\u30f3\u30c9\u30da\u30fc\u30b8\u300d\u30d5\u30a3\u30eb\u30bf\u30fc\u3092\u30d5\u30ea\u30c3\u30af\u3057\u3066\u3001\u7af6\u5408\u4ed6\u793e\u3082\u98db\u3073\u3064\u304f\u30c8\u30ec\u30f3\u30c9\u3084\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u76ee\u3092\u5149\u3089\u305b\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u540c\u3058\u3088\u3046\u3067\u9055\u3046\u306e\u304c\u300c\u4eba\u6c17\u306e\u3042\u308b\u30da\u30fc\u30b8\u300d\u3067\u3059\u3002\u3053\u308c\u3089\u306e\u30da\u30fc\u30b8\u306f\u3001<strong>\u30e6\u30fc\u30b6\u30fc\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8<\/strong>\u306b\u3088\u3063\u3066\u8a55\u4fa1\u3055\u308c\u3001\u3069\u306e\u30da\u30fc\u30b8\u304c\u6700\u3082\u95b2\u89a7\u3055\u308c\u3001\u3069\u306e\u30da\u30fc\u30b8\u304c\u660e\u78ba\u306b\u4eba\u3005\u306e\u6ce8\u76ee\u3092\u96c6\u3081\u305f\u304b\u3092\u793a\u3057\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-182552 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/content-gap-analysis-asos-popular-pages.png\" alt=\"content gap analysis - asos popular pages\" width=\"1365\" height=\"545\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/content-gap-analysis-asos-popular-pages.png 1365w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/content-gap-analysis-asos-popular-pages-300x120.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/content-gap-analysis-asos-popular-pages-1024x409.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/content-gap-analysis-asos-popular-pages-768x307.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/content-gap-analysis-asos-popular-pages-512x204.png 512w\" sizes=\"(max-width: 1365px) 100vw, 1365px\" \/><\/p>\n<p>\u3053\u3053\u3067\u306f\u3001\u4eca\u6708\u30c8\u30ec\u30f3\u30c9\u3068\u306a\u3063\u3066\u3044\u308basos.com\u306e\u4eba\u6c17\u30da\u30fc\u30b8\u3092\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059\u3002\u3064\u307e\u308a\u3001\u524d\u6708\u304b\u3089\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u304c\u5927\u5e45\u306b\u5897\u52a0\u3057\u3066\u3044\u308b\uff08\u53f3\u306e\u5909\u5316\u7387\u3092\u53c2\u7167\uff09\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002<\/p>\n<p>e\u30b3\u30de\u30fc\u30b9\u30d6\u30e9\u30f3\u30c9\u3068\u3057\u3066\u3001\u30d6\u30e9\u30f3\u30c9\u3068\u306e\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u3084\u3001ASOS\u30e6\u30fc\u30b6\u30fc\u304c\u597d\u3080\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u30c8\u30ec\u30f3\u30c9\u3001\u305d\u3057\u3066\u3001\u81ea\u793e\u306e\u6226\u7565\u306e\u30d2\u30f3\u30c8\u306b\u306a\u308b\u3088\u3046\u306a\u8cea\u554f\u3092\u898b\u3064\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<h4>\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u6a5f\u4f1a<\/h4>\n<p>\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u6a5f\u4f1a\u3060\u3051\u3067\u306a\u304f\u3001\u5171\u6709\u3057\u3066\u3044\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u3084\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u7372\u5f97\u3057\u3084\u3059\u3044\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u898b\u3064\u3051\u308b\u306e\u306b\u7279\u306b\u4fbf\u5229\u306a\u30c4\u30fc\u30eb\u3001\u305d\u308c\u304c<a href=\"https:\/\/www.similarweb.com\/corp\/ja\/marketing\/features\/keyword-gap\/\"><strong>\u30ad\u30fc\u30ef\u30fc\u30c9\u30ae\u30e3\u30c3\u30d7\u30c4\u30fc\u30eb<\/strong><\/a>\u3067\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-182545 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/content-gap-analysis-asos-keyword-gap.png\" alt=\"content gap analysis - asos keyword gap\" width=\"1570\" height=\"729\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/content-gap-analysis-asos-keyword-gap.png 1570w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/content-gap-analysis-asos-keyword-gap-300x139.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/content-gap-analysis-asos-keyword-gap-1024x475.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/content-gap-analysis-asos-keyword-gap-768x357.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/content-gap-analysis-asos-keyword-gap-1536x713.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/content-gap-analysis-asos-keyword-gap-512x238.png 512w\" sizes=\"(max-width: 1570px) 100vw, 1570px\" \/><\/p>\n<p>\u81ea\u793e\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u3059\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u30ea\u30b9\u30c8\u304c\u7af6\u5408\u4ed6\u793e\u3068\u3069\u306e\u3088\u3046\u306b\u7570\u306a\u308b\u306e\u304b\u6bd4\u8f03\u3057\u3001\u3069\u306e\u7a0b\u5ea6\u91cd\u8907\u3057\u3066\u3044\u308b\u304b\u306a\u3069\u306e\u72b6\u6cc1\u3092\u3001\u30ab\u30e9\u30d5\u30eb\u3067\u7d20\u6575\u306a\u30d3\u30b8\u30e5\u30a2\u30eb\u3092\u901a\u3057\u3066\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/keyword-gap-analysis\/\">\u30ad\u30fc\u30ef\u30fc\u30c9\u30ae\u30e3\u30c3\u30d7\u5206\u6790<\/a>\u3092\u59cb\u3081\u308b\u30c4\u30fc\u30eb\u3068\u3057\u3066\u6700\u9069\u3067\u3059\u3002<\/p>\n<p>\u4e0b\u306b\u30b9\u30af\u30ed\u30fc\u30eb\u3059\u308b\u3068\u3001<a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/keyword-search-volume\/\">\u691c\u7d22\u30dc\u30ea\u30e5\u30fc\u30e0<\/a>\u3001\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u96e3\u6613\u5ea6\u3001\u7af6\u5408\u4ed6\u793e\u3068\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u30b7\u30a7\u30a2\u3001\u6bd4\u8f03\u3057\u3066\u3044\u308b\u7af6\u5408\u306e\u4e2d\u3067\u306e\u4e0a\u4f4d\u306eURL\u306a\u3069\u3001\u30ad\u30fc\u30ef\u30fc\u30c9\u6226\u7565\u3092\u7acb\u3066\u308b\u305f\u3081\u306b\u5fc5\u8981\u306a\u3059\u3079\u3066\u306e\u30a4\u30f3\u30b5\u30a4\u30c8\u3068\u3068\u3082\u306b\u3001\u4e3b\u8981\u306a\u691c\u7d22\u30ad\u30fc\u30ef\u30fc\u30c9\u304c\u8868\u793a\u3055\u308c\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-182546 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/content-gap-analysis-asos-keyword-gap-list.png\" alt=\"content gap analysis - asos keyword gap list\" width=\"1525\" height=\"647\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/content-gap-analysis-asos-keyword-gap-list.png 1525w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/content-gap-analysis-asos-keyword-gap-list-300x127.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/content-gap-analysis-asos-keyword-gap-list-1024x434.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/content-gap-analysis-asos-keyword-gap-list-768x326.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/content-gap-analysis-asos-keyword-gap-list-512x217.png 512w\" sizes=\"(max-width: 1525px) 100vw, 1525px\" \/><\/p>\n<p>\u7279\u306b<strong>\u30ce\u30f3\u30d6\u30e9\u30f3\u30c9\u306e\u30ad\u30fc\u30ef\u30fc\u30c9<\/strong>\u3092\u9078\u629e\u3059\u308b\u3053\u3068\u3067\u3001\u8208\u5473\u306e\u306a\u3044\u30d6\u30e9\u30f3\u30c9\u691c\u7d22\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u53d6\u308a\u9664\u304d\u3001\u826f\u3044\u3082\u306e\u3092\u6b8b\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u7e70\u308a\u8fd4\u3057\u306b\u306a\u308a\u307e\u3059\u304c\u3001\u3053\u306e\u30b5\u30a4\u30c8\u306f\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u3068\u5c0f\u58f2\u306ee\u30b3\u30de\u30fc\u30b9\u30b5\u30a4\u30c8\u3067\u3042\u308b\u305f\u3081\u3001\u3053\u306e\u7279\u5b9a\u306e\u6642\u9593\u67a0\u3067\u7c73\u56fd\u306e\u4eba\u3005\u304c\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u306e\u30a6\u30a3\u30c3\u30b7\u30e5\u30ea\u30b9\u30c8\u306b\u4f55\u3092\u5165\u308c\u3066\u3044\u308b\u304b\u3092\u77e5\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<strong>\u904e\u53bb28\u65e5\u9593<\/strong>\u306e\u691c\u7d22\u306b\u7d5e\u308a\u8fbc\u3080\u3053\u3068\u3082\u3067\u304d\u308b\u306e\u3067\u3001\u30c8\u30ec\u30f3\u30c9\u306b\u9045\u308c\u308b\u3053\u3068\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u3053\u3053\u3067\u7406\u89e3\u3057\u305f\u5185\u5bb9\u304b\u3089<a href=\"https:\/\/www.similarweb.com\/corp\/ja\/marketing\/features\/keyword-generator\/\">\u30ad\u30fc\u30ef\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30bf\u30fc<\/a>\u3092\u4f7f\u3063\u3066\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u751f\u6210\u3057\u307e\u3057\u3087\u3046\u3002\u305d\u306e\u4e2d\u304b\u3089<a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/keyword-difficulty\/\">\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u96e3\u6613\u5ea6<\/a>\u304c\u4f4e\u3044\u3001\u3064\u307e\u308a\u7af6\u5408\u304c\u5c11\u306a\u3044\u50be\u5411\u306b\u3042\u308b\u3001\u3088\u308a\u5177\u4f53\u7684\u3067\u30ed\u30f3\u30b0\u30c6\u30fc\u30eb\u306e\u691c\u7d22\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u898b\u3064\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u300cgraphic tees\uff08\u30b0\u30e9\u30d5\u30a3\u30c3\u30afT\u30b7\u30e3\u30c4\uff09\u300d\u3092\u30ad\u30fc\u30ef\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30bf\u30fc\u306b\u5165\u529b\u3057\u3066\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u751f\u6210\u3057\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-182554 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/content-gap-analysis-graphic-tees-keyword-generator.png\" alt=\"content gap analysis - graphic tees keyword generator\" width=\"1406\" height=\"645\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/content-gap-analysis-graphic-tees-keyword-generator.png 1406w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/content-gap-analysis-graphic-tees-keyword-generator-300x138.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/content-gap-analysis-graphic-tees-keyword-generator-1024x470.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/content-gap-analysis-graphic-tees-keyword-generator-768x352.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/content-gap-analysis-graphic-tees-keyword-generator-512x235.png 512w\" sizes=\"(max-width: 1406px) 100vw, 1406px\" \/><\/p>\n<p>\u30ad\u30fc\u30ef\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30bf\u30fc\u306e\u3088\u3046\u306a\u30c4\u30fc\u30eb\u306f\u3001\u30e6\u30fc\u30b6\u304c\u691c\u7d22\u3057\u3066\u3044\u308b\u5177\u4f53\u7684\u306a\u60c5\u5831\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3059\u308b\u306e\u3067\u3001\u304b\u306a\u308a\u306e\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308a\u307e\u3059\u3002\u5b9f\u969b\u3001\u3053\u306e\u4f8b\u306e\u3088\u3046\u306a<a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/long-tail-keywords\/\">\u30ed\u30f3\u30b0\u30c6\u30fc\u30eb\u30ad\u30fc\u30ef\u30fc\u30c9<\/a>\u306f\u3001\u5e73\u5747\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u304c<a href=\"https:\/\/embryo.com\/blog\/30-statistics-about-long-tail-keywords\/#:~:text=Long%2Dtail%20keywords%20simply%20have,queries%20are%20long%2Dtail%20keywords.\">36%<\/a>\u3068\u9ad8\u304f\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u305d\u3057\u3066\u3001e\u30b3\u30de\u30fc\u30b9\u4f01\u696d\u3067\u306a\u304f\u3066\u3082\u3001\u3053\u308c\u3089\u306e\u8abf\u67fb\u7d50\u679c\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u3082\u3057e\u30b3\u30de\u30fc\u30b9\u4f01\u696d\u3067\u3042\u308c\u3070\u3001\u81ea\u793e\u306e\u5546\u54c1\u8aac\u660e\u3084\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306e\u30b3\u30d4\u30fc\u306b\u3053\u308c\u3089\u304c\u542b\u307e\u308c\u3066\u3044\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<h3>4) \u30c8\u30d4\u30c3\u30af\u3092\u5206\u6790\u3057\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u30a2\u30a4\u30c7\u30a2\u306e\u30ea\u30b9\u30c8\u3092\u4f5c\u6210\u3059\u308b<\/h3>\n<p>\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u30c8\u30d4\u30c3\u30af\u3068\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u30c7\u30fc\u30bf\u3092\u624b\u306b\u5165\u308c\u305f\u3089\u3001\u6b21\u306f\u3001\u81ea\u793e\u306e\u30d6\u30e9\u30f3\u30c9\u304cSERP\u3092\u5e2d\u5dfb\u3059\u308b\u305f\u3081\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u30a2\u30a4\u30c7\u30a2\u306e\u30ea\u30b9\u30c8\u3092\u4f5c\u6210\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u3053\u3053\u3067\u3001\u5148\u306b\u8ff0\u3079\u305f\u691c\u7d22\u610f\u56f3\u3092\u53d6\u308a\u5165\u308c\u307e\u3059\u3002<a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/content-marketing\/topic-clusters\/\">\u8a71\u984c\u6027\u306e\u3042\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u30af\u30e9\u30b9\u30bf\u30fc<\/a>\u3092\u4f5c\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u5404\u90e8\u5206\u306b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u5272\u308a\u5f53\u3066\u307e\u3059\u3002<\/p>\n<ul>\n<li><strong>\u60c5\u5831\u53ce\u96c6\u578b<\/strong>: \u8cea\u554f\u306b\u7b54\u3048\u3066\u3001\u30d6\u30e9\u30f3\u30c9\u3068\u3057\u3066\u306e\u6a29\u5a01\u3092\u793a\u3059<\/li>\n<li><strong>\u8abf\u67fb\u578b<\/strong>: \u4e3b\u984c\u306e\u30b9\u30da\u30b7\u30e3\u30ea\u30b9\u30c8\u3068\u3057\u3066\u767b\u5834\u3057\u3001\u305d\u308c\u306b\u898b\u5408\u3063\u305f\u88fd\u54c1\u3092\u63d0\u4f9b\u3059\u308b<\/li>\n<li><strong>\u6848\u5185\u578b<\/strong>: \u7279\u5b9a\u306e\u691c\u7d22\u306b\u6cbf\u3063\u305f\u30da\u30fc\u30b8\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u3059\u308b<\/li>\n<li><strong>\u53d6\u5f15\u578b<\/strong>: \u8cfc\u5165\u305b\u305a\u306b\u306f\u3044\u3089\u308c\u306a\u3044\u3088\u3046\u306a\u65b9\u6cd5\u3067\u88fd\u54c1\u3092\u7d39\u4ecb\u3059\u308b\u3002<\/li>\n<\/ul>\n<p>SEO\u304a\u3088\u3073\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4e16\u754c\u3067\u306f\u3001\u3053\u308c\u306f\u30c8\u30c3\u30d7\u30fb\u30aa\u30d6\u30fb\u30d5\u30a1\u30cd\u30eb\uff08\u3042\u306a\u305f\u306e\u30d3\u30b8\u30cd\u30b9\u306b\u3064\u3044\u3066\u307b\u3068\u3093\u3069\u4f55\u3082\u77e5\u3089\u306a\u3044\u30e6\u30fc\u30b6\u30fc\uff09\u3001\u30df\u30c9\u30eb\u30fb\u30aa\u30d6\u30fb\u30d5\u30a1\u30cd\u30eb\uff08\u30d3\u30b8\u30cd\u30b9\u3092\u77e5\u3063\u3066\u3044\u308b\u30e6\u30fc\u30b6\u30fc\uff09\u3001\u305d\u3057\u3066\u30dc\u30c8\u30e0\u30fb\u30aa\u30d6\u30fb\u30d5\u30a1\u30cd\u30eb\uff08\u6c7a\u65ad\u3092\u4e0b\u3059\u6e96\u5099\u304c\u3067\u304d\u3066\u3044\u308b\u30e6\u30fc\u30b6\u30fc\u3001\u305d\u3057\u3066\u9858\u308f\u304f\u3070&#8230;\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\uff09\u3067\u69cb\u6210\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u30d5\u30a1\u30cd\u30eb\u306e\u5404\u30b9\u30c6\u30fc\u30b8\u306b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u7279\u5316\u3055\u305b\u308b\u305f\u3081\u306b\u3001\u30ad\u30fc\u30ef\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30bf\u30fc\u304b\u3089\u306e\u30c8\u30ec\u30f3\u30c9\u30ad\u30fc\u30ef\u30fc\u30c9\u3084\u30ed\u30f3\u30b0\u30c6\u30fc\u30eb\u30ad\u30fc\u30ef\u30fc\u30c9\u3060\u3051\u3067\u306a\u304f\u3001\u7af6\u5408\u30ea\u30b5\u30fc\u30c1\u3084\u30d9\u30b9\u30c8\u30d1\u30d5\u30a9\u30fc\u30df\u30f3\u30b0\u30da\u30fc\u30b8\u3092\u6700\u5927\u9650\u306b\u6d3b\u7528\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u7279\u306b\u60c5\u5831\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u3064\u3044\u3066\u306f\u3001\u7279\u5b9a\u306e\u30c8\u30d4\u30c3\u30af\u306b\u3064\u3044\u3066\u4eba\u3005\u304c\u3069\u306e\u3088\u3046\u306a\u8cea\u554f\u3092\u3057\u3066\u3044\u308b\u306e\u304b\u3092\u628a\u63e1\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u306b\u306f\u3001Google\u306eSERP\u30d5\u30a3\u30fc\u30c1\u30e3\u30fc\u306e&#8217;<a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/people-also-ask\/\">People also ask<\/a>&#8216;\u3084\u3001AnswerThePublic\u306e\u3088\u3046\u306a\u30c4\u30fc\u30eb\u3092\u6700\u5927\u9650\u306b\u6d3b\u7528\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-182553\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/content-gap-analysis-graphic-tee-SERP-feature.png\" alt=\"content gap analysis - graphic tee SERP feature\" width=\"678\" height=\"277\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/content-gap-analysis-graphic-tee-SERP-feature.png 678w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/content-gap-analysis-graphic-tee-SERP-feature-300x123.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/content-gap-analysis-graphic-tee-SERP-feature-512x209.png 512w\" sizes=\"(max-width: 678px) 100vw, 678px\" \/><\/p>\n<p>\u307e\u305f\u3001Similarweb \u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30bf\u30fc\u306b\u306f\u300c\u8cea\u554f\u30af\u30a8\u30ea\u300d\u30d5\u30a3\u30eb\u30bf\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u306e\u30d5\u30a3\u30eb\u30bf\u3067\u306f\u3001\u3059\u3079\u3066\u306e\u904e\u53bb\u3001\u307e\u305f\u306f\u904e\u53bb28 \u65e5\u9593\uff08\u4f8b\u3048\u3070\u3001\u30c8\u30ec\u30f3\u30c9\u30ad\u30fc\u30ef\u30fc\u30c9\u3084\u30c8\u30d4\u30c3\u30af\u306b\u6cbf\u3063\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u3059\u3070\u3084\u304f\u4f5c\u6210\u3057\u305f\u3044\u5834\u5408\uff09 \u306e\u8cea\u554f\u578b\u306e\u30af\u30a8\u30ea\u3092\u691c\u7d22\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-182555\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/content-gap-analysis-graphic-tees-question-queries.png\" alt=\"content gap analysis - graphic tees question queries\" width=\"989\" height=\"649\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/content-gap-analysis-graphic-tees-question-queries.png 989w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/content-gap-analysis-graphic-tees-question-queries-300x197.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/content-gap-analysis-graphic-tees-question-queries-768x504.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/content-gap-analysis-graphic-tees-question-queries-512x336.png 512w\" sizes=\"(max-width: 989px) 100vw, 989px\" \/><\/p>\n<h2>\u30b3\u30f3\u30c6\u30f3\u30c4\u30ae\u30e3\u30c3\u30d7\u5206\u6790\u3092SEO\u306b\u6d3b\u7528\u3059\u308b\u65b9\u6cd5<\/h2>\n<p>\u3057\u304b\u3057\u3001\u3053\u308c\u306fSEO\u306b\u3068\u3063\u3066\u3069\u306e\u3088\u3046\u306a\u610f\u5473\u304c\u3042\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f\u3053\u3053\u3067\u306f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u30ae\u30e3\u30c3\u30d7\u5206\u6790\u3092SEO\u6226\u7565\u3068\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u5f37\u5316\u306b\u6d3b\u7528\u3059\u308b\u65b9\u6cd5\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h3>\u30b9\u30c6\u30c3\u30d71: \u30ad\u30fc\u30ef\u30fc\u30c9\u30ea\u30b5\u30fc\u30c1\u306e\u5b9f\u65bd<\/h3>\n<p><a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/keyword-research\/\">\u30ad\u30fc\u30ef\u30fc\u30c9\u30ea\u30b5\u30fc\u30c1<\/a>\u3067\u306f\u3001\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u30ad\u30fc\u30ef\u30fc\u30c9\u3060\u3051\u306b\u7126\u70b9\u3092\u5f53\u3066\u305f\u3044\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002\u3064\u307e\u308a\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u306a\u7af6\u5408\u4ed6\u793e\u3068\u81ea\u8eab\u3092\u6bd4\u8f03\u3059\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u30b3\u30a2\u30ad\u30fc\u30ef\u30fc\u30c9\u3092Google\u306b\u5165\u529b\u3059\u308b\u3068\u3001\u3069\u306e\u30b5\u30a4\u30c8\u304c\u8868\u793a\u3055\u308c\u308b\u304b\u3092\u898b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u304c\u3001\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u306a\u7af6\u5408\u4ed6\u793e\u3092\u3088\u308a\u5305\u62ec\u7684\u306b\u898b\u305f\u308a\u3001\u3055\u307e\u3056\u307e\u306a\u5730\u57df\u306b\u7279\u5316\u3057\u305f\u7af6\u5408\u3092\u77e5\u308a\u305f\u3044\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001Similarweb\u306e\u300c<strong>\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u306e\u7af6\u5408<\/strong>\u300d\u30c4\u30fc\u30eb\u3092\u4f7f\u7528\u3059\u308b\u3068\u3001asos.com\u306e\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u30b3\u30f3\u30da\u30c6\u30a3\u30bf\u30fc\u304c\u30a2\u30e1\u30ea\u30ab\uff08\u4e0a\uff09\u3068\u30a4\u30ae\u30ea\u30b9\u3067\u306f\u82e5\u5e72\u7570\u306a\u308b\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-182550 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/content-gap-analysis-asos-organic-competitors-US-2.png\" alt=\"content gap analysis - asos organic competitors US 2\" width=\"1390\" height=\"503\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/content-gap-analysis-asos-organic-competitors-US-2.png 1390w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/content-gap-analysis-asos-organic-competitors-US-2-300x109.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/content-gap-analysis-asos-organic-competitors-US-2-1024x371.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/content-gap-analysis-asos-organic-competitors-US-2-768x278.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/content-gap-analysis-asos-organic-competitors-US-2-512x185.png 512w\" sizes=\"(max-width: 1390px) 100vw, 1390px\" \/><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-182549 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/content-gap-analysis-asos-organic-competitors-UK-2.png\" alt=\"content gap analysis - asos organic competitors UK 2\" width=\"1399\" height=\"499\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/content-gap-analysis-asos-organic-competitors-UK-2.png 1399w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/content-gap-analysis-asos-organic-competitors-UK-2-300x107.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/content-gap-analysis-asos-organic-competitors-UK-2-1024x365.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/content-gap-analysis-asos-organic-competitors-UK-2-768x274.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/content-gap-analysis-asos-organic-competitors-UK-2-512x183.png 512w\" sizes=\"(max-width: 1399px) 100vw, 1399px\" \/><\/p>\n<p>Similarweb\u306e\u3088\u3046\u306a\u30aa\u30fc\u30eb\u30a4\u30f3\u30ef\u30f3\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306f\u3001\u4ee5\u4e0b\u306e\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u30ad\u30fc\u30ef\u30fc\u30c9\u30ea\u30b5\u30fc\u30c1\u3092\u30b9\u30d4\u30fc\u30c9\u30a2\u30c3\u30d7\u3057\u3001\u6700\u3082\u95a2\u9023\u6027\u306e\u9ad8\u3044\u7af6\u5408\u4ed6\u793e\u3068\u6bd4\u8f03\u3057\u3001\u305d\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u6226\u7565\u306e\u5168\u5bb9\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059<\/p>\n<ul>\n<li>\u30ad\u30fc\u30ef\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30bf\u30fc<\/li>\n<li>\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u30da\u30fc\u30b8<\/li>\n<li>\u30ad\u30fc\u30ef\u30fc\u30c9\u30ae\u30e3\u30c3\u30d7<\/li>\n<\/ul>\n<p>\u9069\u5207\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u30ea\u30b5\u30fc\u30c1\u3068\u6700\u9ad8\u306e\u7af6\u5408SEO\u5206\u6790\u306b\u3088\u308a\u3001\u624b\u629c\u304b\u308a\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<h3>\u30b9\u30c6\u30c3\u30d72: \u30b3\u30f3\u30c6\u30f3\u30c4\u30d7\u30e9\u30f3\u306e\u4f5c\u6210<\/h3>\n<p>\u30b3\u30f3\u30c6\u30f3\u30c4\u30d7\u30e9\u30f3\u306f\u3001SERP\u3067\u8d77\u304d\u3066\u3044\u308b\u3053\u3068\u3068\u4e00\u81f4\u3055\u305b\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u306a\u305c\u306a\u3089\u3001SERP\u306f\u30e6\u30fc\u30b6\u30fc\u304c\u4f55\u306b\u6700\u3082\u8208\u5473\u3092\u6301\u3063\u3066\u3044\u308b\u304b\u3092\u793a\u3057\u3066\u3044\u308b\u304b\u3089\u3067\u3059\u3002<\/p>\n<p>\u6b21\u306e\u3088\u3046\u306a\u8cea\u554f\u3092\u3054\u81ea\u8eab\u306b\u3057\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n<ul>\n<li>\u4f55\u304c\u4e0a\u4f4d\u306b\u30e9\u30f3\u30af\u30a4\u30f3\u3057\u3066\u3044\u308b\u306e\u304b\uff1f<\/li>\n<li>\u3069\u3093\u306a\u8cea\u554f\u306b\u7b54\u3048\u3066\u3044\u308b\u306e\u304b\uff1f<\/li>\n<li>\u3069\u306e\u3088\u3046\u306a\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u63d0\u4f9b\u3057\u3066\u3044\u308b\u306e\u304b\uff1f<\/li>\n<li>\u3069\u3093\u306a\u4fa1\u5024\u3092\u63d0\u4f9b\u3057\u3066\u3044\u308b\u306e\u304b\uff1f<\/li>\n<li>\u3069\u306e\u3088\u3046\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u542b\u307e\u308c\u3066\u3044\u308b\u306e\u304b\uff1f<\/li>\n<\/ul>\n<p>\u3053\u306e\u60c5\u5831\u3092\u81ea\u5206\u306e\u6226\u7565\u306b\u5fdc\u7528\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u7570\u306a\u308b\u30bf\u30a4\u30d7\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u30921\u3064\u306b\u307e\u3068\u3081\u308b\u3053\u3068\u3092\u691c\u8a0e\u3057\u307e\u3057\u3087\u3046\u3002\u3053\u308c\u306f\u4eba\u3005\u306e\u3042\u3089\u3086\u308b\u55dc\u597d\u306b\u5fdc\u3048\u308b\u3053\u3068\u3092\u610f\u5473\u3057\u3066\u304a\u308a\u3001Google\u3082\u305d\u308c\u3092\u63a8\u5968\u3057\u3066\u3044\u307e\u3059\u3002\u3064\u307e\u308a\u3001<span style=\"font-weight: 400\">\u300c\u7a76\u6975\u306e\u30ac\u30a4\u30c9\u300d\u306b\u306f\u30ea\u30b9\u30c8\u8a18\u4e8b\u3084\u52d5\u753b\u3092\u542b\u3081\u3066\u3001\u5546\u54c1\u30da\u30fc\u30b8\u306e\u753b\u50cf\u306f\u6c7a\u3057\u3066\u7701\u304b\u306a\u3044\u3088\u3046\u306b\u3057\u3001\u30b9\u30ad\u30fc\u30de\u306e\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u306f\u5e38\u306b\u4e07\u5168\u306b\u3059\u308b\u3088\u3046\u306b\u3057\u307e\u3059\u3002<\/span><\/p>\n<h3>\u30b9\u30c6\u30c3\u30d73: \u30bf\u30fc\u30b2\u30c3\u30c8\u30c8\u30d4\u30c3\u30af\u3092\u30b5\u30dd\u30fc\u30c8\u3059\u308b\u30d6\u30ed\u30b0\u8a18\u4e8b\u3092\u4f5c\u6210\u3059\u308b<\/h3>\n<p>\u3053\u3061\u3089\u306f\u30b3\u30f3\u30c6\u30f3\u30c4\u30c1\u30fc\u30e0\u7528\u3067\u3059\u3002<strong>&#x270f;&#xfe0f;<\/strong><\/p>\n<p>\u3053\u306e\u69cb\u9020\u5316\u3055\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3068SEO\u30d7\u30e9\u30f3\u3092\u6700\u5927\u9650\u306b\u6d3b\u7528\u3057\u307e\u3057\u3087\u3046\u3002\u30c8\u30d4\u30c3\u30af\u30af\u30e9\u30b9\u30bf\u30fc\u3092\u4e00\u6c17\u306b\u30c1\u30a7\u30c3\u30af\u3059\u308b\u3082\u3088\u3057\u3001\u5c11\u3057\u6df7\u305c\u3066\u307f\u308b\u3082\u3088\u3057\u3002\u3069\u3061\u3089\u3092\u9078\u3076\u306b\u3057\u3066\u3082\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u30a2\u30d4\u30fc\u30eb\u3067\u304d\u308b\u9b45\u529b\u7684\u3067\u30aa\u30ea\u30b8\u30ca\u30eb\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u3057\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3067\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u30af\u30ea\u30c3\u30af\u3055\u308c\u308b\u305f\u3081\u306b\u3059\u3079\u3066\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u542b\u3081\u307e\u3059\u3002<\/p>\n<p>\u30b3\u30f3\u30c6\u30f3\u30c4\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u306e\u30d7\u30ed\u30bb\u30b9\u306f\u6b21\u306e\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<ol>\n<li>\u30af\u30e9\u30b9\u30bf\u30fc\u5185\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u30a2\u30a4\u30c7\u30a2\u306e\u512a\u5148\u9806\u4f4d\u4ed8\u3051\u3092\u3059\u308b<\/li>\n<li>\u30ea\u30b5\u30fc\u30c1\u3092\u958b\u59cb\u3059\u308b<\/li>\n<li>SEO\u306e\u6982\u8981\u306b\u5f93\u3063\u3066\u8a18\u4e8b\u3092\u66f8\u304d\u59cb\u3081\u308b<\/li>\n<li>\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u5411\u3051\u306b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u6700\u9069\u5316\u3059\u308b<\/li>\n<li>\u516c\u958b\u3059\u308b<\/li>\n<li>\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3059\u308b<\/li>\n<\/ol>\n<h3>\u30b9\u30c6\u30c3\u30d74: \u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u6700\u9069\u5316\u3068\u8ffd\u8de1<\/h3>\n<p>\u697d\u3057\u307f\u306f\u5c3d\u304d\u307e\u305b\u3093\u3002\u691c\u7d22\u3092\u53d6\u308a\u5dfb\u304f\u74b0\u5883\u306f\u5e38\u306b\u5909\u5316\u3057\u3066\u304a\u308a\u3001\u65b0\u3057\u3044\u30c8\u30ec\u30f3\u30c9\u304c\u751f\u307e\u308c\u3066\u306f\u6d88\u3048\uff08\u305d\u3057\u3066\u307e\u305f\u623b\u3063\u3066\u304f\u308b\u3053\u3068\u3082\u3042\u308b\uff09\u3001\u7af6\u5408\u4ed6\u793e\u306f\u5e38\u306b\u6226\u7565\u3092\u5909\u3048\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>Google Search Console\u3084\u4ed6\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u5206\u6790\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u304b\u3089\u306e\u30c7\u30fc\u30bf\u3092\u4f7f\u3063\u3066\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u76e3\u8996\u3057\u3001\u5b9a\u671f\u7684\u306a\u6700\u9069\u5316\u3067\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u65b0\u9bae\u3067\u9069\u5207\u306a\u3082\u306e\u306b\u4fdd\u3061\u307e\u3057\u3087\u3046\u3002Similarweb\u306e<a href=\"https:\/\/www.similarweb.com\/corp\/ja\/marketing\/features\/rank-tracker\/\">\u30e9\u30f3\u30af\u30c8\u30e9\u30c3\u30ab\u30fc\u30c4\u30fc\u30eb<\/a>\u3092\u4f7f\u3048\u3070\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u304cSERP\u3067\u3069\u306e\u3088\u3046\u306a\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u3057\u3066\u3044\u308b\u304b\u3092\u7c21\u5358\u306b\u78ba\u8a8d\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u4e0a\u4f4d\u8868\u793a\u3055\u308c\u3066\u3044\u308b\u30da\u30fc\u30b8\u306b\u5bfe\u3059\u308b\u8105\u5a01\u3092\u767a\u898b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u30c8\u30e9\u30c3\u30ab\u30fc\u306f\u30011\u3064\u306e\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u4e0a\u3067\u8907\u6570\u306e\u7af6\u5408\u3092\u8ffd\u8de1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u7af6\u5408\u306e\u30c7\u30b8\u30bf\u30eb\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3068\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306b\u95a2\u3059\u308b\u30cf\u30a4\u30e9\u30a4\u30c8\u3092\u6bce\u6708\u53d7\u4fe1\u30c8\u30ec\u30a4\u306b\u76f4\u63a5\u9001\u4fe1\u3057\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-181114 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/Competitive-Tracker-trending-topics.png\" alt=\"Competitive Tracker trending topics\" width=\"2098\" height=\"1522\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/Competitive-Tracker-trending-topics.png 2098w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/Competitive-Tracker-trending-topics-300x218.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/Competitive-Tracker-trending-topics-1024x743.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/Competitive-Tracker-trending-topics-768x557.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/Competitive-Tracker-trending-topics-1536x1114.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/Competitive-Tracker-trending-topics-2048x1486.png 2048w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/09\/Competitive-Tracker-trending-topics-512x371.png 512w\" sizes=\"(max-width: 2098px) 100vw, 2098px\" \/><\/p>\n<h2>\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u30ae\u30e3\u30c3\u30d7\u3092Similarweb\u3067\u57cb\u3081\u308b<\/h2>\n<p>\u624b\u52d5\u3067\u30b3\u30f3\u30c6\u30f3\u30c4\u30ae\u30e3\u30c3\u30d7\u5206\u6790\u3092\u884c\u3046\u65b9\u6cd5\u3092\u8aac\u660e\u3057\u307e\u3057\u305f\u304c\u3001\u30aa\u30fc\u30eb\u30a4\u30f3\u30ef\u30f3\u306e\u7af6\u5408\u5206\u6790\u30c4\u30fc\u30eb\u3092\u3082\u3064\u3053\u3068\u306f\u3001SEO\u306b\u53d6\u308a\u7d44\u3080\u30c1\u30fc\u30e0\u306b\u3068\u3063\u3066\u3088\u308a\u52b9\u7387\u7684\u3067\u3042\u308b\u306e\u306f\u9593\u9055\u3044\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>Similarweb\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u30ae\u30e3\u30c3\u30d7\u3092\u660e\u3089\u304b\u306b\u3057\u3001\u30c1\u30e3\u30f3\u30b9\u3092\u767a\u898b\u3057\u3001\u3069\u3053\u3067\u8ca0\u3051\u3066\u3044\u308b\u306e\u304b\u3092\u7279\u5b9a\u3057\u3001\u7af6\u5408\u306e\u8105\u5a01\u3092\u767a\u898b\u3057\u3001\u6700\u7d42\u7684\u306b\u7121\u6575\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u6226\u7565\u3092\u4f5c\u6210\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>Similarweb\u3092\u4eca\u3059\u3050\u7121\u6599\u3067\u304a\u8a66\u3057\u3044\u305f\u3060\u304f\u304b\u3001\u5f0a\u793e\u306e\u62c5\u5f53\u8005\u306b\u3054\u76f8\u8ac7\u304f\u3060\u3055\u3044\u3002<\/p>\n<p><span style=\"font-weight: 400\">    <div class=\"post-banner post-banner--base\">\n        <div class=\"post-banner__wrapper\">\n            <div class=\"post-banner__text\">\n                                    <p class=\"post-banner__title\">\u30b3\u30f3\u30c6\u30f3\u30c4\u6226\u7565\u3092\u6700\u5927\u9650\u306b\u6700\u9069\u5316\uff01<\/p>\n                                    <p class=\"post-banner__subtitle\">\u6700\u3082\u65b0\u9bae\u3067\u6b63\u78ba\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u30c7\u30fc\u30bf\u3067\u3001\u4eca\u3059\u3050\u30b3\u30f3\u30c6\u30f3\u30c4\u30ae\u30e3\u30c3\u30d7\u5206\u6790\u3092\u3057\u3066SEO\u306b\u53d6\u308a\u7d44\u307f\u307e\u3057\u3087\u3046<\/p>\n                                <div class=\"post-banner__button-wrapper\">\n                                            <a class=\"swui-button swui-button--solid swui-button--primary post-banner__button js-post-banner\"\n                           href=\"https:\/\/account.similarweb.com\"\n                           data-disable-dynamic-tracking\n                        >Similarweb\u3092\u7121\u6599\u3067\u8a66\u3057\u3066\u307f\u308b<\/a>\n                                    <\/div>\n            <\/div>\n                    <\/div>\n    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