{"id":186642,"date":"2024-02-14T10:49:47","date_gmt":"2024-02-14T10:49:47","guid":{"rendered":"https:\/\/www.similarweb.com\/blog\/?p=186642"},"modified":"2025-08-05T11:20:07","modified_gmt":"2025-08-05T11:20:07","slug":"jan-2024","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/jan-2024\/","title":{"rendered":"Similarweb Product Updates: The January 2024 Edition"},"content":{"rendered":"<p>While you guys were all busy signing up to the gym in January (or sighing at the influx of new gym-goers taking up the machines), we were pretty active &#8211; just not with a treadmill or weights.<\/p>\n<p>In January 2024, we released a bunch of updates across our features. &#x1f4aa;<\/p>\n<p>Because there\u2019s no Strava for Similarweb product updates, how about we go into detail now?<\/p>\n<p><iframe title=\"YouTube video player\" src=\"\/\/www.youtube.com\/embed\/uF9aPjWqRJg?si=1NOxNFE-OylgnhMd\" width=\"100%\" height=\"400\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2>Rank Tracker updates<\/h2>\n<p>First up, we\u2019re in <a href=\"https:\/\/www.similarweb.com\/corp\/search\/rank-tracker\/\">Rank Tracker<\/a> where we introduced three fresh updates:<\/p>\n<h3>1) A brand new keyword position view<\/h3>\n<p>Making your computer screens a little more scenic <em>and<\/em> making the endless task of rank tracking both quicker and more efficient, we\u2019ve added a color-coded report to show where your keywords rank, where they\u2019re rising and dropping over time &#8211; whether that be by day, week or month.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-186647\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/02\/Dailypositions3.gif\" alt=\"Jan updates: brand new keyword position view\" width=\"956\" height=\"480\" \/><\/p>\n<p>\u2192 <a href=\"https:\/\/pro.similarweb.com\/#\/digitalsuite\/rank-tracker\/home\">Try it now<\/a><\/p>\n<h3>2) Your overall performance by rank<\/h3>\n<p>We\u2019ve also added a new overview report so you can see your overall performance, grouped by position. Is your percentage of keywords in positions 1-3 climbing? You\u2019re about to find out.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-186646\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/02\/Overview.gif\" alt=\"Jan updates: overall performance\" width=\"956\" height=\"480\" \/><\/p>\n<p>\u2192 <a href=\"https:\/\/pro.similarweb.com\/#\/digitalsuite\/rank-tracker\/home\">Try it now<\/a><\/p>\n<h3>3) Google algorithm notations<\/h3>\n<p>Sometimes, changes in the SERP have nothing to do with you or your content &#8211; sometimes, it\u2019s just Google doing its thing (whether we like it or not). That\u2019s why we\u2019ve added notations of all <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/google-algorithm-updates\/\">Google algorithm updates<\/a> \u2013 including all historic updates \u2013 to highlight how they may have impacted your rankings.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-186648\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/02\/algoupdate2-1.gif\" alt=\"Jan updates: algorithm updates\" width=\"956\" height=\"480\" \/><\/p>\n<p>\u2192 <a href=\"https:\/\/pro.similarweb.com\/#\/digitalsuite\/rank-tracker\/home\">Try it now<\/a><\/p>\n<h2>Brand Protection updates<\/h2>\n<h3>1) New advertisers report<\/h3>\n<p>Here\u2019s another way to make sure you never miss a beat with your paid marketing efforts with our <a href=\"https:\/\/www.similarweb.com\/corp\/search\/features\/brand-protection\/\">Brand Protection tool<\/a>: our brand new <a href=\"https:\/\/support.similarweb.com\/hc\/en-us\/articles\/16199375171101-Advertisers-Report\">Advertisers report<\/a>. See all your paid competitors, their <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/sem-ppc\/share-of-voice\/\">share of voice<\/a>, ad content and performance in one, single view. Easy!<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-186645\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/02\/advertisers.gif\" alt=\"Jan updates: new advertisers\" width=\"952\" height=\"480\" \/><\/p>\n<p>\u2192 <a href=\"https:\/\/pro.similarweb.com\/#\/digitalsuite\/brand-protection\/home\">Try it now<\/a><\/p>\n<h3>2) Alerts when you want alerts<\/h3>\n<p>We\u2019ve also upgraded our alerts. You can now choose between daily or weekly emails to alert you when a rival bids on your keywords, so you\u2019re always in-the-know.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-186649 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/02\/jan-updates-alerts.png\" alt=\"jan updates- alerts\" width=\"1091\" height=\"579\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/02\/jan-updates-alerts.png 1091w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/02\/jan-updates-alerts-300x159.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/02\/jan-updates-alerts-1024x543.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/02\/jan-updates-alerts-768x408.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/02\/jan-updates-alerts-512x272.png 512w\" sizes=\"(max-width: 1091px) 100vw, 1091px\" \/><\/p>\n<p>\u2192 <a href=\"https:\/\/pro.similarweb.com\/#\/digitalsuite\/brand-protection\/home\">Try it now<\/a><\/p>\n<h2>Shopper Intelligence updates<\/h2>\n<p>And finally, brand new to <a href=\"https:\/\/www.similarweb.com\/corp\/shopper\/\">Shopper Intelligence<\/a>, we\u2019ve got<b> keyword lists<\/b>. Say goodbye to having to spend lots of time analyzing keywords individually &#8211; now you can group keywords together to analyze topics. That way you can stay on top of consumer trends, and gain more impactful insights for your Amazon strategy.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-186643 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/02\/shopper-keyword-lists.png\" alt=\"shopper keyword lists\" width=\"1600\" height=\"777\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/02\/shopper-keyword-lists.png 1600w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/02\/shopper-keyword-lists-300x146.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/02\/shopper-keyword-lists-1024x497.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/02\/shopper-keyword-lists-768x373.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/02\/shopper-keyword-lists-1536x746.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/02\/shopper-keyword-lists-512x249.png 512w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p>\u2192 <a href=\"https:\/\/shopper.similarweb.com\/keywords\/analysis?from=2023-01&amp;to=2023-12&amp;domain=amazon.com&amp;keyword=7a7388cf-5b57-4507-9128-ed6bb0ede898&amp;comparison=yoy\">Try it now<\/a><\/p>\n<h2>Give kudos for January<\/h2>\n<p>Don\u2019t go thinking that us being so active is just a \u201cnew year, new us\u201d January claim. We\u2019re in it for the long haul, and we\u2019ve got lots planned for 2024 &#8211; we\u2019ll be sure to keep you updated along the way.<\/p>\n<p>Stay tuned for February. &#x1f440;<\/p>\n    <div class=\"post-banner post-banner--base\">\n        <div class=\"post-banner__wrapper\">\n            <div class=\"post-banner__text\">\n                                    <p class=\"post-banner__title\">Enjoy 360\u00b0 digital visibility, 24\/7<\/p>\n                                    <p class=\"post-banner__subtitle\">The all-in-one solution for data-driven planning and competitor analysis<\/p>\n                                <div class=\"post-banner__button-wrapper\">\n                                            <a class=\"swui-button swui-button--solid swui-button--primary post-banner__button js-post-banner\"\n                           href=\"https:\/\/account.similarweb.com\"\n                           data-disable-dynamic-tracking\n                        >Try Similarweb for free today<\/a>\n                                    <\/div>\n            <\/div>\n                    <\/div>\n    <\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>While you guys were all busy signing up to the gym in January (or sighing at the influx of new gym-goers taking up the machines), we were pretty active &#8211; just not with a treadmill or weights. In January 2024, we released a bunch of updates across our features. &#x1f4aa; Because there\u2019s no Strava for [&hellip;]<\/p>\n","protected":false},"author":469,"featured_media":186651,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[6712,6698],"tags":[],"class_list":["post-186642","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-updates","category-updates"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Product Updates: The January 2024 Edition | Similarweb<\/title>\n<meta name=\"description\" content=\"Find out what\u2019s new to the platform this month, and how these updates will help you work more efficiently and scale up your business in 2024.\" \/>\n<meta name=\"robots\" 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