{"id":186703,"date":"2024-02-14T10:49:43","date_gmt":"2024-02-14T10:49:43","guid":{"rendered":"https:\/\/www.similarweb.com\/blog\/?p=186703"},"modified":"2025-03-23T11:32:44","modified_gmt":"2025-03-23T11:32:44","slug":"backlinks-analytics","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/backlinks-analytics\/","title":{"rendered":"New Feature: Introducing Backlink Analytics to our SEO Toolkit"},"content":{"rendered":"<p>Today we are delighted to announce a brand new feature launch: <a href=\"https:\/\/www.similarweb.com\/corp\/search\/backlink-analysis\/\">Backlinks Analytics<\/a>.<\/p>\n<p>This feature empowers SEOs to navigate the complex world of backlinking with precision and confidence.<\/p>\n<p>Our backlink checker boasts an impressive database, indexing a staggering 360 trillion links across 200 million domains &#8211; all updated daily. This tool is available from today to all existing account-managed customers of Similarweb, free of charge.<\/p>\n<h2>Assess your own backlink performance<\/h2>\n<p>Monitoring your backlink profile is super easy with Similarweb\u2019s Backlink Analytics. In three reports, see your:<\/p>\n<ul>\n<li>Overall link numbers<\/li>\n<li>Performance<\/li>\n<li>Backlink profile<\/li>\n<li>Every domain sending a link your way<\/li>\n<\/ul>\n<p>You can even see the countries and top-level domains driving the most <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/backlinks\/\">backlinks<\/a> to your site.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-186715 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/02\/countries-and-distribution.png\" alt=\"countries and distribution of backlinks\" width=\"1561\" height=\"333\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/02\/countries-and-distribution.png 1561w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/02\/countries-and-distribution-300x64.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/02\/countries-and-distribution-1024x218.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/02\/countries-and-distribution-768x164.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/02\/countries-and-distribution-1536x328.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/02\/countries-and-distribution-512x109.png 512w\" sizes=\"(max-width: 1561px) 100vw, 1561px\" \/><\/p>\n<p>With beautifully visualized reports, see how your performance changes over time, where you\u2019ve won and lost backlinks, and even go deep into your <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/optimizing-nofollow-links\/\">no follow<\/a> vs do follow link percentage.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-186716 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/02\/new-vs-lost.png\" alt=\"new vs lost backlinks on Similarweb\" width=\"689\" height=\"552\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/02\/new-vs-lost.png 689w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/02\/new-vs-lost-300x240.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/02\/new-vs-lost-512x410.png 512w\" sizes=\"(max-width: 689px) 100vw, 689px\" \/><\/p>\n<p>With comprehensive insights into your link ecosystem, you can make informed decisions to enhance your site&#8217;s performance and visibility.<\/p>\n<h2>Competitor backlink analysis<\/h2>\n<p>Here\u2019s the thing: context is everything in SEO. With a thorough competitor backlink analysis, you get just that &#8211; and guess what? Our new Backlink Analytics tool allows you to view all reports and backlink metrics for <em>any<\/em> website in the world.<\/p>\n<p>Check out your competition to see their backlink profile, and get granular with the actual domains and pages sending links their way.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-186713 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/02\/competitor-backlinks-analysis.png\" alt=\"competitor backlinks analysis\" width=\"1252\" height=\"772\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/02\/competitor-backlinks-analysis.png 1252w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/02\/competitor-backlinks-analysis-300x185.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/02\/competitor-backlinks-analysis-1024x631.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/02\/competitor-backlinks-analysis-768x474.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/02\/competitor-backlinks-analysis-512x316.png 512w\" sizes=\"(max-width: 1252px) 100vw, 1252px\" \/><\/p>\n<p>Crafting a robust link-building strategy is essential for boosting your site&#8217;s authority and visibility. With our backlinks analytics, you can unlock valuable insights from your competitors\u2019 strategies to fuel your outreach efforts and establish meaningful connections within your industry.<\/p>\n<h2>Link up with Similarweb for SEO success<\/h2>\n<p><em>&#8220;Similarweb has always provided unique datasets for SEO managers to <a href=\"https:\/\/www.similarweb.com\/website\/\">evaluate sources of traffic<\/a>, performance, engagement and benchmarking at any granularity. With the new backlink analytics tool, we continue to expand this visibility on any brand strategy in acquiring and managing backlinks overtime.<\/em><\/p>\n<p><em>SEO managers, content creators and digital PR professionals will be able to evaluate websites by referring domains, types of backlink, keywords and pages.&#8221;<\/em> Said Baruch Toledano, VP of Similarweb\u2019s Search Solution.<\/p>\n<p>So whether you&#8217;re optimizing your site&#8217;s performance on search, monitoring your competitors, or refining your link building strategies, Similarweb\u2019s Backlink Analytics provides the data points you need to get \u2013 and stay \u2013 ahead. <a href=\"https:\/\/pro.similarweb.com\/#\/digitalsuite\/acquisition\/backlinks\/overview\/999\/?duration=365d\">Try it now.<\/a><\/p>\n    <div class=\"post-banner post-banner--base\">\n        <div class=\"post-banner__wrapper\">\n            <div class=\"post-banner__text\">\n                                    <p class=\"post-banner__title\">Enjoy 360\u00b0 digital visibility, 24\/7<\/p>\n                                    <p class=\"post-banner__subtitle\">The all-in-one solution for data-driven planning and competitor analysis<\/p>\n                                <div class=\"post-banner__button-wrapper\">\n                                            <a class=\"swui-button swui-button--solid swui-button--primary post-banner__button js-post-banner\"\n                           href=\"https:\/\/account.similarweb.com\"\n                           data-disable-dynamic-tracking\n                        >Try Similarweb for free today<\/a>\n                                    <\/div>\n            <\/div>\n                    <\/div>\n    <\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Today we are delighted to announce a brand new feature launch: Backlinks Analytics. This feature empowers SEOs to navigate the complex world of backlinking with precision and confidence. Our backlink checker boasts an impressive database, indexing a staggering 360 trillion links across 200 million domains &#8211; all updated daily. This tool is available from today [&hellip;]<\/p>\n","protected":false},"author":388,"featured_media":186722,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[6712,6698],"tags":[],"class_list":["post-186703","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-updates","category-updates"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>New Feature: Introducing Backlink Analytics to our SEO Toolkit | Similarweb<\/title>\n<meta name=\"description\" content=\"We\u2019re excited to announce the launch of a new module on Similarweb: Backlink Analytics. 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