{"id":186792,"date":"2024-02-16T15:28:15","date_gmt":"2024-02-16T15:28:15","guid":{"rendered":"https:\/\/www.similarweb.com\/blog\/?p=186792"},"modified":"2025-07-15T08:19:25","modified_gmt":"2025-07-15T08:19:25","slug":"vision-pro","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/insights\/ecommerce-news\/vision-pro\/","title":{"rendered":"Vision Pro Launch Draws Consumers to Apple Online Store"},"content":{"rendered":"

Traffic reflects intense interest, even higher than for a new iPhone, but hefty price tag puts a lid on conversions. We provide comparisons with Meta’s Quest<\/h2>\n

Spatial computing is here with the official launch of Apple Vision Pro on February 2, 2024. The 1.4lb virtual reality headset hit the market with grand fanfare and a hefty price tag ($3,499). How are consumers in the US responding? For analysis, we turned to the team behind Similarweb Stock Intelligence<\/a>, which monitors the economic impact of online activity. The analysis below is taken from that team’s latest Quickfire Report.<\/p>\n

In the US, an interesting benchmark is comparing the \u201cbig screen\u201d to the small screen.<\/p>\n

Vision Pro vs iPhone<\/h2>\n

\"Vision<\/p>\n

Visits to the Vision Pro shop page were 10% of the iPhone in the pre-order stage and ~30% in the first week of the official product on-sale. This is viewed as a significant penetration on Apple customers in a first-generation release, especially considering the high starting price point and a retail off-season.<\/p>\n

But, the real question is, did the traffic to Apple\u2019s shop convert into Apple Vision Pro sales?<\/p>\n

Vision Pro Views to Sales<\/h2>\n

\"Vision<\/p>\n

Of the traffic to apple.com<\/a> during the presale period, 86% went to Apple’s shop, and only 7% converted to sales for the Apple Vision Pro. Once the product officially launched, 80% of the traffic went to the shop and only 3% converted to sales.<\/p>\n

Vision Pro vs. Meta Quest<\/h2>\n

Apple Vision Pro isn\u2019t the first headset on the market. Meta’s Quest 3 launched on Oct. 10. 2023. It is categorized as a virtual reality headset, with gamers being a key target audience.<\/p>\n

\"Apple<\/p>\n

This isn’t an apples-to-apples comparison, as Quest first launched in 2019, and Quest 2, launched in Oct. 2020, makes up the bulk of the sales even after the launch of Quest 3. But during Meta’s Quest 3 product launch, from presale to on sale, traffic to the Quest shop remained relatively steady, with 16.5K visits on the first day of preorders and peaking at 34.9K visits on Oct. 10, 3 days before the official on-sale date.<\/p>\n

Apple saw a significant drop in traffic after day 1 of presales to day 2, from 189K to 59K visits to its shop. Traffic on Feb. 2, 2023, the official on-sale date, saw traffic jump again from 42K to 130K visits.<\/p>\n

Looking at a side-by-side comparison, Quest 3 is consistently getting more traffic.<\/p>\n

\"Vision<\/p>\n

Even though traffic to Apple Vision Pro outpaced traffic to Meta’s Quest 3 in four of the seven months represented above, the Quest 3 received a larger portion of the traffic overall, with 1.2M more visits overall. Releasing the product just before holiday shopping began was definitely a plus for Meta. But, despite the large price differential, Vision Pro shop visits are so far comparable to the strongest months for META’s Quest (2, 3, & Pro across Amazon, Best Buy, and Meta marketplaces).<\/p>\n

The Similarweb Insights & Communications team is available to pull additional or updated data on request for the news media (journalists are invited to write to press@similarweb.com<\/a>). When citing our data, please reference Similarweb as the source and link back to the most relevant blog post or similarweb.com<\/a>.<\/em><\/p>\n

Contact: <\/strong>For more information, please write to press@similarweb.com<\/a>.<\/p>\n

Methodology<\/strong><\/a><\/p>\n

Disclaimer: All names, brands, trademarks, and registered trademarks are the property of their respective owners.<\/strong> The data, reports, and other materials provided or made available by Similarweb consist of or include estimated metrics and digital insights generated by Similarweb using its proprietary algorithms, based on information collected by Similarweb from multiple sources using its advanced data methodologies. Similarweb shall not be responsible for the accuracy of such data, reports, and materials and shall have no liability for any decision by any third party based in whole or in part on such data, reports, and materials.<\/p>\n","protected":false},"excerpt":{"rendered":"

Traffic reflects intense interest, even higher than for a new iPhone, but hefty price tag puts a lid on conversions. We provide comparisons with Meta’s Quest Spatial computing is here with the official launch of Apple Vision Pro on February 2, 2024. The 1.4lb virtual reality headset hit the market with grand fanfare and a […]<\/p>\n","protected":false},"author":417,"featured_media":186793,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[8272,7892],"tags":[],"class_list":["post-186792","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-news","category-insights"],"acf":[],"yoast_head":"\nVision Pro Launch Draws Consumers to Apple Online Store | Similarweb<\/title>\n<meta name=\"description\" content=\"Traffic reflects intense interest, even higher than for a new iPhone, but hefty price tag puts a lid on conversions to sales\" \/>\n<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.similarweb.com\/blog\/insights\/ecommerce-news\/vision-pro\/\" 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